Kantar Group has sold its media measurement and analytics unit, Kantar Media, to private equity firm H.I.G. Capital for approximately $1 billion. Operating in over 60 markets with 4,500 employees, Kantar Media provides audience measurement, TV ratings, and audience profiling.
The sale allows Kantar Media to focus on delivering actionable data for advertisers and content creators. CEO Patrick Béhar, who will remain in his role, highlighted the demand for cost-effective, cross-channel comparable data. H.I.G. plans to invest in improving services.
The deal, primarily cash-based, is expected to close later this year, making H.I.G. the sole owner of Kantar Media.