FreeWheel has launched new tools within its Streaming Hub to enhance advertising on streaming platforms. These include advanced platform customisations, dynamic floor pricing, improved data signals, and standardised audience targeting across content sources. Advertisers can now better manage campaign pacing, anticipate viewership surges, and ensure greater diversity during live events.
By integrating Comcast’s data via the FreeWheel Identity Network, the updates aim to boost efficiency, transparency, and scale in programmatic advertising.
Platforms such as A+E, Roku, and Warner Bros. Discovery will benefit, as FreeWheel continues to streamline connections between premium publishers and advertisers for improved brand and viewer experiences.