Bing Deep Search, a generative AI feature enhancing Bing Search for complex queries, is now fully accessible to all users. Initially announced in December 2023 and after brief tests, it officially launches, integrating Bing's index with GPT-4 for more tailored search results.
Deep Search operates atop Bing's web index, using GPT-4 to identify various intents behind queries, creating detailed, ideal results. It offers enhanced ranking, considering factors like relevance, detail, credibility, freshness, and popularity. However, the process is slower, potentially taking up to 30 seconds.
This AI-driven search innovation could impact user interactions and click patterns, representing a significant development in search technology. Users can experiment with it for potentially more detailed but slower search experiences.