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UK regulator provisionally approves Microsoft’s $75bn Activision deal, reports FT

M&A

Sep 22, 2023

Microsoft's $75bn bid to acquire Activision Blizzard has won provisional approval from the UK's Competition and Markets Authority (CMA). The approval comes after Microsoft amended the deal to address antitrust concerns, notably by agreeing to sell Activision's cloud streaming rights to Ubisoft.

The CMA stated that the revisions should allay its remaining concerns. Its consultation on the matter will continue until October 6, with a final decision expected by October 18.

The provisional nod is significant, as other regulatory bodies like the EU and the US had already cleared the deal, making the CMA's decision a key remaining hurdle.

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Microsoft heralds a new age of AI copilots across hardware, software and advertising, reports Digiday

General

Sep 22, 2023

Artificial Intelligence

Microsoft has introduced Microsoft Copilot, a unified AI assistant, at its recent New York event. Copilot aims to assist users across apps and platforms and is set to debut in the next Windows 11 update.

The event also showcased AI advancements in Bing Chat and Microsoft 365, including new ad formats to aid advertisers in guiding consumer choices.

Industry experts note that these AI features will enable Microsoft to create targeted user profiles for advertising, helping it to compete more effectively with tech giants like Google and Amazon.

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UK bolts US data bridge deal onto EU-US Data Privacy Framework, reports TechCrunch

General

Sep 21, 2023

The UK government has confirmed the "U.K.-U.S. data bridge," a data transfer extension built on an existing EU-U.S. deal. The move aims to ease digital commerce and assures data protection in line with UK GDPR, effective from 12 October.

The arrangement stems from Brexit, ironically relying on an EU framework in which the UK had no input.

The deal's longevity is questioned due to potential legal challenges facing the EU's data framework. If the EU deal collapses, the fate of the UK's extension would be uncertain.

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DuckDuckGo says market share constrained by rival Google's huge wallet, reports Reuters

General

Sep 21, 2023

DuckDuckGo's CEO Gabriel Weinberg testified in a U.S. antitrust trial that Google's large-scale contracts have stifled his search engine's market growth. Weinberg aimed to support claims that Google uses its financial strength to suppress smaller rivals.

Despite interest from companies, Weinberg said efforts to make DuckDuckGo the default search engine were thwarted by Google's contracts. He deemed entering Google's market—a firm spending $10 billion annually on default positions—a "quixotic exercise."

The trial forms part of a broader U.S. scrutiny into Google's alleged abuse of its dominant position in search to corner the lucrative advertising market.

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TikTok is testing a partnership with Google as it looks to beef up its search features, reports Insider

General

Sep 21, 2023

TikTok is testing a feature that allows users to search Google.com within its app. The move is not an advertising scheme but an integration effort, according to TikTok.

This partnership has the potential to drive significant traffic and ad revenue for both Google and TikTok, particularly among younger audiences. Financial details of the agreement are yet to be disclosed.

The trial comes as Google faces competition from platforms like TikTok in the search advertising market. For TikTok, the Google integration could enhance user retention and provide valuable data as it expands its e-commerce capabilities.

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Top GOP senator teams up with key Dem on light-touch AI bill, reports Politico

General

Sep 21, 2023

Artificial Intelligence

U.S. Senators John Thune and Amy Klobuchar are drafting a bill to require companies to assess the safety of artificial intelligence (AI) systems. The proposed legislation aims for a "light-touch" approach to AI governance, in contrast to what Senate Majority Leader Chuck Schumer is expected to endorse.

IBM's AI policy executive, Ryan Hagemann, has already expressed support for the bill, citing its balanced approach between leniency and regulation.

The legislation is seen as urgently needed by some senators, especially for governing AI in sectors like credit rating. Official introduction of the bill is expected soon.

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UN deadlocked over regulating AI, reports Axios

General

Sep 21, 2023

Artificial Intelligence

The UN General Assembly has shown little promise for global AI regulation, with Secretary-General António Guterres suggesting that the UN lacks the power to spearhead such efforts.

In the absence of UN leadership, the UK has invited China to an upcoming AI safety summit, marking a departure from forums like the G-7 and OECD, which traditionally exclude China.

Experts stress the need for universally "safe and transparent" AI systems. In lieu of UN action, it's likely that a mix of national governments, organisations, and academics will take the lead in AI governance.

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Apple's Steve Jobs Disciple and Google Defector to Get Spotlight at Search Trial, reports Bloomberg

General

Sep 21, 2023

Two high-ranking Apple executives, Eddy Cue and John Giannandrea, are set to testify in the US Department of Justice's antitrust trial against Google. The focus is on a search agreement between Google and Apple, which could potentially stifle competition.

The Justice Department highlights that Google pays Apple $4-7 billion annually to remain the default search engine on Apple devices. This deal aligns the interests of both tech giants, raising questions about market competition.

Eddy Cue's prior experience in antitrust cases adds another layer to the trial. His and Giannandrea's testimonies could be pivotal in determining Google's market influence.

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TikTok’s Strict Data Rules Are Keeping Researchers From Studying the App, reports Bloomberg

General

Sep 21, 2023

TikTok is offering its API to researchers but the strict terms of service are causing hesitancy in academia. Rules include advance research notice and pre-publication review by TikTok, stricter than similar platforms like YouTube and Facebook.

Despite these terms, TikTok claims a commitment to supporting independent research. The platform also requires frequent data refreshing and deletion after study, which may hamper ongoing research.

The uneasy relationship between researchers and social media isn't new, but TikTok's increasing influence makes scrutiny crucial. Researchers urge more flexible terms for meaningful studies, particularly given the platform's societal impact.

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Paramount To Help Brands Create Influencer Content Around Super Bowl And Other Sporting Events, reports AdAge

General

Sep 21, 2023

Influencer Marketing

Paramount is introducing CBS Sports Creator Studio to offer brands custom social advertising featuring athletes during events like the Super Bowl. The studio provides three options: influencer content for major events, behind-the-scenes content with CBS Sports talent, and sport-specific content with independent influencers.

The move follows Paramount's increased focus on social media, including its acquisition of influencer agency WhoSay in 2018. With significant social engagement figures, Paramount aims to capitalise on its large influencer network.

The initiative caters to various budget scales, aiming to expand Paramount's advertiser base from big brands to smaller businesses.

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Google Emails, Memos Hidden From Web as DOJ Caves to Pressure, reports Bloomberg

General

Sep 21, 2023

The US Department of Justice has removed public access to internal Google documents used in its ongoing antitrust lawsuit. The decision followed Google's objections, making it harder for the public to track the case.

Judge Amit Mehta, overseeing the trial, has not yet decided whether to make these exhibits publicly available again. Google had expressed concerns about revealing employees' personal information.

This move marks a departure from the transparency seen in past tech antitrust cases, such as Microsoft's in the 1990s. Neither party has clarified when or if the documents will be re-released.

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Biden’s campaign set to counterpunch on misinformation, reports Politico

General

Sep 20, 2023

Joe Biden's 2024 campaign is ramping up efforts to tackle social media misinformation. Led by former White House digital strategist Rob Flaherty, the campaign is recruiting staff and volunteers to monitor false claims and push back with accurate information.

The initiative comes amid concerns that social media platforms are less willing to police political content. The campaign will focus on misinformation about Biden's past, voter suppression efforts, and the Covid-19 vaccine push.

The move highlights the changing strategy for political campaigns in an evolving digital landscape, with less reliance on social media platforms to regulate content.

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ID5 Collaborates with Microsoft Advertising to Empower Publishers to Embrace the Cookieless Era

General

Sep 20, 2023

User Identifiers

ID5 and Microsoft Advertising have partnered to distribute the ID5 ID via Microsoft Monetise, enhancing publishers' ability to monetise audiences in a cookieless environment. The collaboration aims to support publishers in delivering personalised ads without compromising on user privacy, especially as third-party cookies phase out.

ID5’s Universal ID is designed in compliance with GDPR, safeguarding both user data and publishers' data through encryption mechanisms. This enables publishers using Microsoft Monetise to make their cookieless inventory more attractive to potential buyers.

The partnership signifies a strategic move to innovate within the digital advertising landscape, helping publishers adapt to the cookieless future while respecting user privacy.

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Google rolls out automatically created assets to all advertisers, reports Search Engine Land

General

Sep 20, 2023

Artificial Intelligence

Google has extended its Automatically Created Assets (ACA) feature to include seven new languages, after initially being available only in English. The feature enhances search ads by auto-generating custom headlines and descriptions.

Advertisers can enable ACAs via their campaign settings or through the Recommendations page. However, using ACAs means relinquishing some control to Google's AI, which could be problematic for regulated industries.

According to Google, the next development will incorporate generative AI into ACAs for English-language assets in the US and UK, aiming to better tailor ads to user queries.

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Microsoft Advertising launches new video ad product, reports Search Engine Land

General

Sep 20, 2023

Microsoft Advertising has launched Video and Connected TV (CTV) ads, a feature for creating video campaigns directly on its platform. The service uses machine learning and first-party data to target specific audiences.

The new offering simplifies the advertising process by removing set-up fees and long onboarding. Advertisers can quickly upload video assets and set their target demographics.

Ads will be displayed across multiple platforms like Microsoft Start, MSN, and CNN. The service is initially available in the U.S., with plans for a broader rollout.

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Amazon Executives Accused by FTC of Helping Deceive Prime Users, reports Bloomberg

General

Sep 20, 2023

The U.S. Federal Trade Commission (FTC) has added three Amazon executives as defendants in a lawsuit, accusing the company of deliberately making it difficult for customers to cancel Prime subscriptions. Neil Lindsay, Russell Grandinetti, and Jamil Ghani are said to have ignored internal concerns about the complexity of the cancellation process.

Internal Amazon memos cited by the FTC reportedly indicate concerns about the user-unfriendliness of Prime's subscription model. One memo suggested that making cancellations easier could negatively impact the company's business.

Amazon defended the executives, stating that it has always provided a clear and simple process for customers to manage their Prime memberships.

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Amazon Alexa is evolving into a chatbot for your home, reports Engadget

General

Sep 20, 2023

Artificial Intelligence

Amazon announced an upgrade to Alexa, its digital assistant, at the company's 2023 Devices event. The new model will utilise a purpose-built large language model optimised for voice, and will be available on nearly all new Echo devices starting in 2024.

The upgrade aims to improve conversational abilities and real-world interactions. It will also offer personalised experiences and enhanced trust features, recognising users through Visual ID and adapting its tone based on the conversation's context.

This Alexa upgrade comes amid criticism towards Amazon for AI-generated content that infringes on copyrighted works. Existing Echo owners will receive a free preview of the new features.

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Google To Let Advertisers Converse With AI-undefinedd Ad Platform, reports MediaPost

General

Sep 20, 2023

Artificial Intelligence

Google is testing a new "conversational experience" for advertisers, aiming to simplify ad campaign creation. The pilot has received positive feedback for time-saving and inspiring new campaign ideas. The feature will soon enter beta testing in the U.S. and the U.K.

Other firms like Merkle have developed similar text-based conversational platforms that integrate varied data types to inform advertising strategies.

Alongside this, Google has launched an opt-in feature that uses AI to automatically create assets for Search Ads. This allows for customised, context-based headlines and descriptions, enhancing campaign performance with minimal effort.

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Amazon Scraps Planned Merchant Fee With Antitrust Suit Looming, reports Bloomberg

General

Sep 20, 2023

Amazon.com Inc. has rescinded a forthcoming 2% fee for merchants bypassing its shipping services, amidst intensifying antitrust investigations. Initially set for October, this move to abandon the charge underlines the scrutiny the e-commerce titan faces, especially with a looming antitrust lawsuit centring on its logistic pressures on sellers.

Amazon controls nearly 38% of all US online transactions. However, escalating fees for merchants have raised concerns; these costs now constitute approximately half of every sale's expense.

The Federal Trade Commission's expected antitrust suit against Amazon will reportedly spotlight the company's alleged coercion of sellers into its logistical services, based on claims since 2019.

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Comscore, VideoAmp, iSpot Get Early Nod From TV-Network Consortium Aiming to Devise Nielsen Rival, reports Variety

General

Sep 20, 2023

The U.S. Joint Industry Committee (JIC), backed by giants like Fox and NBCUniversal, has conditionally certified audience-measuring tools from start-ups Comscore, VideoAmp, and iSpot, challenging Nielsen's traditional dominance. Full JIC certification is expected by early 2024.

JIC's endorsement follows TV networks' concerns over Nielsen's slow tech adaptation. Tensions peaked in 2022 when Nielsen temporarily lost its accreditation, although it later introduced the NielsenOne technology.

By spring 2024, networks aim to standardise measurement metrics, offering detailed streaming viewership data. The consortium will also collaborate with third-party auditors to ensure data accuracy.

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Taboola And Gannett Extend Content Partnership For Five Years, reports MediaPost

General

Sep 20, 2023

Taboola and Gannett have extended their decade-long partnership by another five years. Since 2013, Gannett has integrated Taboola's personalisation tools like Taboola Feed and Taboola Newsroom, benefiting from insights into nearly 600 million daily users.

The renewed agreement sees Gannett exploring newer Taboola services, including AI-driven "Homepage For You" and potentially "Taboola Turnkey", enhancing content for Gannett's review platform, Reviewed.

Kate Gutman of Gannett appreciates Taboola's role in elevating user engagement, while Taboola's CEO, Adam Singolda, emphasises Gannett's holistic growth approach.

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TikTok Implements Self-Attributing Networks to Improve Ad Performance Tracking, reports, SocialMediaToday

General

Sep 19, 2023

TikTok is updating its ad measurement tools to better capture campaign performance. It aims to overcome the limitations of last-click attribution by rolling out new Attribution Analytics within its Ads Manager for longer-term tracking.

The platform is also introducing "self-attributing networks (SAN)" for ad partners. SANs cross-reference user IDs with conversion data, aiming to provide a more secure way to link ad engagement back to TikTok.

The move is part of a broader transition to self-attribution throughout 2023, offering advertisers more accurate data without affecting those using TikTok ads directly.

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Microsoft projects two new areas of growth for gaming, leaked document says: Mobile and ads, reports CNBC

General

Sep 19, 2023

Gaming / Metaverse

Leaked documents from Microsoft indicate the company sees the future of its gaming revenue in advertising and mobile purchases. The disclosure emerged due to Microsoft's legal fight with the Federal Trade Commission over its pending acquisition of Activision Blizzard.

According to the internal presentation, Microsoft projects its gaming revenue to double to $36 billion by 2030. Advertising revenue alone is expected to rise from $100 million to $1.4 billion during this period.

The leak comes as Microsoft aims to finalize the Activision deal by October 18, pending approval from the UK's Competition and Markets Authority.

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Meta is expanding its verification program to businesses, reports TechCrunch

General

Sep 19, 2023

Meta is introducing its "Meta Verified" service to businesses on Facebook and Instagram, with future plans for WhatsApp. For $21.99/month (or $34.99 for both platforms), businesses can enjoy benefits like badges and improved search visibility.

Verified businesses will appear prominently in search results and feature in a "Recommended Meta Verified Businesses" feed carousel. Eligibility hinges on certain criteria, which Meta will detail later.

This service offers a competitively priced verification option in comparison to rivals. However, there's been criticism over Meta's support for individual subscribers of its verification system.

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Google Says Digital Ad Budgets Are Shifting to Amazon, reports Bloomberg

General

Sep 19, 2023

Jerry Dischler, Google's VP for advertising products, expressed concerns over Google's waning dominance in the digital advertising domain, citing stiff competition from Amazon and TikTok. While historically a market leader alongside Meta, evolving digital trends and Apple's privacy changes have empowered rivals like Amazon.

Google manages roughly 5 million advertisers, half of Meta's count. Notably, Amazon has overtaken Google in retail advertising, with better insights into ad effectiveness driving this change.

Google frequently adjusts its ad auctions, sometimes impacting costs. Previously in court, communications underscored the push for revenue targets. Despite such pressures, Dischler reiterated Google's dedication to delivering unbiased search results, differentiating between paid and organic search operations.

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Britain Passes Sweeping New Online Safety Law, reports NYT

General

Sep 19, 2023

Britain's new Online Safety Bill, developed over five years, imposes stringent regulations on online content, targeting hate speech, child safety, and other illegal materials. It demands platforms proactively identify and address harmful content.

This legislation surpasses international norms and complements Europe's shift from tech self-regulation, evident in the EU's Digital Services Act. The UK government asserts it's a pivotal step in enhancing online safety, especially for children.

While lauded for its protective potential, the bill has faced criticism from tech firms and free speech advocates. Ofcom will oversee enforcement, with non-compliant firms facing hefty fines and executives at risk of criminal charges.

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Nestle Consolidates European Media With WPP, reports AdAge

General

Sep 19, 2023

Nestlé is centralising its European media account under WPP’s bespoke agency offering, OpenMind, after a pitch initiated earlier in the year.

Nestlé's decision aims to streamline its marketing communication in Europe to better capture consumer attention and drive relevance in line with evolving consumer expectations around personalisation, sustainability, and health.

The Swiss-based company, which sourced around 24% of its 2022 sales from Europe, encompasses brands like Kit Kat, Nespresso, and Nescafé. While the specifics of the pitch remain undisclosed, the move sees WPP coordinating all media planning, buying, and campaign activations for Nestlé in Europe, improving their marketing's efficiency and effectiveness.

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US Political Ad Spending Expected To Hit Record $12 Billion In 2024, reports AdAge

General

Sep 19, 2023

The 2024 U.S. elections are set to see a record political advertising spend of $12 billion, according to Stagwell's Assembly. This includes $3 billion for the presidential race and $9 billion for down-ballot contests, equalling the total spend of 2020.

The focus will intensify on fewer competitive statewide races, with potential record-breaking Senate campaigns. Uniquely, down-ballot races such as gubernatorial and attorney general contests are gaining more attention.

Brands will confront increased pressure to address political issues. As consumers become synonymous with voters, commercial advertisers must adeptly manoeuvre through the surge of political content.

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Havas Wins Shell Media Account Following Review and Climate Protests, reports AdWeek

General

Sep 19, 2023

Havas Media is set to become Shell's new global B2C strategic media buying agency from January 2024, succeeding WPP’s GroupM. This follows a three-month review and climate activist protests against agencies pitching for Shell.

The appointment highlights the ad industry's tension: while promoting sustainability, they engage with major polluters. Havas's B Corporation status, a mark of ethical business practices, contrasts with its new association with Shell.

Clean Creatives' report, which outlines the ties between PR/ad agencies and oil firms, suggests Shell's inconsistent commitment to its 2050 net-zero target. This Shell-Havas partnership could affect Havas's environmental reputation.

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TikTok debuts new tools and technology to label AI content, reports TechCrunch

General

Sep 19, 2023

Artificial Intelligence

TikTok is launching a tool for creators to label AI-generated content, enhancing transparency and compliance with its synthetic media policy. The feature comes as AI use in content creation has led to concerns about misleading or confusing viewers.

The tool will identify videos as "AI-generated" and won't penalise creators for not labelling content outside existing policies. TikTok is also developing automatic AI-content detection.

This initiative aligns with similar efforts by OpenAI and Google. TikTok plans to rename its AI-based effects and will introduce educational resources to help users understand AI-generated content.

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UK minister rejects Microsoft criticism of decision to block Activision deal, reports Reuters

M&A

Sep 19, 2023

British Business Minister Kemi Badenoch has defended the Competition and Market Authority's (CMA) initial decision to block Microsoft's acquisition of Activision Blizzard. Badenoch refuted Microsoft President Brad Smith's criticism that the move was detrimental for Britain.

Activision Blizzard, the maker of "Call of Duty," has offered to sell its streaming rights to gain CMA's approval for the $69 billion sale. Badenoch emphasised that the deal has also faced appeal in the US, the main market for both companies.

Badenoch told lawmakers that the UK must make decisions that are right for its market, dismissing the notion that the CMA was acting out of line.

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Google launches last-ditch effort to overturn $2.6 bln EU antitrust fine, reports Reuters

General

Sep 19, 2023

Google has appealed to the Court of Justice of the European Union (CJEU) to overturn a €2.42 billion antitrust fine. The tech giant argues that the European Commission failed to prove its practices in the shopping service sector were anti-competitive.

EU Commission lawyer Fernando Castillo de la Torre countered, saying Google abused its market dominance by unfairly favouring its own price comparison shopping service.

CJEU advocate general Juliane Kokott will issue a non-binding opinion on 11 January, with a final ruling expected in the following months. This case is part of a larger context of ongoing EU antitrust scrutiny on Google.

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The 4A’s Will Help Agencies Measure Carbon Footprint Via New Partnership, reports AdAge

General

Sep 19, 2023

Carbon Emissions

The 4A's is partnering with 51 to Carbon Zero to offer agencies cloud-based tools to measure and reduce carbon emissions. The tools comply with the Greenhouse Gas Protocol for standardised measurement.

Amid looming U.S. and EU climate regulations, Alison Pepper of the 4A’s advises agencies to prepare for mandatory emissions disclosures that may affect their clients.

The collaboration aims to standardise carbon emissions measurement in the advertising industry, supplementing efforts by groups like Ad Net Zero and the Global Alliance for Responsible Media.

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Yahoo Only Big Supply Source Free Of Made-For-Advertising Inventory, According To Audit, reports AdAge

General

Sep 19, 2023

Yahoo Backstage, a new supply source platform, has been declared free of "made for advertising" (MFA) inventory by Jounce Media. This comes amid industry concerns over low-quality MFA sites.

The audit bolsters Yahoo Backstage's credibility as a reliable ad inventory source. It adds to growing efforts from companies like WPP's GroupM to distance themselves from MFA sites.

The next step for Yahoo Backstage is to substantiate its value with performance data, according to Adam Roodman, SVP of Product Strategy.

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Scope3 Is Sharing General Access To Its Carbon Emissions Data, reports AdExchanger

General

Sep 19, 2023

Carbon Emissions

Scope3, a sustainability startup, has made its carbon emissions data public to spotlight the environmental cost of digital advertising. The platform assesses the carbon footprint of nearly a million digital platforms, helping publishers and media buyers identify high-emission practices.

The data varies across countries, influencing global supply chain decisions. For instance, MSN shows different emission patterns in the US, UK, and Australia.

UK media firm Future PLC reduced its carbon emissions by 75% per 1,000 impressions using Scope3's platform, indicating the industry's potential for greener operations.

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With Cookies Going Kaput, Axel Springer Embraces Contextual Video, reports AdExchanger

General

Sep 18, 2023

Contextual Advertising

Axel Springer has partnered with Connatix to improve video ad inventory on its WELT and BILD brands. Connatix will integrate its ad units into existing video sliders for pre-roll and mid-roll placements.

The move aims to optimise Axel Springer's video ad revenue, particularly as third-party cookies are phased out. Connatix offers cookieless targeting and is integrated with platforms like The Trade Desk and Google's DV360.

Axel Springer sees contextual video as a sustainable, long-term business model. Connatix's platform transparency is expected to address buyer concerns about brand safety in news content.

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Court blocks California’s online child safety law, reports The Verge

General

Sep 18, 2023

Advertising To Children

A US federal judge has blocked California's Age-Appropriate Design Code Act (CAADCA), siding with tech group NetChoice. The law, meant to enhance data protection for minors, was deemed likely to violate the First Amendment.

Judge Beth Freeman took issue with the act's age-estimation requirements, saying they could involve invasive tech like face scans. She also noted that applying minor-specific data standards to all users could limit legal speech.

The ruling joins other halted state-level internet laws, some of which may ultimately reach the Supreme Court.

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US argues Google wants too much information kept secret in antitrust trial, reports Reuters

General

Sep 18, 2023

The U.S. Justice Department is challenging Google's request to hold private court discussions on online advertising pricing in an ongoing antitrust trial. The government claims these details are crucial to its case against Google's alleged search dominance.

Google argues for closed sessions, saying business and pricing strategies are sensitive information. The Justice Department counters that transparency serves the public interest.

The outcome of this antitrust case could have broad implications, potentially changing online advertising and search landscapes. Penalties for Google could range from changes in business practices to asset sales.

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Virginia and other US states back Montana in TikTok ban, reports Reuters

General

Sep 18, 2023

Eighteen US state attorneys general have backed Montana's move to ban TikTok, urging a judge to dismiss the app's legal challenges. Led by Virginia, the states claim TikTok engages in deceptive practices, sharing sensitive data that could be accessed by the Chinese Communist Party, and harming Montana's children.

TikTok has counter-argued that the ban violates First Amendment rights and denies sharing data with the Chinese government. A hearing for a preliminary injunction against the ban is scheduled for October 12.

Lawmakers have previously accused TikTok of distributing harmful content, and the app faces potential fines of $10,000 per violation in Montana.

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Google Tweaks Ad Auctions to Hit Revenue Targets, Executive Says, reports Bloomberg

General

Sep 18, 2023

Google's Jerry Dischler testified that the firm alters its ad auctions to meet revenue targets, often raising prices without notifying advertisers.

Search ads make up over 60% of Google's revenue, which exceeded $100 billion in 2020. Dischler acknowledged that these tweaks could increase ad prices up to 10% for some queries.

He believes that although a 15% price hike could push advertisers towards rivals like Meta and TikTok, Google's revenue would still grow. A strategy that swaps the ad slots of winners and runners-up already boosted earnings.

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With Its New Private Equity Investment, Brainlabs Wants to Keep Aggressively Expanding, reports AdWeek

General

Sep 18, 2023

Private equity firm Falfurrias Capital Partners has invested in Brainlabs, pushing its valuation to around $320 million. The agency aims for global expansion, focusing on Europe, Asia Pacific, and Latin America.

With a growth rate of 800% since its first investment, Brainlabs specialises in data-driven media and technology solutions. The firm recently acquired several companies to extend its service capabilities.

Brainlabs plans to challenge established holding companies by expanding globally and attracting enterprise-level clients. It aims to leverage both organic growth and an aggressive acquisition strategy.

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UK focuses on transparency and access with new AI principles, reports Reuters

General

Sep 18, 2023

Artificial Intelligence

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Verizon executive testifies Google search always pre-installed on mobile phones, reports Reuters

General

Sep 18, 2023

The U.S. Justice Department questioned Verizon for pre-installing Google's Chrome and search engine on its mobile devices. This is part of a larger antitrust case aimed at examining whether Google's $10 billion payments to carriers create an unfair market advantage in online search.

Testimonies revealed Google pressured Android device makers to make its search engine and apps the default. Behavioural experts also indicated that users tend to stick with default apps, giving Google a potential advantage in search queries and subsequent advertising revenue.

If found guilty, Google could face enforced changes to its business practices or asset sales.

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Martin Sorrell’s S4 Capital plummets after warning of falling revenues, reports FT

General

Sep 18, 2023

S4 Capital's shares plunged 28% due to a revenue and profit warning for 2023. The ad group cited challenging global economic conditions and client caution as key factors.

Analysts at Jefferies downgraded their forecasts, adding to existing market scepticism about S4's long-term profitability. Founder Sir Martin Sorrell predicts ongoing weak market conditions, influenced by geopolitical issues.

Despite cutting nearly 500 jobs and pursuing aggressive acquisitions, the company reported a £23.2 million pre-tax loss for H1 2023, further straining its market position.

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Magna Raises Full-Year Ad Forecast Amid Better Economic Outlook, reports WSJ

General

Sep 18, 2023

Magna has updated its 2023 U.S. ad spending forecast to 5.2%, or $337 billion, up from a June estimate of 4.2%. The revision counters earlier industry concerns about a recession.

Key sectors like travel and retail bolstered the positive outlook, with spending on digital media expected to rise 9.6%. In contrast, traditional media spending is predicted to decline by 3.6%.

Magna also foresees a continued slump for traditional TV, expecting ad sales to fall in 2024. The shift towards digital targeting is eroding the broad reach once held by traditional media.

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UK broadcasters develop free digital TV service to take on streaming, reports FT

General

Sep 18, 2023

UK public broadcasters BBC, ITV, and Channel 4 are launching 'Freely,' a digital service for live TV over broadband. This move aims to directly compete with major streaming platforms and will be integrated into next-gen smart TVs.

Currently, viewers rely on individual broadcaster apps for live TV over broadband. Freely intends to offer a unified platform, supported by a new three-year funding deal, to provide both live and on-demand content.

The initiative aligns with upcoming government proposals to keep public service channels prominent on digital TVs, amidst the growing shift to streaming services.

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TikTok Plans Steep Holiday Discounts, Bringing Amazon Price War, reports Bloomberg

General

Sep 16, 2023

TikTok plans to launch a month-long discount campaign starting late October to entice shoppers to its new online marketplace. The social media giant aims to rival Amazon and Walmart with discounts as high as 50% for its Black Friday programme.

The move targets the busy holiday period, when U.S. consumers are expected to spend up to $284 billion. TikTok recently introduced its 'Shop' tab in the U.S., aiming for $20 billion in global sales this year.

The steep, TikTok-subsidised discounts aim to familiarise U.S. shoppers with making purchases directly through the app, potentially affecting sales on competing platforms.

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FTC Recommends Format Changes, New Icons For Children's Advertising, reports MediaPost

General

Sep 15, 2023

Advertising To Children

The US Federal Trade Commission (FTC) advises that ads targeting children should be clearly separated from other content. The agency recommends using short bumpers or specific formatting techniques to make the ads distinct.

Additionally, the FTC suggests that these ads should have "just-in-time disclosures" in both written and verbal form to help kids identify them as ads.

Advocacy groups like Fairplay have praised the report, emphasising that influencers and brands must not disguise children's ads as entertainment or education.

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EU fines TikTok €345mn for breaching children’s data rules, reports FT

General

Sep 15, 2023

Advertising To Children

TikTok has been fined €345 million by the EU for not properly safeguarding the data of young users. Ireland's Data Protection Commission found that profiles of 13-17-year-olds were set to public by default, violating EU regulations.

The fine adds to a series of penalties against social media companies for lax data protection. TikTok claims many of the criticised features were amended before the investigation started.

TikTok has three months to comply with the ruling. The company disputes the fine but has not yet decided whether to appeal.

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US judge will not order Justice Dept. official to exit Google advertising case, reports Reuters

General

Sep 15, 2023

A U.S. Judge declined Google's request to recuse an antitrust official from a lawsuit over its advertising practices. The judge advised the Justice Department to consider the role of Jonathan Kanter, who has previously worked with Google critics.

The multi-state lawsuit accuses Google of abusing its market dominance in digital advertising to secure higher profits. The case focuses on a lack of transparency in how ad revenue is distributed between Google and publishers.

Separately, Google faces another antitrust lawsuit in Washington, D.C., related to its search engine dominance. Google denies wrongdoing in both lawsuits.

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Disney Talks on ABC Sale Heat Up as Byron Allen Makes Offer, reports Bloomberg

M&A

Sep 15, 2023

Byron Allen has made a preliminary $10 billion offer to buy ABC TV and other channels from Walt Disney Co. The offer is based on assumed earnings of $1.25 billion and could be adjusted.

To finance the deal, Allen is eyeing partnerships with banks and private equity firms. He might also sell his unaffiliated local TV stations to avoid conflicts with other networks.

Disney has yet to confirm any sale, and Allen's media company already carries significant debt.to sell.

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Walmart Brings Storytelling To Search Through Sponsored Videos, reports MediaPost

General

Sep 15, 2023

Walmart Connect has introduced Sponsored Videos for search, aimed at enhancing storytelling for brands. The feature allows brands to use video ads in search results, melding upper-funnel campaign strategies with performance ad formats like Sponsored Search.

Data shows that 51% of Walmart customers discover new products through search results monthly, and 53% are willing to switch brands for better value. Sponsored Videos aim to tap into these customer behaviours to increase brand awareness and market share.

The offering includes tailored metrics such as view-through rate and viewable click-through rate, allowing advertisers to measure impact directly.

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WhatsApp denies report that the platform is exploring ads, reports Reuters

General

Sep 15, 2023

WhatsApp's top executive, Will Cathcart, refuted a Financial Times report suggesting the platform was exploring ads to increase revenue. Cathcart stated, "We aren't doing this," on social media platform X, previously known as Twitter.

WhatsApp issued a statement saying they have no plans to introduce ads or subscriptions, contradicting the FT's sources. Inside the company, many are reportedly against such a move.

Meta, WhatsApp's parent company, has been exploring ways to monetise the messaging service, with CEO Mark Zuckerberg highlighting business messaging as a potential growth area.

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Israeli Cyber Firms Have Developed an Insane New Spyware Tool. No Defense Exists, reports Haaretz

General

Sep 14, 2023

An investigation by Haaretz has uncovered that Israeli cyber companies, such as Insanet, are exploiting online advertising systems to spy on civilians by bypassing security measures of tech giants like Apple and Google. Despite initial approval, Insanet's global sales permit was later curtailed due to potential security risks and international legal concerns.

The firms operate in a grey area, offering intelligence tools but posing risks of mass surveillance and misuse. Regulatory boundaries are unclear, prompting calls for stronger oversight.

Stricter regulations have led some Israeli cyber companies to shut down or move, causing Israel to reconsider its regulatory approach to maintain control over the industry.

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Amazon updates visual search, AR search and more in challenge to Google, reports TechCrunch

General

Sep 14, 2023

Amazon has upgraded its search features, including a multimodal search that allows text and image queries, directly rivalling Google and Pinterest.

Augmented reality features have been expanded to include tabletop items, and a new 'Find-on-Amazon' tool allows product searches using images from any source.

These enhancements aim to shift consumer behaviour towards Amazon's platform, potentially impacting Google's ad revenue as Amazon gains a larger share of the digital ad market.

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Google’s Search Defaults Prey on Power of Habit, Expert Says in Antitrust Trial, reports Bloomberg

General

Sep 14, 2023

Behavioural economist Antonio Rangel testified in the US antitrust case against Google, asserting that default settings heavily influence user choices. He said preselecting Google as the default search engine discourages users from exploring alternatives.

The trial questions if Google illegally maintains its online search monopoly by paying to be the default option on devices. Google argues its market dominance is due to quality, not lack of competition.

The case could result in the most significant corporate breakup since AT&T in 1984. Rangel indicated that Google's own Behavioural Economics Team has studied how defaults can generate revenue.

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Supreme Court Pauses Curbs on Biden Social Media Contacts, reports Bloomberg

General

Sep 14, 2023

US Supreme Court Justice Samuel Alito has temporarily halted a ruling restricting the Biden administration's communication with social media companies. The pause comes after an urgent request from the Justice Department and will last until 22 September, subject to extension.

Republican-led states claimed that the government infringed on free-speech rights by asking tech firms to remove posts about Covid-19 and politics. A previous ruling by the 5th US Circuit Court of Appeals supported this view.

The Justice Department argues that the appeals court's decision imposes an excessively broad ban, stressing that government communications with these firms should be seen as "persuasion" rather than "coercion."

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Google reaches $93M settlement with California Attorney General Bonta over location privacy practices, reports CBS

General

Sep 14, 2023

Google has settled with the California Attorney General for $93 million over alleged violations of state consumer protection laws concerning location privacy. The case claimed Google collected and used location data without proper consent.

Attorney General Rob Bonta accused Google of misleading users about location tracking and the ability to opt out of location-based ads. He said Google promised not to track users who turned off certain settings but did so anyway.

The settlement requires Google to enhance user information and transparency about location settings. The tech giant stated the case was based on "outdated product policies." The settlement awaits court approval.

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New Study Shows Which Streaming Service Cancels TV Series at the Highest Rate, reports Variety

General

Sep 14, 2023

The perception that streaming services frequently cancel shows is challenged by a study conducted by Variety Intelligence Platform and Luminate. It reveals that between 2020 and 2023, major U.S. streaming platforms had a combined average cancellation rate of 12.2%, just slightly higher than linear TV's 10.8%.

Netflix, often accused of being quick to cancel, had a 10.2% cancellation rate and showed year-on-year improvement. Apple TV+ had the lowest rate of all, at 4.9%, largely due to its selective programming.

The study concluded that cancellation practices are fairly consistent across both streaming and traditional platforms, dispelling the notion that streaming services are more cutthroat when it comes to show cancellations.

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Infillion Closes Deal to Acquire MediaMath

M&A

Sep 14, 2023

Infillion has acquired the assets of MediaMath, a pioneering firm in programmatic advertising that filed for bankruptcy due to debt issues. Infillion aims to integrate MediaMath's technology to create revenue synergies.

The global programmatic advertising market is expected to top $148 billion in 2023. MediaMath has been a key player in this sector, known for its scalable innovation and long-standing appeal to advanced marketers.

Infillion plans to leverage MediaMath's technology to enhance its own ad products and attract new customers, signalling a strategic expansion in the adtech space.

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X Turns To Google To Sell Programmatic Ads As It Struggles To Regain Ad Dollars, reports AdAge

General

Sep 14, 2023

X, once Twitter, will use Google Ad Manager to incorporate programmatic ads into its main timeline. This follows a slump in ad revenue after Elon Musk acquired the company. The timeline ads have third-party safety reporting, aimed at appeasing brands wary of content moderation under Musk.

The switch to programmatic advertising suggests X's struggle to lift direct ad sales. Google's involvement marks a significant moment in X's advertising strategy.

However, this partnership also carries risks for Google, which must ensure X meets its stringent publisher guidelines. Both companies aim to rebuild trust with advertisers.

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Googlers Told to Avoid Words Like Share and Bundle, US Says, reports Bloomberg

General

Sep 14, 2023

Alphabet Inc.’s Google is facing a trial in Washington DC over allegations of illegally maintaining a monopoly in online search. The Justice Department accuses Google of encouraging employees to have sensitive chats that auto-delete after 24 hours to avoid leaving records of potentially problematic conduct.

Evidence, including a chat from CEO Sundar Pichai, suggests Google "hid and destroyed documents," according to government lawyers. The company has a long history of caution around antitrust considerations, even advising employees on specific phrases to avoid.

Google denies hampering competition, arguing that consumers prefer its search engine due to superior technology. It declined to comment on the ongoing trial.

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Disney Holds Initial Talks on Sale of ABC to Local Broadcaster Nexstar, reports Bloomberg

M&A

Sep 14, 2023

Walt Disney Co. is reportedly in early talks to sell its ABC network and TV stations to local broadcaster Nexstar Media Group, though no specific valuation has been discussed. Tom Carter, Nexstar's adviser, indicated the company is open to acquiring such legacy assets, subject to certain conditions.

Carter highlighted potential complications, such as the shared telecasts between ABC and ESPN, Disney's sports network. Questions around the logistics and future of such a collaboration would need clarification.

Disney CEO Bob Iger had previously expressed interest in offloading traditional TV networks like ABC, as the focus shifts to streaming services like Disney+ and Hulu.

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As Marketers Seek Diverse-Owned Media Buys, Some Dollars Directed to Unwanted Sites, reports WSJ

General

Sep 14, 2023

Diversity & Inclusion

Jounce Media's report suggests there's ample programmatic ad space on minority, LGBTQ, and female-owned media to meet marketers' diversity goals. However, the study warns that quality varies, advising strict vetting to prevent ads from appearing on low-quality platforms.

The report also debunks the industry notion of insufficient diverse-owned media supply for meeting diversity and inclusion targets, stating there's enough supply for any spend targets.

Although interest in diverse-owned media is growing, a gap remains between interest and actual investment. Marketers are urged to make more meaningful commitments to realise their diversity goals.

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Biden Asks Supreme Court to Lift Limits on Contacts With Social Media Sites, reports NYT

General

Sep 14, 2023

A U.S. Court of Appeals panel has ruled that White House officials likely violated the First Amendment by encouraging social media platforms to remove specific posts. The ruling restricts many officials from coercing or encouraging content removal that is constitutionally protected.

Solicitor General Elizabeth B. Prelogar argues that such interventions are within governmental rights to advance public interest. She adds that content decisions are ultimately made by private companies.

The case is seen as a major test for the role of free speech in the digital age, and the Supreme Court has been asked to intervene.

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Google gives a glimpse of its defense in once-in-a-generation antitrust trial, reports Reuters

General

Sep 14, 2023

In the ongoing U.S. antitrust trial, Google presented data suggesting users willingly stick with its search engine, even when it's not set as the default. Google's legal team argued that these user preferences, rather than anticompetitive deals with mobile carriers, account for the company's dominant market share in search.

The government claims Google paid up to $10 billion annually to be the default search engine on various platforms, aiming to maintain a near-90% market share.

The trial's outcome could lead to major operational changes for Google, particularly in the realm of online advertising where the company has extensive influence.

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Nielsen Names a New CEO Amid Swirling Change in Media Measurement, reports WSJ

General

Sep 14, 2023

Nielsen has appointed Karthik Rao as its new CEO, with outgoing CEO David Kenny becoming executive chairman. Rao, a 23-year veteran at Nielsen, takes the helm during a period of industry upheaval and increased competition.

The appointment follows Nielsen's $10bn acquisition by Elliott Investment Management and Brookfield Business Partners. The firm faces challenges in restoring confidence after its TV ratings accreditation was temporarily revoked.

Rao's immediate tasks include securing new accreditations and focusing the company's resources. This comes after Nielsen recently reduced its global workforce by 9% to align costs with revenues.

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California Assembly Passes Data Broker Bill, reports MediaPost

General

Sep 14, 2023

The California Assembly has approved the Delete Act, a bill facilitating easier data removal from registered brokers. Backed by privacy advocates, it simplifies the deletion process, offering a one-stop solution for residents.

California's Attorney General Rob Bonta supports the bill, citing the impracticality of the current system requiring individual requests to multiple data brokers.

However, the ad industry opposes the Delete Act. They argue it jeopardises the state's digital economy and could create "pay-to-play 'deletion' schemes," exploiting consumers.

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Pinterest CEO Pledges A Safer Platform For Users and Advertisers, reports MediaPost

General

Sep 13, 2023

Pinterest CEO Bill Ready pledged to make the platform safer for young users facing rising depression rates. The company has shifted its metrics to focus on emotional well-being, urging advertisers to hold them accountable.

Gen Z has become Pinterest's most engaged demographic, primarily using the platform for shopping. Engagement with shoppable content rose 50% year-on-year, enhancing customer-retailer relationships.

New advertising tools and AI-supported features aim to streamline the user shopping experience. This includes mobile deep links and integrations with Salesforce and Adobe Commerce, simplifying the journey from product discovery to checkout.

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Delaware Governor Signs Opt-Out Privacy Law, reports MediaPost

General

Sep 13, 2023

Delaware Governor John Carney has signed the Delaware Personal Data Privacy Act, granting residents the right to opt out of online behavioural advertising. The law allows consumers to refuse ads based on pseudonymous data collected over time across various sites but doesn't limit ads based on first-party data.

The legislation also mandates companies to honour universal opt-out signals, like the Global Privacy Control. It gives residents the right to know what non-pseudonymous data is collected about them and to request its deletion.

Delaware becomes the 12th U.S. state with comprehensive privacy laws. The law will come into effect in 2025.

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Watchdog accuses X again of not moderating hate speech, reports Axios

General

Sep 13, 2023

A report by the Center for Countering Digital Hate (CCDH) states that X, formerly Twitter, failed to remove 86% of flagged "extreme hate speech" posts. The claims challenge X CEO Linda Yaccarino's assertions that the platform is "healthier and safer" under Elon Musk's leadership.

The flagged content ranged from racist caricatures to Holocaust denial. X defended its moderation policies, accusing the CCDH of "false claims" and vowing to protect free expression on its platform.

The findings escalate existing tensions between X and watchdogs. Musk recently threatened legal action against the Anti-Defamation League, accusing it of affecting X's ad revenue.

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In Show of Force, Silicon Valley Titans Pledge Getting This Right With A.I., reports NYT

General

Sep 13, 2023

Artificial Intelligence

Tech magnates including Elon Musk and Mark Zuckerberg met U.S. lawmakers in a three-hour forum to discuss artificial intelligence (AI) and potential regulations. The meeting, orchestrated by Senate leader Chuck Schumer, aimed to influence the direction of AI policy.

Participants debated the need for governmental safeguards and regulation, particularly given AI's rapid advancements and associated risks. Concerns ranged from job disruption to existential threats.

The closed-door nature of the meeting drew criticism for its lack of transparency. Schumer hinted that future discussions might be public, as the U.S. takes steps to catch up with Europe's ongoing AI regulatory efforts.

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In Antitrust Trial, Former Google Employee Details History of Search Deals, reports NYT

General

Sep 13, 2023

The U.S. Justice Department is making its case against Google in an antitrust trial, accusing the tech giant of cutting out search competitors through exclusive agreements. Chris Barton, a former Google employee, testified that Google's main goal was to become the exclusive default search engine on mobile devices through partnerships with mobile companies.

Google has countered, saying that companies choose its search engine due to its superior quality. The company's lead litigator, John Schmidtlein, highlighted that it's easy for users to switch search engines and that other search options are often promoted.

The trial could have far-reaching implications for the tech industry, potentially setting precedents for upcoming government monopoly cases against other tech giants.

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India calls X a habitual non-compliant platform in latest court tussle, reports Reuters

General

Sep 13, 2023

India's government has accused Elon Musk's social media platform, X, of habitual non-compliance with content removal orders. The claim comes as part of a legal battle in Karnataka's High Court.

Previously known as Twitter, X is contesting a 5 million rupee fine for allegedly not obeying blocking orders from the Indian government.

The ongoing legal tussle occurs as Musk's Tesla is in talks to establish a factory in India. The government argues X undermines its authority by questioning content removal directives

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Amazon debuts generative AI tools that helps sellers write product descriptions, reports TechCrunch

General

Sep 13, 2023

Artificial Intelligence

Amazon has launched new AI tools to aid sellers in creating product listings. Using large language models, these tools can generate and enhance descriptions, titles, and details, streamlining the listing process.

Vice President Robert Tekiela says the AI can "infer, improve, and enrich product knowledge," allowing for nuanced listings based on diverse data sources.

However, concerns loom over the AI's potential to produce inaccurate information. Amazon could be liable for mistakes, especially if the AI's role isn't disclosed. Sellers are advised to double-check content for compliance.

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Bill Gates, Elon Musk and Mark Zuckerberg are meeting in Washington to discuss future AI regulations, reports CNN

General

Sep 13, 2023

Artificial Intelligence

Tech industry leaders, including CEOs of Google, Microsoft, and Meta, met with US senators in a closed-door meeting to discuss upcoming AI regulation. Led by Senate Majority Leader Chuck Schumer, this is the first of nine planned sessions aiming to shape new AI laws.

Key topics include transparency, intellectual property, and the need for a federal AI oversight agency. Companies like IBM plan to present use-cases for their AI tools, suggesting a complex legislative landscape ahead.

The meeting is seen as a litmus test for the feasibility of broad AI regulation in the US, amid growing concerns about AI's societal impacts and potential for disruption.

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Dutch group summons X to appear in court over alleged data misuse, reports Reuters

General

Sep 13, 2023

A Dutch organisation, Stichting Data Bescherming Nederland (SDBN), has filed a subpoena against X Corp, formerly Twitter, potentially leading to a class-action lawsuit for alleged misuse of user data between 2013-2021. The subpoena was filed at Rotterdam District Court, with a hearing set for 3 January.

X Corp has yet to comment on the situation.

The lawsuit's progression depends on judges determining whether X Corp has a case to answer and whether SDBN adequately represents an identifiable group of affected individuals.

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IAB and MRC’s new retail media guidelines target the industry’s measurement issues, reports AdAge

General

Sep 13, 2023

The Interactive Advertising Bureau (IAB) and Media Rating Council have unveiled guidelines to standardise measurement in the retail media sector. The document is open for public feedback until 13 October.

Retail media in the U.S. is forecasted to reach $45.15 billion this year, a 20% increase from 2022. IAB reports that 62% of buyers cite a lack of measurement standards as a growth barrier.

The move follows industry calls for standardisation, including from a group led by Albertsons. IAB's research indicates a shift of funds from digital platforms to retail media, with an expected 11% growth in ad spend this year.

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Kraft Heinz Names Carat AOR for US Media, reports AdWeek

General

Sep 13, 2023

Kraft Heinz has appointed Carat as its U.S. media agency, moving away from Publicis Media's Starcom. The change follows a 2020 review that had earlier shifted global business from Starcom to Carat.

The U.S. is Kraft Heinz's largest market, where it spent the majority of its estimated $364 million global media budget in 2022. The move is a blow to Starcom, which had established a specialised team, Publicis 57, for the brand.

This switch comes amidst leadership changes at both Kraft Heinz and Carat. It aligns with Kraft Heinz's renewed focus on global marketing, underscored by the launch of its in-house agency, The Kitchen, in 2020.

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Bipartisan push to ban deceptive AI-generated ads in US elections, reports Reuters

General

Sep 13, 2023

U.S. Senators from both parties have introduced legislation aiming to ban the use of AI in creating deceptive content featuring candidates in political ads for federal elections. Democrats Amy Klobuchar and Chris Coons joined Republicans Josh Hawley and Susan Collins in calling for action against such AI manipulations.

The move comes as global authorities struggle to regulate AI technologies like ChatGPT, which are increasingly influential. Experts warn that AI could be used for mass hacking or spreading disinformation via fake social media profiles.

The proposed bill specifically targets "materially deceptive AI-generated audio, images, or video" in political advertising aimed at influencing federal elections or fundraising.

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Criteo looks to unify retail media with a DSP and a three-pronged set of data tools and solutions, reports Digiday

General

Sep 13, 2023

Commerce media firm Criteo has launched Commerce Max, a demand-side platform designed to unify the retail media market. Tested for over a year, the platform aims to centralise retail media inventory, involving 210 retailers and 2,400 brands.

Criteo also unveiled Commerce Yield, a three-tier monetisation scheme. It connects brands, retailers, and consumers using data, and includes marketplace, in-store, and insight solutions to aid monetisation.

The initiatives place Criteo in competition with other DSP giants like The Trade Desk and commerce behemoths like Amazon. The launch has garnered support from key agencies and brands.

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Musk may have violated FTC privacy order, new court filing shows, reports The Washington Post

General

Sep 12, 2023

Elon Musk's management of social network X, formerly Twitter, may have violated a 2022 U.S. government order on data security and privacy, says a Justice Department filing. It reveals details from an FTC probe, indicating compliance issues at X.

The filing highlights Musk's "radical changes" to X, suggesting these moves could jeopardise data privacy and security. It opposes X's bid to dismiss a legal agreement that could make Musk answerable in court.

The case is seen as a test of the U.S. government's ability to enforce data privacy, amidst claims from Musk and House Republicans that the FTC is "harassing" X.

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Google argues quality kept its search on top, defends billions paid, reports Reuters

General

Sep 12, 2023

Google is defending itself against U.S. Justice Department allegations of antitrust violations. The tech giant argues that its search engine's market dominance is due to quality, and payments made to device and browser makers are for software upkeep. Google emphasises that users can switch to other search engines easily.

Prosecutors counter that Google's practices stifle competition, limiting innovation and consumer choice. They claim to have evidence suggesting Google knew its business arrangements might cross antitrust boundaries.

The high-stakes trial could last up to 10 weeks and has significant implications for Big Tech. Remedies may range from altering business practices to asset divestiture.

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EU regulators seek views on Microsoft remedies for UK watchdog, reports Reuters

M&A

Sep 12, 2023

EU antitrust regulators are querying Microsoft's rivals and customers about the company's $69 billion acquisition of Activision Blizzard. The move follows the UK's Competition and Markets Authority (CMA) blocking the deal, leading Microsoft to offer its cloud streaming rights to Ubisoft.

The European Commission had already cleared the deal in May, contingent on Microsoft licensing popular Activision games to other platforms. The Ubisoft offer was made to appease UK authorities.

Though no formal EU investigation is underway, regulators are closely monitoring UK developments before making any further moves.

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Dutch groups sue Google over alleged privacy violations, reports Reuters

General

Sep 12, 2023

The Dutch Consumentenbond and Privacy Protection Foundation have initiated legal action against Google for alleged large-scale privacy breaches. The groups are demanding that Google ceases its continuous monitoring and sharing of personal data through online advertising auctions.

They are also asking for €750 ($804) in damages per consumer who has used Google's services. Since announcing the action in May 2023, 82,000 people have joined the claim for damages.

Google, a subsidiary of Alphabet Inc., has not yet commented on the lawsuit.

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Google Pays $10 Billion a Year to Maintain Monopoly, DOJ Says, reports Bloomberg

General

Sep 12, 2023

Google is facing a U.S. antitrust trial, accused of paying $10 billion a year to maintain its status as the default search engine, stifling competition. The company allegedly controls 89% of the online search market.

This case is the first federal action against a U.S. tech giant in over two decades. If found guilty, Google could be forced to separate its search business from its other products, marking a significant corporate breakup.

Google denies the allegations. The firm has already incurred €8 billion in EU fines for similar antitrust violations. A U.S. decision is expected next year.

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TikTok Shop officially launches in the U.S., reports TechCrunch

General

Sep 12, 2023

TikTok has launched its e-commerce feature, TikTok Shop, in the U.S., offering a shop tab and live video shopping among other features. The platform enables creators to tag products and brands to build portfolios.

The service also includes "Fulfilled by TikTok" for logistics and an affiliate program where creators earn commissions. TikTok aims to leverage viral trends and compete with e-commerce leaders like Amazon and Shein.

The move could draw scrutiny from U.S. lawmakers, as it involves collecting additional user data, including financial details. TikTok assures that U.S. user data will be stored domestically.

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Dentsu launches paid search tool that uses AI to speed up creativity and optimization, reports Digiday

General

Sep 12, 2023

Artificial Intelligence

Dentsu is launching d.Scriptor, an AI tool aimed at supercharging paid search by optimising ad copy and creative experimentation. Exclusive to Dentsu clients, it's compatible with multiple search platforms.

The tool is tailored for industries like retail and travel, focusing on clean data inputs to ensure reliable AI outputs. It aims to streamline character counts and calls-to-action, while safeguarding client data.

Bruce Williams, of Dentsu Media U.S., stresses that d.Scriptor will complement rather than replace human skills. The tool is set to eventually branch into other media like paid social and audio.

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Flywheel Digital Is Working With Amazon To Help Brands Measure Customer Lifetime Value, reports AdExchanger

General

Sep 12, 2023

Flywheel Digital, in collaboration with Amazon Ads, has released a feature allowing brands to closely monitor customer long-term value (CLTV). The tool uses Amazon Marketing Cloud data to provide detailed behavioural and purchasing insights.

Brands such as Unilever have tested this feature, achieving a 70% year-over-year increase in new customer acquisitions during Amazon's Prime Day in 2023.

The feature not only helps brands understand customer behaviour but also validates the effectiveness of upper-funnel advertising, thereby informing more targeted future marketing strategies.

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Biden administration seeks new order halting curbs on social media contacts, reports Reuters

General

Sep 11, 2023

The Biden administration has warned that a Louisiana judge's ruling limiting U.S. officials' interactions with social media companies could soon take full effect due to a legal loophole. The Justice Department is seeking a new ruling to prevent this.

The lawsuit, led by Republican attorneys general from Missouri and Louisiana, claims U.S. officials violated free speech by lobbying social media platforms to suppress misinformation, focusing on COVID-19 and the 2020 election.

An appeals court partly overturned the ruling but agreed that some officials violated the First Amendment. The administration fears the original ruling will come back into effect due to court procedural delays.

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Disney and Charter Settle Cable Dispute Hours Before Debut of ESPN’s Monday Night Football, reports Variety

General

Sep 11, 2023

Disney and Charter have settled their dispute, allowing Disney channels like ESPN and ABC back on Charter's cable service. Charter can also drop certain Disney channels, offering flexibility in its content packages.

Key to the agreement is broadband distribution. Disney will provide its ad-supported version of Disney+ to Charter's subscribers, whereas Charter gets more leeway in offering tailored video packages to its customers.

The deal sets a precedent in a changing media landscape, balancing traditional cable needs with emerging broadband and streaming opportunities. It could serve as a blueprint for future negotiations between content providers and distributors.

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Google's rivals get day in court as momentous US antitrust trial begins, reports Reuters

General

Sep 11, 2023

A major U.S. antitrust trial against Google is drawing attention from competitors like DuckDuckGo. The Justice Department will argue that Google paid billions to device makers such as Apple to dominate online search.

DuckDuckGo claims Google's tactics make it difficult for users to switch default search engines, limiting its market share to 2.3%. The trial could be a turning point for the firm, which has long critiqued Google's "stranglehold" on search distribution.

The legal battle could have broad implications for Big Tech companies accused of monopolistic behaviour, potentially setting significant industry precedents.

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X, formerly Twitter, caught running unlabeled ads in users' Following feeds, reports TechCrunch

General

Sep 8, 2023

TechCrunch reports that X, formerly Twitter, has been running unlabeled ads in users' Following feeds. The issue arises after X updated its ad labelling system in July, making it less prominent but still technically compliant with regulations.

Consumer protection advocates, such as the Center for Digital Democracy, are calling for an FTC investigation. They accuse X of potentially engaging in deceptive business tactics by blending ads seamlessly into regular content.

This issue is a potential setback for X's newly appointed CEO, Linda Yaccarino. Hired from NBCUniversal, she was expected to responsibly boost the company's advertising revenue. Critics suggest this flub indicates otherwise.

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Court eases curbs on Biden administration's contacts with social media firms, reports Reuters

General

Sep 8, 2023

A U.S. appeals court ruled that White House and health officials can't coerce social media platforms to remove content seen as misinformation. The decision modifies a broader Louisiana court injunction against the Biden administration's communications with social media firms.

The court put the narrowed injunction on hold for 10 days, allowing time for a possible Supreme Court review. The U.S. Department of Justice has declined to comment.

Missouri's Republican Attorney General hailed the ruling, asserting it would prevent federal violation of First Amendment rights. The initial lawsuit claimed censorship resulted from government urging and regulatory threats.

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Meta Platforms must face medical privacy class action, reports Reuters

General

Sep 8, 2023

A U.S. judge has ruled that Meta Platforms must face a lawsuit for allegedly violating patients' medical privacy via its Meta Pixel tracking tool. The tool was used by healthcare providers, compromising sensitive health data.

Judge William Orrick allowed claims under federal and California privacy laws to proceed. He highlighted that evidence so far did not dismiss the possibility that Meta intentionally captured sensitive healthcare information.

Some claims were dismissed, but Orrick found allegations suggesting that capturing such data was crucial for Meta's targeted advertising.

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Elon Musk’s X Sues California Over Content Moderation Legislation, reports Forbes

General

Sep 8, 2023

Elon Musk's X, previously Twitter, has filed a lawsuit against California over a law mandating companies to disclose their content moderation policies. The suit argues that Assembly Bill 587 infringes upon the firm's First Amendment rights by compelling speech and affecting editorial decisions.

X Corp claims the legislation exerts undue pressure to remove or de-prioritise content that California finds problematic, rather than serving as a "transparency measure" as purported by the state.

The lawsuit comes amidst various legal challenges faced by X under Musk, including lawsuits concerning severance pay and contract breaches, as well as potential defamation suits.

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Verizon Awards Ogilvy Consumer Account Long Held By McCann, reports AdAge

General

Sep 8, 2023

Verizon has confirmed that it will replace McCann with WPP’s Ogilvy as the lead agency for its consumer business, with the change expected in 2024. McCann has held the account since 2015. This follows the departure of Verizon's longtime Chief Marketing Officer, Diego Scotti, announced in May.

The move won't affect other agencies currently on Verizon's roster, such as FCB, R/GA, and Golin. Ogilvy had already secured Verizon’s business-to-business account in December last year.

Verizon spent $3.6 billion on advertising in 2022 and increased its ad spend in the first half of 2023 by $124 million year-on-year.

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Google files motion to dismiss Gannett's ad tech lawsuit, reports Axios

General

Sep 8, 2023

Google aims to dismiss a U.S. antitrust lawsuit filed by Gannett, the nation's largest newspaper chain, which claims Google's ad dominance harms publishers. Google argues these claims were previously dismissed in a Texas-led case.

The lawsuit joins other legal pressures on Google, including scrutiny from the U.S. Justice Department and European officials. Gannett asserts that Google's ad revenue in 2022 was six times that of all U.S. news outlets combined.

Both parties await a New York court's decision on whether the case will proceed. Meanwhile, Google and the U.S. Justice Department prepare for a separate antitrust trial.

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Disney Fight Marks Cable TV’s Last Stand, reports WSJ

General

Sep 8, 2023

The alliance between cable TV programmers and distributors is weakening, highlighted by a feud between Disney and Charter Communications. 15 million Charter customers lost access to Disney channels, and Disney is considering leaving pay-TV altogether.

Distributors like Charter claim they're funding the rise of streaming at the expense of their cable profits. Disney relies on these cable profits to offset losses from their streaming services.

This tension is affecting stock values and causing industry unrest in Hollywood. The situation raises questions about the future of traditional cable as consumers increasingly shift to streaming.

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A Blockbuster-era video law is being used to ding big-name brands like General Mills, Geico, and Chick-Fil-A with privacy lawsuits, reports Insider

General

Sep 7, 2023

Brands like Chick-Fil-A and Geico are accused of violating the Video Privacy Protection Act (VPPA) by using online tracking tools. The law, originally enacted in 1988, safeguards consumer privacy related to video materials.

Legal stakes are high; winning a VPPA claim can result in substantial damages. Despite some dismissals, 70 class-action suits were filed in the past year, signalling persistent legal risks.

Experts advise companies to mitigate risk by either removing tracking technology or obtaining VPPA-compliant consent from users. The wave of litigation continues, putting companies on high alert.

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