Ebiquity, the media management consultancy, has inaugurated its operations in India by opening an office in Gurgaon. This move follows the establishment of FirmDecisions, Ebiquity's contract compliance specialist arm, in Mumbai in 2017. Sandeep Srivastava, formerly a senior manager at Accenture Media Management, has been named the managing director for Ebiquity's India venture.
Nick Waters, the group CEO of Ebiquity, highlighted India's dynamic media market and its potential for growth as reasons for their expansion.
Srivastava, bringing over 20 years of industry experience, emphasised the need for greater accountability in marketing investments, especially in the digital sphere, and sees Ebiquity as key to addressing this.