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Hate Speech Researchers Fight Musk Bid To Revive Suit, reports MediaPost

General

Sep 20, 2024

The Center for Countering Digital Hate urged a federal appeals court to reject X Corp.'s attempt to revive its lawsuit against the nonprofit. The dispute stems from a report accusing X of not removing hateful content posted by Twitter Blue subscribers.

X claimed the report harmed its ad revenue and alleged breaches of contract and anti-hacking laws. A judge dismissed X's complaint under California's anti-SLAPP law, stating it aimed to punish the nonprofit for its speech.

The Center argued that X's actions are an attempt to silence critics following a decline in its advertising revenue.

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LinkedIn has stopped grabbing UK users’ data for AI, reports TechCrunch

General

Sep 20, 2024

The U.K.’s Information Commissioner’s Office (ICO) confirmed that LinkedIn has halted processing user data for AI model training, following concerns over its previous practices. LinkedIn’s general counsel stated that it will not enable generative AI training on data from the U.K., EEA, or Switzerland until further notice.

This decision comes after backlash regarding LinkedIn's initial lack of an opt-out option for U.K. users, prompting privacy groups to file complaints.

The ICO's stance on other platforms, like Meta, which resumed data processing, has drawn criticism for allowing companies to operate without obtaining explicit user consent.

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Amazon Fire TV Stick Sales in Germany at Risk After Court Ruling, reports Bloomberg

General

Sep 20, 2024

A German court has ruled that Nokia can prevent Amazon from selling its Fire TV Stick products in Germany after Amazon lost a patent case. Nokia has not yet enforced the injunction but will decide soon.

Amazon disagrees with the ruling and plans to appeal, stating it will not affect current customers. Nokia's patent complaints span multiple countries, focusing on technology for video compression. Amazon claims Nokia's licensing fees are excessively high, asserting it has offered a fair price in line with market rates.

Germany is Amazon's second-largest market, contributing less than 7% of its revenue last year.

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US SEC intends to seek sanctions against Elon Musk in Twitter probe, reports Reuters

General

Sep 20, 2024

The U.S. Securities and Exchange Commission (SEC) plans to seek sanctions against Elon Musk for failing to appear at a court-ordered testimony related to his $44 billion Twitter takeover. Musk notified the SEC three hours before the scheduled testimony that he would not attend, citing a SpaceX launch he was overseeing. The SEC argues this excuse demonstrates "gamesmanship" and violated a court order.

Musk's lawyer called the sanctions unnecessary, asserting that Musk's absence was due to an unavoidable "emergency" and that his testimony has been rescheduled for October 3.

The SEC is investigating potential securities law violations concerning Musk's Twitter stock purchases.

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X names Brazil legal representative as it fights ban in the country, reports Reuters

General

Sep 20, 2024

Elon Musk's social media platform X has appointed a legal representative in Brazil, fulfilling a requirement imposed by the country's Supreme Court for its operations. Lawyers Andre Zonaro and Sergio Rosenthal announced Rachel de Oliveira Conceicao as the representative, essential for complying with Brazilian law.

This appointment follows the court's decision to block X due to its failure to name a representative after closing its offices in August. The court had previously mandated action against hate speech on the platform.

X's lawyers also indicated the company is beginning to comply with orders for content removal.

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Google, As Well As Advertisers, Benefit from Independent Adtech, Antitrust Emails Show, reports AdWeek

General

Sep 20, 2024

Google faces scrutiny in an ongoing U.S. antitrust trial, as court documents reveal its buy-side adtech may disadvantage advertisers by limiting access to non-Google supply-side platforms (SSPs). Despite using its AdX exchange, advertisers reportedly gain less inventory and competitive pricing.

Internal emails indicate this limitation not only harms buyers but also impacts Google's revenue, with a 48% drop when restricting bidding to AdX. While Google allows more flexibility through its demand-side platform, DV360, a 2017 initiative aimed to prioritise AdX, leading to a significant skew in ad spend.

The evolving ad ecosystem now features increased competition among SSPs.

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Disney's plans to future-proof its TV business could help kill the cable bundle even faster than expected, reports Insider

General

Sep 20, 2024

For over a decade, consumers have increasingly abandoned pay-TV bundles, prompting media firms like Disney to adapt.

Recently, Disney partnered with Fox and Warner Bros. Discovery to create Venu, a sports streaming service aimed at disrupting traditional cable. Although blocked on antitrust grounds, the launch highlights the industry's shift towards streaming.

Disney's ESPN plans to introduce a new service, codenamed Flagship, in 2025, which could further erode pay-TV subscriptions. Analysts predict that pay-TV customers could halve by 2030, as valuable content moves online. Despite this, ESPN Flagship is expected to attract millions of subscribers.

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Discord is making key hires to build out its advertising business, reports Digiday

General

Sep 20, 2024

Leadership Transitions

Discord is enhancing its advertising strategy by hiring experts from the gaming industry, including Adam Bauer, former FaZe Clan executive, as VP of sales to develop its first ad product, Quests.

Launched earlier this year, Quests allows game publishers to engage users through value-driven experiences that reward participation with in-game items.

As Discord aims for profitability, it is also looking to attract traditional advertisers while maintaining its community-focused ethos. With a growing user base of 200 million, there is significant potential for brands to connect with consumers on the platform beyond just gaming.

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Google Faces EU Ultimatum in Fresh Attack on Search Dominance, reports Bloomberg

General

Sep 20, 2024

Google faces a new challenge from EU regulators under the Digital Markets Act, which could lead to significant fines and changes in its business practices if it fails to enhance the visibility of rival services in its search results. A formal chargesheet is expected by the end of October, following recent meetings between Google and EU officials discussing compliance options.

This development comes after Google lost a major court case involving a €2.4 billion fine related to its shopping services.

Google now joins Apple and Meta in facing similar complaints from EU watchdogs.

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Tech giants push to dilute Europe's AI Act, reports Reuters

General

Sep 20, 2024

Artificial Intelligence

Major tech companies are lobbying the EU for a lenient approach to regulating artificial intelligence, aiming to avoid substantial fines as the AI Act, the first comprehensive regulation, moves forward.

While the law was agreed upon in May, the specific codes of practice are still being developed, with nearly 1,000 stakeholders, including companies like OpenAI and Google, applying for involvement. The codes will not be legally binding but will guide compliance.

Concerns about transparency and copyright issues are prominent, with calls to ensure the regulations support innovation without compromising oversight. The final code is expected early next year.

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IPA creates 4-step model for agencies to take sustainable action, reports The Media Leader

General

Sep 19, 2024

Carbon Emissions

The IPA has launched a toolkit to assist agencies in their sustainability transformation. Titled "Agents of Change: The Plan," it features a four-step model for developing a sustainability strategy alongside business goals. Steps include defining agency objectives, building foundational knowledge, encouraging actionable choices, and fostering collaboration for broader change.

Accompanying the toolkit is a report identifying five barriers to change, such as prioritising business as usual and a lack of cohesive industry action.

Tom Firth, chair of the IPA Sustainability Action Group, emphasised the need for clarity on challenges and the importance of strategic transformation in the industry.

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OpenAI to Decide Which Backers to Let Into $6.5 Billion Funding, reports Bloomberg

General

Sep 19, 2024

Investment Rounds

OpenAI's latest fundraising round is nearing completion, with a target of $6.5 billion that has attracted significant oversubscription, indicating demand exceeding the amount offered. Investors will learn on Friday if they are included in the deal, which is set to value OpenAI at $150 billion, up from $86 billion in a previous round.

Key participants include Microsoft, Nvidia, and Apple, while Sequoia Capital, a previous investor, will not participate due to its backing of a rival AI startup. Thrive Capital is leading this round, contributing $1.25 billion.

OpenAI declined to comment on the matter.

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Apple Gets EU Warning to Open Up iPhone Operating System, reports Bloomberg

General

Sep 19, 2024

The EU has given Apple six months to comply with new regulations requiring its operating systems to be interoperable with rival technologies, or face potential penalties. This announcement, part of the Digital Markets Act (DMA), aims to enhance access for developers to key Apple features like Siri and payment systems.

EU competition chief Margrethe Vestager emphasised the importance of effective interoperability. Apple acknowledged the need for interoperability while stressing the importance of user security.

Failure to comply could result in a formal investigation and fines of up to 10% of Apple's global annual sales, alongside ongoing scrutiny of its App Store policies.

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Brazil Fines Musk for Skirting X Ban, reports WSJ

General

Sep 19, 2024

Brazil’s Supreme Court has imposed a fine of nearly $1 million per day on Elon Musk's X for failing to prevent users from accessing the banned platform. This follows accusations that X attempted to bypass the ban by switching network providers. The court had previously banned X for not blocking accounts spreading misinformation and for failing to comply with local regulations.

Justice Alexandre de Moraes criticised Musk for disrespecting the court, emphasising efforts to clean up the internet.

Meanwhile, critics, including supporters of former President Bolsonaro, claim the ban infringes on freedom of expression.

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Amazon Launches AI Assistant to Help Online Merchants Prosper, reports Bloomberg

General

Sep 19, 2024

Artificial Intelligence

Amazon is launching an AI assistant, codenamed Project Amelia, to help online merchants manage their businesses. Announced during the Accelerate conference, Amelia will answer queries related to holiday preparations and product listings. Initially available in beta for select merchants, it will be rolled out to all US sellers within a month and later introduced internationally in multiple languages.

Built on Amazon's Bedrock platform, Amelia aims to simplify online selling by providing personalized recommendations and improving sellers' overall experience.

Amazon has been expanding its AI tools amid growing competition from Microsoft, Google, and OpenAI.

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Dutch competition regulator wants more power after EU drops probe of Microsoft's Inflection takeover, reports Reuters

General

Sep 19, 2024

The Dutch market regulator, ACM, stated it requires more powers to investigate acquisitions following the EU's decision not to act against Microsoft's hiring of AI startup Inflection.

ACM's chairman, Martijn Snoep, emphasised the necessity of assessing potential negative impacts of such deals on consumers and businesses in the Netherlands. He noted that the current inability to evaluate these acquisitions hinders the regulator's effectiveness.

To address this, ACM is seeking new powers, which would enable it to refer significant cases with cross-European implications to the EU Commission for further scrutiny.

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On YouTube, Major Brands’ Ads Appear Alongside Racist Falsehoods About Haitian Immigrants, reports NYT

General

Sep 19, 2024

Ads for companies like Mazda, Adobe, and Vice President Kamala Harris were shown on YouTube videos spreading false and xenophobic claims about Haitian migrants, highlighting challenges in maintaining brand safety. A report by Eko found major brands inadvertently funding misinformation.

Advertisers increasingly rely on algorithms to place ads, which can result in them appearing alongside harmful content. YouTube has removed some flagged videos but faces criticism over inadequate safeguards.

Brands are now seeking more control over ad placements, fearing damage to customer trust, as political tensions heighten consumer sensitivity to advertising associations.

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UN advisory body makes seven recommendations for governing AI, reports Reuters

General

Sep 19, 2024

Artificial Intelligence

The United Nations' AI advisory body released a final report with seven recommendations to address AI-related risks and governance gaps. Established in 2022, the 39-member body aims to enhance international AI oversight.

Key proposals include forming a panel for impartial scientific knowledge, creating an AI standards exchange, and establishing a global AI fund to improve collaboration and capacity.

The report highlights concerns over misinformation and lack of regulation, noting that only a few countries have enacted AI laws. It calls for a global AI data framework to ensure transparency and accountability, along with a small office to coordinate implementation.

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Axel Springer agrees €13.5bn break-up deal with KKR, reports FT

General

Sep 19, 2024

News Publishing

German billionaire Mathias Döpfner and private equity firm KKR have finalised a €13.5 billion deal to split Axel Springer, separating its profitable classified advertising division from its media operations.

Döpfner will maintain control of the media business, which includes major publications like Bild and Politico, valued at €3.5 billion. KKR, alongside the Canada Pension Plan Investment Board, will become majority owners of the classified segment, valued at €10 billion.

Döpfner aims to make the media outlets more agile and tech-focused, while the classifieds division includes platforms like StepStone and Aviv, which faced IPO challenges due to market conditions.

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FTC Denounces Social Media And Video Streaming Platforms For Privacy-Invasive Data Practices, reports AdExchanger

General

Sep 19, 2024

The Federal Trade Commission (FTC) has released a report detailing the data practices of major social media and streaming platforms, including Amazon and Facebook. It highlights issues such as data hoarding, inadequate data retention policies, and insufficient protection for children and teens.

The report emphasises that the root of these problems lies in the companies' business models, particularly those focused on behavioural advertising. The FTC calls for improved data protection measures, consumer-friendly privacy policies, and comprehensive privacy legislation, stressing that self-regulation has failed.

It also criticises platforms for not adequately acknowledging the presence of underage users.

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Amazon Ads launches AI-powered video, reports Search Engine Land

General

Sep 19, 2024

Artificial Intelligence

Amazon Ads has launched new generative AI tools, including a Video generator and live image capabilities, currently in beta for select U.S. advertisers. These tools aim to address the challenges of time and cost in creating high-quality video content. The Video generator allows users to produce custom videos in minutes from a single product image, while live image enables quick production of animated campaign images.

With 89% of consumers wanting more video content from brands, these innovations are designed to enhance advertising effectiveness and creativity.

Amazon plans to refine the features based on feedback before a broader release.

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Amazon’s New Shark Tank-Style Show Gives Winners Top Billing in Its Store, reports WSJ

General

Sep 19, 2024

Amazon is set to launch a new competition show, "Buy It Now," where entrepreneurs pitch their products to a studio audience and celebrity judges, including Gwyneth Paltrow and Christian Siriano. The show aims to blend content and commerce, allowing finalists to have their products featured in a dedicated online store.

Hosted by comedian J.B. Smoove, the show will debut on October 30 and includes a voting mechanism for the audience. Each episode winner will receive $20,000 and support in marketing their products.

This initiative is part of Amazon's strategy to enhance visibility for smaller retailers amid rising competition.

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Publicis Buys Mars United Commerce in Deal Valuing Agency at $600 Million, reports WSJ

M&A

Sep 19, 2024

Publicis Groupe has acquired Mars United Commerce, a commerce marketing agency valued at approximately $600 million. This acquisition aims to enhance Publicis's ability to optimise product presentations both online and in-store by combining its shopper information with Mars's consumer data. Publicis believes that Mars's expertise in retail operations will help clients improve their marketing campaigns.

This move reflects the advertising industry's shift towards e-commerce and direct consumer relationships. Publicis has previously expanded its commerce capabilities, having acquired analytics firm Profitero in 2022.

Mars United Commerce employs over 1,000 people globally.

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Comcast Advertising Names Scott Weisenthal as Head of Global Marketing and Insights

General

Sep 19, 2024

Leadership Transitions

Comcast Advertising has appointed Scott Weisenthal as the new Head of Global Marketing and Insights. He will oversee marketing and brand strategy for Comcast's advertising division, including Effectv and FreeWheel.

With over 20 years of experience in marketing, Weisenthal previously held senior roles at Major League Baseball, the Washington Post, and Marriott International. He aims to support clients and enhance the premium video ecosystem by integrating insights and marketing efforts.

Weisenthal holds a degree in film studies from Emory University and has attended the University of North Carolina’s Kenan-Flagler Business School.

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LinkedIn scraped user data for training before updating its terms of service, reports TechCrunch

General

Sep 18, 2024

LinkedIn has been training AI models using user data without prior updates to its privacy policy, sparking concerns about consent. U.S. users can opt out via settings, but this option is unavailable to users in the EU, EEA, or Switzerland due to stricter data privacy laws.

Although LinkedIn claims to use privacy-enhancing techniques, critics, including the Open Rights Group, argue that the opt-out model is inadequate for protecting user rights.

Calls for investigations into LinkedIn's practices have emerged, highlighting the need for clearer consent mechanisms, particularly in light of growing demands for data to train generative AI models.

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YouTube Advances Into Asia Online Shopping With Sea’s Shopee, reports Bloomberg

General

Sep 18, 2024

Sea Ltd.’s Shopee has partnered with YouTube in Indonesia to enhance its online retail capabilities, aiming to attract more shoppers and compete effectively against TikTok and Lazada. This collaboration allows content creators to promote Shopee products in their YouTube videos, enabling viewers to purchase directly through links.

The agreement highlights YouTube's expansion into shopping in Southeast Asia, a region with significant growth potential.

As competition intensifies, investors are keen to see if Shopee can maintain its leadership amidst challengers like TikTok and Lazada, with plans for YouTube to expand similar partnerships in Thailand and Vietnam soon.

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Google urges tribunal to throw out $9.3 bln UK lawsuit over search dominance, reports Reuters

General

Sep 18, 2024

Google's parent company, Alphabet, has requested a London tribunal to dismiss a mass lawsuit accusing it of abusing its dominance in the online search market. Valued at up to £7 billion ($9.3 billion), the lawsuit, led by consumer rights campaigner Nikki Stopford, claims Google’s practices inflate search advertising costs, impacting consumers. It references a €4 billion fine imposed by the European Commission in 2018 for Android-related restrictions.

Google's lawyer argued that the claims are flawed and that its agreements, including being Apple’s default search engine, are lawful.

The tribunal's certification of the case for trial is still pending.

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Facebook parent Meta Platforms beats lawsuit over Apple privacy, Sandberg disclosures, reports Reuters

General

Sep 18, 2024

Meta Platforms successfully had a lawsuit dismissed that accused it of defrauding shareholders by concealing the impact of Apple's privacy changes on Facebook and Instagram's ad attractiveness.

U.S. District Judge Yvonne Gonzalez Rogers also rejected claims regarding former COO Sheryl Sandberg's misuse of company resources and the adverse financial effects of transitioning to the Reels format.

The judge stated that Meta's eventual admission about potential losses did not prove earlier statements were false. She ruled that the plaintiffs did not sufficiently demonstrate violations of federal securities law, dismissing the case with prejudice.

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YouTube announces AI features from Google DeepMind for Shorts creators, reports CNBC

General

Sep 18, 2024

Artificial Intelligence

YouTube has unveiled new AI features for its Shorts platform, called Veo, which utilise Google's DeepMind video-generation model. Veo allows creators to add AI-generated backgrounds and generate six-second clips using written prompts.

YouTube CEO Neal Mohan stated that these tools aim to enhance and accelerate creative processes for creators. The Veo backgrounds will launch later this year, while the six-second clips will be available in 2025.

Concerns have been raised by some creators about AI potentially using their content for training purposes, and YouTube plans to watermark AI-generated content to indicate its origin.

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Elon Musk’s X declined to send an appropriate witness to Senate hearing on election threats, Warner’s office says, reports CNBC

General

Sep 18, 2024

While top executives from Alphabet, Meta, and Microsoft attended a Senate hearing on election threats, Elon Musk’s X did not participate. The Senate Intelligence Committee revealed that X declined to send a witness after Nick Pickles, their invited representative, resigned.

The hearing focused on concerns regarding foreign influence on the upcoming presidential elections, with Alphabet and Microsoft presenting research on hacking efforts from Iran and Russia.

Senator Mark Warner expressed disappointment over X’s absence, highlighting a decline in collaboration since Musk's acquisition and citing increasing problematic activity on the platform.

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Google offered to sell part of ad tech business, not enough for EU publishers, reports Reuters

General

Sep 18, 2024

Alphabet's Google attempted to resolve an EU antitrust investigation by offering to sell its advertising marketplace, AdX, but European publishers rejected this proposal. They are demanding broader divestments to address conflicts of interest in Google's extensive involvement across the ad tech supply chain.

The European Commission has charged Google with favouring its own advertising services, marking its fourth case against the company. While the Commission is unlikely to enforce immediate divestments, it may soon order Google to cease its alleged anti-competitive practices.

Google's ad revenue in 2023 was $237.85 billion, representing 77% of its total revenue.

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No merger scrutiny of Microsoft's hiring of Inflection staff, EU says, reports Reuters

M&A

Sep 18, 2024

EU antitrust regulators have decided not to pursue action against Microsoft's acquisition of staff from AI startup Inflection, following the withdrawal of requests from seven EU countries for an investigation.

This decision comes after a recent court ruling that limited the EU's authority to review mergers below certain revenue thresholds, which critics viewed as regulatory overreach.

Although the European Commission considers the deal a market concentration under its merger rules, it will not take further action, acknowledging that the acquisition represents a shift in Inflection's focus towards its AI studio business.

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Your feedback in action: Upcoming Privacy Sandbox developments

General

Sep 18, 2024

The Privacy Sandbox initiative has progressed significantly, incorporating feedback from various stakeholders.

Recent proposals include enhancing deal support within the Protected Audience API, allowing for private marketplace deal information while maintaining user privacy through k-anonymity checks. Additionally, new “clickiness” signals will help advertisers optimise bidding based on user interactions without compromising individual privacy. The lifespan of interest groups will also extend from 30 to 90 days to accommodate longer purchase cycles, benefiting advertisers in sectors like travel and automotive.

These updates aim to balance user privacy with advertising effectiveness as the landscape evolves.

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YouTube confirms your pause screen is now fair game for ads, reports The Verge

General

Sep 18, 2024

YouTube has officially rolled out "pause ads" to all advertisers, allowing them to target users during paused viewing. Initially piloted in 2023 with select advertisers, these ads have proven popular and profitable, according to Google's chief business officer. Despite claims that pause ads offer a "less interruptive" experience, YouTube has not indicated that overall ad frequency will decrease.

The platform joins others, like Hulu and Sling TV, in implementing this advertising strategy.

Critics note that while advertisers may benefit, viewers may not see any reduction in the number of ads displayed.

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Google wins appeal against €1.5bn EU competition fine, reports FT

General

Sep 18, 2024

Google has successfully appealed against a €1.5 billion competition fine imposed by the European Commission, which accused the tech giant of anti-competitive practices in online advertising from 2006 to 2016.

The EU's General Court annulled the fine, stating the Commission failed to consider all relevant circumstances regarding the duration of the contractual clauses deemed unfair. Although the Commission is likely to appeal, it noted the importance of the judgment.

This case is part of ongoing scrutiny of Google by EU regulators, which has led to total fines of approximately €8.25 billion in related cases.

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Disney’s India Unit Seeks $940 Million in Damages From Zee, reports Bloomberg

General

Sep 18, 2024

Walt Disney's Indian unit, Disney Star, has filed a $940 million damages claim against Zee Entertainment for defaulting on payments related to a $1.4 billion licensing deal for cricket TV rights.

The case has been taken to the London Court of International Arbitration, where Disney Star seeks damages, costs, and interest until full payment is made. Zee has denied the claims and stated that the arbitration is still in its early stages.

This legal dispute arises as Zee recently settled a separate legal issue with Sony Pictures Networks India following a failed merger.

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Amazon names veteran Samir Kumar as new India head, reports Reuters

General

Sep 18, 2024

Leadership Transitions

Amazon has appointed Samir Kumar as the new head of its India operations, effective October 1, following Manish Tiwary's resignation after eight years. Kumar, a 25-year veteran who helped launch Amazon India in 2013, will also continue overseeing consumer businesses in the Middle East, South Africa, and Turkey.

The leadership change comes as Amazon plans to invest $26 billion in India by 2030, despite navigating a challenging regulatory environment that limits its operations to a marketplace model.

Senior vice president Amit Agarwal emphasised India's significance for Amazon's growth strategy.

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Meta faces hefty EU antitrust fine over classified ads practices, reports FT

General

Sep 18, 2024

Meta is facing a potential EU fine for allegedly using its free Marketplace service to dominate the classified advertising market and undermine rivals. The investigation, launched in 2019, claims that Meta distorts competition by profiting from data collected on Facebook while offering free services.

The European Commission's decision could arrive next month, marking a significant action before outgoing competition chief Margrethe Vestager steps down. If found guilty, Meta could face fines of up to 10% of its global revenue, approximately $13.5 billion.

Meta contends that Facebook Marketplace operates competitively and does not misuse rival data.

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IAB Releases New Standards on In-Store Retail Media Measurement, reports AdWeek

General

Sep 18, 2024

The Interactive Advertising Bureau (IAB) has released new standards for in-store retail media, aiming to standardise how digital ads are sold and measured in physical stores.

Developed in collaboration with the Media Rating Council and IAB Europe, these standards address the need for consistent metrics as more third-party digital advertisers enter the market. The guidelines define ad placement areas, measurement metrics, and advertising formats, including digital screens and audio.

The initiative seeks to enhance transparency and performance evaluation for brands while educating the industry on retail-specific terminology and practices, which have previously been inconsistent.

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Instagram makes teen accounts private as pressure mounts on the app to protect children, reports AP News

General

Sep 18, 2024

Responsible Media

Instagram will make accounts for users under 18 private by default, aiming to enhance safety amid concerns about social media's impact on young people.

Starting September 17 in the U.S., U.K., Canada, and Australia, new teen accounts will be restricted, while existing accounts will transition within 60 days. Teens will face limitations on messaging and exposure to sensitive content, along with reminders about screen time. Although 16- and 17-year-olds can opt out of some restrictions, younger users will need parental consent.

The move comes as Meta faces lawsuits regarding its influence on youth mental health.

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Google Is Expanding Its AI Tools for Making Search Ads and Measuring Campaigns, reports AdWeek

General

Sep 18, 2024

Artificial Intelligence

Google is enhancing its AI-driven search ads by expanding tools to German, French, and Spanish languages through its AI search engine, AI Overview.

Unveiled at the DMEXCO conference, these tools aim to help small and medium-sized businesses advertise globally. Users of the AI-powered tool are 63% more likely to achieve high ad performance.

Google is also introducing improved visibility for search campaigns via Performance Max, which includes a new impression-reporting tool and features for generating images aligned with brand aesthetics. Campaign-level negative keywords will also be available to refine ad targeting.

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X is on the hunt for more ad dollars at its latest client council meeting, reports Digiday

General

Sep 18, 2024

Despite concerns about brand safety and Elon Musk's polarising ownership, 80 advertisers attended a recent session at X's New York HQ to explore the platform's potential.

CEO Linda Yaccarino pitched X as an "indispensable platform" for connecting brands with audiences during key cultural moments, citing impressive engagement statistics. New global marketing head Angela Zepeda highlighted rising video views and upcoming features.

Although 26% of advertisers plan to cut spending on X, nearly 90% of its top 100 advertisers remain active on the platform. However, ongoing legal disputes and brand safety worries linger, complicating X's relationship with the ad industry.

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Brands Are Bullish on Commerce Video, but Consumers Are Annoyed With the Format, reports AdWeek

General

Sep 17, 2024

A recent IAB study highlights the growing popularity and risks of commerce video ads, which drive consumer actions like purchases. While 95% of surveyed marketers now use these ads more frequently, 71% of consumers reported annoyance with them, with many ready to take action against brands after negative experiences.

The study found that consumers prefer longer ads (30 to 60 seconds), especially those with product demonstrations, contrary to advertisers' inclination towards shorter formats.

Misconceptions about audience preferences persist, as influencer content proves highly persuasive, despite concerns about message consistency among advertisers.

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Paramount Layoffs Hit Advertising Division, reports Deadline

General

Sep 17, 2024

Paramount's advertising division has begun layoffs as part of a broader plan to reduce its U.S. workforce by 15%.

Staff were informed earlier today by President John Halley, who noted that these cuts are part of a strategic initiative to achieve $500 million in annual cost savings. This follows a series of layoffs initiated on August 13, with 90% expected to be completed by the end of September.

Halley expressed the difficulty of the situation and encouraged staff to work from home, urging them to support one another during this challenging time.

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Meta gives advertisers new ad tools ahead of holidays, reports Search Engine Land

General

Sep 17, 2024

Artificial Intelligence

Meta has launched a suite of new advertising tools and formats to help businesses maximise sales during the holiday season.

These updates, integrated with Meta’s AI-powered Advantage+ shopping campaigns, include new ad formats that highlight promotions and personalised discounts on Facebook and Instagram Reels, as well as reminder ads to nudge shoppers about sales. Advertisers can also add multiple landing pages to a single ad and target in-store shoppers based on location.

These enhancements aim to create more personalised, high-impact ads, enabling businesses to drive both online and in-store traffic effectively.

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California’s 5 new AI laws crack down on election deepfakes and actor clones, reports TechCrunch

General

Sep 17, 2024

Artificial Intelligence

California Governor Gavin Newsom has signed new laws regulating artificial intelligence, targeting deepfakes and protecting actors' rights.

One law mandates that platforms like Facebook and X label or remove AI-generated election-related deepfakes, while another requires disclosures for AI-generated political ads. Additionally, two laws establish that studios must obtain consent from actors to create AI replicas of their likenesses and voices, and prohibit creating digital replicas of deceased performers without estate consent.

Newsom is also reviewing other AI-related bills, including the contentious SB 1047, which could impact the open-source AI ecosystem.

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Meta Deepens Smart Glasses Push With Ray-Ban Maker EssilorLuxottica Deal, reports WSJ

General

Sep 17, 2024

Artificial Intelligence

Meta Platforms has signed a long-term agreement with EssilorLuxottica, the maker of Ray-Ban glasses, to enhance their collaboration on smart eyewear and integrate artificial intelligence features. This partnership aims to transform glasses into a fashionable technology platform that connects users to a digital world.

Recently, Meta AI was added to the smart glasses, enabling functionalities like taking photos and accessing information. Although financial details were not disclosed, the agreement reflects both companies' commitment to advancing AI in eyewear.

The collaboration may also pave the way for Meta to acquire a stake in EssilorLuxottica in the future.

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Snap debuts operating system for AR glasses, reports Axios

General

Sep 17, 2024

Snapchat has launched a new proprietary operating system for its fifth-generation augmented reality (AR) Spectacles and future hardware, as CEO Evan Spiegel envisions AR glasses becoming as common as phones.

The announcement, made at Snap's Partner Summit, included updates for consumers, creators, and advertisers. Key features include a simplified app layout, new profile designs for creators, and enhanced ad placements.

Snap aims to diversify its business model through AR, potentially licensing its operating system to other hardware manufacturers. With over 850 million users, Snapchat is focusing on becoming the most developer-friendly platform globally.

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EU Picks Tech Enforcer Who Helped Write Its Social-Media Rules, reports Bloomberg

General

Sep 17, 2024

Leadership Transitions

Henna Virkkunen, a seasoned Finnish lawmaker, has been nominated as the EU's new executive vice president for tech sovereignty, security, and democracy, following Thierry Breton's resignation.

If confirmed, she will oversee the enforcement of the Digital Services Act and Digital Markets Act, focusing on regulating Big Tech's content control and competition impacts.

Known for her pragmatic approach, Virkkunen aims to enhance the EU's global competitiveness while managing ongoing cases against companies like Elon Musk’s X and Meta. She will also establish an AI research council and boost digital infrastructure, aligning with President Ursula von der Leyen's agenda.

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Big Tech, calls for looser rules await new EU antitrust chief, reports Reuters

General

Sep 17, 2024

Leadership Transitions

Teresa Ribera has been nominated as Europe’s new antitrust chief, succeeding Margrethe Vestager, and will need European Parliament approval.

Currently Spain's minister for ecological transition, Ribera faces the challenge of regulating Big Tech companies like Amazon, Apple, and Google under the Digital Markets Act. She will also address concerns about artificial intelligence and tackle issues related to non-EU state subsidies.

Ribera's credentials include significant contributions to EU climate policy, and her appointment is seen as enhancing Spain's influence in Brussels. Spanish Prime Minister Pedro Sanchez praised her nomination as a victory for Spain.

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TikTok Is Becoming a Popular News Source for American Adults, reports Bloomberg

General

Sep 17, 2024

News Publishing

A Pew Research survey reveals that 17% of U.S. adults now regularly obtain news from TikTok, a significant rise from 2020.

Among young adults aged 18 to 29, this figure is even higher at 39%. Nearly half of these young users follow political news on the platform.

This growth occurs amid ongoing concerns from lawmakers about TikTok’s ties to China and potential data misuse. The U.S. government argues the app poses national security risks, with a January deadline for ByteDance to divest its ownership. Interestingly, support for a TikTok ban has decreased among Americans over the past 18 months.

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Google outlines plans to help you sort real images from fake, reports The Verge

General

Sep 17, 2024

Artificial Intelligence

Google plans to implement a technology that identifies whether an image was taken with a camera, edited, or generated by AI. This feature will enhance the “about this image” section in search results, providing transparency about image origins. It's part of the Coalition for Content Provenance and Authenticity (C2PA), which aims to establish a digital trail for images.

Google, a key developer of C2PA standards, will also integrate this metadata into its ad systems.

While the initiative marks significant progress, challenges remain in adoption and interoperability across various devices and software.

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UK’s privacy watchdog takes credit for rise of consent or pay, reports TechCrunch

General

Sep 16, 2024

The UK's Information Commissioner's Office (ICO) reports progress in enforcing consent for cookie tracking, highlighting a shift towards a controversial "pay or consent" model where users must pay to access content or agree to tracking. While the ICO reprimanded Sky Betting and Gaming for unlawfully processing personal data, it acknowledged that many sites have adopted this model instead of offering clear consent options.

The ICO is reviewing the legality of "pay or consent" practices and aims to ensure users have meaningful choices regarding their data.

Critics argue that the ICO's approach may inadvertently encourage this problematic model.

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ITV warns advertisers over Isba plan to launch Origin without Barb, reports The Media Leader

General

Sep 16, 2024

ITV's Kelly Williams has urged UK advertisers to oppose Isba's plans to use non-Barb TV audience data in its cross-media measurement project, Origin. Williams is concerned that Origin's use of a smaller panel and differing measurement standards could undermine the value of TV advertising. He argued that Origin's comparisons between TV and digital video are flawed and criticised the lack of access to data.

Isba, which funds Origin, counters that its system will report completed views and adhere to MRC standards, while discussions with Barb continue.

ITV, Channel 4, and Sky Media are also developing alternative measurement solutions.

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Walmart Retail Media Network To Use Amazon-Like Flywheel Effect, reports MediaPost

General

Sep 16, 2024

At the Goldman Sachs Communacopia + Technology Conference, Walmart’s Seth Dallaire outlined plans to emulate Amazon's flywheel strategy by enhancing its ad business and digital services.

Dallaire, overseeing Walmart Connect, Walmart+, and Walmart Luminate, aims to boost media buying appeal and attract advertisers. He emphasised the importance of digital shelf space and assortment in e-commerce, linking advertising capabilities with marketplace success.

Walmart’s use of the perfect order score to assess fulfillment quality demonstrates a direct connection between advertising, member acquisition, and retention, aiming to optimise the customer experience and inventory management.

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Former Google Execs' Emails Revealed in Antitriust Case Undermine Company's Public Narrative, reports AdWeek

General

Sep 16, 2024

In the US v. Google antitrust trial, the Department of Justice (DOJ) presented evidence suggesting Google’s public justification for its ad fees and policies diverged from internal views.

Testimonies revealed that former executives, like Chris LaSala and Rahul Srinivasan, expressed concerns about Google's high fees and the Unified Pricing Rules, which allegedly favoured Google’s ad exchange. LaSala questioned the value of AdX's 20% fee, while Srinivasan’s evidence implied Google’s policies were designed to benefit itself rather than publishers.

The DOJ argues these practices support Google's monopolistic control over the ad tech market.

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YouTube CEO Says Google Faces Plenty of Ad Tech Competition, reports NYT

General

Sep 16, 2024

Neal Mohan, YouTube CEO, testified in a federal antitrust trial defending Google's ad technology practices against Justice Department claims of monopoly abuse.

Mohan argued that Google's growth in ad tech was driven by innovation and competition, not anti-competitive behaviour. He refuted accusations that Google stifled rivals through acquisitions like DoubleClick, suggesting instead that these moves expanded the ad tech market.

The trial, part of broader regulatory scrutiny on tech giants, could lead to significant changes in Google's ad business, with the government seeking a potential breakup. Mohan countered that Google’s approach was part of a competitive industry landscape.

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TikTok warns of staggering consequences from US divest-or-ban law, reports FT

General

Sep 16, 2024

TikTok has appealed to a federal court to block a US law set to ban the app if its Chinese parent, ByteDance, does not divest by January 19, 2025. The company argues that the ban would severely infringe on free speech rights, affecting 170 million US users.

TikTok’s lawyer, Andrew Pincus, claims the law targets a specific speaker unjustly and disputes the national security threat posed by ByteDance. The US government argues that TikTok’s data could be exploited by China for espionage.

The case, highlighting TikTok's significant role in US elections and its competition with other platforms, remains unresolved.

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EU Tech Enforcer Resigns With Harsh Words for Von Der Leyen, reports Bloomberg

General

Sep 16, 2024

Leadership Transitions

Thierry Breton resigned from the European Commission, citing a request from President Ursula von der Leyen for France to nominate someone else.

Breton criticised the move as evidence of "questionable governance" and alleged it was driven by personal reasons not discussed with him. He suggested that France might receive a more influential role in the EU's executive as part of the deal.

Breton, who served as the EU's industry chief and enforced the Digital Services Act, expressed gratitude for his colleagues' support during his tenure.

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Publishers’ ad revenue rebounded in the first half, but H2 is looking even brighter, reports Digiday

General

Sep 16, 2024

The latest Media Ad Sales Trend Flash Report from Boostr shows a positive shift in ad sales for the first half of 2024, indicating recovery from 2023’s downturn. Deal sizes and RFP volumes have increased, with average deal sizes rising by 67% in Q2 year-over-year. Ad revenue retention has improved, though still flat from previous years.

Despite a soft Q2, bookings for Q4 are robust, driven by political advertising pressures. Digital media is rebounding, with significant growth in RFPs from sectors like utilities and tech, while luxury and real estate have seen declines.

The second half of 2024 is expected to be strong.

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Even Facebook Couldn’t Compete With Google, Ex-Ad Chief Says, reports Bloomberg

General

Sep 14, 2024

During a US Justice Department antitrust trial, former Facebook advertising executive Brian Boland testified that Meta Platforms Inc. entered a 2018 deal with Google due to its dominance in online display advertising. Boland revealed that Facebook initially aimed to challenge Google but realised it could not compete with Google's monopoly.

The deal, known as Jedi Blue, granted Facebook preferential treatment on Google’s ad exchange. Boland described Google's "last look" advantage as allowing it to pick the best ad inventory before others, disadvantaging competitors.

The agreement, approved by both companies' CEOs, was scrutinised but not deemed anticompetitive by various authorities.

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PHD Taps GroupM Veteran To Fill New C-Suite Role, reports MediaPost

General

Sep 13, 2024

Leadership Transitions

PHD Worldwide has appointed Vincent Rebeix as its first global chief operating officer.

Rebeix, formerly global chief product officer at EssenceMediacom, will focus on developing new products, processes, and client operating models to drive growth.

He will utilise the Agency as a Platform (AaaP) model from parent company OMG, which integrates talent, tools, and capabilities from the OMG and Omnicom networks, supported by Omni, to create flexible, tailored client solutions.

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EU break-up order to Google unlikely for now, sources say, reports Reuters

General

Sep 13, 2024

EU antitrust officials are likely to impose a hefty fine on Google but are not expected to order a breakup of its adtech business, contrary to earlier threats. Margrethe Vestager, the EU antitrust chief, had previously considered a breakup as a penalty for Google's anti-competitive practices, but this option is deemed too complex at present.

While a breakup might still be possible in the future if Google persists in such practices, the current decision will focus on fines.

Google's ad revenue, which constitutes a major portion of its total revenue, remains under scrutiny amid ongoing US antitrust proceedings.

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Magna nudges its 2024 media spend forecast upward, reports Digiday

General

Sep 13, 2024

IPG's Magna has revised its forecast for U.S. media spend in 2024, projecting an 8.9% increase in non-cyclical ad spend to $377 billion, up from an earlier 8.2% estimate. Including cyclical spend from political ads and the Olympics, the growth forecast rises to 11.4%.

The boost follows strong second-quarter results and a positive economic outlook. Digital advertising, particularly from Google, Meta, and Amazon, is driving much of the growth. Streaming TV is set to grow by 19.3%, while linear TV ad spend is expected to decline.

Magna forecasts a 6.3% non-cyclical growth for 2025.

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PHD Taps GroupM Veteran To Fill New C-Suite Role, reports MediaPost

General

Sep 13, 2024

Leadership Transitions

PHD Worldwide has appointed Vincent Rebeix as its first Global Chief Operating Officer.

Rebeix, who previously served as Global Chief Product Officer at EssenceMediacom, will focus on developing new products and customised client operating models to drive growth.

He will utilise OMG’s Agency as a Platform (AaaP) model, which draws resources from across OMG and Omnicom networks, powered by Omni, to create tailored client solutions.

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Murdoch succession fight to play out in closed Nevada courtroom, reports Axios

General

Sep 13, 2024

Rupert Murdoch's upcoming probate hearings in Reno, Nevada, will remain closed to the public and media, according to a recommendation by probate commissioner Edmund Gorman Jr.

The trial, set to begin on Monday, involves a dispute over Murdoch's family trust and his wish to ensure his son Lachlan inherits control of the media empire, opposed by his other children.

Despite a motion from major news organisations seeking open hearings, Gorman cited privacy and security concerns for the decision. Some documents may be unsealed, but most will remain confidential to protect personal and financial details.

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TikTok faces crucial court hearing that could decide fate in US, reports Reuters

General

Sep 13, 2024

TikTok and parent company ByteDance are set for a crucial court hearing on Monday over a law that could ban the app used by 170 million Americans starting January 19. The U.S. Court of Appeals for the District of Columbia will hear arguments on the law's constitutionality, which TikTok claims infringes on free speech.

The law, passed in April due to concerns about Chinese data access, requires ByteDance to divest TikTok by January 19 or face a ban. The White House supports ending Chinese ownership but not a complete TikTok ban.

A decision by December 6 could bring the case to the Supreme Court.

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Musk’s X Deemed Too Small for EU Crackdown on Big Tech’s Power, reports Bloomberg

General

Sep 13, 2024

Elon Musk’s platform X is expected to be excluded from the European Union's Digital Markets Act (DMA) as it does not meet the necessary impact and revenue thresholds. The European Commission is set to confirm this decision in October.

The DMA targets major tech firms like Google and Meta, imposing strict rules to prevent anti-competitive practices.

Although X will avoid DMA regulations, it still faces scrutiny under the Digital Services Act (DSA) for not addressing harmful content adequately. The platform has been criticised for misleading users and may face fines if it does not comply with DSA requirements.

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Meta to start using public posts on Facebook and Instagram in UK to train AI, reports Reuters

General

Sep 13, 2024

Meta Platforms will resume training its AI models using public content from Facebook and Instagram in the UK after addressing regulatory concerns. The training will include posts, photos, and comments from adults but exclude private messages and data from users under 18. This follows a pause in June due to regulatory feedback from the Irish privacy regulator and the UK's Information Commissioner's Office (ICO).

Meta will start notifying UK users next week about the data usage and their options to opt out.

Advocacy group NOYB had previously criticised Meta's initial notifications as insufficient under EU privacy rules.

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India lawmaker and trade group seek suspension of Amazon and Flipkart operations after antitrust breaches, reports Reuters

General

Sep 13, 2024

An Indian lawmaker from Prime Minister Narendra Modi's Bharatiya Janata Party and a major retailers' group have called for Amazon and Flipkart to suspend operations in India over alleged antitrust breaches. Reports suggest the companies violated competition laws by favouring certain sellers and listings, harming market competition.

Praveen Khandelwal plans to discuss immediate suspension with the government. Both Amazon and Flipkart deny any wrongdoing and claim compliance with local laws.

The call for action comes ahead of significant state elections and follows a 2021 Reuters investigation revealing preferential treatment by Amazon.

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British government had constructive talks with Musk’s X over disinformation, minister says, reports CNBC

General

Sep 13, 2024

The U.K. government has held "constructive" discussions with Elon Musk's social media site X regarding misinformation and harmful content, according to Technology Minister Peter Kyle. While Kyle hasn't spoken directly with Musk, he has engaged with local executives.

The talks come amid rising concerns over social media’s role in spreading false information, particularly following riots in England sparked by misinformation about a knife attack.

The U.K. is also considering whether additional regulatory powers are needed, as Ofcom will soon have authority to impose significant fines and jail sentences under the Online Safety Act.

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As Oracle Advertising nears shutdown deadline, ad tech companies are competing to recruit its staff, reports Digiday

General

Sep 12, 2024

Oracle's exit from the advertising sector has sparked intense competition among ad tech firms to acquire its clients and talent.

Integral Ad Science (IAS) and DoubleVerify have both actively recruited former Oracle employees and clients. Since Oracle's announcement in June, IAS has hired over 20 former staffers, while DoubleVerify has also onboarded ex-Oracle talent. Experian Marketing Services has recruited three former Oracle employees for key roles.

The influx of former Oracle staff is seen as crucial for firms aiming to support Oracle’s previous clients and ensure smooth transitions. IAS is particularly focused on leveraging this talent to compete for Oracle’s business.

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YouTube First Position Ads now available across Display & Video 360, reports Search Engine Land

General

Sep 12, 2024

YouTube’s First Position feature has been expanded to include all content on the platform through Display & Video 360, previously available only on YouTube Select at fixed rates. This allows advertisers to secure top ad placement at the start of any YouTube session, maximising visibility.

The feature is particularly useful for high-impact campaigns like product launches. Brands such as Booking.com and IHG Hotels & Resorts have seen notable success, with Booking.com achieving a 21% increase in ad recall.

Advertisers can now utilise First Position across YouTube’s full content library.

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FuboTV Suit Against Disney, Fox, Warner Gets October 2025 Trial, reports Bloomberg

General

Sep 12, 2024

FuboTV's lawsuit against Fox Corp., Warner Bros. Discovery, and Walt Disney Co. over their planned sports-streaming service, Venu Sports, will go to trial on October 6, 2025. US District Judge Margaret Garnett has issued a preliminary injunction blocking the $42.99-a-month service, potentially delaying its launch past the start of the football season.

FuboTV claims the media giants are unfairly using their sports rights to stifle competition. The Justice Department is also investigating the deal for potential antitrust issues.

The trial is expected to last three to four weeks.

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Warner Bros. Discovery Expects Max Subscribers to Rise More Than 6 Million in Q3, reports Variety

General

Sep 12, 2024

Warner Bros. Discovery’s Max streaming service added over six million subscribers in Q3, according to CEO David Zaslav. Speaking at a Goldman Sachs investor conference, Zaslav highlighted Max’s potential for global growth but did not specify subscriber details or promotional deals.

Warner, which is addressing significant debt while integrating assets from AT&T, has reached “stage two” of its strategy.

A new carriage agreement with Charter Communications will offer ad-supported Max at no extra charge to certain subscribers. Zaslav also expressed hopes for inclusion in the NBA’s new broadcasting deal and emphasised Max as a primary growth driver.

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Meta fed its AI on almost everything you’ve posted publicly since 2007, reports The Verge

General

Sep 12, 2024

Meta has confirmed that all publicly posted text and photos from Facebook and Instagram users since 2007 have been used to train its AI models. Initially denying this during an Australian inquiry, Meta’s global privacy director later admitted to the practice, revealing that only posts set to private are excluded from scraping.

Meta acknowledged the use of public data for AI training but was vague on the specifics of data collection and usage.

Users in Europe can opt out due to privacy regulations, but no such options exist for other regions, including Australia, raising concerns about the use of potentially sensitive data.

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India probe finds Amazon, Walmart's Flipkart breached antitrust laws, reports Reuters

General

Sep 12, 2024

An Indian antitrust investigation has found that Amazon and Flipkart violated local competition laws by favouring select sellers on their platforms. According to confidential reports from the Competition Commission of India (CCI), both companies promoted preferred sellers, boosting their listings while sidelining others.

The reports, dated August 9, allege that these practices included preferential listing and predatory pricing, harming competition. Both companies, which face ongoing scrutiny in India and the U.S., have denied wrongdoing and are preparing to respond to the findings.

The CCI’s investigation was triggered by complaints from local retailers.

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OpenAI Releases New AI Model That Answers More Complex Questions, reports Bloomberg

General

Sep 12, 2024

Artificial Intelligence

OpenAI has unveiled a new AI model, internally known as “Strawberry” and officially named o1. Designed for complex reasoning tasks, o1 aims to improve problem-solving in areas like math and coding by spending more time computing answers. Unlike ChatGPT, it lacks features such as web browsing and file uploads.

The model will be available in preview for Plus and Team users of ChatGPT, marking a new series of advanced AI capabilities.

OpenAI is releasing it early to gauge user interaction and gather feedback for improvements, amidst growing competition in the AI market.

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Google Almost Cut Ad Exchange Fees Ahead of Antitrust Crackdown, reports Bloomberg

General

Sep 12, 2024

Former Google executives testified in a US antitrust trial that Google debated reducing its 20% ad exchange fee eight years ago but ultimately did not. Websites used header bidding to counter the high fees, leading Google to develop its own version in 2019.

The Justice Department alleges Google monopolises online display advertising, overcharging customers and blocking competitors. Former executives admitted that Google saw header bidding as a threat to its ad revenue and acknowledged internal discussions about maintaining high fees.

Google’s ad practices, including using its dominance to lock in customers and gain competitive advantages, were also highlighted.

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Microsoft to Cut 650 Jobs in Latest Round of Xbox Unit Layoffs, reports Bloomberg

General

Sep 12, 2024

Microsoft is cutting 650 jobs in its Xbox unit, focusing on corporate and supporting functions, amid efforts to manage costs and integrate its $69 billion Activision Blizzard acquisition. Xbox chief Phil Spencer confirmed that no games, devices, or studios are being cancelled or closed. This follows earlier job cuts of 1,900 in January and the closure of four studios from the ZeniMax acquisition in May.

The gaming industry is facing challenges with rising costs and slow growth, leading to job losses and project cancellations across major companies.

Microsoft aims to align its team structure for long-term success.

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Microsoft hires former GE CFO Carolina Dybeck Happe as new operating chief, reports CNBC

General

Sep 12, 2024

Leadership Transitions

Microsoft has appointed Carolina Dybeck Happe as its new executive vice president and chief operations officer, reporting to CEO Satya Nadella. Previously, Dybeck Happe was senior vice president and CFO at GE.

Her role at Microsoft will involve overseeing several units, including the commerce and ecosystems organisation and the Microsoft Digital IT team. This appointment aligns with Microsoft's focus on enhancing its AI capabilities and business process improvements.

Dybeck Happe, who joined GE from Maersk, has also held executive roles at Assa Abloy. Microsoft has been without an operating chief since 2016.

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Australia threatens fines for social media giants enabling misinformation, reports Reuters

General

Sep 12, 2024

Australia will fine internet platforms up to 5% of global revenue for failing to combat misinformation under new legislation. The bill, which will be introduced in parliament, requires platforms to establish codes of conduct to prevent the spread of harmful falsehoods, with fines imposed for non-compliance. This regulation aims to address false content affecting election integrity, public health, and key infrastructure.

Critics argue it could impinge on free speech, while supporters see it as necessary to tackle misinformation.

The bill also clarifies that professional news and artistic content are protected.

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Charter adds Warner Bros Discovery's streaming service at no extra charge, reports Reuters

General

Sep 12, 2024

Charter Communications will offer Warner Bros Discovery's Max streaming service and Discovery+ at no extra cost, potentially expanding its user base. This early renewal of their multi-year deal means Spectrum TV Select packages will include an ad-supported version of Max, which features HBO and Discovery+ content.

Warner Bros Discovery shares rose by about 7% and Charter’s by over 2% following the announcement. Spectrum’s bundle will also retain Warner Bros Discovery’s TV networks. The financial terms of the deal were not disclosed.

This move follows recent struggles in Warner Bros Discovery’s TV business and a legal dispute with the NBA.

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Google’s AI Data Privacy Practices Probed by Irish Regulator, reports Bloomberg

General

Sep 12, 2024

The Irish Data Protection Commission (DPC) has launched an inquiry into whether Google adhered to EU privacy laws while developing its Pathways Language Model 2 (PaLM 2). The probe will examine if Google conducted a required data protection impact assessment under the General Data Protection Regulation.

Additionally, another Irish regulator is investigating whether YouTube, among other platforms, is effectively managing illegal content online.

This scrutiny reflects broader EU efforts to enforce data protection and content regulation on Big Tech firms, many of which have their European headquarters in Ireland.

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Google Ads Will Now Use A Trusted Execution Environment By Default, reports AdExchanger

General

Sep 12, 2024

Google Ads has introduced a new feature called confidential matching, using trusted execution environments (TEEs) to securely handle first-party data for ad targeting and measurement.

This feature, integrated into Google Ads’ Customer Match and Data Manager, ensures that advertisers alone can access their data, reducing the risk of leakage. Confidential matching will be the default for first-party data, with aggregated reporting provided to advertisers.

The technology is free and automatically applied. Google Ads is collaborating with the IAB Tech Lab to establish best practices and has made the TEE architecture open source to support industry-wide adoption and transparency.

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Retail media frenzy muddies negotiations with brands, who agency execs say must spend or suffer the consequences, reports Digiday

General

Sep 11, 2024

Retail media networks (RMNs) are pushing brands to increase their spending to secure premium in-store shelf space, with RMN ad spend now averaging 20% of clients' total ad budgets, up from 10-15% previously.

Agencies report that retailers often include substantial media spend commitments in partnership agreements, with some implying that lower spend could result in reduced shelf prominence.

Despite over 200 RMNs in existence, the challenge for retailers is to prove their ad networks' value to avoid being seen as an additional cost. This trend puts pressure on brands, particularly smaller ones, to balance their media spend across various channels.

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California attorney general warns tech platforms to look out for voter deception ahead of election, reports CNBC

General

Sep 11, 2024

California Attorney General Rob Bonta urged tech company executives to enhance efforts in preventing voter deception, intimidation, and dissuasion ahead of the November election. In a letter, Bonta highlighted the need for platforms like Alphabet, Meta, Microsoft, and others to avoid misuse of their services that could mislead voters about their voting rights or spread deceptive content.

He reminded companies of California laws against disseminating false media about candidates and emphasised the legal prohibition on misleading voters within 60 days of an election.

This follows recent incidents involving AI-generated false endorsements and misleading political imagery.

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Kenvue Launches Global Influencer Agency Review, reports AdAge

General

Sep 11, 2024

Kenvue, the consumer health company behind brands like Tylenol and Neutrogena, has initiated a global review of its influencer marketing agencies. Both holding company and independent PR and influencer agencies are competing for the account, with Kenvue expected to engage multiple firms.

This review follows recent agency roster changes, including new partnerships with FCB, BBDO, and Omnicom. The company is also considering how its global content factory, managed by Omnicom, might handle influencer content.

Kenvue, which reported a slight drop in sales, is looking to optimise its agency ecosystem to enhance consumer impact.

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The Trade Desk CEO denies Roku rival rumor amid reports it’s building a smart TV operating system, reports Digiday

General

Sep 11, 2024

Rumours suggest The Trade Desk might be developing a smart TV operating system to compete with giants like Roku, Amazon, and Google. However, CEO Jeff Green dismissed these claims at Exchangewire’s ATS conference, stating that the company aims to remain a partner rather than a rival to these firms.

Green emphasised The Trade Desk’s focus on improving the supply chain for TV advertising rather than entering the smart TV OS market.

He underscored the company’s strategy of enhancing transparency and efficiency in ad delivery, while continuing to support the open web and avoid competing directly with content owners.

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News Corp would have lost $9 million in 2017 by ditching Google ads, ex-exec testifies, reports Reuters

General

Sep 11, 2024

During Google's antitrust trial, former News Corp executive Stephanie Layser testified that the company estimated losing $9 million in ad revenue in 2017 if it had switched from Google's advertising platform. Layser described feeling "held hostage" by Google, noting that the company's dominance made it difficult for publishers to use alternative ad servers.

The U.S. Department of Justice argues that Google monopolised the ad tech market, with a significant portion of News Corp's ad transactions flowing through Google's ad exchange.

Google claims the case relies on outdated industry views and highlights the diversity of ad tech platforms available.

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Tech firm executives to testify before US Senate about election threats, reports Reuters

General

Sep 11, 2024

Next week, executives from Google, Adobe, Microsoft, and Meta Platforms will testify at a U.S. Senate Intelligence Committee hearing on election threats. The hearing, scheduled for September 18, will include Kent Walker of Alphabet, Nick Clegg of Meta, Brad Smith of Microsoft, and a representative from Adobe.

The focus is on combating online disinformation ahead of the November 5 election between Vice President Kamala Harris and former President Donald Trump. Previous intelligence reports have accused Russia, Iran, and China of election interference, claims these nations deny.

This marks a continuation of tech executives' involvement in election-related congressional hearings.

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Amazon Kicks Off Thursday Night Football With Expanded Shoppable Ad Reach, reports AdWeek

General

Sep 11, 2024

Prime Video’s Thursday Night Football (TNF) is set for its third season with enhanced ad tech and familiar sponsors. Verizon, Subway, State Farm, JC Penney, and Allstate will return as presenting sponsors for various segments.

Amazon is introducing over 50 new brands to TNF, expanding shoppable ad formats to more devices, allowing interactive experiences for viewers. Advertisers can utilise Amazon’s extensive first-party data for targeted campaigns. TNF ads previously showed higher search rates compared to other networks.

The show, which grew its viewership by 24% last year, aims to build on its engagement and ratings success.

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Ex-Google exec said goal was to crush competition, trial evidence shows, reports Reuters

General

Sep 11, 2024

In Google's antitrust trial, prosecutors presented evidence suggesting that in 2009, Google aimed to "crush" rival ad networks and dominate the ad tech market. David Rosenblatt, a former Google executive, reportedly discussed strategies to monopolise the market by owning technology across the ad ecosystem, comparing Google to major stock exchanges.

The Department of Justice argues that Google sought to monopolise ad servers and networks.

Google denies these claims, asserting that it faces significant competition from other major players like Microsoft, Amazon, and Meta. The trial continues with discussions on whether Google should divest its ad management platform.

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Utah law restricting youth social media use blocked by judge, reports Reuters

General

Sep 11, 2024

Advertising To Children

A federal judge has blocked Utah's new law requiring social media platforms to verify users' ages and restrict minors' accounts, citing potential violations of the First Amendment. Chief U.S. District Judge Robert Shelby issued a preliminary injunction, agreeing with NetChoice, a tech industry trade group, that the law could infringe on free speech rights.

The law, which aimed to protect young people's mental health, was set to take effect on October 1.

NetChoice argued that the law imposed unjustified, content-based restrictions on social media companies, and similar laws have been challenged successfully in other states.

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OpenAI Fundraising Set to Vault Startup’s Value to $150 Billion, reports Bloomberg

General

Sep 11, 2024

Investment Rounds

OpenAI is negotiating to raise $6.5 billion from investors at a valuation of $150 billion, significantly higher than its $86 billion valuation earlier this year. The company is also seeking $5 billion in debt through a revolving credit facility. Thrive Capital is leading the funding round, with Microsoft, Apple, and Nvidia expected to participate.

Founded in 2015, OpenAI, known for its ChatGPT chatbot, has become a leading player in AI, driving significant investor interest.

The talks are ongoing, and the final figures may change.

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InMobi secures $100M for AI acquisitions ahead of IPO, reports TechCrunch

General

Sep 10, 2024

Investment Rounds

Adtech startup InMobi has secured $100 million in debt financing from Mars Growth Capital to advance its AI initiatives and potential acquisitions ahead of a planned IPO next year. Backed by SoftBank, InMobi aims to deepen its AI capabilities to enhance ad interactivity.

The company, which serves major clients like Mastercard and Coca-Cola, is also developing techniques for integrating native ads into content.

InMobi, which owns the unicorn startup Glance, seeks a $10 billion valuation for its IPO and expects annual revenue of over $700 million by March. Mars Growth's investment is one of its largest to date.

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42 state attorneys general demand a Surgeon General warning label for social media apps, reports CNN

General

Sep 10, 2024

Responsible Media

A bipartisan group of 42 state attorneys general has urged Congress to mandate Surgeon General warning labels on social media apps to address addiction and mental health issues among young adults. They argue that while states have taken legal action against platforms like Meta and TikTok, federal action is needed to highlight the risks.

This push follows Surgeon General Vivek Murthy's comparison of social media apps to harmful substances like cigarettes, citing studies linking heavy social media use to increased depression risk.

The attorneys general believe warning labels would raise awareness and prompt further action.

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OpenAI plans to release Strawberry for ChatGPT in two weeks, reports Reuters

General

Sep 10, 2024

Artificial Intelligence

OpenAI plans to release "Strawberry," a new AI model focused on reasoning, within the next two weeks, according to reports. Unlike other models, Strawberry will "think" before responding, aiming to provide more considered answers. This model will be part of ChatGPT but is expected to be offered as a standalone product initially handling only text.

OpenAI, which has over 1 million paying users, is backed by Microsoft and has seen significant interest in its AI advancements.

Details on Strawberry’s availability and features remain unclear.

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Amazon Is Quietly Bringing Ads to Rufus, Its Gen AI Search Engine, reports AdWeek

General

Sep 10, 2024

Artificial Intelligence

Amazon is integrating ads into Rufus, its generative AI-powered shopping assistant. Rufus, which helps users find products by answering queries, will now feature sponsored ads relevant to the user's search.

Currently tested only in the U.S., these ads will not be included in standard metrics for advertisers.

Opinions are mixed; while some see potential in blending ads with organic results, others worry about targeting errors and lack of control. Advertisers may struggle with measuring ad effectiveness and ensuring that ads enhance rather than disrupt the user experience.

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Havas buys digital data shop DMPG, reports The Media Leader

M&A

Sep 10, 2024

Havas has acquired UK-based digital data agency DMPG to enhance its tech and data capabilities across Media, Creative, and Health divisions.

Founded by Steve Carrod and Tom Marianczak, DMPG specialises in customer experience strategy, digital analytics, and experience optimisation. The agency, a certified partner of Adobe, Google, and Tealium, will integrate into Havas Media Network’s CSA, expanding its team of over 400 data experts globally.

This move follows Havas’ 2022 acquisition of Search Laboratory and aims to bolster their Converged global strategy for improved omnichannel marketing and customer experiences.

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