WPP has opened a 34,000-square-foot production hub in London, the first in a planned global rollout designed to create high-quality, platform-ready advertising more quickly.
The facility combines rapid shooting, editing, AI-assisted production, modular studios and creator collaboration, supporting clients’ demand for personalised content across social media and AI-driven discovery.
The hub forms part of CEO Cindy Rose’s turnaround strategy, aimed at winning integrated briefs, expanding existing client relationships and focusing investment on WPP’s core growth businesses.