Amazon’s second annual upfront presentation showcased its growing media and advertising power, with major announcements, celebrity appearances, and entertainment previews. Highlights included a third season of Fallout, the 2026 Spider-Noir series starring Nicolas Cage, and new sports and reality content.
Amazon promoted its vast reach, with 220 million global Prime members and 300 million monthly ad-supported viewers. The company’s ad revenue rose 18% year-on-year to $13.9 billion.
Executives emphasised Amazon’s unique blend of ecommerce, content, and adtech, positioning it as the ideal all-in-one partner for advertisers through its integrated, data-driven full-funnel advertising strategy across Prime Video, Twitch, and other platforms.