Warner Bros. and CNN are extending audience targeting tools in bid for more CTV share, reports Digiday
Managing the risks that come with new opportunities in Streaming TV
James McCann
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August 23, 2024
Google adds new PMax reporting, generative AI tools, reports Search Engine Land
New PMax Updates focus on AI and better reporting
Les Hostetler
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August 9, 2024
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After years of uncertainty, Google says it won’t be deprecating third-party cookies in Chrome, reports Digiday
Google reverses decision to deprecate Third Party Cookies in Chrome
Jide Sobo
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July 23, 2024
Skydance CEO Ellison says new Paramount will become a tech-media hybrid, reports Reuters
Can the New Paramount Thrive as a Tech-Media Powerhouse?
Bouke de Vries
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July 11, 2024
Google gives advertisers more visibility and control over search following scathing Adalytics report, reports AdAge
Google gives more transparency and control - here are 3 steps for immediate action
Les Hostetler
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March 1, 2024
Paramount to revamp its free online television services in the UK, reports FT
Paramount Unifies Streaming, But Ad Fragmentation Persists
Michelle Morgado
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November 13, 2023
Netflix's ad tier reaches 15 million users a year after launch, reports Reuters
A Year On, Netflix's Ad Model Flourishes, yet scale remains a challenge
Michelle Morgado
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November 13, 2023
X’s brand safety efforts called into question as MRC and TAG credentials hang in the balance, reports Digiday
Weak enforcement leads to weak value of credentials
Travis Lusk
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September 5, 2023
Publishers Are Using Gen AI to Streamline and Improve Revenue Operations, reports AdWeek
AI: The Ally Publishers Have Been Waiting For
Lars Noordewier
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August 3, 2023
Meta prepares chatbots with personas to try to retain users, reports FT
The Abraham Lincoln Chatbot Shows Even Meta are Susceptible to Gimmickry
Ben Maslen
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August 1, 2023
Ad verification company DoubleVerify to acquire AI firm Scibids in $125 million deal, reports Insider
DoubleVerify Strays from its Core Value Proposition with Scibids Aquisition
Travis Lusk
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August 1, 2023
Twitter, now X, opens up its ad revenue sharing program with global creators, reports TechCrunch
Brands, Take Note: X's Ads Revenue Sharing Could Empower Undesirable Content Creators
Ruben Schreurs
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July 29, 2023
Publishers Cry Foul As SSPs Claw Back Revenue Lost To MediaMath’s Bankruptcy, reports AdExchanger
The MediaMath Predicament Calls for Industry Introspection
Bouke de Vries
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July 27, 2023
How Google’s Ad Business Funds Disinformation Around the World, reports ProPublica
This report shows yet again why stricter 'KYC' in AdTech is critical
Ruben Schreurs
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October 30, 2022