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Media agencies go after smaller and mid-budget accounts, reports AdAge

General

Mar 22, 2024

Media holding companies are now targeting smaller and mid-budget accounts, expanding beyond their traditional focus on larger clients. This shift diversifies agency portfolios, accommodating a broader range of client sizes and requirements.

The competitive pitch market has intensified, even for advertisers with budgets in the $10 to $50 million range, who are expanding beyond social and search into channels like connected TV and retail media. The trend reflects a move towards full-funnel thinking, blending brand awareness with business outcomes.

A reallocation of budgets towards brand-building media is reinvigorating the TV ad market and increasing agency business. The market shift brings holding companies into more direct competition with independent agencies.

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US Sues Apple in Antitrust Case Over iPhone, reports Bloomberg

General

Mar 21, 2024

The US Justice Department and 16 attorneys general have sued Apple for antitrust violations, accusing it of blocking competitors on its devices. The lawsuit, part of a long-standing probe, targets Apple's practices of limiting smartphone competition and app distribution.

Apple has contested the lawsuit, asserting it misrepresents the company's commitment to innovation, privacy, and security. Apple emphasises its focus on creating integrated, user-friendly products while vowing to defend its practices robustly.

This legal action adds to Apple's ongoing regulatory challenges, marking the third significant antitrust case against the company in 14 years, spotlighting its recurring confrontations over market dominance and business strategies.

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Amazon is bringing Twitch’s most lucrative parts deeper into the Amazon Ads fold, reports Digiday

General

Mar 21, 2024

Gaming / Metaverse

A decade after Amazon acquired Twitch, there's speculation about Twitch's integration within Amazon. Twitch, initially valued for its gaming community, streaming technology, and advertising capabilities, now sees shifts in its role and revenue dynamics.

Amazon Interactive Video Service (IVS), separate from Twitch, now powers various internet platforms, shifting revenue streams from Twitch to Amazon's broader ecosystem. Twitch’s advertising business has also moved towards Amazon Ads, reflecting deeper integration with Amazon's advertising strategies.

Amidst these changes, Twitch's identity as a gaming community hub is questioned, with its most solid revenue sources now under Amazon's influence, though its cultural impact remains significant.

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Apple slams DOJ case as misguided attempt to turn iPhone into Android, reports TechCrunch

General

Mar 21, 2024

Apple is vigorously defending against a DOJ lawsuit accusing it of monopolistic practices in the smartphone market. The company argues the case could harm its distinctive integrated ecosystem and challenges the lawsuit’s narrow market definitions.

The lawsuit, supported by 16 state attorneys general, targets Apple’s alleged dominance in “performance smartphones.” Apple counters, emphasising its smaller global market share and the importance of its unique ecosystem for developers and consumers.

Apple contends the lawsuit could diminish consumer choice and lead to judicial intervention in tech design. It suggests the suit, driven by competitor interests, overlooks Apple’s commitment to user experience and platform standards.

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Reddit's Jen Wong Has a Plan to Juice Post-IPO Growth, reports AdWeek

General

Mar 21, 2024

Reddit's IPO valued the company at $6.5 billion, reflecting its advertising-driven revenue model. Despite growth, it faces competition from larger platforms like Snap and Meta. COO Jen Wong is focused on long-term investments and leveraging Reddit's unique ad potential.

Reddit is perceived as a seasonal advertising platform, with brand safety concerns limiting continuous ad investment. The company is enhancing ad effectiveness throughout the marketing funnel and competing with tech giants by introducing performance-driven ad formats and pay-per-click products.

Reddit's roadmap includes refining interest-based ad signals and expanding formats, especially in search. This approach aims to monetise the significant search traffic on Reddit, presenting a key opportunity for revenue growth and attracting more advertisers

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VML Commerce Inks CommerceIQ Partnership To Bolster Shelf Analytics, reports MediaPost

General

Mar 21, 2024

VML Commerce has formed a partnership with CommerceIQ, integrating their advanced AI-driven platform to enhance digital commerce offerings. This collaboration provides a unified view of brand performance across online marketplaces, combining VML's extensive expertise with CommerceIQ's capabilities in retail ecommerce management.

The partnership marks a significant step in digital shelf optimisation for VML, uniting over 7,000 global experts with CommerceIQ's insights. This enables VML to offer integrated views on sales, marketing, and supply chain data, ensuring high-quality product presentation and performance.

Gemma Spence, VML's Chief Digital Commerce Officer, emphasises the partnership's role in delivering data-driven strategies for profitable growth in today's omnichannel ecosystem.

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Apple, Google to Be Hit by First Probes Under EU Digital Law, reports Bloomberg

General

Mar 21, 2024

The EU is preparing to launch investigations into Apple and Google's compliance with the Digital Markets Act, focusing on their app store practices. This action follows the US Justice Department's antitrust lawsuit against Apple.

Meta Platforms' plan to charge for Facebook and Instagram access may face EU scrutiny. Apple, reeling from a recent €1.8 billion EU fine, is under intense examination for its app store operations and new fee proposals.

The DMA enables substantial fines for non-compliance, up to 10% of global revenue, and these investigations aim for resolution within a year. Apple's fee changes, sparked by Spotify's complaints, are central to the EU's concerns.

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Senior UK MPs raise concerns over TikTok’s ownership, reports FT

General

Mar 21, 2024

Following the US House's vote for a potential TikTok ban, UK MPs question TikTok’s UK ownership due to security concerns. The bill demands ByteDance divest TikTok to avoid a ban, sparking UK officials to request government insights on TikTok's future.

Labour MP Liam Byrne raises alarm about TikTok’s algorithmic impact on elections and calls for similar scrutiny applied to foreign media ownership. He plans to suggest an amendment assessing ByteDance's divestiture of TikTok in the UK.

Conservative MP Alicia Kearns urges looking beyond the US approach, focusing on labelling specific social media as security threats. Kearns advocates for stronger data laws, while TikTok emphasises its robust security measures and data storage in Europe.

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Warner Bros Discovery aims for global market with Europe launch of Max, reports FT

General

Mar 21, 2024

Warner Bros Discovery plans to launch Max, their streaming service combining HBO Max and Discovery Plus content, across Europe. This move aims to diversify global profits amidst substantial debt, targeting expansion in the Nordics, Iberia, and Eastern Europe initially.

In the US, Max has shown positive growth, with a stabilised subscriber base and unexpected profitability. The platform’s success is driven by unique shows and live events, indicating strong potential for international market growth.

With a diverse content range including new series and live networks, Max aims to establish Warner Bros Discovery as a key global streaming player, adapting to market shifts and exploring potential mergers.

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Nelson Peltz Wins Key Endorsement in Disney Battle, reports WSJ

General

Mar 21, 2024

Leadership Transitions

Institutional Shareholder Services (ISS) recommended Disney shareholders elect Nelson Peltz to its board, supporting most of Disney's nominees but not endorsing Trian Partners' other nominee, Jay Rasulo. Glass Lewis backed all of Disney's nominees, marking a split in proxy advisor opinions. This decision adds uncertainty to Disney’s forthcoming shareholder meeting on April 3.

ISS sees potential benefits in Peltz aiding Disney's CEO succession planning and strategic decisions. Bob Iger's return as CEO, following Bob Chapek's exit, underscores the importance of effective leadership transition.

Disney, with its stock recovering but below 2021 highs, faces ongoing strategic and leadership challenges. Despite this, influential figures and retail investors, who hold a significant share of the company, largely support Disney’s current direction.

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EU to impose election safeguards on Big Tech, reports FT

General

Mar 20, 2024

To combat election disinformation, the EU is introducing strict guidelines for online platforms like X and TikTok, imposing fines for inadequate moderation. These guidelines, part of the Digital Services Act, focus on tackling AI-powered disinformation and deepfakes, crucial with upcoming European elections.

Platforms must form teams to monitor disinformation in 23 languages and work with EU cybersecurity agents, addressing risks like manipulation campaigns. The focus is on preserving electoral integrity, especially against potential Russian interference.

These enforceable guidelines cover platforms like Snapchat, YouTube, and Meta’s Facebook. They mandate proactive measures against election-related risks, particularly around generative AI content, demonstrating the EU’s commitment to secure elections.

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ESPN Inks 6-Year, $7.8B College Football Playoff Deal, reports MediaPost

General

Mar 20, 2024

Disney's ESPN has secured a $7.8 billion extension for the College Football Playoffs, expanding from a four-team format to 12 teams over six years. This change increases the game structure and starts this season.

The deal gives ABC the national championship game from 2026, a first for the network, previously broadcast exclusively on ESPN. The current championship and semifinal games have generated significant TV ad revenue and viewership.

Disney also plans to simulcast these games across all its platforms, including streaming services. Additionally, ESPN recently finalised a $920 million deal for NCAA Division 1 women's basketball rights, marking a significant commitment to high-level sports content.

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Google Fined €250 Million in French Clash With News Publishers, reports Bloomberg

General

Mar 20, 2024

News Publishing

France's competition watchdog fined Google €250 million for not negotiating fairly with media outlets regarding content links and using press content to train its AI chatbot Gemini without consent. This penalty follows a previous €500 million fine for similar violations, emphasizing France's effort to ensure equitable media dealings.

The French authority demands compliance with the EU's 2019 Copyright Directive, which mandates fair agreements with publishers for content republishing. Google, yet to comment, faces increasing pressure to adhere to these rules.

Other countries like Germany and Spain have also confronted Google over content rights, with varying outcomes, reflecting a broader challenge for tech giants navigating media relations in Europe.

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Google defends Digital Markets Act changes, cites complex trade-offs, reports Reuters

General

Mar 20, 2024

Google's Oliver Bethell will address EU regulators, discussing the complexities and trade-offs involved in complying with the Digital Markets Act (DMA). The DMA mandates that users can remove Google's pre-installed apps and requires user consent for data usage in various services.

Rivals have criticised Google's compliance with the DMA, claiming the changes have not improved search traffic results. Bethell will explain the challenges in balancing new opportunities with user privacy and security, suggesting some demands go beyond the DMA's requirements.

Bethell emphasises that Google's efforts to adhere to the DMA shouldn't degrade the search experience. He also calls for other gatekeepers to meet DMA standards, highlighting the significant penalties for non-compliance.

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Reddit raises $748 million in its IPO, with stock to list Thursday, reports Axios

M&A

Mar 20, 2024

Reddit garnered $748 million from its IPO, hitting its top target range. This marks the first significant social media IPO since Pinterest in 2019, allowing active Reddit users to invest as shareholders.

The company's IPO, pricing shares at $34 each, sets its initial market cap around $5.4 billion. Reddit, which became profitable in Q4 last year, plans business expansion, including user data sales for AI applications.

Reddit's public debut on the New York Stock Exchange as "RDDT" will be closely watched, especially by its community moderators who participated in the IPO. Reddit's valuation contrasts with its $10 billion private market value in 2021.

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Apollo Offers $11 Billion for Paramount’s Hollywood Studio, reports WSJ

M&A

Mar 20, 2024

Apollo Global Management has proposed an $11 billion bid to acquire Paramount Global's film and TV studio, a figure surpassing Paramount's $7.7 billion market cap. This proposition challenges Skydance Media's competing offer to merge with the entire Paramount entity.

Paramount's main shareholder, Shari Redstone, has historically opposed selling just the studio, valuing it as the company's "crown jewel". The studio, behind blockbusters like "Top Gun: Maverick", remains a coveted asset in the streaming content race.

Skydance Media, led by David Ellison, has also bid for Paramount's parent company, National Amusements, opening up potential for broader organisational restructuring. Paramount's board faces a critical decision, balancing shareholder interests amid dynamic market trends.

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Meta, Microsoft and X Band Together Against Apple’s App Store Plans, reports Bloomberg

General

Mar 20, 2024

Meta, Microsoft, X Corp., and Match Group have criticised Apple's App Store changes, claiming they don't fully comply with a 2021 ruling aimed at enhancing competition. These changes were supposed to allow developers to direct users to external payment systems.

The 2021 ruling found Apple’s restrictive practices unlawful, but the company’s response is seen as insufficient by its critics. Both Apple and Epic Games, the latter of which initiated the lawsuit, had unsuccessfully sought a Supreme Court review of the case.

The coalition argues that Apple’s proposed plan, detailed and restrictive, thwarts the intended competitive environment. Despite permitting external payment links, Apple still plans to collect significant fees from developers who bypass its in-built payment system.

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Microsoft is Attracting Growing Criticism for Censoring Bing in China, reports Bloomberg

General

Mar 20, 2024

Senator Marco Rubio criticises Microsoft for censoring Bing in China, conforming to Beijing's demands. Bloomberg found Bing increasingly censors human rights and democracy content. Rubio condemns American companies' compliance with China's regime.

Senator Mark Warner also urges Microsoft to reconsider Bing's operation in China. Microsoft defends Bing as minimally censored in China, stating withdrawal would limit information access. The company claims to censor only under legal obligations.

Human rights groups demand Microsoft transparency in content removal. If complicity in rights abuses persists, they suggest withdrawal, like Google in 2010. Microsoft censors sensitive topics, while Beijing denies internet restrictions and rights abuses in Xinjiang.

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US Senate considering public hearing on TikTok crackdown bill, committee chair says, reports Reuters

General

Mar 20, 2024

Senate Commerce Committee Chair Maria Cantwell is considering a public hearing on a TikTok crackdown bill after a briefing with U.S. intelligence. The House voted to force ByteDance to divest TikTok due to national security concerns. Cantwell aims to develop effective measures against harmful foreign actions.

Senators attended a classified briefing to assess TikTok's risks. While TikTok's CEO lobbied against the legislation, Cantwell suggests hearing from an alternative representative. The focus is on protecting U.S. citizens from potential data security threats.

Despite TikTok's assurances of safeguarding U.S. user data, many lawmakers and the Biden administration remain concerned about the app's potential national security risks.

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VideoAmp is NBCU’s currency of choice for this year’s upfront, reports AdAge

General

Mar 20, 2024

NBCUniversal has streamlined its measurement partners, choosing VideoAmp as a key player for this year's upfronts, as part of their "One Platform Total Measurement." This move aims to enhance advertising responsiveness, integrating VideoAmp into NBCU’s data platform for advanced audience analytics.

Their new measurement strategy includes seven chosen partners, focused on delivering a cohesive view of advertising campaigns, akin to digital platforms. This consolidation is designed to optimise ad effectiveness and streamline reporting processes, aligning closely with modern digital buying methods.

NBCUniversal also introduces new features for the 2024 Olympics, such as biddable inventory and innovative ad formats, and leverages AI for creating tailored audience segments, fostering dynamic advertising experiences.

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Comscore Touts MRC Accreditation That Could Outshine Nielsen’s, reports AdExchanger

General

Mar 20, 2024

Comscore, distinguishing itself from Nielsen, has achieved Media Rating Council accreditation for both national and local TV ratings. This milestone underscores its unique approach, integrating diverse data sources like set-top boxes and ACR technology.

Comscore’s accreditation, the result of rigorous audits since 2021, reflects its comprehensive and reliable rating system. It contrasts with Nielsen's split national and local methodologies, positioning Comscore as a formidable competitor in the TV ratings market.

With its all-encompassing methodology, Comscore offers a unified solution for fragmented TV viewing, enhancing its appeal in the industry. Its dual accreditation signals a robust alternative in the TV measurement landscape, poised to make an impact in upcoming industry discussions.

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Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs, reports Digiday

General

Mar 20, 2024

Disney's DRAX Direct aims to achieve 75% of its ad revenue from programmatic sales. Partnering with DSPs like Google's DV360 and The Trade Desk, this initiative streamlines access to Hulu and Disney+ ads, using advanced technologies for efficient targeting.

DRAX Direct utilises Google's PAIR and The Trade Desk's UID 2, enhancing ad targeting amidst the decline of third-party cookies. This direct integration with DSPs optimises advertising value and effectiveness for marketers.

While prioritising direct DSP integration, Disney maintains relationships with SSPs, especially Magnite, to connect with smaller DSPs, reflecting a broader trend towards efficiency and revenue optimisation in digital advertising.

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Ad execs enter crucial phase of Google’s Privacy Sandbox experimentation, reports Digiday

General

Mar 19, 2024

Cookie Deprecation

Google's Privacy Sandbox, aimed at replacing cookies, undergoes critical tests by Adform and Criteo to assess its impact on ad pricing and effectiveness. These tests focus on specific APIs but involve only 1% of ad traffic, limiting the ability to draw conclusive results.

In this testing phase, maintaining stable ad prices is crucial to accurately assess the effectiveness of the new APIs. Results from this period will provide key insights, though not final conclusions, about the Sandbox's capabilities.

Despite preparation by companies like Criteo, broader participation in the sandbox testing is limited due to the high costs and complexities. The results are more about gathering informative insights rather than reaching definitive conclusions.

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Publicis' Epsilon Unveils New & Improved Retail Media Platform, reports MediaPost

General

Mar 19, 2024

Epsilon has launched an enhanced Epsilon Retail Media platform, integrating AI and identity directly into the ad server. This evolution follows the integration of CitrusAd, acquired three years ago, with Epsilon's extensive consumer database.

The updated platform offers a unified view of customer data and uses AI for quicker, more effective ad targeting. It includes a customer data platform and a clean room, adaptable to different retail and advertising needs.

John Giuliani, Epsilon's executive chairman, emphasises this development as a significant advancement, bringing novel capabilities to the retail media landscape, previously unavailable before the introduction of Epsilon Retail Media.

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Meta Files Emergency Petition To Derail FTC Hearing On Teens' Data, reports MediaPost

General

Mar 19, 2024

Advertising To Children

Meta Platforms seeks an emergency injunction against an FTC hearing that could ban monetising teen data. They argue the FTC's dual role in hearings risks bias and is unconstitutional. The request follows Judge Randolf Moss's rejection, citing Supreme Court precedents upholding similar structures.

Linked to a 2020 settlement on data access, the FTC's proposed new restrictions, including a ban on using minors' data for ads, face opposition from Meta. They've consistently challenged the legality of FTC-led proceedings.

The appeal is pending in the D.C. Circuit, reflecting ongoing disputes between Meta and regulators over privacy practices and enforcement authority.

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EU's Vestager warns about Apple and Meta fees, disparaging rival products, reports Reuters

General

Mar 19, 2024

EU Antitrust Chief Margrethe Vestager expressed concerns about new fees from Apple and Meta, suggesting they might limit user choice under the Digital Markets Act (DMA).

Apple's new fee for app developers, even if they bypass its payment services, has been met with criticism, while Meta has offered to cut its subscription fees for Facebook and Instagram.

Vestager highlighted the need for diverse monetisation strategies beyond targeted advertising, emphasising ongoing discussions with Meta for DMA compliance. She also warned against misleading claims about service safety to discourage users from switching to rivals, affirming that market openness is a key DMA objective. Vestager will closely monitor developer feedback for potential investigations.

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Meta offers to almost halve Facebook and Instagram monthly fees, reports Reuters

General

Mar 19, 2024

Meta Platforms plans to halve its subscription fee for ad-free Facebook and Instagram in Europe to €5.99, addressing privacy and antitrust concerns. This adjustment follows criticisms about paying for privacy and aligns with the Digital Markets Act's impact on ad personalisation.

In a European Commission hearing, Meta's lawyer emphasised the competitive price amidst regulatory challenges, indicating a need for stability in the EU's digital landscape.

Meta's revised offer, part of discussions with data protection authorities, seeks a balance between compliance and business models. The new fee structure supports a free, ad-supported service for users consenting to tracking, aligning with stringent EU regulations.

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Paramount to launch premium plans, ad-supported tier in global streaming expansion, reports Reuters

General

Mar 19, 2024

Paramount Global is launching its ad-supported streaming service in Canada and Australia, and its premium tier across Europe, following a surge in streaming subscribers and a quarterly profit. The service debuts in Canada at C$6.99 per month and in Australia at A$6.99, presenting an alternative to Netflix's offerings.

In Europe, the premium plan launches starting with France at €10.99 per month. This expansion includes several European countries throughout the year, building on Paramount's existing presence in various international markets.

Amidst this expansion, Paramount is restructuring and considering potential takeovers, illustrated by selling its stake in Viacom 18 Media to Reliance Industries in India.

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Facebook’s Algorithm Is Boosting AI Spam That Links to AI-Generated, Ad-Laden Click Farms, reports 404 Media

General

Mar 19, 2024

Artificial Intelligence

Facebook's algorithms are promoting bizarre AI-generated images by spammers, confusing users who engage without realising they're artificial. Images like the viral "Shrimp Jesus" drive traffic to ad-heavy websites or scam sellers.

AI-generated spam effectively deceives Facebook audiences, exemplified by the viral spread of absurd images like "Shrimp Jesus." These images, unrecognised as AI creations by many users, gain massive interaction and exposure through Facebook’s algorithm.

Research reveals many Facebook users can't identify AI-generated content. Pages initially posting oddities shift to funnelling traffic to ad-saturated websites or selling low-quality products, exploiting user unawareness and Facebook's algorithmic amplification.

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YouTuber MrBeast teams up with Amazon’s MGM Studios for biggest reality competition series ever, reports CNBC

General

Mar 18, 2024

YouTube influencer MrBeast, real name Jimmy Donaldson, collaborates with Amazon MGM Studios on "Beast Games," a grand reality show with a $5 million prize. His venture into television-like productions mirrors the quality and scale of his YouTube content.

Donaldson's shift to streaming offers creative liberation from YouTube's constraints, though it faces the challenge of attracting Amazon Prime's smaller viewer base compared to his massive online audience.

"Beast Games" reflects a growing trend of social media creators diversifying into streaming platforms. Promising innovative, longer-form content, Donaldson aims to enhance storytelling and character development, pushing the boundaries of creator-driven entertainment.

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US Supreme Court seems wary of curbing US government contacts with social media platforms, reports Reuters

General

Mar 18, 2024

At the U.S. Supreme Court, justices expressed skepticism over a challenge to the Biden administration's involvement in social media content moderation related to misinformation. The administration defended its actions as an attempt to mitigate the spread of false information, particularly about COVID-19 and elections.

Plaintiffs, including states and social media users, argued this government influence violated free speech, suggesting a bias against conservative content. The justices focused on the legitimacy of these claims and the extent of governmental impact on platforms' decision-making processes.

A Louisiana judge's preliminary injunction, limiting government communication with platforms on content moderation, awaits the Supreme Court's ruling by June, reflecting the complexity of balancing free speech and misinformation control in the digital age.

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US officials to brief senators Wednesday on threats posed by TikTok, aide says, reports Reuters

General

Mar 18, 2024

U.S. national security officials are scheduled to brief senators on the Commerce and Intelligence committees about risks posed by foreign access to American data, focusing on concerns around Chinese-owned TikTok.

The briefing, arranged by committee chairs Mark Warner and Maria Cantwell, alongside top Republicans Marco Rubio and Ted Cruz, will address the potential exploitation of sensitive U.S. data by foreign entities.

This meeting comes as the Senate deliberates the future of TikTok following the House of Representatives' recent vote. The bill in question could mandate ByteDance, TikTok's Chinese parent company, to sell its short-video app within six months or risk being banned in the U.S.

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Apple says it's complying with EU's Digital Markets Act amid criticism, reports Reuters

General

Mar 18, 2024

Apple defended its efforts to comply with the EU's Digital Markets Act, emphasising updates like direct app distribution for developers, bypassing the App Store in the EU. At a European Commission hearing, Apple’s lawyer, Kyle Andeer, stressed their focus on user experience and adherence to both the DMA and the company's values.

The company's approach to DMA compliance has been scrutinised, but Apple insists on aligning with legal requirements without compromising their long-standing user interface.

Upcoming hearings will feature other tech giants like Meta and Amazon, each detailing their DMA compliance strategies, with potential hefty fines for non-compliance.

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Google’s Adoption Of New Instream and Outstream Standards Could Spell Disaster For Some Online Video Platforms, reports AdExchanger

General

Mar 18, 2024

On April 1, Google AdX implements IAB Tech Lab's new video standards, affecting instream and outstream video definitions. This change, potentially lowering CPMs for certain inventory, could impact publishers' ad revenues.

The IAB Tech Lab guidelines, distinguishing instream and outstream videos, affect programmatic bid requests. Google's adoption of these standards signals major shifts in video ad pricing and strategies for publishers and platforms.

Publishers report revenue drops in AdX for accompanying content under the new categorisations, prompting them to reassess video monetisation approaches. This industry shift could necessitate strategic adaptations in video advertising.

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A server anomaly that made it look like some advertisers were bidding billions of dollars sent the adtech industry into chaos, reports Insider

General

Mar 18, 2024

US publishers were stunned to discover ad revenues spiked due to a glitch causing $1 billion CPMs. This aberration, far above typical CPMs, was traced back to a 40-second server anomaly at adtech company PubMatic, which affected various advertisers from large brands to smaller local businesses.

PubMatic’s glitch, promptly rectified, highlighted the complex interdependencies in the adtech ecosystem. While the error inflated ad bids, it didn't result in real financial transactions, as it was a reporting issue, not actual overspending.

Despite no financial losses, this incident created significant reporting headaches for adtech vendors and publishers.

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TikTok pitches new ad formats as it faces US ban threat, reports AdAge

General

Mar 18, 2024

TikTok is expanding commerce capabilities, incorporating Video Shopping Ads into search results to enhance the shopping experience on the app. Announced at Shoptalk, this integration aims to improve product visibility and drive sales, part of TikTok's broader business strategy.

Amid potential U.S. ban threats, TikTok strengthens its e-commerce sector. The platform is encouraging brands and creators to promote products through TikTok Shop, collaborating with retailers like Coca-Cola and Walmart to transform viral content into direct sales.

Despite political challenges, TikTok maintains strong advertising partnerships. The company's presence at Shoptalk underscores its focus on shoppable video collaborations, positioning it as a key player in online and mobile commerce.

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Kristen Cavallo retires from advertising to pursue political activism, reports AdAge

General

Mar 18, 2024

Leadership Transitions

Kristen Cavallo, MullenLowe’s global CEO, is retiring from advertising to engage in politics and social activism. Her decision comes after managing multiple roles and reflects a desire for greater societal impact amidst global divisiveness.

Cavallo intends to support political campaigns and align with organisations addressing social issues, with a focus on rights and democracy. Her decision is driven by current challenges like abortion rights, particularly in Virginia.

Cavallo's departure involves succession planning at MullenLowe, with Alex Leikikh resuming the global CEO role. She leaves a legacy of advocating diversity in leadership, focusing on creatively-driven CEOs. Her future includes political volunteering and personal exploration.

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Google promotes Liz Reid to head of Search, reports Search Engine Land

General

Mar 18, 2024

Leadership Transitions

Google Search sees leadership changes with Liz Reid becoming Head of Search. Cheenu Venkatachary takes over Search quality and ranking from Pandu Nayak, who is now Chief Scientist of Search, focusing on technical and AI advancements.

Reid, a Google stalwart since 2003, has significantly contributed to Google Maps and Local Search development. Her work in incorporating AI into mapmaking and various Search features highlights her impact.

These executive shifts, including Cathy Edwards’ move to the Long-term Bets team, signal Google’s continuous commitment to innovating Search. These changes could shape future search technology and user experience developments.

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Google Search Ads 360 gains retail media capabilities, reports Search Engine Land

General

Mar 18, 2024

Google Search Ads 360 introduces a closed beta for offsite retail media campaigns, aimed at enhancing product visibility and sales for retailers and brands. This initiative integrates retailer-specific audiences with Google AI, offering extensive cross-channel reach.

The beta features a privacy-focused method allowing brands to utilize retailers' first-party data for AI-driven Performance Max campaigns. It promises upcoming self-service options and wider global access, along with precise, product-level reporting to optimize advertising spend.

Lowe's partners with Google in this beta, exploring offsite retail media on Google platforms. Brands interested in this beta can contact their Google account team, though broader rollout details remain uncertain.

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Apple Is in Talks to Let Google Gemini Power iPhone AI Features, reports Bloomberg

General

Mar 18, 2024

Artificial Intelligence

Apple is in discussions to integrate Google's Gemini AI into iPhone features. While also considering OpenAI, Apple's focus is on a partnership for cloud-based generative AI functions, as it prepares iOS 18 enhancements based on its AI models.

Google's Gemini could gain a vast user base through this deal, but Apple's need for an AI partnership suggests its own AI development might be lagging. Regulatory scrutiny is likely, as Apple and Google already face legal challenges over their search engine agreement.

This potential collaboration, which could significantly impact the AI landscape, is under close watch, with implications for industry competition and consumer data privacy.

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Meta Defends Its Decision To Pull Out Of News In Australia, reports MediaPost

General

Mar 17, 2024

News Publishing

Meta is resisting the Australian government's demand for payments to publishers for news content use, deciding not to renew $70 million annual contracts under the News Media Bargaining Code. Australian officials criticised Meta's decision as neglecting responsibilities to users.

In a blog post, Meta refuted claims of taking news content, highlighting it sent 2.3 billion free clicks to Australian publishers in 2023, generating an estimated AUD $115 million in value. They argue news is substitutable on Facebook and users remain active even with less news content.

Meta also opposes the Illinois Journalism Preservation Act, threatening to remove news links if passed, requiring social platforms to pay a journalism fee.

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Reddit's IPO as much as five times oversubscribed, sources say, reports Reuters

General

Mar 17, 2024

Reddit's IPO, likely to achieve its $6.5 billion valuation, is significantly oversubscribed, suggesting it might hit the $31-$34 per share range. This revised goal follows a decrease from its $10 billion valuation in 2021, with plans to raise up to $748 million.

Reddit, known for user engagement, has consistently operated at a loss since 2005, facing challenges in monetizing its platform as effectively as Meta's Facebook and Twitter (now X).

The company, home to notable forums like "wallstreetbets," is allocating 8% of its IPO shares to its community, board members, and employees' families. As of December 2023, Reddit reported having 73.1 million daily active users.

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LinkedIn plans to add gaming to its platform, reports TechCrunch

General

Mar 16, 2024

Gaming / Metaverse

LinkedIn, known for professional networking, is venturing into gaming to engage its over 1 billion users. They're developing puzzle games like "Queens", "Inference", and "Crossclimb", inspired by the success of viral games like Wordle.

The company confirmed its foray into gaming without a set launch date. The move is aimed at adding fun, fostering relationships, and encouraging conversation within LinkedIn's professional community.

This shift towards gaming marks a new direction for LinkedIn, traditionally focused on professional and career-related services. The initiative reflects LinkedIn's ongoing strategy to integrate popular features into its platform, enhancing user interaction and experience.

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Apple Veteran Pete Distad to Lead New Sports Streaming Venture, reports Bloomberg

General

Mar 15, 2024

Leadership Transitions

Pete Distad, formerly of Apple Inc., has been appointed as the head of a new sports streaming service created by Fox Corp., Walt Disney Co., and Warner Bros. Discovery Inc. His role will encompass strategy, distribution, and marketing for the venture.

This upcoming service, yet to be named, plans to offer content from ESPN and TNT, including major sports events, at a lower cost than traditional cable packages. It targets younger viewers who don’t subscribe to cable or satellite TV.

Slated for a fall launch, this joint venture is currently under scrutiny by the US Justice Department for potential anti-competitive issues.

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Court Rejects Meta's Claim That FTC Hearings Violate Constitution, reports MediaPost

General

Mar 15, 2024

Meta's challenge against the Federal Trade Commission's (FTC) structure was deemed unlikely to succeed by Judge Randolf Moss, representing a setback for Meta in its attempt to halt an FTC hearing about teen data monetization.

The dispute involves Meta's opposition to the FTC's dual role in administrative hearings, which Meta argues violates due process rights. The case relates to potential revisions of a 2020 settlement about data access issues.

Judge Moss dismissed Meta's constitutional claims and found no grounds for halting the FTC's proceedings. Despite this, Meta appealed the decision, maintaining their privacy practices are strong and contesting the FTC's claims.

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TikTok’s US revenues hit $16bn as Washington threatens ban, reports FT

General

Mar 15, 2024

TikTok, part of ByteDance, achieved $16 billion in US sales in 2023. The platform's significant growth comes amidst discussions in Congress about a forced sale due to national security concerns. ByteDance's global revenues reached $120 billion, challenging Meta's market position.

Following a recent bill in the US House advocating TikTok's sale or ban, potential buyers, including ex-Treasury Secretary Mnuchin, have shown interest, facing challenges like high valuation and required Chinese government approval.

ByteDance, despite TikTok's ongoing investments and unprofitability, reported a $28 billion net profit in 2023. A US market loss for TikTok could impact its global presence, amidst strong opposition from China to a forced sale.

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Reddit removes CEO pay incentives in signal of reduced hopes for IPO, reports FT

General

Mar 15, 2024

Ahead of its IPO, Reddit adjusted CEO Steve Huffman's compensation, replacing incentives linked to a $25bn valuation with rewards based on a more modest $5bn market value. This change reflects lowered expectations for Reddit's market debut, which will likely see a listing below its $10bn valuation as a private company.

Expert Sven Riethmueller critiqued the revision in Huffman's pay, suggesting a diminished drive for significant post-IPO growth. Reddit's IPO strategy aligns with its current valuation prospects, marking a cautious approach.

Huffman, a co-founder, returned as CEO to diversify revenue and grow Reddit's user base. Despite revenue increases, Reddit has not achieved profitability, reporting a $91mn loss in 2023.

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FTC launches inquiry into Reddit's AI deals, ahead of IPO, reports Axios

General

Mar 15, 2024

Artificial Intelligence

The FTC is investigating Reddit's use of user data in AI model training. This inquiry, revealed days before Reddit's IPO, marks the FTC's expanding focus on AI data deals.

Reddit disclosed the FTC's non-public inquiry into its licensing of user content for AI. The FTC plans to request a meeting and documents, examining Reddit's content-sharing with third parties.

This scrutiny, part of wider industry oversight, doesn't imply imminent formal investigations. Reddit, anticipating such interest, maintains it hasn't practiced deceptive trade. This development highlights potential AI-related revenue streams for Reddit and other tech firms.

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TikTok urges US users to call senators to vote no on TikTok ban, reports Reuters

General

Mar 15, 2024

TikTok notified U.S. users to oppose a bill threatening a ban unless divested from ByteDance. Users received prompts to contact senators, showing the urgency TikTok places on this issue.

The U.S. House has passed a bill mandating ByteDance's divestment of TikTok's U.S. assets within six months or face a ban. President Biden supports the bill, heightening the stakes for TikTok.

TikTok's proactive user engagement reflects its strategy to mobilise support against the proposed ban. The app faces critical times, relying on its user base to influence legislative outcomes.

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India antitrust body to probe Google's in-app billing amid dispute with startups, reports Reuters

General

Mar 15, 2024

India's Competition Commission is probing Google over its in-app billing system, following disputes with local startups. Google recently removed, then reinstated, over 100 Indian apps from its Play Store, highlighting the tension over in-app payment fees.

The probe aims to determine if Google enforces its billing policies discriminatorily. This investigation was prompted by complaints from startups and is expected to conclude within 60 days.

At the heart of the issue is Google's in-app payment fees, challenged by Indian startups. Google argues these fees support their platforms, while the Competition Commission investigates compliance with a directive on alternative billing methods.

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Microsoft singles out Google's competitive edge in generative AI, reports Reuters

General

Mar 15, 2024

Microsoft highlighted Google’s competitive advantage in generative AI to EU regulators, citing Google's integrated AI ecosystem, including AI-optimised chips and extensive data from platforms like Google Search and YouTube.

Google's access to vast proprietary data and self-supply AI semiconductors positions it favourably in AI development. Microsoft also noted the strength of Google and Apple's AI-powered voice assistants, asserting their potential dominance in generative AI.

Microsoft defended partnerships in AI development as crucial for competition, mentioning its investment in OpenAI and other AI start-ups with backing from tech giants, emphasising the importance of such collaborations to counter the rise of vertically integrated, potentially anti-competitive players.

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Amazon Says It Sold Ads For Products Shoppers Couldn’t Buy, reports Bloomberg

General

Mar 14, 2024

Amazon faces criticism for charging sellers like Rob Robinson for advertising products that weren't available to customers, such as in California. This error caused Robinson to lose profits, and Amazon has acknowledged the problem, promising refunds and process updates.

The incident exposes a flaw in Amazon's advertising, lacking effective geographic targeting and aligning with FTC accusations of selling irrelevant ads. These issues confused customers and degraded their shopping experience.

Robinson's case underscores deeper issues with Amazon's ad system, affecting seller rankings and financials. In response, Robinson is moving his focus away from Amazon, opting for direct sales through his website and Google ads.

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NBCUniversal Working With Google, LiveRamp To Use First Party-Data for Personalized CTV Ads, reports NextTV

General

Mar 14, 2024

User Identifiers

NBCUniversal is partnering with Google and LiveRamp to deliver more effective, personalized commercials on connected TV, using Google’s Display & Video 360 PAIR system. This integration makes NBCU the first major connected TV provider to use PAIR, enhancing compatibility between its own first-party data and client data for targeted advertising.

The collaboration allows marketers to use LiveRamp's clean room for relevant ad targeting without third-party signals. Initial studies show a significant increase in conversion rates using this privacy-focused solution, emphasising improved performance alongside consumer privacy protection.

LiveRamp is facilitating the global rollout of PAIR with Google's Display & Video 360, assisting publishers and advertisers worldwide in adopting this new advertising approach.

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EU dials up scrutiny of major platforms over GenAI risks ahead of elections, reports TechCrunch

General

Mar 14, 2024

Artificial Intelligence

The European Commission has sent inquiries to Google, Meta, and Microsoft, among others, under the Digital Services Act (DSA), focusing on how these platforms manage risks related to generative AI. This includes concerns about AI-generated misinformation and its impact on elections.

The Commission is conducting stress tests to evaluate these platforms' readiness for AI challenges, especially in the context of the upcoming European Parliament elections. These tests are part of the EU’s effort to ensure platforms are prepared for incidents like political deepfakes.

Beyond election security, the RFIs cover wider generative AI risks like deepfake pornography and illegal content. Platforms are required to respond by April 24, contributing to the EU's comprehensive strategy for managing generative AI threats.

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Europe eyes LinkedIn’s use of data for ads in another DSA ask, reports TechCrunch

General

Mar 14, 2024

The EU has requested information from LinkedIn, scrutinising its use of sensitive user data for ad targeting, potentially breaching the Digital Services Act. LinkedIn must clarify compliance by April 5, amid concerns about transparency in ad origins and a publicly accessible ad archive.

LinkedIn asserts its adherence to the DSA and awaits the EU’s assessment. Non-compliance could lead to hefty fines, following a complaint demanding rigorous enforcement of the DSA.

The EU is also probing other platforms like Meta for similar concerns. This forms part of a wider EU focus on issues such as illegal content, election security, and risks posed by generative AI.

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Steven Mnuchin Says He Is Putting Together a Group to Buy TikTok, reports WSJ

M&A

Mar 14, 2024

Former Treasury Secretary Steven Mnuchin is forming a consortium to bid for TikTok, amid Congressional efforts to separate the app from its Chinese owners. With the app valued over $100 billion, Mnuchin aims to buy TikTok, should a forced sale occur due to a House-approved bill banning TikTok unless divested by ByteDance.

The Senate's review of the bill and potential acquisition complexities, including regulatory and fundraising challenges, make the outcome uncertain. TikTok has criticised the bill as impractical and damaging to its global appeal.

Mnuchin's interest aligns with U.S. concerns over data privacy and national security risks posed by TikTok's Chinese ownership. He advocates for U.S. ownership, drawing on his government insights and previous investment experiences.

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Apple Buys Canadian AI Startup as It Races to Add Features, reports Bloomberg

M&A

Mar 14, 2024

Artificial Intelligence

Apple Inc. acquired DarwinAI, a Canadian AI startup, enhancing its AI capabilities, with DarwinAI’s team joining Apple’s AI division. Specialising in AI for manufacturing and optimising AI systems, DarwinAI's expertise is crucial for Apple's device-based AI focus.

The acquisition aligns with Apple’s 2024 AI expansion, including generative AI features in iOS 18. CEO Tim Cook has highlighted AI as a key area for innovation this year, as Apple seeks to enhance its competitive edge in the AI market.

DarwinAI's previous $15 million fundraising and collaborations with firms like Lockheed Martin and Intel illustrate its industry impact. Apple's acquisition signals a significant step in embracing AI, particularly in customer service and software development.

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Canada reviewing TikTok's expansion plan for national security risks, reports Reuters

General

Mar 14, 2024

Canada is reviewing TikTok's business expansion for national security concerns, following the U.S. move to potentially ban the app. This review could lead to mitigation measures or restrictions, adding to TikTok's challenges globally.

The security review, a standard procedure for foreign investments like TikTok's proposal, aims to address privacy and security risks. Canada previously restricted TikTok on government devices due to these concerns, although an outright ban like the U.S. is not expected.

TikTok is engaging with the Canadian government's investigation, emphasising its commitment to platform security. The Canadian industry ministry is observing developments, especially in relation to U.S. legislative actions against TikTok.

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US Senate not moving to fast-track House bill for TikTok divestiture, reports Reuters

General

Mar 14, 2024

U.S. senators urge careful consideration of the House's bill to divest ByteDance from TikTok or face a ban. Although the bill quickly passed in the House, the Senate seeks a robust, enduring solution for foreign app threats.

Senators have diverse views, ranging from concern over rushed tech legislation to support for decisive action. Senate Majority Leader Schumer has not set a timeline for Senate review.

While some senators back the bill, others raise concerns about its impact on voters and online creators. The Senate’s stance remains undecided, with varying opinions on the urgency and approach of the bill.

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US Pushes for Global AI Regulations at UN, reports Bloomberg

General

Mar 14, 2024

Artificial Intelligence

The U.S. has introduced a resolution at the United Nations to guide the global development of AI, focusing on legal, security, and human rights concerns.

Supported by over 50 countries, the non-binding proposal encourages responsible and inclusive AI advancements through national governance and law compliance, particularly emphasising safeguards and risk management.

While contrasting with the lack of stringent AI regulations in the U.S., this initiative aims to align international approaches, amidst China’s strict AI policies and the EU’s comprehensive rules. The resolution underscores closing technological gaps between developed and developing nations, promoting global collaboration in AI, excluding military uses.

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Italy regulator fines TikTok $11 million over content checks, reports Reuters

General

Mar 14, 2024

Responsible Media

Italy's antitrust authority, AGCM, has fined TikTok 10 million euros for failing to adequately monitor harmful content for young or vulnerable users. Amid global regulatory pressures, TikTok's shortcomings in ensuring a "safe" platform, particularly concerning risky challenges, have led to this penalty.

AGCM highlights dangerous TikTok trends like the "French scar" challenge, which prompted intervention from Italy's communications authority AGCOM. Despite such content being harmful, TikTok's algorithms may increase user engagement, further spreading such material.

TikTok faces significant international challenges, including a potential U.S. ban unless its Chinese ownership changes, reflecting escalating concerns over the app's impact and regulatory compliance.

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Reddit’s new ad format looks like user posts, reports AdAge

General

Mar 14, 2024

Reddit launches "Free-Form Ads," enabling advertisers to create posts with text, images, and videos, mimicking Reddit's user content style. This new ad format is designed to deepen user engagement by allowing brands to delve into topics more extensively.

In initial testing, brands like Kraft Heinz achieved higher engagement and click-through rates using Free-Form Ads. The format supports extensive customisation and interactive content, boosting brand presence on Reddit's forums.

The introduction of Free-Form Ads is part of Reddit’s broader strategy to enhance its advertising capabilities, particularly as it heads towards an IPO. This initiative, alongside Reddit Pro, aims to facilitate more seamless and effective brand interactions on the platform.

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Meta to Replace Widely Used Data Tool and Largely Cut Off Reporter Access, reports WSJ

General

Mar 14, 2024

Meta Platforms plans to shut down CrowdTangle, a widely-used data tool for Facebook and Instagram, replacing it with the Meta Content Library. This new tool will be restricted to academics and nonprofit researchers, limiting access for news outlets and other for-profit organisations.

Researchers express concerns over the Meta Content Library's limitations, such as reduced geographic analysis and restrictive data accessibility. The timing of CrowdTangle's closure, coinciding with U.S. elections, raises additional apprehensions about researching political content.

The transition to the Meta Content Library marks a significant shift in data tool accessibility, reflecting Meta's control over data dissemination and its impact on transparency in social media research.

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The ANA is planning a programmatic benchmarking service, reports Digiday

General

Mar 14, 2024

Reports have underscored inefficiencies in programmatic advertising, leading the Association of National Advertisers (ANA) to launch a transparency project. This initiative aims to enhance members' understanding and management of media spending, following revelations of opaque ad tech practices.

Adalytics research revealed that many advertisers unintentionally support questionable online content. The ANA's response involves scrutinizing programmatic ad spend and advocating for better budget control and industry education.

The ANA's benchmarking project, partnering with TAG TrustNet, will help marketers evaluate their programmatic supply chains' efficiency. This initiative will focus on log-level data and ad viewability, aiming to ascertain more accurate cost metrics and combat trust issues in the ad tech sector.

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Google's Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss, reports AdWeek

General

Mar 13, 2024

Artificial Intelligence

Google's Search Generative Experience (SGE) may lead to a 20% to 60% decrease in organic search traffic, potentially costing publishers up to $2 billion annually in lost ad revenue. Raptive, managing ads for various publishers, foresees a 25% traffic drop, especially in travel and family verticals.

SGE is available in over 120 countries, yet doesn’t respond to all queries. Studies indicate an 18% to 64% decline in organic traffic. Publishers are adopting new strategies, such as optimizing for SGE, exploring AI partnerships, and diversifying revenue streams.

Publishers are adjusting to SGE’s potential impact by leveraging intellectual property, enhancing SEO strategies, and experimenting with different content formats to maintain visibility and ad revenue in this evolving digital landscape.

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Teads Expands LG Ads Partnership, Builds One Platform To Buy and Run Global CTV Ads, reports MediaPost

General

Mar 13, 2024

Jeremy Arditi of Teads proposes centralising global TV ad buys for efficiency, similar to digital platforms. Teads is expanding its partnership with LG Ads Solutions, moving towards a more data-driven and centralised ad buying approach.

This collaboration focuses on Connected TV (CTV), with Teads dedicating significant R&D efforts. The expanded partnership will increase access to LG’s exclusive CTV ad inventory, facilitating campaigns across multiple countries from a single platform.

Teads and LG Ads Solutions utilise LG’s audio content recognition data to target specific audiences based on their TV viewing habits. This approach enhances ad targeting and viewer understanding, ensuring privacy compliance while optimising TV advertising effectiveness.

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Google And Apple Prevail In Privacy Battle Over Streaming Video Records, reports MediaPost

General

Mar 13, 2024

A federal appellate court ruled against reinstating lawsuits alleging Google and Apple violated state privacy laws by retaining streaming video rental data. The decision supports lower courts' findings that New York and Minnesota laws don't allow suing over data retention.

Filed in 2022, the class-action complaints accused Google and Apple of improperly holding users' streaming histories and credit card details. Both companies countered that the states’ laws don’t permit private lawsuits for keeping this data.

The appellate court upheld this interpretation, determining that while the laws allow action for unauthorised disclosure of video records, they don’t include provisions for suing over wrongful data retention.

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4A's: Shift To Multi-Currency National TV Ratings Not Ready For Prime Time, reports MediaPost

General

Mar 13, 2024

The 4A’s report suggests the ad industry isn't ready for multi-currency national TV ratings in 2024. Citing numerous challenges, it points to difficulties in transitioning from current systems deeply integrated with existing currency data.

The report highlights significant barriers to adopting big data solutions, emphasising the importance of data trust, requiring rigorous auditing and testing. Despite the potential benefits, the transition presents numerous complex issues.

Short-term concerns focus on product accreditation and readiness for upcoming negotiations, while long-term issues revolve around system flexibility, cost implications, and measurement inconsistencies. The 4A’s emphasises the need for a realistic and collaborative approach to this complex transition.

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Samsung Ads joins Origin as first CTV-led member, reports The Media Leader

General

Mar 13, 2024

Samsung Ads has joined the UK's cross-media measurement initiative Origin as its first connected TV (CTV) member. Their involvement, driven by client demand, aims to shape CTV's role in media measurement. Origin, currently transitioning to an independent entity, focuses on unifying measurement approaches across various platforms.

Samsung's participation reflects the industry's shift towards standardized media measurement, aligning with advertiser needs. Matt Bryan from Samsung Ads highlights the significance of media owners addressing these evolving demands.

Origin's unified measurement approach, supported by Samsung Ads, is essential for accurate campaign insights. Tom George, Origin's CEO, acknowledges Samsung's commitment to enhancing advertising measurement in a diverse media landscape.

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Amazon now lets sellers create listings through a URL by using AI, reports TechCrunch

General

Mar 13, 2024

Artificial Intelligence

Amazon has introduced a new AI-powered feature that simplifies listing creation for sellers. By using a product URL from another site, the AI generates an Amazon listing, streamlining the process for U.S. sellers. This builds on Amazon's efforts to use AI for efficient online retail operations.

Previously, Amazon launched an AI tool for advertisers to create product backgrounds from text prompts, which enhanced engagement rates. This innovation underscores AI's growing impact in online marketing.

With over 100,000 sellers using Amazon’s AI tools and 80% adopting AI suggestions, the trend towards AI integration is echoed by other tech giants like Google, eBay, and Shopify, reflecting AI's expanding role in e-commerce.

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India's Reliance to buy Paramount's stake in Viacom18, reports Reuters

M&A

Mar 13, 2024

Reliance Industries has agreed to acquire Paramount Global's 13.01% stake in Viacom 18 Media for approximately $517 million. This move will further consolidate Reliance’s ownership in the Indian entertainment network.

Viacom18, majority-owned by Reliance, operates 40 television channels including popular names like Comedy Central, Nickelodeon, and MTV. Paramount will continue to license its content to Viacom18, maintaining its content presence through Reliance's JioCinema platform.

The completion of this transaction depends on Reliance’s previously announced merger with Walt Disney for their television and streaming media assets in India. This deal represents a significant shift in the media landscape within the country.

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FTC can reopen Meta privacy case despite $5 billion fine, court rules, reports Reuters

General

Mar 13, 2024

The U.S. Federal Trade Commission (FTC) can reopen an investigation into Meta’s Facebook privacy practices, a decision made despite Meta’s previous $5 billion fine and safeguards. The FTC aims to enhance the 2020 settlement, particularly concerning minors' data and facial recognition technology.

Meta's attempt to freeze the FTC case was overruled by the U.S. Court of Appeals, emphasising the importance of addressing privacy concerns. Meta retains the right to challenge any final agency actions.

Despite Meta's claim that the FTC's allegations lack merit, the company faces ongoing legal challenges. The FTC insists their settlement terms are not absolute, while Meta also confronts a lawsuit accusing it of monopolising the social network market.

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YouTube is revamping its TV app to make videos feel way more interactive, reports The Verge

General

Mar 13, 2024

YouTube is updating its TV app to enhance interactivity, focusing on making features like chapters, comments, and descriptions more accessible. The update slightly reduces the video size to accommodate these elements, offering an optional interactive mode distinct from the default full-screen view.

This design change, guided by user feedback, positions interactive features on the screen’s right side. It also introduces a shopping feature, displaying products in videos with QR codes for mobile purchases, though full transactions can't yet be completed on TV.

YouTube's redesign will extend to YouTube TV, improving features like score tracking for sports games. The updates will gradually roll out to users over the coming weeks.

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Don Lemon Says Elon Musk Canceled His Show on X After Tense Interview, reports WSJ

General

Mar 13, 2024

Don Lemon reports that Elon Musk cancelled a deal with him due to dissatisfaction with an interview, despite Lemon’s view that it was conducted respectfully. Musk's decision followed the interview covering a range of topics, and Lemon plans to publish it on various platforms.

Musk critiqued Lemon's interview style, equating it to CNN’s approach and lacking authenticity. Lemon, a long-time CNN anchor, left the network after controversy and is now exploring new media opportunities.

Despite the deal's cancellation, Lemon intends to proceed with his show, aiming to release more episodes, including the interview with Musk, on different platforms.

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US Senator Urges Microsoft to Pull Bing Out of China, reports Bloomberg

General

Mar 13, 2024

Senator Mark Warner criticises Microsoft for Bing's compliance with Chinese internet censorship, following a report revealing restricted information on human rights. He suggests Microsoft should withdraw Bing from China, aligning with U.S. free speech values.

Microsoft defends its presence in China, stating Bing is the least censored search engine there, and compliance is limited to legal obligations. They value offering information access within China’s restrictions.

Investigations show Bing's growing censorship on sensitive topics in China, contradicting Microsoft's human rights commitments. While Bing's censorship is less than China’s Baidu, it still significantly restricts Chinese citizens' access to a wide range of information.

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Epic Asks Judge to Hold Apple in Contempt for Breaking Order, reports Bloomberg

General

Mar 13, 2024

Epic Games has asked a federal judge to find Apple in contempt for not fully complying with a court order to allow alternative payment options in the App Store. Epic argues Apple's implementation of external payment links is inadequate due to additional fees and rules.

Epic's filing criticises Apple for restricting developers from effectively using external links and communicating about alternative web-based purchases. They claim Apple’s tactics aim to protect its revenue from in-app purchases.

This legal battle follows a 2023 ruling on Apple's App Store practices under antitrust laws. The dispute began when Apple removed Epic's Fortnite game for circumventing their payment system. Apple maintains they have complied with the court's decision, focusing on user security and ecosystem integrity.

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ChatGPT users to get access to news content from Le Monde and Prisa Media, reports Reuters

General

Mar 13, 2024

Artificial Intelligence

OpenAI, the Microsoft-backed company, has announced a partnership with Le Monde and Prisa Media to provide French and Spanish news content to ChatGPT users. This content will also be utilised to train generative AI models, aligning with the growing influence of AI technology.

Le Monde's CEO emphasises the strategic importance of this partnership in distributing reliable information and protecting journalistic integrity and revenue. This collaboration follows similar deals between global news publishers and OpenAI to integrate generative AI in news.

However, concerns like copyright infringement and fair compensation arise as news organisations, including The New York Times, have sued OpenAI and Microsoft for using their content without permission to train AI models.

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House passes bill that could lead to TikTok ban, reports Axios

General

Mar 13, 2024

The U.S. House has passed a bill mandating ByteDance to divest TikTok or face a ban, reflecting growing concerns over the app’s impact on national security. This swift legislative action, however, lacks a parallel bill in the Senate.

Lawmakers, briefed on security concerns, showed mixed reactions, with some questioning the bill's implications for American users. Despite these concerns, the bill gained substantial bipartisan support.

In the Senate, the bill faces hurdles, including potential opposition from Sen. Rand Paul. While receiving support from key senators, the bill's ultimate effect on TikTok and its American users remains uncertain, pending further legislative processes and potential legal challenges.

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Spotify to test full music videos in potential YouTube faceoff, reports Reuters

General

Mar 13, 2024

Spotify is entering the music video domain with a beta launch for premium subscribers, stepping into a space dominated by YouTube. This expansion aims to boost its user base as Spotify seeks significant growth.

The service is rolling out in select countries, positioning itself against competitors like Apple Music and YouTube. Spotify’s goal is to attract a broader audience and achieve an ambitious user milestone by 2030.

Spotify’s venture into music videos complements its existing offerings of short "clips", podcasts, and audiobooks. The company's growth strategy includes increasing its premium subscriber count, showing optimism in its evolving content portfolio.

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World’s first major act to regulate AI passed by European lawmakers, reports CNBC

General

Mar 13, 2024

Artificial Intelligence

The European Parliament has approved a groundbreaking AI Act, establishing the world's first major regulatory framework for artificial intelligence. This landmark decision positions Europe as a leader in setting global AI standards.

The AI Act categorises risks associated with AI technology, with enforcement expected to start by May and phased implementation from 2025. This act signifies a shift from self-regulation to more stringent government-led control within the EU.

Regarded as a major milestone in AI regulation, the AI Act could set a precedent for other countries. As AI evolves rapidly, ongoing collaboration between businesses and lawmakers will be essential for effective implementation.

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Google restricts AI chatbot Gemini from answering queries on global elections, reports Reuters

General

Mar 13, 2024

Artificial Intelligence

Google is restricting its AI chatbot Gemini from answering questions about this year's global elections to avoid misinformation risks. This measure reflects growing concerns about AI-generated content's potential for spreading fake news.

The company has extended its initial U.S. restrictions to worldwide elections, including major ones in South Africa and India. Governments are increasingly regulating AI tools to prevent misinformation, with India requiring tech firms to gain approval for public AI releases.

Following inaccuracies in Gemini’s historical content, Google is addressing AI's challenges. Similarly, Meta Platforms is forming a team to combat generative AI abuse in European Parliament elections.

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Apollo reaches out to Paramount about deal, reports Axios

M&A

Mar 12, 2024

Apollo Global Management is considering a takeover or asset purchase of Paramount Global, with potential interest in Paramount's key assets like CBS and Paramount Pictures. Apollo's approach faces competition from other groups, including one led by Skydance Media.

Paramount, controlled by National Amusements Inc., is evaluating offers amidst its considerable debt. Apollo's interest re-emerges after previous speculation and a period of disinterest earlier this year.

As Paramount seeks a strategic partner or buyer to manage its debt, Apollo's bid might encounter regulatory challenges, especially concerning CBS' broadcast stations, based on historical precedents in Apollo's media dealings.

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DoubleVerify will rate NBCU CTV programs for brand safety, reports AdAge

General

Mar 12, 2024

NBCUniversal collaborates with DoubleVerify to vet its streaming content for brand safety, offering advertisers clarity on where their ads are placed. This addresses a gap in ad-supported streaming, ensuring ads match the surrounding content.

DoubleVerify's CEO Mark Zagorski points out the challenge of lacking transparency in connected TV content. Through this partnership, content on NBCUniversal's platforms, like Peacock, will be categorised at the program level to better align with advertiser standards.

The solution employs AI and data technology to match ads with appropriate content. This marks a significant advance in managing brand safety and suitability in the evolving streaming media sector, enhancing advertiser confidence.

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MRC Taps SiriusXM, Pandora's Bolcar To Direct Measurement Audit Ops, reports MediaPost

General

Mar 12, 2024

Leadership Transitions

The Media Rating Council (MRC) has appointed Hannah Bolcar as the Director of Measurement Audit Operations, a newly established role within the organisation.

Bolcar brings experience from her previous position at SiriusXM/Pandora, where she served as Senior Manager of Sales Development. In her new role at MRC, she is tasked with leading audit and accreditation processes across various media and advertising measurement sectors.

Her responsibilities will focus on an array of media types, including digital, TV, radio, print, and out-of-home, as well as emerging measurement methods. Bolcar's background includes roles at several media agencies, such as Mindshare, Carat, and Giovatto Advertising.

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TikTok reportedly developing new app to rival Instagram, reports Search Engine Land

General

Mar 12, 2024

TikTok is reportedly developing "TikTok Photos," a new app to compete with Instagram. This speculation arises from code references within TikTok's app, suggesting future prompts for users to share still images to engage with photo enthusiasts.

The platform's introduction of a "photo mode" in 2022 and recent encouragement for users to post still images point to a strategic shift towards photo-sharing. This indicates TikTok's expanding focus beyond its video-centric platform.

With the success of Xiaohongshu, China's Instagram alternative, and potential U.S. bans, TikTok's exploration of a still image app could be a proactive move to diversify and tap into new markets.

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Microsoft Ads introduces faster and easier access to performance data, reports Search Engine Land

General

Mar 12, 2024

Artificial Intelligence

Microsoft Advertising has unveiled Insights Navigator, a new tool for easier access to key data and performance insights. It allows advertisers to swiftly analyse metrics like click-through rates and conversions for campaign optimization.

The tool offers Category and Query Insights, revealing online behaviour trends and top consumer queries. Additionally, it facilitates quick generation of data reports for efficient campaign management.

Currently exclusive to Microsoft Advertising representatives, Insights Navigator is set for future upgrades with 'smart narratives' using generative AI. These enhancements aim to provide deeper insights and summaries, helping advertisers improve their strategies on the Microsoft Advertising platform.

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Google Play will show AI-powered FAQs and recent YouTube videos for games, reports TechCrunch

General

Mar 12, 2024

Gaming / Metaverse

At the Google for Games Developer Summit, Google announced new Google Play features for games, including AI-powered FAQs, integration of YouTube videos in listings, immersive ad formats, and support for native PC game publishing. These enhancements are designed to attract more users to game listings.

Developers can now offer special discounts to Play Pass subscribers and use Play Points for exclusive in-app offers. The Play Points program, with a large member base, is set to expand to Brazil.

Google is introducing immersive in-game ads via AdMob and enabling developers to target specific user groups. The expansion of the Play Games for PC program will include native PC games, broadening the platform's gaming offerings.

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AP launches e-commerce site with Taboola, reports Axios

General

Mar 12, 2024

The Associated Press (AP) is launching AP Buyline, an e-commerce site developed with Taboola, as part of its strategy to diversify revenue beyond traditional content licensing. This move aims to enhance consumer engagement and advertising income.

AP Buyline, debuting on March 18th, will initially offer personal finance products, with plans to expand into home, beauty, and fashion. The site’s content, created by Taboola's team, aligns with AP's editorial standards and is led by AP’s Drew Stoneman and Taboola’s Will Kenton.

Taboola, transitioning from native advertising to e-commerce, acquired Connexity and introduced Taboola Turnkey Commerce. Its partnership with Time for the “Time Stamped” site exemplifies this strategic shift.

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TikTok Plans Legal Fight If US Divestment Bill Becomes Law, reports Bloomberg

General

Mar 12, 2024

TikTok plans to legally challenge US legislation before considering separation from its parent company, ByteDance. A sale, needing Chinese government approval, is a last resort and depends on how the situation evolves.

CEO Shou Chew is lobbying against a US bill that could force a sale or ban of TikTok. The bill is advancing further than previous attempts, prompting TikTok to increase its advocacy efforts.

The bill's progress in Congress is countered by former President Trump's recent opposition to a ban. TikTok, which mulled separation in 2023, is still awaiting a conclusion from a national security review by the Biden administration.

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Meta has new AI tools for mobile video and retail media, reports AdAge

General

Mar 12, 2024

Artificial Intelligence

Meta is advancing its ad platform Advantage+ with AI enhancements, enabling more automated and efficient advertising on Facebook and Instagram. This includes integrating video in shopping ads and streamlining processes for retail media partners, demonstrating a shift towards AI-driven marketing.

The platform’s focus is on utilising generative AI to create diverse ad variations, aiding brands in targeted campaigns. Wear Felicity and Fresh are examples of brands experimenting with these AI tools to improve ad performance and audience engagement.

Meta's updates include AI-generated video formats for shopping ads, catering to trends in automated advertising. Despite challenges around data privacy and AI's role in marketing, Meta aims to balance automation with responsible AI development, including customisation options for brands.

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Epsilon and Comscore aim to boost contextual classification and brand safety in new deal, reports AdAge

General

Mar 12, 2024

Artificial Intelligence

Epsilon, a Publicis Groupe company, is partnering with Comscore to use its AI technology for contextual categorization in advertising across various platforms. This collaboration aims to enhance inventory quality and align with industry standards, amidst the shift towards contextual advertising as cookies become obsolete.

The decline of cookie usage has increased the relevance of Comscore’s Proximic in Epsilon’s strategy, focusing on the growing importance of contextual data. Kate Roganti from Proximic highlights a resurgence in interest in this type of data due to cookie deprecation.

Epsilon’s approach includes custom integration with Comscore, ensuring global coverage and responding to rising demands for brand safety. This collaboration leverages Comscore's strong publisher relationships for accurate page-level classifications, extending to diverse media formats.

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Apple Makes Further Concessions to App Developers in Europe, reports WSJ

General

Mar 12, 2024

Apple has announced it will let iPhone users in Europe download apps directly from developers' websites. This move is in response to the EU's Digital Markets Act, aimed at fostering competition by altering big tech firms' practices. Earlier approaches by Apple to comply with the Act faced criticism for being overly restrictive.

Under the new system, launching this spring, developers will still owe Apple a fee for exceeding a certain number of downloads. This change from Apple's former policy signifies a major shift in its app distribution model.

It follows a decision allowing Epic Games to establish its own app store in Europe, showcasing Apple's ongoing adaptation to regulatory pressures.

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TikTok fires back at House China committee over anti-ban campaign, reports Axios

General

Mar 12, 2024

TikTok is actively defending itself against a potential U.S. ban, countering the House China Select Committee's claims. With a key Congressional vote looming, the company is escalating its communications to safeguard its operations in the U.S.

Michael Beckerman, TikTok's VP of Public Policy, has challenged the Committee's accusations and the constitutionality of the proposed ban. He highlighted inconsistencies in lawmakers' portrayal of the bill as a ban.

Beckerman expressed concerns about the security of U.S. user data under a divestment scenario, citing TikTok's significant investment in data protection. He remains open to further dialogue with Congress on these issues.

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Criteo is exploring a services layer for Privacy Sandbox, reports Digiday

General

Mar 12, 2024

Cookie Deprecation

Criteo is poised to assist ad tech vendors with Google's Privacy Sandbox transition. As Todd Parsons, Criteo's Chief Product Officer, engages with Google's team, Criteo's acquisition of IPONWEB, owner of Bidswitch, underscores its integral role in ad tech infrastructure.

The high cost of adapting to Google's Privacy Sandbox poses a challenge for ad tech companies. Criteo's potential solution, leveraging IPONWEB's capabilities, could ease this transition for many, offering a cost-effective alternative to developing individual technologies.

Criteo's commitment is evident with about 50 engineers focusing on Privacy Sandbox projects. As the industry grapples with the shift to a cookieless environment, Criteo's initiative may prove critical, especially with Google's firm stance on discontinuing third-party cookies by 2024.

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Adalytics report exposes the intricacies of made-for-advertising sites, reports Digiday

General

Mar 11, 2024

Made For Advertising

Advertisers unknowingly place ads on deceptive made-for-advertising (MFA) sites, a pervasive issue revealed by Adalytics. These sites inflate ad costs through tactics like aggressive ad refreshes, leading to unrealistic rates, as highlighted in Kroger and Comcast's exorbitant costs for single consumer reaches.

Industry efforts to address MFA site issues have been ineffective, as highlighted by the Adalytics report. Tactics like frequency capping fail against MFAs, suggesting a misunderstanding of how these sites operate and their impact on ad costs.

Major DSPs and media agencies are implicated in placing ads on MFA sites, contradicting responsible advertising claims. The Adalytics report exposes a widespread industry problem, undermining the credibility of advertising efficiencies and practices.

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ANA Opposes Proposed Restrictions On Behavioral Advertising To Children, reports MediaPost

General

Mar 11, 2024

Advertising To Children

The advertising industry opposes a Federal Trade Commission (FTC) proposal demanding stricter parental consent for serving targeted ads to children under 13. The Association of National Advertisers argues this would overly burden parents and limit children's access to online services.

The FTC's proposal requires a double opt-in from parents for collecting children's data and using it for targeted ads, tightening regulations under the Children's Online Privacy Protection Act. This change aims to increase control over children's personal information online.

The Association supports the FTC's decision to retain the "actual knowledge" standard for parental consent. They advocate for the continued use of contextual advertising without additional permissions, balancing child privacy with digital advertising needs.

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Spotify Picks Publicis For $240M Global Media Assignment, reports MediaPost

General

Mar 11, 2024

Spotify has appointed Publicis Media for its global media assignment, following a review initiated last year. The streaming service, which spent approximately $240 million on media in the previous year, will transition from Interpublic agencies to Publicis in June.

Publicis Media has formed OneVibe, a bespoke unit, to manage Spotify’s account. The collaboration will focus on global and regional brand media, alongside performance marketing, while Spotify maintains in-house control over social performance buying.

This partnership aligns with Spotify's evolving business goals, amidst a backdrop of recent workforce reductions. The company seeks to connect with its extensive global audience, striving for media and marketing excellence with Publicis OneVibe.

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Microsoft Ads expands Copilot to more advertisers, reports Search Engine Land

General

Mar 11, 2024

Artificial Intelligence

Microsoft Ads is extending its Copilot trial to more advertisers, enhancing data collection and optimisation. This expansion, spotted by expert Thomas Eccel, indicates the tool's growing use in Bing Ads.

Copilot, designed for advertisers and agencies, uses AI to generate marketing asset suggestions. It creates product images, headlines, and descriptions based on user input, streamlining content creation.

The significance of Copilot lies in its efficiency and quality improvements for asset creation. Kya Sainsbury-Carter from Microsoft emphasises the transformative potential of generative AI in advertising, highlighting benefits across the industry, from advertisers to consumers.

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Advertisers plan to go back to Sunday Ticket on YouTube TV, reports Marketing Brew

General

Mar 11, 2024

This NFL season, YouTube TV's first with the NFL’s Sunday Ticket package, costing around $2 billion annually, garnered significant attention. With about 1.3 million subscribers by October, its performance paralleled its predecessor, DirecTV.

YouTube has been discreet about the package’s exact subscriber count and advertising earnings. Media buyers are cautious, especially with YouTube’s strategy of bundling Sunday Ticket ads with other content, influencing future ad purchases.

The Sunday Ticket's subscriber base, paying over $400 per season, is more vital to YouTube than ad revenue. The audience's loyalty and spending power make it attractive, but YouTube's bundled advertising approach presents challenges for media buyers.

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The Chinese government is using TikTok to meddle in elections, ODNI says, reports Politico

General

Mar 11, 2024

The ODNI report alleges that China uses TikTok for global influence operations, aiming to affect U.S. democracy. This includes possible interference in this year's elections through online influence and disinformation campaigns.

The report indicates Chinese propaganda targeted U.S. midterm candidates via TikTok, showing advanced influence techniques including generative AI. This revelation comes as U.S. lawmakers consider legislation to address ByteDance's ownership of TikTok.

Despite the lack of public evidence linking TikTok to national security threats, U.S. lawmakers have been briefed privately. TikTok maintains it combats deceptive practices and works with electoral bodies to ensure platform integrity, echoing concerns raised by other social media platforms about foreign influence campaigns.

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