OpenAI is building a dedicated SMB advertising operation, with new roles across growth, data science, demand strategy, analytics and sales operations in San Francisco and Dublin.
The company appears to be borrowing established approaches from Google and Meta, recruiting experienced ad-platform talent while planning to use outsourced vendors for much of its SMB sales activity.
The expansion suggests OpenAI is moving quickly towards smaller advertisers, which are crucial to scaling a major advertising business. Its new hires will build much of the necessary targeting, analytics, demand generation and data infrastructure from scratch.