Roku has appointed Sarah Harms and Sal Candela as VP of Advertising Marketing and VP of Global Agency Partnerships, respectively. These are the first major hires by Jay Askinasi, who became Roku’s ad sales leader in February.
Harms, formerly of Microsoft, will handle marketing and measurement strategy, while Candela, previously with Spotify, will strengthen partnerships with major ad clients. The appointments aim to boost Roku’s ad sales amid the TV upfront season.
Additionally, Roku has partnered with The Trade Desk, iSpot.tv, and NBCUniversal to enhance programmatic buying, measurement, and create a hub for the 2024 Paris Olympics.