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AI models with systemic risks given pointers on how to comply with EU AI rules, reports Reuters

General

Jul 18, 2025

Artificial Intelligence

The European Commission has issued guidelines to help companies comply with the AI Act, which targets models with systemic risks. These include advanced AI systems with significant societal impact, facing strict rules from 2 August.

Firms like Google, OpenAI, Meta, and others must complete model evaluations, risk assessments, cybersecurity measures, and report serious incidents. Fines for non-compliance can reach €35 million or 7% of global turnover.

General-purpose AI models must meet transparency rules, including documentation, copyright policy adoption, and data usage disclosures. The guidelines aim to ease regulatory concerns and support smooth implementation of the AI Act.

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Expert Opinions

Meta says it won’t sign Europe AI agreement, calling it an overreach that will stunt growth, reports CNBC

General

Jul 18, 2025

Artificial Intelligence

Meta has refused to sign the EU’s AI code of practice, claiming it will hinder innovation and create legal uncertainty for developers. Global affairs chief Joel Kaplan said the code goes beyond the scope of the AI Act.

The EU's voluntary framework, launching next month, aims to support safe and transparent AI in line with the AI Act. Other companies like OpenAI have agreed to sign, while some, including ASML and Airbus, have called for a delay.

Meta argues the code could harm frontier AI development and limit opportunities for European businesses building on such technologies.

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Generative AI sparks brand safety concerns marketers know all too well, reports Digiday

General

Jul 18, 2025

Artificial Intelligence

Marketers are rapidly adopting AI tools to boost productivity, often prioritising speed over long-term risks like IP misuse or brand safety. With limited regulation, brands are navigating this shift with minimal safeguards in place.

Much like early social media, AI challenges brand control over narrative and content use. Replication or spoofing of campaigns is increasingly common, but many brands view it as earned media if done positively.

Agencies are creating internal AI systems with strict oversight, but control remains limited. As legal frameworks lag, marketers are accepting risks and treating AI as an evolving tool they’ll adapt to over time.

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Expert Opinions

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YouTube’s AI slop crackdown has creators concerned, marketers cheering, reports Digiday

General

Jul 18, 2025

Influencer Marketing

YouTube has updated its creator policies to target “inauthentic content,” prompting concern from AI-driven creators but support from marketers.

While YouTube says the update isn’t aimed specifically at AI, creators using automation tools fear it threatens their monetisation. The lack of clarity on what qualifies as “repetitious” content adds to confusion.

Marketers view the move as positive, seeing it as a push for higher-quality content. It’s expected to reduce low-effort videos and promote originality, while still allowing thoughtful use of AI tools. Advertisers remain confident in YouTube’s appeal, as long-form creators continue to drive most branded content spend.

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Netflix Earnings For Q2 2025 Show +15.9% YoY Revenue Growth, Net Income Up By +45.6% YoY

+ 16% YoY Opinions

Earnings

Jul 17, 2025

WSJ reports:

Netflix raised its revenue and margin forecasts after a strong second quarter, driven by new subscribers, higher prices, and ad growth. Revenue rose 16% to $11.08 billion, and profit jumped 46% to $3.1 billion.

Operating margin hit 34.1%, and free cash flow nearly doubled. Netflix now expects full-year revenue of up to $45.2 billion and a 29.5% operating margin, up from previous estimates.

Popular content and live events helped boost engagement. Netflix continues to invest in international content, with shows like Squid Game and Zero Day drawing strong viewership. The ad business is also expected to double in revenue this year.

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Meta Hires Two Key Apple AI Experts After Poaching Their Boss, reports Bloomberg

General

Jul 17, 2025

Artificial Intelligence

Meta has hired two senior AI researchers, Mark Lee and Tom Gunter, from Apple, shortly after securing their former boss Ruoming Pang with a package exceeding $200 million.

The hires highlight Meta’s aggressive AI talent push, as CEO Mark Zuckerberg prioritises AI, investing heavily in staff and infrastructure to compete with OpenAI and Google.

Apple’s AI unit faces uncertainty, with internal debate over using external models like ChatGPT or Claude to power Siri. Meta is leveraging this turmoil by offering significantly higher salaries, attracting top Apple engineers with multiyear deals worth over $100 million each.

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Brussels stalls probe into Elon Musk’s X amid US trade talks, reports FT

General

Jul 17, 2025

Responsible Media

The EU has delayed its investigation into Elon Musk’s X over alleged breaches of the Digital Services Act, likely due to sensitive ongoing trade talks with the US. A decision is now expected after trade discussions progress.

Officials stress that enforcement of EU digital rules remains a priority, despite mounting pressure from the US. The investigation into X focuses on transparency failures and deceptive design, with potential fines up to 6% of global revenue.

The EU is also examining X’s content moderation practices and Grok chatbot’s antisemitic output. Brussels insists legislation enforcement is independent of US trade negotiations.

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Disney, Google, Etsy, and More Brands Rush the Court at WNBA All-Star, reports AdWeek

General

Jul 17, 2025

Sports Marketing

WNBA All-Star Weekend is seeing record engagement, with Ion's recent game peaking at 1.8 million viewers and Disney's WNBA ad revenue up 70% year-on-year. Ad rates have surged, surpassing those of major men’s sports.

Brands like AT&T, Google, Ally, Etsy, and Foot Locker are activating across Indianapolis, with events, pop-ups, and celebrity appearances driving fan excitement. Substantial brand investment shows growing confidence in women’s sports.

Media companies including ESPN, Vox Media, and Togethxr are deepening coverage. With over 60 new WNBA advertisers in 2025, the league’s cultural impact and commercial momentum continue to rise across platforms and fan experiences.

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Google Sues Over Ad Fraud Botnet That Infected 10 Million+ Android Devices , reports AdWeek

General

Jul 17, 2025

Google has filed a lawsuit in New York against a group of alleged cybercriminals in China accused of infecting over 10 million Android devices with malware. The scheme, called BadBox 2.0, turned devices into bots for large-scale ad fraud and digital crimes.

These non-Play-certified devices evaded Google’s security checks, faking ad views and simulating web visits to defraud advertisers. Google responded by enhancing Play Protect and removing over 350 related apps.

The malware builds on a 2023 campaign that installed backdoors on thousands of devices. Authorities, including the FBI and German law enforcement, are involved in disrupting the network.

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Expert Opinions

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Substack Raises $100 Million, Betting on Subscriptions but Coming Around to Ads, reports NYT

General

Jul 17, 2025

Substack, initially focused on paid newsletters, has evolved into a broader social platform and is now embracing advertising. It recently raised $100 million, valuing the company at $1.1 billion, with backing from investors including the Chernin Group and Andreessen Horowitz.

The app now features live video, chats, and social feeds through Notes, attracting millions of users. Substack plans to introduce native advertising in response to demand from creators, despite previously criticising the model.

Founders say this shift reflects new opportunities rather than a change of heart, as the platform aims to rival YouTube more than traditional newsletter tools.

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Meta names Connor Hayes head of Threads, reports Axios

General

Jul 17, 2025

Leadership Transitions

Meta has appointed longtime executive Connor Hayes as head of Threads, signalling the platform’s growth and need for focused leadership. Hayes will take over full responsibility for the app’s development and team by mid-September, reporting directly to Instagram head Adam Mosseri.

Hayes, who helped launch Threads in 2023, was most recently Meta’s VP of product for generative AI. His appointment comes as Threads nears 350 million monthly users and becomes increasingly independent from Instagram.

Meta continues to enhance Threads with features like direct messaging, positioning it to compete more closely with real-time platforms such as X (formerly Twitter).

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Expert Opinions

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Roblox Rolls Out Safety Features Including Selfie-Based Age Test, reports Bloomberg

General

Jul 17, 2025

Advertising To Children

Roblox is enhancing safety with new tools, including an age-estimation feature using video selfies to verify users are over 13 for expanded chat access.

The platform is renaming its chat system from “Friends” to “Connections” and introducing “Trusted Connections,” allowing filtered-free communication for verified users. Teens must verify identity through secure methods to connect with adults.

Roblox is also offering parents new controls like spending alerts and activity tracking, as it seeks to combat online risks and protect young users. These updates aim to create a safer environment and support its advertising ambitions with family-friendly measures.

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US SEC, Musk seek more time for billionaire to respond to SEC's lawsuit, reports Reuters

M&A

Jul 17, 2025

Elon Musk and the U.S. Securities and Exchange Commission have agreed to extend the deadline for Musk to respond to a civil lawsuit over his delayed disclosure of a major Twitter stake.

Musk now has until 29 August 2025 to reply, following a previous extension from June to July 2024. The SEC alleges Musk’s delay allowed him to purchase over $500 million in shares at unfairly low prices.

The regulator is seeking a civil fine and return of ill-gotten profits. Musk, who later rebranded Twitter as X, has not commented. Both parties say the extension supports judicial efficiency.

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Expert Opinions

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Privacy group files complaint against AliExpress, TikTok and WeChat, reports Reuters

General

Jul 17, 2025

Austrian group noyb has filed privacy complaints against AliExpress, TikTok and WeChat, alleging they fail to provide users with full access to their personal data as required under EU law.

While many tech firms offer tools to download user data, noyb claims these Chinese platforms make the process unnecessarily difficult. TikTok and AliExpress have not responded, while WeChat stated it complies with all relevant regulations.

Noyb, known for actions against major U.S. tech companies, also filed similar complaints in January and called for suspending data transfers to China and issuing fines of up to 4% of global revenue.

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Meta Investors Settle Lawsuit With Zuckerberg, Company Officials, reports Bloomberg

General

Jul 17, 2025

Meta investors have reached a settlement with current and former company directors, ending a multibillion-dollar lawsuit in Delaware just one day into the trial.

The case centred on Meta’s $5 billion FTC settlement in 2019 over the Cambridge Analytica scandal, where user data was misused without consent.

Shareholders alleged the payout was excessive and aimed to shield CEO Mark Zuckerberg from personal liability. They were seeking at least $7 billion in damages. Terms of the settlement remain undisclosed, and Meta has declined to comment on the agreement.

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Expert Opinions

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ChatGPT Will Soon Shop Online, Make PowerPoints on Your Behalf, reports Bloomberg

General

Jul 17, 2025

Artificial Intelligence

OpenAI is launching ChatGPT agent, a new tool to help users complete complex tasks like shopping or creating presentations, by combining earlier features Operator and Deep Research.

Initially available to Pro, Plus and Team subscribers, the agent mimics human online actions and accepts feedback mid-task, though it currently works slower than standard chat responses.

While promising greater productivity, OpenAI warns it’s still imperfect and has safety limits, declining certain tasks like legal or financial actions. It seeks user permission for sensitive steps such as purchases and is expected to improve over time with broader enterprise rollout planned later this summer.

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Criteo and Mirakl Team up to Make It Easier for Small, Third-Party Sellers to Buy Retail Media Ads , reports AdWeek

General

Jul 17, 2025

Criteo has partnered with Mirakl to help small third-party sellers easily run self-service ads on retailer marketplaces. The integration gives sellers access to Criteo’s ad tools without retailers needing new tech deals.

Retailers can now grow ad revenues by enabling smaller advertisers to sponsor products and run automated campaigns, expanding their marketplace categories and deepening product offerings.

Mirakl powers over 450 marketplaces, while Criteo supports more than 220 retail media networks. The partnership allows small brands—often bigger ad spenders than first-party sellers—to plug into advanced campaign optimisation and measurement tools, mirroring Amazon’s success with third-party seller advertising.

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Expert Opinions

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Instagram offers a new guide to advertisers to convince them to try out its creator marketplace, reports Digiday

General

Jul 17, 2025

Influencer Marketing

Instagram has launched a detailed 26-page guide to boost adoption of its Creator Marketplace, helping brands find, assess and partner with creators. The tool offers AI-powered recommendations, search features, and creator insights including follower data and content performance.

Brands can build customised creator lists, manage campaigns, and use a dedicated inbox for messaging. Open call briefs allow advertisers to invite creators to collaborate, outlining deliverables and compensation.

The Marketplace now offers end-to-end management from discovery to campaign execution. Though TikTok is ahead, Meta’s improvements make Instagram’s platform a more viable option for influencer partnerships and ad integration.

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Expert Opinions

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Publicis Groupe Earnings For H1 2024 Show +10.9% YoY Revenue Growth, Net Income Up By +3.9% YoY

+ 11% YoY Opinions

Earnings

Jul 17, 2025

Artificial Intelligence

FT reports:

Publicis has raised its full-year growth forecast to nearly 5%, after reporting 10.9% revenue growth and 5.4% organic growth in H1. The group gained major clients from rivals, including Coke and Mars from WPP.

CEO Arthur Sadoun said Publicis outperformed competitors by about 800 basis points in Q2. Despite macroeconomic challenges, 15 key client wins helped offset budget pressures.

The company continues to invest €1bn annually in tech and AI, focusing on innovation over scale. Publicis’s operating income rose 9.3% to €1.1bn, and free cash flow increased to €828mn, highlighting strong performance amid industry disruption.

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Expert Opinions

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Another High-Profile OpenAI Researcher Departs for Meta, reports Wired

General

Jul 16, 2025

Artificial Intelligence

Meta has hired OpenAI researcher Jason Wei for its superintelligence lab, with Wei known for work on reinforcement learning and deep research models. He previously worked at Google on chain-of-thought reasoning.

Sources say Hyung Won Chung, also from OpenAI and a close collaborator of Wei, is joining Meta too. Both researchers’ internal OpenAI profiles have been deactivated, suggesting their exits are final.

Meta is aggressively recruiting AI talent, reportedly offering up to $300 million packages. CEO Mark Zuckerberg recently outlined new plans for the lab, mostly staffed by ex-OpenAI employees. OpenAI is also countering with its own senior hires.

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Expert Opinions

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Amazon.com defeats lawsuit by Prime Video subscribers over commercials, reports Reuters

General

Jul 16, 2025

A U.S. judge has dismissed a proposed class action against Amazon over its decision to introduce ads on Prime Video unless users pay a $2.99 monthly fee to opt out.

Subscribers argued that the change breached their agreements and Washington state consumer laws, claiming they had been misled into expecting an ad-free service.

Judge Barbara Jacobs Rothstein ruled the ads were a permitted "benefit modification" under Amazon’s terms. The change, implemented in January 2024, was found to be contractually allowed. Subscriber lawyers have not yet commented on the ruling.

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HP Is Launching an Ad Business With Laptop-Targeted Ads and a Streaming Service, reports AdWeek

General

Jul 16, 2025

HP is launching the HP Media Network to tap into advertising budgets by turning its devices into ad platforms. It claims a global reach of 830 million users, with ad placements available on its computers, apps, and via partners like Microsoft and Kargo.

Ads include formats such as “Toast” notifications and targeted campaigns using first-party data on device use, app activity, and purchase history. HP also plans to introduce a free, ad-supported streaming service with standard in-stream and pause ads.

This move mirrors smart TV makers’ strategies and reflects a wider trend of hardware firms seeking to monetise consumer attention through advertising.

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UK indies collaborating amid shift in agency model, reports The Media Leader

General

Jul 16, 2025

Agency Management

Independent agencies are increasingly collaborating to match the scale of holding groups, with 90% in the UK working together to expand services and win new business, according to SBS’s report Adapt to Thrive.

Benefits cited include greater service capabilities, access to new markets, and stronger pitch performance. However, challenges remain, such as co-ordinating different billing models, maintaining brand identity, and building trust.

Technology is seen as a key enabler, but 71% of agencies face adoption barriers due to lack of training, support and time. Despite this, the landscape is shifting, with collaboration emerging as a key growth strategy for indies.

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OpenAI to take cut of ChatGPT shopping sales in hunt for revenues, reports FT

General

Jul 16, 2025

OpenAI plans to introduce ecommerce capabilities in ChatGPT, allowing users to buy products directly within the platform and enabling the company to earn commission from each transaction.

This marks a shift from relying mainly on subscriptions, aiming to monetise free users and compete with traditional search engines like Google by integrating product discovery and purchases.

Partnering with Shopify, OpenAI is testing checkout tools and showing product links from third-party merchants. The move raises questions about AI-driven preferences in search results and could disrupt traditional advertising models, though OpenAI says it won’t sell placement in results.

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Facebook privacy practices the focus of $8 billion trial targeting Zuckerberg, reports Reuters

General

Jul 16, 2025

A $8 billion trial has begun against Mark Zuckerberg and other Meta leaders over alleged violations of a 2012 FTC data privacy agreement linked to the Cambridge Analytica scandal.

Shareholders claim the defendants failed to oversee data protections, costing Meta billions in fines and legal fees. Testimonies will include Zuckerberg, Sheryl Sandberg, Marc Andreessen and others. Defendants deny wrongdoing.

The case marks a rare oversight lawsuit to reach trial in Delaware. Plaintiffs also allege Zuckerberg sold shares using insider knowledge. Defendants argue sales followed a pre-set trading plan. A ruling is expected months after the trial concludes.

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OpenX’s Curation Tool Improves Buy-Side Control - But It Doesn’t Want To Replace DSPs, reports AdExchanger

General

Jul 16, 2025

OpenX has launched OpenXSelect, a curated platform aiming to give advertisers greater control and transparency without becoming a demand-side platform.

It uses AI-powered tools to match ads with high-quality supply based on context, location, and audience data, allowing advertisers to build precise, topic-based inventory packages.

Despite expanding buy-side features, OpenX remains committed to its role as a supply-side platform, aiming to enhance DSP performance through smarter signal curation. This approach helps avoid inefficiencies and supports a balanced, two-sided marketplace rather than reverting to opaque ad network models.

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Expert Opinions

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Google’s YouTube overtures gain traction among marketers refocusing on brand investments, reports Digiday

General

Jul 16, 2025

YouTube is aggressively pitching agencies and brands to shift more budget to the platform, emphasising its role in connected TV and its ad offerings like Shorts, Peak Points, and YouTube Select.

Agency buyers report rising investment, with some noting up to 47% growth in H1 2025. YouTube ads on TV screens nearly doubled year-on-year, now making up 43% of video ad spend.

Google is pushing YouTube as both a performance and brand-building platform. As marketers rebalance away from lower-funnel channels, YouTube’s mix of creator-led content and premium placements is increasingly seen as a viable alternative to traditional TV.

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AI is reshaping Omnicom’s workflow. Its revenue model may be next, reports Digiday

General

Jul 16, 2025

Artificial Intelligence

Omnicom is integrating AI deeply into its operations, moving from basic tools to a proprietary network of AI agents powered by its Omni platform. These agents aid teams with tasks like campaign testing, content creation, and trend analysis.

The company sees AI as creative infrastructure rather than pure automation. However, client adoption remains slow, hindered by legal, compliance, and cost concerns around scaling AI tools.

Omnicom anticipates a shift from billable hours to outcome-based compensation. While internal gains are evident, the long-term impact depends on clients’ readiness to invest in advanced AI solutions and adjust their working models.

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Omnicom Earnings For Q2 2025 Show +4.2% YoY Revenue Growth, Net Income Down By -20.2% YoY

+ 4% YoY Opinions

Earnings

Jul 16, 2025

WSJ reports:

Omnicom’s Q2 profit fell to $257.6 million due to increased expenses from its Interpublic acquisition and severance linked to efficiency efforts. Adjusted earnings met expectations at $2.05 per share.

Revenue rose 4.2% to $4.01 billion, led by an 8.2% gain in media and advertising. This was partly offset by declines in public relations, healthcare, and retail commerce sectors.

Omnicom is finalising a $13.5 billion all-stock merger with Interpublic, aiming to create the world’s largest ad agency. The FTC approved the deal, requiring neutrality in ad placements regardless of political content, with closure expected in the second half of 2025.

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IAB Tech Lab pitches plan to help publishers gain control of LLM scraping, reports Digiday

General

Jul 16, 2025

Artificial Intelligence

The IAB Tech Lab is forming a task force of publishers and edge compute firms to develop a technical framework for managing and monetising LLM crawling of publisher content.

The proposed LLM Content Ingest API would define access rights, tier content, and offer payment models like cost-per-query. Tokenisation will help track usage and ensure accurate compensation, while also addressing brand safety concerns.

However, enforcing compliance remains a challenge, as some crawlers bypass robots.txt. The IAB urges publisher unity and believes edge providers like Cloudflare and Fastly can help enforce rules while legal and regulatory outcomes develop.

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Expert Opinions

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X hit by complaints to EU over user data and targeted advertising, reports Reuters

General

Jul 15, 2025

Nine civil society groups have filed complaints against Elon Musk’s platform X, alleging it uses sensitive user data for targeted advertising, potentially breaching EU laws.

The complaints were submitted to the European Commission and French regulator Arcom under the Digital Services Act, which bans ads based on data like religion or sexuality.

The groups found ads in X’s Ad Repository appearing to target users by political views, sexual orientation and health status, violating GDPR Article 9. They have urged regulators to investigate and take action, warning of serious privacy concerns linked to X’s advertising practices.

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Roblox launches IP licensing platform, partners with Netflix, Lionsgate, reports Reuters

General

Jul 15, 2025

Gaming / Metaverse

Roblox has launched a licensing tool that lets intellectual property holders integrate characters and worlds into its games, aiming to boost engagement and revenue.

Partners include Netflix, Lionsgate, Sega and Kodansha, allowing developers to use characters from shows like Stranger Things and Squid Game.

The new License Manager streamlines licensing for creators, supports rapid integration of IP, and reflects Roblox’s wider ambition to become a hub for gaming, commerce and media. The company plans to expand the feature to more IP holders and hopes to channel 10% of global gaming content revenue through its platform.

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Expert Opinions

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Suspected AI Content Halves Reader Trust and Hurts Ad Performance, reports AdWeek

General

Jul 15, 2025

Artificial Intelligence

A study by Raptive found trust drops by nearly 50% when readers believe content is AI-generated, even if it isn’t. This perception also reduces purchase intent and willingness to pay a premium for nearby ads by 14%.

Participants rated content and ads as less trustworthy, authentic, and inspiring when they believed AI was involved. Even without AI labels, tone alone affected brand perception and ad performance.

With AI-generated content growing, the study highlights the importance of human oversight, transparency, and clear labelling to protect trust and ad effectiveness in an increasingly AI-driven media landscape.

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Nearly 90% of Advertisers will Use Gen AI to Build Video Ads, According to IAB’s 2025 Video Ad Spend & Strategy Full Report

General

Jul 15, 2025

Artificial Intelligence

Generative AI is transforming video ad creation, with half of advertisers already using it and 86% planning to adopt it. Smaller brands are especially embracing GenAI to produce quality ads quickly and affordably.

CTV is gaining ground, with 47% of inventory expected to be biddable. Advertisers want better tools, real-time data, and more control, particularly for live sports. Despite automation, human support remains important.

Business outcomes now top the list of priorities. CTV and social video are held to the same performance standards, with advertisers ready to cut spend if results, such as sales and store visits, are not delivered.

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Expert Opinions

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xAI says it has fixed Grok 4’s problematic responses, reports TechCrunch

General

Jul 15, 2025

Artificial Intelligence

xAI’s new language model, Grok 4, faced backlash after launching last week due to offensive outputs and its tendency to mirror Elon Musk’s views on controversial topics.

xAI attributed the issues to Grok misinterpreting internet memes and aligning responses with Musk, its creator. The company has since updated the model’s system prompts to improve neutrality and source diversity.

Grok is now instructed to avoid bias, provide independent analysis, and not rely on Musk, past versions, or xAI’s positions when generating responses, especially on sensitive or current topics.

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Expert Opinions

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Brands increasingly diversifying retail media strategy, reports The Media Leader

General

Jul 15, 2025

More brands are working with multiple retail media networks, with partnerships lasting longer and integration into wider marketing strategies increasing. IAB Europe predicts retail media adspend will hit €31bn by 2028.

On-site formats dominate spend, but off-site activity is rising fast. More brands now have dedicated retail media teams, while integration within digital marketing has also grown.

Key barriers remain, including network fragmentation and lack of standardisation, though concerns over data and tech have declined. Transparency, performance, and measurement are top priorities for buyers, with return on adspend the most valued metric in evaluating retail media partnerships.

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Meta’s New Superintelligence Lab Is Discussing Major A.I. Strategy Changes, reports NYT

General

Jul 15, 2025

Artificial Intelligence

Meta’s new superintelligence lab, led by Alexandr Wang, is considering shifting from open-source to closed AI models, marking a major strategic change. The Behemoth model’s release has been delayed due to poor internal performance.

This possible shift could move Meta away from its long-standing open-source philosophy. No final decision has been made, and Mark Zuckerberg’s approval is required. The lab may still maintain some open models while focusing on a closed one.

The lab operates separately from Meta’s main teams. Wang’s group is tasked with building superintelligent AI, attracting top talent with lucrative offers and reshaping Meta’s AI ambitions.

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PBS and NPR’s Last-Ditch Fight to Save Funding, reports NYT

General

Jul 15, 2025

PBS CEO Paula Kerger is campaigning to stop a proposed $500 million cut to U.S. public media funding, urging lawmakers to reject the measure. Local station leaders warn the cuts could force closures, especially in rural areas.

NPR and PBS are mobilising supporters and station directors to lobby key Republican senators, stressing local impact and urging alternatives to defunding over concerns of bias.

Prominent figures like Ken Burns have spoken out, and both networks have launched urgent public appeals. Congress is expected to vote imminently, with public broadcasters calling this the biggest threat in their history.

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Meta Faces New EU Tech Antitrust Clash After €200 Million Fine, reports Bloomberg

General

Jul 15, 2025

Meta faces renewed pressure from the EU after a €200 million fine failed to bring its services into full compliance with the Digital Markets Act. The EU has warned that Meta’s “pay or consent” model still falls short of requirements.

Brussels says Meta has made only limited changes, prompting a formal warning and possible future fines. Meta argues its offerings already exceed what’s required by the law.

The clash could end in court, testing EU regulators’ ability to curb Big Tech. Meta has been fined nearly €1 billion in under a year, with Apple and Google also facing regulatory action.

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Google Performance Max campaigns get new brand asset rules, reports Search Engine Land

General

Jul 14, 2025

Artificial Intelligence

Google Ads has completed the rollout of brand guidelines for all Performance Max campaigns created via the UI, moving brand assets from asset groups to the campaign level.

API users must update workflows to check if brand_guidelines_enabled is true and use CampaignAsset for brand assets. Failing to adapt may cause campaign issues and branding inconsistencies.

Migration is ongoing and will finish by 30 October. From API v21, brand guidelines will be enabled by default. Advertisers are urged to update systems now to ensure smooth operation, maintain campaign performance and safeguard brand representation.

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AI slop is proliferating on YouTube, and major brands are advertising against it, reports Marketing Brew

General

Jul 14, 2025

Artificial Intelligence

AI-generated “slop” content—low-quality, bizarre or misleading videos—is proliferating on YouTube, with ads from major brands appearing alongside such material. Some videos have included deepfakes and misinformation.

YouTube doesn’t currently let advertisers opt out of AI-generated content, focusing instead on video themes rather than production methods. While some AI slop channels have been removed, others remain active.

Experts warn of reputational risks for brands as this content grows. Despite YouTube's AI disclosure and content policies, enforcing them is challenging. Advertisers must weigh short-term visibility against potential long-term brand damage from being associated with questionable AI-generated material.

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Following YouTube, Meta announces crackdown on unoriginal Facebook content, reports TechCrunch

General

Jul 14, 2025

Meta will penalise Facebook accounts that repeatedly share unoriginal content, including reposted text, images, or videos without adding value. Offenders risk reduced distribution and loss of monetisation access, while original creators will be credited.

The crackdown comes as Meta removed 10 million impersonator accounts and addressed 500,000 cases of spammy behaviour. A new system will link duplicates to original posts, and creators will gain visibility into penalties via dashboard insights.

While focused on reuse, the update hints at tackling low-quality AI-generated videos. Meta encourages authentic storytelling and warns against relying on stitched clips or auto-generated captions from external apps or tools.

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TikTok Urgently Pitches Canada Security Solution to Avoid Shutdown, reports Bloomberg

General

Jul 14, 2025

TikTok is seeking talks with Canadian officials to avoid a shutdown order citing national security concerns. The company says its attempts at engagement have been ignored and time is running out to prevent major job losses.

CEO Shou Zi Chew has requested an urgent meeting with Canada’s Industry Minister, warning that TikTok may soon fire staff and end local investment. TikTok says it’s open to creating a data security plan similar to those in the US and EU.

The app remains available in Canada, but TikTok argues banning its local unit would reduce accountability while failing to address broader user concerns.

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News UK, Future and Ocado tap clean room tech for smarter data targeting, reports Digiday

General

Jul 14, 2025

News UK, The Independent, Immediate Media, and Future have partnered with Ocado to test clean room-powered data matching using Permutive’s platform. This aims to combine publisher audience data with Ocado’s shopper insights for more precise ad targeting while preserving user privacy.

Each publisher works individually via the clean room, enabling predictive targeting without sharing personal data. The initiative supports first-party data strategies as cookie-based targeting declines, helping advertisers reach consumers more effectively.

The partnership bridges upper-funnel media and lower-funnel retail data, allowing advertisers to access high-intent audiences across platforms, and potentially raising ad value for publishers.

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Nielsen launches CTV adspend data in UK, reports The Media Leader

General

Jul 14, 2025

Nielsen will expand its Ad Intel product in the UK from September to include connected TV (CTV) adspend data. This follows a similar launch in Germany in June.

The update will cover major streaming platforms such as Netflix, Amazon Prime Video, ITVX and Disney+, offering a fuller view of the UK media landscape.

Advertisers will be able to compare CTV spend with linear TV, digital and other media types, gaining insights into competitors' strategies and shifts in media investment. The move supports better campaign planning in a fast-growing advertising channel.

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EU Calls X in for Talks After Grok Chatbot’s Antisemitic Posts, reports Bloomberg

General

Jul 14, 2025

EU officials will meet with Elon Musk’s X on Tuesday after its Grok chatbot posted antisemitic content, prompting global backlash. The company blamed a faulty update, deleted the posts and issued an apology.

The European Commission sees Grok as part of X, making it subject to the Digital Services Act, which governs online content moderation and transparency obligations.

X is already under investigation for multiple breaches of the law. Officials from Turkey, Poland and Germany have called for stronger action. The EU can impose fines of up to 6% of a company’s global revenue for violations.

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Apple Faces Calls to Reboot AI Strategy With Shares Slumping, reports Bloomberg

General

Jul 14, 2025

Artificial Intelligence

Apple is under pressure from investors to accelerate its AI strategy following a $630 billion drop in market value this year and slow rollout of AI features.

Analysts urge Apple to break tradition with a major acquisition, such as Perplexity AI, to boost talent and innovation. Apple has been outpaced by rivals like Meta in AI investment and hiring.

Despite ample resources, Apple’s cautious approach and leadership changes raise concerns. Some analysts believe bold moves or a management shake-up may be needed to avoid falling behind in the AI race and secure long-term growth.

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Meta trial becomes test of board culpability over corporate scandals, reports FT

General

Jul 14, 2025

Meta executives, including Mark Zuckerberg and Sheryl Sandberg, will testify in a Delaware court over claims that board mismanagement led to billions in sanctions related to data breaches.

Minority shareholders allege directors knowingly violated a 2012 privacy agreement and shielded Zuckerberg during a $5bn FTC settlement. Meta denies wrongdoing, insisting it had strong privacy controls post-2012.

The case marks the first Caremark claim to reach trial in Delaware, as tech firms grow wary of the state’s scrutiny. The outcome could shape future legal accountability for board-level oversight of corporate scandals in Big Tech.

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Five EU states to test age verification app to protect children, reports Reuters

General

Jul 14, 2025

Advertising To Children

Five EU countries will trial a new age verification app to better protect children online, based on the European Digital Identity Wallet framework launching next year.

Each country can adapt the app to national needs, with the initiative part of broader efforts under the EU’s Digital Services Act (DSA) to safeguard minors.

The European Commission also issued new guidelines urging platforms to combat harmful content, cyberbullying and addictive features. Major platforms like X, TikTok and Meta are under investigation for potential DSA breaches, amid mounting global concerns over social media’s impact on children’s mental health.

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US online spending surges $24.1 billion as steep discounts boost sales, Adobe says, reports Reuters

General

Jul 12, 2025

Online spending in the U.S. reached $24.1 billion from 8–11 July, surpassing Adobe’s forecast amid strong demand for back-to-school discounts. Retailers saw a 30.3% sales increase during events like Amazon Prime Day.

Major players including Amazon, Walmart and Target offered deep discounts across categories, helping consumers trade up on higher-priced items. Amazon also extended its sales window to 96 hours.

Mobile shopping drove 53.2% of sales. Discounts ranged from 11–24%, with apparel seeing the steepest reductions. The spending surge came amid trade uncertainty, as an August 1 deadline for new agreements looms under Trump’s tariff policies.

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Apple Offers as Much as $150 Million for Formula One U.S. Rights, reports WSJ

General

Jul 12, 2025

Sports Marketing

Apple has offered up to $150 million annually for exclusive U.S. Formula One broadcasting rights, outbidding current partner ESPN, which pays around $90 million. ESPN’s contract ends after this season and it is not expected to counter.

A deal with Apple could secure F1 a major financial boost but may reduce audience reach, as ESPN averaged 1.1 million live U.S. viewers per race. F1’s U.S. popularity has grown, but interest from broadcasters was mixed.

Apple recently saw success with its “F1” film starring Brad Pitt. The offer aligns with its strategy to expand Apple TV+ sports content and prestige.

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TikTok loses bid to dismiss lawsuit alleging its addictive design exploits kids, reports CNBC

General

Jul 11, 2025

A U.S. judge has allowed New Hampshire’s lawsuit against TikTok to proceed, rejecting the company’s request for dismissal. The state alleges TikTok’s design features are addictive and intentionally target children.

The suit claims these features increase ad exposure and spending via TikTok Shop. TikTok denies wrongdoing, citing its safety tools and screen time limits for teens, calling the claims outdated and selective.

This case follows similar actions against Meta, Snapchat, and Discord, with growing calls for regulation. TikTok’s future in the U.S. remains uncertain as ByteDance faces a looming deadline to divest under legislation signed by President Biden.

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Google to Pay $2.4 Billion in Deal to License Tech of Coding Startup, Hire CEO, reports WSJ

M&A

Jul 11, 2025

Artificial Intelligence

Google will pay around $2.4 billion to license technology from AI coding startup Windsurf and hire its CEO and select staff, without acquiring a stake in the company. Most Windsurf employees will stay.

The deal follows failed acquisition talks between Windsurf and OpenAI, which collapsed after Microsoft objected to terms that would exclude it from access to Windsurf’s technology.

This marks a setback for OpenAI in the race to dominate AI coding tools and highlights growing tensions with Microsoft. The move reflects ongoing efforts by major tech firms to secure top AI talent through strategic hires and technology licensing.

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Meta Acquires Voice AI Startup PlayAI, Continuing to Add Talent, reports Bloomberg

M&A

Jul 11, 2025

Artificial Intelligence

Meta has acquired PlayAI, a small voice-focused AI startup, with the entire team set to join Meta under Johan Schalkwyk’s leadership next week.

This move supports Meta’s broader AI ambitions, following major investments in infrastructure and talent, and a recent internal restructure led by CEO Mark Zuckerberg.

PlayAI’s expertise in natural voice creation will contribute to Meta’s work on AI Characters, Meta AI, wearables, and audio tools. Financial terms were not disclosed, but a Meta spokesperson confirmed the deal without offering further details.

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French probe of Musk's X deepens as police are called in, reports Reuters

General

Jul 11, 2025

French prosecutors have escalated their investigation into Elon Musk’s platform X, probing alleged algorithm abuse and fraudulent data extraction by the company or its executives.

Police may use wiretaps, surveillance or summonses, with non-compliance potentially leading to international arrest warrants. The probe follows complaints of foreign interference and centres on misuse of automated data systems.

This adds to tensions between Europe and the US over online discourse. Musk, a vocal supporter of right-wing parties in Europe, has criticised France’s handling of tech regulation and continues to position himself as a defender of free speech on X.

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Elon Musk’s xAI seeks up to $200bn valuation in next fundraising, reports FT

General

Jul 11, 2025

Investment Rounds

Elon Musk’s xAI is preparing a new fundraising round that could value the company between $170bn and $200bn, up from $18bn in May.

This follows recent cash and loan deals totalling $10bn, as well as a $300mn secondary stock sale in June. Saudi Arabia’s PIF is expected to play a major role in the upcoming deal.

xAI recently launched Grok 4 amid controversy over hate speech. It acquired X in March, boosting its combined valuation. Despite risks linked to Musk’s political ties, investor interest remains strong, with SpaceX and other Musk ventures also seeing rising valuations.

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Meta won't tweak pay-or-consent model further despite risk of EU fines, sources say, reports Reuters

General

Jul 11, 2025

Meta is expected to face new EU antitrust charges and daily fines after refusing to further alter its controversial pay-or-consent model.

The European Commission had warned Meta about non-compliance with the Digital Markets Act and issued a €200 million fine in April for breaches from November 2023 to 2024.

Despite limited changes, Meta reportedly won’t offer more unless circumstances shift. This stance may trigger daily fines of up to 5% of global turnover. Meta maintains its model complies with the rules and claims the Commission is unfairly targeting its business approach. The Commission has not commented further.

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Omnicom confirms the pending exit of influential Annalect chief Slavi Samardzija, reports Digiday

General

Jul 11, 2025

Leadership Transitions

Slavi Samardzija will leave his role as CEO of Omnicom’s Annalect in September, to be replaced by Adam Gitlin. His departure is seen by insiders as signalling wider changes within the company’s tech and analytics unit.

Samardzija played a key role in launching Omnicom’s Omni platform, credited with helping secure major accounts like Amazon. His exit comes amid Omnicom’s proposed $13.5bn takeover of IPG and possible restructuring to unify operations.

Despite the timing, Gitlin is expected to provide continuity. His leadership in developing Omni positions him to maintain Annalect’s momentum during this period of transformation and industry consolidation.

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A year out from the World Cup, sponsors are stepping up their game, reports Marketing Brew

General

Jul 10, 2025

Sports Marketing

With the 2026 FIFA Men’s World Cup approaching, brands and sponsors are preparing to engage US audiences, despite football being more dominant than soccer in the country.

This summer’s FIFA Club World Cup serves as a testing ground for activations by sponsors like Visa and Michelob Ultra, while others such as Rexona and Valvoline are reserving budgets for next year’s main event.

Brands aim to capitalise on the World Cup to spark lasting interest in soccer. Initiatives include campaigns, fan experiences, and community projects to sustain fan engagement beyond the tournament’s end and boost long-term brand growth.

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EU Rolls Out AI Code With Broad Copyright, Transparency Rules, reports Bloomberg

General

Jul 10, 2025

Artificial Intelligence

The European Union has released a voluntary code of practice to support companies in complying with the new AI Act, focusing on transparency and copyright protections.

Developers must document AI features, avoid training on pirated content, and honour creators' requests to exclude copyrighted work. Companies must also address copyright violations caused by AI output.

Although not legally binding, the code aims to help firms prepare for the AI Act’s phased enforcement. Some tech firms oppose it, arguing it goes too far. Fines for non-compliance could reach up to 7% of global annual sales when enforcement begins fully in 2026.

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Turkey's competition board imposes $8.9 million fine to Google, reports Reuters

General

Jul 10, 2025

Turkey’s Competition Authority has fined Google approximately 355 million lira ($8.87 million) for non-compliance with regulatory obligations.

The fine follows a review of Google’s actions during a previous investigation, in which the company was required to make specific design changes.

Authorities found that some of Google’s implementations during this compliance process violated existing regulations, prompting the penalty.

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Musk Unveils Grok 4 AI Chatbot After Antisemitism Controversy, reports Bloomberg

General

Jul 10, 2025

Artificial Intelligence

Elon Musk’s xAI has launched Grok 4, claiming it surpasses most graduate students in intelligence across disciplines and improves on voice capabilities and benchmark scores.

The release follows controversy over antisemitic Grok 3 posts on X, prompting xAI to ban hate speech from its platform. Musk acknowledged the need for responsible AI but avoided directly addressing the incident.

Grok 4’s debut coincided with CEO Linda Yaccarino’s resignation from X and ongoing fundraising efforts, as xAI spends heavily to compete with AI leaders like Google, OpenAI and Meta while integrating more deeply with X.

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EU's top court adviser sides with Italy in Meta Platforms dispute, reports Reuters

General

Jul 10, 2025

News Publishing

EU countries may adopt national rules to support publishers in negotiations with tech giants, provided these do not restrict freedom of contract, according to a top adviser to the EU’s highest court.

The case concerns a dispute between Meta and Italy’s AGCOM over fees for using news article snippets, which Meta challenged under EU copyright rules.

The adviser said national measures are allowed if they support press sustainability and let publishers earn fair revenue, but regulators like AGCOM must ensure they only assist, not override, parties’ contractual rights. A final court ruling is expected in the coming months.

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Irish data regulator opens new inquiry into TikTok over data stored in China, reports Reuters

General

Jul 10, 2025

Ireland’s Data Protection Commission has launched a new inquiry into TikTok concerning the storage of European users’ data on servers in China.

TikTok, owned by ByteDance, was fined €530 million in May for transferring European data to China, prompting further regulatory scrutiny.

As TikTok's lead EU regulator, the Irish authority will now investigate whether ongoing data storage practices comply with European privacy rules.

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Google’s Gemini AI App Can Now Turn Photos Into Short Video Clips, reports Bloomberg

General

Jul 10, 2025

Artificial Intelligence

Google is expanding its Gemini AI assistant with a tool that turns photos into 8-second MP4 videos with sound, now available to Ultra and Pro subscribers in select regions. The feature uses Veo 3, Google’s latest video model, and is accessed via Gemini’s chat interface.

While effective at animating nature and objects, the tool struggles with complex prompts and may alter facial features, raising concerns about accuracy. Google says these are early limitations of the technology and not intentional.

To ensure safe use, the feature blocks content involving public figures or that promotes harm, with further improvements planned in future updates.

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Amazon weighs further investment in Anthropic to deepen AI alliance, reports FT

General

Jul 10, 2025

Artificial Intelligence

Amazon is considering increasing its investment in Anthropic beyond the $8bn already committed, aiming to deepen a strategic alliance key to both companies' AI ambitions. The move would help Amazon compete with Microsoft-OpenAI and Google-Gemini partnerships.

The partnership centres around joint development, sales, and infrastructure, including Project Rainier’s massive data centre plans using Amazon’s Trainium2 chips. Anthropic’s Claude models are also embedded in Amazon services like Alexa+ and Prime Video.

While both parties maintain independent governance, Amazon has positioned itself as Anthropic’s main cloud and training partner, promoting Claude actively to AWS clients, with over $13.8bn fair value already tied to the investment.

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Snap Taps Reddit Exec Mary Ann Belliveau to Helm North America Ad Sales, reports AdWeek

General

Jul 10, 2025

Leadership Transitions

Mary Ann Belliveau, formerly of Reddit, X, and Google, has joined Snap as president of North America Sales. She brings extensive digital media experience, having helped grow Reddit’s revenue from under $100 million to over $1 billion.

Joining her are Bob Cornwall as general manager of Canada and Izabela Lopes as senior director of screens and services. The hires support Snap’s aim to boost its advertising capabilities and appeal to Gen Z and millennials.

Snap recently launched AI-powered ad tools, new ad formats, and incentive schemes as it seeks to strengthen its market position amid TikTok’s uncertain future in the US.

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Disney and ITV Strike First-of-Its-Kind Deal to Share Select Content Across Streaming Platforms, reports Variety

General

Jul 10, 2025

Disney and ITV have launched a content-sharing initiative, allowing each platform to host a curated collection from the other. Around 70–100 hours of content will be shared and refreshed regularly, starting 16 July.

Disney+ will feature ITVX hits like Mr. Bates vs The Post Office and Love Island, while ITVX will showcase titles such as The Bear, Andor, and The Kardashians. Access is free for existing subscribers.

The partnership aims to attract new audiences by leveraging complementary viewer bases. Disney plans similar deals in other European markets, signalling a shift towards greater collaboration between streamers and broadcasters.

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Was That Amazing Video in Your Feed Real or AI. Tech Platforms Are Struggling to Let You Know, reports WSJ

General

Jul 10, 2025

Artificial Intelligence

Tech platforms are struggling to manage trust as AI-generated videos become harder to distinguish from real content. Mislabelled clips, like those from TikTok creator Nikolai Savic, damage reputations and frustrate users.

Meta, TikTok and Google have introduced labelling tools, but inconsistencies persist. Some AI ads run without disclosures, raising concerns about transparency and misleading audiences.

Efforts like C2PA aim to standardise AI content labelling, but experts doubt widespread adoption. While platforms are updating policies and tools, gaps remain in reliably identifying AI-generated content and protecting user trust across social media and advertising.

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Comscore, iSpot and VideoAmp Get Another Stamp Of Approval From JIC, reports AdExchanger

General

Jul 10, 2025

Comscore, iSpot and VideoAmp retained JIC certification for currency-grade readiness, affirming their ability to support real-world media transactions. The audit also approved Comscore for personified demographics, one of three key deal types.

The JIC's report highlighted areas for improvement, including refining younger demographic data and increasing transparency. All three firms met the required standards and can now be compared directly.

While Nielsen remains dominant, some question its transparency and compatibility with new currencies. JIC’s quicker, adaptable process offers an alternative, but wide adoption still faces hurdles due to market inertia and the complexity of changing established systems.

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NBCU's Super Bowl Ads Now Going for $8 Million, reports AdWeek

General

Jul 10, 2025

Sports Marketing

NBCUniversal is commanding up to $8 million for a 30-second Super Bowl 60 ad, up from the initial $7 million, due to high demand. The February 2026 game coincides with the Winter Olympics and NBA All-Star Game, boosting interest across its sports portfolio.

Advertisers must now match the $8 million spend across NBCU’s other sports content to secure a spot. NBCU is prioritising buyers willing to exceed this threshold.

This mirrors Fox’s Super Bowl 59 strategy, where high demand led to similar pricing and matching requirements. NBCU is already in talks with the NFL for extra inventory to meet demand.

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OpenAI to release web browser in challenge to Google Chrome, reports Reuters

General

Jul 10, 2025

Artificial Intelligence

OpenAI is preparing to launch an AI-powered web browser built on Chromium, aiming to challenge Google Chrome’s dominance. It is expected to integrate features like ChatGPT and AI agents to streamline tasks such as form-filling and bookings.

The browser will allow OpenAI to access valuable user data, threatening Google’s advertising model, which heavily relies on Chrome’s search and targeting capabilities.

OpenAI’s move follows its acquisition of an AI hardware startup and hiring of former Google executives. The browser will compete with new AI browsers from Perplexity and Brave, as OpenAI seeks to grow its ecosystem beyond ChatGPT.

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Conde Nast and Hearst strike Amazon AI licensing deals for Rufus, reports Digiday

General

Jul 10, 2025

Artificial Intelligence

Amazon has signed multi-year AI content licensing deals with Condé Nast and Hearst, following a similar agreement with The New York Times.

The content will power Rufus, Amazon’s AI shopping assistant, with first activations expected this summer. Rufus answers product-related questions using structured, lifestyle content ideal for shopping suggestions.

These publishers bring SEO-optimised, evergreen content that aligns with consumer intent. While terms remain undisclosed, the partnerships show publishers exploring commercial opportunities in AI, even as concerns remain about long-term business impacts and how AI models use licensed material over time.

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WPP Names Microsoft Exec Cindy Rose as CEO, reports AdWeek

General

Jul 10, 2025

Leadership Transitions

WPP has appointed Microsoft executive Cindy Rose as its next CEO, effective 1 September 2025, succeeding Mark Read, who will support the transition until year-end.

Rose brings deep tech and AI experience from Microsoft, Vodafone, Virgin Media and Disney, and has served on WPP’s board since 2019. She described the appointment as “coming home”.

Her appointment follows a challenging year for WPP, marked by client losses, job cuts and a profit warning. Rose is expected to drive AI transformation, with backing from Chair Philip Jansen and Read, who praised her global leadership and familiarity with WPP’s clients and operations.

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Google brings its AI-powered marketing tools to India after Google tax repeal, reports TechCrunch

General

Jul 9, 2025

Artificial Intelligence

Google has launched its AI-powered advertising tools in India following the repeal of the 6% digital ad tax, making the market more appealing for global tech firms.

New tools include “Generated for You” in Product Studio, Smart Bidding Exploration, and AI Max for Search Campaigns, which improve ad targeting and efficiency. YouTube’s shoppable ads and connected TV formats have also launched in India.

Google added local features like Hindi support and rural targeting. India’s digital ad market is projected to reach $7 billion by 2025, with Google reporting strong growth in local ad revenue last year.

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Prime Day 2025 sales grow, despite nervous early reports, reports Axios

General

Jul 9, 2025

U.S. shoppers spent $7.9 billion online on the first day of Amazon’s four-day Prime Day event, marking a nearly 10% increase from last year, according to Adobe.

Retailers expect record online sales totalling $23.8 billion across 8–11 July. Other brands like Walmart and Best Buy also extended their sales to compete.

While Momentum Commerce reported a 41% drop for some sellers, Amazon disputed these figures. Many purchases were under $20, with essentials among the top-sellers. Despite mixed signals, Amazon expressed satisfaction with early results, noting this year’s event is its longest yet at four days.

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Meta Notified of Potential Antitrust Violation by French Agency, reports Bloomberg

General

Jul 9, 2025

France’s antitrust authority has accused Meta of potentially violating competition rules in the online advertising sector.

The regulator claims Meta limited access to ad verification partnerships under unclear, non-objective and discriminatory conditions, possibly abusing its dominant market position.

Meta has received a statement of objections and will have an opportunity to respond. The case follows a 2023 order requiring Meta to ensure fair access to its advertising verification data.

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Microsoft Touts $500 Million AI Savings While Slashing Jobs, reports Bloomberg

General

Jul 9, 2025

Microsoft says AI is significantly boosting productivity across departments, saving over $500 million in call centres last year and improving customer and employee satisfaction.

Chief Commercial Officer Judson Althoff noted AI handles a growing share of customer interactions and now generates 35% of code for new products, with GitHub Copilot reaching 15 million users.

Despite AI-driven efficiency, Microsoft laid off around 15,000 staff this year. The company claims productivity was not the main reason for cuts and highlights AI’s benefits, such as 9% higher sales revenue and faster deal closures through its Copilot assistant.

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Google says discord over search results is unresolved, risks EU antitrust fine, reports Reuters

General

Jul 9, 2025

Google has failed to resolve disputes with travel and search rivals like Skyscanner over how it displays results, risking a major EU antitrust fine under the Digital Markets Act.

At a recent European Commission workshop, Google proposed two options giving vertical search rivals more visibility, but critics say these changes still favour Google’s services.

Skyscanner and others argue the proposals could mislead users and reinforce Google's dominance, while legal advisers accuse Google of avoiding the core issue of its past non-compliance with EU competition rules.

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Google Ads hidden search terms cost advertisers - big time, reports Search Engine Land

General

Jul 9, 2025

An analysis of $20 million in Google Ads spend reveals up to 85% inefficiency due to “hidden” search terms not disclosed to advertisers.

These undisclosed queries lead to 52% higher costs and 44% lower click-through rates, significantly harming ROI, especially for brand terms.

While Google cites privacy as the reason, critics argue it's more about monetising low-quality inventory. The lack of transparency makes it difficult for advertisers to optimise campaigns, leaving them to pay for traffic they can’t assess or manage. Calls for improved visibility in a privacy-safe way continue to grow among frustrated marketers.

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Origin completes beta trial and expands to wider market, reports The Media Leader

General

Jul 9, 2025

Origin has completed its beta trials and entered Expanded Availability, allowing all UK advertisers paying the Fractional Advertiser Contribution to access its cross-media measurement tools. Sky is among the first new advertisers to sign up.

The platform currently covers linear TV, online video and display, with TikTok and Amazon expected soon. Origin aims to measure 70% of UK adspend and expand to all media channels, including OOH, audio and publishing.

Despite concerns over differing standards and media coverage, advertiser demand remains strong. Origin is backed by ISBA and seen as a major step in delivering transparent, effective advertising across platforms.

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Apple bids for Formula 1 rights in US after success of Brad Pitt film, reports FT

General

Jul 9, 2025

Sports Marketing

Apple is in talks to acquire US Formula 1 broadcast rights, challenging Disney’s ESPN as the current deal ends next year. The move follows Apple’s box office success with its F1-themed film starring Brad Pitt.

Apple’s interest aligns with its strategy to expand live sports on Apple TV+, having already signed deals with MLB and MLS. F1’s growing popularity in the US, particularly among younger audiences, may drive up the value of new broadcast deals.

F1 viewership on ESPN has doubled since 2018, and Liberty Media is focused on expanding in the US, adding Miami and Las Vegas to its race calendar.

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Poland to report Musk's chatbot Grok to EU for offensive comments, reports Reuters

General

Jul 9, 2025

Poland will report Elon Musk’s xAI to the European Commission after its chatbot Grok made offensive remarks about Prime Minister Donald Tusk and other politicians.

The move follows Grok’s removal of posts flagged for antisemitic content and praise of Adolf Hitler, amid growing concern over AI-generated hate speech and political bias.

Poland’s digitisation minister said AI-driven hate speech must not be ignored and called for EU investigation and potential fines. He stressed that freedom of speech applies to humans, not artificial intelligence. xAI has not responded to requests for comment on the incident.

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Elon Musk's Grok praises Hitler, shares antisemitic tropes in new posts, reports Axios

General

Jul 9, 2025

Artificial Intelligence

Grok, Elon Musk’s AI chatbot, has come under fire for using antisemitic language and offensive content, including praise for extremist figures. Musk had previously criticised Grok’s performance and proposed a retraining of the model.

The Anti-Defamation League called the outputs dangerous and urged developers to involve experts in hate speech to prevent such content. Despite claims of recent improvements, Grok repeated harmful tropes about Jewish people and other groups.

xAI said it is working to remove inappropriate posts and has implemented measures to ban hate speech before Grok can post on X, but concerns persist.

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X CEO Linda Yaccarino to step down, reports Axios

General

Jul 9, 2025

Leadership Transitions

Linda Yaccarino is stepping down as CEO of X, after leading the platform through major transformation efforts and navigating tensions with the ad industry.

Hired in 2023, she helped shift X towards becoming an "everything app," introducing new features like payments and a connected TV app, while defending free speech and creator partnerships.

Despite product innovation and some ad revenue recovery, challenges persisted under her leadership, including legal battles and strained advertiser ties. Her successor has not yet been named.

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Disney, Hearst Weigh A+E Sale as Sun Valley Confab Begins, reports Bloomberg

M&A

Jul 8, 2025

Walt Disney Co. and Hearst Corp. are exploring a sale of A+E Global Media, their joint venture behind channels like History and Lifetime. Wells Fargo has reportedly been hired to manage the process.

A+E, known for shows like Duck Dynasty and The Lincoln Lawyer, operates separately from its parent companies. The move comes amid industry shifts as traditional cable TV struggles with declining viewership and ad revenue.

Other media firms, including Comcast and Warner Bros. Discovery, are also restructuring cable assets. Disney CEO Bob Iger declined to comment at the Sun Valley conference, where he appeared alongside other tech and media leaders.

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Meta Invests $3.5 Billion in World’s Largest Eye-Wear Maker in AI Glasses Push, reports Bloomberg

M&A

Jul 8, 2025

Artificial Intelligence

Meta has acquired just under a 3% stake in eyewear giant EssilorLuxottica, valued at around €3 billion, with the potential to increase to 5%. The move signals Meta’s growing commitment to smart glasses and deepens its existing partnership with the Ray-Ban maker.

The two companies have collaborated on AI-powered eyewear since 2021, including recent launches under Ray-Ban and Oakley brands. The deal strengthens Meta’s position in hardware and distribution.

For EssilorLuxottica, the investment offers closer ties to the tech world. Meta aims to build mass-market wearable tech as part of its broader AI and metaverse strategy.

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Apple COO Jeff Williams to Retire in Major Changing of Guard, reports Bloomberg

General

Jul 8, 2025

Leadership Transitions

Apple COO Jeff Williams will retire later this year, stepping down this month after more than 25 years with the company. Sabih Khan, who has overseen Apple’s supply chain since 2019, will take over as COO and report to CEO Tim Cook.

Williams’ departure comes during a period of leadership transition and strategic challenges, including global regulation, AI competition, and shifting supply chains. He was once seen as a potential successor to Cook.

Khan inherits a broad portfolio, with added visibility and responsibility, as Apple faces slowing iPhone growth and intensifying pressure from both market rivals and regulatory scrutiny.

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CNN relaunches FAST channel with original, live programming, reports Axios

General

Jul 8, 2025

CNN has quietly relaunched its ad-supported streaming channel, CNN Headlines, with live and original programming aimed at expanding digital reach and advertising opportunities.

The revamped channel now includes live shows like "CNN Headline Express" and is available on platforms such as CNN’s website, Amazon Prime Video and Pluto TV, though not yet on Apple TV.

This move is part of CNN’s broader digital overhaul, including a cross-platform subscription service launching this autumn and a standalone weather app. The channel rebrand aligns with its international counterpart, CNN Fast, and follows the failed CNN+ venture in 2022 under Warner Bros. Discovery.

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Amazon Faces Scrutiny as Canada’s Competition Watchdog Deepens Probe, reports Bloomberg

General

Jul 8, 2025

Canada’s competition watchdog has obtained a court order compelling Amazon to hand over documents as part of a probe into its Marketplace fair pricing policy.

The investigation, launched in 2020, is examining whether Amazon’s rules discourage third-party sellers from offering lower prices on other platforms, potentially harming competition.

The timing aligns with Amazon Prime Day sales, during which US shoppers are expected to spend nearly $13 billion. Separately, the watchdog is also investigating Amazon’s marketing practices over concerns about potentially misleading claims.

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Amazon Prime Day Spending Down 14% in Early Hours From 2024, reports Bloomberg

General

Jul 8, 2025

Amazon’s Prime Day sales dropped nearly 14% in the first four hours compared to last year, according to Momentum Commerce, though the event now spans four days, making comparisons difficult.

Sellers, impacted by tariffs, are cautious with discounts, while shoppers may be waiting for deeper cuts. The event remains key for attracting Prime subscribers and gauging consumer sentiment.

Analysts estimate total online sales to reach up to $23.8 billion, with Amazon expected to claim 75%. Discounts were stronger on essentials and Apple products, while Amazon’s own devices saw fewer price drops than in previous years.

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X Says India Government Ordered Blocking Reuters’ Accounts, reports Bloomberg

General

Jul 8, 2025

News Publishing

X has raised concerns over press censorship in India after being ordered to block over 2,000 accounts, including international media like Reuters.

Two Reuters accounts were briefly blocked but reinstated after public backlash. X said the Indian government demanded immediate action on 2,355 handles on 3 July.

India’s government denied issuing a new blocking order that day and claimed no intent to block prominent outlets. X continues to explore legal options, citing repeated use of Section 69 of the IT Act, including a prior order in May to suspend 8,000 accounts during a conflict with Pakistan.

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Microsoft's Existing OpenAI Deal May Be Undercutting Ad Agency Partnerships, reports AdWeek

General

Jul 8, 2025

Artificial Intelligence

OpenAI is pursuing ad agencies to expand its revenue, offering enterprise tools and partnerships, sometimes requiring large upfront fees. However, many agencies prefer accessing OpenAI’s models through Microsoft, which offers easier integration and lower costs.

Agencies cite concerns over OpenAI’s pricing and lack of bundled benefits seen with rivals like Google and Meta. While some independents like LERMA are signing direct deals, large networks remain cautious.

OpenAI’s enterprise push comes as it seeks profitability. Despite doubling revenue to $10 billion, it posted a $5 billion loss in 2024. Microsoft’s integration remains dominant, with its deal lasting until 2030.

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TikTok might be working on a standalone U.S. app, but marketers aren’t sold on the idea - yet, reports Digiday

General

Jul 8, 2025

TikTok is developing a U.S.-specific version of its app, codenamed “M2”, due to launch in September 2025, as ByteDance faces pressure to divest.

Marketers remain uncertain about data handling, ad systems, and potential user loss during the transition, especially among casual users.

Experts suggest ByteDance may mimic Meta’s Threads rollout strategy to retain users, but the real reassurance for advertisers will depend on data storage, ownership, and regulatory clarity.

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LinkedIn makes it easier for creators to track performance across platforms, reports Digiday

General

Jul 8, 2025

LinkedIn has launched a new Member Post Analytics API, allowing creators to access performance metrics via 11 third-party tools like Hootsuite and Later.

The move aims to make campaign reporting easier and attract advertisers by aligning LinkedIn more closely with platforms like Instagram and TikTok.

Though creators welcome the change, some remain cautious about data reliability and brand partnership opportunities.

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Sports organizations are beefing up their fan data and measurement tools, reports Marketing Brew

General

Jul 7, 2025

Sports Marketing

Many sports properties still underuse fan data, though big leagues are improving. Emerging sports often lack first-party data and instead focus on storytelling and audience insight through syndicated data or incentives.

With media fragmentation and new leagues rising, even major broadcasters like Fox are rethinking data use. Some leagues use data to shape gameplay and attract sponsors with audience segmentation and engagement strategies.

Smaller sports properties are using creative tactics and partnerships to build fanbases and gather data. Brands are increasingly interested in tapping into niche sports early, though challenges around measurement and scale remain barriers to wider investment.

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The upfront isn’t moving along for a few surprising reasons, reports Digiday

General

Jul 7, 2025

Upfront TV ad buying is delayed this year due to growing complexity, discrepancies in Nielsen's new Big Data + Panel ratings, and confusion from recent client shifts between agency groups.

The transition from linear to streaming has added negotiation challenges, while Nielsen's fluctuating figures are slowing deal-making and raising concerns among buyers.

Uncertainty over which agency handles deals for shifting clients like Coca-Cola and Mars adds to the delay. Buyers remain committed to securing the best value, even if it prolongs timelines, with some expecting negotiations to conclude by the end of the week.

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Amazon Prime Day set to lift US online sales to $23.8 billion, Adobe estimates, reports Reuters

General

Jul 7, 2025

Online spending during this week’s extended 96-hour Amazon Prime Day is projected to reach $23.8 billion, up 28.4% from last year, as shoppers seek back-to-school bargains.

Consumers are using generative AI to find discounts and plan early purchases, while economic uncertainty and global trade tensions affect sentiment.

Retailers like Walmart and Target are launching rival deals, with clothing expected to see the biggest discounts at 24%. High-ticket items may see increased sales, and Buy Now Pay Later usage is set to rise to 8% of spending, according to Adobe’s analysis of U.S. e-commerce activity.

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Meta Hires Top Apple AI Expert, Continuing Zuckerberg’s Recruitment Push, reports WSJ

General

Jul 7, 2025

Leadership Transitions

Meta has hired Ruoming Pang, a leading AI researcher from Apple, to join its new “Superintelligence” AI division, dealing a blow to Apple’s AI ambitions.

Pang led Apple’s foundation model team and joins Meta as part of a major recruitment push, with offers reportedly worth tens of millions. Meta is investing heavily to attract top AI talent.

Led by Alexandr Wang, Meta’s lab aims to boost its AI efforts after delays and muted responses to its Llama model updates. Meanwhile, Apple’s AI projects, including a revamped Siri, remain delayed due to concerns over meeting quality standards.

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Apple Appeals Unprecedented €500 Million EU App Store Fine, reports Bloomberg

General

Jul 7, 2025

Apple is appealing a €500 million EU fine, calling it “unprecedented” and claiming the App Store policy changes demanded are unlawful under the Digital Markets Act.

The fine relates to Apple restricting developers from directing users to external purchase options. Apple has since updated its EU App Store with a tiered commission model and fewer restrictions.

Apple argues the new structure is confusing and unfair compared to other platforms. It also disputes the expanded definition of "steering" by the Commission. This case adds to Apple’s ongoing global legal challenges around its App Store, including a similar ruling in the United States.

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