TikTok has launched TikTok Ads MCP, allowing marketers to connect AI agents directly to its ads platform.
The system is designed to automate campaign planning, creation, optimisation, bidding, budgeting and targeting, reducing reliance on manual dashboard work by media buyers.
At TikTok World, the platform also announced new ad formats, creator discovery tools, AI video integrations, Smart+ updates, commerce features, TikTok Growth Max and TikTok GO, reflecting a broader push into automation, performance and on-platform discovery.