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Marketers Prepare to Navigate Huge Distraction of Omnicom’s IPG Acquisition, reports WSJ

M&A

Dec 11, 2024

Agency Management

Omnicom’s $13 billion acquisition of Interpublic Group will create the world’s largest advertising holding company, offering clients enhanced scale and resources. While the merger promises deeper consumer insights and technological innovation, it raises concerns about potential distractions for agency teams and talent redundancies as the companies aim for $750 million in savings.

Some marketing executives worry about client defections and reduced transparency, particularly with the rise of principal-based buying. However, increased scale may offer improved deals with media owners.

The consolidation reduces global advertising options, compelling agencies to prioritise strong client relationships to differentiate in a more commoditised industry.

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Expert Opinions

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TikTok Shop Goes Live for Spain in First Step of Europe Rollout, reports Bloomberg

General

Dec 10, 2024

TikTok has launched its in-app shopping feature, TikTok Shop, in Spain, marking its European expansion amidst potential US restrictions. The feature integrates video content with e-commerce, allowing creators to sell products ranging from beauty items to home appliances. Spain is TikTok’s latest target following a delayed European roll-out, initially planned for Germany, Italy, France, and Ireland.

TikTok Shop is ByteDance’s fastest-growing revenue source after advertising, competing with platforms like Instagram, YouTube, and Amazon.

Despite the looming US ban, TikTok’s US shopping sales surged on Black Friday, showcasing its appeal among 170 million monthly American users.

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EU’s New Competition Chief Plans Policy Overhaul, reports WSJ

General

Dec 10, 2024

The EU’s new antitrust chief, Teresa Ribera, plans to reform competition policies to address modern market realities while maintaining principles of fairness, openness, and efficiency.

Speaking in Brussels, Ribera emphasised adapting tools to support the EU’s clean energy and digital transition goals and fostering competitiveness against rivals in China and the U.S.

While some member states push for relaxed merger rules to create European champions, Ribera cautioned that shielding companies from enforcement could harm consumers and weaken firms long-term. She reaffirmed the importance of robust enforcement, including the Digital Markets Act, to regulate Big Tech and ensure fair competition.

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Brussels probes Google and Meta secret ads deal to target teens, reports FT

General

Dec 10, 2024

Advertising To Children

European regulators are scrutinising a secret advertising deal between Google and Meta that allegedly circumvented Google’s rules on advertising to minors. The partnership, revealed in an FT investigation, enabled targeted Instagram ads to teens on YouTube by exploiting a user group labelled "unknown," which skewed towards under-18s.

Google has since revised its policies, banned targeting this group, and cancelled related campaigns. Regulators are reviewing internal documents and communications from Google’s investigation, codenamed “Tangerine Owl.”

Both companies face growing regulatory pressures, with ongoing antitrust cases against Google and Meta’s CEO apologising to Congress over platform misuse impacting children.

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Warner Bros Discovery’s Max to be bundled with Sky after 2026 launch, reports The Media Leader

General

Dec 9, 2024

Sky and Warner Bros Discovery (WBD) have agreed to bundle WBD’s ad-supported Max streaming service with Sky subscriptions at no extra cost from 2026.

The deal ensures Sky customers can access HBO shows like The Last of Us and House of the Dragon via Sky Atlantic until 2025, with new programmes after 2026 available through Max. Sky Now Entertainment members in the UK and Ireland will also receive Max access.

This agreement strengthens Sky’s content offering and provides Max with a significant market entry. It follows earlier disputes over licensing rights and aims to boost Sky’s subscriber base amid recent financial challenges.

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TikTok Seeks to Pause US Ban Pending Supreme Court Review, reports Bloomberg

General

Dec 9, 2024

TikTok has requested a pause on a US law requiring ByteDance, its China-based parent company, to sell or face a ban, allowing time for Supreme Court review and for the incoming Trump administration to reassess its stance.

The request follows a ruling by the US Court of Appeals upholding the law, which is set to take effect on 19 January. TikTok argues the pause could prevent harm and potentially render a Supreme Court review unnecessary.

The appellate panel previously determined the law does not violate First Amendment free speech protections.

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Vivendi Shareholders Back Break-Up Plans, reports WSJ

General

Dec 9, 2024

Vivendi shareholders have overwhelmingly approved plans to break up the conglomerate, separating its core businesses into independently listed entities. Canal+, Havas, and the newly formed Louis Hachette Group will begin trading on December 16 on various European stock exchanges.

The restructuring aims to reduce Vivendi’s conglomerate discount, which has hindered its valuation and transaction capabilities since spinning off Universal Music in 2021. The remaining Vivendi group will focus on investments like Gameloft and its stake in Universal Music.

However, minority shareholder CIAM opposes the split, citing concerns over its impact on minority interests and Paris as a financial hub.

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Rupert Murdoch loses court bid to leave son media empire, reports Axios

General

Dec 9, 2024

Leadership Transitions

A Nevada commissioner has rejected Rupert Murdoch's attempt to alter his family trust to grant sole control of his media empire to his eldest son, Lachlan Murdoch, after his death. The ruling ensures equal inheritance for his four oldest children, who hold differing political views. Commissioner Edmund J. Gorman Jr. ruled the move was in "bad faith."

Established in 1999, the trust holds significant stakes in News Corp. and Fox Corp. Rupert Murdoch, now 93, stepped down as chairman last year, naming Lachlan as his successor.

Murdoch plans to appeal, while family dynamics mirror themes from HBO’s Succession.

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Reddit tests a conversational AI search tool, reports TechCrunch

General

Dec 9, 2024

Artificial Intelligence

Reddit has introduced Reddit Answers, an AI-powered conversational tool designed to provide users with concise, curated responses to questions by summarising relevant threads and posts across the platform. The feature aims to rival tools like OpenAI’s ChatGPT and Perplexity, while also challenging Google, which integrates Reddit results into its searches. Users can access concise answers, explore referenced threads, and pose follow-up questions.

Powered by Reddit’s in-house and integrated AI models, the feature is part of Reddit’s broader strategy to enhance search and user experience.

Currently available in English to select U.S. users, it will expand globally with additional language support.

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OpenAI has finally released Sora, reports The Verge

General

Dec 9, 2024

Artificial Intelligence

OpenAI has launched Sora, its text-to-video AI model, as part of its "ship-mas" product release series. Available on Sora.com, it enables video generation from text, image animation, and video remixing.

ChatGPT Plus subscribers can create up to 50 videos, while the $200/month Pro plan offers higher resolution (1080p), longer durations (20 seconds), watermark-free downloads, and unlimited generations. Features include storyboards for prompt-based sequences, photo-to-video transformation, and blending two scenes. Videos include watermarks and metadata to indicate AI creation.

Sora is currently unavailable in the UK and much of Europe. The launch follows controversy over alleged misuse of artist contributions during testing.

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Advertising revenues set to hit $1tn in market dominated by technology companies, reports FT

General

Dec 9, 2024

The global advertising industry will exceed $1 trillion in revenue in 2024, driven by digital advertising, which will account for 73% of the market. Major players like Google, Meta, ByteDance, Amazon, and Alibaba are expected to capture over half of this revenue.

GroupM predicts 9.5% growth in 2024, with US political ads adding $15.1 billion, and further 7.7% growth in 2025. Traditional media such as print and radio face declines, while digital options thrive. The US remains the largest market, while China and the UK also show significant growth.

AI and automation are set to drive future industry innovation.

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Omnicom to Acquire Interpublic in Deal That Will Reshape Advertising Industry, reports WSJ

M&A

Dec 9, 2024

Omnicom will acquire Interpublic Group in an all-stock deal, creating the world's largest advertising company with over $20 billion in annual revenue. Omnicom shareholders will own 60.6% of the merged entity, expected to achieve $750 million in cost synergies.

The combined company, retaining the Omnicom name, will bring together iconic ad brands such as TBWA, McCann Worldgroup, and BBDO, with clients including Disney, L’Oréal, and PepsiCo. Omnicom Chairman John Wren will lead the entity, with the deal set to close in late 2025.

The merger will surpass WPP as the largest player in the advertising industry.

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Billionaires plan overhaul of US news groups as media confronts trust issue, reports FT

General

Dec 8, 2024

News Publishing

Tech billionaires Patrick Soon-Shiong and Jeff Bezos are facing criticism for their efforts to overhaul US newspapers, the Los Angeles Times and The Washington Post, to address declining trust in media.

Soon-Shiong is developing an AI-powered "bias meter" to flag perceived bias in articles, which press advocates criticised as undermining newsroom trust. Bezos, credited with revitalising the Post in 2013, is exploring ideas to address audience and financial losses. Both owners faced backlash after pulling endorsements for Kamala Harris before the US election.

Trust in US media is at historic lows, with only 32% of Americans expressing confidence in 2024.

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US spending on TikTok Shop gains as TikTok faces threat of ban, reports Reuters

General

Dec 8, 2024

TikTok Shop has gained significant traction in U.S. e-commerce since its September 2023 launch, achieving $100 million in Black Friday sales and nearly tripling monthly buyers. Competing with platforms like Shein and Temu, TikTok Shop uses influencers and live streams to promote products, leveraging TikTok’s 170 million U.S. users. Merchants fulfil orders directly, often with faster delivery than Amazon.

Analysts note its growing appeal among consumers, but a potential U.S. ban on TikTok due to ByteDance’s Chinese ownership could threaten its operations.

TikTok Shop has already surpassed Shein and Temu in U.S. spending during peak holiday shopping days.

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Advertising Firms Omnicom and Interpublic Nearing Merger That Would Reshape Industry, reports WSJ

M&A

Dec 8, 2024

Omnicom is in advanced talks to acquire Interpublic Group for $13–$14 billion in an all-stock deal, potentially creating the world’s largest advertising company. The merger would combine Omnicom's agencies, such as BBDO and TBWA, with Interpublic's McCann Worldgroup and Mediabrands, giving the new entity over $20 billion in annual revenue. This move aims to address challenges from tech-driven competition like Google and Meta, as AI reshapes the industry.

While promising increased competitiveness, the deal faces potential regulatory scrutiny due to its scale in the ad-buying market.

Both companies are seeking to adapt with investments in technology and restructuring efforts.

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Phil Smith to step down as Isba director-general, reports The Media Leader

General

Dec 6, 2024

Leadership Transitions

Phil Smith, director-general of Isba, will step down in mid-2025 but will continue supporting Origin, Isba’s cross-media measurement project, as its chair. A nominations committee, led by Isba president Pete Markey, will find his successor. Smith, who joined Isba in 2017 after roles at Kraft Foods and Camelot, expressed pride in his tenure and commitment to advancing Origin.

Origin, launching in 2025 after beta trials, faces challenges, including integrating Barb TV audience data. Negotiations are ongoing under the “Covent Garden Protocol” to address viewability standards.

Markey praised Smith’s leadership and emphasised the need for strong continuity in Isba’s mission.

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OpenAI seeks to unlock investment by ditching AGI clause with Microsoft, reports FT

General

Dec 6, 2024

Artificial Intelligence

OpenAI is considering removing a clause that excludes Microsoft from accessing its advanced models once Artificial General Intelligence (AGI) is achieved. This would allow Microsoft, which has invested over $13 billion, to continue accessing OpenAI's technology. The clause was originally intended to prevent AGI misuse by commercial entities.

OpenAI, now valued at $150 billion, is restructuring into a public benefit corporation to attract further investment for costly AI development. The not-for-profit entity would retain its mission to ensure AGI benefits humanity.

This shift has faced criticism, including a lawsuit from co-founder Elon Musk, who claims OpenAI has strayed from its founding principles.

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Warner Bros. Discovery Considering Finalists for Ad-Sales Leadership Role

General

Dec 6, 2024

Leadership Transitions

Warner Bros. Discovery is seeking a successor to U.S. ad-sales chief Jon Steinlauf, who remains in the role during the search. Despite approaching executives from rival firms, external recruitment efforts have so far failed.

Internal candidates, such as Ryan Gould (digital ad sales) and Robert Voltaggio (ad pricing strategy), are being considered.

The position faces challenges, including declining cable network ratings, the loss of NBA broadcast rights, and CEO David Zaslav's direct involvement in negotiations, which has strained some advertiser relationships. Warner's TV ad revenue fell 10% in 2024, amid growing competition from streaming platforms like Amazon and Netflix.

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Appeals Court Upholds U.S. Ban of TikTok, reports WSJ

General

Dec 6, 2024

A U.S. appeals court has upheld a law requiring TikTok’s Chinese parent, ByteDance, to divest its U.S. operations by January 19 or face a ban, citing national security risks. The decision supports concerns that China could access U.S. user data or manipulate content, rejecting free speech arguments from TikTok and users.

The ban will block app updates and hosting services but won’t criminalise usage. TikTok plans to appeal to the Supreme Court and may seek intervention from President-elect Trump, who has criticised the ban.

TikTok’s elimination would mark a significant shift in global internet governance and data control battles.

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Health and wellness brands brace for ad restrictions on Meta, reports Digiday

General

Dec 6, 2024

Meta is implementing stricter policies on health and wellness brands, limiting their ability to use lower-funnel data for conversion tracking from January 2025. Brands flagged by Meta may face reduced access to data or full restrictions, affecting their performance marketing strategies and potentially forcing a shift to brand awareness campaigns.

Media buyers anticipate reduced ad spend on Meta as brands struggle to meet performance targets, especially during the peak January wellness season.

While alternative platforms like Google and TikTok are being explored, affected brands are calling for greater transparency and clarity on Meta’s appeals process for these new restrictions.

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Teads signs partnership with Vidaa for Hisense CTV inventory, reports The Media Leader

General

Dec 5, 2024

Teads has partnered with Vidaa, the smart TV operating system powering Hisense TVs, to manage connected TV (CTV) native display inventory in markets including the UK, US, Australia, and Brazil.

The collaboration enhances Teads’ global CTV footprint, offering advertisers expanded reach across tens of millions of homes. The partnership debuts with a Southwest Airlines campaign in the US.

Vidaa CEO Guy Edri emphasised the alliance's role in sustainable growth for content, advertising, and technology partners. Teads co-CEO Jeremy Arditi highlighted the deal’s potential to integrate digital and TV buying, enabling richer creative storytelling across channels.

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EU puts TikTok on watch over election security, reports TechCrunch

General

Dec 5, 2024

The European Commission has increased monitoring of TikTok under the Digital Services Act (DSA) following concerns over its role in Romania's recent presidential election. TikTok is accused of enabling coordinated inauthentic behaviour and algorithmically amplifying pro-Russian nationalist candidate Călin Georgescu, who unexpectedly led the first round.

A retention order now requires TikTok to preserve data and internal documents on its algorithms and election-related activities until March 2025. The EU may open a fresh investigation into TikTok’s compliance with DSA obligations.

TikTok has pledged cooperation but faces potential penalties of up to 6% of global turnover for non-compliance.

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Frank McCourt's Project Liberty advances bid for TikTok, reports Axios

General

Dec 5, 2024

Project Liberty, founded by billionaire Frank McCourt, is organising an investor consortium for a "people's bid" to acquire TikTok, valued at $20–$100 billion. The bid comes as a U.S. court deliberates a January 19 deadline for TikTok to sell its U.S. arm or face a ban.

Backed by internet pioneers Tim Berners-Lee and David Clark, the group claims over $20 billion in informal commitments and plans investor roadshows. Project Liberty, advocating safer internet governance, believes its blockchain-based protocols prioritise user privacy.

Despite the effort, the bid faces challenges, including opposition from the Chinese government and legal battles.

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Musk’s xAI Wraps Up $6 Billion in Funding in Latest Round, reports Bloomberg

General

Dec 5, 2024

Artificial Intelligence

Elon Musk's AI startup xAI has raised $6 billion in a funding round involving 97 investors, according to a US regulatory filing. While the filing omitted specific investors and valuation details, earlier reports suggested xAI was seeking funding at a valuation exceeding $40 billion.

Founded in 2023, xAI previously raised $6 billion in May at a $24 billion valuation. The capital is supporting projects like its Memphis-based supercomputer facility, a major local investment attracting tech firms like Nvidia.

xAI's key product, the chatbot Grok, is available to paying users of X, formerly Twitter. Musk has not commented on the funding.

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Nielsen and TikTok launch cross-media measurement, reports AdAge

General

Dec 5, 2024

Nielsen has partnered with TikTok to allow advertisers and agencies to measure ad performance across digital, connected, and linear TV using its Nielsen One platform. Leveraging clean room technology and a panel of over 1.2 million individuals, the integration offers independent demographic reporting, enhancing cross-media insights.

TikTok emphasised the importance of these tools in understanding media engagement, while Nielsen highlighted the value of substantiating media plan effectiveness.

The move follows a similar integration by Nielsen rival iSpot.tv, whose analysis revealed TikTok’s ability to reach unique audiences not exposed to TV ads, highlighting its role in complementing traditional campaigns.

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OpenAI Adds $200 Monthly ChatGPT Pro Subscription With New Model, reports Bloomberg

General

Dec 5, 2024

Artificial Intelligence

OpenAI has launched ChatGPT Pro, a premium subscription tier costing $200 per month, offering unlimited access to its most advanced AI model, o1. This enhanced model excels in reasoning, coding, and solving complex math problems, building on an earlier version previewed in September. The new tier complements the existing $20 ChatGPT Plus subscription.

The move reflects OpenAI’s strategy to monetise its high-cost AI developments as it competes with rivals like Google to advance reasoning capabilities in AI systems.

The announcement is part of OpenAI’s "12 days of product events," teasing additional innovations to be unveiled in the coming days.

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Despite controversy, principal-based media buying is attracting interest from advertisers, reports Marketing Brew

General

Dec 5, 2024

Principal-based buying, a controversial media agency practice, has resurfaced as agencies seek to boost revenue. The strategy involves agencies purchasing media and reselling it to clients at a markup, essentially a form of arbitrage.

While common in digital media since at least 2016, its renewed focus has sparked transparency concerns. A 2016 ANA report highlighted nontransparent practices, prompting audits and investigations.

Despite criticism, agencies like IPG see principal buying as a competitive edge, citing client acceptance. However, leaders like WPP’s Mark Read question its long-term viability, while Publicis CEO Arthur Sadoun downplays its role in their business and rejects claims of opacity.

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Interpublic Group Buys Retail Analytics Company in Deal Valued at Nearly $100 Million, reports WSJ

M&A

Dec 5, 2024

Interpublic Group (IPG) has acquired Mumbai-based retail analytics firm Intelligence Node for nearly $100 million to strengthen its commerce and retail media capabilities. Founded in 2012, Intelligence Node provides real-time data on pricing, promotions, and stock availability to help brands optimise marketing, sales, and product strategies.

The acquisition complements IPG's existing consumer data resources from Acxiom, addressing gaps in product and commerce data. The deal aligns with IPG’s strategy to enhance growth amid challenges like client losses and reduced tech spending.

Competitors like Omnicom and Publicis have also made significant investments in commerce to capitalise on the sector’s rapid growth.

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Perplexity Adds The Independent, LA Times, Blavity, and Others to Its Publisher Revenue-Sharing Program, reports AdWeek

General

Dec 5, 2024

Artificial Intelligence

Perplexity AI is expanding its Publisher Program, offering ad revenue sharing and analytics tools to global media outlets such as The Independent, Los Angeles Times, and Prisa Media. The program includes a free one-year subscription to Perplexity’s Enterprise Pro and aims to attract premium publishers with niche expertise.

Despite early controversies over content use, including plagiarism allegations from Forbes and Wired, Perplexity continues testing ads with brands like Whole Foods and Indeed, seeking to grow globally.

Facing competition from Google and OpenAI, Perplexity’s success hinges on shifting user behaviour toward AI platforms and fostering partnerships with publishers.

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Disney Boosts Dividend 33% After Achieving Streaming Profit, reports Bloomberg

General

Dec 4, 2024

Walt Disney Co. has increased its annual dividend by 33% to $1 per share, split into two 50-cent payments in January and July 2024. CEO Bob Iger highlighted the move as a sign of Disney’s strengthened position and ongoing investment in its future.

The decision follows Disney’s 75-cent dividend in fiscal 2024 and marks continued progress since resuming dividends last year, after suspending them in 2020 due to the pandemic.

The increase aligns with Disney’s forecast of earnings growth and consecutive profits from its streaming business, addressing prior calls from activist investor Nelson Peltz to prioritise dividend restoration.

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Australia urges greater internet user choice amid Google dominance and genAI, reports Reuters

General

Dec 4, 2024

Australia's competition watchdog has highlighted concerns about Google’s dominant search market share and the potential impact of integrating generative AI into search engines. The Australian Competition and Consumer Commission warned that Big Tech’s resources could disadvantage competitors, raising issues about the accuracy and reliability of AI-generated search responses.

The ACCC proposed service-specific codes to curb anti-competitive behaviour, address data advantages, and enable consumer choice. These measures align with the government’s principles as Australia intensifies regulation of tech giants, following recent laws targeting social media for minors and anti-competition penalties.

The ACCC’s inquiry concludes in March 2025.

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15% of Google searches are driven by only 148 terms, reports Search Engine Land

General

Dec 3, 2024

A recent analysis by SparkToro, using data from Datos, revealed that just 148 keywords account for 15% of all Google searches, with most being navigational queries like "YouTube," "Gmail," and "Amazon." Branded terms make up 44% of searches, while 51% are informational and only 0.69% transactional.

The report highlights that organic search traffic is increasingly concentrated among fewer websites, favouring large brands and monopolies.

Businesses are advised to diversify discovery efforts across platforms like YouTube, TikTok, and LinkedIn, focusing on capturing existing intent rather than solely relying on SEO and PPC, as search competition intensifies.

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Walmart completes $2.3B acquisition of Vizio to help grow its ad business, reports TechCrunch

M&A

Dec 3, 2024

Walmart has finalised its $2.3 billion acquisition of Vizio to strengthen its connected TV advertising capabilities. By integrating Vizio into its Walmart Connect platform, the retailer plans to compete with industry leaders like Amazon, Google, and Roku.

The acquisition enables Walmart to leverage Vizio’s TV hardware and WatchFree+ streaming service, providing access to customer data on viewing and shopping habits. This data will enhance ad targeting, product offerings, and personalised shopping experiences.

Vizio TVs are expected to feature more Walmart ads, aligning the retailer’s advertising and retail operations for a more integrated strategy.

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Media Alliance Labels Google Updates Reckless, Calls For Regulatory Probe, reports MediaPost

General

Dec 3, 2024

News Publishing

The News/Media Alliance has urged the U.S. Department of Justice and Federal Trade Commission to halt Google's recent policy changes, which could penalise legitimate media outlets by misclassifying affiliate links and partner content as manipulative practices.

The Alliance criticised Google’s updated site reputation abuse policy as “reckless,” arguing it undermines the financial stability of news organisations reliant on affiliate revenue. They contend the policy wrongly equates trusted media partnerships with exploitative practices, potentially disconnecting publishers from search visibility.

The Alliance asserts that publishers, not Google, should maintain control over their content and editorial decisions to preserve journalistic integrity and public access.

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Meta Explains Its Andromeda Ad Retrieval Method, reports MediaPost

General

Dec 3, 2024

Artificial Intelligence

Meta has introduced the "Andromeda" ad retrieval system, an AI-powered tool within its Advantage+ suite, to improve ad personalisation and targeting across Instagram and Facebook. Using advanced hardware and machine learning, Andromeda refines ad selection by assessing a broader range of factors, addressing the inefficiencies of Meta’s previous retrieval system.

This new system reduces complexity, enhances scalability, and has delivered a 6% improvement in ad recall and an 8% boost in ad quality for selected segments.

Meta highlights its AI-driven tools’ impact, noting a 22% increase in return on ad spend (ROAS) for advertisers adopting Advantage+ creative targeting features.

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Amazon eyes news partners for revamped AI Alexa voice assistant, reports Axios

General

Dec 3, 2024

Artificial Intelligence

Amazon is engaging news publishers to license content for its revamped Alexa voice assistant, set to launch next year, featuring generative AI for real-time, complex news queries. The new Alexa aims to deliver customised responses, including updates on events like election polls.

Publishers will be compensated through licensing agreements, with content attribution provided. Amazon plans to collaborate with national and local partners and is testing text and photo news responses, excluding AI-generated video outputs.

This move aligns with broader trends, as media publishers leverage AI licensing deals, such as those with OpenAI and News Corp., to counter advertising slowdowns.

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Elections dodge deepfake threat, reports Axios

General

Dec 3, 2024

Artificial Intelligence

Meta's Nick Clegg stated that AI-generated deepfakes had a limited impact on global elections in 2023, with misinformation challenges arising more from conspiracy theories and manipulated context.

During major election periods, AI content flagged by Meta’s fact-checkers accounted for less than 1% of verified misinformation. Meta's systems blocked 590,000 attempts to create AI images of political figures.

Despite concerns, deepfakes struggle to engage audiences due to a lack of precision and authenticity. Clegg noted that the most harmful deepfakes are often those shared by influential figures to support narratives, citing examples from Turkey and the US.

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Amazon announces new slate of AI models, reports Reuters

General

Dec 3, 2024

Artificial Intelligence

At its annual AWS conference, Amazon unveiled "Nova," a series of advanced AI foundation models capable of generating text, images, and videos, marking its most significant move to rival AI leaders like Adobe and Meta. The new tools include Nova Reel, for creating videos from text or images, and Canvas, which generates images from short prompts.

CEO Andy Jassy highlighted improved latency, lower costs, and fine-tuning capabilities. Amazon emphasised responsible use with watermarking. Upcoming innovations include multimodal AI and an upgraded Alexa assistant.

While the tools offer efficiency for industries like entertainment, concerns remain over copyright and ethical misuse.

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Meta’s Mark Zuckerberg seeks active role in Donald Trump’s tech policies, reports FT

General

Dec 3, 2024

Meta has admitted to being overly strict with content moderation during the pandemic, signalling a shift as CEO Mark Zuckerberg seeks closer ties with Donald Trump’s incoming administration. Sir Nick Clegg, Meta’s president of global affairs, acknowledged past overreach, aiming to appease Trump, who has criticised the platform for censorship.

Zuckerberg recently met Trump to discuss technological leadership, particularly in AI, as Meta intensifies its investment in the field. This comes amid growing competition with TikTok and scrutiny of Big Tech.

Meta also pledged to improve moderation precision, following complaints about excessive enforcement under Biden’s administration.

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Paramount’s Trio of CEOs to Be Trimmed After Ellison Merger, reports Bloomberg

General

Dec 3, 2024

Leadership Transitions

David Ellison, set to lead Paramount Global after its merger with Skydance Media in 2024, plans major restructuring, including TV network consolidation, increased streaming investment, and leadership changes.

Paramount's TV networks, including CBS and MTV, may merge, cutting costs and staff, with original programming reduced. Streaming service Paramount+ will see significant upgrades, including enhanced user experience and integration with Pluto TV. Real estate sales and potential network divestitures are also under consideration.

Despite financial challenges, Ellison sees Paramount’s smaller size as an opportunity for innovation, supported by funding from his father, Oracle co-founder Larry Ellison, to strengthen the company's position.

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US watchdog proposes limits on data brokers sale of personal info, reports Reuters

General

Dec 3, 2024

The U.S. Consumer Financial Protection Bureau (CFPB) has proposed new rules to regulate data brokers who sell Americans’ private information. If implemented, the rules would require brokers to follow credit reporting laws, safeguarding against misuse and ensuring data accuracy.

CFPB Director Rohit Chopra highlighted national security and public safety risks, noting that some brokers have sold sensitive information about senior officials. The rules, part of the Biden administration’s broader focus on data use, aim to prevent exploitation and espionage.

Public comment on the proposal is open until March 2025, though its fate may hinge on the incoming Trump administration.

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Meta Appoints New Ad Sales Leader For North America, reports AdAge

General

Dec 3, 2024

Leadership Transitions

Meta’s Americas ad leader Alvin Bowles is leaving after 18 months in the role, with Simon Whitcombe, a 12-year Meta veteran, taking over North American operations. Whitcombe, known for his expertise across multiple advertising sectors, will report to Nicola Mendelsohn, Meta’s head of global business group.

Bowles, who joined Meta in 2015 and helped revive its ad business during industry challenges, announced his departure via LinkedIn.

Meta’s revenue grew 19% in Q3 2024 to $40.59 billion, boosted by AI-driven tools like Advantage+, which has generated over 15 million ads, though brands continue assessing AI’s role in marketing strategies.

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Traditional OOH is up to 336% more carbon efficient than other channels, per new data from Cedara and Billups, reports AdWeek

General

Dec 3, 2024

Carbon Emissions

Out-of-home (OOH) advertising significantly reduces carbon emissions compared to digital formats, according to research by Billups and Cedara. Traditional OOH ads are 188% more efficient than programmatic display ads, 246% more efficient than programmatic video, and 336% more efficient than programmatic video on connected TV.

The study measured emissions intensity per impression, revealing programmatic media accounts for 77% of media-related emissions. As sustainability regulations tighten in Europe and globally, brands are increasingly seeking emissions data to guide decisions.

Billups plans to expand its analysis to include digital OOH, aiming to help marketers meet carbon reduction goals confidently.

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Apple Faces UK Class Action Over App Store Commission Charges, reports Bloomberg

General

Dec 3, 2024

Apple faces a £785 million class-action lawsuit in the UK from app developers who claim its up to 30% App Store commission constitutes an anti-competitive tax on the tech industry. Led by competition policy professor Sean Ennis, the case involves 13,000 developers and covers fees charged since 2017. The UK Competition Appeal Tribunal allowed the case to proceed, rejecting Apple’s attempt to block it.

Apple has faced global scrutiny over its app-fee policies, and recent changes to appease EU regulators have also raised concerns.

Ennis is supported by Harbour Litigation Funding, a third-party litigation funder. Apple has not commented.

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Mediaocean Gets Investments From Interpublic, Omnicom And WPP, reports AdAge

General

Dec 3, 2024

Investment Rounds

Mediaocean has launched its Certified Service Partner program, involving equity stakes for Interpublic, Omnicom, and WPP to integrate emerging services like ad serving, creative optimisation, and ad verification. This program bolsters Mediaocean’s expansion beyond its core Prisma platform, which manages $200 billion in annual ad billings. Partners hold minority stakes, reportedly valued at $20-$25 million each.

Mediaocean recently acquired Innovid for $500 million, enhancing its Flashtalking ad tech platform.

While the program raises concerns about potential conflicts of interest, stakeholders emphasise transparency. Talks with additional agencies are ongoing, aiming to strengthen Mediaocean’s position in competitive ad tech markets.

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OpenAI explores advertising as it steps up revenue drive, reports FT

General

Dec 2, 2024

Artificial Intelligence

OpenAI is exploring the possibility of introducing advertising to its AI products to diversify its revenue streams. CFO Sarah Friar noted that while the company is focusing on its current growth model, ads remain a future consideration.

OpenAI, now valued at $150 billion, has hired talent from Meta and Google to bolster its expertise. With ChatGPT’s success and revenues reaching $4 billion annually, the company faces high costs for developing advanced AI models, burning through over $5 billion annually.

CEO Sam Altman is reportedly warming to the ads idea, though Friar highlighted potential drawbacks, including economic sensitivity and user focus shifts.

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Ipsos eyes UK TV measurement space as it plots Kantar Media acquisition, reports The Media Leader

M&A

Dec 2, 2024

Ipsos is in discussions to acquire Kantar Media, the audience measurement division of Kantar, in a potential deal reportedly valued at £1 billion. Kantar Media, owned by Bain Capital (60%) and WPP, provides TV ratings for Barb and audience measurement in 62 countries.

Ipsos would consolidate its position in UK TV measurement and cross-media solutions, building on its existing partnerships with Barb, Pamco, Rajar, and Route. Kantar Media’s gross revenue grew by 7.7% in 2023 to $477.5 million.

The acquisition would also enhance Ipsos' role in global cross-media measurement initiatives, including ongoing projects in the UK and US.

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Proposed Australia law would fine Big Tech over digital competition, reports Reuters

General

Dec 2, 2024

Australia has proposed a new law to curb anti-competitive practices by Big Tech companies, imposing fines of up to A$50 million ($33 million) for limiting consumer choice or obstructing competition. The legislation, inspired by the EU's Digital Markets Act, aims to simplify switching between platforms like app stores, social media, and browsers.

Key targets include Apple, Google, and Meta, which dominate app downloads, online search, and social media. Specific measures would prevent platforms from prioritising poorly-rated apps or favouring their own services.

A consultation period ends on 14 February 2025, with further discussions planned before drafting the final legislation.

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Roblox’s Shopify integration has entered a closed beta test, highlighting the platform’s e-commerce opportunity, reports Digiday

General

Dec 2, 2024

Shopify’s integration with Roblox is boosting sales for participating developers. The partnership, announced in September, allows select developers to embed Shopify-powered e-commerce stores into Roblox experiences, selling merchandise tied to in-game content. “Catalog Avatar Creator,” one of the first to adopt this feature, reported significantly increased sales after its launch.

Products, which include physical and virtual items, are accessible via in-game storefronts, enhancing the shopping experience.

The integration is seen as a promising expansion for Roblox, with broader availability planned for 2025. Early success signals potential for deeper audience engagement and a new revenue stream for creators and brands.

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Fidelity marks up the value of its stake in Elon Musk's X, reports Axios

General

Dec 1, 2024

Investment Rounds

Fidelity mutual funds increased the valuation of their X Holdings shares by 32.37% in October, the largest rise since Elon Musk's 2022 acquisition. Despite this, X is still valued at 72% less than its $44 billion purchase price.

Fidelity’s valuation methods for private firms remain undisclosed, and comparable companies like Meta and Snap saw no similar gains. The increase likely relates to xAI, another Musk-led venture, which utilises X data and raised $6 billion in funding. Reports suggest X Holdings may have an equity stake in xAI.

This valuation predates Donald Trump’s re-election and Musk’s informal advisory role.

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Sky failed our high standards, ads chief tells industry at upfronts, reports The Media Leader

General

Nov 29, 2024

Sky Media’s advertising chief Priya Dogra has pledged to “drive change” and fully reimburse clients underpaid for ad revenue since 2017, prior to Comcast’s acquisition. While not apologising, Dogra emphasised Sky’s proactive response, including a thorough review and process improvements.

Speaking at Sky Media’s upfronts in London, she outlined innovations like Sky Media IQ, which integrates multiplatform campaign metrics, and Project Norman, an AI-driven dataset to optimise ad targeting. New offerings include Premier League sponsorships, expanded FAST channels, and interactive voice-activated ads.

Sky also announced partnerships with Hearst UK for women’s sports and Paramount+ for ad-tier inventory sales.

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NBC Could Face Renewed Video Privacy Suit, reports MediaPost

General

Nov 29, 2024

NBC Universal may face a revived class-action lawsuit for allegedly sharing users' video-viewing data with Meta via the Meta Pixel tool, potentially violating the Video Privacy Protection Act (VPPA). Initially dismissed by U.S. District Judge Paul Engelmayer, the case could be reconsidered following a 2nd Circuit Court ruling that broadened the definition of a “subscriber” under the VPPA.

The plaintiff, Sherhonda Golden, claimed her Today.com newsletter subscription and concurrent Facebook login led to her data being shared without consent.

Engelmayer indicated he would reverse his dismissal if the appellate court remands the case, allowing NBC to present new arguments.

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Australia passes social media ban for children under 16, reports Reuters

General

Nov 29, 2024

Advertising To Children

Australia has passed a law banning social media access for children under 16, effective from 2025, making it one of the strictest regulations globally. The law targets platforms like Meta’s Facebook and TikTok, imposing fines of up to A$49.5 million for non-compliance.

Critics argue it infringes on privacy, human rights, and may isolate vulnerable youth, while supporters cite mental health benefits and parental control. Platforms like Meta and Snap raised concerns over implementation challenges.

Despite significant opposition, 77% of Australians support the ban, which follows broader regulatory measures targeting Big Tech in the country. Enforcement trials begin in January 2025.

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Meta faces trial in October on unfair competition case lodged by Spanish media, reports Reuters

General

Nov 29, 2024

Meta Platforms will face trial in Spain in October 2025 over a €551 million lawsuit filed by 87 media companies, including Prisa and Vocento, alleging unfair competition in advertising. The media firms, represented by AMI, claim Meta used personal data from Facebook, Instagram, and WhatsApp users between 2018 and 2023 to gain an unfair advantage in personalised ads, violating EU data protection rules.

Separately, Spanish broadcasters filed a €160 million lawsuit against Meta on similar grounds.

These cases reflect broader efforts by traditional media to challenge tech giants, though Meta has reduced news content promotion in many markets.

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Canadian news companies challenge OpenAI over alleged copyright breaches, reports Reuters

General

Nov 29, 2024

Artificial Intelligence

Five major Canadian media companies—Torstar, Postmedia, The Globe and Mail, The Canadian Press, and CBC/Radio-Canada—have filed a legal action against OpenAI, accusing it of breaching copyright by using their content without permission or compensation to develop its AI products.

The media organisations argue that OpenAI’s actions are illegal and exploit journalism for commercial gain.

This lawsuit adds to mounting legal challenges for OpenAI, which is backed by Microsoft. Earlier this month, Elon Musk also expanded a lawsuit against OpenAI, alleging monopolistic practices in the generative AI market.

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Amazon develops video AI model, The Information reports, reports Reuters

General

Nov 28, 2024

Artificial Intelligence

Amazon has reportedly developed a new generative AI model, code-named Olympus, capable of processing images and videos alongside text, reducing its reliance on Anthropic's Claude chatbot. Olympus will allow users to search for specific scenes, such as a basketball winning shot, using simple text prompts.

This development comes after Amazon’s recent $4 billion investment in Anthropic, following a similar investment last year. Amazon may unveil Olympus at the AWS re:Invent conference.

The move aims to strengthen Amazon’s position in generative AI amid competition from Google, Microsoft, and OpenAI, which are perceived as leading the field.

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India competition watchdog to investigate Google's gaming app policy, reports Reuters

General

Nov 28, 2024

India’s Competition Commission (CCI) has ordered an investigation into Google’s policies on real-money gaming apps, following a complaint from gaming platform WinZO alleging discriminatory practices. WinZO claims Google’s updated policy, which permits fantasy sports and rummy apps on the Play Store, excludes its platform due to its inclusion of games like carrom and puzzles. This, WinZO argues, creates an unfair two-tier market.

Google, already penalised in India for Android-related dominance abuses, has yet to comment.

The CCI has tasked an official to conclude the investigation within 60 days.

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Canada Antitrust Watchdog Sues Google, Seeking Ad Tech Breakup, reports Bloomberg

General

Nov 28, 2024

Canada’s antitrust regulator has filed a lawsuit against Google, accusing it of abusing dominance in web advertising by tying its tools together to maintain market supremacy and favouring its own services in ad auctions. The Competition Bureau seeks three remedies: the sale of Google’s ad server (DFP) and ad exchange (AdX), a financial penalty of up to three times the benefit derived or 3% of global revenue, and an end to anticompetitive practices.

Google denies wrongdoing, citing strong competition.

This case follows similar investigations in the US and UK, as global scrutiny of the tech giant’s ad practices intensifies.

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Vivendi Shareholder Seeks to Delay Vote on Split Plan, reports WSJ

General

Nov 28, 2024

Vivendi announced that CIAM, a shareholder with a 0.025% stake, filed for an interim injunction to delay a shareholders’ meeting scheduled for 9 December.

The meeting will vote on a proposed plan to split Vivendi into four businesses: Canal+, Havas, Louis Hachette Group, and Vivendi itself. CIAM opposes the plan, arguing it undermines minority shareholder rights and has filed lawsuits challenging the split and a regulatory decision exempting Bolloré Group, Vivendi’s largest shareholder, from a buyout offer.

Vivendi defends the plan as a means to boost shareholder value by addressing its conglomerate discount, with trading targeted to begin on 16 December.

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Microsoft denies training AI models on user data, reports Reuters

General

Nov 27, 2024

Artificial Intelligence

Microsoft has denied allegations that it uses customer data from Microsoft 365 applications, such as Word and Excel, to train its AI models. The claims arose on social media, where users criticised the company for requiring an opt-out from its "connected experiences" feature.

Microsoft clarified that this feature supports functionalities like co-authoring and cloud storage and is unrelated to training its large language models. The company reiterated that it does not use customer data from its consumer and commercial apps for AI training.

The incident highlights ongoing concerns about data usage in AI development without user consent.

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Elon Musk’s Twitter backers gain windfall from xAI deal, reports FT

General

Nov 27, 2024

Artificial Intelligence

Investors in Elon Musk's $44bn Twitter acquisition are benefiting from the surge in valuation of his AI company, xAI, which has doubled its worth to $50bn in six months. Musk allocated 25% of xAI shares to Twitter investors, offering potential recovery from Twitter's declining value, now estimated at $9.4bn after advertiser losses.

Key backers include Fidelity, Larry Ellison, Saudi Prince Alwaleed, Jack Dorsey, Sequoia Capital, and Andreessen Horowitz. xAI, which has raised $11bn to date, supports Musk’s ventures, creating intertwined incentives.

While lucrative, these deals pose challenges for managing conflicts of interest among Musk’s investors.

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Google Seeks to Undo Epic Games’ Antitrust Win Over Play Store, reports Bloomberg

General

Nov 27, 2024

Google is appealing a US District Court ruling in an antitrust case filed by Epic Games, which requires significant changes to its Google Play app store. The company argues the ruling, issued by Judge James Donato, is flawed, contending he ignored competition with Apple and improperly held a jury trial.

A jury had previously found Google violated antitrust laws by blocking rival app stores and ordered it to allow developers to offer alternative billing options. Google claims the ruling could harm its ability to compete with Apple.

The Ninth Circuit Court of Appeals will hear oral arguments in February.

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Microsoft Faces Broad Antitrust Investigation From US FTC, reports Bloomberg

General

Nov 27, 2024

The US Federal Trade Commission (FTC) has launched an antitrust investigation into Microsoft, scrutinising its cloud computing, software licensing, cybersecurity, and AI businesses.

After informal interviews with competitors and partners, the FTC issued a detailed information request. The inquiry focuses on Microsoft's bundling of productivity and security software with its cloud services, licensing terms, and alleged anticompetitive practices affecting rivals like Slack and Zoom. Concerns include cybersecurity issues and the economic impact of Microsoft's dominance as a government contractor.

The investigation marks a renewed challenge to Microsoft, echoing its antitrust battles over two decades ago. Both Microsoft and the FTC declined to comment.

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Australia nears social media ban for children after heated debate, reports Reuters

General

Nov 27, 2024

Advertising To Children

Australia’s lower house has passed a bill to ban social media use for children under 16, marking one of the world's toughest social media regulations. The law, supported by bipartisan agreement, requires platforms to implement age-verification systems, with fines of up to A$49.5 million for breaches.

A Senate debate is ongoing, with provisions added to protect users’ privacy and ensure youth engagement in shaping the policy.

Critics, including tech firms like Google and Meta, argue for a delay until age-verification trials finish in 2025. Public support is high, with 77% of Australians backing the bill amid concerns about online safety.

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EU threatens TikTok with probe over role in Romanian elections, reports FT

General

Nov 27, 2024

The European Commission may investigate TikTok over allegations it failed to prevent disinformation and unauthorised campaigning during Romania’s recent presidential election. The country’s media regulator claims TikTok’s algorithms amplified far-right candidate Călin Georgescu, who unexpectedly led the first round.

As a "very large online platform" under the EU's Digital Services Act, TikTok must mitigate systemic electoral risks. Brussels could impose fines of up to 6% of TikTok's global turnover if breaches are confirmed. TikTok denies wrongdoing, citing proactive efforts to combat misinformation.

Romanian authorities are probing campaign spending and foreign funding concerns ahead of the December 8 run-off election.

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Reddit targets international users for ad growth, teases bolstered search feature, reports CNBC

General

Nov 27, 2024

Reddit is expanding internationally, targeting markets like India and Brazil to boost user growth and advertising revenue, according to COO Jen Wong. Currently, 50% of Reddit’s users are outside the U.S., but only 17% of its revenue comes from these markets.

Reddit is leveraging AI translations to support its global push, aiming to offer 20–30 languages by year-end. Fast-growing markets include India, where topics like cricket and Bollywood drive engagement. Reddit is also improving its search tools to help users navigate content.

Once Reddit reaches 10% of a country’s internet users, it plans to focus on localised advertising strategies.

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Google uses search remedies trial to subpoena OpenAI, Perplexity and Microsoft over their generative AI efforts, reports Digiday

General

Nov 27, 2024

Google has subpoenaed rivals OpenAI, Perplexity AI, and Microsoft in its search antitrust trial to counter allegations of monopolising search and ad markets. The subpoenas request details on competitors’ AI-powered search and advertising efforts, including agreements, usage data, and monetisation strategies. OpenAI and Microsoft have partially complied, while Perplexity plans to respond by January.

The legal filings highlight Google's argument that AI search tools, like ChatGPT, redefine the competitive landscape. Analysts believe new AI entrants face significant challenges in competing with Google’s dominance.

The trial's remedy phase, which may force Google to divest Chrome, remains uncertain and critical for the industry.

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Google and Meta urge Australia to delay bill on social media ban for children, reports Reuters

General

Nov 26, 2024

Advertising To Children

Google and Meta have urged the Australian government to delay its proposed law banning social media for children under 16, citing the need for more time to assess its impact. The bill, among the world's strictest, mandates social media platforms to enforce age-verification systems, potentially using biometrics or government IDs, with fines up to A$49.5 million for non-compliance.

Critics, including TikTok and X (formerly Twitter), argue the rushed legislation lacks consultation with experts and may infringe on children’s rights to free expression.

Despite opposition concerns, the government aims to pass the bill before the parliamentary year ends on Thursday.

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Japan competition authorities raid Amazon Japan, source says, reports Reuters

General

Nov 26, 2024

Japan's Fair Trade Commission conducted an on-site inspection of Amazon Japan on suspicion of anti-monopoly violations. The company allegedly pressured sellers to lower prices in exchange for favourable product placement on its platform. Amazon Japan has not commented on the raid.

The investigation follows similar scrutiny in 2018 when Amazon Japan was accused of forcing suppliers to cover discount costs. Globally, Amazon faces increasing regulatory challenges, including a potential EU investigation into whether it unfairly favours its own products on its marketplace under new antitrust rules.

Japan’s regulator aims to ensure compliance with fair business practices.

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Google Proposes Further Changes to Search Results in Europe, reports WSJ

General

Nov 26, 2024

Google has proposed further changes to its European search results to comply with the EU’s Digital Markets Act, addressing concerns over favouring its own services.

Changes include increasing the prominence of comparison sites for flights, hotels, and shopping. However, smaller businesses, such as airlines and hotel operators, have reported traffic losses, with some seeing a 30% drop in direct bookings.

Google’s new proposals aim to let users choose between comparison sites and supplier websites, offer more detailed information in results, and introduce new ad formats. Additionally, it will test removing mapping features for hotels in some countries to assess user impact.

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US judge will not delay Google search trial for DOJ switch to Trump administration, reports Reuters

General

Nov 26, 2024

The U.S. Department of Justice's trial on proposed penalties against Google for its dominance in online search will proceed as scheduled in April, U.S. District Judge Amit Mehta ruled on Tuesday.

Prosecutors seek remedies including the sale of Google’s Chrome browser, data sharing with rivals, and potentially divesting the Android operating system. Google criticised the proposals, calling them "staggering" and harmful to American competitiveness. Judge Mehta stated that any re-evaluation of the requested remedies must be done promptly to avoid delays.

The trial aims to address antitrust concerns in the online search market.

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Amazon Presses Judge To Toss Prime Video Ads Suit, reports MediaPost

General

Nov 26, 2024

Amazon is urging a federal judge to dismiss a class-action lawsuit filed by seven Prime users over its introduction of ads in Prime Video, arguing it hasn’t breached any contracts. The plaintiffs claim Amazon violated their $139 annual subscription agreement by introducing a $2.99 monthly fee for ad-free viewing.

Amazon contends Prime subscribers still receive the full suite of benefits, including access to Prime Video, and that the plaintiffs have not been harmed. Amazon argues the Prime Video terms, which apply only to standalone subscriptions, never guaranteed an ad-free service.

The judge has yet to decide on the case.

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NBCU and Walmart Make Thanksgiving Shoppable, reports MediaPost

General

Nov 26, 2024

NBCUniversal and Walmart are expanding their "shoppable" advertising partnership with a new initiative tied to live sports programming across linear and streaming platforms. Launching on Thanksgiving night, the campaign includes interactive features such as QR codes and text-to-shop functionality, enabling viewers to shop exclusive Walmart holiday deals. A two-minute "Deals of Desire" segment will showcase top offers.

Participating advertisers will benefit from closed-loop sales attribution. Building on their 2023 partnership, which introduced shoppable ads on Peacock, this collaboration highlights Walmart’s customer engagement, with 86% of its shoppers watching NFL games.

The effort promises significant gains for advertisers and consumers alike.

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Ad tech deals soar on upbeat forecasts, reports Axios

M&A

Nov 26, 2024

Mergers and acquisitions in ad tech, martech, and digital content are surging, reaching their highest levels since early 2022 due to a rebound in digital ad spend. Recent deals include Brightcove's $233 million acquisition by Italy's Bending Spoons, alongside major Q3 transactions like Equativ-Kamino Retail and Zeta-LiveIntent.

M&A activity in ad tech rose 118% year-over-year in Q3 2024. Companies are targeting acquisitions to enhance tools, data, and AI capabilities, particularly in connected TV and retail media.

Private equity firms are expected to pursue further deals or exits as the ad market stabilises, with Integral Ad Science and Criteo potential targets.

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Facebook’s new views metric has little impact on social strategy, publishers say, reports Digiday

General

Nov 26, 2024

Facebook has introduced "views" as the primary metric to measure content performance, combining metrics like "plays" and "impressions." Publishers view this as a rebranding of impressions, with minimal impact on their strategies. The metric reflects Meta's focus on in-platform engagement over external traffic. Some publishers report slight increases in views due to duplicate counts but note no significant data changes.

The move aligns Facebook with Instagram, simplifying performance measurement across Meta platforms.

While publishers like BDG acknowledge the shift, they see it as reinforcing existing strategies rather than altering them, focusing on content reach over driving traffic to external sites.

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Brazil antitrust body rules Apple must lift restrictions on in-app payments, reports Reuters

General

Nov 26, 2024

Brazilian antitrust regulator Cade has ordered Apple to lift restrictions on in-app payment methods following a complaint by e-commerce giant MercadoLibre. The 2022 complaint accused Apple of forcing developers to use its payment system and banning third-party digital goods distribution.

Cade has ruled that app developers must be allowed to add tools for external purchases, including hyperlinks, and offer alternative in-app payment options. Apple has 20 days to comply, facing a daily fine of 250,000 real (around $43,000) for non-compliance.

Apple declined to comment, and MercadoLibre has yet to respond to the ruling.

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Plan tabled for Barb to join Origin in hybrid reporting model, reports The Media Leader

General

Nov 25, 2024

Barb is in discussions to join Isba's cross-media measurement platform, Origin, under a plan to produce two reports with differing viewability standards.

One report would use Barb's audience data, adhering to stringent Media Rating Council (MRC) standards, while the other would use Origin’s data with less stringent requirements. The proposal aims to address industry concerns about the lack of comparability between TV and online video measurements.

While Barb and broadcasters value strict standards to ensure credibility, advertisers like L’Oréal and Direct Line Group have expressed strong support for Origin, with hopes that Barb data can ultimately be integrated for greater accuracy.

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TikTok decision coming soon as Jan. 19 divestment deadline looms, reports Reuters

General

Nov 25, 2024

A U.S. federal appeals court will rule by 6 December on whether Chinese-owned ByteDance must divest TikTok’s U.S. assets by January or face a ban, as mandated by law. President-elect Donald Trump opposes banning TikTok, which has 170 million U.S. users. Possible outcomes include upholding the law, compelling TikTok to appeal to the Supreme Court; upholding it but criticising it for singling out TikTok, potentially delaying enforcement; or declaring the law unconstitutional, as ByteDance argues it violates free speech.

The Justice Department cites national security risks from Chinese access to U.S. user data.

Further appeals may follow any decision.

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Meta faces April trial in FTC case seeking to unwind Instagram merger, reports Reuters

M&A

Nov 25, 2024

Meta Platforms will face a trial in April over allegations by the U.S. Federal Trade Commission (FTC) that its acquisitions of Instagram and WhatsApp were intended to eliminate competition and maintain its social media monopoly. The FTC, which sued in 2020, claims Meta overpaid for the platforms to suppress emerging rivals.

Judge James Boasberg rejected Meta’s request to dismiss the case, though he acknowledged challenges in defining the social media market amid evolving competition from TikTok, YouTube, and others.

The trial is set for April 14, with the FTC facing significant hurdles in proving its claims under current antitrust laws.

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TikTok quietly tests product links in posts as it looks to boost its reputation for shopping, reports Digiday

General

Nov 25, 2024

TikTok is testing a feature allowing creators to add third-party affiliate product links from platforms like Amazon, Walmart, and Target directly to their posts, aiming to enhance its shopping ecosystem. The integration simplifies the purchasing process by placing links at the top of the comment section, boosting conversions and brand sales.

While distinct from TikTok Shop, it strengthens TikTok’s reputation as a shopping destination. The move aligns with TikTok’s efforts to grow beyond advertising revenue despite facing a potential U.S. ban.

Marketing experts view it as beneficial for creators, brands, and TikTok, potentially opening new revenue streams through affiliate sales.

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Google's US antitrust trial over online ad empire draws to a close, reports Reuters

General

Nov 25, 2024

The U.S. Justice Department (DOJ) has concluded its arguments in an antitrust case accusing Google of illegally dominating online advertising technology. Prosecutors allege Google monopolised markets for publisher ad servers, advertiser ad networks, and ad exchanges, comparing the case to A Tale of Two Cities. DOJ lawyers urged Judge Leonie Brinkema to hold Google accountable, citing its monopolistic practices.

Google denies wrongdoing, arguing the government ignored market competition and misrepresented its business decisions. If found guilty, the DOJ seeks to force Google to sell its Ad Manager platform.

Analysts consider this case a smaller risk compared to Google’s search monopoly trial.

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Publishers Grapple With A Lack Of Control Over Deal Curation, reports AdExchanger

General

Nov 25, 2024

The rise of sell-side curation in programmatic advertising is creating challenges for publishers, who are often added to curated private marketplaces (PMPs) without consent.

While SSPs partner with DMPs to promote curation as a tool to monetise first-party data, publishers like The New York Post voice concerns over transparency in data usage, advertiser overlap, and pricing controls. Fears include curation deals undermining direct sales, renegotiations increasing costs, and programmatic bidding reducing CPMs.

Publishers demand clearer reporting and effective pricing mechanisms but face operational hurdles, such as limitations in Google Ad Manager's Unified Pricing Rules, raising doubts over promised benefits.

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Roku is building its content into Google TVs, reports The Verge

General

Nov 25, 2024

Roku is enhancing accessibility to its free streaming app, The Roku Channel, on Google TV.

Users will soon be able to search and access Roku’s library of over 80,000 movies and TV shows directly through Google TV, without switching apps. The integration adds category tabs on the Google TV home screen for personalised recommendations and quick access to unfinished content. Over 500 Roku free ad-supported streaming television (FAST) channels, covering news, sports, and more, will also feature in Google TV’s “live” tab.

These updates, rolling out in the coming weeks, aim to strengthen Roku’s presence in the competitive streaming market.

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NBC Ready to Pay Triple to Gobble Up Thanksgiving Parade Broadcast Rights, reports WSJ

General

Nov 25, 2024

The Macy’s Thanksgiving Day Parade, a beloved American tradition since 1924, remains a major TV draw, with nearly 30 million viewers last year. NBC, which has broadcast the event since 1953, is negotiating a new deal with Macy’s, potentially paying over $60 million annually—up from $20 million—to retain rights for the next decade. Rising costs include production and celebrity fees, impacting NBC’s profits, though the parade’s value as a lead-in for holiday programming is undeniable.

NBC also airs the profitable “National Dog Show” after the parade.

Negotiations include other Macy’s events, like July 4th fireworks, underlining live TV’s enduring appeal.

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TikTok CEO Seeks Musk’s Counsel on Incoming Trump Administration, reports WSJ

General

Nov 23, 2024

TikTok CEO Shou Chew has reached out to Elon Musk for insights on the incoming US administration under President-elect Trump, amid fears of a TikTok ban over national security concerns. Chew, alongside ByteDance executives, views Musk, a close Trump confidant, as a potential intermediary. Discussions have centred on tech policy but not specific solutions for TikTok's US operations.

A law signed earlier this year could force ByteDance to divest TikTok by mid-January. ByteDance, opposing the sale, is pursuing legal action, arguing the law infringes users' free speech rights.

A federal appeals court ruling is expected in December.

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US judge rejects SEC bid to sanction Elon Musk, reports Reuters

M&A

Nov 23, 2024

A U.S. federal judge rejected the SEC's request to sanction Elon Musk for missing court-ordered testimony related to its investigation into his $44 billion Twitter takeover

Judge Jacqueline Scott Corley ruled sanctions were unnecessary as Musk testified on October 3 and agreed to cover the SEC's $2,923 travel costs. The SEC had alleged Musk violated a May 31 order and argued that repaying travel costs alone wouldn’t deter similar behaviour.

The SEC is probing whether Musk delayed disclosing his Twitter stock purchases in 2022, potentially violating securities laws. Musk previously acknowledged misunderstanding disclosure rules.

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Meta Must Face Investor Suit After Supreme Court Drops Case, reports Bloomberg

General

Nov 22, 2024

The US Supreme Court has dismissed Meta Platforms Inc.'s appeal, allowing a lawsuit accusing the company of misleading shareholders over the Cambridge Analytica data-harvesting scandal to proceed.

Shareholders allege Meta, then Facebook, inflated share prices by downplaying the misuse of user data, leading to significant stock drops in 2018 that wiped $200 billion in market value. Meta had sought to overturn a lower court ruling permitting the lawsuit. The court provided no explanation for its decision.

The case highlights concerns about risk-disclosure allegations triggering securities fraud suits, with a similar case involving Nvidia also under Supreme Court consideration.

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Rumor: DoubleVerify Is Interested In Acquiring Lumen Research, reports AdExchanger

M&A

Nov 22, 2024

Attention Economy

The attention measurement market is intensifying, with DoubleVerify (DV) reportedly exploring an acquisition of eye-tracking leader Lumen Research, according to multiple sources. DV, which acquired custom algorithm company Scibids last year, has been enhancing its attention-based solutions but lacks eye-tracking capabilities.

Lumen CEO Mike Follett denied acquisition rumours, confirming only a partnership with DV. Such a deal could strengthen DV's position in the attention space and impact its competitor Integral Ad Science (IAS), which uses Lumen’s eye-tracking data for its attention measurement solutions.

While unconfirmed, the potential acquisition highlights growing demand for advanced attention metrics.

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UK should use new powers to probe Apple-Google mobile browser duopoly, report says, reports Reuters

General

Nov 22, 2024

The UK Competition and Markets Authority (CMA) has provisionally found that Apple and Google’s dominance in mobile ecosystems is hindering innovation in smartphone browsers. The report highlights Apple’s restrictions on progressive web apps and rules limiting competitors from delivering new features on iPhones. A revenue-sharing deal between the two tech giants further reduces competition.

Apple disagreed, arguing that the proposed interventions could compromise user privacy and security. The CMA's Digital Markets Unit, gaining new powers in January, will assess these concerns, with a final decision expected in March.

No further action is recommended on cloud gaming, as earlier issues were resolved.

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Texas AG Investigates WFA Over Ad Boycott, reports MediaPost

General

Nov 22, 2024

Texas Attorney General Ken Paxton has launched an investigation into the World Federation of Advertisers (WFA) and its now-defunct Global Alliance for Responsible Media (GARM) for allegedly organising an ad boycott that violated Texas antitrust laws. Paxton claims the boycott harmed competition and targeted platforms like X (formerly Twitter), which faced a loss in ad revenue after loosening content moderation under Elon Musk.

The WFA denies the allegations, asserting that GARM was voluntary and pro-competitive, promoting transparency and brand safety.

The investigation follows a Republican House report accusing GARM of colluding against "disfavoured" voices, such as Joe Rogan and right-wing outlets.

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Amazon Invests an Additional $4 Billion in AI Firm Anthropic, reports Bloomberg

General

Nov 22, 2024

Artificial Intelligence

Amazon.com Inc. has invested an additional $4 billion in AI startup Anthropic, following an earlier $4 billion investment this year. The deal solidifies Amazon Web Services (AWS) as Anthropic’s primary cloud and training partner, with Anthropic set to use Amazon’s AI chips to develop advanced models. Founded by former OpenAI staff, Anthropic is a key competitor with its Claude chatbot series.

The funding boosts Amazon’s AI credentials by offering Claude models on AWS. Regulators have scrutinised such deals, with the UK recently approving Amazon and Google’s investments, though the US Justice Department is challenging Google’s stake.

Amazon's shares remained stable.

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Amazon likely to face investigation under EU tech rules next year, sources say, reports Reuters

General

Nov 21, 2024

Amazon may face a European Union investigation next year over allegations that it favours its own brand products on its online marketplace, potentially breaching the Digital Markets Act (DMA). If found guilty, Amazon could be fined up to 10% of its global annual turnover.

The EU Commission has been gathering information since March, with new antitrust chief Terera Ribera set to decide on further action. Amazon claims compliance with the DMA, asserting that its ranking models do not favour its own products.

Other Big Tech firms, including Apple, Google, and Meta, are also under DMA scrutiny.

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Max Launches Contextual Targeting And Shoppable Ad Formats, reports AdAge

General

Nov 21, 2024

Warner Bros. Discovery (WBD) has launched AI-powered shoppable and contextual targeting ad formats on its streaming platform, Max, allowing advertisers to align ads with emotionally relevant scenes. The contextual targeting tool, Moments, uses AI to categorise thematic content, enabling tailored ad placement across genres. Shoppable ads, branded "Shop with Max," feature QR codes to connect viewers with curated products from scenes, enhancing interactivity.

Partnering with Kerv, WBD aims to monetise streaming content further, offering brand-friendly ad placements even in R-rated content.

Launch partner Wayfair integrates these features across streaming and linear TV, highlighting opportunities for immersive, commerce-driven viewer experiences.

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IAB Tech Lab Has New Guidance On ID-Less Solutions And It Wants Your Feedback, reports AdExchanger

General

Nov 21, 2024

The IAB Tech Lab has released draft guidance on ID-less solutions, addressing the rising demand for privacy-focused advertising methods amidst regulatory scrutiny and identity signal loss. ID-less solutions aim to preserve user anonymity while supporting ad targeting and measurement, using techniques like cohort-based targeting, contextual ads, media mix modelling, and on-device auctions.

Each method has advantages, such as privacy protection, but also challenges, including limited precision or adoption hurdles. The guidance seeks to clarify definitions and use cases, encouraging companies to test these methods.

Industry resistance remains due to entrenched ID-based practices, but the shift is inevitable, driven by initiatives like Chrome’s Privacy Sandbox.

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US Justice Department Seeks to Unwind Google’s Anthropic Deal, reports Bloomberg

General

Nov 21, 2024

The US Justice Department has proposed that Google unwind its partnership with AI startup Anthropic as part of remedies in an antitrust case over its search monopoly. The filing suggests banning Google from investments or collaborations with firms that control query-based AI or search products, including Anthropic, in which Google pledged $2 billion. The proposal also calls for Google to divest its Chrome browser, deemed critical to its dominance.

Google criticised the plan, warning it could hinder AI innovation.

The UK recently declined to review Google’s Anthropic deal further, despite concerns over Big Tech’s influence in the AI sector.

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Justice Department Seeks Google Chrome Sale to Curb Monopoly, reports Bloomberg

General

Nov 21, 2024

The US Justice Department and several states have proposed measures to address Google's illegal online search monopoly, including forcing the sale of its Chrome web browser and potentially the Android operating system. The government argues that divesting Chrome would end Google’s dominance of a key internet gateway, promoting competition. Additional remedies include licensing Google’s search data and results to rivals, allowing websites to opt out of Google’s AI products, and giving advertisers more control over ad placement.

Google criticised the proposal as harmful to consumers and businesses.

The court will review the remedies in hearings scheduled for April 2024.

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Australia launches landmark bill to ban social media for children under 16, reports Reuters

General

Nov 21, 2024

Advertising To Children

Australia's government has proposed a bill to ban social media for children under 16, imposing fines of up to A$49.5 million for breaches. The law mandates platforms, not parents, to enforce age verification using biometrics or government IDs, with no exemptions for parental consent or existing accounts. Children will still access essential services like messaging and educational tools.

The bill aims to address social media's impact on children’s mental and physical health, citing harmful content exposure. Privacy protections will require platforms to delete collected data.

If passed, this would establish some of the world's strictest social media regulations for minors.

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Mediaocean Buying Adtech Company Innovid for $500 Million, reports WSJ

M&A

Nov 21, 2024

Mediaocean is acquiring ad tech company Innovid for $500 million, with plans to merge it with Flashtalking, another company it acquired in 2021. Mediaocean provides widely used software for managing ad deals, while Innovid specialises in connected TV and ad measurement, having acquired TVSquared in 2022.

The deal, expected to close in early 2024, aims to enhance Mediaocean's ability to offer brands greater control over data and ad spending, challenging "walled gardens" like Google. Mediaocean's CEO Bill Wise emphasised the need for independent, neutral ad tech.

Analysts regard Mediaocean as an essential system in the advertising industry.

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Bluesky Is Having a Moment, But Most Brands Aren't Ready to Jump In Yet, reports AdWeek

General

Nov 21, 2024

Bluesky, a decentralised social media platform, has gained popularity as a controlled alternative to X (formerly Twitter), but it lacks advertising options and scale to attract brands significantly.

Although user numbers have surged to over 21 million, Bluesky remains dwarfed by rivals like Meta's Threads and X. Brands like Duolingo and Netflix are reserving handles but are hesitant to invest further.

Bluesky's ad-free ethos, supported by its customisable algorithms, challenges traditional advertising models. The platform's growth depends on creators and quality content to draw more users, potentially offering brands indirect opportunities via creator collaborations in the future.

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Publicis Sapient, Google Cloud Unveil Global Partnership, reports MediaPost

General

Nov 21, 2024

Artificial Intelligence

Publicis Sapient has partnered with Google Cloud to advance generative AI adoption and scale AI solutions for enterprise clients. A dedicated Google Cloud business unit will focus on planning, deploying, and managing AI projects.

The collaboration aims to enhance efficiency and innovation through joint sales efforts, marketing solutions, and AI talent development. Publicis Sapient will leverage Google’s Gemini models to modernise client operations, with one banking client already seeing efficiency improvements of up to 40%.

This partnership builds on Publicis Groupe's broader transformation into an "intelligent system company" with AI integrated across its operations.

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