During recent earnings calls, publishing executives highlighted generative AI's dual impact on media. While News Corp's CEO, Robert Thomson, voiced concerns about its potential to harm journalism, BuzzFeed and IAC leaders pointed to its business advantages. However, a key concern remains tech giants using content without compensation.
Media giants, including News Corp, are negotiating with tech firms over content use without permission, especially for training Large Language Models (LLMs). Their aim is to protect intellectual property rights and establish fair compensation structures.
Many publishers, such as IAC and BuzzFeed, are embracing generative AI for content recommendations, personalisation, and advertisement targeting, demonstrating its increasing importance in media strategy.