Brian O'Kelley, founder of Scope3, initially focused on reducing carbon emissions in digital advertising. While recovering from heart surgery, he delved into AI and realised its growing impact on media, including generating ads and web content.
This insight led O'Kelley to see AI as a natural extension of Scope3’s work, which helps advertisers reduce both waste and carbon emissions in digital ads.
As a result, Scope3 secured a $25 million funding round, led by GV, to integrate AI into its platform, aiming to optimise ad spend while reducing the environmental and economic costs of digital advertising.
Brian O'Kelley, founder of Scope3, initially focused on reducing carbon emissions in digital advertising. While recovering from heart surgery, he delved into AI and realised its growing impact on media, including generating ads and web content. This insight led O'Kelley to see AI as a natural extension of Scope3’s work, which helps advertisers reduce both waste and carbon emissions in digital ads. As a result, Scope3 secured a $25 million funding round, led by GV, to integrate AI into its platform, aiming to optimise ad spend while reducing the environmental and economic costs of digital advertising.