The European Media Marketplace has launched to give advertisers a single self-serve route to European open-web audiences, using first-party data from partners including Experian, Vinted, Orange, Vodafone and Deutsche Telekom.
Initially covering the UK, France, Germany, Spain and Italy, it spans CTV, digital video, display, native and retail media, with data from 100 million European consumers.
The platform aims to simplify multi-market buying, compete with global tech platforms and support European digital sovereignty through GDPR-aligned, consent-based data, streamlined supply paths and AI-powered activation.