How the sausage is made
The Transmit sausage is quite simple and knowing how it's made will - hopefully - not turn you away from us.
Our Principles
- No fluff; no noise; no distraction
- Structured; good meta data; searchable
- Strictly utilitarian features and design
- Link to primary sources for further reading
- We are not reporters (but we love them!)
Our Approach
We structurally keep track of the news and financial updates, and whenever we believe something is important/worthwhile we create a Wire.
A Wire is a simple headline with a Source, Companies and Topics tagged to it. We categorize Wires under Earnings, M&A and General. This allows you to easily filter and search all Wires on the Homepage.
We strive to write Executive Summaries (2-5 paragraphs covering the key information) for Wires, to help consume relevant news in a pleasant way. Not all Wires have an Executive Summary straight away, we are just getting started, bear with us.
Expert Opinions are submitted by selected AdTech experts, providing concise opinions (op-eds) connected to Wires. We aim to enrich the Wires this way, allowing you to read what experts think about developments in the AdTech industry.
The Financials section contains a clear overview of AdTech stock performance, which updates throughout the day on 15-minute intervals. You can also find an Earnings Calendar to see upcoming earnings events by company in a simple overview.
Updates are automatically posted to Twitter, follow us on @TransmitAdTech.
Coming Soon - Archiving will soon be available for members that want to store ('favorite') Wires in a personalized environment.
Our Sources
We use reputable sources for our news and financial data aggregation. We always list the primary source for our Wires, both in the headline and as a button. Our sources include:
- Company Channels (investor relations pages, PR services, social media..)
- (Trade) Press (for example but not limited to AdExchanger, Adweek, CNBC, Digiday, Exchangewire, Insider, Marketing Brew, NYT, The Drum, WSJ...)
- Blogs/Research from credible individuals, mostly sourced through Twitter
The AdTech companies we actively track are:
ReadThis
This free-to-use(!) resource relies on a number of external sources, automations, human curation, human editing, and some nifty AI/NLP tools. News sources are always included, we merely aggregate and provide executive summaries. Publications and companies publishing their own press releases and earnings are responsible for the accuracy and validity of their work.
We can (and likely will) make mistakes. Please ensure Transmit is not used as a business-critical resource, rather use it as a structured gateway to news and financial highlights.
We do not provide investment advice - DYOR (Do Your Own Research)!
We thought we'd better be extra clear about this.
We are not a real-time stock trading/tracking platform
We rely on open-source financial APIs and have a 15-minute lag on data during trading hours. Sometimes our API calls may fail - we do not guarantee uptime! Please use an appropriate provider for this.