Amazon Ads has launched the Amazon Retail Ad Service, leveraging AWS to help retailers enhance shopping experiences through relevant, contextually placed ads. Retailers like iHerb and Tilly’s are piloting the service, which allows customers to click ads and complete purchases directly on retailer platforms.
Retailers can manage ad placement, creative formats, and post-click actions, while Amazon advertisers can expand reach via the Amazon Ads console and API.
The service integrates secure data management via AWS, offers aggregated measurement through AWS Clean Rooms, and provides a streamlined, efficient approach to campaign management, benefiting retailers, advertisers, and shoppers alike.