Google is "temporarily" allowing PMAX advertisers to opt-out of Google Search Partners while at the same time not admitting any wrong doing. Instead they focus on the low incident rate of porn, piracy, and internationally sanctioned websites. A laughable yet typical response to a problem wholely within their control.
Google is responding to an Adalytics report by providing more control over ad placements, allowing buyers to avoid ads next to undesirable content. This follows claims of ads appearing on inappropriate sites, which Google considered exaggerated.
The company has expanded opt-out options for its Search Partner Network (SPN) across all campaign types, including Performance Max and App Campaigns. This change comes after feedback from brands and media buyers concerned about ad placements.
Despite Google's action, transparency issues remain. Advertisers still lack insight into where SPN ads appear, with Google focusing on the rarity of inappropriate placements rather than improving transparency and control in their advertising ecosystem.