Thinkbox, the UK's marketing body for commercial TV, has welcomed five new associate members: Amazon, Disney+, Netflix, Vevo, and Warner Bros Discovery. These streaming giants will contribute to Thinkbox’s marketing efforts and research, enhancing the organization's influence in TV advertising.
This collaboration signifies a pivotal moment in the TV industry, reflecting the transformation of TV, especially in streaming. It also represents a unified commitment to maintaining high-quality, emotionally engaging advertising inventory as commercial TV evolves.
The union of traditional broadcasters and streaming services under Thinkbox marks a significant step in addressing the challenges of a rapidly changing media landscape, ensuring high advertising standards, and fostering industry-wide collaboration.