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OpenAI and Google sell AI models to blacklisted China groups, reports FT

General

Jul 10, 2026

Artificial Intelligence

OpenAI and Google have supplied advanced AI services to Singapore-based subsidiaries of Alibaba, Baidu and Tencent, Chinese tech groups blacklisted by the Pentagon over alleged military ties.

The sales are legal but have renewed calls for tighter US export controls on frontier AI models. OpenAI said it suspended Alibaba-linked API access after suspected distillation, where model outputs are used to improve rival systems.

OpenAI says nationality alone should not determine access, while Google says geographic restrictions are insufficient. Anthropic has taken a stricter stance, banning Chinese-owned entities from using its advanced models.

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Zuckerberg Pledges Aggressive Pricing With Meta’s First Pay-to-Use AI, reports Bloomberg

General

Jul 9, 2026

Artificial Intelligence

Meta has launched Muse Spark 1.1, its most advanced AI model, introducing its first paid developer API and a new revenue stream. Mark Zuckerberg said pricing will be far cheaper than rival OpenAI and Anthropic models.

The model improves agentic reasoning, tool use and coding, and is being used internally to build Meta products. Zuckerberg said it performs competitively with leading rivals, including Google’s Gemini.

The move marks Meta’s shift from free open-source models toward paid, closed systems as it seeks returns on heavy AI infrastructure, talent and data-centre investment.

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Google appeals Indian ruling over its ads platform, citing consumer harm, reports Reuters

General

Jul 9, 2026

Google has appealed an Indian court ruling that found it infringed Hindware’s trademark rights by allowing rivals to buy its brand name as an advertising keyword.

Google argues the decision makes India a global outlier, harms consumer choice and risks giving trademark owners a monopoly over advertising space. It says keywords are only backend triggers for displaying ads.

The Delhi High Court ordered Google to pay damages and costs, saying it could not sell something it did not own. If upheld, the ruling could reshape India’s online advertising market.

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FuboTV Appoints Disney Executive Alisa Bowen to CEO, reports WSJ

General

Jul 9, 2026

FuboTV has appointed former Disney executive Alisa Bowen as its next chief executive, succeeding co-founder David Gandler, who has led the live TV streaming company for 11 years.

Bowen previously served as president of Disney+ and helped scale Disney’s streaming platforms, including Hulu and ESPN+.

Her appointment follows Disney’s deal to combine Hulu+ Live TV with Fubo, giving Disney about 70% of the company and ending litigation over the proposed Venu sports streaming venture. Bowen said she will focus on content strategy, growth and profitability.

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Netflix Is Exploring Live TV and Bundles as It Struggles to Keep Viewers Hooked, reports WSJ

General

Jul 9, 2026

Netflix is increasingly focused on declining subscriber engagement despite strong profits, low churn and major franchises. Its share of TV viewing has slipped, contributing to investor concerns and a sharp share-price fall.

To boost viewing, executives have discussed live channels, bundles with services such as Peacock, more low-cost short-form content, video podcasts and partnerships with broadcasters including France’s TF1.

Netflix is also exploring selective sports rights, including possible bids for the 2030 and 2034 World Cups. Live programming could support its growing advertising business by creating unskippable commercial inventory.

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OpenAI releases GPT-5.6 and ChatGPT Work tool, reports Axios

General

Jul 9, 2026

Artificial Intelligence

OpenAI has broadly released GPT-5.6 after staggering the rollout at the US government’s request, reflecting growing scrutiny of advanced AI models.

The release includes Sol, the most powerful version, Luna for speed and Terra for everyday balance. Sol also has an “ultra” mode, while OpenAI launched ChatGPT Work, an agent for creating documents, spreadsheets and presentations across connected apps and files.

Early testers praised GPT-5.6’s reliability and computer-use capabilities, though some said Anthropic’s Fable remains stronger for certain tasks.

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OpenAI’s No. 2 Executive to Step Down in Latest Leadership Shake-Up, reports WSJ

General

Jul 9, 2026

Leadership Transitions

OpenAI’s No. 2 executive, Fidji Simo, will step down from her full-time role after her medical condition worsened during extended leave. She will become a part-time adviser.

Simo joined last August to lead product and business, taking on major responsibilities from Sam Altman and helping drive ChatGPT growth, ads and health features.

Her exit creates another leadership challenge as OpenAI prepares for a possible IPO and competes with Anthropic for enterprise customers. Her responsibilities will be split between Greg Brockman, Sarah Friar and Jason Kwon.

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OpenAI set to expand ads to France, Germany and Ireland, reports Digiday

General

Jul 9, 2026

Artificial Intelligence

OpenAI is expanding its advertising pilot across Europe less than three weeks after launching in the UK, hiring senior ads roles in London or Dublin plus market teams in Paris, Munich and Dublin.

The move would take the pilot to 10 global markets, including France, Germany, Ireland and Singapore, after launches across North America, APAC, the UK, Japan, South Korea, Mexico and Brazil.

OpenAI says it is scaling cautiously, testing limited audiences before expansion, while keeping ads clearly labelled, useful and separate from private conversations.

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Advertisers look for advantage in Sky’s ITV deal, reports Digiday

M&A

Jul 9, 2026

Sky’s acquisition of ITV would reshape UK media, combining major broadcast, subscription and streaming assets with about 40 million monthly viewers and around £3.9bn in ad revenue.

Advertisers have so far received few answers on pricing, targeting, measurement, transparency or how sales teams and technology would be integrated. Industry bodies ISBA and the IPA say brand interests must be considered.

Analysts see potential benefits in scale, simpler buying and broader use of addressable tools such as Sky AdSmart across ITV audiences, though regulatory scrutiny and competition from global streamers remain key factors.

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LinkedIn and X Are Flooded With AI Spam, Browsing Data Suggests, reports 404 Media

General

Jul 9, 2026

Artificial Intelligence

New Pangram data suggests users are seeing substantial AI-generated writing on major platforms, especially longform posts. It estimates 41% of longform LinkedIn content and about a third of longer X posts are AI-generated, with lower levels on Reddit and Substack.

Pangram’s opt-in Chrome extension analysed around one million posts users actually encountered over two months. Longer posts, and top-level posts, were more likely to be AI-written than comments or shorter content.

The findings raise questions about platform incentives and moderation. LinkedIn and Reddit say they are reducing low-quality automated content, though AI detection remains imperfect.

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New York Times and Other Publishers Ask Court to Penalize OpenAI, reports NYT

General

Jul 9, 2026

The New York Times, Daily News and 15 other publishers have asked a federal court to sanction OpenAI, accusing it of withholding evidence in copyright lawsuits.

The publishers say OpenAI failed to provide training data and ChatGPT output logs that could show how its systems were trained and used. They allege obstruction and bad faith during discovery.

OpenAI denied the claims, saying the allegations are false and that it is protecting user privacy and defending fair use. The publishers seek monetary penalties and other sanctions, but not against Microsoft.

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Google will now disclose which ads are made with AI, reports TechCrunch

General

Jul 9, 2026

Artificial Intelligence

Google is adding a feature to show users when an advert was created or edited using AI technology.

The disclosure will appear in the “My Ad Center” panel, accessible from ads on Google Search, YouTube and Discover. Users will see a “How this ad was made” option indicating whether AI was involved.

Ads made with Google’s generative AI tools will be labelled automatically. If created elsewhere, advertisers must self-declare AI use, as Google will not independently verify it unless local laws require labelling.

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The IAB Wants To Get Ad Tech Speaking The Same Language About Digital Video, reports AdExchanger

General

Jul 9, 2026

The IAB has introduced the Redefining Media Types Standard to clarify confusing digital video terms such as CTV and help the industry classify streaming inventory more consistently.

Developed with IAB Tech Lab and industry experts, the framework has two layers: media type categories based on consumer viewing experience, and operational attributes covering buying, planning, measurement, data signals, device type and addressability.

The standard is open for public comment until 7 August, with a final version due later this year. IAB hopes adoption will improve interoperability, reduce fragmentation and support future AI-driven media buying.

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US judge approves Elon Musk settlement with SEC despite misgivings, red flags, reports Reuters

M&A

Jul 8, 2026

A US federal judge approved the SEC’s $1.5m settlement with Elon Musk over delayed disclosure of Twitter share purchases, despite expressing “significant misgivings” and noting red flags.

The SEC alleged Musk disclosed purchases 11 days late in 2022, saving $150m by buying shares before investors reacted. Musk has said the delay was inadvertent.

Judge Sparkle Sooknanan questioned why the SEC dropped demands for disgorgement and settled with Musk’s trust, but said her role was limited to assessing basic fairness and reasonableness.

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Apple loses challenges against EU rules to curb Big Tech, reports Reuters

General

Jul 8, 2026

Apple has lost its challenge against EU Digital Markets Act rules designating its App Store and iOS as gatekeeper services subject to competition obligations.

The General Court backed the European Commission, saying Apple’s app stores share the same purpose across devices and that iOS is an important gateway for businesses to reach users.

Apple argues the DMA is disproportionate and threatens privacy and security protections. Its iMessage challenge was ruled inadmissible because the service has not been formally designated as a DMA gateway.

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French Watchdog Orders Meta to Negotiate in News Copyright Case, reports Bloomberg

General

Jul 8, 2026

France’s competition watchdog has ordered Meta to negotiate with news organisations over copyright payments after complaints that it abused its dominant position.

Meta must negotiate in good faith and provide information within 15 days to help calculate compensation. Publisher groups said payments fell sharply after a 2021 agreement expired.

The case reflects wider pressure on US tech platforms to compensate publishers for using article excerpts. France has also taken action against Google, fining it €250 million in 2024 over failures to reach fair publishing agreements.

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Trump administration lifts restrictions on OpenAI's GPT 5.6, reports Axios

General

Jul 8, 2026

Artificial Intelligence

US Commerce Department has approved OpenAI for a broad launch of its advanced GPT-5.6 model, Axios reported, after extra testing and meetings with officials.

The review was conducted by the Department’s Center for AI Standards and Innovation, with OpenAI technical experts in Washington to address questions. The Trump administration had previously pushed for a staggered rollout limited to approved entities.

The decision highlights case-by-case negotiations between government and leading AI firms over access to powerful models. Anthropic recently faced similar restrictions on its Mythos and Fable models, with Fable access later restored.

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Once Unimaginable, Publishers Are Preparing to Opt Out of Google Search, reports AdWeek

General

Jul 8, 2026

Artificial Intelligence

Publishers are increasingly considering blocking Google Search as AI scraping changes the value exchange. Cloudflare will default-block multi-purpose crawlers on ad-supported pages for new and free-tier sites unless owners opt in.

The move targets Google’s combined search and AI crawler, which publishers say forces them to allow AI training or lose search visibility. Google says its controls protect traditional search rankings.

As search traffic declines, companies such as USA Today Inc. and Beehiiv are weighing or enabling blocks to push Google towards licensing deals. Wider opt-outs could weaken search quality.

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Integral Ad Science's New CEO Dishes on Her Plans for the Company, reports AdWeek

General

Jul 8, 2026

Leadership Transitions

New Integral Ad Science CEO Lidiane Jones says her priority is positioning IAS as the ad industry’s “trust layer” as AI reshapes media buying, agentic bidding and chatbot-based discovery.

Jones said IAS is watching OpenAI’s ad ambitions and other AI-driven channels closely, with announcements expected in coming months, though she did not confirm specific partnerships.

She said private ownership under Novacap gives IAS freedom to move faster, make bolder bets and pursue acquisitions. Jones also wants IAS to move beyond verification into real-time decisioning and outcome-focused tools for advertisers.

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Intuit continues its agency shakeup with a nearly $1 billion US media review, reports AdAge

General

Jul 8, 2026

Intuit is reviewing its US media account, supported by Mediasense, covering QuickBooks, TurboTax, Mailchimp and Credit Karma. Incumbents include Omnicom’s Initiative, Wieden+Kennedy, PMG and Dept.

The account is one of the year’s biggest pitches: Intuit spent $933 million on US measured media in 2025 and $411 million in the first quarter of 2026.

The review follows Intuit naming Mother New York as creative and strategy partner for its global business solutions group. The company recently cut 17% of staff while continuing to invest in AI.

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Meta Debuts New AI Image-Generation Model Inside Chatbot, Instagram, reports Bloomberg

General

Jul 7, 2026

Artificial Intelligence

Meta has launched Muse Image, a new AI image-generation model, inside its Meta AI chatbot and across apps including Instagram and WhatsApp.

Users can create images from text prompts or edit existing pictures, including images featuring friends or creators based on public Instagram posts. People can opt out of having their content reused or remixed.

Advertisers will soon be able to use Muse Image for marketing materials. Meta says generated images will include invisible watermarks and safety measures to prevent misuse, including child sexual abuse material.

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World Cup Draws Record U.S. Viewership as 42 Million Watch USA vs. Belgium, reports WSJ

General

Jul 7, 2026

Sports Marketing

This summer’s World Cup has drawn record US audiences, with the USA-Belgium match attracting 30 million viewers on Fox and another 12 million on Telemundo and Peacock.

The tournament has benefited from convenient North American time zones, dramatic matches, underdog stories and the US team’s deep run. Several games have outperformed major NBA and baseball broadcasts.

Broadcasters are monetising the surge through premium ad inventory, aided by added hydration breaks. Some final-game ad slots are expected to cost more than $1 million.

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Google Search lets creators know more about their reach, reports The Verge

General

Jul 7, 2026

Influencer Marketing

Google is adding “platform properties” to Search Console, giving creators and website owners more insight into how people find their social and YouTube content through Search.

The feature will show which search terms lead users to Instagram, TikTok, X and YouTube posts, and how audiences interact with them.

It builds on Google’s push to make Search a broader hub for creators and publishers, including dedicated profiles and cross-platform links. The rollout will happen gradually over the coming weeks.

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Netflix, Disney and YouTube interested in FIFA World Cup U.S. rights, package could reach $2 billion, reports CNBC

General

Jul 7, 2026

Sports Marketing

Netflix, Disney and YouTube are reportedly interested in challenging Fox for US broadcast rights to the 2030 and 2034 men’s FIFA World Cups.

FIFA is expected to begin discussions within three months and may sell English- and Spanish-language US rights together, potentially lifting bids to $1.5bn-$2bn per tournament.

Amazon and Apple could also enter the race. Although future tournaments are in less favourable time zones for US viewers, strong current World Cup ratings and streaming ambitions are expected to drive major competition.

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Amazon aims to raise $25 billion from bond sale, source says, reports Reuters

General

Jul 7, 2026

Investment Rounds

Amazon is seeking to raise at least $25 billion through a US dollar bond sale to help fund heavy AI-related investment.

The offering, which could grow depending on demand, includes eight tranches of floating and fixed-rate senior unsecured notes with maturities from three to 40 years. Proceeds will support corporate purposes, future capital spending and debt repayment.

The move reflects a broader shift among Big Tech firms towards debt and equity funding for AI infrastructure, with Amazon, Alphabet, Microsoft and Meta expected to spend over $700 billion this year.

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Meta says US states are seeking $1.4 trillion in penalties in August youth safety trial, reports Reuters

General

Jul 7, 2026

Meta says four US states are seeking $1.4 trillion in penalties ahead of an August trial over claims it designed Facebook and Instagram to addict young users and misled the public about safety.

The company said the figure, close to its market value, is unsupported by evidence and unprecedented in consumer protection enforcement.

The case forms part of wider litigation by states, individuals and schools against Meta, Snap, YouTube and TikTok over alleged addictive platform design and youth mental health harms.

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Australia's teen social media ban fails to clear first hurdle in age checks, says study, reports Reuters

General

Jul 7, 2026

Advertising To Children

Australia’s online platforms are failing to verify ages effectively under the country’s under-16s social media ban, according to software testers who advised the rollout. They opened 50 test accounts declared as age 16, and none were asked for proof.

The findings suggest platforms may not be identifying young users for further checks, despite government guidance recommending layered age-assurance measures. Only Kick blocked account creation without verification.

The study adds to criticism that teenagers can bypass the ban by entering false birthdates, prompting Australia to increase fines and threaten enforcement action.

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Dentsu strikes Meta deal to build plumbing for mass influencer activation, reports Digiday

General

Jul 7, 2026

Influencer Marketing

Dentsu has partnered with Meta to integrate Creator Marketplace and Partnership Ads into its Dentsu.connect operating system, aiming to make creator marketing faster and more scalable.

The API integration lets Dentsu teams manage social listening, creator selection and paid activation in one dashboard, using Meta data alongside Dentsu’s own tools. Tasks that previously took days could now take hours.

Dentsu plans to expand the system into the US and other markets, while pursuing similar deals with other platforms as advertisers increasingly use large networks of smaller creators.

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Vista Equity, Quinti Capital offer to buy French adtech firm Criteo, sources say, reports Reuters

M&A

Jul 6, 2026

Vista Equity Partners and Quinti Capital have offered to acquire French ad-tech company Criteo, according to sources familiar with the matter.

The offer reportedly values Criteo at more than a 50% premium to its recent share price. Its US-listed shares rose 21.4% on Monday, giving the company a market value of about $1.16bn.

Criteo, which provides digital advertising and retail media services using data and AI, has not yet decided how to respond to the approach.

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Versant Acquires Sports Tech Firm Full Swing For $530M, reports Deadline

M&A

Jul 6, 2026

Sports Marketing

Versant Media Group has agreed to buy sports technology firm Full Swing for $530 million in cash, expanding beyond traditional linear TV after its Comcast spin-off.

Full Swing makes hardware and software for athletes, coaches, consumers and venues, offering simulations and performance data. The company began in golf and is expanding into baseball and other sports.

The business will sit within Versant’s Digital Platforms and Ventures portfolio, alongside its golf assets including Golf Channel, GolfNow and GolfPass. The deal is expected to close in the second half of 2026.

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ITV and Comcast's Sky reshape British TV landscape with $2.1 billion deal, reports Reuters

M&A

Jul 6, 2026

Sky has agreed to buy ITV’s broadcast channels and streaming service for £1.6bn, creating a larger UK broadcaster to compete with YouTube, Netflix, Amazon and Disney.

The deal would combine Sky’s pay-TV business with ITV’s public-service channels, covering more than 70% of the UK TV ad market. It is expected to face lengthy antitrust and public-interest scrutiny, especially over advertising and news plurality.

ITV will remain as a standalone production business, with commitments from the merged company to spend at least £2.1bn with ITV Studios between 2028 and 2032.

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India orders Meta to remove ads promoting child sexual abuse, reports BBC

General

Jul 6, 2026

Responsible Media

India has ordered Meta to immediately disable Instagram ads and content promoting or facilitating access to child sexual abuse material.

The notice follows a BBC Eye investigation which found paid Instagram adverts in India promoting such material, some linking to Telegram channels where it was sold. The government has demanded an explanation from Meta within seven days.

Meta said it has zero tolerance for such content and uses AI to detect violations, while denying it knowingly targeted harmful adverts or prioritised revenue over safety. Telegram said it removed 274,000 related groups and channels in 2026.

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US judge rejects Elon Musk bid to set aside Twitter fraud verdict, reports Reuters

M&A

Jul 6, 2026

A federal judge rejected Elon Musk’s attempt to dismiss a jury verdict finding he defrauded Twitter investors during his purchase of the company.

Judge Charles Breyer also refused Musk’s request to decertify the investor class, allowing the group action to stand.

Although the judge found Musk was not liable for one challenged tweet, he granted investors prejudgment interest, increasing their potential recovery.

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Denmark intervenes in EU court case over publishers' rights, reports Reuters

General

Jul 6, 2026

News Publishing

Denmark has intervened in a European Court of Justice case between tech companies and Belgium over press publishers’ rights under the EU Digital Single Market Directive.

The case, brought by Streamz, Google, Meta, Spotify and Sony, challenges Belgium’s implementation of rules requiring platforms to compensate publishers for media content appearing on their services.

Denmark is backing Belgium, warning that a ruling for the companies could weaken publishers’ rights. Culture Minister Zenia Stampe said tech giants should not use media content without payment, as this harms Danish media and democracy.

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Reddit is cracking down on AI marketing slop with its own AI, reports AdAge

General

Jul 6, 2026

Artificial Intelligence

Reddit is fighting stealth marketing posts designed to influence AI chatbots such as ChatGPT and Gemini, which draw on Reddit content through data deals and often treat the platform as a trusted source.

The company says improved AI systems caught 25,000 spammy posts and comments a day in the first quarter, reducing user exposure by 20% year on year.

The crackdown reflects rising interest in generative engine optimisation, as brands try to shape chatbot recommendations. Marketers say Reddit removals and account suspensions are becoming part of a growing cat-and-mouse game.

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Agency bosses say the AI gap with clients is only getting wider, reports Digiday

General

Jul 6, 2026

Artificial Intelligence

Agencies at Cannes Lions told Digiday they are ahead of advertisers on AI adoption, with clients still wrestling with governance, budgets, trust and legal approval. Some agency leaders said CMOs are lagging or asking the wrong questions.

Advertisers argue the gap reflects practical constraints, including procurement, cybersecurity, flat budgets and delayed ROI. Some CMOs are also being asked to own wider business AI strategy.

The article suggests the divide is not simple: agencies may genuinely have more advanced tools, but claiming to be ahead also supports their commercial pitch.

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Electronic Arts is betting that in-game ads can out-earn CTV, reports Digiday

General

Jul 3, 2026

Gaming / Metaverse

Electronic Arts is building gaming advertising into a scalable business, arguing gaming could become the next major ad medium after social, CTV and retail media.

Its new ad unit includes brand partnerships, gameplay integrations, 3D sports ad placements, targeting, measurement and an EA Sports partner programme. EA has built its own ad server to tailor formats across titles while protecting player experience.

The company sees console gaming as a premium, interactive environment comparable to CTV. US in-game ad spend is forecast to reach $9.21bn in 2026 and $10.2bn by 2028.

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The Paramount leaders who gained power during an ad product and tech reshuffling, reports Insider

General

Jul 2, 2026

Leadership Transitions

Paramount Skydance is merging its ad product and technology teams as CEO David Ellison pushes a wider digital transformation to modernise the company and narrow the gap with Netflix.

The new organisation, led by EVP Hugh Williams, will span product management, engineering, data, advertising solutions and a client-facing field CTO team. Staff should expect movement between groups, while Todd Bender shifts to an integration role.

The reshuffle follows other streaming and technology changes, including leadership hires from Google and Amazon, as Paramount invests in AI, interactive streaming features, video podcasts and potential Warner Bros Discovery integration.

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Meta's Zuckerberg says AI agent tech progressing slower than expected, reports Reuters

General

Jul 2, 2026

Artificial Intelligence

Mark Zuckerberg told Meta employees that the company’s restructuring was not as “clean” as intended and that AI agents had developed more slowly than expected.

Meta cut about 10% of its workforce and moved around 7,000 employees into AI-focused teams to fund infrastructure investment and capture productivity gains. Zuckerberg said benefits may become clearer within three to six months.

CTO Andrew Bosworth also said a review found no employee data from Meta’s paused mouse-tracking software was used in AI training. If resumed, the programme will be opt-in.

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Britain's Paramount-Warner review may be aimed at commitments, not a veto, reports Reuters

M&A

Jul 2, 2026

Britain’s possible intervention in Paramount Skydance’s $110bn Warner Bros Discovery takeover may be aimed less at blocking the deal than extracting commitments on UK media plurality, investment and production.

Culture minister Lisa Nandy has raised concerns over children’s programming, news and streaming. Advisers say a review could delay completion, strengthening government leverage because Paramount faces a $650m quarterly ticking fee after 30 September.

Potential concessions include preserving Channel 5’s independent news provision, maintaining UK children’s TV commitments and retaining or expanding Warner’s Leavesden studio operations. The companies have until 6 July to respond.

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Google loses fight against record €4.1 billion EU antitrust fine, reports Reuters

General

Jul 2, 2026

Google has lost its appeal against a €4.1 billion EU antitrust fine over Android, with Europe’s top court backing regulators.

The case centred on agreements requiring phone makers to pre-install Google Search, Chrome and Google Play, while restricting rival systems. Google said the ruling overlooked its investment in keeping Android open and free.

The defeat could strengthen European action against Big Tech and encourage damages claims. Google has already faced nearly €11 billion in EU antitrust fines and may face further scrutiny under the Digital Markets Act.

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OpenAI proposes handing Trump administration 5% stake, reports FT

General

Jul 2, 2026

Artificial Intelligence

OpenAI has reportedly proposed giving the US government a 5% stake, worth about $42.6 billion, to ease political pressure and share AI’s financial upside with the public.

Sam Altman discussed a broader model in which Washington would hold similar stakes in leading US AI developers through a sovereign wealth fund-style vehicle.

The idea comes amid growing scrutiny of AI security, Chinese competition and export controls. It follows previous Trump administration investments in strategic private companies.

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WPP Bolsters Enterprise Services in Bid to Be an AI One-Stop Shop, reports AdWeek

General

Jul 2, 2026

Artificial Intelligence

WPP’s Enterprise Solutions unit has launched a portfolio of AI-powered services, advancing CEO Cindy Rose’s Elevate28 turnaround plan.

The unit was unveiled in February as one of four pillars intended to position WPP strongly in AI transformation.

Its five services cover AI transformation consulting, agentic commerce, owned data intelligence, personalised customer relationships and intelligent content planning and development.

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Paramount Skydance Offers Concessions to Facilitate EU Approval of $81 Billion Warner Bros Deal, reports WSJ

M&A

Jul 1, 2026

Paramount Skydance has offered concessions to the European Commission to address competition concerns over its planned takeover of Warner Bros Discovery.

The EU merger watchdog confirmed commitments were submitted and set a new provisional deadline of 22 July to complete its review. Details of the remedies were not disclosed.

Paramount said the offer comprehensively addressed the Commission’s preliminary concerns and supported timely clearance. The $110bn deal, including debt, is also being reviewed under EU foreign subsidies rules and in the UK, where ministers may intervene on public-interest grounds.

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TikTok Eyes About 300 More Job Cuts at European Hub in Dublin, reports Bloomberg

General

Jul 1, 2026

TikTok is considering cutting about 300 jobs at its European hub in Dublin, following a similar round of layoffs last year.

The ByteDance-owned company may restructure its AI data service and operations team in Ireland.

It is also weighing plans to consolidate quality assurance activities into other regional hubs, according to an internal staff email reviewed by Bloomberg.

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Microsoft plans thousands of job cuts, impacting less than 2.5% of workforce, reports Insider

General

Jul 1, 2026

Microsoft is reportedly preparing further job cuts as it seeks to control costs while increasing AI investment.

The layoffs are expected to affect thousands of roles, including sales, consulting and Xbox, but should total less than 2.5% of its 220,000-strong workforce.

The move follows larger cuts last year and a voluntary retirement programme in the US, taken by about a third of eligible staff. Some affected employees may be offered new roles immediately.

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OpenAI looks beyond a single ad format with image, video and conversational ads in the works, reports Digiday

General

Jul 1, 2026

Artificial Intelligence

OpenAI is developing new ad formats, with job listings pointing to text, image, video, native, conversational and interactive ads across platforms.

The roles sit within its monetisation team and focus on ad infrastructure, delivery and mobile experiences, with privacy, safety, fairness and policy compliance built into the work.

Analysts say OpenAI faces a difficult balance between advertiser value and user trust, especially in an advice-based product. They argue it must test multiple formats rather than rely on its current simple ad unit.

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Meta Names Denise Moreno CMO as Alex Schultz Becomes First Chief Data Officer, reports AdWeek

General

Jul 1, 2026

Leadership Transitions

Meta has appointed Denise Moreno as chief marketing officer, replacing Alex Schultz, who becomes the company’s first chief data officer.

Moreno has spent 17 years at Meta and was most recently global senior vice-president of consumer marketing and growth.

Both executives will report to COO Javier Olivan. Moreno will also join Mark Zuckerberg’s leadership team, alongside Schultz, with both highlighting AI’s growing influence on their roles.

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Google Must Pay Nearly $2 Billion to Klarna in Antitrust Case, reports WSJ

General

Jul 1, 2026

A Swedish court ordered Google to pay Klarna $1.97 billion after its PriceRunner unit partly won an antitrust case over Google’s shopping search practices.

PriceRunner alleged Google favoured its own price-comparison service in search results. Klarna welcomed the ruling as support for a more competitive market, while Google said it disagreed and was reviewing legal options.

The decision is the latest European antitrust setback for Google’s comparison-shopping business, following a 2024 EU court ruling upholding a $2.67 billion fine. Several related lawsuits remain pending across Europe.

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UK regulator considers opening Apple, Google app stores to rival payments, reports Reuters

General

Jun 30, 2026

Britain’s Competition and Markets Authority has proposed allowing app developers to direct users to payment options outside Apple and Google app stores, aiming to cut fees and increase competition.

The regulator said any charges for such steering must be fair, evidence-based and lower than existing commissions, with savings passed to consumers or reinvested.

The CMA is also considering requiring Apple to open access to its contactless payment technology. Google says it has already changed Play Store terms, while Apple warns off-platform payments could weaken security and fraud protections.

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TikTok to settle with teen plaintiff before California social media trial, law firm says, reports Reuters

General

Jun 30, 2026

TikTok has agreed in principle to settle a lawsuit from a Florida teenager who alleged the platform harmed his mental health and contributed to addiction, depression, anxiety and sleep loss.

The case had originally named TikTok, YouTube, Instagram and Snapchat. YouTube settled in June, while Meta and Snapchat remain scheduled for trial on 27 July.

The settlement comes amid thousands of similar lawsuits in US state and federal courts accusing social media companies of designing addictive platforms for children. The companies deny wrongdoing and say they protect young users.

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Supreme Court to Hear Apple Appeal Over Contempt Ruling, reports Bloomberg

General

Jun 30, 2026

The US Supreme Court has agreed to hear Apple’s appeal against a contempt ruling in its antitrust dispute with Epic Games.

Lower courts had found that Apple wilfully defied a 2021 order related to developer fees and App Store payment practices.

The case continues a long-running legal battle between Apple and the Fortnite maker over the company’s control of its App Store.

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Meta loses bid to dismiss US states' claims that Facebook, Instagram addict children, reports Reuters

General

Jun 30, 2026

Advertising To Children

A federal judge rejected Meta’s attempt to dismiss a lawsuit from 29 US state attorneys general accusing it of designing Facebook and Instagram to addict children and concealing related harms.

The judge allowed claims over deception, unfair practices and children’s privacy law violations to proceed, and found Meta had failed to meet notice and parental consent requirements.

Meta denies the allegations, arguing social media addiction is not an established psychiatric condition. The judge said factual disputes remain over addictiveness and whether Meta partly targeted children, with some state claims due for trial in August.

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Irish regulator reconsidering TikTok data-transfer ban after court ruling, reports Reuters

General

Jun 30, 2026

Ireland’s Data Protection Commission will reconsider whether to sanction TikTok after the High Court upheld privacy breach findings but ordered the regulator to reassess its data-transfer suspension order.

The DPC fined TikTok €530 million last year and said EU-to-China data transfers should stop unless processing complied with EU rules. The court said the regulator had not clearly addressed some TikTok submissions.

TikTok says it has never received or provided European user data to Chinese authorities. Any new sanction process would restart and could be appealed.

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Omnicom to Win Adidas’ $512M Global Media Account, reports AdWeek

General

Jun 30, 2026

Omnicom Media Group is expected to win Adidas’ $512 million global media account, according to a source familiar with the matter.

WPP and Publicis reportedly pitched for the business, while WPP’s EssenceMediacom had previously handled the account after MediaCom won it in 2018.

The account will be led by OMG agency PHD, whose clients include Volkswagen, Google and 7-Eleven. The expected win follows PHD’s Cannes Lions Media Grand Prix for Uber Eats’ “Build Your Own Super Bowl” campaign.

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OpenX hunts new CEO after parting ways with Matt Sattel as chief executive, reports Digiday

General

Jun 30, 2026

Leadership Transitions

OpenX is searching for a new chief executive after parting ways with Matt Sattel, who became CEO in February following the death of longtime leader John Gentry.

Joshua Metzger has been appointed interim CEO. OpenX said it has achieved 14 consecutive quarters of year-on-year revenue growth and wants a “tested” leader to take the company forward.

Sources told Digiday the move may precede potential M&A discussions, as rival supply-side platforms also weigh strategic options. The reshuffle follows wider senior leadership changes across ad tech, including at The Trade Desk and Magnite.

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Pinterest taps Snap's Julie Henderson to lead communications, reports Axios

General

Jun 30, 2026

Leadership Transitions

Pinterest has hired Snap and Fox communications veteran Julie Henderson as vice-president and chief communications officer, starting 13 July.

She joins amid a senior leadership reshuffle under CEO Bill Ready, as Pinterest seeks growth in the AI era and faces pressure to expand its advertising and search businesses.

Henderson will oversee corporate, product, policy, financial, consumer, international and internal communications. Her experience includes guiding Snap through regulatory scrutiny and Fox through the sale of entertainment assets to Disney.

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YouTube Takes Most Of Japanese On-Demand Viewing, AMPD Analytics, reports Deadline

General

Jun 30, 2026

New AMPD Analytics research shows YouTube dominates Japan’s digital streaming market, accounting for more than 65% of video-on-demand hours. Japanese audiences watched 2.8 billion hours on the platform in May, or 38.5 hours per viewer.

News and baseball were leading genres, with ANNnewsCH, TBS News Dig and Nippon TV News among top news channels. PacificLeagueTV, Pivot and SPOTVNOW led sports viewing.

AMPD said Japanese YouTube habits resemble television, with long-form content making up around 70% of viewing and engagement peaking between 9pm and 10pm.

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Australia’s competition regulator takes Amazon to court over alleged unfair Prime subscription contract terms, reports CNBC

General

Jun 29, 2026

Australia’s competition regulator is suing Amazon Australia, alleging unfair Prime subscription terms allowed the company to add advertising to Prime Video.

The ACCC says more than one million annual Prime subscribers were forced to accept ads from July 2024 or pay an extra AU$2.99 a month for an ad-free option, with no refund right if they cancelled.

Amazon said it is reviewing the case and had cooperated with the investigation. The ACCC is seeking consumer redress, penalties, costs and other orders.

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NBCUniversal may enter video game business after Comcast split, sources say, reports Reuters

General

Jun 29, 2026

Gaming / Metaverse

NBCUniversal is exploring digital gaming and new entertainment franchises as future growth areas after its planned Comcast spinoff, while Comcast’s connectivity business could pursue AI and data centre-related investments.

Brian Roberts denied the split was a prelude to deals, but analysts and advisers said NBCUniversal assets, including its studio, theme parks, Peacock and content library, could attract buyers such as Netflix.

The tax-free structure requires NBCUniversal to operate independently for at least a year. Wall Street welcomed the split as ending a long-standing “pipes-and-content” conglomerate discount.

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Peacock launches Premium Plus streaming tier on YouTube, reports Reuters

General

Jun 29, 2026

NBCUniversal’s Peacock Premium Plus tier is now available through YouTube Primetime Channels, letting subscribers access Peacock content directly within YouTube.

The offering includes live sports, NBC and Bravo series, original programming and Universal films, with limited advertisements.

The move follows a wider NBCUniversal-Google agreement announced in late 2025. Viewers can still subscribe to Peacock directly through its website.

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Apple accuses India of copy-pasting rivals' claims in antitrust investigation, reports Reuters

General

Jun 29, 2026

Apple has urged India’s Competition Commission to quash antitrust findings that it abused its iOS app platform and forced developers to use its payment system. It denies wrongdoing, citing its small smartphone share in India.

The company accused investigators of copying rivals’ submissions and an EU ruling rather than conducting independent analysis. It warned that remedies could disrupt its App Store model and deter investment.

The watchdog says Apple has delayed the case, while a closed-door hearing is due on 21 July. Potential fines could run into millions of dollars.

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NBCUniversal to be split from Comcast in latest media shakeup, reports Reuters

M&A

Jun 29, 2026

Comcast will split into two listed companies, separating its broadband, wireless and business services arm from NBCUniversal, Sky, studios, Peacock and theme parks. Shares rose nearly 8%, despite a weak recent stock performance.

The move unwinds 15 years of content-and-distribution consolidation as streaming, cord-cutting and broadband competition pressure the business. Brian Roberts will remain involved, with Mike Cavanagh leading NBCUniversal and Michael Angelakis heading Comcast.

Analysts said NBCUniversal could become an M&A target, though Comcast rejected speculation, framing the split as a route to stronger organic growth.

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Amazon Prime Day Total Online Spending Surpasses Adobe Estimate, reports Bloomberg

General

Jun 27, 2026

US online spending reached $26.4 billion during Amazon’s four-day Prime Day sale, according to Adobe, slightly above its earlier $26.3 billion estimate.

The event ended on Friday and coincided with rival promotions from Walmart and Target.

Adobe said total spending rose 9.3% from last year’s July Prime Day, based on retail website visits.

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Australia toughens kids' social media ban, doubles potential penalties for tech firms, reports Reuters

General

Jun 27, 2026

Advertising To Children

Australia will double maximum penalties for tech firms that systematically fail to enforce its under-16 social media ban, raising fines to A$99 million. It will also give the eSafety Commissioner stronger powers to demand evidence from platforms.

The government says Meta, Google, Snap and TikTok platforms remain under investigation, despite more than five million underage accounts being deactivated or restricted. Prime Minister Anthony Albanese said big tech was not doing enough.

A BMJ study found 85% of Australians aged 12 to 15 were still using social media, often bypassing weak age checks.

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OpenAI poaches Uber India chief to lead its biggest market outside the US, reports TechCrunch

General

Jun 26, 2026

Leadership Transitions

OpenAI has appointed former Uber India and South Asia president Prabhjeet Singh as its first India managing director, underlining India’s role as its second-largest market after the US.

Singh will join in September, reporting to Asia Pacific managing director Kiran Mani, and will oversee consumer growth, enterprise adoption, partnerships, regulation and operations.

The hire follows OpenAI’s New Delhi office opening, planned Mumbai and Bengaluru offices, growing India hiring and partnerships across education, commerce, payments and data centres. India has become a key AI battleground, with Anthropic also expanding there.

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OpenAI Limits Access to New Models, Citing Government Security Concerns, reports WSJ

General

Jun 26, 2026

Artificial Intelligence

OpenAI will initially limit access to its new GPT-5.6 models to a small group of Trump administration-approved customers.

The company said the phased rollout follows government discussions around national security, cybersecurity and model oversight, after similar concerns led to restrictions on Anthropic’s latest models.

OpenAI hopes to make GPT-5.6 broadly available within weeks and warned that case-by-case government access approvals should not become the long-term default. It says the temporary approach supports wider availability while safeguards and new oversight processes are put in place.

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Omnicom Chief Defends Interpublic Deal as AI Rattles Ad Industry, reports Bloomberg

M&A

Jun 26, 2026

Agency Management

Omnicom CEO John Wren defended the company’s acquisition of Interpublic, saying the deal is already delivering stronger-than-expected results around seven months after closing.

Speaking at Cannes Lions, Wren said first-quarter performance exceeded expectations and momentum was continuing into the second quarter.

Omnicom has maintained a 98% client retention rate since the deal and won new business from American Express, Kroger, IBM, Merck, Unilever and Bayer, though Wren still needs to convince investors.

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Australia pledges tougher enforcement of social media ban for teens, reports Reuters

General

Jun 26, 2026

Advertising To Children

Australia’s prime minister has vowed to strengthen the country’s under-16 social media ban as evidence shows many teenagers are still using platforms.

The government is preparing legal action against major platforms, which could face fines if they systematically fail to enforce the ban. Reddit is separately challenging the law on free speech grounds.

Studies suggest age checks are easily bypassed, with many children self-declaring older ages or passing selfie checks. However, experts say social norms may be shifting, with parents more willing to police children’s social media use.

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TikTok, YouTube deactivate 4.7 million child accounts in Indonesia following government curbs, minister says, reports Reuters

General

Jun 26, 2026

Advertising To Children

TikTok and YouTube have deactivated about 4.7mn accounts belonging to under-16s in Indonesia as new social media restrictions take effect.

TikTok removed 4.1mn accounts and YouTube 600,000, according to Indonesia’s communications minister, who said the government wants other platforms to follow.

Indonesia’s March regulation requires high-risk platforms to deactivate accounts for children under 16, aiming to reduce cyberbullying and addiction. The move follows Australia’s ban and comes as other countries, including Britain, consider tougher child online safety rules.

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Zuckerberg Urges Meta to Explore Working With Polymarket and Kalshi, reports NYT

General

Jun 26, 2026

Meta is developing Arena, a prediction-market-style app using game-like points rather than real-money wagers, and Mark Zuckerberg has reportedly urged executives to explore partnerships with Polymarket and Kalshi.

Arena is aimed at 18- to 34-year-olds and could let users make predictions on sports, culture, politics, finance and entertainment. Meta hopes it could drive engagement across Facebook, Messenger, Reels and Stories.

The project is being tested internally and may never launch. It has sparked employee concerns about ethics and gambling-like behaviour, while prediction markets face growing legal and political scrutiny.

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McCann Global Chairman Daryl Lee to Depart, reports AdWeek

General

Jun 26, 2026

Leadership Transitions

McCann chairman Daryl Lee will leave next week, shortly after Omnicom’s acquisition of IPG and subsequent leadership reshuffle.

Lee spent nearly two decades within IPG’s McCann network, including roles as global CEO of McCann Worldgroup, McCann Erickson, Universal McCann and IPG Mediabrands. He became chairman in December, while former FCB global CEO Tyler Turnbull took over as McCann CEO.

His departure follows several senior exits across the enlarged Omnicom, including leaders from IPG Mediabrands, McCann, OMD, Flywheel and Omnicom Advertising Group, alongside 4,000 job cuts.

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Amazon expands media footprint with iHeart sales deal and new TV outcome tool, reports Digiday

General

Jun 26, 2026

Amazon is deepening its role in TV and audio advertising through an expanded iHeartMedia partnership and a new Outcome Optimizer measurement tool.

iHeartMedia will resell inventory across Twitch, Amazon Music, Fire TV, Alexa and Prime Video, while advertisers can use Amazon’s shopping, browsing and streaming data across iHeart’s audio, podcast and digital platforms.

Outcome Optimizer uses Amazon signals to tune programmatic guaranteed campaigns in FreeWheel for partners including Warner Bros. Discovery and A+E. The moves strengthen Amazon’s ambition to sit at the centre of premium media selling, measurement and outcomes.

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YouTube Content Creators Are Winning the AI Search Game, Jellyfish Data Finds , reports AdWeek

General

Jun 25, 2026

Artificial Intelligence

YouTube creator content appears in more than a quarter of AI assistant responses, rising to nearly half in high-intent sectors such as consumer electronics and financial services, according to Jellyfish research.

In CPG, including household cleaning prompts, more than one million unique YouTube videos are cited daily by AI assistants in the US.

Jellyfish analysed 27 million responses across seven AI assistants and found that independent, niche creators outperform brand-owned content and celebrity influencers in AI-generated answers.

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OpenAI Leans Toward Waiting Until Next Year for I.P.O., reports NYT

General

Jun 25, 2026

Investment Rounds

OpenAI is leaning toward delaying its IPO until next year, despite previously hiring advisers for a possible listing this autumn. Sam Altman is reportedly unwilling to target below a $1tn valuation.

Concerns include SpaceX’s post-IPO share decline, choppy markets and doubts about AI company valuations. Advisers have warned retail investor appetite may be limited, while OpenAI continues heavy spending on data centres, marketing and talent.

The company is seeking new revenue through ChatGPT ads, commerce partnerships and enterprise sales, while refocusing on Codex and cutting loss-making side quests such as Sora.

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The hunt for a post-LiveRamp successor is already underway, reports Digiday

General

Jun 25, 2026

Publicis’ planned acquisition of LiveRamp has sparked Cannes Lions debate over who can replace its role as an independent data connector. Vendors such as Hightouch, MadConnect, Cadent and ID5 are pitching alternatives, though neutrality is contested.

The real concern is structural conflict: CMOs may not want first-party data running through infrastructure owned by an agency holding company. LiveRamp’s strength was not just identity, but its marketplace, integrations and activation pipes.

The likely future is patchwork, cloud-based, interoperable stacks, with more M&A as companies race to control first-party data, identity and media activation infrastructure.

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Meta races to replace human moderation with AI, reports FT

General

Jun 25, 2026

Artificial Intelligence

Meta is accelerating plans to replace human content and ad moderation with generative AI, as it cuts costs while funding Mark Zuckerberg’s major AI investments.

The company says LLMs already handle about half of human review requests and have made fewer errors than human reviewers in early tests. Meta argues the shift is about improving enforcement, not savings.

Some staff warn the rollout is moving too fast, with risks of wrongful takedowns, weak oversight and contractor lay-offs. The move is sensitive given Meta’s scrutiny over scam ads, hacked accounts and platform safety.

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Alphabet Shares Fall After Report on Further AI Talent Departures, reports WSJ

General

Jun 25, 2026

Leadership Transitions

Alphabet shares fell further after reports that Gemini researchers Jonas Adler and Alexander Pritzel plan to leave Google for Anthropic.

The departures add to concern over an AI talent exodus, following last week’s exits of John Jumper to Anthropic and Noam Shazeer to OpenAI. Alphabet shares had already suffered their biggest one-day fall in over a year.

Google DeepMind chief Demis Hassabis said the company still has the largest and broadest research bench among AI labs, despite intense competition for top researchers.

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At Cannes, Omnicom Media and NBCU say they’re crafting dynamic contextual ads for content, reports Digiday

General

Jun 25, 2026

Omnicom Media and NBCUniversal are co-developing a dynamic contextual content solution to make CTV ads more relevant to viewers.

The beta product combines Acxiom audience and performance data with NBCUniversal show metadata, allowing Omnicom clients to align creative with specific programmes, episodes or moments. It is expected to be available in the US by the end of 2026.

The aim is to improve creative performance and business outcomes by matching ads to granular contextual signals. Omnicom says 76% of people connect with ads relevant to what they are watching.

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US online spending hits $8.3 billion as Amazon Prime Day kicks off, Adobe says, reports Reuters

General

Jun 24, 2026

US online spending on the first day of Amazon’s Prime Day rose 5.3% year on year to $8.3bn across retailers, Adobe Analytics said.

The four-day event began earlier than usual and is seen as a test of consumer spending strength as shoppers focus more on essentials.

Adobe said Tuesday was the biggest e-commerce day of 2026 so far, driven by electronics, appliances, tools, home improvement and everyday essentials. It maintained its $26.3bn forecast, with discounts expected between 10% and 24%.

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ByteDance Seeks $20 Billion in Its Largest-Ever Global Loan, reports Bloomberg

General

Jun 24, 2026

Investment Rounds

ByteDance is in early talks with banks to raise about $20bn in what would be its largest offshore loan.

The TikTok owner is seeking a new-money loan that could run for three years, with an option to extend to five.

The purpose of the borrowing is unclear, but the talks come as ByteDance increases investment in artificial intelligence. Details remain preliminary and could change.

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Walmart, in Biggest Deal in Two Years, Buys Advertising Tech Firm, reports WSJ

M&A

Jun 24, 2026

Walmart is reportedly paying $1.4bn to acquire French adtech firm Vibe.co, strengthening its push into connected TV advertising.

Vibe.co helps small and medium-sized advertisers run CTV campaigns, complementing Walmart’s 2024 purchase of TV maker Vizio. Walmart says the deal will help advertisers launch campaigns and measure business impact.

The acquisition includes $1.2bn in cash and about $180mn for Vibe executives tied partly to retention. Vibe’s leadership and staff will join Walmart’s advertising unit as it seeks to compete more closely with Amazon’s ad business.

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Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech, reports Digiday

General

Jun 24, 2026

Artificial Intelligence

Agencies at Cannes Lions are promoting AI agent tests and partnerships as they try to prove their value while clients explore bringing more marketing in-house.

WPP is testing a premium video buying agent, Dentsu has partnered with Newton Research on media-buying and analytics agents, and Butler/Till and Dept are building agentic tools for quality control, campaign setup and digital workflows.

Brands are also adopting agents directly. Hyundai used AI bidding agents with Chalice and OpenX to cut video CPMs by 67%, highlighting both the opportunity and competitive threat for agencies.

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Advertisers Say They Need More Data From Netflix, reports AdExchanger

General

Jun 24, 2026

Netflix is facing pressure from ad buyers for more data to justify spend, despite promoting improved targeting and measurement.

Buyers say Netflix provides limited or no IP address data, weakening geotargeting, cross-platform attribution and frequency management versus other streaming platforms. Netflix says it relies on deterministic member signals instead and is investing in first-party measurement, lift metrics and a conversion API.

The lack of transparency may push performance and local advertisers towards platforms with richer data, though Netflix’s scale and premium reach still appeal to larger brand advertisers.

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Omnicom Media and Paramount partner on dynamic fixed ad units in the streamer’s premieres, reports Digiday

General

Jun 24, 2026

Omnicom Media and Paramount are launching dynamic streaming fixed units that let advertisers tell sequential stories during Paramount+ premiere-week ad slots.

The format adapts creative by audience segment and viewing journey, reducing repetitive sponsor spots during binge-watching while preserving a brand-owned placement. It uses Omnicom’s Omni platform and Acxiom data for audience targeting.

Princess Cruises is the first Omnicom client to test the product, which goes live in the US in the third quarter and internationally next year. The partners say it improves relevance, personalisation and ad effectiveness.

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Havas research finds 84% of brands are viewed with indifference by consumers, reports The Media Leader

General

Jun 23, 2026

Havas’ Science of Desire study finds that 84% of brands are met with practical indifference, as consumers filter them out despite visibility and reach.

Based on 87,500 respondents and 2,400 brands across 10 markets, the research identifies three drivers of desirability: attraction, affinity and attachment. Desirable brands generate twice as much word of mouth and social mentions, stronger pricing power and better AI search visibility.

Havas plans to use the framework as a diagnostic and planning tool, helping brands avoid sameness and build distinctive, sustainable demand.

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Netflix Unveils New Horror Game to Jumpstart Interactive Offerings, reports Bloomberg

General

Jun 23, 2026

Gaming / Metaverse

Netflix will release its first original horror game, Unhinged, on 30 June as it tries to grow its interactive entertainment offering.

The first-person game uses a phone as a controller, letting players shine a flashlight and interact with objects on screen.

Set in an abandoned apartment during a hurricane, Unhinged takes just over 30 minutes to complete and features Zoe Kravitz, Troy Baker and Stranger Things actor Sadie Sink.

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U.S. Presses Meta to Agree to A.I. Reviews as Security Concerns Rise, reports NYT

General

Jun 23, 2026

Artificial Intelligence

The Trump administration is pressing Meta to submit its AI models for voluntary government review, as it increases oversight of frontier AI despite earlier favouring a lighter regulatory approach.

Meta is reportedly the only major US AI developer without such an agreement, while OpenAI, Anthropic, Google, xAI and Microsoft have agreed to share models with the Center for AI Standards and Innovation.

The reviews aim to assess national security risks before public release, but the process remains unclear. Recent tensions followed Anthropic being ordered to restrict access to a model over cybersecurity concerns.

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Google's YouTube settles case over social media harm to children, reports Reuters

General

Jun 23, 2026

YouTube has settled a lawsuit brought by a 15-year-old who claimed the platform harmed his mental health through addictive design.

The confidential settlement comes before a second California trial over social media’s alleged role in youth mental health harms. Instagram, Snapchat and TikTok remain set to face trial in July.

Thousands of similar lawsuits are pending against social media companies in state and federal courts. The platforms deny wrongdoing, while earlier cases have produced settlements and verdicts against Google, Meta and others.

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Brands Can Now Buy Albertsons Conversational Search Ads Through Criteo, reports AdWeek

General

Jun 23, 2026

Artificial Intelligence

Albertsons is adding advertising to its Google-powered conversational search tool, letting brands appear in product carousels within AI shopping results.

Advertisers will buy the placements through Criteo as Albertsons seeks to attract larger brand budgets.

The grocer, which operates more than 2,200 US stores and has 51.2mn loyalty members, says conversational AI search offers a highly personal and relevant way to connect customers with products.

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OpenAI Sees Fewer Users Dismissing ChatGPT Ads as It Scales, reports AdWeek

General

Jun 23, 2026

Artificial Intelligence

OpenAI says ads in ChatGPT are becoming more relevant to users since the advertising business launched in February.

The company has seen a 50% decline in the rate at which users close ad units, which it uses as a signal of relevance.

Chief revenue officer Denise Dresser said the format is focused on usefulness, benefiting both consumers and advertisers.

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As News Advertising Gets Safer, Brands Cash In, reports AdWeek

General

Jun 23, 2026

News Publishing

Advertisers are increasing investment in news, according to Cannes Lions panelists from General Motors, The Trade Desk, Time and Ad Fontes Media.

GM said its local news spend has risen by double digits over three years, helped by better technology and confidence in brand safety. The Trade Desk said it is building products that avoid extreme or polarised content.

Panelists argued news offers strong value, lower prices and incremental reach. GM said 11% of US consumers are unique to news, making it an effective way to find new audiences.

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EU to Escalate Meta Probe Into Addictive Design That Hooks Kids, reports Bloomberg

General

Jun 23, 2026

Responsible Media

The EU is preparing to escalate an investigation into Meta over claims Facebook and Instagram are addictive to children.

The European Commission is expected to issue preliminary findings accusing Meta of using exploitative design techniques to keep young users engaged.

No announcement date has been set, but the move would increase regulatory pressure on Meta as authorities scrutinise social platforms’ effects on minors.

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Ad Net Zero updates sustainable tool to track 95% of global media spend emissions, reports The Media Leader

General

Jun 23, 2026

Carbon Emissions

Ad Net Zero’s latest Global Media Sustainability Framework will let advertisers track emissions across 95% of global media spend.

The voluntary framework already covers digital, TV, out-of-home and print, with audio and cinema guidance to follow. It aims to standardise greenhouse gas reporting across markets and media channels.

Ad Net Zero also launched Every Brief Counts, a toolkit helping advertisers include science-backed sustainable behaviours in creative briefs. Only 4.3% of ads currently feature such behaviours, and the initiative aims to embed sustainability into creative and production processes.

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Universal Ads goes live in UK, providing TV with easy button, reports The Media Leader

General

Jun 23, 2026

Universal Ads has launched in the UK, letting SMEs buy streaming TV audiences from ITV, Sky and Channel 4 through one self-service platform.

Using Comcast Advertising technology, it offers programmatic buying with no minimum spend, credit-card payment, campaign creation, targeting, measurement and attribution. Inventory includes ITVX, Channel 4, Sky’s NOW and other Sky digital placements.

The broadcasters hope the platform will attract digital-native and direct-to-consumer brands that see TV as costly or complex, helping premium TV compete with Meta, Google and other global tech platforms.

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Meta Bets on AI Creative Tool and Creator Infrastructure to Justify its $145B Capex, reports AdWeek

General

Jun 23, 2026

Artificial Intelligence

Meta used Cannes Lions to announce new advertising tools spanning AI creative, creator marketing and shopping formats.

Its key launch is a generative creative tool that identifies a brand’s best-performing ad and produces new creative based on what is working.

Meta says the tool will learn a brand’s identity and tone from existing ads, helping marketers connect campaign performance with real-time creative optimisation.

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Amazon’s latest ad format offers a glimpse of advertising’s agentic future, reports Digiday

General

Jun 23, 2026

Artificial Intelligence

Amazon has announced Alexa+ Agentic Ads, a conversational ad format that lets users see an ad, ask questions and complete purchases without leaving the experience.

Beta partners include Papa Johns and The Orchard, while Amazon works to define metrics such as transaction completion and value. The move follows its integration of Rufus into Alexa+ for shopping.

Marketers see AI recommendations as the new digital shelf, but questions remain around organic visibility, paid “tax”, measurement beyond clicks and consumer adoption. The format is niche now, but signals where AI shopping ads are heading.

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OpenAI reveals more of its ChatGPT ads playbook, reports AdAge

General

Jun 22, 2026

Artificial Intelligence

OpenAI has outlined its ChatGPT advertising strategy, pitching ads as a way to fund broader AI access while keeping sponsored placements separate from organic answers.

The company says 20% of ChatGPT queries have direct commercial intent, with many more in the upper funnel. Its ad principles include answer independence, conversation privacy, user control and long-term trust.

OpenAI is working with agencies and ad tech partners, expanding self-serve tools, CPC bidding and international availability. It says ads have not harmed user behaviour, while creative tools such as Codex could help marketers build personalised campaigns faster.

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AppsFlyer raises $1B from Moloco, Google, Meta and Unity, reports Axios

General

Jun 22, 2026

Investment Rounds

AppsFlyer has raised more than $1bn in Series E funding at a $2.7bn post-money valuation, with Moloco, Google, Meta and Unity each taking minority stakes.

The ad platforms are backing AppsFlyer’s role in independent attribution and measurement as AI increasingly shapes ad buying and optimisation. The investments are non-exclusive and will not give partners preferential treatment.

AppsFlyer, founded in 2011, serves more than 15,000 brands across mobile, web and CTV measurement. It plans to use the funding to advance omnichannel measurement, build agentic workflows and move towards an IPO.

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NBCU Looks to Rock Brand Partnerships With New Unified Creative Offering, reports AdWeek

General

Jun 22, 2026

NBCUniversal has launched Rock Studios, a unified brand studio bringing together sponsorships, custom creative, talent and creators, and branded entertainment across its portfolio.

The offering aims to give brands easier access to NBCU’s IP, talent, data and technology while combining storytelling with measurable performance.

Rock Studios worked with more than 400 brand partners in 2025, generating over 9bn impressions. NBCU cited campaigns with Unilever and Citi as examples of how integrated experiences, talent partnerships and social content can drive engagement, memorability, sales and brand favourability.

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