TikTok is appealing against its "gatekeeper" status under the EU's Digital Markets Act, joining Meta in challenging the designation which imposes stricter rules on tech companies. Meta's appeal excludes Facebook, Instagram, and WhatsApp, focusing on Messenger and Marketplace.
The EU labelled 22 services as "gatekeepers," including those from six major tech firms. Microsoft, Google, and Amazon accepted their status, while Apple's response is pending. The appeal deadline is November 16.
TikTok contends its designation by the EU, based on ByteDance's global value, is inaccurate. It argues it doesn't meet the revenue criteria in Europe, positioning itself as a challenger, not an incumbent, in the digital advertising market.