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Instacart Teams Up With Peacock for First Streaming Partnership, reports AdWeek

General

Nov 29, 2023

Instacart partners with NBCUniversal's Peacock, offering Instacart+ customers free access to Peacock Premium. This marks Instacart's debut into streaming, aligning with high demand for TV viewing and grocery delivery during the holidays. The collaboration will feature a promotional spot showcasing holiday scenes from popular shows like "The Office."

The promotional campaign, highlighting the ease Instacart and Peacock bring to the holiday season, debuts during NBC’s “Christmas at Rockefeller Center.” It symbolizes the synergy between streaming entertainment and grocery shopping.

This partnership enhances Instacart+'s value by adding exclusive Peacock streaming, with Peacock boasting 28 million subscribers. Instacart’s presence across NBCUniversal’s media reinforces this collaboration.

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Google is replacing the exec who oversees its $220 billion ad business amid big privacy and AI changes, reports Insider

General

Nov 29, 2023

Leadership Transitions

Jerry Dischler, a long-time executive at Google, is stepping down from leading the company's expansive ad business. During his 15-year tenure, Dischler was instrumental in steering Google through pivotal privacy changes and incorporating AI and machine learning into advertising, contributing to over $220 billion in ad revenue in 2023.

Vidhya Srinivasan, an experienced Google executive, will replace Dischler. She previously managed product and engineering for key Google services and will now oversee broader ad formats, including YouTube.

Srinivasan faces significant challenges, such as adapting to privacy shifts, navigating legal pressures, and managing concerns over AI-driven ad placements and the delayed phase-out of third-party cookies.

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Taboola and NBCUniversal News Group Extend Their Relationship, reports MediaPost

General

Nov 29, 2023

Taboola has secured a five-year deal to continue its partnership with NBCUniversal News Group. This collaboration extends Taboola's presence across NBC News, CNBC, MSNBC, and TODAY's digital platforms.

Adam Singolda, CEO of Taboola, emphasizes the importance of their alliance with NBCU News Group, a major player in media, promising to enhance user engagement with quality content.

NBCU News Group will further embed Taboola's solutions, including the Taboola Feed, across various digital touchpoints such as apps, article pages, and homepages, to offer users personalised content experiences and recommendations.

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Meta Tells US Officials 2024 Plan Will Look Like Past Elections, reports Bloomberg

General

Nov 29, 2023

Meta Platforms Inc. will maintain its existing approach to political and social issue advertising for the 2024 US presidential election on Facebook and Instagram, with a new focus on artificial intelligence. The company plans to block new political ads a week before the November 2024 election, continuing past practices.

The notable change addresses the rise of generative AI tools capable of producing realistic deepfaked content. Advertisers must now disclose if their political or social issue ads were created or altered using AI.

This policy update is significant, considering major elections are also due in Mexico, India, and Taiwan, highlighting Meta's commitment to managing the impact of AI on the electoral process.

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TikTok obtaining Indonesia e-commerce permit, reports Reuters

General

Nov 29, 2023

TikTok is working to secure an e-commerce permit in Indonesia following a September ban on social media-based e-commerce transactions. This development is key for TikTok's investment plans in Southeast Asia's largest economy, where it has 125 million monthly users.

Indonesia's Deputy Trade Minister, Jerry Sambuaga, confirmed TikTok's compliance efforts, noting the possibility of partnerships with local firms under regulatory guidelines. The platform's large user base presents a lucrative opportunity for e-commerce growth in Indonesia.

TikTok is reportedly in talks with several Indonesian e-commerce companies, including Tokopedia, Bukalapak.com, and Blibli, to explore partnerships. However, TikTok has not yet commented on these discussions.

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Adalytics Exposes An Alleged $10.5 Billion Black Hole In The Google Search Partners Program, reports AdExchanger

General

Nov 28, 2023

Ad tech firm Adalytics' report exposes issues in Google's Search Partners (GSP) program, alleging it hosts unsafe ad inventory on problematic sites and lacks transparency.

Generating about $10.5 billion annually, GSP integrates Google search into publisher sites, extending ad campaigns. However, the program's opaque nature and mandatory inclusion in Google's Performance Max campaigns limit advertiser control over ad placements.

Adalytics discovered over 80,000 sites using GSP, contradicting Google's claim of only a few hundred. This raises concerns about the quality and scope of GSP's inventory. Advertisers face challenges opting out of GSP, especially when using Performance Max, highlighting the need for greater transparency and control.

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Google policy update will restrict consumer finance ad targeting, reports Search Engine Land

General

Nov 28, 2023

Starting February, Google will enforce stricter rules on personalized ads for consumer financial products and services in the US and Canada. The updated policy prohibits targeting ads based on sensitive categories like gender, age, and ZIP code, focusing on credit-related and banking services.

Affected financial products include credit cards, various loans, and banking accounts. This move aims to enhance consumer protection by restricting targeted advertising in sensitive financial areas.

Google’s enforcement will begin on February 28 and gradually reach full implementation over six weeks. Violations of this policy may result in warnings or account suspension for advertisers.

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Google denies placing search ads on compromising websites, reports Search Engine Land

General

Nov 28, 2023

Google has rebutted Adalytics' claims about their search ads appearing on unsuitable non-Google websites, including those with pirated content and sites from sanctioned countries.

Dan Taylor, Google’s Vice President of Global Ads, criticized the report as exaggerating and misrepresenting Google’s products. He clarified that ads are based on user searches, not the website content, and that such placements are minor within Google's Search Partner Network.

Adalytics' report sparked brand safety concerns, suggesting ads might appear on inappropriate websites. However, Google insists that websites using its Programmable Search Engine don’t gain ad revenue from these placements, and refutes the report's implications regarding their revenue contribution.

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Disney’s Bob Iger Plays Down Asset Sales, Vows to Build Modern Version of Company, reports WSJ

General

Nov 28, 2023

Bob Iger, Disney's CEO, admitted at a town hall that returning to the company presented more challenges than anticipated. He plans to reshape Disney into a modern entity, though specifics remain vague.

Iger addressed earlier comments about potential asset sales, clarifying they were exploratory, not indicative of any confirmed plans. He emphasized evaluating divisions like ESPN and ABC for efficiency and strategic value.

Finally, Iger focused on Disney's significant investment in parks and resorts due to their growth potential. He also commented on the movie studio's need for improvement and expressed confidence in human creativity amidst the rise of AI.

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Meta says it will appeal US judge's ruling in privacy fight with FTC, reports Reuters

General

Nov 28, 2023

Meta is set to appeal a U.S. court ruling allowing the Federal Trade Commission (FTC) to potentially restrict its earnings from users under 18. The decision by Judge Timothy Kelly of the U.S. District Court in D.C. has led Meta to escalate the case to the U.S. Court of Appeals.

The core of the dispute is whether the FTC can modify a 2019 settlement to limit Meta's profits from minors, focusing on virtual reality and facial recognition technology.

This legal challenge emerges as Meta vies with TikTok for younger users and faces a separate FTC lawsuit to divest Instagram and WhatsApp.

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Meta Platforms' paid ad-free service targeted in Austrian privacy complaint, reports Reuters

General

Nov 28, 2023

Meta Platforms faces scrutiny over its new paid, ad-free subscription service in Europe, launched as an alternative to ad-supported usage. Priced between 9.99 and 12.99 euros, the service complies with EU data consent rules, offering users a choice.

Digital rights group NOYB, led by privacy activist Max Schrems, filed a complaint with the Austrian Data Protection Authority, criticizing Meta's 'privacy fee' approach as a violation of EU consent laws. NOYB argues that this sets a costly precedent for data privacy.

Meta defends its pricing, comparing it to similar European subscriptions. The complaint could be escalated to Ireland's data watchdog, due to Meta's European headquarters in Ireland.

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Instagram’s Algorithm Delivers Toxic Video Mix to Adults Who Follow Children, reports WSJ

General

Nov 27, 2023

Instagram's Reels service, part of Meta Platforms, is under scrutiny for showing inappropriate content. The Wall Street Journal's testing revealed that following young influencers' accounts led to streams of sexualized content involving minors and adults, alongside ads from major brands.

Meta refutes these findings, claiming they don't represent the typical user experience. Despite efforts to control content, the company faces challenges in managing its algorithms to prevent inappropriate exposure.

Advertisers like Disney and Match Group have reacted by halting their ads on Meta platforms, concerned about the association with sexualized content, highlighting broader issues of content management and brand safety on social media.

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Zuckerberg Vetoed Ban on Plastic Surgery Filters Despite Concerns for Teens, Suit Claims, reports Bloomberg

General

Nov 27, 2023

Advertising To Children

A lawsuit by over 30 US states alleges Meta Platforms Inc.'s CEO Mark Zuckerberg rejected banning plastic surgery-simulating filters on its platforms, despite potential mental health harm to young girls. The suit, part of increasing scrutiny on social media's impact on youth, highlights discrepancies between Meta's public safety claims and internal practices.

Meta asserts its commitment to youth safety, banning filters promoting cosmetic surgery, but the lawsuit challenges this, citing goals for user time on the platform contrary to public statements.

The case, California v. Meta Platforms Inc., emphasises the tension between Meta's safety assertions and its internal data showing harm to users.

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US, Britain and other countries ink agreement to make AI secure by design, reports Reuters

General

Nov 27, 2023

Artificial Intelligence

The U.S., U.K., and other countries have introduced a 20-page agreement on AI safety. This non-binding document encourages companies to create AI systems prioritizing user and public safety, including measures to prevent misuse and data tampering.

Jen Easterly, U.S. Cybersecurity Director, highlighted the agreement's focus on integrating security into AI design. The guidelines address AI's vulnerability to hacking but avoid broader ethical issues.

Globally, efforts to regulate AI are increasing. Europe leads with proactive AI regulations, while the U.S. government, despite congressional division, issued an executive order to minimize AI risks, reflecting a growing emphasis on responsible AI development.

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Major brands are not only pausing ads on Elon Musk’s X, they’re stepping away from the platform altogether, reports CNN

General

Nov 27, 2023

X, under Elon Musk, is experiencing a notable exodus of major media brands, including Disney, Paramount, Lionsgate, Sony Pictures, Universal, and Warner Bros. Discovery. Their departure follows Musk's endorsement of an antisemitic theory, leading to a halt in postings on this key social platform.

Insiders confirm these media giants' deliberate decision to cease activity on X, citing brand safety concerns. Prominent Disney accounts like @StarWars and @MarvelStudios have shifted to Threads, a rival platform.

The loss of these entities could diminish X's role as a digital hub, especially under Musk's leadership, which has seen an increase in controversial content and a potential decline in platform engagement.

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Google Confirms January Cookie Deprecation, reports MediaPost

General

Nov 27, 2023

Cookie Deprecation

Google is initiating the removal of third-party cookies from Chrome, starting January 2024 with a 1% block. This move, part of a broader transition to the Privacy Sandbox initiative, aims to enhance user privacy while supporting essential web functionalities.

To assist in this change, Google introduces measures for minimal disruption, including user interface adjustments in Chrome for temporary site-specific exceptions. This approach is in line with Google's commitment to the UK's Competition and Markets Authority for improved consumer privacy.

The Privacy Sandbox initiative underpins this transition, focusing on balancing privacy with critical web services like fraud protection and advertising, marking a significant shift in online tracking and privacy standards.

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Dentsu appoints global chief strategy officer for media, reports Campaign

General

Nov 27, 2023

Leadership Transitions

Hamish Kinniburgh joins Dentsu as the Global Chief Strategy and Consultancy Officer for media, following his tenure at IPG Mediabrands. Based in London, he's part of Dentsu's global media executive leadership, aligning with its recent organizational restructuring.

In his new role, Kinniburgh is responsible for elevating the strategic output of Carat, iProspect, and Dentsu X. He aims to leverage Dentsu's unique approach and integration capabilities to drive client and societal successes.

With a rich background in media strategy at Universal McCann, Kinniburgh's appointment is welcomed by Dentsu's Global Practice President for Media, Will Swayne, as a vital asset in navigating the fast-changing media landscape.

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YouTube steps up roll out of Shorts ads, reports Search Engine Land

General

Nov 27, 2023

YouTube Shorts ads, transitioning from beta, are now more accessible to advertisers. This format blends with in-stream and in-feed ads, offering a fresh approach to YouTube advertising. While global rollout continues, some accounts are still awaiting access.

To use Shorts ads, advertisers can select them under Video in the Efficient Reach section during campaign creation. Google plans further expansion of this feature across video campaign formats, providing more versatility for marketers.

Google affirms the general availability of Shorts in Video reach campaigns, while YouTube Select Run of Shorts lineups remains in limited pilot stages. This allows advertisers to leverage diverse formats on YouTube for targeted goals.

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Google’s new tools help discussion forums and social media platforms rank higher in search results, reports TechCrunch

General

Nov 27, 2023

Google has introduced new tools for website owners to improve content visibility in search results, focusing on elevating user-generated content over SEO-optimized material.

The "Perspectives" search filter, highlighting posts from platforms like Reddit and Quora, was expanded to desktop users, following its mobile launch. Google's updated ranking algorithm now prioritizes firsthand perspectives. New markup tools, like ProfilePage and DiscussionForumPosting, enable sites to structure data for better indexing and representation in Google Search.

These changes, including updates to Search Console and Rich Results Test, respond to concerns about search relevance amidst increasing AI-generated content. Google's ongoing experiments include generative AI search engines and web page annotations to enhance user experience.

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Meta Loses Bid to Push FTC Into Court on Privacy Deal, reports Bloomberg

General

Nov 27, 2023

The US Federal Trade Commission (FTC) can proceed with revising its 2020 privacy settlement with Meta Platforms Inc., following US District Judge Timothy Kelly's ruling denying Meta's request to litigate the matter in federal court.

Meta, the parent of Facebook and Instagram, had earlier agreed to a $5 billion fine and enhanced internal privacy measures under the settlement.

The FTC seeks to modify the deal to restrict Meta's use of facial recognition and monetisation of children's data. Meta, opposing the FTC's revisions, considers further legal actions, insisting the FTC's allegations lack merit.

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Google’s working group for news publishers could shut down, reports Marketing Brew

General

Nov 27, 2023

News Publishing

Google's Publisher Council, formed to help publishers transition to new adtech tools without third-party cookies, faces uncertainty. Key members, including News Corp. and USA Today, have been asked to exit due to legal disputes with Google. This council was crucial for understanding Google’s Privacy Sandbox, its cookie alternative.

The council served as a feedback and adoption facilitator for Google's Privacy Sandbox among leading publishers. However, tensions arose from legal conflicts involving some members.

The council's future is now unclear, with Google's participation wavering due to legal entanglements. Affected publishers haven't commented, adding to the ambiguity of the council's continuation.

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Paramount joins Go Addressable as group officially becomes industry trade organization, reports StreamTV Insider

General

Nov 27, 2023

"Go Addressable," an initiative promoting addressable TV advertising, has evolved into a trade group, adding Paramount Advertising as its first programmer member. The group, including Altice USA, Charter, Comcast, DirecTV, and Dish Media, aims to increase awareness and adoption of addressable TV.

The group's focus is on educating the industry about addressable TV advertising's benefits and addressing misconceptions. Their incorporation as a trade organization enables more structured decision-making and initiative funding.

Go Addressable plans to expand its membership, continuing to educate marketers on the effectiveness of addressable TV advertising. Recent studies show a growing trend in its use and significance in advertising negotiations.

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California’s privacy watchdog eyes AI rules with opt-out and access rights, reports TechCrunch

General

Nov 27, 2023

California's Privacy Protection Agency (CPPA) is drafting comprehensive regulations for Automated Decision-Making Technology (ADMT), emphasizing consumer control and transparency. These proposed regulations include opt-out rights for consumers and mandate detailed pre-use notifications from businesses using ADMT. The focus is on safeguarding privacy and consumer choice in AI applications.

The draft regulations also encompass strict access rights, potentially impacting tech giants' operational practices. Specifically, the rules aim to regulate the use of consumer data in behavioral advertising and AI technologies.

Set for implementation by 2025, the regulations, currently in the consultation phase, represent a significant step in governing AI and data usage, enhancing transparency and protecting consumer rights in the digital sphere.

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Australian regulator calls for new competition laws for digital platforms, reports Reuters

General

Nov 27, 2023

Australia's ACCC calls for new competition laws to regulate digital giants like Amazon, Apple, Google, Meta, and Microsoft. Concerns include these platforms' harmful behaviors, such as invasive data collection and limiting consumer choices through bundled products and default settings.

The ACCC emphasizes the need for specific consumer protections and anti-competitive codes for digital platforms. Although no direct anti-competitive conduct is identified, the watchdog remains wary of practices that could stifle innovation and consumer choice.

Proposed reforms include mandatory obligations to address online scams, fake reviews, and harmful apps. This initiative forms part of a five-year inquiry into the digital sector's evolving landscape.

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Russia puts Meta spokesperson on wanted list, reports Axios

General

Nov 26, 2023

Russia's interior ministry has added Andy Stone, a Meta spokesperson, to its "wanted" list, intensifying tensions with the tech giant. Stone is sought under charges related to aiding terrorism, though specific details remain undisclosed. This action follows Meta's decision to restrict Russian state media on its platforms after the Ukraine invasion.

A Russian court ordered Stone's arrest in absentia earlier this month. Meta, parent company of Facebook and Instagram, is now classified by Russia as a "terrorist and extremist" organization.

Post-invasion, Russia blocked Meta platforms, now only accessible via VPNs. Meta hasn't responded to the situation involving Stone.

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Meta Designed Products to Capitalize on Teen Vulnerabilities, States Allege, reports WSJ

General

Nov 25, 2023

Advertising To Children

Meta Platforms allegedly designed its social media products to exploit young users' psychological vulnerabilities, according to internal 2020 documents. These strategies aimed to capitalize on teens' impulses and peer pressure, raising concerns about youth well-being.

Internal discussions and data reveal Meta's awareness of significant underage usage on its platforms, yet business considerations often overrode concerns about minors' safety. This highlights a conflict between corporate responsibility and profit motives.

CEO Mark Zuckerberg is accused of prioritising platform usage over user well-being, dismissing internal warnings about the negative impact on young users. The company's focus on usage growth, particularly among teenagers, suggests a disregard for potential harmful effects.

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Black Friday Reaches Record Spend of Nearly $10 Billion in US, reports AdWeek

General

Nov 25, 2023

U.S. consumers spent a record $9.8 billion on Black Friday, up 7.5% year-over-year, fueled by declining inflation and high demand for electronics. E-commerce prices dropped for 14 months consecutively, setting the stage for Cyber Monday's predicted record $12 billion sales.

Holiday shopping strategies shifted as 44% of U.S. consumers focused on sales events to mitigate price hikes. Shoppers favored budget-friendly options and reduced gift purchases, with retailers adapting through personalized promotions.

Advertising heavily influenced consumer purchases, with significant ad spend driving decisions. Black Friday's success, crucial for managing seasonal expenses, marked a pivotal start to holiday shopping, emphasizing the importance of discounts and deals.

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X Corp. Defeats Claim That Ad-Targeting Slip-Up Violated Washington State Law, reports MediaPost

General

Nov 24, 2023

A federal judge dismissed a lawsuit against X Corp., formerly Twitter, over its use of user contact information for ad targeting.

The suit claimed X Corp. violated Washington's anti-pretexting law by misusing contact details provided for account security. However, Judge Mary Dimke ruled the complaint didn't demonstrate a legal breach, as the law focuses on protecting telephone records, not individual contact details.

The lawsuit originated after X Corp. disclosed in 2019 that it inadvertently used users' phone numbers and emails for ads, which led to a separate FTC fine. Following the dismissal, the plaintiff, Glen Morgan, is appealing the decision to the 9th Circuit Court of Appeals.

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X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out, reports NYT

General

Nov 24, 2023

X, previously Twitter, faces a potential $75 million ad revenue loss as companies like IBM, Apple, and Disney pause campaigns after Elon Musk endorsed an antisemitic theory. Internal documents reveal over 200 companies, including Airbnb and Microsoft, have ceased or considered stopping ads.

The ad freeze during the lucrative holiday season has significantly impacted X's financial position. The platform's U.S. ad revenue has fallen nearly 60% this year, despite CEO Linda Yaccarino's efforts to attract advertisers back.

Numerous brands, such as Airbnb, Uber, and Microsoft, have suspended campaigns on X. Musk's controversial actions and X's stance on free speech are intensifying the platform's advertising crisis.

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India warns Facebook and YouTube to enforce rules to deter deepfakes, reports Reuters

General

Nov 24, 2023

Artificial Intelligence

The Indian government has warned social media platforms, including Facebook and YouTube, to regularly remind users about laws prohibiting deepfakes and harmful content.

In a meeting led by Deputy IT Minister Rajeev Chandrasekhar, the importance of adhering to 2022 regulations against content harmful to children and impersonation was emphasized. Firms were urged to update their terms and educate users, with the minister threatening mandatory enforcement.

This directive forms part of India's broader efforts to regulate AI and address the growing concerns over deepfakes. Prime Minister Narendra Modi has also called for international collaboration to manage the impact of AI technologies on society.

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YouTuber sues Google Spain for alleged wrongful dismissal, reports Reuters

General

Nov 23, 2023

A Spanish YouTuber, known as Jota, is suing Google Spain, alleging wrongful dismissal. He claims an employment relationship with YouTube, citing regular content creation and revenue from ads. His channel was blocked from ad revenue in August, prompting the lawsuit for wrongful termination.

Google Spain counters that content creators are not employees, stating Jota's channel breached YouTube's monetization policies. A pivotal court hearing is scheduled for June 26, 2023, in Madrid.

The case, supported by union UGT, could set a precedent for content creators' labour rights. UGT emphasizes the broader fight against precarious conditions and false self-employment in the tech sector, underlining the gig economy's challenges.

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Elon Musk says X will show headlines on the platform again, reports TechCrunch

General

Nov 23, 2023

Elon Musk announced that X, formerly Twitter, will reintroduce headlines in URL preview cards, reversing a change made last month. This update, yet to be scheduled, aims to overlay titles on the image portion of the cards, improving user navigation.

Previously, X removed headlines from URL previews in October, leading users to click on links for details. This change forced publishers to create custom formats for visibility, embedding headlines directly into images or separate posts.

X's decision follows a turbulent period marked by major advertisers pausing spending due to Musk's controversial remarks, and a lawsuit against Media Matters for alleged defamation regarding ad placements.

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India seeks to regulate deepfakes amid ethical concerns, reports TechCrunch

General

Nov 23, 2023

Artificial Intelligence

India is drafting regulations to combat deepfake content on social media, with IT Minister Ashwini Vaishnaw announcing a consensus among social media firms, Nasscom, and academics on the need for stricter rules. The new regulations, to be finalised within ten days, aim to limit the spread of deepfakes and impose penalties for non-compliance.

Deepfakes, AI-generated media that alter appearances or voices, have raised ethical and misinformation concerns. A recent incident involving a deepfake video of an Indian minister highlighted the urgency for regulatory action.

The government plans to strengthen reporting mechanisms, requiring swift action from social media companies on reported deepfake content, emphasising the need for immediate response to minimise harm.

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Amazon Fights Bid To Revive Privacy Claims Over Alexa Ad Targeting, reports MediaPost

General

Nov 22, 2023

Amazon is facing a court challenge over claims it wrongly used Alexa voice data for targeted advertising. The company argues that its privacy policies transparently disclose this usage, countering accusations of misleading users.

The lawsuit, initiated by two consumers, was sparked by a research report suggesting Amazon processed Alexa voice interactions for ad targeting. Amazon maintains it does not sell Alexa data, but acknowledges using transaction information for ads.

In its legal defense, Amazon insists that its user agreements and privacy notices explicitly state that Alexa interactions may influence personalized ads. A hearing in the 9th Circuit Court is yet to be scheduled.

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X Refutes NewsGuard Report Which Claims That its Displaying Ads Alongside Harmful Content, reports SocialMediaToday

General

Nov 22, 2023

NewsGuard's investigation found over 200 ads on X, formerly Twitter, linked to misinformation about the Israel-Hamas conflict. Despite X's content moderation tools like Community Notes, these misleading posts reached millions, with ads running alongside, suggesting a gap in X's brand safety measures.

X's reaction to NewsGuard's findings was to refute the claims and threaten legal action. This defensive stance has led to a withdrawal of major advertisers, impacting X's financial health and credibility.

The issue underscores X's struggle to balance free speech with responsible content moderation, as its current approach leans towards confrontation rather than addressing the core problems, risking further damage to its advertising base and public trust.

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Snapchat is testing an ad-free subscription, reports Search Engine Land

General

Nov 22, 2023

Snapchat is testing an ad-free subscription option, Snapchat+, in Australia, priced at $10.50 monthly. This new tier minimizes disruptions from Story and Lens ads, although some sponsored content remains. The move could impact advertising reach and ROI on the platform.

Subscription options include a standard monthly plan at $3.91 and an annual plan at $32.67, both maintaining full ad formats. The ad-free monthly plan stands out by offering a mostly ad-free experience.

This trial is currently limited to Australia, chosen for its diverse user base and advanced technology. The test will determine the viability and user response to an ad-light version of Snapchat.

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TikTok, Snap, and other apps call for new mobile measurement standards, reports Marketing Brew

General

Nov 22, 2023

AppsFlyer, alongside TikTok, Snap, and Unity, is advocating for enhanced ad measurement standards in mobile apps. They propose new metrics to better gauge ad engagement, addressing the lack of uniformity in ad view durations.

The coalition suggests metrics like "engaged view," for ads watched beyond minimal viewing requirements, and "engaged click," for interactions not leading to external app redirections. These aim to improve digital ad transparency, especially in the mobile marketing space.

The initiative, with specifics to be defined by early 2024, seeks to distinguish between simple ad views and more valuable engaged views, potentially benefiting platforms demonstrating higher user engagement with ads.

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Bard can now watch YouTube videos for you, reports the Verge

General

Nov 22, 2023

Artificial Intelligence

Google's AI chatbot Bard, following a modest start, now offers an enhanced feature allowing users to extract key information from YouTube videos without watching them. This tool, useful for quickly gathering details like recipe ingredients, poses a challenge for content creators, potentially impacting their revenue from video views.

Bard accurately summarized a cocktail recipe video, but its utility could bypass the need for viewing, affecting creators' earnings. Currently, this feature is only available through an opt-in Labs experience and requires specific user prompts.

As Bard's integration with YouTube evolves, Google must address the balance between user convenience and supporting content creators, ensuring the sustainability of the platform's ecosystem.

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OpenAI Rivals Move to Exploit Leadership Turmoil, reports WSJ

General

Nov 22, 2023

Artificial Intelligence

OpenAI's recent leadership shake-up has prompted rivals like Google and Amazon to target its clientele, offering incentives for switching to their AI platforms. Amidst OpenAI's instability, these competitors emphasize reliable, diverse AI solutions to reduce overreliance on a single provider.

Competitors are leveraging OpenAI's turmoil to strengthen their AI offerings. Companies like Meta and Cohere are enhancing partnerships and services, highlighting the importance of stability and flexible AI solutions for businesses.

Despite reinstating CEO Sam Altman and forming a new board, OpenAI faces challenges as customers consider alternatives. Competitors are rapidly promoting their AI platforms, underscoring the sector's growing competitiveness and demand for reliable services.

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Elon Musk says xAI’s chatbot Grok will launch to X Premium+ subscribers next week, reports TechCrunch

General

Nov 22, 2023

Artificial Intelligence

Elon Musk has announced that xAI's chatbot Grok will be available to X Premium+ subscribers next week, marking an advancement in AI integration on the platform.

Grok, boasting a unique personality and wit, differentiates itself by providing real-time knowledge access, a feature not common in similar AI chatbots.

X's introduction of Grok into its highest subscription tier, Premium+, aligns with Musk's strategy to enhance the platform's appeal and functionality. This addition is part of a broader effort to innovate and sustain X's relevance in a competitive digital landscape.

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TikTok Mulls Investing in Indonesia’s GoTo to Revive Online Shop, reports Bloomberg

General

Nov 22, 2023

ByteDance's TikTok is negotiating with Indonesia's GoTo Group to potentially invest in its online-retail unit, Tokopedia. This collaboration, possibly as a joint venture, aims to re-establish TikTok's online shopping presence in Indonesia, addressing recent regulatory challenges that halted its e-commerce operations.

A successful deal could facilitate TikTok's return to the market, balancing regulatory compliance and competitive presence.

For GoTo, the partnership offers a global social media alliance, potentially enhancing both companies' e-commerce performance in Indonesia's significant retail market.

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Italy's privacy regulator looks into online data gathering to train AI, reports Reuters

General

Nov 22, 2023

Artificial Intelligence

Italy's data protection authority is investigating the extensive collection of personal data for AI training, aligning with its commitment to GDPR compliance. This follows a temporary ban on ChatGPT for potential privacy violations. The probe focuses on assessing websites' measures against excessive data scraping by AI platforms.

The authority, not targeting any specific company, may implement urgent regulatory actions based on the investigation's findings. It has invited experts and consumer groups to contribute insights over 60 days.

This initiative is part of broader European efforts, with Italy, France, and Germany aligning on AI regulation. Their joint approach aims to set global standards and expedite EU-level discussions.

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Altman to Return as OpenAI CEO With Taylor and Summers on New Board, reports Bloomberg

General

Nov 22, 2023

Leadership Transitions

Sam Altman is set to return as CEO of OpenAI, following a massive employee threat to quit after his initial dismissal. The reinstatement, announced on X, includes a reshuffled board with Bret Taylor as chair, and members Larry Summers and Adam D’Angelo.

Altman's ouster last Friday over AI development disagreements led to intense internal negotiations. With employees demanding board changes, OpenAI faced a leadership crisis, briefly naming Emmett Shear as interim leader.

Resolving the impasse, Altman's return marks a significant shift in OpenAI's governance, aligning with its largest backer, Microsoft, which had planned to employ Altman for a new AI team.

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Microsoft Is Discussing Governance Changes It Wants From OpenAI, reports Bloomberg

General

Nov 22, 2023

Leadership Transitions

Microsoft Corp. is planning governance changes at OpenAI, its significant investment, after CEO Sam Altman's unexpected firing. These changes may include expanding the board and enhancing member qualifications. Microsoft's aim is to prevent being blindsided by major decisions, as seen with OpenAI's unnotified merger approach to Anthropic.

Having invested approximately $13 billion in OpenAI, Microsoft intends to enforce stricter control measures, demanding more veto and notification rights. This action is part of ensuring better strategic alignment between the two entities.

As OpenAI discusses Altman's potential reinstatement, Microsoft CEO Satya Nadella calls for improved governance, including possibly adding a Microsoft executive to OpenAI's board, though this might draw regulatory attention.

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Newsroom unions push for better terms as end-of-year mass media layoffs loom, reports Digiday

General

Nov 22, 2023

Media layoffs have sparked criticism from unions at companies like Condé Nast and G/O Media. While unions can't prevent job cuts, they negotiate severance terms and support sustainable careers. Sara David of the Writers Guild of America, East, highlights their role in fostering equitable futures in the media sector.

Unions provide robust severance packages and assist members during layoffs through legal advice and public campaigns. For example, Vice's union supported laid-off members financially and with legal guidance.

Condé Nast Union is contesting the company's layoff plans, demanding management transparency. Unions ensure members are not isolated during layoffs, advocating for fair treatment and support.

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Spotify says its upcoming royalty model changes will generate $1B for artists over five years, reports TechCrunch

General

Nov 21, 2023

Audio Advertising

Spotify's upcoming royalty model change aims to redirect $1 billion to popular and emerging artists over five years.

This reform, addressing streaming fraud and small payments, sets a 1,000 annual stream threshold for royalty generation starting next year, focusing on effective revenue distribution without increasing Spotify's profits.

The policy counters artificial streaming by penalizing labels and distributors of such content. Additionally, it adjusts rules for noise tracks, setting a two-minute minimum track length to qualify for royalties. This move combats exploitation by bad actors and reallocates funds to artists genuinely contributing to the platform's value.

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OpenAI and Microsoft sued for copyright infringement in class-action lawsuit, reports Semafor

General

Nov 21, 2023

Artificial Intelligence

OpenAI and Microsoft face a class-action lawsuit for allegedly using copyrighted non-fiction works in AI training sets, amidst upheaval at OpenAI following CEO Sam Altman's dismissal and subsequent move to Microsoft. The lawsuit, led by author Julian Sancton, claims his book was used without permission in OpenAI's ChatGPT, affecting numerous authors' earnings.

The lawsuit, filed in New York, specifically targets OpenAI's secretive use of copyrighted content in its advanced language models and implicates Microsoft for knowingly benefiting from this practice.

This legal challenge confronts the fair use argument commonly employed by AI firms, questioning the ethical use of copyrighted works in AI development and OpenAI's lack of transparency regarding its training data.

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X Sues Media Matters Over Research on Ads Next to Antisemitic Posts, reports NYT

General

Nov 21, 2023

X, previously known as Twitter, has sued Media Matters following a report showing ads next to antisemitic content. This action comes after Elon Musk endorsed a controversial post, leading to major advertisers like IBM and Apple suspending their spending. X disputes the report's findings, arguing it falsely represents the user experience and seeks to remove the research and claim damages.

Media Matters hasn't yet responded to the lawsuit. Texas Attorney General Ken Paxton initiated an investigation into the group for potential fraud.

Amidst controversy and advertiser retreat, X CEO Linda Yaccarino defends the platform, emphasizing commitment to free speech while navigating reduced revenue and maintaining advertiser relations.

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U.S. lawmakers accuse X chief Musk of profiting from anti-Israel propaganda, reports Reuters

General

Nov 21, 2023

A group of 27 Democrat U.S. lawmakers expressed concern to X owner Elon Musk about X Premium accounts allegedly promoting violence against Israelis.

This issue adds to the debate over content moderation on X, intensified by a lawsuit against Media Matters over ad placements next to offensive content.

The lawmakers highlighted X's financial benefit from these posts through subscription fees and ad revenue, amidst a significant decline in U.S. ad revenue since Musk's takeover. Their letter also referenced legal implications, noting the U.S. designation of Hamas as a terrorist group, and the illegality of supporting it through such content on X.

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Wavemaker poaches iProspect group MD to head up global performance, reports Campaign

General

Nov 21, 2023

Leadership Transitions

Wavemaker has announced Chris Worsley as its new global performance lead, effective from January 1, 2024.

Based in London, Worsley will report to Anna Hickey, Wavemaker's global consultancy lead, and Sargi Mann, Group M Nexus' global practices leader. Worsley's appointment follows his tenure at Dentsu's iProspect as UK group managing director, where he led global performance clients and secured significant brand wins.

Anna Hickey expressed enthusiasm for Worsley's addition to Wavemaker, highlighting his extensive digital marketing and media strategy expertise. Worsley himself is eager to contribute to Wavemaker’s growth, citing the agency's track record in client growth and media innovation.

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Linda Yaccarino is asking X staffers to be as fiscally responsible as possible as advertisers bail from the site, reports Insider

General

Nov 21, 2023

Linda Yaccarino, CEO of X (formerly Twitter), has directed employees to exercise financial restraint following a significant drop in advertising revenue, partly due to owner Elon Musk's endorsement of an antisemitic post. This instruction, emphasises cost-cutting and finding new revenue streams.

The company has been hit by an advertiser exodus and is adjusting policies like travel reimbursements to mitigate financial challenges. The decline in ad sales since Musk's takeover has necessitated tighter spending controls.

Yaccarino stressed the need for prudent contract negotiations and expenditure management. Musk previously acknowledged X's precarious financial state, citing a 50% fall in ad revenue and a heavy debt load.

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Screenshots show xAI’s chatbot Grok on X’s web app, reports TechCrunch

General

Nov 21, 2023

Artificial Intelligence

X, formerly Twitter, plans to include the new AI chatbot Grok in its top-tier subscription, X Premium+. Developed by Elon Musk, Grok is designed with a unique personality, inspired by "The Hitchhiker’s Guide to the Galaxy," to handle provocative queries and access real-time knowledge.

The X Premium+ subscription, at $16 per month, offers Grok, ad-free browsing, and a Creator Hub. Grok's integration into X's web app suggests an imminent launch.

This development coincides with significant shifts in the AI industry, including Sam Altman's exit from OpenAI and potential collaboration with Microsoft.

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Sam Altman and OpenAI Board Open Talks to Negotiate His Possible Return, reports Bloomberg

General

Nov 21, 2023

Leadership Transitions

Sam Altman, co-founder of OpenAI, is negotiating with the company's interim CEO Emmett Shear and board member Adam D'Angelo for a possible return as CEO. Investors and a majority of employees, who have threatened to resign, are advocating for his reinstatement. The aim is to resolve this leadership crisis before Thanksgiving.

Internal confusion prevails post-Altman's dismissal, with significant stakeholders like Microsoft's CEO Satya Nadella left uninformed about the reasons. The board's decision, not linked to malfeasance or safety concerns, has drawn intense scrutiny and led to President Greg Brockman's resignation in protest.

OpenAI, amidst these turbulent negotiations, has yet to comment publicly on the situation.

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OpenAI board stands firm in face of staff revolt over Sam Altman’s ouster, reports FT

General

Nov 21, 2023

Leadership Transitions

OpenAI's crisis escalates as 747 out of 770 employees threaten to resign and join Microsoft unless the board reverses CEO Sam Altman's dismissal. This turmoil is intensified by venture capitalists backing employee demands and exploring legal actions against the board's decision. The board, however, remains firm despite the growing discontent among staff and the potential for a mass exodus.

Amidst this chaos, competitor AI firms like Anthropic and Cohere witness a surge in interest from OpenAI's clientele. Prominent tech leaders actively recruit OpenAI staff, underlining the significant industry impact of these events.

Microsoft openly supports Altman, offering him and any departing OpenAI employees opportunities within its new AI research subsidiary. This support extends to Altman's potential return to OpenAI, as Microsoft CEO Satya Nadella expresses willingness to back him in either scenario.

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Google admits Spotify pays no Play Store fees because of a secret deal, reports TechCrunch

General

Nov 21, 2023

In the Epic vs Google trial, a Google executive disclosed a unique deal with Spotify, allowing Spotify to bypass usual Play Store fees. Spotify incurs no charges for self-processed payments and a minimal 4% fee for Google-processed payments.

This contrasts with Google's standard 15% fee for subscription apps and is part of a broader partnership, including a shared $100 million “success fund.”

Google has sought similar arrangements with other large firms, offering reduced Play Store fees to enhance the Android platform's appeal. The trial has also revealed Google's failed attempts to attract major game developers, including a $197 million offer to Epic Games for Fortnite, which was rejected.

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Issues over TikTok still unresolved, US Treasury Secretary Yellen says, reports Reuters

General

Nov 20, 2023

U.S. Treasury Secretary Janet Yellen expressed concerns about privacy issues related to social media in a CNBC interview, highlighting ongoing issues with TikTok. She refrained from discussing specific details about TikTok, citing legal constraints on U.S. regulators.

Yellen noted that discussions between U.S. President Joe Biden and Chinese President Xi Jinping did not explicitly cover TikTok. Her conversations with Chinese officials focused on investments in the U.S., including the role of the Committee on Foreign Investment in the United States (CFIUS), which examines foreign investments for national security concerns.

Yellen emphasized the potential for U.S.-China cooperation following the recent presidential meeting, despite unresolved matters like TikTok.

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OpenAI appoints ex-Twitch boss as interim CEO and Altman joins Microsoft, reports Reuters

General

Nov 20, 2023

Leadership Transitions

OpenAI has appointed Emmett Shear, ex-Twitch CEO, as interim leader, replacing Sam Altman. Altman, removed unexpectedly, is joining Microsoft to lead a new AI research team. This change has concerned OpenAI employees and investors, fearing a talent drain and impact on a significant share sale.

Altman's departure has led to Greg Brockman, former OpenAI board chairman, also joining Microsoft. This leadership shuffle at OpenAI has raised questions about the company's future direction and stability.

The announcement of Shear's role caused turmoil within OpenAI, with numerous employees leaving and dozens announcing their resignation, indicating significant internal disruption and uncertainty about the company's path forward.

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X chief Linda Yaccarino resists pressure from advertisers to quit, reports FT

General

Nov 20, 2023

Linda Yaccarino, CEO of X, is resisting calls to resign amidst the platform's controversies under Elon Musk's ownership. Despite significant pressure from industry executives and friends, she remains steadfast in her role, believing in X’s mission and its team.

Yaccarino's decision comes as major brands like IBM, Apple, and Disney pause their advertising due to concerns over antisemitic content and Musk's leadership.

Yaccarino is grappling with the fallout of Musk's actions and the subsequent advertiser retreat. Despite the challenges, she continues to advocate for X’s improvement in safety and discrimination policies. Her situation highlights the complex dynamics of leading a platform in turmoil.

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NewsGuard’s Whitelist Of Ukrainian Publishers Aims To Combat Wartime Misinformation, reports AdExchanger

General

Nov 20, 2023

NewsGuard is launching a whitelist for credible Ukrainian publishers to support journalism amid advertising decline due to the Russian invasion. This initiative, a first during active conflict, aims to identify fair-reporting outlets for advertiser backing, with evaluations based on nine credibility criteria.

The assessment process is independent and thorough, utilizing diverse local analysts. It's separate from government influences, focusing solely on assessing Ukrainian publishers, with no plans for similar projects in other conflict zones.

The whitelist is available for advertisers, promoting ad placements on credible sites and discouraging keyword blocking. While its impact on ad revenue is unmeasured, NewsGuard's initiative seeks to bolster informed advertising choices and support Ukrainian journalism.

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YouTube Says New 5-Second Video Load Delay Is Supposed to Punish Ad Blockers, Not Firefox Users, reports 404 Media

General

Nov 20, 2023

Firefox users have reported a five-second delay when watching YouTube videos, absent in Google Chrome. This issue, linked by Google to its crackdown on ad blockers, raises concerns about browser neutrality amidst Google's ongoing antitrust challenges.

The problem has sparked widespread discussion online, including on Reddit and Hacker News, though its replication varies. Google's vague response links the issue to ad-blocking measures, without directly acknowledging a targeted delay for Firefox users.

Amidst growing user mistrust, Google's past actions and upcoming changes in Chrome's ad-blocking policy further fuel concerns about its influence over the internet browsing experience and competitive practices.

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FTC Presses To Proceed With Dark Patterns Charges Against Amazon, reports MediaPost

General

Nov 20, 2023

The Federal Trade Commission (FTC) has accused Amazon of using deceptive practices to enroll users into its Prime service, alleging that Amazon's site design led to unintended subscriptions. The FTC claims this violated the Restore Online Shopper Confidence Act, which demands clear disclosure of subscription terms.

Amazon has requested dismissal of the FTC's lawsuit, arguing that the alleged deceptive tactics are common in advertising and not specific to Amazon. The company maintains that its marketing strategies are standard and not unlawful.

The FTC maintains that Amazon's Prime terms were obscured and not adequately disclosed, countering Amazon's defense. A hearing on the matter is scheduled for December 8.

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White House launches Threads accounts, reports Axios

General

Nov 20, 2023

The White House has launched Threads accounts for President Biden and Vice President Harris, signaling an expansion into more social media platforms.

This move positions Threads, a Meta-owned service, as an emerging alternative to X, formerly known as Twitter. The platform has gained traction by facilitating easy transfers from Instagram accounts.

This strategy involves additional accounts for First Lady Jill Biden, Second Gentleman Doug Emhoff, and other White House-related profiles. Despite expanding to Threads, White House spokesperson Robyn Patterson affirmed the continued use of X, indicating a broader approach to digital communication, especially amidst varying public sentiments towards different social media platforms.

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Epic Games’ Sweeney Takes Aim at Android’s Fake Open Platform, reports Bloomberg

General

Nov 20, 2023

Epic Games CEO Tim Sweeney testified against Google, asserting Android is a "fake open platform" in a pivotal antitrust lawsuit. He criticized Google Play's policies for stifling competition and maintaining Alphabet Inc.'s dominance in Android app distribution. This legal battle, sparked by Epic's distribution of Fortnite on Android, challenges Google's control over app revenues.

The ongoing jury trial could result in significant changes to Google Play's operating model. Sweeney previously contested Apple's App Store policies, underscoring his commitment to open software ecosystems.

Sweeney's company, known for Fortnite and Unreal Engine, recently downsized amidst broader tech industry layoffs, reflecting cost-cutting measures.

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Twitter bets big on CEO’s son, reports Semafor

General

Nov 20, 2023

Linda Yaccarino, CEO of X (formerly Twitter), has delegated the revival of X's political advertising to her son, Matt Madrazo, targeting the 2024 election's potential revenue.

Despite advertising being X's primary revenue source, owner Elon Musk's recent controversies, including endorsing an antisemitic post, have deterred major advertisers and complicated outreach, particularly to Democrat-aligned groups.

X aims to generate $100 million from political ads during election years, yet faces hurdles with outdated advertising tools and strategies. These challenges, exacerbated by Musk's contentious leadership, have shifted the platform's focus from premium to more discount-oriented advertisers, targeting broader audiences rather than specific elite segments.

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Google announces update to child and teen ad policy language, reports Search Engine Land

General

Nov 20, 2023

Advertising To Children

Google is revising its child and teen ad policies for clarity, affecting areas like ads for kids and ad-serving protections. This move aims to help brands avoid inadvertent rule violations and potential penalties.

Updates include reorganizing language in restricted categories for kid-targeted content and adding a new article in the Google Ads help center about child ad protections. The language for teen ad-serving protections will also be revised for consistency.

These updates follow a study suggesting Google may have improperly tracked children for ads. Google denies any wrongdoing, attributing the issue to misunderstandings about its brand safety controls in PMax.

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Brand safety concerns mount as X pulls out of MRC audit, reports Digiday

General

Nov 20, 2023

X, previously known as Twitter, has decided not to undergo an independent audit for its Media Rating Council (MRC) brand safety credentials, citing resource constraints and ongoing technological challenges. This decision follows after their initial engagement in the audit's pre-assessment process earlier in 2023.

The platform's recent actions, including Elon Musk's endorsement of controversial posts, have led to major advertisers like IBM, Apple, and Disney suspending their advertising. This has contributed to financial strains, with forecasts predicting a significant drop in X's ad revenue.

X's CEO, Linda Yaccarino, maintains the company's commitment to brand safety, but the lack of independent verification and advertiser pullback raises concerns about its credibility and future advertising prospects.

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Discord, Snap and X CEOs subpoenaed to testify at US hearing on child exploitation, reports Reuters

General

Nov 20, 2023

The U.S. Senate Judiciary Committee has issued subpoenas to the CEOs of Discord, Snap, and X (formerly Twitter) for a hearing on December 6 about online child sexual exploitation. The CEOs of Meta and TikTok are expected to testify voluntarily at a future date.

The Committee had to use the U.S. Marshals Service to serve subpoenas to Discord and X, as they initially refused cooperation. X has since stated their willingness to participate in the hearing.

This initiative by Senators Durbin and Graham aims to address Big Tech's role in safeguarding children online. The Committee is pursuing legislative changes to increase the accountability of tech companies in preventing child sexual exploitation.

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OpenAI’s Interim CEO Promises Change and Probe of Altman Exit, reports Bloomberg

General

Nov 20, 2023

Leadership Transitions

OpenAI's newly appointed interim CEO, Emmett Shear, plans to investigate the removal of co-founder Sam Altman, aiming to address trust issues caused by the handling of Altman's ouster. Shear, who recently stepped down as Twitch CEO, also intends to reform OpenAI's leadership and consult with stakeholders to stabilize the organization.

The board selected Shear for his insights into AI's existential threats and his experience in leading large tech teams. Shear's appointment follows a turbulent period marked by Altman's sudden departure and a brief leadership by Mira Murati.

Shear's expertise, gained from his tenure at Twitch, is expected to steer OpenAI through its current challenges and shape its future direction.

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Majority of OpenAI staff threaten to quit unless Altman is reinstated, reports FT

General

Nov 20, 2023

Leadership Transitions

Over 500 OpenAI employees, including co-founder Ilya Sutskever, signed an open letter demanding the board's resignation following CEO Sam Altman's firing. They criticized the board's competence and threatened to join Altman at a new Microsoft subsidiary.

Microsoft CEO Satya Nadella announced hiring Altman and Greg Brockman for a new AI research team, after their exit from OpenAI. Altman's departure and Brockman's resignation led to talks of their OpenAI return, but these discussions failed.

Altman's firing, attributed to concerns over his commitment to OpenAI's mission, prompted employee and investor support for his reinstatement. The board appointed Twitch co-founder Emmett Shear as interim CEO, causing further employee unrest and plans to leave OpenAI.

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Roku And Unity Want To Prove CTV Is A Performance Channel, reports AdExchanger

General

Nov 20, 2023

Roku partners with Unity to help mobile app developers incorporate connected TV (CTV) in their user acquisition strategies, offering performance marketing attribution linked to streaming. This collaboration addresses the difficulty of attributing app performance to streaming ads, encouraging more app developers to invest in CTV advertising.

The partnership integrates Roku's ad tech with Unity's API, enabling targeted advertising and interactive ad formats. Advertisers can use traditional spots or Roku's Action Ads with QR codes, linking ad exposure to app downloads and performance metrics.

Despite challenges in direct-response actions on CTV, the initiative demonstrates CTV's effectiveness in driving conversions, broadening its appeal to diverse advertisers.

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Germany, France and Italy reach agreement on future AI regulation, reports Reuters

General

Nov 19, 2023

Artificial Intelligence

France, Germany, and Italy have agreed on AI regulation principles, focusing on application rather than the technology itself. Their joint paper advocates for self-regulation through codes of conduct for foundation AI models, stressing the importance of understanding these models' capabilities and limitations.

The trio proposes creating AI governance bodies to develop guidelines and monitor the application of model cards, which detail a machine learning model's functioning. Initially, they suggest no sanctions, but penalties may be introduced later for code violations.

Germany's digital strategy emphasizes regulating AI applications, not the technology, to balance harnessing AI's opportunities and mitigating risks. This agreement aims to influence broader European discussions on AI regulation.

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Most of ESPN’s accounts went dark after Disney dropped advertising on X, reports The Verge

General

Nov 19, 2023

Disney's decision to halt advertising on X, after Elon Musk's contentious posts, led to ESPN's notable inactivity on the platform. Key ESPN accounts, including its main channel and those dedicated to NFL and NBA, have been silent since Disney's announcement.

The move aligns with other major brands like Apple and IBM withdrawing from X, influenced by a report linking Musk's posts to extremist content. ESPN's inactivity on X marks a significant shift, given the platform's role as a major hub for sports discussions.

Despite ESPN's silence on X, its activity hasn't increased on alternative platforms like Meta's Threads, although it remains active on Instagram and Facebook.

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Disney’s Hotstar draws 59 million concurrent viewers, setting new record, reports TechCrunch

General

Nov 19, 2023

The ICC World Cup cricket final on Disney's Hotstar broke records with 59 million concurrent viewers, outperforming rival JioCinema.

Despite this success, Disney faces challenges in India as Hotstar's subscriber base has declined by over 23 million in the past year. Disney CEO Bob Iger is keen on maintaining a presence in India and is exploring options amid a tough market.

Disney's focus on the ICC Cricket World Cup aimed to capture a vast audience, but competition intensifies with rivals like Viacom18, backed by significant players like Bodhi Tree. The fierce competition in India's streaming market is underscored by heavy investments in broadcasting cricket, particularly the IPL.

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Musk threatens thermonuclear lawsuit against media watchdog, calls advertisers oppressors, reports CNBC

General

Nov 18, 2023

Elon Musk, owner of social media platform X, has threatened to sue Media Matters and its affiliates after the watchdog's report led major advertisers, including Apple and Disney, to pause spending on X. The report highlighted that ads were appearing alongside pro-Nazi content, intensifying after Musk's own controversial tweets.

Musk accused Media Matters of misrepresenting X and claimed the report was a concerted attack on free speech. He also promoted an ad-free subscription model for X in response to the advertiser exodus.

Media Matters President Angelo Carusone dismissed Musk's legal threats, asserting that their reporting was accurate and that they would win in court if sued.

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Meta moves members of its Responsible AI team to other groups, reports Reuters

General

Nov 18, 2023

Artificial Intelligence

Meta Platforms is reorganizing its Responsible AI team, integrating members into various divisions to align closely with core product development. The majority are joining the generative AI sector, ensuring responsible AI practices across Meta's projects.

A portion of the team will transition to AI infrastructure, underscoring Meta's commitment to safe and responsible AI evolution. This restructuring aims to enhance Meta's scalability for future AI demands.

Meta's AI expansion continues, evident in its rollout of generative AI tools for advertisers and the development of innovative products like the "Llama 2" language model and Meta AI chatbot.

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IAC and News Corp call out generative AI companies for scraping their content without compensation, reports Digiday

General

Nov 17, 2023

Artificial Intelligence

Publishers, including News Corp and IAC, are challenging generative AI companies for using their content without consent. Protective measures range from revenue-sharing deals to coalition-led negotiations for payments, with many also blocking AI web crawlers.

During earnings calls, News Corp hinted at negotiations with digital companies for content usage, suggesting potential revenue gains. This follows some publishers, like the Associated Press, forming licensing agreements with AI firms such as OpenAI.

The contention over AI companies' content usage is escalating, with IAC's CEO advocating for legal action based on copyright law. Analysts suggest that government regulation may be necessary for a comprehensive resolution.

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Apple files legal challenge to EU's Digital Markets Act, reports Reuters

General

Nov 17, 2023

Apple has filed a legal challenge against the European Commission's Digital Markets Act (DMA), which aims to increase competition among tech services. The specifics of Apple's case are undisclosed, but it's believed to contest the App Store's designation as a 'gatekeeper' under the DMA.

Meta and TikTok have already appealed against their gatekeeper status. Meta disagrees with the inclusion of its Messenger and Marketplace, while TikTok argues the designation strengthens dominant tech firms.

The DMA targets major tech companies to facilitate easier user transitions between services. Apple has yet to publicly comment on its legal action against the European Commission's decision.

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TikTok launches new tool to provide more insight into how ads drive conversions, reports Search Engine Land

General

Nov 17, 2023

TikTok's new Engaged View-through Attribution (EVTA) tool enhances ad performance insights by tracking conversions after viewers engage with a video ad for at least six seconds. This method allows advertisers to understand the impact of their ads beyond just clicks, leading to more efficient spending and improved investment returns.

EVTA offers key benefits, including a deeper understanding of ad influence, better campaign optimization with quality engagement signals, and consistent measurement across platforms for accurate performance comparisons.

By integrating EVTA with TikTok's Self-Attributing Network (SAN), advertisers gain a comprehensive view of user interactions, combining click-through and engaged view conversions for a fuller picture of TikTok's advertising effectiveness.

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YouTube Is Quietly Piloting An Ad Buying Program For YouTube Shorts, reports AdExchanger

General

Nov 17, 2023

YouTube is piloting a program allowing specific ad targeting on YouTube Shorts. The alpha test, involving select tech providers and brands, enables advertisers to focus solely on Shorts content. This development addresses previous limitations where advertisers couldn't isolate Shorts from broader YouTube ad buys.

The discreet program offers demographic and geolocation targeting, with additional content category options. Advertisers receive key metrics like reach and view-through rates, supplemented by third-party brand safety verification and Google brand lift studies.

This move aligns with YouTube's strategy to enhance Shorts monetization, capitalizing on its growing viewership, which recently surpassed 70 billion daily views.

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Sam Altman ousted as CEO of ChatGPT parent OpenAI in surprise move, reports Axios

General

Nov 17, 2023

Sam Altman, co-founder of OpenAI, has unexpectedly left the company, with the board citing lack of candid communication as the reason. Altman, who led the firm since 2019, was pivotal in launching ChatGPT and initiating the AI boom.

Mira Murati, OpenAI's CTO and a former Tesla employee, steps in as interim CEO. Murati's experience includes working with the U.N.'s AI advisory body. Concurrently, co-founder Greg Brockman will relinquish his role as board chairman while continuing as OpenAI's president.

OpenAI transformed under Altman from a purely non-profit entity to a hybrid model with a capped for-profit subsidiary, forging a significant partnership with Microsoft. The company and Microsoft have refrained from commenting further on these leadership changes.

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Google’s Legal Chief Faces Rebuke by Judge Over Missing Chats, reports Bloomberg

General

Nov 17, 2023

Google's Chief Legal Officer, Kent Walker, faced a federal judge's reprimand over allegations that Google intentionally destroyed sensitive communications relevant to antitrust lawsuits. Judge James Donato questioned Walker's evasive responses about Google's chat preservation policies, expressing frustration over the company's failure to comply with evidence preservation orders.

Several Google executives, including CEO Sundar Pichai, admitted to misusing attorney-client privilege labels and setting chats to auto-delete, violating court orders. This issue has surfaced in multiple antitrust cases, drawing scrutiny over Google's information-sharing practices.

Amid increasing regulatory scrutiny, Walker's long tenure has seen Google's legal challenges evolve from privacy issues to antitrust investigations and AI ethics. The judge's decision on the missing evidence is pending.

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Apple to pause advertising on X after Musk backs antisemitic post, reports Axios

General

Nov 17, 2023

Apple has suspended advertising on X, following Elon Musk's endorsement of antisemitic theories and the placement of its ads next to far-right content. This decision echoes IBM's similar action and is significant given Apple's major advertising presence on the platform.

Musk's agreement with a controversial X post led to widespread condemnation, including from the White House and 164 Jewish rabbis and activists. They have called for major companies to stop advertising on X and for the platform's removal from app stores.

In response to these developments, X's CEO Linda Yaccarino emphasised the platform's stance against antisemitism. Following Apple's decision, other companies like Lions Gate Entertainment are also pulling their advertising, suggesting a possible trend.

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Change in X’s terms indicate EU researchers will get API access, reports TechCrunch

General

Nov 17, 2023

Elon Musk's X, previously Twitter, has revised its policy in the EU to align with the Digital Services Act (DSA). This update grants EU researchers access to X's data for studying systemic risks, adhering to DSA's requirements for large platforms.

The new developer terms at X are specifically for EU-based research, focusing on systemic risks in accordance with the DSA. This change reflects the DSA's mandate for large platforms to provide data access to approved researchers.

Musk's decision to allow EU researchers access under the DSA highlights X's compliance with EU regulations. However, plans for wider global researcher access remain uncertain, showing X's focus on meeting its legal obligations in the EU.

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Amazon Is Laying Off Hundreds of People in Alexa Division, reports Bloomberg

General

Nov 17, 2023

Amazon is reducing its workforce in the Alexa division, aligning with a new focus on generative artificial intelligence. This shift results in several hundred job cuts, as part of a broader restructuring.

After avoiding major layoffs for years, Amazon initiated its largest-ever reduction about a year ago, eliminating 27,000 roles post-pandemic and announcing 9,000 more layoffs across various departments in March.

Continued cost-cutting efforts have led to further job losses in Amazon’s music, video games divisions, and the closure of physical clothing stores. The latest layoffs will affect employees in the US, Canada, India, and potentially other countries.

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Amazon eyes $20 bln exports by 2025 from India, says company official, reports Reuters

General

Nov 17, 2023

Amazon is targeting $20 billion in merchandise exports from India by 2025, increasing its small seller base on its e-commerce platform. The demand for 'Made in India' products is growing globally, particularly during major sales events.

The Amazon Global Trade platform in India has grown substantially, now featuring over 100,000 small manufacturers, many of whom are new to exporting. These sellers are experiencing significant growth through access to global markets.

To boost Indian exports, Amazon has reduced its subscription fees for new exporters. This initiative aligns with the need to counter India's recent decline in goods exports, leveraging international holiday sales.

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No more ads on Elon’s X, EU Commission tells staff, reports Politico

General

Nov 17, 2023

The European Commission has ceased advertising on social media platform X, citing concerns over the spread of disinformation. This decision, particularly related to disinformation around the Israel-Hamas conflict, aims to protect the Commission's reputation.

The move comes as X faces scrutiny under the EU's Digital Services Act (DSA) for its content moderation practices. While the EU services will continue to use X for communication, paid advertising has been halted.

The Commission is exploring alternatives like LinkedIn, Instagram, Facebook, or digital advertising on websites. This change follows controversy over the Commission's targeted advertising on X, which had raised privacy and regulatory concerns under the DSA.

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Google’s revised Chrome extension standard loosens restrictions on ad blockers, reports The Verge

General

Nov 17, 2023

Google has resumed its Manifest V3 update for Chrome extensions, initially paused due to concerns over ad blocker limitations. The update includes enhanced content filtering for ad-blocking extensions, addressing some of the previous criticisms.

Manifest V3 changes the way browser extensions function, including restricting developers from using remote server code. Set for June 2024, this update will disable existing Manifest V2 extensions in Chrome.

Despite improvements in Manifest V3, critics argue it still imposes excessive restrictions on developers, hindering innovation. This development follows Google's recent moves against ad-blockers, notably YouTube's efforts to limit video access for users with ad-blocking extensions.

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TikTok to prohibit videos promoting bin Laden's Letter to America, reports Reuters

General

Nov 17, 2023

TikTok has banned content promoting Osama bin Laden's 2002 letter, following its recent circulation on the platform amid discussions about the Israel-Hamas conflict. The letter, containing justifications for attacks against Americans and antisemitic comments, violates TikTok's policies against supporting terrorism.

The platform has taken measures to ensure the letter's content does not appear in search results, aligning with guidelines against extremist content. This proactive step responds to growing concerns among U.S. lawmakers about TikTok's potential role in spreading extremist views.

The Guardian has removed the letter's full text from its website to prevent misinterpretation. TikTok's efforts to control content dissemination highlight the challenges in moderating controversial material on social media platforms.

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Online hate watchdog moves to dismiss lawsuit from Elon Musk’s X, reports CNN

General

Nov 16, 2023

The Center for Countering Digital Hate (CCDH) is contesting a lawsuit from X Corp., previously Twitter, arguing it's an attack on free speech. X Corp. accuses CCDH of harming its advertising revenue by criticizing the platform's handling of hate speech.

Since Elon Musk's takeover, CCDH reports increased hate speech on X, contributing to advertiser withdrawals. X Corp. blames CCDH for significant revenue losses, citing breaches of terms and federal laws.

CCDH has filed a motion to dismiss under California's anti-SLAPP law, asserting their research used public information and did not violate X Corp.’s terms. They accuse Musk of failing to address platform issues.

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X Races to Contain Damage After Elon Musk Endorses Antisemitic Post, reports NYT

General

Nov 16, 2023

Elon Musk's recent endorsement of an antisemitic post on X has caused internal turmoil at the company. Employees are grappling with the fallout as advertisers question Musk's controversial comments and the platform's content moderation policies.

This incident has intensified concerns among X's workforce, particularly regarding the handling of hate speech and discriminatory content under Musk's leadership. The situation reflects broader challenges within the company in moderating offensive content and maintaining a responsible social media environment.

The controversy at X highlights the internal struggle in managing and responding to problematic content and leadership decisions.

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Google Antitrust Judge Says He Has No Idea How He Will Rule, reports WSJ

General

Nov 16, 2023

The U.S. Justice Department's antitrust case against Google is nearing a decision, with Judge Amit Mehta set to rule on whether Google's dominance in search queries constitutes an illegal monopoly. The trial, which lasted 10 weeks with over 50 witnesses, has left Mehta uncertain about his verdict.

If found guilty, Google could face measures to restore market competition, though a complete breakup of the company is considered unlikely. Alternatives like injunctions to promote competition are more probable.

The trial highlighted Google's financial arrangements with Apple, revealing shared revenues from search ads. The outcome will significantly impact how antitrust laws apply to modern tech giants and Google's market practices.

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Jewish Celebrities and Influencers Confront TikTok Executives in Private Call, reports NYT

General

Nov 16, 2023

Jewish TikTok creators, including prominent figures like Sacha Baron Cohen, confronted TikTok executives in a meeting about the surge of antisemitism on the platform. Cohen criticized TikTok for failing to curb hate speech and misinformation effectively.

TikTok executives acknowledged the challenges in moderating content but admitted there's no simple fix. The discussion also focused on the platform's handling of the controversial slogan “from the river to the sea,” often perceived as antisemitic.

The meeting underlined TikTok's struggle to balance free speech with effective moderation. The platform pledged to tackle hateful content and improve support for creators facing harassment.

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Elon Musk’s X Loses Bid to Scrap FTC Privacy Order, reports WSJ

General

Nov 16, 2023

A federal judge has denied X Corp.'s request to alter or end a consent order with the FTC regarding user data handling, also rejecting a move to stop an FTC deposition of Elon Musk. X Corp., formerly Twitter, was acquired by Musk last year.

The platform agreed to FTC oversight and a $150 million fine in May 2022 to settle a privacy lawsuit. X Corp. later sought to terminate this agreement, claiming excessive FTC scrutiny post-Musk's acquisition.

The FTC's intensified information requests followed substantial layoffs at X Corp., affecting security and compliance. The 2022 settlement stemmed from allegations that Twitter misused user data, breaching a 2011 FTC order.

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The EU will finally free Windows users from Bing, reports The Verge

General

Nov 16, 2023

Microsoft is updating Windows 11 in the European Economic Area (EEA) to comply with the European Commission's Digital Markets Act. By March 2024, users will be able to disable Bing web search, remove Microsoft Edge, and add custom web search providers.

These changes are specific to EEA users, allowing the uninstallation of certain apps and the integration of alternative search providers in Windows Search. Microsoft is using the region settings during device setup to determine user eligibility for these updates.

Microsoft is currently testing these updates in Windows 11 and plans to make similar changes to Windows 10, ensuring compliance with the Digital Markets Act by March 6th, 2024.

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IBM pulls adverts from X after report finding they ran next to Nazi content, reports FT

General

Nov 16, 2023

IBM has halted its global advertising on Elon Musk’s X following a report that linked its ads with pro-Nazi content. The report by Media Matters highlighted major brands' adverts appearing beside material promoting Adolf Hitler and the Nazi Party.

This move reflects IBM's stance against hate speech, with other companies like Comcast also reviewing their advertising on the platform. Musk's relaxed moderation policies have previously led to a decline in ad revenues due to brands withdrawing over content concerns.

X's efforts to reassure advertisers of a safe environment face setbacks with these developments. Musk's own controversial posts add to the challenges in maintaining a brand-safe platform.

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US SEC presses judge to force Elon Musk to testify in Twitter probe, reports Reuters

M&A

Nov 16, 2023

The U.S. Securities and Exchange Commission (SEC) has requested a federal judge to mandate Elon Musk's testimony for its investigation into his takeover of Twitter, now called X. The investigation centers on Musk's stock purchases and related activities in 2022.

Musk has resisted the SEC's demand, arguing he has already testified twice and accusing the SEC of overreaching. The SEC, however, insists it is within its legal rights to seek further information for its inquiry.

This request deepens the ongoing contentious relationship between Musk and the SEC, highlighting the regulator's determination to thoroughly probe the high-profile acquisition of Twitter.

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Twitch launches Privacy Center to educate users about their personal data, reports TechCrunch

General

Nov 16, 2023

Twitch has introduced a Privacy Center to educate users on data privacy, responding to research showing many users are unaware of how their data is used. The center aims to provide clear, actionable information, enhancing transparency and understanding.

The initiative targets Twitch's young user base, clarifying how personal data is collected and utilized. Twitch discovered users often forgot their privacy settings and lacked clarity on data usage, prompting a need for straightforward, accessible privacy information.

Twitch's Privacy Center offers resources and tools for users to manage their data, aligning with the platform's Privacy Principles of transparency, control, and choice. Despite these efforts, skepticism remains about the sincerity of social platforms' data practices.

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Uber and Spotify Are Tapping Into Changing Consumer Behaviors, reports AdWeek

General

Nov 16, 2023

Audio Advertising

Uber and Spotify are observing a shift towards longer-form content, particularly among younger audiences. Spotify's extensive daily user engagement offers valuable opportunities for in-depth brand storytelling, challenging the notion of short attention spans in younger people.

Spotify's studies reveal that podcasts are popular during morning routines and evening relaxation, suggesting a need for marketers to consider both ad content and the listening environment. This approach can enhance ad effectiveness and cost-efficiency.

Uber's advertising strategy, leveraging its average 20-minute rides, allows for tailored content based on combined data from Uber Eats and ride experiences. This environment offers potential for innovative, integrated ad campaigns, combining branding with performance tactics for more efficient customer engagement.

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Meta teases new AI-powered editing tools coming to Facebook and Instagram, reports The Verge

General

Nov 16, 2023

Artificial Intelligence

Meta CEO Mark Zuckerberg has announced new AI-powered creative tools for Facebook and Instagram, based on the company's Emu image generation model. These tools aim to simplify photo editing and video creation using text descriptions.

"Emu Edit" is the first tool, allowing users to modify images through text inputs. This feature enables precise changes, like removing or replacing objects in photos, without professional editing skills. The second tool, "Emu Video," creates videos from text or images. The release dates for these tools on Facebook and Instagram are still to be confirmed.

These AI-based editing features, integrated into Meta's social platforms, offer users a convenient alternative to third-party editing services.

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LiveRamp Elevates Lauren Dillard to Chief Financial Officer

General

Nov 16, 2023

Leadership Transitions

LiveRamp has promoted Lauren Dillard to Chief Financial Officer, following a period of financial growth including improved revenue and strong operating cash flow. Dillard has significantly contributed to the company's strategic developments and acquisitions, bolstering its data collaboration and privacy capabilities.

CEO Scott Howe commended Dillard's impact and leadership, anticipating her role will further propel LiveRamp's success. Dillard's promotion aligns with the company's strong financial performance and growth trajectory.

The company continues to expand its customer base and has reported notable revenue increases, alongside strategic global partnerships.

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