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Google delays third-party cookie demise yet again, reports Digiday

General

Apr 23, 2024

Cookie Deprecation

Google is delaying the phase-out of third-party cookies in its Chrome browser, now aiming for 2025.

This delay, announced ahead of Google's quarterly reports, comes as regulators like the U.K.'s Competition and Markets Authority (CMA) and developers raise concerns about Google's plans to replace cookies with Privacy Sandbox. It's the third delay since the original January 2020 deadline.

The CMA identified 39 issues that Google must address, leading to this latest postponement. The delay allows advertisers more time to prepare, but many are not confident in the new timeline. Google states that it remains committed to resolving these regulatory concerns, aiming to start the cookie phase-out early next year, though the advertising industry remains sceptical.

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Google search boss warns employees of new operating reality, urges them to move faster, reports CNBC

General

Apr 23, 2024

At a Google all-hands meeting, Prabhakar Raghavan, head of search, addressed the shift towards generative AI amidst growing competition and regulatory challenges.

He emphasised the need for agility, announcing operational changes like quicker project turnarounds and closer engagement with key markets such as India and Brazil. Raghavan highlighted the intense dedication within Google's AI teams, with some working up to 120 hours weekly to improve the company's image recognition tools.

He also spoke about the necessity of cutting bureaucracy to enhance efficiency and urged employees to adapt swiftly to the evolving market conditions, emphasising that Google's proactive response would define its future in the industry.

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Brazil judge gives X five days to explain alleged non-compliance with court ruling, reports Reuters

General

Apr 23, 2024

Brazil's Supreme Court ordered social media platform X to explain by Friday why it allegedly didn't comply with rulings to block certain accounts. Justice Alexandre de Moraes set the deadline after Elon Musk, X's owner, indicated he would reactivate accounts previously ordered blocked. X hasn't yet commented.

A police report showed that some accounts ordered blocked were still active on X by April, able to gain new followers and share live-streaming video links. This contradicts the company's previous statements.

Moraes is investigating "digital militias" spreading fake news during former President Jair Bolsonaro's administration and probing an alleged coup attempt by Bolsonaro. X's lawyers stated the platform had blocked 226 accounts since 2022 as per court orders.

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Microsoft launches lightweight AI model, reports Reuters

General

Apr 23, 2024

Artificial Intelligence

Microsoft introduced Phi-3-mini, a cost-effective, small language AI model that can create content and social media posts using less data. Despite its compact size, this model outperforms others twice its size in benchmarks for language, coding, and maths capabilities. It's designed for simpler tasks, ideal for businesses with limited resources.

Phi-3-mini can summarise long documents and extract insights from market research reports. The AI model is available on Microsoft's Azure cloud platform, Hugging Face, and Ollama, allowing local deployment.

This release follows Microsoft's $1.5 billion investment in UAE-based AI firm G42 and its earlier partnership with French startup Mistral AI to expand AI offerings on Azure.

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TikTok Has Submitted Risk Assessment Report on TikTok Lite to EU, reports Reuters

General

Apr 23, 2024

Responsible Media

TikTok submitted a risk assessment report on its new app TikTok Lite to the European Commission, avoiding a possible fine. The report was required after the ByteDance-owned company failed to submit it before launching the app in Spain and France.

Concerns include the app's reward programme and its potential addictive impact on children. TikTok has until Wednesday to argue its case regarding the reward programme, which could be suspended if deemed unsafe for children.

Additionally, the Commission is investigating whether TikTok Lite's launch in France and Spain breached DSA rules. This adds more scrutiny to the company's safety and compliance practices.

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Musk’s X to Launch Connected TV App in Video Push, reports Bloomberg

General

Apr 23, 2024

X, formerly Twitter, is launching a TV app to expand into video and entertainment content, rivalling platforms like YouTube. While a specific release date wasn't given, the app will be available on most smart TVs, and it will also allow casting from smartphones to larger screens.

X is building on its video push with high-profile partnerships to add professionally produced content. However, a deal with former CNN anchor Don Lemon ended after Lemon's on-camera interview with Musk. Monetisation strategies are being explored, potentially including advertisements, as the platform looks to diversify revenue sources and retain users.

In the last month, X users watched 23 billion minutes of video, indicating significant interest in the platform's evolving content strategy.

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The NY Post Is Turning First-Party Data Into Direct Deals, With A Little Help From Its Friends, reports AdExchanger

General

Apr 23, 2024

User Identifiers

The NY Post strengthened its first-party data strategy by contracting Permutive as its data management platform. This partnership lets the Post pool insights from News Corp.'s broader network, aiding in audience building for advertisers. Prohaska Consulting assisted with monetisation.

The Post launched the New York Post ID, an IP-based identifier, allowing user tracking across its properties without needing email logins. This identifier helps the Post strategise with advertisers on direct buys, reducing reliance on open auctions and potentially boosting revenues.

This shift to more direct business allows for greater control over ad inventory and user experience.

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TikTok Vows Legal Battle as the US Presses for App’s Sale or Ban, reports Bloomberg

General

Apr 22, 2024

TikTok is prepared to legally challenge a U.S. bill mandating its divestiture if passed. Michael Beckerman, TikTok's public policy head for the Americas, communicated to U.S. employees that the bill infringes on users' First Amendment rights and harms small businesses relying on the platform.

The proposed legislation, linked to crucial foreign aid, quickly advanced in Congress with President Biden's endorsement. TikTok’s leadership is actively working to demonstrate the platform’s safety and non-threat status to U.S. national security.

Should the bill become law, ByteDance plans extensive legal action and needs Beijing’s approval for any forced divestiture, reflecting broader geopolitical tensions impacting TikTok's operations.

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Meta AI adds Google Search results, reports Search Engine Land

General

Apr 22, 2024

Artificial Intelligence

Meta AI now incorporates Search results, becoming the first AI assistant to include search data from both Google and Microsoft Bing.

This addition helps AI assistants provide more direct answers, addressing Gartner's prediction that search traffic might decline as AI engines respond directly to queries instead of driving clicks to websites.

Meta AI is accessible through Facebook, Instagram, WhatsApp, and Messenger. When Google results are included, they're shown as tappable "Sources," allowing users to access the web without leaving the Meta app. Meta AI will also appear in the main Facebook feed. Additionally, Meta launched a website, meta.ai, to make Meta AI accessible on computers.

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Japan Watchdog Says Google Hurt Local Rival’s Ability to Compete, reports Bloomberg

General

Apr 22, 2024

The Japan Fair Trade Commission (FTC) found Alphabet Inc.'s Google restricted Yahoo Japan's access to technology for targeted ad revenue from mobile searches from 2015 to 2022.

Following the FTC's intervention, Google agreed to give Yahoo Japan access to keyword-tied targeted ad tech. FTC official Saiko Nakajima said Google's actions had a "significant effect" on competition, though no penalties were issued. The FTC will continue to monitor Google and might reopen its investigation.

This case reflects broader antitrust concerns, with regulators worried about a few tech giants controlling key technologies. Additionally, Japanese authorities are examining if Alphabet asked local smartphone makers to prioritise its search services.

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Disney Technology Chief Departs, reports WSJ

General

Apr 22, 2024

Leadership Transitions

Aaron LaBerge, a key technology executive at Disney, is leaving to join Penn Entertainment as chief technology officer on July 1. He was responsible for ESPN's streaming efforts and Hulu's integration with Disney+. LaBerge's role included developing the technology behind Disney's streaming strategy and a direct-to-consumer version of ESPN.

His departure comes as Disney focuses on a streaming-centric future. He was also involved with ESPN Bet, an online sportsbook, which he will continue to work on at Penn. Chris Lawson, Disney's executive vice president of content operations, will manage LaBerge's responsibilities during the transition.

LaBerge has been with Disney for nearly 20 years and co-founded the software company Fanzter.

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Snap Leans Into Election Coverage in Bid for Political Ads, reports Bloomberg

General

Apr 22, 2024

Snap Inc. has partnered with Vote.org to help users register to vote, sign up for election reminders, and plan for Election Day, aiming to engage young voters on Snapchat. This initiative follows Meta's reduction in political content and TikTok's potential ban. Snapchat has over 80 million voting-age users, making it a prime platform for political campaigns.

Snap's collaboration with NBC News includes political content, and the company ensures ads on its platform undergo rigorous review and fact-checking to avoid misleading information.

Political parties, including President Joe Biden's reelection campaign and the Republican National Committee, are advertising on Snapchat. Snap will launch state-specific political advertising to allow more localised messaging.

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EU opens probe of TikTok Lite, citing concerns about addictive design, reports TechCrunch

General

Apr 22, 2024

Responsible Media

The EU is investigating TikTok for possible violations of the Digital Services Act (DSA). The focus is on TikTok Lite, a new feature that lets users earn points for actions like watching videos, which might encourage addictive behaviour. TikTok didn't submit a risk assessment for TikTok Lite, prompting EU concerns about user safety, particularly among minors.

This is the second investigation into TikTok's DSA compliance. The first probe covers broader issues like advertising transparency and harmful content. The EU might impose interim measures to suspend TikTok Lite until a risk assessment is submitted.

TikTok has until April 24 to respond to the EU's concerns and avoid further penalties, which could include fines or stricter regulations.

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FIFA Said to Be Close to TV Deal With Apple for New Tournament, reports NYT

General

Apr 22, 2024

FIFA is close to a deal with Apple for worldwide TV rights to a new soccer tournament debuting in the U.S. in 2025. The agreement would give Apple exclusive rights, potentially worth much less than the initial $4 billion estimate. It might leave the event available only on Apple TV+, raising concerns about access.

The competition will feature top clubs, including 12 European teams, and is set for June 15 to July 13, 2025. FIFA faces challenges due to poor planning and delays, impacting sponsorship and broadcaster interest.

Players' unions criticize FIFA for not consulting them about the event, highlighting concerns about the lack of rest before the 2026 World Cup.

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Russian court sentences Meta spokesperson to six years in absentia, reports Reuters

General

Apr 22, 2024

A Moscow military court sentenced Meta Platforms spokesperson Andy Stone to six years in prison for "publicly defending terrorism." The verdict, delivered in absentia, follows Russia's designation of Meta as an extremist organisation and its banning of Facebook and Instagram in 2022 after Russia invaded Ukraine.

Stone's lawyer, Valentina Filippenkova, plans to appeal the sentence, which she had asked to be overturned. The charges stem from Stone's alleged online comments supporting aggressive actions towards Russian soldiers involved in what Moscow calls its "special military operation" in Ukraine.

Russia's interior ministry began investigating Stone last year without initially disclosing specific charges. Meta has not yet responded to the ruling.

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TikTok to Remove Executive Tasked With Fending Off US Claims, reports Bloomberg

General

Apr 21, 2024

Leadership Transitions

TikTok is reportedly planning to dismiss Erich Andersen, the key executive working to alleviate US government concerns about the company's ties to China. Despite Andersen's efforts to demonstrate that TikTok was securing US users' data against Chinese influence, he has not convinced US security panels or lawmakers.

The US House recently passed a bill requiring TikTok's Chinese parent, ByteDance, to divest its stake or face a US ban, with the Senate expected to follow suit. President Biden has expressed his intention to sign this into law.

Although rumours suggest Andersen's impending exit, TikTok officially denies any such plans. Andersen joined TikTok in 2020 after a long tenure at Microsoft.

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PubMatic Partners With GroupM To Deliver Cookieless Ad Inventory, reports MediaPost

General

Apr 21, 2024

PubMatic is partnering with GroupM to develop cohort-based advertising models using Resolve's distributed AI technology. This collaboration aims to merge PubMatic's data infrastructure with Resolve's technology, enhancing ad outcomes on cookieless platforms while respecting user privacy.

PubMatic has adapted its platform to address third-party cookie deprecation, enhancing user privacy while maintaining advertising effectiveness. Their system, integrated into PubMatic's SSP, does not require ID matching, thereby safeguarding personal data during ad transactions.

GroupM views this partnership as a way to streamline client efficiency by utilising PubMatic's capabilities to maintain precise targeting and data protection amid evolving regulatory landscapes, without relying on traditional personal data sharing methods.

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Sony Deal for Paramount Would Draw Added Regulatory Scrutiny, reports Bloomberg

M&A

Apr 20, 2024

Sony Group Corp. from Japan and Apollo Global Management Inc. are considering buying Paramount Global, raising questions about U.S. regulatory approval. The Justice Department would review the potential impact on cinema owners and pay-TV subscribers, given Sony already owns a film and TV studio.

Because Sony is foreign-owned, the Federal Communications Commission would need to examine the deal for national security concerns. These reviews can take six months or more. The Biden administration has recently shown a strong stance on maintaining American ownership of significant assets.

Past regulatory scrutiny, such as the halted acquisition of Tegna Inc., indicates that such mergers might face significant challenges. Paramount is also in talks with Skydance Media.

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X vows to robustly challenge Australia order to remove stabbing posts, reports Reuters

General

Apr 20, 2024

Social media platform X plans to challenge an Australian regulator's order requiring it to remove posts related to the stabbing of Bishop Mar Mari Emmanuel in Sydney. The eSafety Commissioner ordered the removal or else face a fine of A$785,000 per day, claiming the posts could harm the public.

X complied but will contest the order in court, stating it violates Australian law. The platform argues the eSafety Commissioner lacks authority to dictate content visibility worldwide and asserts that the demand is both unlawful and dangerous.

The stabbing incident involved a 16-year-old boy, who was arrested and charged with terrorism. The bishop is known for his provocative social media presence, raising concerns about free speech and online regulation.

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Judge Approves Google $62 Million Location Privacy Settlement, reports MediaPost

General

Apr 19, 2024

Google will pay $62 million to settle a class-action lawsuit over collecting location data from smartphone users who tried to keep their information private. The settlement allocates about $42 million to schools and organisations, with around $20 million for the attorneys. No individual users will be compensated.

The lawsuit was based on a 2018 report showing Google stored location data even when users turned off the "Location History" setting. It required users to also disable "Web and App Activity" to prevent tracking.

Despite objections, a federal judge approved the settlement, saying it was an appropriate resolution. The objectors argued that non-profits should not receive the settlement funds when direct compensation to users is possible.

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China Orders Apple to Remove Popular Messaging Apps, reports WSJ

General

Apr 19, 2024

Apple has removed popular messaging apps like WhatsApp and Telegram from its App Store in China, following an order from Beijing citing national security concerns. The Chinese government is tightening internet controls to limit the spread of content that might provoke unrest or criticism.

Apple, while indicating it is required to comply with local laws, has faced similar censorship demands before. The latest move aligns with China's broader efforts to control information flow and limit access to platforms outside the Great Firewall.

These app removals signal increased censorship and challenge global tech companies operating in China. They also highlight the balancing act Apple faces in maintaining access to its second-biggest market while adhering to strict government regulations.

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Dutch privacy watchdog recommends government organisations stop using Facebook, reports Reuters

General

Apr 19, 2024

The Dutch privacy authority, AP, advised government bodies to cease using Facebook amid uncertainties over the handling of user data on government Facebook pages. AP's chair, Aleid Wolfsen, emphasised the importance of public trust in the security of their sensitive information.

Junior Minister for Digitalisation, Alexandra van Huffelen, highlighted the need for Meta, Facebook's parent company, to address these data safety concerns promptly. She stressed that clarity must be provided before the summer to mitigate the risks.

Van Huffelen warned that if Meta fails to resolve these issues, the government will follow AP’s advice and discontinue its use of Facebook.

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Netflix Announces New Ad Measurement Options Ahead Of The Upfronts, reports AdExchanger

General

Apr 19, 2024

Netflix announced new partnerships with measurement firms Kantar, Cint, and NCSolutions, enhancing its ad measurement capabilities. These alliances aim to improve how Netflix demonstrates ad effectiveness to advertisers, helping to address comprehensive marketing needs from brand awareness to sales impact.

These added capabilities enable Netflix to provide advertisers with detailed insights into ad recall and sales lift, facilitating better-informed ad spending decisions on the platform. This move is part of Netflix's strategy to attract a broader range of advertisers by offering robust measurement tools.

Despite these improvements, ad revenue growth remains modest. Netflix continues to enhance its advertising platform, aiming to attract more ad-supported subscribers and increase ad revenue over time.

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Google’s Ad-Privacy Changes Fall Short, U.K. Regulator Says in Internal Documents, reports WSJ

General

Apr 19, 2024

Google's Privacy Sandbox proposal, aimed at making online advertising less invasive, is being scrutinised by the UK's ICO due to concerns it may still allow user tracking. The ICO's findings could influence the CMA's decision on Google's plan to eliminate cookies globally.

The ICO is collaborating with the CMA to evaluate if Google’s new technologies offer adequate privacy protections. This scrutiny is part of a broader assessment to ensure the tech does not undermine consumer privacy ahead of its planned global implementation.

Critics argue Google’s Privacy Sandbox, while reducing some privacy risks, doesn't fully eliminate user tracking. This ongoing debate highlights the complexities of balancing effective advertising with privacy protections.

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Netflix Earnings For Q1 2024 Show +14.8% YoY Revenue Growth, Net Income Up By +78.7% YoY

+ 15% YoY Opinions

Earnings

Apr 18, 2024

FT reports:

Netflix’s strategy to combat password sharing led to a 54% surge in operating income and 9.3 million new subscribers in Q1, exceeding Wall Street expectations. The company credited its stringent sharing policies for this sustained growth.

Nevertheless, Netflix plans to discontinue regular disclosure of subscriber numbers from next year, focusing instead on user engagement and exploring new revenue streams through advertising and varied pricing models. This shift has sparked investor concerns, as subscriber figures are crucial for assessing company performance.

Despite robust growth, Netflix's decision to limit subscriber data transparency has drawn criticism. The company is also diversifying into sports content and refining its entertainment offerings, aiming to boost profitability while maintaining its market edge.

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Google consolidates its DeepMind and Research teams amid AI push, reports Reuters

General

Apr 18, 2024

Artificial Intelligence

Google is merging its Research and DeepMind divisions to enhance its AI development capabilities. The consolidation aims to improve efficiency and safety in AI model creation by relocating the Responsible AI team to DeepMind, closer to core development activities.

The restructure responds to increasing global concerns about AI safety and the need for stringent regulation. DeepMind developed Google’s sophisticated AI model, Gemini, which faced criticism for inaccuracies, leading to a temporary halt in its image generation features.

Amidst broader company cost-cutting and job reductions, this move aligns with Google's intensified focus on AI, gearing up to introduce new AI models in 2024, and reflects competitive dynamics with industry peers like Microsoft.

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IAS Adds Misinformation Measurement Across Meta Apps, reports MediaPost

General

Apr 18, 2024

Integral Ad Science (IAS) is enhancing its partnership with Meta to offer advertisers control over ad placements by incorporating a misinformation category defined by the Global Alliance for Responsible Media (GARM). This allows for better management of where ads appear relative to flagged content on Facebook and Instagram.

IAS has updated its Total Media Quality (TMQ) tool to include advanced image, audio, and text analyses, refining content safety assessments. This improvement helps advertisers avoid unsuitable content, aligning ad placement with brand safety standards.

With the U.S. elections approaching, IAS has integrated GARM's misinformation definition into its tools, aiding advertisers in navigating increased misinformation risks.

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Palantir is pitching ad agencies on its AI technology, reports Marketing Brew

General

Apr 18, 2024

Artificial Intelligence

Palantir is targeting advertising agencies to promote its AI platform, AIP, which supports tasks like campaign optimization. The initiative reflects Palantir's expansion from its roots in intelligence to a broader commercial focus, drawing on its technology's diverse applications.

Despite forging commercial relationships with firms like United Airlines, Palantir remains controversial due to its work with US government agencies. This history raises concerns among potential ad industry clients about reputational risks.

As Palantir integrates AI into ad strategies, its surveillance background poses ethical dilemmas for agencies. This tension highlights the challenges of aligning cutting-edge technology with industry norms and public perceptions.

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Meta Debuts Llama 3, Latest AI Model for Training Chatbots, reports Bloomberg

General

Apr 18, 2024

Artificial Intelligence

Meta Platforms Inc. has launched Llama 3, an updated artificial intelligence model, positioning itself alongside tech giants like OpenAI and Google. This new version builds on Llama 2, which was notable for its 170 billion downloads but had usage restrictions for larger firms.

Llama 3 now powers MetaAI, an AI assistant that operates within Facebook, WhatsApp, and Meta’s Ray-Ban smart glasses, enhancing interactions across these platforms. The update aims to refine user experiences with improved functionality.

Meta continues to advance in the AI arena, with plans to develop further iterations of Llama 3. This effort is part of a wider industry push towards innovative AI technologies that enhance content delivery, ad targeting, and virtual reality applications.

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Microsoft's OpenAI partnership could face EU antitrust probe, sources say, reports Reuters

General

Apr 18, 2024

Microsoft's $13 billion investment in OpenAI might trigger an EU antitrust investigation, as EU regulators are concerned about its impact on competition, given similar tech partnerships involving companies like Alphabet and Amazon.

Though the EU hasn't initiated a formal investigation under merger rules, there's a potential for an antitrust review focusing on whether Microsoft's partnership could unfairly restrict or distort competition within the EU market.

The European Commission is still collecting evidence to decide on launching an antitrust investigation. Microsoft, holding a non-voting board position, claims no ownership of the OpenAI. The Commission continues to assess if the investment falls under EU Merger Regulation, highlighting the need to confirm a lasting change of control before probing competition concerns.

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Comcast Offers Two New Consumer Services Tied To The Now Brand, reports MediaPost

General

Apr 18, 2024

Comcast has unveiled NOW Internet and NOW Mobile, part of its Xfinity Now brand launched in 2023. These prepaid services provide affordable internet and mobile access, appealing to budget-conscious consumers. NOW Internet offers a reliable alternative to fixed wireless, while NOW Mobile features unlimited 5G data and extensive WiFi coverage.

Dave Watson, CEO of Comcast Cable, highlighted that these products were developed from scratch to enhance Comcast’s service offerings, utilising its strong network and streaming capabilities.

NOW TV, launched as part of the NOW suite, targets value-oriented streamers, offering a platform where advertisers can extend their reach across both traditional and streaming TV audiences, such as on HGTV.

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Google Play Antitrust Accord Called Reasonable by States, reports Bloomberg

General

Apr 18, 2024

State attorneys general urged a US judge to approve a $700 million settlement with Alphabet Inc., addressing antitrust claims against Google Play. They argued the settlement, which compensates US consumers and introduces market changes, was adequately negotiated and beneficial.

The proposed settlement mandates changes to Google Play's policies to facilitate competition in app distribution and payment processing. These adjustments aim to encourage consumer use of alternative app stores and payment systems.

Responding to the judge's concerns about the deal's impact on service fees, the attorneys general suggested that increased competition would organically reduce costs. Google supported the settlement, emphasising its commitment to system flexibility and security.

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Walmart-Backed Ibotta, Holders Raise $577 Million in IPO Priced Above Range, reports Bloomberg

General

Apr 18, 2024

Ibotta, backed by Walmart, raised approximately $577.3 million in an IPO, with shares priced at $88 each, surpassing the anticipated range. This offering elevated Ibotta’s market value to $2.67 billion.

The company operates a digital platform that provides mobile promotions, achieving a net income of $38 million on $320 million revenue last year, showing substantial improvement from previous losses. Ibotta expanded its IPO size due to strong investor interest, including from CEOs and industry giants.

Post-IPO, significant shareholders include Clark Jermoluk Founders Fund and Walmart, with CEO Bryan Leach retaining major voting power. Shares are traded on the New York Stock Exchange under the symbol "IBTA", with Goldman Sachs and Citigroup leading the offering.

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TikTok Begins Launch of Instagram Competitor Notes App, reports MediaPost

General

Apr 18, 2024

TikTok has launched TikTok Notes, a photo-sharing app available in Canada and Australia for iOS and Android users. Aimed at users preferring photo and text sharing, it marks TikTok's venture into a domain dominated by Instagram.

Unlike Instagram, TikTok Notes offers unique features like typing headlines above photo captions and displays posts in a Pinterest-like two-column grid. It also supports carousel posts, enabling users to upload multiple photos.

This move reflects the ongoing trend where tech giants emulate each other’s successful features. TikTok's adaptation of popular elements from competitors highlights its strategic push to expand its user engagement and diversify content interaction.

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Meta’s Threads expected to have ads this year, reports Digiday

General

Apr 18, 2024

Meta plans to introduce ads on Threads by the latter half of this year. Details remain vague, but the focus is currently on the rollout's timing rather than specific ad integration methods.

Despite no current ad features on Threads, Meta is testing advertising possibilities, indicating impending changes. The platform encourages businesses to explore Threads within their organic social strategies for now.

Meta aims to extend existing Partnership Ads from Instagram and Facebook to Threads. This potential expansion suggests that ads on Threads will also be managed through Meta's Advantage+ platform, aligning with broader strategic goals to enhance ad revenue.

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LinkedIn tests a new paid tier, the Premium Company Page, reports TechCrunch

General

Apr 17, 2024

Artificial Intelligence

LinkedIn is launching a Premium Company Page subscription aimed at small and medium businesses. This new feature, costing around $99 per month, includes AI-generated content and tools to increase visibility and follower engagement, marking an expansion of LinkedIn's business model and platform utility.

Amidst widespread changes across social networks, LinkedIn is positioning itself as a trusted professional space. This move exploits a unique opportunity to stabilise its role amidst the chaotic digital advertising landscape and misinformation issues plaguing other platforms.

The subscription enhances company pages with visitor insights, AI writing tools, and verification badges, aligning with LinkedIn’s broader strategy to provide tailored services across various user categories, including recruiters and sales teams.

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Google AdSense launches new Ad Intents format for Auto ads, reports Search Engine Land

General

Apr 17, 2024

Google AdSense now offers "ad intents" for Auto Ads, allowing ads to be embedded directly into website text, directing users to a Google search results page with both organic results and paid ads.

Unlike traditional methods, this format does not rely on third-party cookies but instead uses relevant site content to position ads. These embedded links transform text into clickable pathways that lead to Google's search results, combining paid and organic listings.

This opt-in feature could divert user traffic from publisher's sites to Google's search results, risking potential customer loss. Google asserts that the implementation of ad intents, including text links and bottom-page anchors, is entirely optional, addressing concerns about traffic redirection raised by publishers.

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TikTok ban bill put on faster track through US Congress, reports FT

General

Apr 17, 2024

The U.S. Congress is pushing legislation that would require TikTok's Chinese owner, ByteDance, to divest the app. This initiative, included in a funding package for Ukraine, aims to force the Senate's hand after similar measures stalled there. President Biden supports the bill, urging swift passage to affirm U.S. alliances and deter adversaries.

Previously, the House overwhelmingly passed a bill mandating TikTok's divestiture following national security warnings. However, the Senate's slower deliberation process and constitutional concerns have delayed progress.

Despite potential constitutional challenges, the bill proposes ByteDance divest TikTok by the upcoming presidential election, with a possible extension. TikTok contests these measures, citing free speech infringements, even as it remains a tool in Biden’s reelection campaign.

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Google lays off more employees and moves some roles to other countries, reports Insider

General

Apr 17, 2024

Google is laying off more staff, affecting the finance and real estate departments. This is part of an ongoing effort to reduce headcount and optimise operations throughout the year.

The company is restructuring significant parts of its finance sector, including Treasury and Business Services, and shifting some roles to international locations like Bangalore, Mexico City, and Dublin. This move aims to expand Google's presence in these growth hubs.

A Google spokesperson confirmed the layoffs but did not disclose the exact number of roles cut. Impacted employees are encouraged to apply for other positions within the company as it continues to streamline operations and focus on key projects like AI.

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IPG Mediabrands Steps Up Misinformation Guardrails, reports MediaPost

General

Apr 17, 2024

IPG Mediabrands announced initiatives to protect clients from misinformation in key areas such as politics and healthcare, expanding its partnership with Zefr and employing new technology from Kinesso to enhance brand safety in advertising environments.

Kinesso has developed sophisticated video algorithms designed to assess the suitability of media environments for brand advertisements, optimising outcomes based on campaign-specific KPIs. This technology is introduced in response to an expected surge in misinformation during major political and advertising cycles.

The partnership expansion includes AI-driven pre-campaign profiles to block unsuitable media categories and a custom tool for avoiding misinformation in user-generated content, featuring advanced detection technologies integrated with global fact-checking resources.

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Microsoft’s $13 Billion OpenAI Deal to Avoid Formal EU Probe, reports Bloomberg

General

Apr 17, 2024

Microsoft Corp.'s $13 billion investment in OpenAI Inc. will likely bypass a formal EU investigation. EU authorities determined the investment doesn't constitute a takeover, as Microsoft won't control OpenAI's operations. This development soothes concerns about potential regulatory disruptions to their partnership.

Following scrutiny from the European Commission due to internal issues at OpenAI, it was concluded that the collaboration does not present antitrust issues. This partnership significantly benefits Microsoft's expansive cloud computing needs, which are essential for running AI applications like ChatGPT.

The EU's decision allows Microsoft to continue its AI investment strategy freely, reinforcing the tech giant's commitment to leading in AI development without facing antitrust challenges.

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Privacy Watchdogs Urge Congress To Pass Data Broker Opt-Out Bill, reports MediaPost

General

Apr 17, 2024

Advocacy groups are pushing for the DELETE Act, which would allow people to easily request data brokers to delete their personal information via a system set up by the FTC. This act aims to simplify the current, cumbersome process requiring individual opt-outs for each broker.

The proposed DELETE Act is inspired by the National Do Not Call Registry, providing a similar protective tool against data brokers. Advocates argue that this law is essential for preventing misuse of personal data online, enhancing privacy protections.

If passed, the DELETE Act would define data brokers and personal information comprehensively. This follows California’s law, mandating a centralised opt-out system, which the advertising industry opposes, claiming it would hinder effective marketing.

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TikTok Shop is second only to Amazon in a key measure of customer loyalty, reports Insider

General

Apr 17, 2024

TikTok Shop has outperformed rivals like Shein and Temu in customer retention, according to Earnest Analytics. The platform's low cost of acquiring users, engaging video content, and personalized recommendations contribute to its high rate of repeat purchases.

Data shows that 27% of TikTok Shop's customers return to make a second purchase within five months, better than competitors except Amazon. This indicates TikTok's effective use of its existing large user base for marketing its e-commerce platform, reducing the need for additional advertising spend.

The recommendation algorithm is key to TikTok Shop's success, encouraging repeat business by tailoring content based on previous interactions. This strategy results in frequent, smaller transactions, averaging around $40, catering to impulsive buying behaviours.

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Snap plans to add watermarks to images created with its AI-powered tools, reports TechCrunch

General

Apr 17, 2024

Artificial Intelligence

Snap announced plans to watermark AI-generated images with its logo and a sparkle emoji to indicate their origin. This mark will be applied to images saved or exported from the app, and removing it violates Snap's terms.

The initiative aligns with actions by tech giants like Microsoft, Meta, and Google, who also label AI-generated content. Snap offers AI image creation to paying subscribers through features like Snap AI and Dreams.

Snap has introduced measures to enhance AI safety, including visual markers and context cards on AI-generated images. It also bolstered parental controls in its Family Center following controversies with its AI chatbot.

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TikTok asked by EU about risks of TikTok Lite to children after France and Spain launch, reports Reuters

General

Apr 17, 2024

Responsible Media

The European Commission has demanded TikTok to submit a risk assessment for its new TikTok Lite app within 24 hours. The app, launched this month in France and Spain, raised concerns about its impact on children and users' mental health.

This request follows an investigation into TikTok for potential breaches of the Digital Services Act (DSA), which requires platforms to address illegal and harmful content more rigorously. Violations can lead to fines of up to 6% of global annual turnover.

TikTok must respond with the risk assessment and additional information by 26 April 2024. The Commission will then assess TikTok's compliance and the measures in place to mitigate risks associated with the app.

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EU privacy body adopts view on Meta’s controversial consent or pay tactic, reports TechCrunch

General

Apr 17, 2024

The European Data Protection Board (EDPB) has ruled against Meta's "consent or pay" model, compelling Meta to adapt its EU operations to comply with strict data protection laws. This decision targets Meta's method of forcing users to choose between data tracking for ads or paying for privacy.

Introduced to legitimise user consent under GDPR, Meta's subscription model faced backlash for not providing a genuine choice, sparking numerous complaints and increased regulatory scrutiny.

The EDPB's ruling is hailed as a victory by privacy advocates, pressing Meta to offer clear consent options for advertising. Meta might now explore alternatives like contextual advertising that don't involve tracking users.

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Walmart Is Helping Brands And Agencies Use Its First-party Data In Retail Media, reports AdAge

General

Apr 17, 2024

Walmart is set to enhance its advertising capabilities by integrating its Luminate data platform with its retail media network through a new self-service tool. This innovation will allow advertisers to utilise detailed data for targeted ads on Walmart's platforms, launching for select suppliers by year-end to aid in 2025 planning.

Chief Revenue Officer Seth Dallaire emphasised this initiative as a preparation for the anticipated discontinuation of cookies by Google.

This self-service approach enables suppliers to autonomously access and utilise insights for targeted advertising on Walmart’s digital platforms, promising more effective marketing campaigns and improved consumer engagement outcomes. Early tests show promising results, indicating potential for expansion in digital and TV advertising strategies.

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YouTube Introduces More Ad Targeting Options For Shorts, reports AdExchanger

General

Apr 17, 2024

YouTube has introduced targeted advertising for its Shorts platform, allowing advertisers to select specific content categories like sports or beauty. This enhancement, unveiled at the Possible conference in Miami, aims to increase engagement by connecting ads with relevant viewer interests.

Melissa Hsieh Nikolic of YouTube discussed the new targeting capabilities, explaining they allow brands to reach viewers passionate about specific subjects. The update is accompanied by a revised guide offering strategies for creating effective Shorts ads tailored to various marketing goals.

This advancement in YouTube's advertising strategy gives advertisers greater control over where their ads are placed within Shorts, improving ad relevance and effectiveness across YouTube's diverse content.

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Publishers test new TikTok feature that adds links to organic videos, reports Digiday

General

Apr 17, 2024

TikTok is trialling a feature allowing publishers to include links in organic videos, aiming to boost site visits amid declining social referral traffic. This functionality's effectiveness remains under assessment as it undergoes testing.

At the Digiday Publishing Summit, BDG’s Wes Bonner revealed efforts to convert a portion of their TikTok followers into website visitors using this new feature. Yet, its long-term success in driving traffic is still uncertain, according to industry feedback.

Despite these efforts, scepticism remains due to TikTok’s design to retain users on the platform. Condé Nast’s Sarah Marshall noted their focus remains on storytelling within TikTok, utilising the platform primarily for brand awareness and internal monetisation, rather than external traffic generation.

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Omnicom Earnings For Q1 2024 Show +5.4% YoY Revenue Growth, Net Income Up By +40.0% YoY

+ 5% YoY Opinions

Earnings

Apr 16, 2024

Reuters reports:

Omnicom Group exceeded Wall Street forecasts for first-quarter profit and revenue, driven by robust demand for advertising services linked to key political and sports events. This surge reflects improved macroeconomic conditions and anticipation of heightened ad spending due to the U.S. presidential election and the summer Olympics.

The company reported adjusted earnings of $1.67 per share, surpassing the expected $1.55, with quarterly revenue reaching $3.63 billion, marginally above the forecast of $3.61 billion.

Omnicom is also engaging with innovative advertising technologies, participating in a beta test of Walt Disney's new AI-driven advertising tool, aligning with industry trends towards increased U.S. ad spending in 2024.

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Microsoft Invests $1.5 Billion in UAE’s G42, Gets Board Seat, reports Bloomberg

General

Apr 16, 2024

Artificial Intelligence

Microsoft Corp. will invest $1.5 billion in the UAE's top AI firm, G42, enhancing their partnership under the endorsement of both UAE and US governments. Microsoft President Brad Smith will join G42’s board, and the company will adopt Microsoft’s Azure cloud for AI applications.

The deal includes a $1 billion fund for developers and plans for Microsoft to use G42’s data centres to expand into Africa and Central Asia, regions currently lacking American tech infrastructure.

This strategic alignment pivots G42 away from China and towards Western markets, focusing on global partnerships in AI and cloud computing, without seeking further investments.

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News publishers group urges government to investigate Google for blocking some California news outlets, reports CNN

General

Apr 16, 2024

News Publishing

The News/Media Alliance has requested federal agencies to investigate Google for removing links to California news sites in protest against a proposed law mandating tech companies pay for news content. The organisation argues this could breach multiple legal statutes.

Google's removal of news links is a test to evaluate the impacts of potential legislation on its services. This action has prompted concerns about legal violations, including breaches of antitrust and consumer protection laws.

Google contends that the California Journalism Preservation Act is unworkable and would harm smaller publishers. The company asserts its opposition to the bill, advocating for alternative solutions to support the California news ecosystem.

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Canada to push ahead with digital services tax on global tech firms starting 2024, reports Reuters

General

Apr 16, 2024

Canada has announced the implementation of a digital services tax on major tech companies, projected to raise C$5.9 billion over five years starting in fiscal 2024/25. This initiative targets firms like Google and Amazon, which typically allocate profits to low-tax countries.

The decision comes after international negotiations on a global tax treaty stalled, prompting Canada to act independently. The U.S. has criticised the plan, claiming it disproportionately affects American businesses.

Facing delays in international tax reforms, Canada's finance ministry emphasised the necessity of moving forward with the tax in the recent budget. The tax will be effective from the 2024 calendar year, applying retroactively to revenues from January 1, 2022.

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DoubleVerify Confirms Misrepresentation Of X's Brand Safety Measurement, reports MediaPost

General

Apr 16, 2024

DoubleVerify admitted to misreporting the brand-safety measurement for social media platform X, inaccurately displaying a lower score from October 2023 to March 2024 due to a graphical error. This affected only X and could have influenced advertising spending decisions.

The error misrepresented X’s brand safety score as 70% when it actually stood at 99.9%, significantly higher than global benchmarks. DoubleVerify has since corrected this mistake, highlighting X's strong performance in brand safety.

Despite X's past issues with content moderation, the corrected score suggests a more secure advertising environment. DoubleVerify is now reviewing its systems to ensure future reports accurately reflect the safety of campaigns on X.

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Google Advertisers Gain Generative Image Tools For Demand Gen, reports MediaPost

General

Apr 16, 2024

Artificial Intelligence

Google has introduced new generative image tools in its Demand Gen platform, facilitating quick creation of high-quality images for advertisers. Originally designed for enhancing visual storytelling across platforms like YouTube and Gmail, these tools now support efficient image generation using simple prompts.

Starting today, these tools are accessible globally in English, aiming to expand to more languages later this year. Advertisers can craft images tailored to specific campaigns, such as depicting camping gear under the Aurora Borealis for outdoor enthusiasts.

This development is part of Google's significant investment in AI, with plans to spend over $100 billion on various AI technologies, as stated by Google DeepMind CEO Demis Hassabis.

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Warner Bros. Discovery Hires Canoe Ventures CEO David Porter as Head of Ad Sales Research, reports Variety

General

Apr 16, 2024

Leadership Transitions

David Porter, an ad industry veteran, has joined Warner Bros. Discovery as head of ad sales research, data, and insights, working under Jon Steinlauf. He will be based in both New York City and Atlanta, strategically positioned ahead of the company’s Upfront presentation.

Porter's extensive background includes leading roles at Canoe Ventures, Turner, AOL, and Microsoft, specialising in advertising innovations and video monetisation. His experience is pivotal in addressing complex advertising challenges across various media platforms.

In his new role, Porter will oversee research and data functions across Warner Bros. Discovery’s diverse media platforms. He is tasked with advancing analytical tools and technologies to enhance advertising efficacy and optimise client engagements.

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Strategic buyers breathe new life into struggling media outlets, reports Axios

M&A

Apr 16, 2024

News Publishing

Media companies previously considered defunct are experiencing revival through acquisitions by strategic owners with a focus on rejuvenation. Despite declining business fundamentals, the intrinsic brand equity of these companies continues to attract investment interest.

Barry Diller's appointment of media veterans Ben Sherwood and Joanna Coles to overhaul The Daily Beast exemplifies this trend, aligning management incentives with company performance. Other media entities like Sports Illustrated and Yahoo are also undergoing revitalisations under new ownership, emphasising recovery and expansion.

However, not all acquisitions aim for revitalisation. Some new owners exploit established reputations for short-term gains, risking the degradation of brand equity if the core attributes are not maintained.

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Social media platform X withholds some political posts in India after election commission order, reports Reuters

General

Apr 16, 2024

Social media platform X has complied with India's election commission by withholding certain posts containing political speech from politicians and parties. This action was taken despite X's disagreement with the orders from the commission.

X, owned by Elon Musk, has publicly called for transparency, urging the Election Commission to publish all future takedown orders. The platform's management has expressed concerns about the suppression of political communication.

As India prepares for a major electoral event with nearly a billion voters, the interaction between social media and electoral regulations becomes increasingly significant in the context of free speech and fair elections.

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Apple will now let users in the EU download apps through web sites, not just the App Store, reports TechCrunch

General

Apr 16, 2024

Apple is opening web distribution for iOS apps in the EU, allowing developers to offer direct downloads. This initiative, complying with the Digital Markets Act, marks a shift from Apple's exclusive App Store model to a more open platform.

Developers must adhere to specific criteria to qualify for direct distribution, including handling legal disputes and customer service. Users must undergo a multi-step authorisation process to install apps directly, ensuring platform security and integrity.

Critics argue that Apple's implementation introduces unnecessary friction, discouraging users from external downloads. The EU continues to scrutinise Apple's compliance with the DMA, including its new fee structure and direct download processes.

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Amazon brings its Amazon Live shoppable livestreams to Prime Video and Freevee, reports TechCrunch

General

Apr 16, 2024

Amazon is launching "Amazon Live," a FAST channel on Prime Video and Freevee, enhancing its live shopping experience previously available on desktop, mobile, and Fire TV. This expansion offers U.S. customers new interactive and shoppable content opportunities.

The channel will feature around-the-clock programming with notable figures like Lala Kent and Paige DeSorbo, along with brands such as Tastemade and The Bump showcasing their products. This allows viewers to interact directly and purchase products through the Amazon Shopping app.

Building on Prime Video's e-commerce integration, this move underlines Amazon's commitment to growing its live shopping segment, which, despite being a small part of the e-commerce market, continues to attract significant viewer engagement.

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Amazon Music follows Spotify with an AI playlist generator of its own, Maestro, reports TechCrunch

General

Apr 16, 2024

Artificial Intelligence

Amazon Music introduces Maestro, an AI playlist generator in beta for U.S. users on iOS and Android. Using spoken or written prompts, including emojis, users can generate playlists reflecting their mood or activity.

Maestro is currently accessible to a select subset of users, including free, Prime, and Unlimited subscribers. Full playlist functionalities differ, with subscribers enjoying complete access and others previewing 30-second clips, potentially driving subscription upgrades.

To use Maestro, users need the latest Amazon Music app, activating the feature via the home screen or playlist creation menu. Amazon plans a gradual rollout, encouraging engagement with creative and varied prompts.

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Advertisers spent a record $225 billion on online ads last year, reports Marketing Brew

General

Apr 16, 2024

Despite uncertainties around privacy laws and economic instability, digital advertising in the US reached a new high of $225 billion last year, though growth slowed to 7.3% from a previous 10.8%, as reported by the Interactive Advertising Bureau and PwC.

Sector-specific gains included a 16.3% increase in retail media to $43.7 billion and a 10.6% rise in video advertising to $52.1 billion, with notable growth in social and audio advertising sectors as well.

In response to internal industry changes, including Google and Apple's enhanced privacy measures, advertisers are adapting strategies amidst evolving technological and regulatory landscapes.

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Yahoo Extends Its Identity Solutions To Connected TV, reports AdExchanger

General

Apr 16, 2024

User Identifiers

Digital advertisers advocate for connected TV (CTV) to adopt digital-like data handling due to disparities and signal loss issues. Yahoo is responding by enhancing its identity solutions to better integrate CTV into digital media strategies.

Yahoo is aligning data sets across platforms to assist advertisers in targeting and measuring CTV campaigns more effectively alongside other digital channels. Their identity solutions, like ConnectID, utilise both first and third-party data to improve match rates and campaign outcomes.

Yahoo's enhancements also tackle signal loss from declining IP addresses and third-party cookies, essential for accurate CTV ad targeting and measurement. This adaptation helps maintain cross-channel measurement and targeting accuracy amid increasing privacy regulations.

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Facebook and Instagram’s response to deepfake porn is under review by its oversight board, reports CNN

General

Apr 16, 2024

Responsible Media

Meta's Oversight Board is set to review the company's approach to handling deepfake pornography, focusing on two AI-generated explicit images of female public figures from the USA and India. This review aims to evaluate the consistency and effectiveness of Meta's policies on a global scale.

The rise of deepfake pornography, facilitated by advanced AI tools and social media, poses significant challenges in protecting women from online harassment. The board's co-chair, Helle Thorning-Schmidt, highlighted the need for equitable protections across various regions.

The board, described as Meta's 'Supreme Court', will examine specific cases of policy enforcement failures and invite public comments to assess the impact of such content and the adequacy of Meta's responses.

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Big Tech’s ad transparency tools are still woeful, Mozilla research report finds, reports TechCrunch

General

Apr 16, 2024

Tech giants are making slow progress in ad transparency, despite EU mandates for public, searchable ads libraries. A report criticises platforms like Apple, Google, Meta, TikTok, and X for lacking crucial data and functionality, with X noted for particularly poor compliance.

Significant gaps in ad transparency tools impede researchers' ability to monitor digital platforms' influence on democratic processes. Notably, AliExpress and X provide the least effective ads libraries, undermining efforts to ensure accountability.

The report suggests that current ad transparency tools fall short of the EU’s regulatory goals, hindering effective oversight and research into online advertising's impacts. It recommends enhancing search functionalities and standardising APIs to improve research access and data usability.

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DeepMind CEO Says Google Will Spend More Than $100 Billion on AI, reports Bloomberg

General

Apr 16, 2024

Artificial Intelligence

Google's AI chief, Demis Hassabis, announced that the company plans to invest over $100 billion in AI, responding to intense competition in Silicon Valley. At a TED conference, Hassabis discussed surpassing the scale of investments like Microsoft and OpenAI's reported $100 billion "Stargate" supercomputer.

Hassabis emphasised the importance of Google's computational resources in developing artificial general intelligence (AGI), capable of outperforming humans in various tasks. He credited Google's vast computing power as a critical factor in their pursuit of AGI since acquiring DeepMind.

Hassabis noted the public's readiness to embrace AI, driven by interest in technologies like ChatGPT, despite current limitations and errors.

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Judge dismisses some claims against Meta's Zuckerberg over social media harm, reports Reuters

General

Apr 16, 2024

Mark Zuckerberg, CEO of Meta Platforms, has had some claims against him dismissed in lawsuits accusing him of concealing the harmful effects of Facebook and Instagram on children. The court ruled that his public role did not obligate him to disclose the platforms' risks.

The lawsuits allege that children suffered harm due to addiction to these social media platforms, which include companies like Alphabet and ByteDance. However, claims seeking to hold Zuckerberg personally liable were not upheld, as the judge rejected the notion based on his public visibility.

This case is part of broader legal actions by various states and school districts against Meta and other social media companies, seeking damages for harmful practices. Meta denies any wrongdoing.

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Google Faces New Battles Over Incognito Tracking, reports MediaPost

General

Apr 15, 2024

Google faces new privacy lawsuits from Chrome users alleging improper data collection in "incognito" mode. The suits claim Google gathered detailed information despite expectations of privacy, following a similar federal class-action that recently settled, permitting these new claims.

The litigation accuses Google of collecting data from users in incognito mode through tools like Google Analytics, despite assurances of privacy. The federal settlement allowed for no monetary damages but confirmed users could pursue individual suits.

U.S. District Court Judge Yvonne Gonzalez Rogers ruled against Google's claim that users consented to this data collection, prompting Google to defend the ongoing lawsuits as "meritless."

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Elon Musk plans to charge new X users to enable posting, reports TechCrunch

General

Apr 15, 2024

Artificial Intelligence

Elon Musk is considering charging new users of his social media platform X a fee to post, aiming to mitigate the bot problem. He argues that charging is the only viable solution to prevent bot invasions, as current AI can easily bypass CAPTCHA systems.

Additionally, Musk mentioned that new users could avoid the fee by waiting three months after creating their account, though detailed plans about the fee's implementation remain unclear.

Musk's strategy includes leveraging user data for AI training and combating bots, indicated by a recent purge of spam accounts and adjustments to X’s policy on public posts and machine learning.

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X reverses course, tells Brazil court it will comply with rulings, reports Reuters

General

Apr 15, 2024

Lawyers for Elon Musk's X have pledged to Brazil's Supreme Court that the platform will comply with all its rulings and those from the top electoral court. This follows a challenge by Musk against an order to block accounts, indicating a shift towards adherence after previous resistance.

The commitment from X’s Brazilian unit comes after initial difficulties in enforcing Brazilian court orders due to constraints from its U.S. base. They now assure full compliance with Brazilian legal directives.

Amidst a broader inquiry by Justice Moraes into Musk for obstruction of justice, X has also been subpoenaed by the U.S. House Judiciary Committee for information on Brazilian content moderation orders.

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UK Starts Drafting AI Regulations for Most Powerful Models, reports Bloomberg

General

Apr 15, 2024

Artificial Intelligence

The UK is crafting regulations to manage artificial intelligence, focusing on advanced language models like OpenAI's ChatGPT. Legislation led by the Department for Science, Innovation and Technology is underway to mitigate potential AI risks, with a consultation likely post an AI conference in France.

Prime Minister Rishi Sunak has previously urged caution in AI regulation, contrasting with the proactive approaches of the EU, China, and some US regions. His stance may delay the UK's establishment of AI regulatory frameworks.

The government also contemplates revising copyright laws to let content creators opt out of AI data scraping, addressing concerns especially within the entertainment industry. No decision has been made on initiating consultations on this issue.

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Some ex-TikTok employees say the social media service worked closely with its China-based parent despite claims of independence, reports Fortune

General

Apr 15, 2024

In January, TikTok CEO Shou Zi Chew testified to U.S. lawmakers, strongly denying TikTok's close connections with its Chinese parent company, ByteDance, amid national security concerns. This stance was challenged following a U.S. House decision to mandate ByteDance to sell its TikTok stake.

Former TikTok employees contradicted Chew's statements, revealing persistent operational ties with ByteDance. They highlighted ongoing management of U.S. operations by ByteDance executives and continued transfer of sensitive U.S. user data to Beijing, questioning the effectiveness of TikTok's data safeguarding initiatives.

These disclosures underscore concerns about potential misuse of U.S. data, fuelling ongoing debates over TikTok's ability to shield its operations from Chinese influence and meet regulatory standards for data privacy and security.

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Meta’s consent or pay tactic must not prevail over privacy, EU rights groups warn, reports TechCrunch

General

Apr 15, 2024

Civil society groups have urged the European Data Protection Board (EDPB) to reject Meta's "consent or pay" model, claiming it evades EU privacy protections for commercial gain. They are pushing for a decision ahead of an EDPB meeting expected to address this issue.

Meta insists its "Subscription for no ads" model aligns with EU laws, despite ongoing EU investigations into potential violations of the Digital Markets Act, highlighting concerns about forced consent.

The EDPB's imminent guidance on the "consent or pay" model will have broad implications, potentially validating or challenging Meta's practices under EU data protection and market regulations.

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UK Plans Talks With Big Tech to Limit Online Harm for Teens, reports Bloomberg

General

Apr 15, 2024

Responsible Media

The UK government plans to engage with tech giants like Alphabet and Apple to discuss a voluntary charter that would give parents more control over their teenagers' social media usage. This initiative aims to reduce the potential harm social media can cause to young users.

There is anticipated resistance from companies such as Elon Musk’s X and Meta Platforms Inc.’s Facebook against the voluntary agreement. The proposal could include mechanisms for alerting parents if their children repeatedly view disturbing content.

Prime Minister Rishi Sunak’s administration is exploring stricter regulations on social media access for children, reinforcing the UK’s commitment to safeguarding online spaces for minors.

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When Facebook blocks news, studies show the political risks that follow, reports Reuters

General

Apr 14, 2024

News Publishing

Since Meta blocked news links in Canada to dodge fees, Jeff Ballingall of Canada Proud has seen increased page engagement. This shift suggests a move towards more niche and tribal media consumption.

Meta's strategy, part of a global dispute over compensating media firms, has led to similar news blocks in other jurisdictions. This resistance underlines ongoing tensions between internet giants and government regulations.

The lack of news on Facebook has changed how Canadians interact with information, fostering a reliance on memes and non-verified content. This shift could undermine political discourse, especially critical during election periods.

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Apple denies violating US court order in Epic Games lawsuit, reports Reuters

General

Apr 13, 2024

Apple has countered claims by Epic Games of violating a court order concerning its App Store practices. This comes from a filing to Judge Yvonne Gonzalez Rogers, who managed the 2020 lawsuit where Epic accused Apple of monopolistic control over app distribution.

Apple criticised Epic's demands for free access to its proprietary tools, which they argue would unjustly enhance Epic's profits. This dispute is an ongoing saga from a legal battle that Epic has predominantly lost.

Epic argues that Apple's imposition of a 27% fee on some transactions contradicts a 2021 court ruling intended to offer developers greater freedom with payment methods. Meta and Microsoft have supported Epic’s stance.

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Meta is testing an AI-powered search bar in Instagram, reports TechCrunch

General

Apr 12, 2024

Artificial Intelligence

Meta is enhancing its platforms by integrating generative AI, testing the Meta AI chatbot on WhatsApp in India and incorporating it into Instagram's search bar. This allows users to interact with Meta AI directly for queries and content discovery.

The use of Meta AI in Instagram's search function facilitates new content exploration, such as suggesting relevant Reels to users. This integration aims to enrich user interaction and content discovery on the platform.

Meta has confirmed these AI-driven features on Instagram, reflecting its broader strategy to improve search functionality and content discoverability, thereby competing more effectively with platforms like TikTok.

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LinkedIn betting it can take on TikTok and Instagram in influencer marketing, reports CNBC

General

Apr 12, 2024

Influencer Marketing

LinkedIn has launched Thought Leader ads, allowing advertisers to boost posts from influential users. This initiative seeks to bolster LinkedIn's modest revenue growth by tapping into its large professional network.

Despite the dominance of platforms like Instagram and TikTok in influencer marketing, LinkedIn captures only 4% of the U.S. market. The company aims to exploit its detailed user data for targeted advertising, which could improve ad effectiveness.

The Thought Leader ads are part of LinkedIn's broader strategy to enhance engagement through authentic content. As potential regulatory challenges loom for TikTok in the U.S., LinkedIn may benefit from redirected advertising interest.

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Apple loses bid to throw out UK lawsuit over App Store fees, reports Reuters

General

Apr 12, 2024

Apple faced a setback in a London court when it failed to dismiss a lawsuit claiming it unfairly charged app developers up to 30% in fees, affecting over 1,500 developers and valued at nearly $1 billion.

The lawsuit, led by competition law professor Sean Ennis, accuses Apple of abusing its market dominance by overcharging UK developers for app transactions on global App Stores, not just the UK store.

Judge Andrew Lenon ruled against Apple’s attempt to limit the case to UK transactions only, affirming the broader applicability of UK competition law to Apple’s global operations affecting UK developers.

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Google blocks some California news as fight over online journalism bill escalates, reports Politico

General

Apr 12, 2024

News Publishing

Google is testing the blockage of local news links in California in response to a state bill requiring tech giants to compensate publishers. This measure reflects similar actions taken in Canada and Australia, underscoring Google's resistance to such legislation.

The proposed law has sparked intense debate, with Google arguing it could hinder its services and affect traffic to publishers. Opponents argue the bill is crucial for supporting journalism financially as digital platforms dominate ad revenues.

California's legislation is crucial given the state's tech hub status. Advocates argue for fair compensation for publishers, while critics, including Google, warn of restricted information flow. The bill continues to progress through legislative hurdles amidst this contentious backdrop.

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Adtech company Criteo is laying off up to 4% of staff as it prepares for the cookie apocalypse, reports Insider

General

Apr 12, 2024

Criteo has announced a reduction of up to 4% in its global workforce, impacting around 140 employees, as part of a strategy to streamline operations and support growth areas. This decision aligns with ongoing business evaluations to ensure resource alignment with the company’s strategic and financial objectives.

The company is pivoting from its traditional retargeting focus to commerce media and connected TV, adapting to the evolving digital privacy landscape and restrictions on tracking technologies that have made traditional retargeting methods more challenging.

Facing a potential revenue impact of $30 to $40 million due to the anticipated deprecation of third-party cookies by Google Chrome, Criteo is testing alternative technologies within Google's Privacy Sandbox.

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FTC Finalizes Order with X-Mode and Successor Outlogic Prohibiting it from Sharing or Selling Sensitive Location Data

General

Apr 12, 2024

The Federal Trade Commission (FTC) has finalised an order prohibiting X-Mode/Outlogic from sharing or selling sensitive location data. This follows allegations that the company compromised privacy by selling data that tracked visits to sensitive sites like clinics and places of worship.

Under the order, X-Mode/Outlogic must develop a robust program to manage and protect data related to sensitive locations, and delete all previously collected data unless it is de-identified or consumer consent is obtained. The company is also required to ensure that their data providers secure informed consent from consumers.

The FTC approved the settlement with a 3-0-2 vote, mandating X-Mode/Outlogic to implement comprehensive privacy and data management protocols to protect consumer information and restrict data misuse.

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WhatsApp trials Meta AI chatbot in India, more markets, reports TechCrunch

General

Apr 12, 2024

Artificial Intelligence

WhatsApp is testing Meta AI, its AI-powered chatbot, with users in India and other markets, aiming to utilise its vast user base to enhance its AI capabilities. This expansion includes India, WhatsApp’s largest market with over 500 million users.

Meta confirmed they are testing generative AI-powered experiences, like Meta AI, in a limited public capacity. Introduced in late September, Meta AI is designed to respond to queries within chats and generate images from text.

Integrating Meta AI into WhatsApp, which has over 2 billion global users, presents Meta with a unique opportunity to significantly scale its AI offerings. Additionally, Meta plans to launch Llama 3, a new large language model, soon.

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TikTok Reportedly Developing Virtual Influencers For Ad Deals, reports MediaPost

General

Apr 12, 2024

Artificial Intelligence

TikTok is developing an artificial intelligence feature to create virtual influencers for advertising on the app, potentially competing with human influencers. This project is still in the development phase and is not yet available for advertiser use.

The feature generates video ad scripts from advertiser-provided prompts, but tests show these AI-created influencers have not yet matched the e-commerce sales conversions achieved by human influencers. Consequently, TikTok has not rolled out this feature publicly.

Despite these setbacks, TikTok views AI influencers as a potential complement to its existing creator base. The exploration of AI options continues as TikTok actively engages in discussions amidst threats of a U.S. ban, emphasising its economic impact and support for small businesses via its platform.

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Epic Games proposes Google app store reforms after antitrust win, reports Reuters

General

Apr 12, 2024

Epic Games has requested a federal judge in California to enforce greater competition on Google's Play Store following a jury verdict that found Google abused its gatekeeper status on the Android platform. Epic's proposal includes allowing third-party app stores for six years and limiting Google's deals with device manufacturers that prevent preloading alternative app stores.

The request stems from a December trial verdict under Judge James Donato, potentially impacting Google's control over app distribution. Google disputes any wrongdoing and plans to challenge the verdict and any imposed changes.

Epic's motion focuses on operational reforms rather than financial damages, aiming to enhance competition within app distribution. This legal effort may extend for years, similar to Epic's ongoing lawsuit against Apple.

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Agency execs press pause on Forbes spend after domain spoofing report, reports Digiday

General

Apr 12, 2024

Made For Advertising

Forbes has been implicated in an Adalytics report for covertly operating an MFA-like subdomain, with ad-heavy content undetected by advertisers, affecting up to 25% of agency client impressions. This has exposed significant gaps in programmatic advertising's domain verification processes.

Agencies are scrutinising the extent of ad expenditure on this subdomain, leading to a reassessment of their dealings with Forbes. The unexpected discovery has disrupted trust in advertising technologies, prompting calls for enhanced verification procedures to ensure transparency and effectiveness.

In response, several agencies have temporarily halted their programmatic purchases from Forbes, expressing concerns over verification failures and the broader implications for digital advertising trust. This incident has sparked a push for stricter standards and greater accountability in ad verification practices.

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Snapchat’s relationship with publishers is still pretty complicated, reports Digiday

General

Apr 12, 2024

Snapchat's recent layoffs have impacted publisher relationships, leading to slower response times and a lack of clarity from new contacts. The staff reduction has disrupted established communication channels, leaving publishers feeling uncertain about their future interactions with the platform.

The shift in Snapchat's focus towards creators over publishers has compounded the challenges for traditional media partners. Reduced attention and support from Snapchat have left publishers struggling to adapt to the changing landscape, impacting their ability to effectively engage with the platform.

As Snapchat prioritises content from individual creators, publishers express concerns over decreased support and visibility. This strategic shift has intensified the challenges publishers face, making it difficult for them to maintain their presence and effectiveness on the platform.

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Showtime Streaming Service Is Shutting Down at the End of April, reports Variety

General

Apr 11, 2024

After nearly nine years in operation, Showtime’s standalone streaming apps will be discontinued on April 30. This decision follows the integration of Showtime's content into the Paramount+ service’s premium tier, which was introduced in June 2023.

Paramount Global, Showtime's parent company, originally indicated plans to phase out the standalone Showtime app by late 2023. The move was part of a broader strategy to consolidate their streaming services, which now includes a combined Paramount+ With Showtime package.

In line with industry trends, the linear Showtime cable network was also rebranded to Paramount+ With Showtime, allowing subscribers access to both cable and online streaming content through a unified platform.

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Elon Musk accused of profiting from tragedy as study finds X rewards hate targeting Israel-Gaza war, reports TechCrunch

General

Apr 11, 2024

The Center for Countering Digital Hate (CCDH) released a report indicating that changes implemented by Elon Musk at X (formerly Twitter) have amplified accounts spreading hate speech. The study monitored 10 accounts that leveraged the Israel-Gaza conflict to grow their following significantly since October 2023.

These accounts, which previously engaged in divisive rhetoric, have capitalised on X's subscriber features, potentially earning revenue from increased engagement. The CCDH argues that Musk's policies are effectively monetising hateful content.

The report criticises the platform for lacking transparency and accountability, suggesting that Musk's management could be encouraging a harmful environment. The CCDH advocates for regulatory measures to ensure social media platforms do not foster or profit from spreading hate.

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TikTok launches enhanced ad placement controls, reports Search Engine Land

General

Apr 11, 2024

TikTok has introduced new advertiser controls - Category Exclusion and Vertical Sensitivity - incorporated within TikTok Ads Manager, enhancing choice over ad placements. This initiative aims to align ads with appropriate content, safeguarding brand identity.

The Category Exclusion feature allows advertisers to prevent their ads from appearing alongside specific types of content like gambling or violent video games, ensuring consistency in brand messaging. This tool targets only content that meets TikTok’s Community Guidelines.

Vertical Sensitivity gives advertisers the power to avoid certain industry-related content that may clash with their brand, further protecting their image. TikTok has also enhanced its Ads Manager with a Brand Safety Hub, simplifying brand safety configurations for future campaigns.

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Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising, reports AdWeek

General

Apr 11, 2024

Leadership Transitions

Amazon has announced the appointment of Krishan Bhatia as vice president of global video advertising. Bhatia, previously with Comcast NBCUniversal, will lead strategy and sales across Amazon's various streaming platforms, including Amazon Freevee and Twitch.

Bhatia's role is integral to a new global ad sales team, aimed at boosting Amazon's streaming TV offerings. He will report to Alan Moss, VP of global ad sales, highlighting his significant media and advertising experience as a driver for growth in Amazon’s streaming services.

Amazon is set to enhance its streaming TV advertising capabilities under Bhatia’s leadership, beginning with its first upfront presentation on May 14, marking a significant push into video ads.

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Revamped Green Media Product hopes to solve problematic placements, reports Digiday

General

Apr 11, 2024

Carbon Emissions

As Earth Day 2024 approaches, the advertising technology sector is preparing to display its initiatives aimed at reducing its carbon footprint. Brian O'Kelley's Scope3 has introduced GMP+, a new version of its Green Media Product, designed to boost advertising efficiency by removing problematic ad placements, such as those that are unviewable or reload excessively.

Sharethrough is the first to adopt GMP+, using the Global Placement ID to track ad placements, emphasising sustainability. This initiative builds on previous efforts like GreenPMPs, aiming to decarbonise digital advertising.

GMP+ significantly curtails the environmental toll of programmatic ads by blocking wasteful placements. This advancement marks a major step in sustainable ad technology, promoting eco-friendly practices across the industry.

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Paramount Hires a Bank to Explore the Sale of VidCon, reports AdWeek

M&A

Apr 11, 2024

Paramount Global is considering selling VidCon, a live event series related to the creator economy, with the assistance of Oaklins DeSilva+Phillips. They seek a strategic buyer rather than a private equity firm for this asset, which is not in distress.

The sale discussions coincide with pivotal times for Paramount, amidst competing acquisition proposals including a significant deal involving Skydance Media. Skydance has preliminarily agreed to purchase Paramount's major shareholder, National Amusements, and is discussing a further $5 billion acquisition by Paramount.

Selling VidCon allows Paramount to reinvest in its core operations. Paramount acquired VidCon in 2018, expanding it internationally and generating revenue through ticket sales and sponsorships, notably with YouTube as a major sponsor.

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Publicis Groupe Earnings For Q1 2024 Show +4.9% YoY Revenue Growth

+ 5% YoY Opinions

Earnings

Apr 11, 2024

WSJ reports:

Publicis Groupe announced first-quarter revenue growth of 5.3%, surpassing expectations with significant contributions from new business acquisitions and a rebound in technology sector spending. This performance exceeds the projected organic net revenue growth of 4.55%, as forecasted by analysts.

CEO Arthur Sadoun highlighted that the firm's growth was fuelled by strategic investments in technology and data capabilities, enhancing customer retention and attracting new business. This growth comes despite broader economic uncertainties, with Publicis experiencing sustained momentum.

Publicis reaffirmed its 2024 outlook, anticipating organic net revenue growth of 4-5% and aiming for an operating margin of 18%. First-quarter net revenue reached €3.23 billion, up 4.9% on a reported basis, setting a positive precedent for the industry’s quarterly reporting season.

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Made for Advertising Websites Are the Marketing Industry’s Latest Messy Situation, reports WSJ

General

Apr 11, 2024

Made For Advertising

Online publishers known as "made for advertising" (MFA) sites exploit high traffic through clickbait and profit from excessive ad displays, degrading user experience and increasing carbon emissions from frequent ad auctions.

These sites command significant advertising expenditure due to their high ad load and rapid reload strategies, capturing about 15% of automated online ad spending, valued at $10 billion annually. However, ambiguous definitions and inaccurate block lists can misclassify legitimate publishers as MFAs, causing them financial harm and creating industry challenges.

The structure of online advertising incentivises the use of MFA sites for cheap exposure, fostering an illusion of effective marketing despite providing minimal real value, leading to wasted advertising dollars.

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Amazon is selling brands on programmatic podcast ads, reports Modern Retail

General

Apr 11, 2024

Audio Advertising

Amazon has extended its advertising reach to include podcast ads through its DSP, initially launched in the UK and now available in the US. This expansion is part of Amazon's strategy to diversify its ad offerings, moving beyond direct retail ads to more broadly targeted media including podcasts.

The company's new service allows for programmatically inserted ads in podcast breaks via platforms like Amazon Music and Wondery, providing brands with dynamic advertising opportunities within Amazon’s audio content network.

Amazon offers a lower barrier to entry and targeted advertising capabilities, with creative support to help brands craft effective audio commercials. However, effectiveness measurements and engagement tracking on non-Amazon platforms remain areas of concern for advertisers exploring this new service.

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Musk says X received US House query on Brazil actions, reports Reuters

General

Apr 11, 2024

Elon Musk announced an inquiry by the U.S. House into social media platform X's actions in Brazil, breaching local laws by refusing to suspend accounts of Brazilian parliament members and journalists. The House's involvement follows Musk's challenge to Brazil's legal directives.

Brazil's Supreme Court judge Alexandre de Moraes launched an inquiry against Musk after he reactivated accounts blocked by Brazilian law. Non-compliance risks a substantial daily fine, intensifying the dispute between X and Brazil.

Musk publicly opposed the account blocks, declaring them unconstitutional. He prioritised free speech over profits, facing possible revenue loss and office closure in Brazil.

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Big Tech’s Interconnected Web of AI Investments Concerns UK’s CMA, reports Bloomberg

General

Apr 11, 2024

The UK's Competition and Markets Authority (CMA) is scrutinising the AI investments of major tech firms like Google, Apple, and Microsoft, concerned about market power entrenchment. This probe includes Meta, Amazon, and Nvidia, focusing on their interconnected AI partnerships and investments.

These tech giants' financial stakes in AI startups, such as Microsoft with OpenAI and Google with Anthropic, are being examined. The CMA aims to prevent a few dominant platforms from controlling the market, as seen in past digital market dynamics.

The CMA's investigation could lead to interventions, including utilising new powers from the upcoming Digital Markets, Competition and Consumers Bill. This effort reflects growing concerns about potential market monopolisation by these large tech companies.

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UK Aims to Learn From Big Tech’s Battles With EU Regulators With Own Tailored Regime, reports Bloomberg

General

Apr 11, 2024

The European Union's Digital Markets Act imposes stringent regulations on US tech giants, altering their business practices. Meanwhile, the UK is set to enforce its own antitrust laws targeting companies like Apple and Amazon. Differing from the EU, the UK's approach involves individual company assessments.

The UK's Digital Markets, Competition and Consumers Bill, expected post-summer, will allow targeted scrutiny and bespoke regulations for firms with "strategic market status." This method, drawing insights from the EU's experiences, aims to curb antitrust abuses more precisely.

Unlike the EU's legislation, the UK's bill limits companies' abilities to challenge regulatory decisions, focusing mainly on procedural errors. This approach places considerable responsibility on the UK's Competition and Markets Authority for fair and accurate enforcement.

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Amazon CEO: We're deeply investing in generative AI, reports Axios

General

Apr 11, 2024

Artificial Intelligence

Amazon CEO Andy Jassy detailed investments in generative AI, focusing on a three-layer strategy in his annual shareholder letter. This includes developing AI chips for efficient training and predictions, assisting businesses in customising AI models, and creating Amazon's consumer AI applications like "Rufus."

The company is pivoting from its cloud and e-commerce dominance to become a leading AI innovator, underscored by the appointment of AI expert Andrew Ng to the board. This shift necessitates balancing high AI development costs with efficient logistics operations.

Amazon's diverse ventures, including AI-driven solutions and Prime Video advertising, align with its vision of being a tech-centric "world's biggest start-up," aiming to solve real-world customer problems.

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