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Momentum Grows Around Brands Owning Ad-Tech Contracts Amid Supply Chain Murkiness, reports AdWeek

General

Dec 12, 2023

Increasingly, brands are bypassing agencies to forge direct contracts with ad-tech partners, seeking greater control over programmatic supply chains and campaign data. A notable shift observed by the Association of National Advertisers and MediaSense shows over 70% of marketers aiming to establish such direct relationships.

Direct contracts present complexities, yet offer advantages like data ownership and avoiding markups. This trend, however, challenges brands with the intricacies of managing multiple contracts, as highlighted in the ANA study.

The complexity of ad-tech agreements often requires brands to balance direct control with the expertise and broader industry insights offered by agencies. This evolving dynamic in digital advertising underscores the growing emphasis on transparency and data autonomy.

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Netflix Posts Viewer Data on Every Show and Film for First Time, reports Bloomberg

General

Dec 12, 2023

Netflix has released comprehensive global viewer data for all its titles, marking a significant shift in transparency.

The political thriller 'The Night Agent' topped the viewership charts for the first half of 2023, followed by 'Ginny & Georgia' and 'The Glory'.

This detailed disclosure, revealing viewing hours for over 18,000 titles, is Netflix's response to demands for more transparency from Hollywood unions and the creative community. Traditionally, Netflix withheld viewership figures, but recent pressures for fair compensation based on popularity have led to regular reporting, including weekly top 10 lists and now, a semiannual engagement report for a deeper insight into audience preferences.

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Support for TikTok ban crumbles, even among Republicans, reports The Washington Post

General

Dec 12, 2023

Support for banning TikTok in the U.S. has declined, with Pew Research Center's survey showing a drop from 50% to 38% overall, and from 60% to 50% among Republicans. This decrease reflects growing resistance to banning an app widely used for entertainment.

Despite concerns about TikTok's Chinese ownership, opposition to a ban is rising. Democrats increasingly disapprove of the ban, and the app is immensely popular among American teens. The survey highlights TikTok's appeal, particularly among younger demographics.

Efforts to ban TikTok face legal and political hurdles. Ongoing negotiations seek to address security issues without implementing a ban, and state-level efforts to ban the app have encountered legal challenges.

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YouTube Is Now Hiding Which Channels Get a Cut of Ad Revenue, reports Wired

General

Dec 12, 2023

YouTube removed a code from its site that identified channels in its Partner Program (YPP), impacting creators and researchers. This change obscures the ability to track which channels receive ad revenue, affecting transparency around content monetization.

The code's removal has caused concerns among users who relied on it for monitoring and accountability. Travel channel owner Tony Woodall and corporate responsibility group Ekō previously used it to understand and report on YouTube's monetization practices.

YouTube asserts the removal enhances privacy, keeping monetization details private between the platform and creators. This action complicates verification of YPP membership, especially after YouTube began showing ads on non-YPP channels without revenue sharing.

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Meta aims to brings its fact-checking program to Threads next year, reports TechCrunch

General

Dec 12, 2023

Threads is set to launch a fact-checking program ahead of major U.S. and Indian elections. Instagram head Adam Mosseri announced that Threads will soon enable fact-checkers to directly review and rate content, evolving beyond matching ratings from Facebook and Instagram.

In the U.S., Threads users will gain control over the visibility of fact-checked posts, aligning with their Instagram settings on sensitive content. This move aims to curb misinformation, especially during critical election periods, although Threads traditionally does not focus on news content.

The initiative raises questions about post labelling and information accuracy. Despite historically avoiding news, Threads' involvement in fact-checking indicates a shift towards addressing misinformation proactively.

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Meta used copyrighted books for AI training despite its own lawyers' warnings, authors allege, reports Reuters

General

Dec 12, 2023

Artificial Intelligence

Meta Platforms faces a lawsuit for using pirated books to train its AI model, Llama, despite legal warnings. The suit, joined by comedian Sarah Silverman and other authors, accuses Meta of using their works without permission. Recent filings reveal internal chat logs indicating Meta's awareness of potential copyright infringements.

The case highlights a growing trend of legal challenges against tech companies for using copyrighted content in AI models. These lawsuits could increase AI development costs, requiring fair compensation for content usage.

European regulations on AI could further expose tech firms to legal risks by requiring disclosure of training data, complicating Meta's legal position in the evolving landscape of AI development and copyright law.

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Interpublic Group and Open AP Strike Data Pact to Help Advertisers Reach New Audiences, reports Variety

General

Dec 12, 2023

Interpublic Group has partnered with OpenAP, a consortium of major U.S. media companies, to enhance advertising strategies using audience data.

This collaboration allows Magna, Interpublic’s media-investment arm, to utilize Axciom’s extensive consumer data to target specific audience groups across various platforms like linear TV, CTV, and OTT. This move is aimed at optimizing ad placements and analyzing ad performance effectively.

The partnership is timely, aligning with advertisers' and media companies' preparation for the upcoming "upfront" market, focusing on innovative audience tabulation methods. OpenAP, supported by key industry players, streamlines the ad planning process, providing actionable data to maximize client investments and establish consistent consumer categories for more effective advertising comparisons.

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Spotify to host Warner Bros Discovery podcasts, reports Reuters

General

Dec 12, 2023

Audio Advertising

Warner Bros Discovery is partnering with Spotify to host and monetize its podcasts using Spotify's Megaphone platform and the Spotify Audience Network, an ad marketplace for podcasts.

This move aligns with CEO David Zaslav's strategy to enhance consumer experience through bundling.

This approach is echoed in recent initiatives like Verizon's plan to offer ad-supported versions of Warner Bros Discovery's Max streaming services and Netflix at a combined lower cost.

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Musk’s X 2023 Ad Sales Projected to Slump to About $2.5 Billion, reports Bloomberg

General

Dec 12, 2023

Elon Musk's X (formerly Twitter) anticipates a significant drop in 2023 advertising revenue to around $2.5 billion, compared to over $1 billion per quarter in 2022. This slump reflects advertisers' unease with X's content moderation and Musk's polarizing posts.

Ad sales, accounting for 70-75% of X’s income, suggest a total revenue near $3.4 billion, including subscriptions and data licensing. Musk's leadership has seen a sharp decline in ad revenue, compounded by advertiser retreat due to his controversial actions and statements.

Musk's approach has strained advertiser relations, contributing to financial instability. X's shift towards smaller advertisers and subscription models marks an effort to counteract the advertising revenue downturn.

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New York Times Hires First Newsroom Leader Focused on Artificial Intelligence, reports WSJ

General

Dec 12, 2023

Artificial Intelligence

The New York Times has appointed Zach Seward, Quartz co-founder, as the Editorial Director of AI Initiatives. Seward will oversee the incorporation of AI in journalism while maintaining human-driven content. He aims to develop AI tools to assist journalists, ensuring integrity in reporting.

The journalism industry is cautiously navigating AI's role, balancing efficiency with concerns over content quality and job impact. Instances of factual errors in AI-generated articles have raised questions about the technology's reliability.

Despite these challenges, The Times is exploring AI to enhance tasks like headline generation, under Sam Dolnick's oversight, ensuring a blend of technological innovation and human journalistic expertise.

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Italy fines YouTube and Twitch for allegedly breaching gamble ads ban, reports Reuters

General

Dec 12, 2023

Italy's communications watchdog AGCOM fined Alphabet Inc's YouTube 2.25 million euros and Amazon's Twitch 900,000 euros for breaching gambling advertising bans.

The fines follow the discovery of over 20,000 online videos promoting gambling, including sports betting, which AGCOM has ordered to be removed. Both platforms had commercial partnerships with creators of the gambling-related content.

Neither company has yet commented on the fines.

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Netflix to squeak past Disney+ in US advertising revenue in 2024, reports Reuters

General

Dec 12, 2023

Netflix is projected to surpass Disney+ in U.S. ad revenue by 2024, with a significant 50.3% increase to approximately $1 billion. This growth is attributed to its successful ad-supported tier and a crackdown on password sharing, attracting nearly a third of its new 9 million subscribers.

Despite Netflix's current edge, Disney+ is expected to increase its ad revenue by 16.1% to around $912 million in 2024. The integration of Disney+ and Hulu into a single app may boost its ad-tier adoption.

Currently, a smaller proportion of Netflix's U.S. audience views ads compared to Disney+, but both platforms anticipate an increase in ad-tier subscribers in the near future.

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Alphabet Loses Antitrust Fight With Epic Games Over Google Play, reports Bloomberg

General

Dec 12, 2023

A California jury found Google's Play store monopolistic in the Android app market, a setback for Google in its antitrust battle with Epic Games. The verdict, concluding a month-long trial, could impact Google's app store revenues and prompts further judicial decisions on alternative app distribution and payment methods.

Google was sued by Epic Games for alleged monopolistic practices in the Android app market, a claim Google defended as necessary competition against Apple's iPhone. Epic stood alone in court following settlements between Google and other plaintiffs, including Match Group Inc.

The case highlights ongoing scrutiny over tech giants' market dominance and their impact on developers and consumer rights.

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Indonesia says will audit TikTok, Tokopedia trial e-commerce tieup, reports Reuters

General

Dec 12, 2023

TikTok and Indonesia's GoTo Group are testing an e-commerce partnership after Indonesia banned social media-based online shopping. This trial, part of TikTok's $840 million investment in GoTo's Tokopedia unit, aims to integrate TikTok's vast user base with Tokopedia's robust platform. The pilot project begins with Indonesia's Beli Local Initiative.

The trial's focus, according to Indonesia's Trade Minister, is to support sellers and refine technology. Its impact on small businesses will be evaluated post-trial, considering their crucial role in Indonesia's economy.

This strategic alliance challenges established e-commerce giants like Shopee and Lazada, with TikTok Shop rapidly gaining market traction in Indonesia.

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Paramount+ with Showtime launch further blurs boundaries between streaming and cable, reports AdAge

General

Dec 11, 2023

Showtime, a subsidiary of Paramount, is undergoing a transformation in January to align with its streaming counterpart, Paramount+. This will bring Paramount+ exclusive shows, such as "Halo" and "Mayor of Kingstown," to Showtime's cable channel, reflecting a convergence of streaming and traditional TV.

The move towards bundling streaming and cable services addresses the overwhelming number of subscriptions available, offering consumers streamlined choices. Paramount+'s integration with Showtime exemplifies the merging of streaming and cable landscapes.

Paramount's tactic of broadcasting streaming shows on traditional TV channels like CBS and ABC highlights a strategic blend of streaming and linear TV. This approach, catalyzed by recent production delays, signals an industry-wide trend of cross-platform content sharing.

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California Regulators Want To Require Browsers To Offer Universal Opt-Out Commands, reports MediaPost

General

Dec 11, 2023

California's privacy agency proposes legislation requiring browsers to incorporate tools like Global Privacy Control, allowing users to opt out of online behavioral advertising. The initiative, endorsed by Executive Director Ashkan Soltani, seeks a bill sponsor for formal drafting.

The law would build upon California's current privacy laws, mandating companies to recognize universal opt-out requests. Browsers like Mozilla and Brave already integrate such features, but the proposal questions the adequacy of Google Chrome's "do-not-track" setting.

This move aligns with other states' privacy efforts, challenging major browsers to adapt to these comprehensive opt-out mechanisms for enhanced consumer privacy.

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Judge Upholds Texas TikTok Ban on Government Devices, reports NYT

General

Dec 11, 2023

In Texas, a federal judge upheld a ban on TikTok for state employees' government devices, dismissing a First Amendment challenge. The Knight First Amendment Institute at Columbia University, representing Texas college professors, argued the ban impeded TikTok-related academic research.

Judge Robert L. Pitman acknowledged the ban's impact on faculty but justified it as a necessary data privacy measure. He noted that state employees, including university staff, could still access TikTok on personal devices.

The decision mirrors increasing concerns about TikTok's national security risks, prompting similar bans in over 20 states. The Knight First Amendment Institute and TikTok did not immediately comment on the ruling.

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US judge to hear Meta privacy dispute with FTC next month, reports Reuters

General

Dec 11, 2023

In late January, a U.S. judge will consider Meta Platforms' request to temporarily suspend the FTC's efforts to revise a 2019 privacy agreement.

The dispute began when the FTC accused Meta of misleading users about privacy controls in the Messenger Kids app, proposing stricter terms to curb Meta's monetization of young users and restrict facial recognition technology. Meta's lawsuit seeks to pause the FTC's revision process pending resolution of a constitutional challenge.

This legal action reflects broader tensions between Meta and the FTC, evident in a separate appeal over jurisdictional issues and the FTC's antitrust lawsuit, urging Meta to divest Instagram and WhatsApp, which it acquired in 2012 and 2014.

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Google and Epic Games face off as app antitrust trial nears end, reports Reuters

General

Dec 11, 2023

Google is defending against Epic Games' antitrust lawsuit, challenging Google Play Store's dominance and high developer fees. Epic alleges Google stifles competition, seeking legal measures to end this monopoly on Android app distribution and in-app billing.

Google denies these claims, asserting robust competition in the market, particularly against Apple's App Store. This trial is part of Epic's broader legal campaign against major tech firms, mirroring its ongoing dispute with Apple.

The outcome of this trial will have significant implications for the app distribution landscape and Google's operational policies, marking a pivotal moment in the ongoing debate over tech giants' market control.

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EU begin to hash out EU AI Act details starting Tuesday, reports Reuters

General

Dec 11, 2023

Artificial Intelligence

EU officials and lawmakers are meeting to finalize details of their provisional AI regulation agreement. Discussions will center on AI's role in biometric surveillance, foundation models, and key AI systems like ChatGPT, aiming to clarify and refine legislative specifics.

The EU is close to establishing the first comprehensive AI laws worldwide. This move positions the bloc as a leader in AI regulation, reflecting its proactive approach in shaping AI's future.

Finalisation of the AI Act involves formal editing and confirmation by the European Council and Parliament. France and Germany, as significant EU members, are scrutinising the agreed terms, indicating their strategic interest in AI regulation.

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TikTok to Invest $1.5 Billion in Indonesia Shop Pact With GoTo, reports Bloomberg

M&A

Dec 11, 2023

ByteDance's TikTok is investing $1.5 billion in a joint venture with Indonesia's GoTo Group, merging TikTok Shop with GoTo's Tokopedia. This deal gives TikTok a 75% stake, aimed at reviving its online shopping service in Indonesia, Southeast Asia's largest retail market, following regulatory challenges.

TikTok Shop, crucial for ByteDance's growth, focuses on Indonesia's market for global expansion. Launched there in 2021, its success prompted broader Southeast Asian investments.

The partnership with GoTo, Indonesia's largest internet company, offers mutual benefits despite competition. GoTo, under CEO Patrick Walujo, aims for profitability through cost-cutting measures, while the collaboration could boost shopping and payments for both entities.

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Musk to Restore Alex Jones’s Account on X After User Vote, reports Bloomberg

General

Dec 10, 2023

Elon Musk announced he will reinstate Alex Jones' account on X, after 70% of users voted for it in a poll. Musk had stated that major platform decisions would be influenced by user votes, reflecting this approach in reinstating Jones.

Jones was banned from X in 2018 for breaching the platform's abusive behavior policy. His permanent suspension, a topic of free speech debate, prevented him from creating new accounts.

Jones, facing legal challenges for his false Sandy Hook shooting claims, recently received court permission to sell personal assets on the Infowars show to manage bankruptcy costs stemming from a $1 billion judgment.

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Sweeping Regulation of AI Advances in European Union Deal, reports WSJ

General

Dec 9, 2023

Artificial Intelligence

The European Union's Artificial Intelligence Act introduces sweeping regulations on AI, with bans on certain applications and transparency rules for high-risk systems. This pioneering legislation aims to shape the global tech industry, including U.S. giants like Meta and Apple.

The Act imposes strict regulations for "high-risk" AI applications, setting transparency standards for general AI systems. Non-compliance could result in fines up to 7% of a company's global revenue.

Responses to the Act are mixed. Industry groups criticize it for potentially hindering Europe's competitive edge in AI, while consumer advocates argue it lacks sufficient consumer protections and overly relies on corporate self-regulation.

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Amazon asks judge to dismiss FTC lawsuit, says no consumer harm shown, reports Reuters

General

Dec 8, 2023

Amazon requests dismissal of a U.S. Federal Trade Commission lawsuit alleging anticompetitive practices, including a price-inflating algorithm. Amazon defends its actions as common retail practices and asserts no consumer harm, emphasizing its commitment to competitive pricing and efficient Prime service delivery.

The FTC accuses Amazon of using a secret algorithm, "Project Nessie," to subtly raise prices, supposedly extracting over $1 billion. Amazon refutes this, stating Nessie was discontinued in 2019, and they align their prices with market lows.

Amazon disputes the FTC's critique of its Prime service policies, asserting that using Amazon's fulfillment services is optional. They argue the lawsuit's 'online superstore' market definition overlooks the diversity and competition within the retail sector.

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Google’s AI Model Gemini Spurs Fresh Concerns Among Publishers, reports AdWeek

General

Dec 8, 2023

Artificial Intelligence

Google's Gemini AI model raises concerns among publishers regarding its impact on industry revenues and data usage. News/Media Alliance’s CEO, Danielle Coffey, questions publishers' involvement in content use for Gemini, worrying about fair revenue sharing.

Publishers fear generative AI tools like Gemini could significantly cut their web traffic and income. These tools require high-quality, current content, like that from news publishers, to train effectively, posing a potential threat to publishers' online presence.

The integration of Gemini into Google’s services creates a dilemma for publishers: opting out risks invisibility on Google, while inclusion may diminish control and attribution. This situation may lead to more formal data licensing agreements between Google and publishers.

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Google weighs Gemini AI project to tell people their life story using phone data and photos, reports CNBC

General

Dec 8, 2023

Artificial Intelligence

Google's "Project Ellmann" proposes using AI to create detailed narratives from users' mobile data, potentially integrating with Google Photos. It aims to transform patterns in photos and searches into comprehensive life stories, leveraging large language models like Gemini.

This project seeks to provide deeper insights into users' photos by narrating significant life events and contextualizing their experiences. It plans to identify and narrate key life moments, offering a broad perspective on users' journeys.

Project Ellmann is designed to offer personalised AI chats, analysing various aspects of users' lives from their data. Google emphasises enhancing user experiences with AI, ensuring privacy and safety in this innovative approach to digital storytelling.

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After rocky tenure, UM replaces U.S. CEO with chief client officer Erin Quintana, reports Digiday

General

Dec 8, 2023

Leadership Transitions

Erin Quintana, a 15-year veteran at IPG's media agency UM, is appointed as the new U.S. CEO, succeeding Joe DiMiero. DiMiero's tenure, marked by client losses and management issues, ended with him recently taking a leave of absence.

Under DiMiero's leadership, UM experienced multiple layoffs in 2023 and lost key clients. Allegations of ineffective management and conflicts with Mediabrands' global CEO Eileen Kiernan were noted.

Quintana, known for her client rapport, was pivotal in winning the General Mills account. She aims to foster growth and collaboration in her new role, leveraging her experience in managing major accounts and leading initiatives at UM.

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Google Takes Aim at the EU’s Flawed Ad Tech Break Up Threat, reports Bloomberg

General

Dec 8, 2023

Google has challenged the EU's proposal to separate its ad tech arm, contesting the EU's claims of anti-competitive behavior as flawed. This follows EU Competition Chief Margrethe Vestager's suggestion that divesting Google's ad tech might be necessary for fair competition.

In a formal response, Google refutes the EU's findings, arguing the conclusions are based on incorrect interpretations of the ad tech sector. The company asserts that divestment is not a proportionate solution.

Google's ongoing dispute with the EU includes €8.3 billion in fines for various abuses related to its dominance in mobile operating systems and advertising, all of which Google is contesting.

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Microsoft's OpenAI Investment Risks Scrutiny from US and UK Regulators, reports Bloomberg

General

Dec 8, 2023

The U.S. Federal Trade Commission is examining Microsoft Corp.'s investment in OpenAI Inc. for potential antitrust violations, though no formal investigation has been launched. Microsoft didn't report the transaction, considering OpenAI's non-profit status and the nature of the investment under U.S. law.

The UK's Competition and Markets Authority is also evaluating the Microsoft-OpenAI collaboration for potential competitive threats. Stakeholder feedback is being collected to determine the need for a formal investigation.

FTC Chair Lina Khan is scrutinizing AI technologies, including Microsoft's use of OpenAI. The close relationship between Microsoft and OpenAI, particularly highlighted by Sam Altman's recent firing and rehiring, has prompted concerns about antitrust implications.

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X Is Working to Lure Smaller Advertisers as Elon Musk Keeps Alienating Big Brands, reports WSJ

General

Dec 8, 2023

X is shifting focus to attract small and midsize businesses for advertising, distancing from large brand reliance. Amid major brands pausing ads, X is in preliminary talks with Amazon to use their ad-buying software, potentially engaging Amazon's marketplace businesses.

The company is also exploring a partnership with ad-tech firm PubMatic to access automated ad auctions. CEO Linda Yaccarino aims to diversify X's advertiser base, previously collaborating with Google for automated ad sales.

As big brands withdraw, X's ad revenue increasingly relies on smaller businesses. X faces challenges in competing with established platforms and ensuring brand safety in ad partnerships, key factors in its evolving advertising strategy.

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U.S. political ad market projected to reach record $16 billion in 2024, reports Axios

General

Dec 8, 2023

U.S. political advertising spending is projected to reach $16 billion in 2024, a 31.2% increase from 2020, making it the world's 10th largest ad market. GroupM's forecast includes a variety of political ad placements and advocacy group spending.

The growth of AI in political advertising is drawing regulatory attention, with the FEC debating its use. Stricter regulations in some countries contrast with the U.S., where the presidential race is fueling ad spend growth.

The internet's vast inventory and lack of regulations have led to a significant increase in political ad spending, influencing broader advertising strategies and supporting traditional media channels.

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X begins rolling out Grok, its rebellious chatbot, to subscribers, reports TechCrunch

General

Dec 8, 2023

Artificial Intelligence

Grok, developed by Elon Musk's AI startup xAI, has launched on X (formerly Twitter) for Premium Plus subscribers in the U.S. It provides conversational AI responses, integrating real-time data from X posts for up-to-date information.

Musk highlights Grok's unique personality, capable of answering provocative questions with informal and edgy language. This sets it apart from AI chatbots like ChatGPT and Bard, offering users a distinct interaction style.

As part of X's subscription services, Grok currently operates in text-only format, with plans to expand its capabilities. Amidst advertiser withdrawals, Musk is enhancing X's revenue avenues with features like Grok and potential peer-to-peer payment services.

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Stalled EU AI Act talks set to resume, reports Reuters

General

Dec 8, 2023

Artificial Intelligence

EU lawmakers continue negotiations on the first major AI regulations, having provisionally agreed on terms for systems like ChatGPT. The talks enter a third day amidst global efforts to address the implications of rapidly evolving AI technology.

A key dispute centers on AI's use in biometric surveillance. While lawmakers favor a ban, governments seek national security exceptions. This issue's resolution is crucial for Friday's discussions.

These protracted talks reflect the challenge of regulating AI's growing potential and safeguarding against its risks. The EU's legislation could set a global standard, contrasting with the approaches of the U.S. and China, with a final deal aimed for before the June Parliamentary elections.

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Italy toughens rules on video-sharing platforms to protect minors, reports Reuters

General

Dec 7, 2023

Italy's AGCOM has introduced rules enabling the removal of harmful online content to safeguard minors and consumers. Effective January 8, 2024, these regulations could impact platforms like YouTube, TikTok, and Instagram, focusing on videos promoting hate or failing consumer protection.

The new regulations extend AGCOM's authority to video platforms in other EU member states, requiring coordination with national authorities. This move enhances oversight and control over online content.

AGCOM's initiative aligns with the EU's Digital Services Act, emphasising stricter content regulation by tech giants, especially to protect minors from harmful and illegal online content.

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US Congress will not take up TikTok legislation this year, reports Reuters

General

Dec 7, 2023

U.S. Congress will not address legislation targeting foreign-owned apps like TikTok for national security this year. Senator Maria Cantwell confirms ongoing work on the legislation, with recent secure briefings highlighting concerns.

Legislative efforts to regulate or ban TikTok have stalled despite its popularity. The app, with a substantial U.S. user base, denies misusing data. A judge recently blocked Montana's TikTok ban.

The Treasury's March directive for TikTok's Chinese owners to divest shares remains unactioned. While the Biden administration supports legislation against foreign technologies posing security threats, intense lobbying has stalled progress, with no vote on proposed bills.

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Amazon and IPG Mediabrands sign Prime Video ads deal, reports AdAge

General

Dec 7, 2023

Amazon has partnered with IPG Mediabrands for Prime Video's upcoming ad tier, granting the media network first-look rights on new ad formats and show sponsorships. This deal marks the first between Amazon Ads and a media agency for Prime Video ads.

From early 2024, Prime Video will introduce an ad-supported tier, with an option for ad-free viewing at an additional cost. The service's launch will span several countries, all included in the IPG Mediabrands agreement.

The ad tier enhances Amazon's streaming platform for advertisers, offering significant reach. This approach is eagerly awaited by advertisers due to the large, instant audience it promises, contrasting with other platforms' struggles in growing their ad-supported viewership.

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EU thrashing out landmark AI rules in marathon overnight talks, reports Reuters

General

Dec 7, 2023

Artificial Intelligence

EU negotiations on AI regulation continue, with agreement reached on generative AI systems like ChatGPT, but discussions on law enforcement use and source code access are ongoing. The talks have been challenging, extending into a second day with intense debates.

The complexity of AI advancements has delayed a consensus, leading to the postponement of a planned press conference. This reflects the difficulty in adapting regulation to rapidly evolving technology.

The EU's proposed AI law seeks to establish a global model, diverging from the U.S.'s lighter approach and China's interim rules, potentially shaping how other nations regulate their AI industries.

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Elon Musk: Disney CEO Bob Iger should be fired immediately, reports Axios

General

Dec 7, 2023

Elon Musk has publicly called for Disney CEO Bob Iger's dismissal, amidst a pause in advertising on X by major companies, including Disney, after Musk's endorsement of an antisemitic theory. This situation has put X's ad business in jeopardy.

Musk criticized Iger's management of Disney and questioned its advertising decisions on other platforms, particularly in light of Meta's legal issues. Disney has not responded to these comments.

At the 2023 DealBook Summit, Musk openly challenged the advertising boycotts, especially addressing Iger, and stated his refusal to be swayed by advertising threats or revenue.

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Google’s best Gemini demo was faked, reports TechCrunch

General

Dec 7, 2023

Artificial Intelligence

Google's Gemini AI model's debut has been met with skepticism after revelations that its impressive demo was not entirely authentic. The showcased video, demonstrating Gemini's multimodal capabilities, was actually a compilation of selected prompts and images, not real-time AI responses.

Contrary to the video's implications of spontaneous AI interactions, the actual model required specific, detailed prompting. This discrepancy has raised questions about Gemini's real capabilities and the integrity of the presentation.

Google's portrayal of Gemini's abilities in the video was misleading, leading to doubts about the model's true functionality. This misrepresentation undermines trust in Google's AI demonstrations and could impact the company's standing in the AI industry.

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Meta’s Oversight Board is fast-tracking two cases about Israel-Hamas war content, reports Engadget

General

Dec 7, 2023

Meta's Oversight Board is expediting the review of two cases involving content removals on Facebook and Instagram related to the Israel-Hamas conflict. This rapid approach aims for decisions within 48 hours, significantly faster than usual.

The cases, reflecting broader issues from the conflict, include a post from Instagram showing an airstrike's aftermath and a Facebook video of Israeli hostages. Both were initially removed by Meta but later restored.

Decisions are expected within 30 days. Meta faces increased scrutiny over its content moderation, especially regarding the Israel-Hamas conflict. The board's recommendations, though not binding for Meta, will be closely observed given the context of heightened moderation scrutiny.

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Spotify’s CFO Is Leaving, Follows Marketing Chief Out the Door, reports Bloomberg

General

Dec 7, 2023

Leadership Transitions

Spotify announces CFO Paul Vogel's departure amidst company-wide layoffs, with Ben Kung taking interim responsibilities. CEO Daniel Ek cites the need for different CFO expertise as the company enters a new phase.

The company also faces the exit of marketing head Taj Alavi, surprising staff after the Wrapped campaign's success. The announcement of 1,500 layoffs shifted the company's atmosphere.

Amidst unmet expectations in podcasting and audiobooks, Spotify undergoes cutbacks affecting various teams. Marc Hazan steps in to lead marketing, while the podcast team sees changes. The restructuring also leads to the cancellation of two podcasts and reductions in the Spotify Stages team.

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Microsoft-Activision Deal Draws Fresh Questions From Appeals Court, reports Bloomberg

M&A

Dec 6, 2023

Microsoft's $69 billion acquisition of Activision Blizzard faces appellate court scrutiny, with judges questioning if its distribution plan addresses antitrust issues. The FTC's appeal could impact future proceedings, despite the deal's completion.

The FTC is contesting a prior ruling clearing the deal, suggesting the possibility of unwinding the merger. The court's decision could shape the FTC's ongoing legal efforts.

Judges probed Microsoft's market dominance during the hearing. The FTC criticized the district court's handling of factual disputes, and Microsoft challenged the FTC's shifting arguments. The effectiveness of the UK's settlement with the companies in the U.S. market was also debated.

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Dentsu Americas Appoints New Leadership To Bolster Client Experience, Integrated Strategy & Media Innovation

General

Dec 6, 2023

Leadership Transitions

Dentsu has appointed new leaders to enhance client experience and strategy in a competitive market. Annette Warring becomes Chief Client Officer, Ryan McHardy is Chief Strategy Officer, and Sean Reardon is CEO of Media Practice for Dentsu Americas, supporting the company's global vision.

Warring will manage client relations, McHardy will drive business growth, and Reardon, with extensive industry experience, will lead Dentsu's media brands in the Americas. These roles aim to bolster client engagement and strategic development.

Under CEO Michael Komasinski, Dentsu Americas is realigning to meet growing client demands. The new appointments are key to strengthening Dentsu's leadership team and enhancing its market presence.

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Meta’s Appeal to Bar FTC From Changing Privacy Pact Is Improper, US Says, reports Bloomberg

General

Dec 6, 2023

The U.S. government has recommended dismissing Meta Platforms Inc.'s appeal to halt the FTC's revision of a 2020 privacy order. The Justice Department argues that Meta, owning Facebook and Instagram, faces no immediate harm as the FTC's review is ongoing and decisions are yet unmade.

Meta, under a privacy agreement since 2012, allegedly violated the FTC's 2020 settlement terms, leading to new proceedings. Meta has launched multiple legal challenges to obstruct these proceedings.

After unsuccessful efforts to shift the case to federal court, Meta is now appealing to the DC Circuit and simultaneously pursuing a lawsuit alleging constitutional rights violations, with a hearing soon to commence.

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US FTC tries again to stop Microsoft's already closed deal for Activision, reports Reuters

M&A

Dec 6, 2023

The U.S. is challenging a federal judge's approval of Microsoft's acquisition of Activision Blizzard, arguing in an appeals court that the decision set too high a standard for proving anticompetitiveness. The FTC is part of a broader government effort to scrutinize major mergers.

The FTC disputes the judge's reliance on Microsoft's agreements with gaming rivals as evidence the merger wouldn't harm competition. This challenge follows Microsoft completing the deal after gaining British regulatory approval.

Microsoft refutes the FTC's claims, insisting the judge's decision was correct and asserting it has no motive to restrict "Call of Duty" from competing platforms. The appeal is being heard by judges appointed by Presidents Trump and Biden.

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Meta Tests New AI Features Across Apps in Bid To Boost Appeal, reports Bloomberg

General

Dec 6, 2023

Artificial Intelligence

Meta Platforms Inc. is integrating artificial intelligence (AI) across its social media platforms, introducing over 20 AI features on Facebook, Instagram, Messenger, and WhatsApp. This major update aims to boost user engagement and global application.

Facing stagnating user growth and competition from rivals like TikTok, Meta is focusing on AI development as part of its efficiency strategy. This includes substantial investments in AI infrastructure and talent.

Meta plans to enhance its virtual assistant, Meta AI, and expand AI tools for Facebook Groups and Marketplace. Additionally, the image editing tool, Imagine, will feature invisible watermarking on all AI-generated images to signify their artificial origin.

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Disney begins integrating Hulu into Disney+ streaming service, reports Reuters

M&A

Dec 6, 2023

Walt Disney has launched "Hulu on Disney+", incorporating Hulu into its Disney+ streaming service. This integration offers a wider range of entertainment, including shows like "The Bear" and "The Kardashians," currently available in a beta version for Disney Bundle subscribers.

CEO Bob Iger announced this unified platform to enhance user experience and increase Disney+'s profitability. The integration is expected to elevate engagement, advertising opportunities, and reduce costs.

Aiming for streaming profitability by fiscal 2024, Disney's move follows its acquisition of Hulu's remaining shares from Comcast. Hulu will now be featured alongside Disney's other major brands like Marvel and Star Wars on Disney+.

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Facebook and Instagram Steer Predators to Children, New Mexico Attorney General Alleges in Lawsuit, reports WSJ

General

Dec 6, 2023

New Mexico is suing Meta Platforms, alleging Facebook and Instagram facilitate child predation and fail to protect minors. The state claims these platforms promote minors to potential predators and recommend inappropriate content.

An investigation by the New Mexico attorney general's office, using test accounts resembling young users, found Meta's algorithms suggested sexual content and attracted explicit messages from other users.

Meta has made efforts to combat these issues, yet the investigation reveals ongoing problems. Test accounts received adult followings, explicit material, and sex proposals. Reports of inappropriate content were often dismissed by Meta's systems, highlighting serious child safety concerns on its platforms.

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Google Opens Access to Gemini, Racing to Catch Up to OpenAI, reports Bloomberg

General

Dec 6, 2023

Artificial Intelligence

Google is set to release Gemini, its advanced AI model, to rival OpenAI's ChatGPT. With multiple versions, Gemini is designed for diverse devices and has outperformed OpenAI's models in benchmarks.

The model will be accessible in different forms: Gemini Nano for Android developers, Gemini Pro for cloud customers, and Gemini Ultra for select early users, with broader availability planned.

Gemini integrates with Google's apps and services, aiming to enhance user experience. Despite its advancements, Gemini, like other AI models, still faces challenges in producing accurate information.

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UK watchdog warns companies over AI use and privacy, reports Reuters

General

Dec 6, 2023

Britain's data protection authority is stressing the importance of upholding privacy rights in AI use, warning companies of fines and loss of public trust for non-compliance. Information Commissioner John Edwards emphasizes the need to protect customer data in AI applications.

Edwards underlines the financial consequences for businesses neglecting data protection laws, with penalties reflecting gains from non-compliance. This comes amid increasing global focus on AI regulation.

The UK, having hosted the first AI safety summit, acknowledges the necessity for AI regulation. Edwards cautions that public distrust in AI can limit its societal benefits and innovation, advising careful technology deployment.

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EU pledges to step up fight against hate crimes, reports Reuters

General

Dec 6, 2023

The European Commission is boosting funds for protecting religious sites and tightening social media rules in response to increasing antisemitic and anti-Muslim incidents. An extra 30 million euros, including 5 million specifically for combating antisemitism, have been allocated.

This move follows a surge in antisemitic incidents in Austria and the Netherlands. Consequently, the Commission seeks stricter online hate speech regulation, updating its code of conduct with major online platforms.

To enforce these regulations, the Commission will closely monitor online platforms' compliance with the Digital Services Act, imposing fines or bans for breaches. Additionally, it aims to enhance journalist training and support for fact-checkers in identifying and addressing hate speech.

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Disputed landmark AI rules face crunch EU talks, reports Reuters

General

Dec 6, 2023

Artificial Intelligence

The European Union's ambitious AI Act, focusing on biometric surveillance and systems like ChatGPT, is at a critical point. If agreed upon, it could set global standards, contrasting with U.S. and Chinese approaches. Discussions aim to establish provisional principles, though crucial details are pending.

Key debates center around biometric surveillance and foundational models in AI, with disagreements between EU lawmakers and governments. Recent proposals suggest self-regulation for generative AI, adding complexity to negotiations.

Failure to reach an agreement risks shelving the AI Act, costing the EU its regulatory lead. Despite potential for a provisional deal, significant challenges remain in finalizing the legislation.

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Scope3 Expands Carbon Measurement Capabilities to Include DOOH Advertising

General

Dec 6, 2023

Carbon Emissions

Scope3 has added digital out-of-home (DOOH) advertising to its emissions measurement, responding to the anticipated growth in DOOH ad spend. Collaborations with industry partners have refined this new aspect of the model.

The enhanced model now accounts for the unique characteristics of DOOH advertising, such as screen types and locations. It aims to provide a more accurate understanding of the environmental impact of various DOOH formats.

Emphasising the collaborative effort, Scope3's CEO underscores the importance of this advancement in providing accurate DOOH emissions data. The initiative, supported by global partnerships, contributes to a more sustainable future in DOOH advertising.

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Google Lets Advertisers Opt Out of Search Partner Network on All Campaigns Following Adalytics Report, reports AdWeek

General

Dec 6, 2023

Google is responding to an Adalytics report by providing more control over ad placements, allowing buyers to avoid ads next to undesirable content. This follows claims of ads appearing on inappropriate sites, which Google considered exaggerated.

The company has expanded opt-out options for its Search Partner Network (SPN) across all campaign types, including Performance Max and App Campaigns. This change comes after feedback from brands and media buyers concerned about ad placements.

Despite Google's action, transparency issues remain. Advertisers still lack insight into where SPN ads appear, with Google focusing on the rarity of inappropriate placements rather than improving transparency and control in their advertising ecosystem.

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ByteDance Offers Investors a Buyback at $268 Billion Valuation, reports Bloomberg

General

Dec 6, 2023

ByteDance Ltd., TikTok's parent company, is planning a buyback of up to $5 billion from investors. The offer, reported by the South China Morning Post, is priced at $160 per share, matching a previous rate for employees.

This valuation marks an 11% reduction from ByteDance's 2022 offer to investors. The information comes from sources who wished to remain anonymous.

As a prominent player in China's internet market, ByteDance competes with Alibaba and Tencent. While successful in social video and ecommerce, the company's gaming venture has faltered, leading to a recent strategic pullback.

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Dentsu predicts 4.6% global ad spending growth in 2024, reports AdAge

General

Dec 6, 2023

Dentsu forecasts a moderate 4.6% growth in global ad spending for 2024, reaching $752.8 billion, driven by digital advertising, retail media, and connected TV. This conservative estimate contrasts with higher growth projections by GroupM and Magna, amidst economic challenges and global conflicts.

The report, for the first time, correlates ad spending with broader economic factors, revealing a consistent ad spend to GDP ratio across top markets. Emphasis is on planning for effective advertising amidst increasing ad volumes.

Connected TV is predicted to see significant growth, with digital ad spend remaining a key growth driver. The Americas are expected to lead in ad growth, surpassing the Asia-Pacific region.

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Yahoo’s New DSP Feature Relies On A Mix Of AI And First-Party Data, reports AdExchanger

General

Dec 5, 2023

Artificial Intelligence

Yahoo launches Blueprint, enhancing its Demand Side Platform (DSP) with AI-driven optimization. Utilizing Yahoo's first-party data, this feature streamlines ad campaigns, allowing advertisers to efficiently meet goals and assess consumer value. Blueprint's comprehensive dashboard offers strategic recommendations, balancing automation with user control.

The tool responds to the increasing complexity in programmatic advertising, providing tailored suggestions based on specific Key Performance Indicators (KPIs). Advertisers can optimize across campaigns with ease, focusing resources effectively to improve engagement and reach.

Blueprint emphasizes first-party data usage, ensuring compliance with privacy regulations. It offers transparency in AI decision-making, allowing advertisers to make informed choices and maintain control over campaign strategies.

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Bing’s new Deep Search feature offers more comprehensive answers to complex search queries, reports TechCrunch

General

Dec 5, 2023

Artificial Intelligence

Microsoft Bing introduces "Deep Search," powered by OpenAI's GPT-4, to enhance search results for complex queries. This feature complements, rather than replaces, Bing's existing search capabilities, allowing for more in-depth web exploration.

Deep Search expands queries into detailed descriptions, improving search accuracy. For example, a query about Japanese loyalty programs is elaborated to include various aspects like benefits and comparisons, aiding in better expressing search intent.

Deep Search retrieves specific and informative results, often overlooked in standard searches, by analysing web pages for relevance and trustworthiness. While more comprehensive, it's optional and slower, offering users a choice between depth and speed in their search experience.

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New Disney activist investor calls for truce with Trian, reports Axios

General

Dec 5, 2023

Leadership Transitions

Ancora, an activist investor with a small stake in Disney, is advocating for Nelson Peltz of Trian to join Disney's board, as revealed in a letter obtained by Axios. This move suggests wider investor support for a truce, complicating Disney's efforts to resist Peltz's board appointment.

Cleveland-based Ancora, known for its aggressive campaigns, has not disclosed its Disney stake size. Through a letter to shareholders, Ancora calls for Trian's board representation, citing concerns over Disney's governance and succession planning.

The Disney proxy battle is attracting early public positions from shareholders, a departure from typical silence. Blackwells Capital, another Disney investor, opposes Ancora's approach, highlighting the divided shareholder perspectives.

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Netflix faces ad buyers and pledges to set a new standard, reports The Media Leader

General

Dec 5, 2023

At the Future of TV Advertising Global 2023, Netflix's VP of Advertising, Peter Naylor, outlined the platform's unique advertising strategy. He emphasized their focus on measurement and transparency, introducing new ad formats tailored for audience engagement and binge-watching.

Naylor discussed Netflix's innovative advertising approaches, including live sports events and single title sponsorships. These initiatives aim to create culturally relevant connections with audiences and offer unique viewing experiences.

In a fireside chat, Naylor highlighted Netflix's commitment to maintaining viewer experience with ad loads, and its competitive position in the streaming industry. He affirmed Netflix's pride in its advertising growth, reaching millions globally with its ad-supported tier.

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Dentsu X Names Shenda Loughnane Global Brand President, reports AdWeek

General

Dec 5, 2023

Leadership Transitions

Shenda Loughnane becomes Dentsu X's new global brand president from January 1, succeeding Sanjay Nazerali. Her promotion follows a 30-year media career, including a recent role as global managing director of iProspect. Loughnane will report to Will Swayne, Dentsu's global practice president for media, and oversee global teams across 52 markets.

Will Swayne commends Loughnane's strategic vision and commitment to media innovation, anticipating her contribution to Dentsu X clients' growth. Loughnane plans to blend innovation, creativity, and business results in her leadership role, working from Dublin and London.

Sanjay Nazerali leaves Dentsu after ten years, moving to chair the minority-focused NAZ Project, a sexual health charity.

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WhatsApp Business Brings in Dentsu to Evolve Customer Relationships, reports AdWeek

General

Dec 5, 2023

Artificial Intelligence

Meta has selected Dentsu as the customer relationship solution provider for WhatsApp Business, an app extension allowing companies to interact directly with customers. This UK-based initiative will enhance customer engagement through real-time updates, offers, and personalized messaging.

The web platform, developed by Dentsu, will provide businesses with tools for account management, analytics, and optimization, integrating AI technology for media and brand activities across Meta's apps, including Facebook and Instagram.

Dentsu's focus is on fostering seamless, conversational customer-brand interactions. Their collaboration with Meta aims to deepen customer engagement and trust, enhancing service experiences through more relevant, one-on-one connections with customers.

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The ANA Releases Its Second Transparency Report, Hits The Open Web As 25% Waste, reports AdExchanger

General

Dec 5, 2023

The Association of National Advertisers (ANA) released a report advising advertisers to reduce ad tech margins and streamline supply paths. It suggests cutting down SSP contracts and highlights the open web programmatic market's inefficiencies, with significant financial waste.

The report addresses knowledge gaps in programmatic media among marketers. ANA's EVP, Bill Duggan, highlights the need for specialized roles in media buying and supply chain management, especially for large online advertisers.

Despite its impact among advertisers, the report faces resistance from programmatic tech companies due to its cost-reduction focus. ANA plans to educate members on programmatic efficiencies and continue advocating for cost reduction and transparency.

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Infillion has rehired 40 ex-MediaMath staffers as it presses ahead to relaunch the bankrupt former adtech pioneer, reports Insider

M&A

Dec 5, 2023

Infillion, a US adtech firm, acquired the troubled MediaMath for $22 million, aiming for a relaunch. Infillion is integrating MediaMath's platforms with its own tech, emphasizing enhanced advertising capabilities. They've rehired 40 ex-MediaMath employees and are testing with former clients.

MediaMath's rebirth faces challenges from its bankruptcy history, affecting industry relationships and operational logistics. Infillion is renegotiating leases and repositioning MediaMath's unique customization features to attract former customers.

Despite initial hurdles, CEO Rob Emrich is optimistic about MediaMath's potential under Infillion. He targets significant revenue growth, believing in the company's distinct advantages and strategic integration within Infillion's portfolio.

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ByteDance Strikes Deal With GoTo to Save Indonesian TikTok Shop, reports Bloomberg

General

Dec 5, 2023

TikTok, owned by ByteDance Ltd., is partnering with Indonesia's GoTo Group to enhance online shopping through Tokopedia. This collaboration aims to avoid direct competition and create synergies in e-commerce, primarily in Indonesia.

The deal, subject to regulatory approval, represents TikTok Shop's strategic investment in Southeast Asia's largest e-commerce market. This partnership provides a model for TikTok's expansion into other regions, like Malaysia.

For GoTo, collaborating with TikTok offers potential growth in shopping, logistics, and payments. The partnership reflects TikTok's ambition to strengthen its e-commerce presence in Southeast Asia, amidst recent regulatory challenges in Indonesia.

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News publishers hesitate to commit to investing more into Threads next year despite growing engagement, reports Digiday

General

Dec 5, 2023

News Publishing

News publishers, cautious about Threads' unclear benefits, focus on platforms offering clearer audience insights. Major publishers like The Boston Globe and The New York Times report growing engagement on Threads but lack detailed analytics to justify further investment. Some, including the BBC, have reduced their presence, prioritizing resources elsewhere.

Threads serves as an experimental space, where publishers test content effectiveness through basic metrics. However, it lags behind X in user engagement and traffic, making X the preferred platform for news dissemination.

The future role of Threads in news publishing remains uncertain. Publishers await more robust data and features, especially for covering significant events like elections, before committing further resources.

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Peacock reaches 30M subs, Comcast collects Disney’s $8B+ Hulu payment, reports StreamTV Insider

M&A

Dec 4, 2023

Comcast President Mike Cavanagh revealed that NBCUniversal's Peacock has surpassed 30 million paying users, with an average revenue per user of around $10. This marks significant growth for the streaming service.

Cavanagh also discussed receiving an $8.5 billion payment from Disney for Comcast's 33% Hulu stake, part of an ongoing valuation process. He emphasized that this payment is just the beginning of determining Hulu's worth.

Comcast's focus is primarily on domestic expansion, leveraging its networks and Peacock. Despite traditional video subscriber losses, Cavanagh highlighted the shift towards digital platforms, with Peacock set to peak in losses at $2.8 billion this year.

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Verizon Bundles Netflix, Max With Ads for $10 per Month, reports Variety

General

Dec 4, 2023

Verizon is offering a discounted streaming package, including ad-supported Netflix and Max, for $10/month to its unlimited plan wireless subscribers. This deal, about 40% cheaper than buying services separately, aims to attract more customers and grow ad-based audiences for Netflix and WBD.

Starting December 7, Verizon's select unlimited plan users can access this first-of-its-kind Netflix-Max bundle. Customers need to set up and manage each service individually to avoid extra charges.

Verizon's myPlan also offers other bundled services like the Disney bundle, Apple One, and a $15 monthly credit for various subscriptions, enhancing value for its wireless customers.

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TikTok Struggles to Take Down Deepfake Videos of Hamas’ Victims, reports Bloomberg

General

Dec 4, 2023

Artificial Intelligence

TikTok faces a surge in deepfake videos of tragedy victims, including those from the Israel-Hamas conflict. These viral videos use AI to create realistic portrayals of deceased individuals, often bypassing TikTok's moderation rules against using private citizens' likenesses without consent.

Despite TikTok's policies against harmful AI-generated content, these deepfakes have evaded detection, sparking ethical concerns. The platform asserts efforts to address this issue, yet struggles with the increasing sophistication and realism of deepfake technology.

This trend raises ethical questions about digital resurrection and the need for stricter social media guidelines on AI content, especially when depicting sensitive subjects like deceased individuals.

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Global Advertising Growth Is Expected to Slow in 2024, Excluding Elections Spending, reports WSJ

General

Dec 4, 2023

Global ad spending growth is expected to slow in 2024, with a forecasted rise of 5.3%, down from 2023's 5.8%. This deceleration, as predicted by GroupM, is influenced by high interest rates and reduced spending by Chinese companies. The total ad spend is projected to hit $936 billion in 2024.

Magna's forecast aligns, anticipating a decrease to 5.8% growth in 2024. Despite this, the inclusion of cyclical events could elevate growth to 7.2%, driven by digital advancements and economic stabilisation.

Dominance in ad growth is increasingly held by major digital firms. By 2028, digital ad spend is predicted to surpass the entire 2022 ad industry expenditure.

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Spanish media association files $598 mln lawsuit against Facebook owner Meta, reports Reuters

General

Dec 4, 2023

A coalition of 83 Spanish media companies, including prominent publishers Prisa and Vocento, has filed a lawsuit against Facebook's parent company, Meta Platforms, seeking €550 million in damages.

They accuse Meta of unfair competition in advertising due to its "massive" use of personal data from Facebook, Instagram, and WhatsApp to create targeted ads. The group claims this practice violates data protection rules, as the data is often obtained without explicit consent.

This legal action reflects the Spanish media's ongoing efforts to challenge tech giants, echoing a previous case where they successfully lobbied for the closure of Google News in Spain until 2022.

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Spotify to cut 17% of staff to rightsize costs, reports FT

General

Dec 4, 2023

Spotify will reduce its workforce by approximately 17%, impacting over 9,000 employees, as revealed by CEO Daniel Ek. This decision aims to align the company's costs with its financial goals, amidst long-standing challenges in achieving consistent profits and an expensive expansion into podcasting.

Ek, weighing between gradual and substantial cost reductions, chose a significant restructuring now to bridge the gap between financial objectives and operational expenses. This strategy is part of Spotify's commitment to efficiency and resourcefulness.

The company, while recently reporting a profit due to cost cuts and price increases, faces new economic realities. As a response, Spotify is dialing back on its ambitious podcasting efforts, cancelling several original shows.

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UM and Magna undergo multiple rounds of layoffs amid client losses, reports Digiday

General

Dec 4, 2023

IPG's Mediabrands, including UM and Magna, experienced further layoffs, affecting senior executives unrelated to revenue generation. This follows previous layoffs and exits attributed to significant client losses, particularly at UM, impacting its North American revenue, though not its global standing. Mediabrands remains steadier due to compensating client wins.

Client losses for UM, notably SharkNinja, BMW, and Spotify, have imposed financial pressures, despite global stability. The premature exit from Spotify's review process exemplifies the challenges faced.

UM's recent wins, like General Mills, and Mediabrands' successes with clients like Geico, haven't fully offset losses like BMW, a major profit contributor for UM. This has sparked debate over the overall financial impact on Mediabrands.

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Walmart Stops Ads on X, Joining the Advertising Exit, reports WSJ

General

Dec 2, 2023

Walmart, a major retailer, has ceased advertising on Elon Musk's social media platform, X, not due to policy changes but because of poor ad performance.

Their last ads ran around Thanksgiving, following a gradual decrease in spending since October. Walmart hasn't ruled out future advertising on X but emphasizes its decision is unrelated to Musk's controversial remarks on the platform.

Musk's acquisition of X has led to a significant advertiser exodus, with companies like Disney, Apple, and IBM halting their ad spend. Concerns intensified after Musk's endorsement of an antis

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Yaccarino’s Memo to X Staff Calls Musk Candid and Profound, reports Bloomberg

General

Dec 1, 2023

Linda Yaccarino, CEO of X, backed Elon Musk in a memo to staff, despite his inflammatory remarks to former advertisers. Yaccarino emphasized the company's unwavering principles, dismissing critics as misunderstanding X's mission. This support followed Musk's controversial comments at the DealBook conference, where he criticized advertisers withdrawing from X.

In her memo, Yaccarino lauded Musk's interview as insightful, urging employees to watch it. She had previously shared a clip of Musk's address, aligning herself with his stance.

Yaccarino's defense of Musk comes amid X's advertising revenue struggles, exacerbated by Musk's handling of sensitive content. This presents a challenge to her role in sustaining vital advertiser relationships.

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TikTok’s C.E.O. Uses Personal Touch to Address Antisemitism Concerns, reports NYT

General

Dec 1, 2023

TikTok CEO Shou Chew is proactively addressing antisemitism concerns by meeting with Jewish groups, including the American Jewish Committee and the Anti-Defamation League. These meetings, initiated by TikTok, focus on combating misinformation and hate speech on the platform, especially following the Israel-Hamas conflict.

Amidst criticism for its content moderation, TikTok has responded by hiring language-specific moderators and collaborating with Jewish and Muslim organizations. The company has also introduced user warnings on search results for sensitive topics, directing users to reliable news sources.

Despite TikTok's efforts, skepticism persists, leading some to approach lawmakers for more stringent social media regulations. Chew's engagement reflects TikTok's commitment to addressing these serious concerns.

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TikTok asks EU court to suspend EU gatekeeper label until its ruling, reports Reuters

General

Dec 1, 2023

TikTok, owned by ByteDance, has challenged its designation as a gatekeeper under the EU's Digital Markets Act (DMA) at the General Court.

The DMA requires major tech firms, including Google, Meta, Apple, Amazon, and Microsoft, to ensure messaging app interoperability and let users choose and uninstall pre-installed apps.

TikTok argues this label might undermine the DMA's aim of protecting new competitors and seeks interim relief to prevent irreparable harm. This request follows similar legal actions by Meta and Apple against their gatekeeper status, highlighting the tech sector's pushback against the DMA's strict rules.

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X ramps up new advertising strategy following Elon Musk’s tirade, reports FT

General

Dec 1, 2023

X, facing a boycott from major advertisers due to Elon Musk's controversial comments, is now targeting small and medium-sized businesses to bolster its advertising revenue. The move aims to offset losses from larger advertisers, with plans to enhance subscription and data-licensing services alongside this shift.

The platform confronts financial challenges, including potential advertising losses up to $75 million this quarter and significant debt from Musk's takeover. X's strategy includes exploring sectors less sensitive to Musk's actions and focusing on smaller advertisers.

Despite facing industry criticism, X's CEO Linda Yaccarino upholds the company's mission and principles in an internal email, supporting Musk's anti-censorship stance amidst these turbulent changes.

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Amazon’s disappointing NFL Black Friday ratings aren’t worrying advertisers, reports AdAge

General

Dec 1, 2023

Amazon's first NFL Black Friday game, highly anticipated by advertisers, drew lower viewership than expected. The game averaged 9.61 million viewers, peaking at 11.18 million, disappointing buyers who had compared it to the Super Bowl.

Contributing factors to the lower ratings included less viewer awareness and an unexciting team matchup, particularly after an injury to Jets quarterback Aaron Rodgers. Despite this, industry professionals don't deem it a failure, attributing the underperformance to these specific circumstances.

Despite the ratings, Amazon's unique advertising capabilities offered value to brands. The potential for makegoods varies per advertiser agreement. The experience will influence future negotiations and pricing strategies for similar NFL properties.

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Generative AI a stumbling block in EU legislation talks, reports Reuters

General

Dec 1, 2023

Artificial Intelligence

EU lawmakers face a deadlock on regulating generative AI systems like ChatGPT, posing a challenge to the AI Act's progress. Disagreements focus on whether to allow self-regulation for foundation models, AI systems trained on extensive data. France, Germany, and Italy back self-regulation, hindering consensus.

Negotiations are ongoing, but the inability to agree on key aspects, such as AI definitions and law enforcement use, threatens to delay the Act. This uncertainty impacts European industries seeking regulatory clarity.

The deadlock risks postponing the Act until after 2024's European elections, with Spain attempting to expedite the process through compromise proposals.

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Apple and Paramount Discuss Bundling Their Streaming Services, reports WSJ

General

Dec 1, 2023

Apple and Paramount Global are in early talks to offer a discounted bundle of Paramount+ and Apple TV+, addressing the challenge of high subscriber turnover in the competitive streaming market. This proposed partnership aims to make both services more appealing and cost-effective.

The move to bundle streaming services is a response to rising prices and customer defections. Such packages reduce the likelihood of monthly cancellations, as evidenced by lower churn rates in existing bundled offerings like Disney's.

With recent price hikes for their individual services, Apple and Paramount are considering this strategy to enhance customer retention. Paramount has previously pursued bundling initiatives with companies like Walmart and Verizon.

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Netflix and Viacom18 among streaming firms set to oppose India broadcasting bill, reports Reuters

General

Dec 1, 2023

Netflix, Viacom18, and other streaming companies in India are planning to challenge a proposed broadcast bill that mandates content committees to review shows prior to release. This bill, raising concerns over extensive pre-screening, could hamper the streaming market's growth in India, set to become a $7 billion industry by 2027.

The companies fear this law will lead to excessive government oversight and impact creative freedom. This worry stems from previous criticism faced by streaming content from lawmakers and the public.

The Indian government asserts the bill ensures robust self-regulation, but the streaming industry views it as a potential constraint on content and platform development.

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Meta Is Struggling to Boot Pedophiles Off Facebook and Instagram, reports WSJ

General

Dec 1, 2023

Meta Platforms faces persistent challenges in curbing pedophile networks on Instagram and Facebook. Despite a child-safety task force and efforts to control explicit content, its algorithms still inadvertently promote such material. This reflects significant gaps in Meta's safety measures.

The company’s focus on AI and the metaverse, coupled with broad cost cuts, has impacted child safety work. Layoffs have reduced focus on high-severity content, including child exploitation, underscoring resource allocation challenges.

Meta’s struggle with content moderation is evident in its algorithms suggesting variations of banned terms and recommending controversial groups. Despite some responses to reported issues, managing user and child safety remains a complex challenge.

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Meta must clarify measures against child sexual abuse by Dec. 22, EU says, reports Reuters

General

Dec 1, 2023

The EU has demanded Meta Platforms provide detailed information by December 22 on its measures to combat child sexual abuse material on Instagram.

This inquiry, under the new Digital Services Act (DSA), also covers efforts against terrorist and violent content and steps to protect minors. The Commission specifically seeks details on Instagram's recommender system and handling of harmful content.

Non-compliance could trigger formal investigations and potential fines. Similarly, ByteDance's TikTok and Elon Musk's X are also under scrutiny for their content moderation practices, reflecting the EU's stringent approach to regulating Big Tech's responsibility for platform content.

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Publishers Disguising Gen AI Content Risk Commercial and Reputational Blowback, reports AdWeek

General

Dec 1, 2023

Artificial Intelligence

Sports Illustrated's undisclosed use of AI-generated content led to a significant drop in its parent company's share price, emphasizing the importance of transparency in media. Advertisers and agencies, concerned about deception, are scrutinizing publishers' integrity.

The scandal has highlighted the risks of eroding trust in the media industry. Concealing AI usage can damage a publisher's reputation and trustworthiness, crucial in a competitive media landscape.

Publishers risk advertiser and consumer backlash for non-transparent AI content use. Openly using AI, as demonstrated by BuzzFeed and G/O Media, can enhance brand differentiation and business opportunities, contrasting the negative implications of hiding AI involvement.

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TikTok launches Pulse Premiere in the UK to connect brands with premium publishers, reports The Media Leader

General

Dec 1, 2023

TikTok's 'Pulse Premiere' advertising solution, initially launched in the US, is extending to the UK, France, and Germany. This tool allows brands to place ads following content from premium publishers in TikTok’s For You feed, enhancing ad control.

Sky Sports in the UK is the inaugural approved publisher, with partners like Brut and BuzzFeed in Europe. The launch addresses advertisers' concerns about placements on platforms that have faced criticism for promoting harmful content.

Pulse Premiere offers advertisers safer ad placement options, aligning with trusted publishers. This approach aligns with industry insights about the effectiveness and importance of trust in advertising sources.

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US judge blocks Montana from banning TikTok use in state, reports Reuters

General

Dec 1, 2023

A U.S. judge has halted Montana's ban on TikTok, which was to take effect on January 1, citing constitutional violations. This injunction, issued by Judge Donald Molloy, responds to a lawsuit by TikTok against Montana's ban, arguing it infringed on free speech rights.

TikTok and its users contested Montana's ban, driven by data security concerns and potential espionage. TikTok expressed relief at the decision, emphasizing the platform's role in facilitating expression and community.

The Montana Attorney General's office, defending the ban, is weighing further steps. The office intends to protect residents from potential data misuse by the Chinese government, despite TikTok's assurances of not sharing U.S. user data with China.

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Sponsorship unmanaged and unmeasured, WFA warns, reports The Media Leader

General

Nov 30, 2023

The World Federation of Advertisers' study reveals only 5% of brands are confident their sponsorship investments target the right audience. Sponsorship forms 11% of marketing budgets, yet its effectiveness and audience alignment remain uncertain.

Despite sponsorship's high budget allocation, brands invest minimally in measuring its ROI. Over 20% don't spend on ROI measurement, focusing more on outputs like event attendance rather than impact on brand objectives.

Nearly half of surveyed brands are uncertain about their spending on sponsorship activation. Additionally, many miss opportunities to use sponsorships for promoting sustainability and social equity, crucial for engaging younger audiences. Global sponsorship spend is projected to reach $189.5bn by 2030.

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Meta Sues FTC on Privacy Move in Challenge to In-House Court, reports Bloomberg

General

Nov 30, 2023

Meta Platforms Inc. has filed a lawsuit against the US Federal Trade Commission, challenging the FTC's authority in its in-house trials. This move seeks to halt the FTC's efforts to modify Meta's 2020 privacy settlement.

Following US District Judge Timothy Kelly's decision allowing the FTC to proceed with revising the 2020 settlement, Meta contends this violates their constitutional rights. The 2020 agreement involved a $5 billion fine for privacy violations, with the FTC now accusing Meta of further breaches.

Meta's lawsuit argues that the FTC's combined roles as prosecutor and judge are unconstitutional. Concurrently, Meta has appealed Judge Kelly's ruling and requested a pause on the FTC's internal proceedings during the appeal.

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TikTok pledges €12B European investment over 10 years as work on Norwegian data center begins, reports TechCrunch

General

Nov 30, 2023

TikTok plans to invest €12 billion to comply with European regulations, starting construction of a data center in Norway. This move aims to address concerns about its Chinese parent company ByteDance's influence and data access.

As part of 'Project Clover', TikTok is committed to conforming to Europe's Digital Services Act. This includes establishing three data centers in Europe and improving data control processes, in collaboration with NCC Group for audits.

The company has begun transferring European user data to its Irish data center, targeting completion by 2024. The new Norwegian data center, set to operate on renewable energy, will start hosting European data from summer 2024.

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Judge dismisses Indiana state’s lawsuit against TikTok over child safety concerns, reports CNN

General

Nov 30, 2023

An Indiana judge dismissed a lawsuit against TikTok, ruling lack of jurisdiction and stating free app download isn't a "consumer transaction" under Indiana law. The lawsuit accused TikTok of deceiving users about data safety and age-appropriate content.

Indiana's Attorney General's office respects but disagrees with the decision, considering an appeal. The lawsuit, part of Indiana's stand against TikTok, claimed the platform exposed users to inappropriate content and misled them about data security.

The case reflects growing concerns about social media's impact on youth, following the 2021 Facebook whistleblower revelations. Indiana previously banned TikTok on government devices over security threats.

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4,789 Facebook Accounts in China Impersonated Americans, Meta Says, reports NYT

General

Nov 30, 2023

Meta Platforms Inc. dismantled a Chinese fake account network on Facebook, targeting U.S. political discourse. The 4,789 accounts copied content from X to mimic American political debates, without partisan bias, amplifying national divisions.

This influence campaign mirrors Russian tactics and poses a significant threat to global elections, including the 2024 U.S. presidential race. China's increasing involvement in U.S. politics marks a shift from focusing primarily on internal Chinese matters.

Meta's response highlights the challenge of countering online misinformation. While these accounts were removed from Facebook, similar activities persist on platforms like X, stressing the need for collaborative efforts to combat digital disinformation.

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Advertisers Say They Do Not Plan to Return to X After Musk’s Comments, reports NYT

General

Nov 30, 2023

Advertisers are reluctant to resume spending on X, previously known as Twitter, after Elon Musk's offensive remarks at the DealBook Summit. Numerous marketing agencies report clients are steadfast in their refusal to advertise on the platform, with temporary ad suspensions likely to become permanent.

Over 200 brands have already ceased advertising on X due to Musk's contentious management and problematic content issues. This exodus endangers X's main revenue source, as advertising forms its financial backbone.

Musk's disregard for advertiser concerns, highlighted by his recent comments, has damaged relationships. Linda Yaccarino's efforts to salvage the situation appear ineffective, leaving X's advertising future uncertain.

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X CEO Linda Yaccarino Defends Musk's 'Go F... Yourselves' Statement to Advertisers, reports AdWeek

General

Nov 30, 2023

X's CEO, Linda Yaccarino, defended Elon Musk's controversial statement to departing advertisers, asserting that Musk was expressing the platform's stance. In a post on X, Yaccarino emphasized X's commitment to information independence and free speech, inviting advertisers to join their community.

Musk's approach led to revenue losses for X as IBM, Apple, and Disney cut ad spending. His DealBook Summit comments targeting withdrawing advertisers escalated tensions.

Yaccarino's support for Musk's stance puts her in a challenging position, given her recent shift from NBCUniversal to X. Industry experts like Ebiquity's Ruben Schreurs view Musk's behavior as damaging to X's future in advertising, with many advertisers unlikely to return under the current leadership.

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Dentsu Expands Retail Media Business to Accelerate Growth for Brands and Retailers, Appoints Brian Monahan as Head of Retail Media Solutions

General

Nov 30, 2023

Dentsu is expanding its retail media business, led by Brian Monahan as Head of Retail Media Solutions, Americas. This expansion aims to enhance consumer insights, retail media dynamics, and create advanced shopping experiences, aligning buy and sell sides for increased sales.

The initiative, supported by a team of over 150 retail experts, combines consultation, implementation, and activation at scale. It integrates Merkle and iProspect's strengths, managing both buy and sell sides to optimize efficiencies and create effective strategies.

Merkury, a leading data and identity platform, powers Dentsu's Retail Media Solution. It develops comprehensive consumer profiles and targeted advertising strategies, informed by Merkle's research on evolving retail media networks and e-commerce trends.

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Meta’s Threads to Launch in Europe in App’s Biggest Expansion Since Debut, reports WSJ

General

Nov 30, 2023

Meta Platforms is set to launch Threads in Europe this December, expanding its reach against competitor X. The EU launch is significant due to the region's strict digital regulations, with Meta adapting by offering a consumption-only version for EU users.

Instagram head Adam Mosseri announced that Threads users can now delete their accounts independently from Instagram. This move into Europe is a strategic step for Meta, considering the region's stringent scrutiny of social media.

The addition of Threads in the EU is expected to boost its user base by 40 million in 2024. Currently trailing behind X, this expansion is a critical test for Threads' long-term viability and growth.

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Nelson Peltz Launches Fresh Proxy Fight Against Disney, reports WSJ

General

Nov 30, 2023

Leadership Transitions

Activist investor Nelson Peltz, leading Trian Fund Management with a $3 billion stake in Disney, is launching a new proxy fight after Disney denied him a board seat. Peltz criticizes Disney's financial performance and shareholder value loss, planning to appeal directly to shareholders.

Disney recently appointed new directors, but Peltz finds this inadequate for restoring investor confidence. His previous campaign led to Disney's cost-cutting measures, yet Peltz remains unsatisfied with its financial progress.

Disney's response to Peltz's campaign emphasizes its shift towards growth and board renewal. The company highlights complex dynamics between Peltz and ex-Marvel Chairman Ike Perlmutter, questioning their alignment with overall shareholder interests.

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TikTok CEO Challenged by Tech Executives on Pro-Palestine Videos, reports Bloomberg

General

Nov 30, 2023

TikTok CEO Shou Chew met with tech leaders to discuss the moderation of antisemitic content and the dominance of pro-Palestine videos. Concerns were raised about TikTok's compliance with its community principles amid increased harassment following recent Middle East conflicts.

The meeting highlighted TikTok's influence in global politics, with over 1 billion users. Data showed a significant imbalance between pro-Palestine and pro-Israel content views, underscoring the platform's impact on the Israel-Hamas conflict.

TikTok responded by questioning the reliability of hashtag-based analysis, but emphasised its efforts to maintain a safe community. The app removed over 1.1 million videos related to the conflict, aiming to provide accurate information to users.

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UK antitrust regulator wins appeal over Apple probe, reports Reuters

General

Nov 30, 2023

The UK Court of Appeal has authorized the Competition and Markets Authority (CMA) to investigate Apple's mobile browser and cloud gaming services. This overturns a prior ruling favoring Apple, which argued the CMA was late in launching the probe.

The court emphasized the CMA's duty to foster competition and protect consumers, stating that a contrary ruling would limit the CMA's ability to address justified concerns about companies like Apple or Google.

While the investigation awaits potential Supreme Court appeal proceedings, the CMA plans to resume its inquiry once legalities conclude. Apple, retaining the right to appeal, hasn't commented on the decision.

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OpenAI Will Add Microsoft as Board Observer, Plans Governance Changes, reports Bloomberg

General

Nov 30, 2023

Leadership Transitions

Sam Altman has been reinstated as OpenAI's CEO, supported by a new three-member board. The restructuring follows a tumultuous period including Altman's abrupt firing and internal conflicts. Microsoft, as OpenAI's key investor, joins as a non-voting board observer.

The reformed board, under Bret Taylor's chairmanship, plans to diversify and strengthen governance. It aims to address previous criticisms about the company's management structure.

Altman's dismissal in November caused significant unrest, including the resignation of co-founder Greg Brockman and threats of mass employee resignations. The recent resolution, reinstating Altman and reshaping the board, marks a pivotal shift in OpenAI's leadership and governance dynamics.

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