Omnicom has launched ArtBotAI, an advanced content platform leveraging generative AI large language models (LLMs). Powered by Omnicom's Omni operating system, the LLMs are developed in partnership with Adobe, Amazon, Getty, Google, and Microsoft (OpenAI).
ArtBotAI aims to optimise digital content creation at scale, providing high-quality personalised experiences for clients. Paolo Yuvienco, Omnicom’s CTO, stated that ArtBotAI integrates creative assets, templates, MarTech, AdTech, AI, and data, streamlining the content creation process. Alissa Hansen, Chief Product Officer, will oversee its global roll-out.
Other marketing groups, like WPP, are also using AI to enhance content creation.