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X Refutes NewsGuard Report Which Claims That its Displaying Ads Alongside Harmful Content, reports SocialMediaToday

General

Nov 22, 2023

NewsGuard's investigation found over 200 ads on X, formerly Twitter, linked to misinformation about the Israel-Hamas conflict. Despite X's content moderation tools like Community Notes, these misleading posts reached millions, with ads running alongside, suggesting a gap in X's brand safety measures.

X's reaction to NewsGuard's findings was to refute the claims and threaten legal action. This defensive stance has led to a withdrawal of major advertisers, impacting X's financial health and credibility.

The issue underscores X's struggle to balance free speech with responsible content moderation, as its current approach leans towards confrontation rather than addressing the core problems, risking further damage to its advertising base and public trust.

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Snapchat is testing an ad-free subscription, reports Search Engine Land

General

Nov 22, 2023

Snapchat is testing an ad-free subscription option, Snapchat+, in Australia, priced at $10.50 monthly. This new tier minimizes disruptions from Story and Lens ads, although some sponsored content remains. The move could impact advertising reach and ROI on the platform.

Subscription options include a standard monthly plan at $3.91 and an annual plan at $32.67, both maintaining full ad formats. The ad-free monthly plan stands out by offering a mostly ad-free experience.

This trial is currently limited to Australia, chosen for its diverse user base and advanced technology. The test will determine the viability and user response to an ad-light version of Snapchat.

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TikTok, Snap, and other apps call for new mobile measurement standards, reports Marketing Brew

General

Nov 22, 2023

AppsFlyer, alongside TikTok, Snap, and Unity, is advocating for enhanced ad measurement standards in mobile apps. They propose new metrics to better gauge ad engagement, addressing the lack of uniformity in ad view durations.

The coalition suggests metrics like "engaged view," for ads watched beyond minimal viewing requirements, and "engaged click," for interactions not leading to external app redirections. These aim to improve digital ad transparency, especially in the mobile marketing space.

The initiative, with specifics to be defined by early 2024, seeks to distinguish between simple ad views and more valuable engaged views, potentially benefiting platforms demonstrating higher user engagement with ads.

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Bard can now watch YouTube videos for you, reports the Verge

General

Nov 22, 2023

Artificial Intelligence

Google's AI chatbot Bard, following a modest start, now offers an enhanced feature allowing users to extract key information from YouTube videos without watching them. This tool, useful for quickly gathering details like recipe ingredients, poses a challenge for content creators, potentially impacting their revenue from video views.

Bard accurately summarized a cocktail recipe video, but its utility could bypass the need for viewing, affecting creators' earnings. Currently, this feature is only available through an opt-in Labs experience and requires specific user prompts.

As Bard's integration with YouTube evolves, Google must address the balance between user convenience and supporting content creators, ensuring the sustainability of the platform's ecosystem.

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Amazon Fights Bid To Revive Privacy Claims Over Alexa Ad Targeting, reports MediaPost

General

Nov 22, 2023

Amazon is facing a court challenge over claims it wrongly used Alexa voice data for targeted advertising. The company argues that its privacy policies transparently disclose this usage, countering accusations of misleading users.

The lawsuit, initiated by two consumers, was sparked by a research report suggesting Amazon processed Alexa voice interactions for ad targeting. Amazon maintains it does not sell Alexa data, but acknowledges using transaction information for ads.

In its legal defense, Amazon insists that its user agreements and privacy notices explicitly state that Alexa interactions may influence personalized ads. A hearing in the 9th Circuit Court is yet to be scheduled.

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OpenAI Rivals Move to Exploit Leadership Turmoil, reports WSJ

General

Nov 22, 2023

Artificial Intelligence

OpenAI's recent leadership shake-up has prompted rivals like Google and Amazon to target its clientele, offering incentives for switching to their AI platforms. Amidst OpenAI's instability, these competitors emphasize reliable, diverse AI solutions to reduce overreliance on a single provider.

Competitors are leveraging OpenAI's turmoil to strengthen their AI offerings. Companies like Meta and Cohere are enhancing partnerships and services, highlighting the importance of stability and flexible AI solutions for businesses.

Despite reinstating CEO Sam Altman and forming a new board, OpenAI faces challenges as customers consider alternatives. Competitors are rapidly promoting their AI platforms, underscoring the sector's growing competitiveness and demand for reliable services.

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Elon Musk says xAI’s chatbot Grok will launch to X Premium+ subscribers next week, reports TechCrunch

General

Nov 22, 2023

Artificial Intelligence

Elon Musk has announced that xAI's chatbot Grok will be available to X Premium+ subscribers next week, marking an advancement in AI integration on the platform.

Grok, boasting a unique personality and wit, differentiates itself by providing real-time knowledge access, a feature not common in similar AI chatbots.

X's introduction of Grok into its highest subscription tier, Premium+, aligns with Musk's strategy to enhance the platform's appeal and functionality. This addition is part of a broader effort to innovate and sustain X's relevance in a competitive digital landscape.

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TikTok Mulls Investing in Indonesia’s GoTo to Revive Online Shop, reports Bloomberg

General

Nov 22, 2023

ByteDance's TikTok is negotiating with Indonesia's GoTo Group to potentially invest in its online-retail unit, Tokopedia. This collaboration, possibly as a joint venture, aims to re-establish TikTok's online shopping presence in Indonesia, addressing recent regulatory challenges that halted its e-commerce operations.

A successful deal could facilitate TikTok's return to the market, balancing regulatory compliance and competitive presence.

For GoTo, the partnership offers a global social media alliance, potentially enhancing both companies' e-commerce performance in Indonesia's significant retail market.

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Italy's privacy regulator looks into online data gathering to train AI, reports Reuters

General

Nov 22, 2023

Artificial Intelligence

Italy's data protection authority is investigating the extensive collection of personal data for AI training, aligning with its commitment to GDPR compliance. This follows a temporary ban on ChatGPT for potential privacy violations. The probe focuses on assessing websites' measures against excessive data scraping by AI platforms.

The authority, not targeting any specific company, may implement urgent regulatory actions based on the investigation's findings. It has invited experts and consumer groups to contribute insights over 60 days.

This initiative is part of broader European efforts, with Italy, France, and Germany aligning on AI regulation. Their joint approach aims to set global standards and expedite EU-level discussions.

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Altman to Return as OpenAI CEO With Taylor and Summers on New Board, reports Bloomberg

General

Nov 22, 2023

Leadership Transitions

Sam Altman is set to return as CEO of OpenAI, following a massive employee threat to quit after his initial dismissal. The reinstatement, announced on X, includes a reshuffled board with Bret Taylor as chair, and members Larry Summers and Adam D’Angelo.

Altman's ouster last Friday over AI development disagreements led to intense internal negotiations. With employees demanding board changes, OpenAI faced a leadership crisis, briefly naming Emmett Shear as interim leader.

Resolving the impasse, Altman's return marks a significant shift in OpenAI's governance, aligning with its largest backer, Microsoft, which had planned to employ Altman for a new AI team.

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Microsoft Is Discussing Governance Changes It Wants From OpenAI, reports Bloomberg

General

Nov 22, 2023

Leadership Transitions

Microsoft Corp. is planning governance changes at OpenAI, its significant investment, after CEO Sam Altman's unexpected firing. These changes may include expanding the board and enhancing member qualifications. Microsoft's aim is to prevent being blindsided by major decisions, as seen with OpenAI's unnotified merger approach to Anthropic.

Having invested approximately $13 billion in OpenAI, Microsoft intends to enforce stricter control measures, demanding more veto and notification rights. This action is part of ensuring better strategic alignment between the two entities.

As OpenAI discusses Altman's potential reinstatement, Microsoft CEO Satya Nadella calls for improved governance, including possibly adding a Microsoft executive to OpenAI's board, though this might draw regulatory attention.

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Newsroom unions push for better terms as end-of-year mass media layoffs loom, reports Digiday

General

Nov 22, 2023

Media layoffs have sparked criticism from unions at companies like Condé Nast and G/O Media. While unions can't prevent job cuts, they negotiate severance terms and support sustainable careers. Sara David of the Writers Guild of America, East, highlights their role in fostering equitable futures in the media sector.

Unions provide robust severance packages and assist members during layoffs through legal advice and public campaigns. For example, Vice's union supported laid-off members financially and with legal guidance.

Condé Nast Union is contesting the company's layoff plans, demanding management transparency. Unions ensure members are not isolated during layoffs, advocating for fair treatment and support.

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Wavemaker poaches iProspect group MD to head up global performance, reports Campaign

General

Nov 21, 2023

Leadership Transitions

Wavemaker has announced Chris Worsley as its new global performance lead, effective from January 1, 2024.

Based in London, Worsley will report to Anna Hickey, Wavemaker's global consultancy lead, and Sargi Mann, Group M Nexus' global practices leader. Worsley's appointment follows his tenure at Dentsu's iProspect as UK group managing director, where he led global performance clients and secured significant brand wins.

Anna Hickey expressed enthusiasm for Worsley's addition to Wavemaker, highlighting his extensive digital marketing and media strategy expertise. Worsley himself is eager to contribute to Wavemaker’s growth, citing the agency's track record in client growth and media innovation.

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OpenAI and Microsoft sued for copyright infringement in class-action lawsuit, reports Semafor

General

Nov 21, 2023

Artificial Intelligence

OpenAI and Microsoft face a class-action lawsuit for allegedly using copyrighted non-fiction works in AI training sets, amidst upheaval at OpenAI following CEO Sam Altman's dismissal and subsequent move to Microsoft. The lawsuit, led by author Julian Sancton, claims his book was used without permission in OpenAI's ChatGPT, affecting numerous authors' earnings.

The lawsuit, filed in New York, specifically targets OpenAI's secretive use of copyrighted content in its advanced language models and implicates Microsoft for knowingly benefiting from this practice.

This legal challenge confronts the fair use argument commonly employed by AI firms, questioning the ethical use of copyrighted works in AI development and OpenAI's lack of transparency regarding its training data.

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Linda Yaccarino is asking X staffers to be as fiscally responsible as possible as advertisers bail from the site, reports Insider

General

Nov 21, 2023

Linda Yaccarino, CEO of X (formerly Twitter), has directed employees to exercise financial restraint following a significant drop in advertising revenue, partly due to owner Elon Musk's endorsement of an antisemitic post. This instruction, emphasises cost-cutting and finding new revenue streams.

The company has been hit by an advertiser exodus and is adjusting policies like travel reimbursements to mitigate financial challenges. The decline in ad sales since Musk's takeover has necessitated tighter spending controls.

Yaccarino stressed the need for prudent contract negotiations and expenditure management. Musk previously acknowledged X's precarious financial state, citing a 50% fall in ad revenue and a heavy debt load.

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U.S. lawmakers accuse X chief Musk of profiting from anti-Israel propaganda, reports Reuters

General

Nov 21, 2023

A group of 27 Democrat U.S. lawmakers expressed concern to X owner Elon Musk about X Premium accounts allegedly promoting violence against Israelis.

This issue adds to the debate over content moderation on X, intensified by a lawsuit against Media Matters over ad placements next to offensive content.

The lawmakers highlighted X's financial benefit from these posts through subscription fees and ad revenue, amidst a significant decline in U.S. ad revenue since Musk's takeover. Their letter also referenced legal implications, noting the U.S. designation of Hamas as a terrorist group, and the illegality of supporting it through such content on X.

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Screenshots show xAI’s chatbot Grok on X’s web app, reports TechCrunch

General

Nov 21, 2023

Artificial Intelligence

X, formerly Twitter, plans to include the new AI chatbot Grok in its top-tier subscription, X Premium+. Developed by Elon Musk, Grok is designed with a unique personality, inspired by "The Hitchhiker’s Guide to the Galaxy," to handle provocative queries and access real-time knowledge.

The X Premium+ subscription, at $16 per month, offers Grok, ad-free browsing, and a Creator Hub. Grok's integration into X's web app suggests an imminent launch.

This development coincides with significant shifts in the AI industry, including Sam Altman's exit from OpenAI and potential collaboration with Microsoft.

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Spotify says its upcoming royalty model changes will generate $1B for artists over five years, reports TechCrunch

General

Nov 21, 2023

Audio Advertising

Spotify's upcoming royalty model change aims to redirect $1 billion to popular and emerging artists over five years.

This reform, addressing streaming fraud and small payments, sets a 1,000 annual stream threshold for royalty generation starting next year, focusing on effective revenue distribution without increasing Spotify's profits.

The policy counters artificial streaming by penalizing labels and distributors of such content. Additionally, it adjusts rules for noise tracks, setting a two-minute minimum track length to qualify for royalties. This move combats exploitation by bad actors and reallocates funds to artists genuinely contributing to the platform's value.

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Sam Altman and OpenAI Board Open Talks to Negotiate His Possible Return, reports Bloomberg

General

Nov 21, 2023

Leadership Transitions

Sam Altman, co-founder of OpenAI, is negotiating with the company's interim CEO Emmett Shear and board member Adam D'Angelo for a possible return as CEO. Investors and a majority of employees, who have threatened to resign, are advocating for his reinstatement. The aim is to resolve this leadership crisis before Thanksgiving.

Internal confusion prevails post-Altman's dismissal, with significant stakeholders like Microsoft's CEO Satya Nadella left uninformed about the reasons. The board's decision, not linked to malfeasance or safety concerns, has drawn intense scrutiny and led to President Greg Brockman's resignation in protest.

OpenAI, amidst these turbulent negotiations, has yet to comment publicly on the situation.

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OpenAI board stands firm in face of staff revolt over Sam Altman’s ouster, reports FT

General

Nov 21, 2023

Leadership Transitions

OpenAI's crisis escalates as 747 out of 770 employees threaten to resign and join Microsoft unless the board reverses CEO Sam Altman's dismissal. This turmoil is intensified by venture capitalists backing employee demands and exploring legal actions against the board's decision. The board, however, remains firm despite the growing discontent among staff and the potential for a mass exodus.

Amidst this chaos, competitor AI firms like Anthropic and Cohere witness a surge in interest from OpenAI's clientele. Prominent tech leaders actively recruit OpenAI staff, underlining the significant industry impact of these events.

Microsoft openly supports Altman, offering him and any departing OpenAI employees opportunities within its new AI research subsidiary. This support extends to Altman's potential return to OpenAI, as Microsoft CEO Satya Nadella expresses willingness to back him in either scenario.

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Google admits Spotify pays no Play Store fees because of a secret deal, reports TechCrunch

General

Nov 21, 2023

In the Epic vs Google trial, a Google executive disclosed a unique deal with Spotify, allowing Spotify to bypass usual Play Store fees. Spotify incurs no charges for self-processed payments and a minimal 4% fee for Google-processed payments.

This contrasts with Google's standard 15% fee for subscription apps and is part of a broader partnership, including a shared $100 million “success fund.”

Google has sought similar arrangements with other large firms, offering reduced Play Store fees to enhance the Android platform's appeal. The trial has also revealed Google's failed attempts to attract major game developers, including a $197 million offer to Epic Games for Fortnite, which was rejected.

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X Sues Media Matters Over Research on Ads Next to Antisemitic Posts, reports NYT

General

Nov 21, 2023

X, previously known as Twitter, has sued Media Matters following a report showing ads next to antisemitic content. This action comes after Elon Musk endorsed a controversial post, leading to major advertisers like IBM and Apple suspending their spending. X disputes the report's findings, arguing it falsely represents the user experience and seeks to remove the research and claim damages.

Media Matters hasn't yet responded to the lawsuit. Texas Attorney General Ken Paxton initiated an investigation into the group for potential fraud.

Amidst controversy and advertiser retreat, X CEO Linda Yaccarino defends the platform, emphasizing commitment to free speech while navigating reduced revenue and maintaining advertiser relations.

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YouTube Says New 5-Second Video Load Delay Is Supposed to Punish Ad Blockers, Not Firefox Users, reports 404 Media

General

Nov 20, 2023

Firefox users have reported a five-second delay when watching YouTube videos, absent in Google Chrome. This issue, linked by Google to its crackdown on ad blockers, raises concerns about browser neutrality amidst Google's ongoing antitrust challenges.

The problem has sparked widespread discussion online, including on Reddit and Hacker News, though its replication varies. Google's vague response links the issue to ad-blocking measures, without directly acknowledging a targeted delay for Firefox users.

Amidst growing user mistrust, Google's past actions and upcoming changes in Chrome's ad-blocking policy further fuel concerns about its influence over the internet browsing experience and competitive practices.

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FTC Presses To Proceed With Dark Patterns Charges Against Amazon, reports MediaPost

General

Nov 20, 2023

The Federal Trade Commission (FTC) has accused Amazon of using deceptive practices to enroll users into its Prime service, alleging that Amazon's site design led to unintended subscriptions. The FTC claims this violated the Restore Online Shopper Confidence Act, which demands clear disclosure of subscription terms.

Amazon has requested dismissal of the FTC's lawsuit, arguing that the alleged deceptive tactics are common in advertising and not specific to Amazon. The company maintains that its marketing strategies are standard and not unlawful.

The FTC maintains that Amazon's Prime terms were obscured and not adequately disclosed, countering Amazon's defense. A hearing on the matter is scheduled for December 8.

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White House launches Threads accounts, reports Axios

General

Nov 20, 2023

The White House has launched Threads accounts for President Biden and Vice President Harris, signaling an expansion into more social media platforms.

This move positions Threads, a Meta-owned service, as an emerging alternative to X, formerly known as Twitter. The platform has gained traction by facilitating easy transfers from Instagram accounts.

This strategy involves additional accounts for First Lady Jill Biden, Second Gentleman Doug Emhoff, and other White House-related profiles. Despite expanding to Threads, White House spokesperson Robyn Patterson affirmed the continued use of X, indicating a broader approach to digital communication, especially amidst varying public sentiments towards different social media platforms.

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Epic Games’ Sweeney Takes Aim at Android’s Fake Open Platform, reports Bloomberg

General

Nov 20, 2023

Epic Games CEO Tim Sweeney testified against Google, asserting Android is a "fake open platform" in a pivotal antitrust lawsuit. He criticized Google Play's policies for stifling competition and maintaining Alphabet Inc.'s dominance in Android app distribution. This legal battle, sparked by Epic's distribution of Fortnite on Android, challenges Google's control over app revenues.

The ongoing jury trial could result in significant changes to Google Play's operating model. Sweeney previously contested Apple's App Store policies, underscoring his commitment to open software ecosystems.

Sweeney's company, known for Fortnite and Unreal Engine, recently downsized amidst broader tech industry layoffs, reflecting cost-cutting measures.

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Twitter bets big on CEO’s son, reports Semafor

General

Nov 20, 2023

Linda Yaccarino, CEO of X (formerly Twitter), has delegated the revival of X's political advertising to her son, Matt Madrazo, targeting the 2024 election's potential revenue.

Despite advertising being X's primary revenue source, owner Elon Musk's recent controversies, including endorsing an antisemitic post, have deterred major advertisers and complicated outreach, particularly to Democrat-aligned groups.

X aims to generate $100 million from political ads during election years, yet faces hurdles with outdated advertising tools and strategies. These challenges, exacerbated by Musk's contentious leadership, have shifted the platform's focus from premium to more discount-oriented advertisers, targeting broader audiences rather than specific elite segments.

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Google announces update to child and teen ad policy language, reports Search Engine Land

General

Nov 20, 2023

Advertising To Children

Google is revising its child and teen ad policies for clarity, affecting areas like ads for kids and ad-serving protections. This move aims to help brands avoid inadvertent rule violations and potential penalties.

Updates include reorganizing language in restricted categories for kid-targeted content and adding a new article in the Google Ads help center about child ad protections. The language for teen ad-serving protections will also be revised for consistency.

These updates follow a study suggesting Google may have improperly tracked children for ads. Google denies any wrongdoing, attributing the issue to misunderstandings about its brand safety controls in PMax.

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Brand safety concerns mount as X pulls out of MRC audit, reports Digiday

General

Nov 20, 2023

X, previously known as Twitter, has decided not to undergo an independent audit for its Media Rating Council (MRC) brand safety credentials, citing resource constraints and ongoing technological challenges. This decision follows after their initial engagement in the audit's pre-assessment process earlier in 2023.

The platform's recent actions, including Elon Musk's endorsement of controversial posts, have led to major advertisers like IBM, Apple, and Disney suspending their advertising. This has contributed to financial strains, with forecasts predicting a significant drop in X's ad revenue.

X's CEO, Linda Yaccarino, maintains the company's commitment to brand safety, but the lack of independent verification and advertiser pullback raises concerns about its credibility and future advertising prospects.

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Discord, Snap and X CEOs subpoenaed to testify at US hearing on child exploitation, reports Reuters

General

Nov 20, 2023

The U.S. Senate Judiciary Committee has issued subpoenas to the CEOs of Discord, Snap, and X (formerly Twitter) for a hearing on December 6 about online child sexual exploitation. The CEOs of Meta and TikTok are expected to testify voluntarily at a future date.

The Committee had to use the U.S. Marshals Service to serve subpoenas to Discord and X, as they initially refused cooperation. X has since stated their willingness to participate in the hearing.

This initiative by Senators Durbin and Graham aims to address Big Tech's role in safeguarding children online. The Committee is pursuing legislative changes to increase the accountability of tech companies in preventing child sexual exploitation.

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Issues over TikTok still unresolved, US Treasury Secretary Yellen says, reports Reuters

General

Nov 20, 2023

U.S. Treasury Secretary Janet Yellen expressed concerns about privacy issues related to social media in a CNBC interview, highlighting ongoing issues with TikTok. She refrained from discussing specific details about TikTok, citing legal constraints on U.S. regulators.

Yellen noted that discussions between U.S. President Joe Biden and Chinese President Xi Jinping did not explicitly cover TikTok. Her conversations with Chinese officials focused on investments in the U.S., including the role of the Committee on Foreign Investment in the United States (CFIUS), which examines foreign investments for national security concerns.

Yellen emphasized the potential for U.S.-China cooperation following the recent presidential meeting, despite unresolved matters like TikTok.

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OpenAI’s Interim CEO Promises Change and Probe of Altman Exit, reports Bloomberg

General

Nov 20, 2023

Leadership Transitions

OpenAI's newly appointed interim CEO, Emmett Shear, plans to investigate the removal of co-founder Sam Altman, aiming to address trust issues caused by the handling of Altman's ouster. Shear, who recently stepped down as Twitch CEO, also intends to reform OpenAI's leadership and consult with stakeholders to stabilize the organization.

The board selected Shear for his insights into AI's existential threats and his experience in leading large tech teams. Shear's appointment follows a turbulent period marked by Altman's sudden departure and a brief leadership by Mira Murati.

Shear's expertise, gained from his tenure at Twitch, is expected to steer OpenAI through its current challenges and shape its future direction.

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Majority of OpenAI staff threaten to quit unless Altman is reinstated, reports FT

General

Nov 20, 2023

Leadership Transitions

Over 500 OpenAI employees, including co-founder Ilya Sutskever, signed an open letter demanding the board's resignation following CEO Sam Altman's firing. They criticized the board's competence and threatened to join Altman at a new Microsoft subsidiary.

Microsoft CEO Satya Nadella announced hiring Altman and Greg Brockman for a new AI research team, after their exit from OpenAI. Altman's departure and Brockman's resignation led to talks of their OpenAI return, but these discussions failed.

Altman's firing, attributed to concerns over his commitment to OpenAI's mission, prompted employee and investor support for his reinstatement. The board appointed Twitch co-founder Emmett Shear as interim CEO, causing further employee unrest and plans to leave OpenAI.

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Roku And Unity Want To Prove CTV Is A Performance Channel, reports AdExchanger

General

Nov 20, 2023

Roku partners with Unity to help mobile app developers incorporate connected TV (CTV) in their user acquisition strategies, offering performance marketing attribution linked to streaming. This collaboration addresses the difficulty of attributing app performance to streaming ads, encouraging more app developers to invest in CTV advertising.

The partnership integrates Roku's ad tech with Unity's API, enabling targeted advertising and interactive ad formats. Advertisers can use traditional spots or Roku's Action Ads with QR codes, linking ad exposure to app downloads and performance metrics.

Despite challenges in direct-response actions on CTV, the initiative demonstrates CTV's effectiveness in driving conversions, broadening its appeal to diverse advertisers.

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NewsGuard’s Whitelist Of Ukrainian Publishers Aims To Combat Wartime Misinformation, reports AdExchanger

General

Nov 20, 2023

NewsGuard is launching a whitelist for credible Ukrainian publishers to support journalism amid advertising decline due to the Russian invasion. This initiative, a first during active conflict, aims to identify fair-reporting outlets for advertiser backing, with evaluations based on nine credibility criteria.

The assessment process is independent and thorough, utilizing diverse local analysts. It's separate from government influences, focusing solely on assessing Ukrainian publishers, with no plans for similar projects in other conflict zones.

The whitelist is available for advertisers, promoting ad placements on credible sites and discouraging keyword blocking. While its impact on ad revenue is unmeasured, NewsGuard's initiative seeks to bolster informed advertising choices and support Ukrainian journalism.

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X chief Linda Yaccarino resists pressure from advertisers to quit, reports FT

General

Nov 20, 2023

Linda Yaccarino, CEO of X, is resisting calls to resign amidst the platform's controversies under Elon Musk's ownership. Despite significant pressure from industry executives and friends, she remains steadfast in her role, believing in X’s mission and its team.

Yaccarino's decision comes as major brands like IBM, Apple, and Disney pause their advertising due to concerns over antisemitic content and Musk's leadership.

Yaccarino is grappling with the fallout of Musk's actions and the subsequent advertiser retreat. Despite the challenges, she continues to advocate for X’s improvement in safety and discrimination policies. Her situation highlights the complex dynamics of leading a platform in turmoil.

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OpenAI appoints ex-Twitch boss as interim CEO and Altman joins Microsoft, reports Reuters

General

Nov 20, 2023

Leadership Transitions

OpenAI has appointed Emmett Shear, ex-Twitch CEO, as interim leader, replacing Sam Altman. Altman, removed unexpectedly, is joining Microsoft to lead a new AI research team. This change has concerned OpenAI employees and investors, fearing a talent drain and impact on a significant share sale.

Altman's departure has led to Greg Brockman, former OpenAI board chairman, also joining Microsoft. This leadership shuffle at OpenAI has raised questions about the company's future direction and stability.

The announcement of Shear's role caused turmoil within OpenAI, with numerous employees leaving and dozens announcing their resignation, indicating significant internal disruption and uncertainty about the company's path forward.

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Most of ESPN’s accounts went dark after Disney dropped advertising on X, reports The Verge

General

Nov 19, 2023

Disney's decision to halt advertising on X, after Elon Musk's contentious posts, led to ESPN's notable inactivity on the platform. Key ESPN accounts, including its main channel and those dedicated to NFL and NBA, have been silent since Disney's announcement.

The move aligns with other major brands like Apple and IBM withdrawing from X, influenced by a report linking Musk's posts to extremist content. ESPN's inactivity on X marks a significant shift, given the platform's role as a major hub for sports discussions.

Despite ESPN's silence on X, its activity hasn't increased on alternative platforms like Meta's Threads, although it remains active on Instagram and Facebook.

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Disney’s Hotstar draws 59 million concurrent viewers, setting new record, reports TechCrunch

General

Nov 19, 2023

The ICC World Cup cricket final on Disney's Hotstar broke records with 59 million concurrent viewers, outperforming rival JioCinema.

Despite this success, Disney faces challenges in India as Hotstar's subscriber base has declined by over 23 million in the past year. Disney CEO Bob Iger is keen on maintaining a presence in India and is exploring options amid a tough market.

Disney's focus on the ICC Cricket World Cup aimed to capture a vast audience, but competition intensifies with rivals like Viacom18, backed by significant players like Bodhi Tree. The fierce competition in India's streaming market is underscored by heavy investments in broadcasting cricket, particularly the IPL.

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Germany, France and Italy reach agreement on future AI regulation, reports Reuters

General

Nov 19, 2023

Artificial Intelligence

France, Germany, and Italy have agreed on AI regulation principles, focusing on application rather than the technology itself. Their joint paper advocates for self-regulation through codes of conduct for foundation AI models, stressing the importance of understanding these models' capabilities and limitations.

The trio proposes creating AI governance bodies to develop guidelines and monitor the application of model cards, which detail a machine learning model's functioning. Initially, they suggest no sanctions, but penalties may be introduced later for code violations.

Germany's digital strategy emphasizes regulating AI applications, not the technology, to balance harnessing AI's opportunities and mitigating risks. This agreement aims to influence broader European discussions on AI regulation.

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Musk threatens thermonuclear lawsuit against media watchdog, calls advertisers oppressors, reports CNBC

General

Nov 18, 2023

Elon Musk, owner of social media platform X, has threatened to sue Media Matters and its affiliates after the watchdog's report led major advertisers, including Apple and Disney, to pause spending on X. The report highlighted that ads were appearing alongside pro-Nazi content, intensifying after Musk's own controversial tweets.

Musk accused Media Matters of misrepresenting X and claimed the report was a concerted attack on free speech. He also promoted an ad-free subscription model for X in response to the advertiser exodus.

Media Matters President Angelo Carusone dismissed Musk's legal threats, asserting that their reporting was accurate and that they would win in court if sued.

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Meta moves members of its Responsible AI team to other groups, reports Reuters

General

Nov 18, 2023

Artificial Intelligence

Meta Platforms is reorganizing its Responsible AI team, integrating members into various divisions to align closely with core product development. The majority are joining the generative AI sector, ensuring responsible AI practices across Meta's projects.

A portion of the team will transition to AI infrastructure, underscoring Meta's commitment to safe and responsible AI evolution. This restructuring aims to enhance Meta's scalability for future AI demands.

Meta's AI expansion continues, evident in its rollout of generative AI tools for advertisers and the development of innovative products like the "Llama 2" language model and Meta AI chatbot.

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TikTok launches new tool to provide more insight into how ads drive conversions, reports Search Engine Land

General

Nov 17, 2023

TikTok's new Engaged View-through Attribution (EVTA) tool enhances ad performance insights by tracking conversions after viewers engage with a video ad for at least six seconds. This method allows advertisers to understand the impact of their ads beyond just clicks, leading to more efficient spending and improved investment returns.

EVTA offers key benefits, including a deeper understanding of ad influence, better campaign optimization with quality engagement signals, and consistent measurement across platforms for accurate performance comparisons.

By integrating EVTA with TikTok's Self-Attributing Network (SAN), advertisers gain a comprehensive view of user interactions, combining click-through and engaged view conversions for a fuller picture of TikTok's advertising effectiveness.

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YouTube Is Quietly Piloting An Ad Buying Program For YouTube Shorts, reports AdExchanger

General

Nov 17, 2023

YouTube is piloting a program allowing specific ad targeting on YouTube Shorts. The alpha test, involving select tech providers and brands, enables advertisers to focus solely on Shorts content. This development addresses previous limitations where advertisers couldn't isolate Shorts from broader YouTube ad buys.

The discreet program offers demographic and geolocation targeting, with additional content category options. Advertisers receive key metrics like reach and view-through rates, supplemented by third-party brand safety verification and Google brand lift studies.

This move aligns with YouTube's strategy to enhance Shorts monetization, capitalizing on its growing viewership, which recently surpassed 70 billion daily views.

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Sam Altman ousted as CEO of ChatGPT parent OpenAI in surprise move, reports Axios

General

Nov 17, 2023

Sam Altman, co-founder of OpenAI, has unexpectedly left the company, with the board citing lack of candid communication as the reason. Altman, who led the firm since 2019, was pivotal in launching ChatGPT and initiating the AI boom.

Mira Murati, OpenAI's CTO and a former Tesla employee, steps in as interim CEO. Murati's experience includes working with the U.N.'s AI advisory body. Concurrently, co-founder Greg Brockman will relinquish his role as board chairman while continuing as OpenAI's president.

OpenAI transformed under Altman from a purely non-profit entity to a hybrid model with a capped for-profit subsidiary, forging a significant partnership with Microsoft. The company and Microsoft have refrained from commenting further on these leadership changes.

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Google’s Legal Chief Faces Rebuke by Judge Over Missing Chats, reports Bloomberg

General

Nov 17, 2023

Google's Chief Legal Officer, Kent Walker, faced a federal judge's reprimand over allegations that Google intentionally destroyed sensitive communications relevant to antitrust lawsuits. Judge James Donato questioned Walker's evasive responses about Google's chat preservation policies, expressing frustration over the company's failure to comply with evidence preservation orders.

Several Google executives, including CEO Sundar Pichai, admitted to misusing attorney-client privilege labels and setting chats to auto-delete, violating court orders. This issue has surfaced in multiple antitrust cases, drawing scrutiny over Google's information-sharing practices.

Amid increasing regulatory scrutiny, Walker's long tenure has seen Google's legal challenges evolve from privacy issues to antitrust investigations and AI ethics. The judge's decision on the missing evidence is pending.

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Apple to pause advertising on X after Musk backs antisemitic post, reports Axios

General

Nov 17, 2023

Apple has suspended advertising on X, following Elon Musk's endorsement of antisemitic theories and the placement of its ads next to far-right content. This decision echoes IBM's similar action and is significant given Apple's major advertising presence on the platform.

Musk's agreement with a controversial X post led to widespread condemnation, including from the White House and 164 Jewish rabbis and activists. They have called for major companies to stop advertising on X and for the platform's removal from app stores.

In response to these developments, X's CEO Linda Yaccarino emphasised the platform's stance against antisemitism. Following Apple's decision, other companies like Lions Gate Entertainment are also pulling their advertising, suggesting a possible trend.

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Change in X’s terms indicate EU researchers will get API access, reports TechCrunch

General

Nov 17, 2023

Elon Musk's X, previously Twitter, has revised its policy in the EU to align with the Digital Services Act (DSA). This update grants EU researchers access to X's data for studying systemic risks, adhering to DSA's requirements for large platforms.

The new developer terms at X are specifically for EU-based research, focusing on systemic risks in accordance with the DSA. This change reflects the DSA's mandate for large platforms to provide data access to approved researchers.

Musk's decision to allow EU researchers access under the DSA highlights X's compliance with EU regulations. However, plans for wider global researcher access remain uncertain, showing X's focus on meeting its legal obligations in the EU.

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Apple files legal challenge to EU's Digital Markets Act, reports Reuters

General

Nov 17, 2023

Apple has filed a legal challenge against the European Commission's Digital Markets Act (DMA), which aims to increase competition among tech services. The specifics of Apple's case are undisclosed, but it's believed to contest the App Store's designation as a 'gatekeeper' under the DMA.

Meta and TikTok have already appealed against their gatekeeper status. Meta disagrees with the inclusion of its Messenger and Marketplace, while TikTok argues the designation strengthens dominant tech firms.

The DMA targets major tech companies to facilitate easier user transitions between services. Apple has yet to publicly comment on its legal action against the European Commission's decision.

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Amazon Is Laying Off Hundreds of People in Alexa Division, reports Bloomberg

General

Nov 17, 2023

Amazon is reducing its workforce in the Alexa division, aligning with a new focus on generative artificial intelligence. This shift results in several hundred job cuts, as part of a broader restructuring.

After avoiding major layoffs for years, Amazon initiated its largest-ever reduction about a year ago, eliminating 27,000 roles post-pandemic and announcing 9,000 more layoffs across various departments in March.

Continued cost-cutting efforts have led to further job losses in Amazon’s music, video games divisions, and the closure of physical clothing stores. The latest layoffs will affect employees in the US, Canada, India, and potentially other countries.

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Amazon eyes $20 bln exports by 2025 from India, says company official, reports Reuters

General

Nov 17, 2023

Amazon is targeting $20 billion in merchandise exports from India by 2025, increasing its small seller base on its e-commerce platform. The demand for 'Made in India' products is growing globally, particularly during major sales events.

The Amazon Global Trade platform in India has grown substantially, now featuring over 100,000 small manufacturers, many of whom are new to exporting. These sellers are experiencing significant growth through access to global markets.

To boost Indian exports, Amazon has reduced its subscription fees for new exporters. This initiative aligns with the need to counter India's recent decline in goods exports, leveraging international holiday sales.

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No more ads on Elon’s X, EU Commission tells staff, reports Politico

General

Nov 17, 2023

The European Commission has ceased advertising on social media platform X, citing concerns over the spread of disinformation. This decision, particularly related to disinformation around the Israel-Hamas conflict, aims to protect the Commission's reputation.

The move comes as X faces scrutiny under the EU's Digital Services Act (DSA) for its content moderation practices. While the EU services will continue to use X for communication, paid advertising has been halted.

The Commission is exploring alternatives like LinkedIn, Instagram, Facebook, or digital advertising on websites. This change follows controversy over the Commission's targeted advertising on X, which had raised privacy and regulatory concerns under the DSA.

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Google’s revised Chrome extension standard loosens restrictions on ad blockers, reports The Verge

General

Nov 17, 2023

Google has resumed its Manifest V3 update for Chrome extensions, initially paused due to concerns over ad blocker limitations. The update includes enhanced content filtering for ad-blocking extensions, addressing some of the previous criticisms.

Manifest V3 changes the way browser extensions function, including restricting developers from using remote server code. Set for June 2024, this update will disable existing Manifest V2 extensions in Chrome.

Despite improvements in Manifest V3, critics argue it still imposes excessive restrictions on developers, hindering innovation. This development follows Google's recent moves against ad-blockers, notably YouTube's efforts to limit video access for users with ad-blocking extensions.

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TikTok to prohibit videos promoting bin Laden's Letter to America, reports Reuters

General

Nov 17, 2023

TikTok has banned content promoting Osama bin Laden's 2002 letter, following its recent circulation on the platform amid discussions about the Israel-Hamas conflict. The letter, containing justifications for attacks against Americans and antisemitic comments, violates TikTok's policies against supporting terrorism.

The platform has taken measures to ensure the letter's content does not appear in search results, aligning with guidelines against extremist content. This proactive step responds to growing concerns among U.S. lawmakers about TikTok's potential role in spreading extremist views.

The Guardian has removed the letter's full text from its website to prevent misinterpretation. TikTok's efforts to control content dissemination highlight the challenges in moderating controversial material on social media platforms.

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IAC and News Corp call out generative AI companies for scraping their content without compensation, reports Digiday

General

Nov 17, 2023

Artificial Intelligence

Publishers, including News Corp and IAC, are challenging generative AI companies for using their content without consent. Protective measures range from revenue-sharing deals to coalition-led negotiations for payments, with many also blocking AI web crawlers.

During earnings calls, News Corp hinted at negotiations with digital companies for content usage, suggesting potential revenue gains. This follows some publishers, like the Associated Press, forming licensing agreements with AI firms such as OpenAI.

The contention over AI companies' content usage is escalating, with IAC's CEO advocating for legal action based on copyright law. Analysts suggest that government regulation may be necessary for a comprehensive resolution.

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Jewish Celebrities and Influencers Confront TikTok Executives in Private Call, reports NYT

General

Nov 16, 2023

Jewish TikTok creators, including prominent figures like Sacha Baron Cohen, confronted TikTok executives in a meeting about the surge of antisemitism on the platform. Cohen criticized TikTok for failing to curb hate speech and misinformation effectively.

TikTok executives acknowledged the challenges in moderating content but admitted there's no simple fix. The discussion also focused on the platform's handling of the controversial slogan “from the river to the sea,” often perceived as antisemitic.

The meeting underlined TikTok's struggle to balance free speech with effective moderation. The platform pledged to tackle hateful content and improve support for creators facing harassment.

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X Races to Contain Damage After Elon Musk Endorses Antisemitic Post, reports NYT

General

Nov 16, 2023

Elon Musk's recent endorsement of an antisemitic post on X has caused internal turmoil at the company. Employees are grappling with the fallout as advertisers question Musk's controversial comments and the platform's content moderation policies.

This incident has intensified concerns among X's workforce, particularly regarding the handling of hate speech and discriminatory content under Musk's leadership. The situation reflects broader challenges within the company in moderating offensive content and maintaining a responsible social media environment.

The controversy at X highlights the internal struggle in managing and responding to problematic content and leadership decisions.

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Google Antitrust Judge Says He Has No Idea How He Will Rule, reports WSJ

General

Nov 16, 2023

The U.S. Justice Department's antitrust case against Google is nearing a decision, with Judge Amit Mehta set to rule on whether Google's dominance in search queries constitutes an illegal monopoly. The trial, which lasted 10 weeks with over 50 witnesses, has left Mehta uncertain about his verdict.

If found guilty, Google could face measures to restore market competition, though a complete breakup of the company is considered unlikely. Alternatives like injunctions to promote competition are more probable.

The trial highlighted Google's financial arrangements with Apple, revealing shared revenues from search ads. The outcome will significantly impact how antitrust laws apply to modern tech giants and Google's market practices.

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Elon Musk’s X Loses Bid to Scrap FTC Privacy Order, reports WSJ

General

Nov 16, 2023

A federal judge has denied X Corp.'s request to alter or end a consent order with the FTC regarding user data handling, also rejecting a move to stop an FTC deposition of Elon Musk. X Corp., formerly Twitter, was acquired by Musk last year.

The platform agreed to FTC oversight and a $150 million fine in May 2022 to settle a privacy lawsuit. X Corp. later sought to terminate this agreement, claiming excessive FTC scrutiny post-Musk's acquisition.

The FTC's intensified information requests followed substantial layoffs at X Corp., affecting security and compliance. The 2022 settlement stemmed from allegations that Twitter misused user data, breaching a 2011 FTC order.

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Online hate watchdog moves to dismiss lawsuit from Elon Musk’s X, reports CNN

General

Nov 16, 2023

The Center for Countering Digital Hate (CCDH) is contesting a lawsuit from X Corp., previously Twitter, arguing it's an attack on free speech. X Corp. accuses CCDH of harming its advertising revenue by criticizing the platform's handling of hate speech.

Since Elon Musk's takeover, CCDH reports increased hate speech on X, contributing to advertiser withdrawals. X Corp. blames CCDH for significant revenue losses, citing breaches of terms and federal laws.

CCDH has filed a motion to dismiss under California's anti-SLAPP law, asserting their research used public information and did not violate X Corp.’s terms. They accuse Musk of failing to address platform issues.

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The EU will finally free Windows users from Bing, reports The Verge

General

Nov 16, 2023

Microsoft is updating Windows 11 in the European Economic Area (EEA) to comply with the European Commission's Digital Markets Act. By March 2024, users will be able to disable Bing web search, remove Microsoft Edge, and add custom web search providers.

These changes are specific to EEA users, allowing the uninstallation of certain apps and the integration of alternative search providers in Windows Search. Microsoft is using the region settings during device setup to determine user eligibility for these updates.

Microsoft is currently testing these updates in Windows 11 and plans to make similar changes to Windows 10, ensuring compliance with the Digital Markets Act by March 6th, 2024.

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IBM pulls adverts from X after report finding they ran next to Nazi content, reports FT

General

Nov 16, 2023

IBM has halted its global advertising on Elon Musk’s X following a report that linked its ads with pro-Nazi content. The report by Media Matters highlighted major brands' adverts appearing beside material promoting Adolf Hitler and the Nazi Party.

This move reflects IBM's stance against hate speech, with other companies like Comcast also reviewing their advertising on the platform. Musk's relaxed moderation policies have previously led to a decline in ad revenues due to brands withdrawing over content concerns.

X's efforts to reassure advertisers of a safe environment face setbacks with these developments. Musk's own controversial posts add to the challenges in maintaining a brand-safe platform.

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US SEC presses judge to force Elon Musk to testify in Twitter probe, reports Reuters

M&A

Nov 16, 2023

The U.S. Securities and Exchange Commission (SEC) has requested a federal judge to mandate Elon Musk's testimony for its investigation into his takeover of Twitter, now called X. The investigation centers on Musk's stock purchases and related activities in 2022.

Musk has resisted the SEC's demand, arguing he has already testified twice and accusing the SEC of overreaching. The SEC, however, insists it is within its legal rights to seek further information for its inquiry.

This request deepens the ongoing contentious relationship between Musk and the SEC, highlighting the regulator's determination to thoroughly probe the high-profile acquisition of Twitter.

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Twitch launches Privacy Center to educate users about their personal data, reports TechCrunch

General

Nov 16, 2023

Twitch has introduced a Privacy Center to educate users on data privacy, responding to research showing many users are unaware of how their data is used. The center aims to provide clear, actionable information, enhancing transparency and understanding.

The initiative targets Twitch's young user base, clarifying how personal data is collected and utilized. Twitch discovered users often forgot their privacy settings and lacked clarity on data usage, prompting a need for straightforward, accessible privacy information.

Twitch's Privacy Center offers resources and tools for users to manage their data, aligning with the platform's Privacy Principles of transparency, control, and choice. Despite these efforts, skepticism remains about the sincerity of social platforms' data practices.

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Uber and Spotify Are Tapping Into Changing Consumer Behaviors, reports AdWeek

General

Nov 16, 2023

Audio Advertising

Uber and Spotify are observing a shift towards longer-form content, particularly among younger audiences. Spotify's extensive daily user engagement offers valuable opportunities for in-depth brand storytelling, challenging the notion of short attention spans in younger people.

Spotify's studies reveal that podcasts are popular during morning routines and evening relaxation, suggesting a need for marketers to consider both ad content and the listening environment. This approach can enhance ad effectiveness and cost-efficiency.

Uber's advertising strategy, leveraging its average 20-minute rides, allows for tailored content based on combined data from Uber Eats and ride experiences. This environment offers potential for innovative, integrated ad campaigns, combining branding with performance tactics for more efficient customer engagement.

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Meta teases new AI-powered editing tools coming to Facebook and Instagram, reports The Verge

General

Nov 16, 2023

Artificial Intelligence

Meta CEO Mark Zuckerberg has announced new AI-powered creative tools for Facebook and Instagram, based on the company's Emu image generation model. These tools aim to simplify photo editing and video creation using text descriptions.

"Emu Edit" is the first tool, allowing users to modify images through text inputs. This feature enables precise changes, like removing or replacing objects in photos, without professional editing skills. The second tool, "Emu Video," creates videos from text or images. The release dates for these tools on Facebook and Instagram are still to be confirmed.

These AI-based editing features, integrated into Meta's social platforms, offer users a convenient alternative to third-party editing services.

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LiveRamp Elevates Lauren Dillard to Chief Financial Officer

General

Nov 16, 2023

Leadership Transitions

LiveRamp has promoted Lauren Dillard to Chief Financial Officer, following a period of financial growth including improved revenue and strong operating cash flow. Dillard has significantly contributed to the company's strategic developments and acquisitions, bolstering its data collaboration and privacy capabilities.

CEO Scott Howe commended Dillard's impact and leadership, anticipating her role will further propel LiveRamp's success. Dillard's promotion aligns with the company's strong financial performance and growth trajectory.

The company continues to expand its customer base and has reported notable revenue increases, alongside strategic global partnerships.

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Amazon will allow auto dealers to sell cars on its site, starting with Hyundai, reports CNBC

General

Nov 16, 2023

In 2024, Amazon will start allowing auto dealers to sell cars on its site, beginning with Hyundai. This marks a significant expansion from its existing digital showrooms and car product sales, offering a direct purchase option to consumers.

The new service will enable online car purchasing, with local dealership delivery or pickup options. Amazon's venture into car sales includes a collaboration with Hyundai to incorporate Alexa into their vehicles from 2025.

Amazon's entry into the car sales market impacted shares of existing car dealers, highlighting the distinction between Amazon's dealer-centric model and the direct-to-consumer approach used by companies like Tesla and Carvana.

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One-third of U.S. newspapers as of 2005 will be gone by 2024, reports Axios

General

Nov 16, 2023

News Publishing

The U.S. is experiencing an accelerated decline in local newspapers, with a third of them expected to disappear by the end of next year. This loss typically leaves communities without a replacement, exacerbating the emergence of news deserts.

About 6,000 newspapers remain, down from 8,891 in 2005. The majority now publish weekly, and closures continue at a rate of over two per week. This decline disproportionately affects minority and low-income communities, often in areas with limited broadband access.

Efforts to counter this trend include significant philanthropic funding and potential regulatory solutions. However, the gap in access to quality local news continues to grow, posing a challenge to democracy and civic engagement in America.

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UK will refrain from regulating AI in the short term, reports FT

General

Nov 16, 2023

Artificial Intelligence

The UK has chosen not to regulate its artificial intelligence (AI) sector, diverging from the EU, US, and China. Viscount Jonathan Camrose, the UK's minister for AI, voiced concerns at a Financial Times conference that strict regulations might inhibit industry growth.

Camrose warned against the risks of premature AI regulation, suggesting it could stifle innovation. This decision comes as other global powers actively work on AI regulation.

The UK government, emphasising a pro-innovation stance, has decided against immediate legislation for the AI sector. Critics, however, worry this approach may cause the UK to lag behind the US and EU in AI governance.

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Spotify launches podcast ad marketplace in 5 countries, reports Reuters

General

Nov 16, 2023

Audio Advertising

Spotify is expanding its Spotify Audience Network, a podcast advertising marketplace, to five additional markets including Sweden and India. This expansion is part of its strategy to monetise podcast content globally.

The company, having invested heavily in its podcast division, is now focused on enhancing advertisement revenues. This addresses the need for better audience targeting and wider reach in podcast advertising.

Spotify's latest financial reports show a 16% increase in advertising revenue year-on-year, with a notable double-digit growth in podcast advertising. This highlights the growing importance of podcasts as a revenue stream for the streaming giant.

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Ad Tech Lags The Rest Of The Industry In Setting Decarbonization Targets, reports AdAge

General

Nov 16, 2023

Carbon Emissions

Ad tech firms are trailing in setting decarbonization targets in the advertising industry, as revealed by Ad Net Zero's report. The focus is on the progress of global supporters, including companies like WPP and Google, in achieving zero carbon emissions.

Tech platforms and marketers are leading in setting net zero targets, with agencies and production companies still catching up. Ad Net Zero urges all supporting companies to establish targets by June 2024 to promote sustainable practices.

The report highlights a gap in the industry's sustainability efforts. While some sectors show progress, agencies and ad tech firms lag, underscoring the need for concerted action towards decarbonization goals.

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EU faces privacy complaint over CSAM microtargeting ads it ran on X, reports TechCrunch

General

Nov 16, 2023

Privacy rights group noyb has filed a complaint against the EU Commission for "unlawful micro-targeting" on Twitter related to a legislative proposal. noyb is also considering action against Twitter for enabling ad targeting based on sensitive data, potentially without proper consent.

This case underscores the tension between ad targeting practices and EU data protection laws, highlighting the legal risks of using personal data, especially sensitive categories, for advertising.

noyb's complaint alleges the Commission used targeted ads to sway public opinion, contravening EU standards for political advertising transparency. They urge a full investigation and potential fines for the violations affecting many individuals.

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Microsoft launches a deepfakes creator at Ignite 2023 event, reports TechCrunch

General

Nov 16, 2023

Artificial Intelligence

At the Microsoft Ignite 2023 event, Microsoft unveiled a tool to create and animate photorealistic avatars using Azure AI Speech text to speech avatar. Users can generate videos of avatars speaking scripted content, with the avatars resembling uploaded images and using text-to-speech technology.

This tool serves various purposes, from training videos to conversational agents, supporting multiple languages and dynamic AI interactions. However, it also presents ethical concerns, especially in scenarios like chatbots.

While acknowledging potential misuse, Microsoft has limited access to custom avatars and hasn’t addressed issues around actors’ rights and compensation. The technology's ethical implications, particularly in digital likeness creation, remain a significant concern.

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Spotify to use Google's AI to tailor podcasts and audiobooks recommendations, reports Reuters

General

Nov 16, 2023

Artificial Intelligence

Spotify is expanding its collaboration with Google Cloud, employing large language models (LLMs) to analyze user preferences in podcasts and audiobooks for tailored recommendations. These AI-powered LLMs are adept at generating diverse content forms.

This integration aligns with Spotify's earlier adoption of AI for music suggestions, now extending to its growing non-music offerings like podcasts and audiobooks. The company aims to boost earnings through these formats.

Spotify's enhanced partnership with Google Cloud also focuses on utilizing LLMs for a safer user experience, including the identification and management of potentially harmful content.

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TikTok joins Meta in appealing against EU gatekeeper status, reports Reuters

General

Nov 16, 2023

TikTok is appealing against its "gatekeeper" status under the EU's Digital Markets Act, joining Meta in challenging the designation which imposes stricter rules on tech companies. Meta's appeal excludes Facebook, Instagram, and WhatsApp, focusing on Messenger and Marketplace.

The EU labelled 22 services as "gatekeepers," including those from six major tech firms. Microsoft, Google, and Amazon accepted their status, while Apple's response is pending. The appeal deadline is November 16.

TikTok contends its designation by the EU, based on ByteDance's global value, is inaccurate. It argues it doesn't meet the revenue criteria in Europe, positioning itself as a challenger, not an incumbent, in the digital advertising market.

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Google testing new SGE ad format, reports Search Engine Land

General

Nov 15, 2023

Artificial Intelligence

Google is testing a new ad format in its Search Generative Experience (SGE), combining AI-generated answers with sponsored content. This feature displays a product carousel in response to follow-up search queries.

The impact of this ad format on click-through rates (CTR) is uncertain, with potential decreases for both organic and sponsored content. Brands achieving higher placements in SGE might see positive CTR effects. However, these ad formats are still in the testing phase, and their cost implications remain unclear.

SEO consultant Glenn Gabe observed this integration of sponsored content in SGE, particularly following follow-up questions. This indicates Google's active experimentation with new ad formats within its search experience.

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Bing adds AI-generation captions to some search result snippets, reports Search Engine Land

General

Nov 15, 2023

Artificial Intelligence

Bing has integrated AI-generated captions in its search results, using GPT-4 to make snippets more relevant and informative. This feature is designed to help users quickly find the websites they're searching for.

The AI-generated captions are created by analyzing the user's search query and extracting key insights from web pages, resulting in tailored and concise snippets. These captions may vary for different queries and are crafted for accuracy and relevance.

Users and webmasters can opt out of AI-generated captions using NOCACHE or NOARCHIVE tags. It's important for website owners to monitor how these changes affect their site's visibility and click-through rates in Bing Search.

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Omnicom Media Group Is Investing In Chief Media Officers, reports AdAge

General

Nov 15, 2023

Leadership Transitions

Omnicom Media Group (OMG) has been focusing on appointing chief media officers across its network, with Alex Siddall being the latest to be promoted to this role at Hearts & Science USA.

This move is part of OMG's strategy to enhance integration across its agencies.

Siddall's appointment at Hearts & Science USA follows the naming of Suhaila Hobba and Melissa Wisehart as chief media officers at OMD and PHD, respectively. These appointments in the last two months signal a significant investment by OMG in its leadership structure.

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FTC Warns Influencers and Trade Groups Over Aspartame Ads, reports MediaPost

General

Nov 15, 2023

Influencer Marketing

The FTC has warned the American Beverage Association, the Canadian Sugar Institute, and online influencers about inadequate disclosures in aspartame ads on Instagram and TikTok. These ads failed to clearly disclose dieticians' relationships with trade groups or had insufficient disclaimers.

In some instances, disclosures were only made in accompanying text, not in the videos themselves. The FTC emphasizes that disclosures should be easily noticeable in both visual and audible parts of an ad to ensure consumer awareness.

This move highlights the FTC's focus on transparency in influencer marketing, particularly the clear and prominent placement of disclosures like “#sponsored” or “#ad” in social media posts to ensure consumer awareness.

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The Holiday Shopping and Online Ad Outlook Isn’t Very Merry, reports Bloomberg

General

Nov 15, 2023

The online retail and ad markets are preparing for a subdued holiday season. Google's Philipp Schindler reports a surge in deal-related searches, emphasizing consumers' focus on price and convenience, particularly free shipping.

In Asia, the shift in consumer trends is evident during Singles' Day, a major online shopping event. This year, platforms like Alibaba and JD.com may have seen reduced sales, indicating a preference for more significant discounts.

These consumer trends are affecting the advertising industry, with companies like Facebook and Google expecting modest growth. The broader advertising market, including agencies like WPP Plc., is adjusting to lower revenue forecasts due to cautious spending by clients and consumers alike.

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New Yahoo Search experience to start rolling out in the first weeks of 2024, reports Search Engine Land

General

Nov 15, 2023

Artificial Intelligence

Yahoo Search is set to unveil a redesigned search experience in early 2024. This announcement was made by Brian Provost, Senior VP and General Manager of Yahoo Search, during the Q&A session at the Search Marketing Expo Next event.

The initial rollout will focus on basic features, such as a refreshed interface, expected to launch within the first few months of 2024. More advanced AI-driven features are planned to be introduced gradually.

This update signifies Yahoo's anticipated re-entry into the search engine market, sparking interest among those looking forward to experiencing the new Yahoo Search.

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Kroger Precision Marketing Announces Programmatic Solution with Flexible Controls and Decoupled Pricing

General

Nov 15, 2023

Kroger Precision Marketing (KPM) introduces a new programmatic feature with The Trade Desk, enabling advertisers to use Kroger audiences within their DSP setups. This enhances KPM's ad effectiveness measurement, supporting diverse digital campaign formats.

The Hershey Company, an early tester, reports reduced ad waste and increased efficiency. The Trade Desk highlights the feature's precision in targeting and measuring ad performance.

KPM's innovation offers flexible campaign management, effective measurement against sales data, and transparent pricing, addressing the need for transparency in programmatic advertising. The initiative represents KPM's efforts to reduce ad waste, with plans to expand to more platforms.

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Defining Premium Video: VAB And Comcast’s Freewheel Are Trying To Settle TV Industry Debate, reports AdAge

General

Nov 15, 2023

The U.S. media market is debating the definition of "premium video." The Video Advertising Bureau (VAB) and Comcast’s FreeWheel suggest a comprehensive definition encompassing quality, trusted delivery, and optimal viewing, applicable to both TV and digital platforms like YouTube.

Their definition, grounded in marketer and agency research, emphasizes quality content, brand safety, and transparent measurement. It aims to level the playing field between traditional TV and digital platforms, challenging the notion that 'premium' is limited to studio-produced or TV network content.

The FreeWheel-VAB checklist proposes industry-wide standards like brand safety and transparency, sparking a broader dialogue. This initiative seeks a cross-industry consensus on defining premium video, reflecting the evolving media landscape.

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Brands No Longer Need To Build A Roblox Experience To Advertise On Its Platform, reports AdExchanger

General

Nov 15, 2023

Gaming / Metaverse

Roblox is expanding its ad business in 2024, introducing Immersive Ads with video and targeted options. The aim is to enhance ad revenue while maintaining their virtual and real-world economies, with more comprehensive features planned.

The platform's current ad strategy targets users over 13, a segment comprising 57% of its audience. Although still in its early stages, Roblox's ad business is growing, with a shift towards more diverse advertising options including open auction billboard ads.

To compete with major platforms, Roblox is focusing on hiring experts, improving ad measurement, and developing industry partnerships. Enhancements in ad targeting and developer monetisation are part of their strategy to attract a broader advertiser base.

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Amazon next in line for EU scrutiny over product risks and user rights, reports TechCrunch

General

Nov 15, 2023

Amazon is under European Union scrutiny for its compliance with the Digital Services Act (DSA). The EU Commission seeks information on Amazon's measures against the sale of illegal products and protection of user rights, especially regarding its recommender systems.

The DSA, applying to large platforms, demands transparency in algorithm use and an opt-out for profiling-based recommendations. Amazon's response to these regulations, particularly in managing illegal goods sales and recommendation algorithms, is under examination.

Following DSA disclosures, the EU Commission issued information requests to major platforms, including Amazon, focusing on e-commerce risks, child safety

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Google overhauls Search with tools to follow interests, annotate web pages and more, reports TechCrunch

General

Nov 15, 2023

Google introduces two features to enhance search utility. The first allows users to personalize search by 'following' topics, integrating user interests into search results. The second, an experimental feature in the U.S. and India, lets users add notes to web pages, akin to a Reddit-style model, potentially influencing Google's algorithm.

The notes feature, subject to policy adherence, includes a feed displaying user annotations with visual elements. This aims to enrich AI systems with human-generated insights.

Google's 'Follow' button offers curated content updates in search results and Google Discover, aligning with user interests. Available on mobile devices, it signals a shift towards personalized, user-informed search experiences.

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Meta seeks legislation that would require parents to approve teens’ app downloads, reports TechCrunch

General

Nov 15, 2023

Advertising To Children

Meta proposes that parents should approve app downloads for teens under 16, aligning with a federal legislative push. This follows Pew Research showing 81% of U.S. adults support parental consent for teens' social media use. The efficacy of parental control in teen social media safety remains debated.

The company faces lawsuits from multiple states over alleged harms to young users. Despite self-regulatory steps for teen safety on its platforms, effectiveness concerns persist, highlighted by whistleblower Frances Haugen's revelations.

Meta's latest stance urges app stores to enforce age guidelines, a response to the absence of federal online child safety laws in the U.S.

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Meta Challenges EU’s Crackdown on Dominance of Big Tech Firms, reports Bloomberg

General

Nov 15, 2023

Meta Platforms Inc. is legally challenging the EU's decision to include Facebook Marketplace and Messenger under the new Digital Markets Act (DMA). The appeal, filed in EU courts, questions specific legal aspects of the DMA but doesn't affect Meta's commitment to compliance.

The DMA, enforceable from March, requires user consent for data sharing across Meta services and compatibility with rival messaging platforms. It aims to prevent dominant platforms from prioritizing their services and restricts data use against competitors.

The DMA affects 22 major platforms, including Google and Apple, the latter also planning an appeal. Meta's move follows disputes over competition in the EU and a settled case in the UK.

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Senators demand documents from Meta on social media harm to children, reports Reuters

General

Nov 15, 2023

Advertising To Children

U.S. Senators have demanded documents from Meta Platforms CEO Mark Zuckerberg about the company's research into social media's harmful effects on children. This follows revelations that Instagram, a Meta-owned app, can be addictive and negatively impact teenage girls' body image.

The request aligns with recent hearings involving whistleblowers and a Massachusetts Attorney General lawsuit, indicating Meta executives might have concealed the harmful effects from Congress and the public.

Meta is also facing a multi-state lawsuit for allegedly exacerbating a youth mental health crisis through addictive social media platforms. The company has not yet responded to these recent developments.

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Meta allows ads saying 2020 election was rigged on Facebook and Instagram, reports The Guardian

General

Nov 15, 2023

Meta has revised its political ad policy on Facebook and Instagram, now permitting ads that claim the 2020 U.S. election was rigged. This change, introduced quietly post-2022 U.S. midterm primaries, marks a shift from previously banning such claims during campaigns.

Similar policy adjustments are seen across other social media platforms. X (formerly Twitter) rescinded its ban on political ads, and YouTube stopped removing content falsely alleging U.S. presidential election fraud.

This decision by Meta, influenced by free speech considerations, allows greater visibility for ads disputing election integrity. The move coincides with significant layoffs at Meta, particularly in election policy roles, intensifying concerns about misinformation.

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Americans flock to TikTok for news, reports Axios

General

Nov 15, 2023

News Publishing

TikTok's user base for news consumption has almost doubled since 2020, highlighting a shift towards digital channels. About 58% of Americans now prefer digital news over TV at 27%, with radio and print remaining low in preference.

The growth in news audiences is most notable on TikTok and Instagram. Significantly, one-third of adults under 30 use TikTok for news, marking a 255% rise since 2020. This trend spans across all age groups, not limited to younger demographics.

However, the preference for short-form video news on platforms like TikTok might face challenges from search engines like Google, which prioritize authoritative and credible content in their algorithms.

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Biden bets big on early ads over door-to-door campaigning, reports Axios

General

Nov 15, 2023

President Biden's re-election campaign contrasts with Obama's 2012 approach, allocating over $50 million on TV and digital ads in swing states. Focusing on digital engagement, the campaign believes effective ground operations can commence in 2024, adapting to today's digital-heavy political landscape.

Biden's strategy, led by White House deputy chief of staff Jen O'Malley Dillon, involves an advertising blitz rather than early field organizing. The campaign prioritizes reaching voters through various digital channels, reflecting a shift in campaign tactics.

Amidst debates on field program effectiveness, Biden's strategy is a test case. With limited ground presence so far, the campaign targets specific voter groups digitally, navigating the evolving dynamics of voter engagement.

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A Watchdog Group Calls for an Investigation of X’s Sneaky New Ads, reports Wired

General

Nov 15, 2023

In October, X introduced an ad format potentially violating U.S. laws, failing to label paid posts as ads. Check My Ads filed a complaint with the FTC, citing risks of user deception and scams due to unclear ad labeling.

The complaint highlights issues with ad targeting transparency, leaving users uncertain about the use of their data. Concerns are raised over X's handling of consumer information and ad disclosures.

Since Musk's takeover, X's ad revenue has plummeted, with potential FTC action posing further risks. If the complaint is upheld, X could face significant fines, exacerbating its existing legal and financial challenges.

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GroupM agrees to new program that lets clients experiment within Google’s Privacy Sandbox, reports Digiday

General

Nov 15, 2023

In January 2024, Google's Chrome browser will start phasing out third-party cookies, significantly impacting digital media given Chrome's dominant market share. WPP's GroupM responds by launching a 'post-cookie readiness program' in collaboration with Google, testing Privacy Sandbox APIs to adapt to new privacy standards.

The initiative involves selected clients, aiming to understand privacy technologies and maintain advertising effectiveness under the new guidelines. This forms part of GroupM's strategy to navigate the shifting digital landscape, focusing on privacy-compliant advertising solutions.

GroupM's approach reflects its historical adaptability to digital changes, echoing past strategies like the mPlatform initiative, which addressed evolving privacy laws and client data concerns.

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Yandex to Fully Divest Russian Assets and Distribute Proceeds, reports Bloomberg

General

Nov 14, 2023

Yandex NV, facing investor concerns over its founder's criticism of Russia's Ukraine invasion, is selling its entire Russian operation, including its leading search engine. This marks a shift from earlier plans to sell just a majority stake.

Under pressure from EU sanctions against its founder, Yandex's board will soon discuss the sale, with potential for a deal announcement and payout to investors through dividends or buybacks.

To facilitate the sale, Yandex will form a new unit in Russia's Kaliningrad to consolidate Russian assets, allowing shareholders to convert their stakes. This follows the suspension of Yandex's Nasdaq shares after Russia's invasion of Ukraine.

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WPP's GroupM is in the midst of a multiyear transformation plan, reports Insider

General

Nov 14, 2023

Under CEO Christian Juhl, WPP's GroupM has grown but recently lost $1.6 billion in US business. The company, managing $63 billion in media spending, is transitioning to a country-level profit and loss model to streamline operations.

Juhl's strategy centralizes GroupM's media agencies, focusing on collective technology and processes. This aims to enhance efficiency across the enterprise, maintaining distinct agency identities.

Despite restructuring, GroupM confronts challenges like bribery allegations in China and a leadership vacancy in North America. The company will reveal more about its simplification plans at the upcoming Capital Markets Day.

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IAB Privacy Unveils Accountability Program as Part of its Multi-State Privacy Agreement for Signatories to Earn Certification

General

Nov 14, 2023

IAB Privacy introduces a voluntary Accountability Program within the Multi-State Privacy Agreement (MSPA) framework. Participants can earn an 'MSPA Certified' seal, evidencing compliance with state privacy laws. This seal reassures partners and regulators of a company’s commitment to privacy standards.

Michael Hahn from IAB highlights the program's role in ensuring compliance with unified privacy terms under state laws. The MSPA Certified seal signifies a company’s adherence to privacy requirements, enhancing its credibility and fulfilling legal obligations.

To become MSPA Certified, ad tech firms undergo an assessment by an Authorized Assessor, proving their compliance in transparency, data processing, and adherence to Global Privacy Platform standards. This program is initially open to MSPA-signed ad tech companies.

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TikTok disputes claims of anti-Israel bias amid calls to ban the app, reports TechCrunch

General

Nov 14, 2023

TikTok is under scrutiny from U.S. politicians, including Senator Josh Hawley, who allege the platform promotes pro-Palestinian content, influencing young voters' views on the Israel-Hamas conflict. TikTok refutes these claims, asserting its algorithm does not favor any side and emphasizing the flawed analysis of hashtag comparisons.

The debate centers on TikTok's impact on American perceptions of the conflict. Critics like Senator Marco Rubio suggest TikTok shapes anti-Israel sentiment among youth. TikTok counters, highlighting the neutrality of its content generation and recommendation algorithm.

Gallup polls, however, indicate American youth's sympathy towards Palestine predates TikTok, suggesting deeper, long-standing political shifts rather than social media influence.

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X is leaving up antisemitic and Islamophobia hate, new report shows, reports TechCrunch

General

Nov 14, 2023

X, previously known as Twitter, faces criticism for failing to moderate hate speech related to the Middle East conflict.

The Center for Countering Digital Hate (CCDH) reported 200 posts with hate speech, yet 196 remain online. This content includes antisemitic, dehumanizing, and violent material, with some posts from verified accounts receiving over 100,000 views.

Despite X's guidelines against hate speech, the platform struggles to enforce them, especially under Elon Musk’s leadership, which saw reduced content moderation. The CCDH's report contrasts with X's claims of addressing over 325,000 violations, highlighting the platform's challenges in moderating content during sensitive global events.

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