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RTL and The Trade Desk ink addressable tie-up, reports Digiday

General

Jun 19, 2023

The Trade Desk and RTL are partnering to allow programmatic buying of ad space on connected and linear broadcast devices in major European markets. This move will give global advertisers access to RTL's video marketplace and broadcasts reaching 30 million households in Austria, France, Germany, and Spain.

Dubbed the "first step towards integrated programmatic TV buying", the initiative will expedite the monetisation of RTL AdAlliance's ad-supported content, while maintaining control over audience data.

The partnership will enable advertisers to book TV ad campaigns across more than four markets at once, reducing complexities of cross-border campaigns. This aims to establish a comprehensive programmatic TV solution.

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Japan to open up Apple- and Google-dominated phone apps to competition, reports Reuters

General

Jun 17, 2023

Japan is taking steps to stimulate competition in smartphone app payments, a sector currently controlled by Apple and Google. They plan to prohibit significant app store operators from compelling developers to use the operators' proprietary payment systems.

The government's panel final report further suggests that major suppliers of smartphone operating systems should be obliged to offer users alternative, secure ways to obtain apps, other than through their own app stores.

Necessary legislative actions are set to be considered next, with potential plans for a related bill to be presented to parliament as early as next year.

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Roku Rolls Out New Ad Formats To Reach Ad-Free Viewers, reports AdExchanger

General

Jun 15, 2023

Roku has announced new ad formats to engage both ad-supported and ad-free viewers. The 'marquee spots' will appear on home screens, usually reserved for content suggestions. 'Showrooms', full-screen interactive ad units, are currently under testing.

The marquee ads are now available to advertisers, with showrooms due for public launch later this year. Both aim to reach Roku's user base of over 70 million global households.

These ads will support shopping options and viewers can explore product details in showrooms. They will also facilitate checkout options on advertisers' sites, adding shoppability to their appeal.

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Kroger Earnings For Q1 2023 Show +1.3% YoY Revenue Growth, Net Income Up By +44.4% YoY

+ 1% YoY Opinions

Earnings

Jun 15, 2023

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NBCUniversal Joins Walmart Connect Partner Lab To Test Retail Impact of Ads on Streaming Sports, reports NextTV

General

Jun 15, 2023

NBCUniversal (NBCU) is partnering with Walmart to test retail-media-powered ads on live-streamed sports via Walmart Connect's platform. This partnership allows brands to target streaming viewers during sports programmes, marking a first for NBCUniversal's live sports streaming inventory.

The alliance extends to NBCU's other premium content, integrating it into Walmart’s premium Connected TV (CTV) bundle. This powerful combination of premium video inventory and Walmart's shopper data could revolutionise marketers' strategies.

A pilot programme showed that shoppable ads on Roku, another Walmart Connect partner, generated click-through rates triple those of average video campaigns, demonstrating the potential effectiveness of this collaboration.

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Twitter hit with $250 million lawsuit from music publishers over alleged copyright infringement, reports CNN

General

Jun 15, 2023

Music publishers, including Universal, Sony, and Warner Music Group, have sued Twitter for over $250m due to alleged copyright infringements. They claim Twitter permits users to share copyrighted songs, particularly since Elon Musk's acquisition.

The lawsuit cites more than 1,700 copyright infringed songs and argues Twitter's conduct boosts its financial interests via user engagement and advertising revenue. Twitter does not pay licensing fees like its competitors, giving it an alleged unfair advantage.

This legal challenge adds to Twitter's issues, as it's currently under a US government investigation for potential breaches of privacy and security agreements.

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TikTok Expands Brand Safety Measurement Partnership with Integral Ad Science, reports SocialMediaToday

General

Jun 15, 2023

TikTok has broadened its collaboration with Integral Ad Science (IAS) to cover an extra 23 regions, enhancing brand safety measures for marketers using the platform. IAS provides ad system auditing and verification, focusing on the safe placement of ads to avoid unsuitable content.

IAS's Total Media Quality uses advanced AI for a detailed analysis of video content, providing valuable insights to marketers and ensuring brand safety. This helps brands optimise ad placement and better comprehend their campaign performance.

The expanded partnership will provide more global advertisers with access to these insights, reinforcing confidence in TikTok's advertising environment.

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Criteo Launches First-ever Supply-side Platform Built for Commerce

General

Jun 15, 2023

Criteo has unveiled Commerce Grid, a distinctive supply-side platform (SSP) tailored for the programmatic integration of media and commerce. By employing this SSP, sellers and buyers gain access to Criteo's proprietary Commerce Audiences, enabling ad buyers to target these groups via their preferred demand-side platform.

This development taps into a significant market opportunity, with McKinsey suggesting commerce media could generate over $1.3 trillion enterprise value in the US alone by 2026.

Presently, Commerce Grid is accessible in the US, with additional global markets, features, and functionalities slated for future rollout.

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Outbrain Launches 'Onyx', a New Branding Platform Built to Maximize Attention

General

Jun 14, 2023

Outbrain has introduced Onyx, a new AI-powered branding platform. Running within dedicated in-article environments on Outbrain's premium partners, it enhances ad campaigns' impact.

The technology outperformed traditional formats by 26% in initial tests. It serves various brands, driving high engagement, particularly in display and video advertising.

This development is part of Outbrain's strategy to become a comprehensive marketing partner. Onyx is currently available in select markets including the US, UK, Germany, France, and Italy.

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YouTube drastically lowers requirements for video monetization, reports 9to5google

General

Jun 13, 2023

YouTube plans to significantly reduce the threshold for video monetisation via the YouTube Partner Program in 2023. New requirements include having 500 subscribers, 3,000 watch hours, and/or 3 million valid Shorts views.

Monetisation will unlock fan funding options such as memberships and Super Chat. This also permits creators to promote their products through YouTube Shopping.

However, these changes will only be effective in the US, UK, Canada, Taiwan, and South Korea.

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Spotify fined in Sweden over GDPR data access complaint, reports TechCrunch

General

Jun 13, 2023

Spotify has been fined €5 million by Sweden's Privacy Protection Authority for breaching the General Data Protection Regulation (GDPR). The streaming giant allegedly failed to supply full personal data in response to individual requests, a violation reported by privacy non-profit noyb.

Spotify's infringements led to a SEK 58 million administrative fine, after a comprehensive investigation into Spotify's procedures. Despite the violation and subsequent fine, Spotify intends to challenge the ruling.

This case highlights the ongoing issues surrounding GDPR enforcement inconsistency across Europe, a topic attracting substantial scrutiny.

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HSBC calls fresh global media review, reports Campaign

General

Jun 8, 2023

HSBC has initiated a worldwide media agency review, as disclosed by Campaign. This follows their call for a global media review in October 2022. Since 2018, the account has been managed by PHD.

The media consultancy Ebiquity is overseeing this review for HSBC, a brand prominent in markets such as the UK, US, China, and the Middle East. Both PHD and Ebiquity have chosen not to comment on this ongoing review.

PHD, during its partnership with HSBC, executed notable campaigns and formed unique collaborations, including one with the "Girls That Invest" podcast and Vogue in Asia Pacific. Before PHD, Mindshare was HSBC's media agency for over a decade.

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Twitch scraps ad changes after streamers leave platform, reports BBC

General

Jun 8, 2023

Twitch has reversed its proposed advertising rules following strong backlash, including the loss of streamers from its platform. The changes would have limited the size and type of ads used by content creators, significantly impacting their earnings.

Although the policy U-turn has been announced, some creators allege not all new rules have been reversed. Some creators still plan to leave, criticising the platform for lack of discoverability and focusing too heavily on monetary gain.

The proposed changes also caused concern for charity events that rely heavily on visible logos, leaving some unclear about which rules will persist.

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The Trade Desk launches slew of updates in its quest to wrest ad dollars from Walled Gardens, reports Digiday

General

Jun 7, 2023

The Trade Desk revealed updates to its platform, Kokai, targeting the Walled Gardens' dominance over ad budgets. Updates include Retail Sales Index partnerships for campaign measurement, a TV Quality Index for ad placement, and a Quality Reach Index to evaluate ad relevance.

The firm's strategy involves utilising independent platforms to deploy advertisers' first-party data safely, challenging tech giants' control. CEO Jeff Green stressed the importance of learning from Walled Gardens without applying their strict measures.

The unveiling also included the Partner Portal, offering over 400 integrations like audience measurement and contextual targeting. Green promised easier integration for future partners.

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Publicis acquires e-commerce digital agency Corra, reports Campaign

M&A

Jun 6, 2023

Publicis Groupe has purchased New York's e-commerce agency, Corra. This agency, renowned for digital storefronts, will see its 350 members join Publicis Sapient. Key leaders from Corra will report within Publicis Sapient's framework, though the acquisition's terms remain undisclosed.

Originating in 2002, Corra transitioned from back-end tech solutions to e-commerce by 2008. Their proficiency spans platforms like Adobe Commerce and Shopify Plus. Publicis aims to reinforce its Adobe and customised commerce capacities with this move.

This acquisition reflects Publicis' broader strategy. They've consistently invested in e-commerce, foreseeing the domain's upward trajectory in global retail sales.

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FTC Will Require Microsoft to Pay $20 million over Charges it Illegally Collected Personal Information from Children without Their Parents’ Consent

General

Jun 5, 2023

Advertising To Children

Microsoft is set to pay a $20 million fine to the FTC following allegations of breaching the Children’s Online Privacy Protection Act (COPPA). This occurred when Microsoft allegedly collected personal data from children using the Xbox system without obtaining parental consent.

The proposed order demands that Microsoft strengthen its child data protection protocols. This encompasses offering COPPA protections to third-party gaming publishers who share data with Microsoft and acknowledging that avatars and biometric details fall under COPPA regulations when associated with personal data.

The FTC's action against Microsoft is among recent moves to enforce COPPA, with similar actions against Edmodo and Amazon.

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Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale, reports Digiday

M&A

Jun 5, 2023

LiveRamp, a leading data onboarding firm, contemplated a potential sale, including to Experian. As LiveRamp's stock value declined, preliminary sale discussions reportedly began, though their current status is unknown.

LiveRamp's offerings, RampID and Safe Haven, position it strongly in an advertising landscape moving away from third-party cookies. But, with evolving competition, Experian faces challenges from emerging rivals like TransUnion.

While LiveRamp's recent financials suggest growth, analysts debate its future potential, especially considering the declining significance of third-party cookies in the digital ad space.

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Shell launches global media review, prompting protests at incumbent WPP’s offices, reports Campaign

General

Jun 4, 2023

Shell is revisiting its global media account, currently managed by WPP’s EssenceMediacom since 2005. Numerous agencies are believed to be in contention for the account, which involves a significant annual marketing spend by Shell. The company indicates such reviews are standard to ensure alignment with their broader objectives.

Meanwhile, Extinction Rebellion activists protested outside EssenceMediacom's London offices. Their message? Agencies should reconsider working with Shell. Some agencies have reportedly declined the pitch, citing environmental concerns and commitments to net zero.

Despite the external pressures, Shell highlighted its commitment to sustainability, referencing its 2021 "Powering Progress" strategy which targets net-zero emissions.

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Facebook, Instagram to block news stories in California if bill passes, reports NPR

General

May 31, 2023

Meta may block news on Facebook and Instagram in California if the California Journalism Preservation Act is approved. This bill proposes taxing tech platforms on advertising profits from news, redirecting 70% to local newsrooms.

Previously, Meta halted news sharing in Australia due to a similar law. As disputes arise, publishers are exploring alternative distribution like newsletters.

While the media faces job losses and ad revenue challenges from tech giants, such legislation could offer relief. However, concerns persist about potential rise in misinformation and sensationalist content.

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FTC and DOJ Charge Amazon with Violating Children’s Privacy Law by Keeping Kids’ Alexa Voice Recordings Forever and Undermining Parents’ Deletion Requests

General

May 31, 2023

Advertising To Children

The Federal Trade Commission and the Department of Justice have charged Amazon with breaching the Children’s Online Privacy Protection Act Rule (COPPA Rule). Allegedly, Amazon kept children's Alexa voice recordings indefinitely and misled users about its data deletion practices.

The proposed resolution includes a $25 million fine and mandates Amazon to overhaul its data practices. This involves deleting specific data and implementing rigorous privacy safeguards. The court is yet to approve this proposal.

This action against Amazon underlines the FTC's ongoing commitment to safeguarding consumer privacy. It follows recent concerns about Amazon subsidiary, Ring, emphasising a broader focus on privacy issues within the tech industry.

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YouTube Stories, which are not Shorts, are going away, reports 9to5google

General

May 25, 2023

Next month, YouTube plans to discontinue its Stories feature, which closely resembled Instagram Stories, where creators posted a series of images or videos. This comes as the platform pushes its Shorts, a rival to TikTok, which now even offers monetisation options, overshadowing the lesser-used Stories.

The decline of Stories was evident with Shorts gaining prominence on the mobile app and throughout YouTube's interface. Although some creators might miss Stories, YouTube now champions Shorts and Community Posts for greater audience engagement.

With Shorts' evident success and visibility on YouTube, the actual impact of this change on June 26 remains to be seen.

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Netflix begins password sharing crackdown in the US, reports CNN

General

May 24, 2023

Netflix has initiated a clampdown on password sharing among US users, notifying subscribers against sharing credentials outside their household. The company's email offers options to legitimately share access, including transferring profiles to a paid membership or adding an extra user for $7.99 per month.

Historically, Netflix overlooked password sharing as it drove platform growth. However, due to its financial impact, the company revealed plans to restrict this practice, estimating that over 100 million global households share accounts.

Earlier this year, Netflix began enforcing password sharing regulations in countries like Canada and Spain. Despite initial cancellations, the firm noted a subsequent rise in acquisitions and revenue.

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Facebook owner Meta begins final round of mass layoffs, reports The Guardian

General

May 24, 2023

Meta commenced the final phase of its strategy to cut 10,000 jobs. Following a swift expansion since 2020, this move mirrors the company's decision last year to lay off 11,000 employees, with many announcing their redundancies on LinkedIn.

Despite the workforce reductions, Meta's share value has risen by 0.5% this year, largely due to cost-cutting measures and an emphasis on artificial intelligence. CEO Mark Zuckerberg previously indicated that these layoffs would predominantly conclude by May.

The majority of cuts targeted non-engineering roles, underlining Meta's focus on software development. Notably, about 20% of Meta's Dublin-based workforce is set to be impacted.

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Microsoft appeals UK veto of Activision Blizzard takeover, reports BBC

M&A

May 24, 2023

Microsoft is contesting the UK's Competition and Markets Authority's (CMA) rejection of its $69bn Activision Blizzard acquisition. The firm argues the transaction won't harm competition or consumers.

The global regulatory response to the proposed deal is divided; the transaction has been sanctioned in 37 countries, including Japan, China, and received approval from the European Commission. However, the CMA maintains its decision, citing concerns that the deal would enable Microsoft to control market terms.

In the US, Microsoft still faces hurdles with the Federal Trade Commission (FTC) due to antitrust law concerns. The FTC has filed a lawsuit to block the deal, with a trial scheduled for later this year.

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TikTok sues Montana to overturn first US state ban, reports BBC

General

May 23, 2023

TikTok is challenging Montana's decision to ban its platform, marking Montana as the first US state to impose such a broad restriction on the app. The lawsuit, filed in the District of Montana, claims the ban contravenes American free speech rights, defined by the First Amendment.

Set to be enacted in January 2024, this regulation will prevent app stores from offering TikTok, although existing users remain unaffected. Previously, Montana barred the app on government devices.

While concerns grow across the US regarding TikTok's potential national security risks due to its Chinese ownership, ByteDance, the owning company, denies any control by the Chinese government.

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Comcast Introduces NOW TV: A $20 Entertainment Option With 60+ Streaming and FAST Channels, Plus Peacock Premium

General

May 23, 2023

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1.2 billion euro fine for Facebook as a result of EDPB binding decision

General

May 22, 2023

Meta Platforms Ireland Limited (Meta IE) has been fined 1.2 billion euros by the Irish Data Protection Authority (IE DPA) due to its Facebook data transfer practices to the U.S. This is the largest GDPR fine to date, necessitating Meta's adherence to GDPR guidelines.

Andrea Jelinek, EDPB Chair, highlighted the severity of Meta IE’s breaches, emphasising the large-scale, continuous data transfers. The penalty underscores the repercussions for such significant GDPR infringements.

The EDPB’s binding decision instructed the IE DPA to impose this penalty, ensuring Meta IE ceases its unlawful processing and storage of European user data in the U.S.

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Integral Ad Science earns industry's first MRC accreditation for CTV viewable impressions

General

May 18, 2023

Integral Ad Science (IAS) has been awarded the industry's first accreditation for Connected TV (CTV) video viewability by the Media Rating Council (MRC). This endorsement encompasses the tracking of video ads and their viewability metrics in CTV environments.

The accreditation follows a stringent audit by an independent CPA firm for the MRC, ensuring IAS's CTV video ad measurements meet the MRC's standards.

George W. Ivie, CEO of the MRC, commended IAS for its pioneering role in enhancing transparency and quality in the swiftly evolving CTV domain.

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Netflix ad tier has nearly 5 million monthly active users, reports Reuters

General

May 17, 2023

Netflix introduced an ad-supported tier priced at $7 per month, targeting a wider audience and additional revenue amidst rising online competition. Since its November inception in 12 markets, it has attracted nearly 5 million monthly users.

At the 'upfronts', an annual advertiser event, Netflix showcased its diverse content range, from "Stranger Things" to "Squid Game". Bela Bajaria, the company's Chief Content Officer, underscored their unparalleled commitment to multifaceted content.

Netflix envisions pioneering digital-exclusive ad formats. Ted Sarandos, co-CEO, proposed episodic ads that progress with each viewer session, contrasting the static nature of conventional TV adverts.

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YouTube on TVs getting unskippable 30-second and pause screen ads, reports 9to5google

General

May 17, 2023

The 2023 YouTube Brandcast introduced 30-second unskippable ads for YouTube's Select content. This change allows advertisers to display lengthier content, replacing two consecutive 15-second ads.

Another feature showcased ads that activate when users pause a video, with the primary video reducing in size to accommodate the advertisement. In tandem, YouTube revealed new NFL Sunday Ticket content, highlighting original programmes and a unique NFL-themed YouTube Shorts series.

Neal Mohan, YouTube's head, highlighted Google AI's potential to revolutionise content creation and advertising, envisioning more intuitive video production and adaptive marketing strategies.

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Comcast will likely sell Hulu stake to Disney at the beginning of 2024, CEO Roberts says, reports CNBC

M&A

May 16, 2023

Comcast's CEO, Brian Roberts, suggests Disney is poised to buy Comcast's 33% Hulu stake. A 2019 agreement set Hulu's minimum valuation at $27.5 billion, though Roberts anticipates a higher final price.

Hulu, controlled by Disney, is a primary adult-streaming service, bundling with ESPN+ and Disney+. With Comcast owning a minority share, Hulu recently recorded 48.2 million subscribers.

Talks have been ongoing between Disney's CEO, Bob Iger, and Comcast about Hulu's future. Iger's recent statements underscore the importance of blending Disney+ with general entertainment, hinting at a potential buyout of Comcast's stake.

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EU approves Microsoft’s takeover of Activision Blizzard, reports The Guardian

M&A

May 15, 2023

The EU has approved Microsoft's £55bn purchase of game creator Activision Blizzard, clashing with the UK's Competition and Markets Authority (CMA) which previously blocked the deal over cloud gaming concerns.

While the EU's initial reservations centred on potential monopolistic practices in cloud gaming, Microsoft's offer to provide free streaming licenses for Activision's games on various cloud services for ten years alleviated these fears. The EU's competition commissioner, Margrethe Vestager, welcomed this decision for promoting growth in cloud gaming.

Despite EU approval, the CMA remains opposed, and with the US Federal Trade Commission also against the merger, the transaction's future remains uncertain.

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Elon Musk hires ex-NBCUniversal ad chief Linda Yaccarino to be Twitter’s CEO, reports CNBC

General

May 12, 2023

Leadership Transitions

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Uber Launches Global Media Agency Review for $600 Million Account, reports AdWeek

General

May 10, 2023

Uber has launched a global review of its media account. They've sent an RFI to various agencies, aiming to collaborate with a partner skilled in media strategy, planning, and purchasing.

The account's worth is estimated at $600 million, with significant spending in countries like the U.S., U.K., and France. EssenceMediacom currently manages this account, and IDComms is supervising the review.

Uber's objective is to re-assess its global marketing ties. Despite a universal scope, each regional marketing head can select their agency, indicating a broad-ranging review with potential engagement of multiple agencies across regions.

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Hulu content will be added to Disney+ to create a 'one app experience', Iger says, reports CNBC

General

May 10, 2023

Disney+ plans to merge Hulu content, aiming for a unified "one-app experience", announced CEO Bob Iger. However, individual services like ESPN+ will persist. This merger taps into the combined platform's advertising potential.

Facing slowed subscriber growth, Disney embraced ad-supported options, mirroring industry trends. Despite losing 4 million subscribers recently, Iger sees pricing flexibility in streaming, highlighting the ad-supported model's role in reaching profitability.

Disney, owning 66% of Hulu, considers buying the rest from Comcast. Though Iger previously considered selling Disney's Hulu stake, recent discussions with Comcast reflect a change, underscoring the value of merging general entertainment with Disney+.

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Audi, Diageo and Others Block High-Carbon Publishers With Scope3's Climate Shield Plug-In for DSPs, reports AdWeek

General

May 10, 2023

Carbon Emissions

Scope3 has launched "Climate Shield", a tool integrated with demand-side platforms (DSPs) to enable media buyers to exclude high-carbon publishers, with the goal of minimising the carbon footprint of digital adverts.

During a trial of the technology, Audi successfully cut its carbon emissions by 52%, while also witnessing a 65% surge in ad clickthrough rates.

This development highlights a broader trend in the advertising sector, as major brands like Mastercard stress the vital role of sustainability in maintaining and earning consumer trust.

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Spotify ejects thousands of AI-made songs in purge of fake streams, reports FT

General

May 9, 2023

Spotify has expunged thousands of tracks from AI music start-up Boomy, intensifying scrutiny amidst rising complaints of streaming fraud. This decision, targeting about 7% of Boomy's contributions, followed Universal Music's warning about suspicious streaming activity on such tracks, indicating "artificial streaming" with bots inflating play counts.

Boomy, initiated two years ago, enables users to produce and monetise AI-generated music. They claim their platform has birthed over 14 million tracks.

Prominent industry figures, including Universal's CEO Lucian Grainge, highlight the deluge of daily uploads on platforms like Spotify and potential system manipulation, particularly with AI's rapid advancements in music.

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PubMatic debuts Activate, as the line between demand- and sell-side players continues to blur, reports Digiday

General

May 8, 2023

Supply-path optimisation (SPO) trends see PubMatic launching Activate, aimed at enhancing market efficiency. This direct-to-market route promises advertisers clearer pathways and higher revenues for publishers, but could stir tensions with demand-side platforms.

Activate offers non-bidded direct deals on PubMatic’s platform, a shift from traditional programmatic buying. Initial launch partners encompass media giants like Fubo and LG Ads. PubMatic's acquisition of DSP Martin in 2022 aids this direct linkage, promoting transparent pricing and bypassing traditional transaction methods.

With rivals like Magnite unveiling similar offerings, the market faces a potential shift in dynamics. Despite potential rivalry, PubMatic envisions Activate positively impacting the programmatic ecosystem.

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FTC says Facebook failed to protect children's privacy, proposes sweeping changes, reports CBS

General

May 3, 2023

The US Federal Trade Commission (FTC) claims Meta's Messenger Kids app misled parents and didn't adequately safeguard child users' privacy. Consequently, the FTC suggests amending a 2020 privacy agreement to prevent Meta from capitalising on data from users under 18.

Meta countered the FTC's claims, labelling them a "political stunt" and voicing concerns about being unfairly targeted compared to firms like TikTok.

Introduced in 2017, Messenger Kids was touted as child-safe. However, the FTC alleges that Meta gave false assurances about parental controls, potentially letting children communicate with unapproved contacts.

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Peacock officially launches 'Must ShopTV' to let users shop products that appear in content, reports TechCrunch

General

May 2, 2023

At the 2023 IAB NewFronts, NBCUniversal launched innovative ad formats for Peacock Premium, including "Must ShopTV", which lets viewers directly purchase items seen in content through an AI-driven feature.

Differentiating from competitors, Peacock integrates ads seamlessly into content. Notably, "Power Break" offers tailored pause ads, while "Marquee" presents non-intrusive logos during live sports, enhancing the viewing experience.

Peacock also unveiled upcoming films, such as a revamp of the British comedy “Bernard and the Genie”. The streaming platform has grown to 22 million subscribers, with a strong positive response to their cinematic ads.

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Apple forced to disclose iOS App Store has 101 million users in Europe under new EU law, reports The Verge

General

Apr 28, 2023

Apple has disclosed European user numbers for its App Stores under the EU's Digital Services Act (DSA). The iOS App Store boasts 101 million users, followed by iPadOS at 23 million, and smaller figures for other platforms.

Platforms with over 45 million users face stricter DSA regulations as very large online platforms (VLOPs). This includes Apple's App Store and other giants like Facebook and TikTok, mandating them to share data on online risks.

Although Apple initially identified only the iOS App Store as a VLOP, it's now aligning all its platforms with DSA rules, prioritising consumer safety from illegal content.

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Dentsu wins Hong Kong Tourism Board's global media account, reports Campaign

General

Apr 27, 2023

Dentsu has been chosen as the Hong Kong Tourism Board's (HKTB) new global media partner, succeeding Mindshare.

Dentsu's responsibilities include formulating a global communication strategy, overseeing media plans, and assisting HKTB's global offices. Their role will also focus on enhancing creative campaigns to boost the visitor experience and tourism sector opportunities.

HKTB's Anson Hung expressed confidence in Dentsu's capabilities, while Dentsu Media's Prerna Mehrotra highlighted the importance of their integrated global network.

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PubMatic Code Didn’t Wait For User Consent: Why Publishers Need To 'Be Distrustful By Design', reports AdExchanger

General

Apr 27, 2023

PubMatic's technology, used on 2,500 websites, faced potential GDPR breaches due to its Identity Hub's quick user consent recording. Identified by Sincera and verified by AdExchanger, the default settings did not provide ample time for accurate user consent.

The short timeout in PubMatic's Identity Hub, much below industry norms, heightened the risk of GDPR non-compliance, making accurate user consent acquisition challenging.

In response, PubMatic adjusted the default timer. This highlights the need for regular ad tech system audits given the complex data transactions and rising regulatory scrutiny.

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A US Bill Would Ban Kids Under 13 From Joining Social Media, reports Wired

General

Apr 26, 2023

Advertising To Children

A new US Senate proposal, the "Protecting Kids on Social Media Act," seeks to set a national age limit for social media use, restricting under-13s from account creation and limiting algorithms for those aged 13 to 17. The bill suggests a government-run age-verification system overseen by the Department of Commerce.

Lawmakers voice concerns over balancing child protection with internet freedom. Big tech firms claim to restrict underage access, but senators argue these efforts aren't effective.

Competing initiatives, like the EARN IT Act and Kids’ Online Safety Act, underscore Congress's growing focus on child online safety, though consensus remains elusive.

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WPP acquires sonic branding agency Amp, reports Campaign

M&A

Apr 23, 2023

WPP has acquired Amp, a sonic branding agency, following its recent addition of two influencer marketing agencies. Amp will now operate under WPP's Landor & Fitch, offering sound identities for leading brands like Mastercard.

The importance of audio in the marketing realm is growing, evidenced by the increasing popularity of streaming and podcasting. WPP's CEO, Mark Read, underlined the acquisition's potential to deepen consumer engagement.

Despite the potential of sonic branding, it currently represents only 2% of digital advertising spend. Michele Arnese, Amp's CEO, looks forward to expanding their sonic solutions in collaboration with WPP.

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Cutting Out High-Carbon Publishers Can Eliminate 16 Percent of Emissions, Finds Scope3 Report, reports VideoWeek

General

Apr 20, 2023

Carbon Emissions

Scope3 reports that programmatic advertising in five major countries releases 215,000 metric tonnes of CO₂ monthly. Redirecting ad spend away from 'Climate Risk' websites, which emit twice the industry average, could reduce these emissions by up to 16%.

The study indicates that the top 10% emitting domains account for 33,500 metric tonnes of CO₂. Shifting spend would support quality journalism and trusted media.

Scope3 emphasises the need to integrate carbon considerations into advertising decisions. They recommend ad tech platforms adopt the gCO₂PM metric and advocate for media stakeholders to actively reduce their carbon footprints.

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Magnite Cuts Out DSPs With Direct-Buy Video Platform for CTV, reports AdExchanger

General

Apr 17, 2023

Magnite is launching ClearLine, a service allowing agencies to buy video inventory directly, in response to buyer demand for video-specific direct-buy products. GroupM, Camelot, and MiQ are the inaugural partners. ClearLine benefits include lower tech costs, transparency, reduced ad fraud risk, and prioritised access to publishers' inventory.

Despite the move, Magnite maintains it isn't seeking to exclude DSPs from programmatic equations, but to diversify buying options to better serve clients' needs. The company affirms its commitment to its supply-side customers and the advertising success of these customers.

The launch exemplifies Magnite's pivot towards CTV and follows trends of changing dynamics in the programmatic space.

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Montana TikTok ban is first passed by any US state, reports BBC

General

Apr 15, 2023

Montana is set to be the first US state to ban TikTok on personal devices, citing concerns about Chinese government surveillance and dangerous user trends. SB 419, passed 54 to 43, will penalise app stores offering TikTok, though existing users remain unaffected.

Potential breaches may face a $10,000 fine, targeting companies, not individuals. Governor Greg Gianforte, having previously banned TikTok for government staff, is anticipated to approve the bill.

TikTok representatives argue the bill infringes First Amendment rights and lacks clarity. Globally, many governments have limited TikTok on official devices, highlighting security worries.

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Comcast’s AudienceXpress Upgrades Its Targeting Ahead Of The Upfronts, reports AdExchanger

General

Apr 14, 2023

Comcast's AudienceXpress has enhanced its targeting for advertisers, catering to its 60 million US household footprint. As the US economy remains uncertain, Katy Loria, Chief Revenue Officer of AudienceXpress, emphasises the need for effective audience engagement.

Using data from 15 million set-top boxes and third-party provider Experian, AudienceXpress has expanded its audience segments. A new app allows advertisers to blend their data for precise campaign adjustments.

Another innovation is "conquesting": ads are tailored based on competitor campaigns, letting brands target or exclude specific audiences to optimise reach. Early agency feedback on these features has been positive.

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Publishers Use SPO to Cut Carbon Emissions, With an Eye on Growing Revenue, reports AdWeek

General

Apr 14, 2023

Carbon Emissions

At the Green Media Summit in New York, discussions highlighted how publishers can enhance sustainability using supply path optimisation (SPO), streamlining the pathway from publisher to advertiser. Insider collaborated with Scope3, reducing carbon emissions by 20% in Q1 2023.

The advertising industry currently lacks a standard metric for assessing carbon impact, indicating a knowledge gap in sustainability within the sector.

While SPO's environmental benefits are clear, its direct impact on publisher revenues remains ambiguous. Some expect faster web pages and green inventories to attract more readers and premium prices, but limiting on-page ads could reduce revenues.

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Netflix set to appoint media agency, reports Campaign

General

Apr 11, 2023

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YouTube isn’t warning some viewers about incoming ads, reports 9to5google

General

Apr 7, 2023

YouTube users have recently reported disruptions in the platform's advertisement display, particularly missing countdowns before midroll ads. Typically, a warning appears five seconds prior to an ad break, preparing viewers for the interruption.

However, several TV app users have found ads commencing without prior notice. These complaints aren't exclusive to TVs but have emerged across web, mobile, and gaming console platforms too, with discussions taking place on Reddit and Twitter.

Acknowledging the issue, YouTube confirmed via Twitter that they're investigating the problem, though no specific timeframe for resolution has been provided.

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Twitter again accused of legal violations during mass layoffs, reports Reuters

General

Apr 4, 2023

Twitter is facing a lawsuit alleging it unlawfully laid off contract workers without the required 60-day notice after Elon Musk's acquisition. This action, filed in San Francisco, claims these layoffs involved workers from TEKsystems Inc.

The case joins several others accusing Twitter of gender bias, disability discrimination, and violations during massive job cuts, where they laid off half of their workforce post Musk's $44 billion acquisition.

Lawyer Shannon Liss-Riordan, representing the plaintiffs, has over 1,700 former employees pursuing private arbitration against Twitter. The company has yet to respond to these allegations.

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LiveRamp and DG Media Network Unlock Access to Millions of Rural Consumers for CPG Advertisers

General

Mar 28, 2023

LiveRamp has partnered with DG Media Network (DGMN) to enhance connections between CPG brands and rural communities. This collaboration boosts customer experience, linking rural customers' in-store and online behaviours, while offering advanced analytics to optimise advertising returns.

The platform aids Dollar General in integrating customers' online and offline interactions, allowing advertisers to tap into a vast customer base and benefit from real-time data insights from billions of annual transactions.

Chad Fox, Dollar General’s CMO, highlighted the platform's ability to offer personalised experiences. Vihan Sharma from LiveRamp underscored the transformative potential of their data collaboration in reshaping customer journeys.

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US moves forward plan to ban TikTok as AOC joins protests supporting app, reports The Guardian

General

Mar 27, 2023

US lawmakers are advancing plans to ban TikTok, with concerns intensifying after the app's CEO, Shou Zi Chew, faced scrutiny in a US House committee over national security implications. In response, Congresswoman Alexandria Ocasio-Cortez and other users protested on TikTok, challenging the potential ban and criticising the hearing.

Despite TikTok's 150 million US users, officials, including House speaker Kevin McCarthy, remain concerned about China's access to user data and stress the urgency of protective legislation against potential security threats.

CEO Chew denied claims of spying for Beijing. The company has invested $1.5bn in "Project Texas" to move US user data outside China, but lawmakers' concerns persist.

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WPP acquires social influencer marketing agency Obviously, expanding tech-powered creator content capabilities

M&A

Mar 27, 2023

WPP has acquired New York-based influencer marketing agency, Obviously, renowned for its tech platform that streamlines campaigns for clients like Google and Amazon. Founded in 2014, Obviously specialises in real-time, AI-driven data analytics, and has made a mark in the $5 billion U.S. influencer market of 2022.

Mae Karwowski, Obviously's CEO, emphasised the synergy of combining their proprietary technology and VMLY&R's global reach. She foresees enhanced growth and a continued entrepreneurial spirit post-acquisition.

Mark Read, WPP's CEO, underscored the importance of the flourishing creator economy and believes that Obviously's capabilities will bolster WPP's offerings to clients.

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TikTok congressional hearing: CEO Shou Zi Chew grilled by US lawmakers, reports Reuters

General

Mar 24, 2023

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WPP acquires data driven influencer marketing agency Goat

General

Mar 22, 2023

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Lego Group prepares for global media review, reports AdAge

General

Mar 21, 2023

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Netflix fortifies advertising guarantees with help from DoubleVerify, IAS, reports MarketingDive

General

Mar 20, 2023

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Amazon Plans to Lay Off Another 9,000 Employees, reports NYT

General

Mar 20, 2023

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Microsoft plans mobile games store to rival Apple and Google, reports FT

General

Mar 19, 2023

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TikTok banned on UK government devices as part of wider app review

General

Mar 16, 2023

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The Biden administration demands that TikTok be sold, or risk a nationwide ban, reports NPR

General

Mar 15, 2023

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Meta lay-offs: Facebook owner to cut 10,000 staff, reports BBC

General

Mar 14, 2023

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Walgreens Appoints Publicis Groupe's Epsilon As Its New Media AOR, reports MediaPost

General

Mar 14, 2023

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Nick Waters is broadening Ebiquity ad spend analysis, plus watching spending trends for brands, reports MediaWeek

General

Mar 7, 2023

Ebiquity, under the leadership of Group Chief Executive Nick Waters, emphasises its role in fostering enhanced client-agency relationships. The firm's approach focuses on optimising media efficiency and effectiveness, aiming to eliminate wastage and maximise value from media expenditure.

In response to evolving industry trends, Ebiquity is closely examining areas like connected TV advertising and the rise of retail media platforms, including heavyweights such as Amazon.

Addressing the surge in influencer marketing, Ebiquity aims to introduce rigorous methodologies. Concurrently, they're exploring AI solutions to boost the results of paid search campaigns, with pilot tests currently active in the UK.

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Congress rolls out new bill allowing nationwide TikTok ban, reports The Verge

General

Mar 7, 2023

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Criteo Acquires Brandcrush to Accelerate Offline Retail Media Solutions

M&A

Mar 7, 2023

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YouTube is removing overlay ads on videos from April 6, 2023, reports 9to5google

General

Mar 7, 2023

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Carat Wins SharkNinja's North American Business, reports AdWeek

General

Mar 7, 2023

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Pinterest Tests New 'Premiere Spotlight' Ads on its Search Page, reports SocialMediaToday

General

Mar 2, 2023

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Wavemaker and Publicis Media Win Adobe's Global, reports AdWeek

General

Mar 2, 2023

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EU bans TikTok from official devices across all three government institutions, reports CNN

General

Mar 1, 2023

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ChatGPT is coming to Snapchat, reports Insider

General

Feb 27, 2023

Artificial Intelligence

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In Latest Round of Job Cuts, Twitter Is Said to Lay Off at Least 200 Employees, reports NYT

General

Feb 26, 2023

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IPG Mediabrands Wins Geico's $1.4 Billion Media Review, reports AdWeek

General

Feb 23, 2023

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Supreme Court hears case that could reshape the 'fundamental architecture' of the internet, reports CBS

General

Feb 21, 2023

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Criteo adds to the ongoing wave of ad tech layoffs, reports Digiday

General

Feb 21, 2023

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Meta Launching $12-Per-Month Verification Service, Following Twitter’s Lead, reports Forbes

General

Feb 19, 2023

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Susan Wojcicki stepping down as YouTube CEO, reports 9to5google

General

Feb 16, 2023

Leadership Transitions

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Philips Domestic Appliances Names OMG Global Media Agency, reports AdWeek

General

Feb 15, 2023

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YouTube Kids is coming to main YouTube app on game consoles, smart TVs, Roku, reports 9to5google

General

Feb 15, 2023

Advertising To Children

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Suntory Beverage & Food Asia Pacific consolidates media with OMD, reports Campaign

General

Feb 14, 2023

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Startups Aim to Curb Emissions of the Super Bowl Ad Blitz, reports Bloomberg

General

Feb 10, 2023

Carbon Emissions

The Super Bowl, America's premier advertising event, often results in substantial unaccounted carbon footprints from vast digital ad campaigns. London-based media firm, Good-Loop, has created software that gauges this unseen energy usage, finding last year's ten most-viewed ads caused 422 tons of emissions.

Another start-up, Scope3, evaluates emissions of online publishers by the effort needed for ad production and distribution. Their insights encourage advertisers to avoid high emission websites, potentially reducing the industry's overall carbon footprint.

Despite these efforts, the evolving nature of digital advertising poses challenges in consistently measuring emissions, underscoring the need to address the sector's environmental implications amidst increasing digital trends.

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Netflix clamps down on password sharing in four more countries, reports CNN

General

Feb 9, 2023

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Exclusive: Yahoo to lay off more than 20% of staff as it shrinks ad biz, reports Axios

General

Feb 9, 2023

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Microsoft deal to buy Activision opposed by UK regulator, reports BBC

M&A

Feb 8, 2023

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NBCU Trying To Quantify Quality Amid Debate on Measurement, reports NextTV

General

Feb 8, 2023

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Ebiquity achieves yearly trading in line with market view, reports MorningStar

General

Feb 7, 2023

London's Ebiquity PLC reports a 20% revenue increase in 2022, with 9% being organic growth from GBP 63.1 million in 2021. The underlying operating margin has improved to 12%, up from the prior 8%, attributed to enhanced operating efficiencies and robust growth in digital media solutions. The company's net debt stands at GBP 8.9 million as of year-end.

CEO Nick Waters commended the firm's momentum and alignment with their strategic objectives.

Despite a 16% revenue surge last September, the company witnessed a wider pretax loss. Presently, Ebiquity's shares are priced at 57.00 pence, a 6.5% rise, but with a 12-month decline of 3.8%.

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Microsoft revamps Bing search engine to use artificial intelligence, reports NPR

General

Feb 7, 2023

Artificial Intelligence

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French adtech firm Criteo in new bid to sell itself, reports Reuters

M&A

Feb 7, 2023

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Disney Boosts Scale With LiveRamp And Experian Activations, reports AdExchanger

General

Feb 7, 2023

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Criteo Adds New Leadership to the EMEA Client Solutions Team to Expand Commerce Media Ambitions

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Feb 7, 2023

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Google-parent Alphabet rolls out chatbot 'Bard', its answer to ChatGPT, reports CBS

General

Feb 6, 2023

Artificial Intelligence

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Jaguar Land Rover changes gear to Hearts & Science for global media duties, reports Campaign

General

Feb 6, 2023

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FTC won’t appeal court decision permitting Meta to buy Within, reports The Verge

M&A

Feb 6, 2023

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Apple and Google face mounting pressure to remove TikTok from app stores, reports The Verge

General

Feb 2, 2023

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DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio

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Feb 2, 2023

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White House goes after app store 'gatekeepers’ Apple and Google, reports The Verge

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Feb 1, 2023

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