Amazon has launched “Update Me When,” a new Alexa for Shopping feature that sends personalised alerts about events likely to trigger purchases.
Users can track product launches, entertainment releases, concert announcements and new books. The feature extends Alexa beyond answering shopping questions towards anticipating future buying opportunities.
Amazon is also expanding AI shopping tools for price tracking, automatic purchases, personalised deals, cart building, product comparisons and shopping guides, signalling a broader shift towards more proactive, agent-like commerce.