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Ebiquity Transmit

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Disney to buy remaining Hulu stake from Comcast in widely expected move, reports CNBC

M&A

Nov 1, 2023

Disney has confirmed it will purchase Comcast's third of Hulu by December 1, anticipating a payment of approximately $8.61 billion. This follows a 2019 agreement valuing Hulu at a minimum of $27.5 billion, subsequent to Disney acquiring Fox's entertainment assets, thus owning two-thirds of Hulu.

The final purchase amount may increase depending on Hulu's equity value at the end of September, with the valuation process concluding next year. Comcast awaits the appraisal, anticipating a reflection of Hulu's significant worth.

The completion of Hulu's ownership, originally set for January, was expedited to September, with Disney planning to continue offering Hulu alongside Disney+ and ESPN+ in its streaming package.

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Expert Opinions

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Paramount to revamp its free online television services in the UK, reports FT

General

Nov 1, 2023

US media behemoth Paramount is set to merge and reboot its complimentary online services in the UK in 2024, responding to the increasing number of viewers shifting to internet-based TV.

The merger will integrate Channel 5's My5 video-on-demand platform with the online service Pluto TV. Maria Kyriacou, president for broadcast and studios at Paramount International Markets, highlighted that this merger represents a significant technology investment. The revamped service will be ad-supported and offer both exclusive and archived content from Channel 5 and on-demand shows from Pluto TV.

The move aims to cater better to the evolving preferences of audiences and offer enhanced personalisation and data-driven advertising.

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Expert Opinions

Michelle Morgado

Netflix's ad tier reaches 15 million users a year after launch, reports Reuters

General

Nov 1, 2023

Netflix reports 15 million monthly users for its ad-supported tier, launched to boost growth and revenue. Price hikes on ad-free plans aim to shift subscribers to this tier.

The streaming giant saw a substantial rise in subscriptions, surpassing forecasts after a price increase in key markets. This followed initial resistance to advertising.

Amidst competition from Disney+ and others with ad models, Netflix's ad-tier continues to grow, attracting 30% of new signups in available countries. Amazon's Prime Video plans a similar ad-inclusive model next year.

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Expert Opinions

Michelle Morgado

Roku Earnings For Q3 2023 Show +19.8% YoY Revenue Growth, Net Loss Up By +170.1% YoY

+ 20% YoY Opinions

Earnings

Nov 1, 2023

Reuters reports:

Roku's Q4 revenue forecast beats expectations, with shares climbing 17% after strong Q3 performance. The shift from cable to streaming and original content investments boost subscriber and advertiser numbers.

A rebound in video advertising contributes to Roku's optimism for Q4, paralleling broader market trends. Expected Q4 revenue of $955 million exceeds analysts’ projections, signalling robust growth.

Q3's 20% revenue increase to $912 million outperforms estimates, amid active account growth and cost-cutting initiatives like workforce reduction. Despite layoffs, Roku's financials reflect a positive trend in user engagement and monetization.

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US, China and 26 other nations agree to co-operate over AI development, reports FT

General

Nov 1, 2023

Artificial Intelligence

Nations including the US, UK, and China, at the AI Safety Summit, have committed to ethical AI use, encapsulated in the Bletchley Declaration. Debates on regulation depth are anticipated.

The US introduced a safety institute to oversee AI, complementing President Biden's recent executive order on AI management.

The summit highlighted global collaboration on AI risks, with China urging adherence to international law. The UK suggests fast-tracking safety measures ahead of legislation. Future AI dialogues are scheduled in South Korea and France.

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LinkedIn hits 1 billion members, adds AI features for job seekers, reports Reuters

General

Nov 1, 2023

Artificial Intelligence

LinkedIn has announced surpassing 1 billion members, introducing AI enhancements for paid subscribers, placing it among the elite social networks.

The majority of new users are from outside the US, and those on the premium $39.99 tier can now access AI tools evaluating their fit for job listings and suggesting profile improvements.

The platform's latest feature condenses lengthy posts into personalised bullet points, aiding users in swiftly assimilating relevant information.

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Existential Harm From A.I. Is Already Here, Says Harris, reports NYT

General

Nov 1, 2023

Artificial Intelligence

VP Kamala Harris addressed AI's immediate harms and future risks at the U.S. Embassy in London, coinciding with a global AI safety summit and a declaration by 28 nations on AI's potential dangers.

Harris outlined new U.S. strategies to regulate AI, including federal guidelines and international military AI norms, emphasizing the urgency of addressing AI’s existential threats to individuals.

Her visit, which includes attending the UK's AI Safety Summit, underscores her diplomatic role and America's commitment to shaping AI advancements responsibly, with a focus on public interest and consumer protection.

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Google Didn’t Rush Bard Chatbot to Beat Microsoft, Executive Says, reports Bloomberg

General

Nov 1, 2023

Google VP Elizabeth Reid refuted claims that their AI chatbot, Bard, was hastily released to pre-empt Microsoft's AI integration into Bing, despite Bard's public demo error.

The U.S. Justice Department is using Google's hesitancy to advance AI features as evidence of its alleged efforts to stifle competition. Reid outlined her role in Google's search innovations and AI initiatives.

Despite Bard's misstep in inaccurately describing the James Webb Space Telescope's capabilities, Reid emphasised the complexity of ensuring AI-generated content's accuracy, highlighting the nuanced challenges of fact-checking AI.

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Facebook owner Meta faces EU ban on targeted advertising, reports Reuters

General

Nov 1, 2023

The European Data Protection Board has endorsed Norway's ban on "behavioural advertising" on Facebook and Instagram, applying it across the EU and EEA. This presents a challenge for Meta Platforms, which could face fines up to 4% of its global turnover.

Meta's European headquarters in Ireland has been directed to enforce the ban on behavioural advertising, which uses personal data for targeted ads. Meta plans to seek user consent and introduce a subscription model in response.

Norway has already been fining Meta for privacy breaches and with the EU-wide ban now permanent, non-compliance could lead to substantial penalties under the GDPR. The ruling impacts around 250 million users in Europe.

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Britain brings together political and tech leaders to talk AI, reports Reuters

General

Nov 1, 2023

Artificial Intelligence

Britain is spearheading the AI Safety Summit at Bletchley Park, targeting the challenges of artificial intelligence. Initiated by Prime Minister Rishi Sunak, the summit aspires to position the UK as a bridge between the US, China, and the EU, drawing attendees like US Vice President Kamala Harris and Elon Musk.

Despite some questioning the UK's influence, the participation of global AI leaders underscores the summit's significance.

Key discussions will centre on the potential misuse of AI in terror activities and the risks of unregulated AI development.

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Mozilla’s Failed Bet on Yahoo Takes Spotlight in Google Trial, reports Bloomberg

General

Nov 1, 2023

Mozilla's CEO Mitchell Baker called the switch from Google to Yahoo for Firefox's default search engine in 2014 a failure, citing Yahoo's deteriorating search quality.

The Justice Department highlights Mozilla's experience in its antitrust trial against Google, where Google's massive payments to be the default search engine are scrutinised. Mozilla, having returned to Google in 2017, finds most of its revenue from this partnership.

Despite options to switch search engines within Firefox, the user base declined during Yahoo's tenure. Google's dominance on mobile also hinders competition, with Mozilla looking towards more market options to benefit users and innovation.

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Google launches generative AI tools for product imagery to US advertisers and merchants, reports TechCrunch

General

Nov 1, 2023

Artificial Intelligence

Google launches an AI-powered tool for U.S. advertisers to create and edit product images using text descriptions. This free service simplifies tasks such as altering image backgrounds or setting scenes.

The AI improves image quality and removes distractions, helping firms avoid expensive photo shoots. It's designed to enhance existing photographs for diverse marketing campaigns.

Google also introduces a "small business" attribute for better visibility on Search and Maps, alongside a more informative knowledge panel for merchants. These features aim to facilitate customer engagement with businesses.

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AI Doomers Take Center Stage at the UK’s AI Summit, reports Bloomberg

General

Nov 1, 2023

Artificial Intelligence

The UK’s AI Safety Summit began with a divide between attendees on whether to focus on immediate AI risks or longer-term existential threats to humanity. Elon Musk's appearance, shortly after warning of AI's potential dangers, intensified the debate.

Contentions arose, with tech leaders like Yann LeCun and Demis Hassabis exchanging barbs over the portrayal of AI's risks. Meanwhile, discussions at the summit considered halting the development of advanced AI models over concerns about their impact on society.

By day's end, a consensus seemed to emerge, recognising the need to address both immediate and future risks, suggesting a path to unite efforts for establishing AI safety standards.

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X Banned the Account of a Major Critic, Now He’s Taking It to Court, reports Wired

General

Oct 31, 2023

A developer, Travis Brown, has been banned from Twitter following his claims that the platform favoured far-right accounts post-Musk's acquisition.

Brown's findings, which influenced reports in major news outlets, showed a resurgence of banned far-right accounts. He's now legally contesting his Twitter suspension in Berlin, citing arbitrary censorship.

Amidst legal battles, the wider implications for social media research and freedom of expression are at stake. The outcome could influence how platforms manage data and user rights, with the European Commission's Digital Services Act as a potential regulatory backdrop.

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News Group Says A.I. Chatbots Heavily Rely on News Content, reports NYT

General

Oct 31, 2023

Artificial Intelligence

News publishers assert that AI chatbots, such as ChatGPT, disproportionately use copyrighted news articles. The News Media Alliance's recent research suggests that AI developers prioritise news content for training, potentially violating copyright laws.

Danielle Coffey, of the News Media Alliance, highlights this as an amplification of tech giants underestimating the value of news content. The group has shared its findings with the U.S. Copyright Office.

Amid these concerns, there's growing apprehension within the media sector about reduced website traffic from search engines and the rise of AI potentially sidelining human journalists.

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Expert Opinions

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UN AI report to close gaps in government responses, reports Reuters

General

Oct 31, 2023

Artificial Intelligence

The United Nations has established a 39-member advisory body focused on AI governance. Led by tech envoy Amandeep Singh Gill, it aims to understand and address governance gaps across borders, with preliminary findings expected this year.

Internationally, the regulation of AI is gaining momentum. The G7 has set an AI conduct code, Europe is finalising its AI rules, and the UK is initiating a global AI safety summit.

U.N. Secretary-General António Guterres backs creating an international AI watchdog. The advisory group's insights will be a central topic at a U.N. summit in September next year.

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Canada optimistic about digital services tax agreement with US, reports Reuters

General

Oct 31, 2023

Canadian Finance Minister Chrystia Freeland expressed cautious optimism regarding the resolution of a dispute with the U.S. over Canada's proposed digital services tax (DST) targeting tech giants like Alphabet and Amazon.

The U.S. opposes the tax, arguing it discriminates against American companies and has requested its termination. Freeland, after recent discussions in Washington, believes a mutual understanding with the U.S. might be attainable.

While a global tax agreement has seen delays, Canada is keen to implement its DST, fearing a competitive disadvantage if it waits like other countries who've postponed their digital tax rollouts.

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US Supreme Court weighs if public officials can block critics on social media, reports Reuters

General

Oct 31, 2023

The U.S. Supreme Court is examining cases from California and Michigan where public officials blocked social media critics. The key question is whether such actions breach the First Amendment's freedom of speech protections, given lower courts' differing verdicts on the matter.

The cases involve officials blocking individuals on personal social media accounts. Justices are determining if these officials were making personal decisions or acting as state representatives when blocking users.

The wider implications touch on public figures, like former President Donald Trump, using social media for official pronouncements. A decision from the Supreme Court is expected by June.

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Expert Opinions

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Bid Duplication Gets Fresh Attention, reports AdWeek

General

Oct 31, 2023

The programmatic advertising sector aims to refine its ecosystem, but bid duplication issues persist. Recently, Comcast-owned supply-side platform (SSP) FreeWheel was accused of promoting such duplication through its "Smart Bidding" initiative.

FreeWheel claims Smart Bidding, still under testing, aims to optimise TV ad inventory, rather than dishonestly inflating requests. Critics argue this muddies demand assessment for the same publisher's slot.

This duplication can mislead platforms about actual inventory, potentially skewing market prices and reducing buying transparency, thus posing a challenge that needs industry attention.

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Expert Opinions

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Apple’s App Charges Violate EU Antitrust Law, Dutch Agency Says, reports Bloomberg

General

Oct 31, 2023

Apple faces potential reduction in its App Store fees as the Dutch Authority for Consumers & Markets deems its commissions violate EU antitrust rules.

The Dutch regulator believes Apple unfairly targets subscription-based apps, like Tinder, by imposing higher fees. This comes after Apple proposed a fee reduction from 30% to 27% in the Netherlands, but was deemed insufficient.

The decision may set a precedent for broader EU scrutiny on Apple's fee system. Brussels is already examining Apple's restriction practices for in-app subscriptions. Since 2021, Apple has been in a dispute with the Dutch body, resulting in a €50 million fine previously.

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Ad Industry Opposes Financial Regulator's Proposed Rules For Data Brokers, reports MediaPost

General

Oct 31, 2023

The Consumer Financial Protection Bureau's proposal to limit the sale of certain consumer financial data for advertising has alarmed the ad industry. The revised Fair Credit Reporting Act could stop data brokers from using financial and criminal records for marketing purposes. Industry group Privacy for America argues this would hinder small businesses and elevate costs.

They also challenge the proposed constraints on aggregated or anonymised data, suggesting it supports existing privacy practices.

On the other hand, the Electronic Privacy Information Center backs the proposal, emphasising the risks of targeted advertising using detailed personal data, noting even 'anonymised' data can be linked to individuals.

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Alphabet and Match settle Google Play antitrust claims before US trial, reports Reuters

General

Oct 31, 2023

Google has settled antitrust allegations with dating app developer Match Group concerning the monopolisation of Android app distribution via its Play Store. This outcome leaves Epic Games as the lone party contesting in an antitrust trial against Google, scheduled for Nov. 6.

While details remain undisclosed, Match announced a partnership with Google, aiming for a mutual value exchange across their extensive relationship.

Epic Games, however, persists in its accusations against Google for maintaining an unlawful monopoly in Android app distribution, stifling innovation and choice. Google rebuts these claims, citing competition with Apple in the app sales domain.

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Expert Opinions

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YouTube is getting serious about blocking ad blockers, reports The Verge

General

Oct 31, 2023

YouTube is intensifying its action against ad blockers, urging users globally to enable ads or subscribe to YouTube Premium, according to communications manager Christopher Lawton. Users are now occasionally presented with messages stating that video playback is halted unless ad blockers are turned off or YouTube is whitelisted.

This strategy, piloted in June, has recently expanded. Lawton emphasises that using ad blockers contravenes YouTube's terms, pointing out that ads support a vast array of creators worldwide.

As part of its strategy to promote YouTube Premium, the platform introduced longer, unskippable ads. However, recent pricing adjustments might hinder subscription uptake.

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Expert Opinions

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Google’s 2019 Code Yellow Blurred Line Between Search and Ads, reports Bloomberg

General

Oct 31, 2023

At the antitrust trial against Google, evidence showed that the company's former head of search, Ben Gomes, expressed concerns in 2019 about Google's search team becoming too involved with advertising, potentially compromising product quality.

These revelations challenge Google's claim of maintaining a clear division between its search and advertising teams. Internal communications highlighted a "Code Yellow" emergency, where engineers were reallocated to address slowing user queries, which could impact advertising revenues.

Gomes's correspondence revealed tensions between product-focused goals and revenue-driven priorities. While Google defends its dominant market position as merit-based, these insights suggest some internal beliefs about growth potentially overshadowing innovation

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The Guardian rips Microsoft for distasteful generative AI poll about death, reports Axios

General

Oct 31, 2023

Artificial Intelligence

The Guardian Media Group is urging Microsoft to publicly admit its mistake in placing an AI-generated poll alongside a sensitive Guardian article about a woman's death in Australia. The poll appeared on Microsoft's Microsoft Start platform, leading readers to wrongly blame The Guardian.

Anna Bateson, the Guardian's CEO, criticised Microsoft's misuse of AI on delicate subjects. She has earlier cautioned against applying untested AI technologies to their content.

As news outlets navigate AI integration, they aim to preserve editorial authenticity. Bateson emphasised the importance of transparency, requesting Microsoft to clearly indicate AI involvement, especially when tied to reputable sources like The Guardian.

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TikTok, Snapchat and others sign pledge to tackle AI-generated child sex abuse images, reports Reuters

General

Oct 30, 2023

Artificial Intelligence

Leading tech companies, including TikTok, Snapchat, and Stability AI, have united in a commitment to combat artificial intelligence-generated child abuse imagery.

This pledge, supported by 27 signatories such as the UK, US, Germany, and Australia, was announced by Britain ahead of a global AI safety summit. The joint statement emphasised the signatories' intention to harness responsible AI against child exploitation, vowing continuous collaboration to manage AI-related risks.

The urgency of the commitment is underscored by data from the Internet Watch Foundation, which found almost 3,000 AI-created child abuse images on a single dark web platform. IWF's Susie Hargreaves emphasised the need to preemptively address this growing concern.

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Expert Opinions

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Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million, reports WSJ

M&A

Oct 30, 2023

Omnicom is set to acquire Flywheel Digital for $835 million, its largest acquisition. Flywheel, part of UK's Ascential, supports brands in selling on platforms like Amazon and Alibaba. This move aims to bolster Omnicom's digital commerce and retail media capabilities.

CEO John Wren highlighted that while Omnicom usually develops in-house, replicating Flywheel's offering would be both expensive and lengthy. The acquisition positions Omnicom more competitively in digital commerce.

Flywheel will operate within Omnicom, guided by Duncan Painter, Ascential’s present CEO. The deal, including the transition of 2,000 Flywheel employees to Omnicom, is anticipated to conclude in early 2024.

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Expert Opinions

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Antitrust Watchdog's Privacy Sandbox Guidance Spurs Questions on Buy-Side Involvement, reports AdWeek

General

Oct 30, 2023

The UK's Competition and Markets Authority (CMA) has directed ad-tech firms and publishers to trial Google's Privacy Sandbox tools. Tests are set for Q4 2023, with results due by Q2 2024. Google's compliance from July-September means third-party cookie deprecation in 2024 remains likely, pending unbiased solution testing.

October's demands on the advertising industry make this testing's timing challenging. Industry insiders suggest the holiday season and current profit focus might deter participation.

Concerns grow over Google's increasing influence in auction dynamics. Critics, including the nonprofit Movement for an Open Web, fear this could sideline publishers and restrict their choices.

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Expert Opinions

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Biden administration aims to cut AI risks with executive order, reports Reuters

General

Oct 30, 2023

Artificial Intelligence

US President Joe Biden has signed an executive order to address risks associated with artificial intelligence (AI).

The mandate requires AI developers to share safety test outcomes with the government if their systems could affect national security or public safety.

The decision has garnered mixed reactions. Some industry insiders support the move, while others, like trade association NetChoice, view it as a potential impediment to innovation. Meanwhile, the G7 countries are set to introduce a code of conduct for AI system development.

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X Says It Is Worth $19 Billion, Down From $44 Billion Last Year, reports NYT

General

Oct 30, 2023

X, formerly Twitter, has seen its valuation plummet to $19 billion from Elon Musk's purchase price of $44 billion a year ago. Although Musk admitted overvaluation, calling it "an inverse start-up", new employee stock grants are priced at $45 a share, contrasting with Musk's $54.20 purchase price.

Under Musk, significant alterations have rocked the company: a large portion of the workforce left, US advertising revenue dropped by 60%, and the company accumulated considerable acquisition debt.

Nevertheless, Musk remains optimistic, envisioning X as a versatile platform, encompassing services from dating to job recruitment. X's CEO, Linda Yaccarino, championed this forward-looking vision.

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Expert Opinions

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Meta to Offer Ad-Free Facebook and Instagram Subscriptions in Europe, reports Bloomberg

General

Oct 30, 2023

Meta Platforms Inc. is launching ad-free Facebook and Instagram in Europe through subscription models. Starting in November, users in selected European countries can subscribe for €9.99 on the web or €12.99 on mobile devices monthly.

The decision follows the EU Court of Justice's recommendation for alternatives to data-driven advertising. Meta remains committed to the ad-supported model, but seeks to comply with European regulations.

Meta continues to adjust to increased European regulatory scrutiny, notably in data protection and competition. Additionally, they've opted not to launch Threads in the EU due to the region's Digital Markets Act.

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Expert Opinions

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Instagram Reminder Ads launch new features to boost reach, reports Search Engine Land

General

Oct 30, 2023

Instagram is enhancing its Reminder Ads feature. Advertisers can now incorporate their ads within Instagram Stories, increasing their reach and visibility.

Furthermore, with the updated system, the creation of Reminder Ads is simplified, allowing them to be set up directly through the Ads Manager, eliminating the previous need to use organic posts.

These changes, slated for rollout by the end of October, aim to bolster brand recognition and streamline the advertisement creation process. Reminder Ads, initially launched earlier this year, are designed to generate anticipation for upcoming events and occasions by providing notifications to interested users.

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Expert Opinions

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Expedia’s Barry Diller Threatened Revolt Over Ads on Google Search, reports Bloomberg

General

Oct 30, 2023

Barry Diller, Chair of IAC Inc. and Expedia, voiced frustration to Google over the increased ads on its results page, overshadowing organic listings. Highlighting a $6.5 billion annual spend on media, Diller criticised Google's impact on firms like Expedia and IAC.

Google's CEO, Sundar Pichai, responded in a recent antitrust trial, attributing the dispute to Google's new travel listings, which he deemed highly successful.

An ex-Expedia executive further noted that despite a significant rise in their Google advertising expenditure over five years, traffic did not increase as Google started promoting its own travel information.

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Pinterest Earnings For Q3 2023 Show +11.5% YoY Revenue Growth, Net Income Up By +110.3% YoY

+ 12% YoY Opinions

Earnings

Oct 30, 2023

Reuters reports:

Pinterest reported a third-quarter revenue boost, resulting in a 13% aftermarket share price surge. This success was amplified by a revitalised digital ad market and the company's forecast of a 600 basis point core earnings expansion in 2023, surpassing previous estimates.

The company's collaboration with partners like Amazon has enhanced in-app shopping, with brokerages suggesting this could bolster Q4 revenue. The third quarter saw an 11.5% rise in revenue to $763.2 million.

Despite a brief advertising downturn due to Middle East tensions, global monthly active users grew by 8% to 482 million. CEO Bill Ready highlighted the quick recovery in advertiser involvement.

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Expert Opinions

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Instagram Expands Marketing API To Facilitate Product Tagging via Third Party Apps, reports SocialMediaToday

General

Oct 30, 2023

Meta has enhanced the capabilities of its Instagram Marketing API, permitting third-party posting platforms to incorporate product tags in promotional activities.

The updated API lets advertisers smoothly produce and promote posts with Product Tags on Instagram, applicable to feed photos, carousels, and feed videos. The move aims to simplify content creation via Instagram management tools.

dditionally, features such as Search Ads placement were integrated in March, followed by Stories scheduling in May. These upgrades provide businesses with more flexibility in managing both their Instagram advertisements and organic content across multiple platforms.

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Expert Opinions

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McKinsey Research Finds Divide Between CMOs and CEOs Is Growing, reports WSJ

General

Oct 30, 2023

There's a growing disconnect between CEOs and CMOs concerning their understanding and expectations of the marketing role.

A McKinsey survey revealed that while 90% of CEOs believe their companies have a clear definition of the marketing role, only 22% of CMOs feel their roles are clearly understood by other top executives. This discrepancy is evident in other areas too; 97% of CEOs believe their companies meet customer needs, but only 75% of CMOs concur.

Communication issues contribute to this divide, with many CMOs feeling that they need to demystify their roles and strategies for fellow C-suite members to ensure alignment and understanding.

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Expert Opinions

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Meta Pauses Ads for Users Under 18 in Europe as It Rolls Out Subscriptions, reports WSJ

General

Oct 30, 2023

Advertising To Children

Meta Platforms has revealed plans to halt displaying adverts to European teenagers in a move aligned with the region's regulations.

This suspension will affect users under 18 in the European Union and nearby areas adhering to EU guidelines. Beginning on 6th November, ads will be temporarily stopped for this age group.

Meanwhile, adults will face a decision: either consent to targeted ads based on their online behaviour or pay a subscription fee to access Meta's Facebook and Instagram platforms.

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Expert Opinions

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Paramount Launches CTV Solution for Programmatic Scalability and Efficiency, reports AdWeek

General

Oct 30, 2023

Paramount Advertising has launched Conduit, a pioneering solution that directly links with programmatic platforms in Connected TV (CTV) to enhance scalability and interoperability for advertisers.

Touted as the industry's inaugural global direct integration layer for the programmatic realm, Conduit works with major entities like Magnite, Google Ad Manager, and Amazon Publisher Services. It acts as a nimble, real-time interface for EyeQ, Paramount's digital advertising platform, offering ad frequency management and precise planning.

Additionally, Paramount has recently collaborated with cross-platform TV measurement firm iSpot, enabling the measurement and execution of national TV ad campaigns using iSpot's currency across Paramount's diverse platforms.

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Expert Opinions

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Sundar Pichai acknowledges Google search default deals were very valuable, reports FT

General

Oct 30, 2023

Sundar Pichai, Alphabet's CEO, testified in a pivotal antitrust trial, accepting the significant value of making Google the default search engine on devices. He asserted that such deals, which cost billions, are mutually beneficial when executed well. The US government accuses Google of preserving a monopoly through these agreements, with the company reportedly spending $26.3bn on them in 2021.

Microsoft's Satya Nadella, in earlier testimony, criticised Google's dominant approach, drawing parallels to Microsoft's past practices. The trial scrutinises Google's competition tactics and the company's default agreements.

Prosecutors allege Google concealed and destroyed evidence, though Google disputes this, highlighting the extensive documentation provided during the case.

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As news aggregator referral traffic slips, publishers turn their attention inward, reports Digiday

General

Oct 30, 2023

News Publishing

News aggregator traffic to publishers has declined from 18-20% in 2020 to about 13.6-15% in 2023, as per Chartbeat. This dip has led publishers to reassess content distribution and revenue collaborations with these platforms, particularly in light of decreased referrals from major social media outlets.

Factors like shifting news focus and the evolving news cycle are cited as reasons for fluctuating traffic. The importance of first-party data, with Google ending third-party cookies, further complicates partnerships with aggregators.

To adapt, publishers are channeling resources into their own platforms, such as newsletters and apps, aiming for consistent engagement and revenue.

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Kirk McDonald, North America CEO of WPP's GroupM, will leave the company, reports Insider

General

Oct 30, 2023

Leadership Transitions

Kirk McDonald, the North America CEO of GroupM, a subsidiary of WPP, is set to depart by year's end.

GroupM, handling over $63 billion in global media investment, has seen several key accounts lost to competitors recently, intensifying speculations about McDonald's imminent departure. Following his 2020 entry into GroupM, McDonald, a former executive at tech firms like Xandr, initiated a "responsible investment strategy," committing to spending on diverse media outlets and launching a data ethics compass for advertising.

Adam Gerhart, Mindshare's Global CEO, will assume interim duties as GroupM North America's CEO, with the firm seeking a permanent successor.

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Posts with misinformation on X become ineligible for revenue share says Musk, reports TechCrunch

General

Oct 29, 2023

Elon Musk announced that posts amended by Community Notes, the platform's crowd-sourced fact-checking system, will not be eligible for revenue sharing, aiming to prioritise accuracy over sensationalism.

Musk emphasised the system's transparency, noting that it's open source, deterring misuse. Community Notes allows users to offer context or corrections to posts, which are then evaluated by the community for their usefulness. This initiative is part of the platform's effort to combat misinformation, particularly in light of events like the Israel-Hamas conflict.

However, some see these measures as temporary solutions, potentially insufficient for the vast amount of misinformation on significant global events.

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G7 to agree AI code of conduct for companies, reports Reuters

General

Oct 29, 2023

Artificial Intelligence

The Group of Seven (G7) industrial nations are set to approve a code of conduct for firms developing advanced AI technologies, according to a G7 document. This move aims to address the potential risks and misuse associated with AI, setting a precedent for how leading countries manage the technology.

The 11-point voluntary code will provide guidance for the development of advanced AI systems, encouraging companies to assess and mitigate risks throughout the AI lifecycle and report on the capabilities and limitations of their AI technologies.

European Commission digital chief, Vera Jourova, highlighted the code's importance in ensuring safety until further regulation is established.

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Peltz’s Push for Disney Board Seats Boosted by Perlmutter’s Shares, reports WSJ

General

Oct 29, 2023

Billionaire Isaac “Ike” Perlmutter, former Marvel executive, is supporting Nelson Peltz's campaign for changes at Disney by entrusting his significant stake to Peltz's Trian Fund Management. Together, they control a holding worth over $2.5 billion, strengthening Peltz's bid for influential board seats.

Perlmutter, who gained his Disney shares after selling Marvel in 2009, plans to advocate for Trian’s nominees on the board. He's voiced concerns over Disney's underperformance.

The partnership underscores a long-standing tension between Perlmutter and Disney's CEO Bob Iger, with Perlmutter believing the company isn't maximising its potential.

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Microsoft launches pubCenter, a Google competitor for small publishers, reports PPC Land

General

Oct 28, 2023

Microsoft has launched pubCenter, a new ad platform targeting small publishers as a direct competitor to Google AdSense.

Designed to be user-friendly, pubCenter requires a single code snippet for integration, offering flexible ad mediation, control over ad placement, and high-quality, relevant ads without sign-up costs or revenue minimums.

With its pilot release in the U.S. and plans for global expansion, Microsoft aims to provide a simpler alternative for small publishers, addressing common challenges faced when attempting to join AdSense, and enhancing programmatic advertising accessibility.

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Musk Tells X Staff New Products Will Challenge YouTube and LinkedIn, reports Bloomberg

General

Oct 27, 2023

X, formerly Twitter, is eyeing competition with YouTube and LinkedIn in video and recruitment. At an all-company meeting, Elon Musk and CEO Linda Yaccarino also unveiled plans for XWire, a news wire service rivaling Cision's PR Newswire.

Since Musk's takeover of Twitter a year ago, drastic changes occurred, including significant staff reshuffles and product shifts towards premium subscriptions and crowd-sourced fact-checking through "Community Notes".

An internal memo indicated rapid innovation on the platform and hinted at introducing financial tools to enhance opportunities for users and businesses.

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Google Mulled Building Private Search in Wake of Tech Scandal, reports Bloomberg

General

Oct 27, 2023

In 2019, amidst the Cambridge Analytica scandal's fallout, Google contemplated a more privacy-focused search method that wouldn't track users' site visits. This revelation came during a senior vice president's testimony in the antitrust case against Google.

The company, however, decided against the proposal, partly due to potential detrimental impacts on advertising revenue. Furthermore, Google found it challenging to differentiate between the proposed Incognito search and the existing Incognito mode in Chrome, which doesn't track site visits.

This situation underscores the continuous tension between user privacy and the business interests of major tech companies, with data being vital for their operations and revenue streams.

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Ad Companies Suffer as Tech Firms Clip Spending, reports WSJ

General

Oct 27, 2023

Major advertising firms, including Interpublic Group, Omnicom Group, WPP, and Publicis Groupe, report reduced tech client spending. WPP adjusted its annual revenue forecasts due to these tech pressures, but anticipates future growth through business streamlining.

Interpublic Group noted a decline from tech and telecom, with CEO Philippe Krakowsky stressing the need for growth. Omnicom observed a dip in tech revenue but remains optimistic about brand investments.

Publicis Groupe surpassed expectations, raising its 2023 growth projection. They benefit from a favourable client mix and resilience against market fluctuations.

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Google Paid $26 Billion to Be Default Search Engine in 2021, reports Bloomberg

General

Oct 27, 2023

Google paid out $26.3 billion to ensure its search engine was the default on browsers and mobiles, an executive confirmed during the Justice Department's antitrust trial.

This payment, made to companies like Apple for preferred placement on devices, has surged over threefold since 2014. Prabhakar Raghavan, the senior executive for search and advertising, mentioned the figure.

In 2021, Google's search advertising generated a revenue of $146.4 billion, with default placements forming their largest expenditure. Despite Google's reluctance to disclose these figures, fearing future negotiation complications, Judge Amit Mehta decided that the information should be made public.

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Firefox To Roll Out Simplified Global Privacy Control, reports MediaPost

General

Oct 27, 2023

The forthcoming Mozilla Firefox browser will incorporate the Global Privacy Control (GPC) - a universal "do-not-share-my-data" feature - accessible directly from its privacy settings. Developed by privacy proponents, GPC allows users to decline targeted ads across the web, eliminating the need to opt out on a per-company basis. Several US states now mandate that companies respect such universal opt-out tools.

Although Firefox has featured a version of GPC since 2021, its activation process was not straightforward. Firefox 120, releasing next month, will have GPC deactivated by default in regular browsing but enabled in private mode.

Ad industry representatives have expressed concerns about the tool's implications for commercial speech.

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Ad Targeting And Measurement On Disney+ Gets An Upgrade, reports AdExchanger

General

Oct 27, 2023

Disney marks the first year of ad-supported Disney+ with new advertising tools. From November, ad inventory becomes biddable via private marketplaces, and first-party data is available for targeted ads. This change follows a growth in subscribers, with half opting for the ad-supported version and a 35% rise in viewing time since spring.

Aligning with Hulu's capabilities, Disney enhances targeting on Disney+. As the platform's audience expands, Disney integrates its extensive first-party data, enabling advertisers to reach specific audience segments.

To complement precise targeting, Disney is bolstering its measurement tools, partnering with multiple analytics providers. They anticipate increased advertiser demand due to these upgrades.

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Dentsu picks Swayne to run global media, reports The Media Leader

General

Oct 27, 2023

Leadership Transitions

Will Swayne, a long-standing member of Dentsu since 2000, has been promoted to the position of Global Practice President Media, as part of a larger executive reshuffle within the agency group.

This comes alongside other organisational changes, including the forthcoming appointment of a successor for the departing Dentsu UK's chief executive of media, Hamish Nicklin. Swayne's new responsibilities involve charting a path for the agency's media capabilities and driving "implementation excellence" through Dentsu's Amplifi platform.

Additional leadership adjustments see Jean Lin, Yasuharu Sasaki, and Pete Stein stepping into significant global roles within the company.

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Sweeping new Biden order aims to alter the AI landscape, reports Politico

General

Oct 27, 2023

Artificial Intelligence

President Joe Biden is poised to release an executive order directing federal agencies to monitor and harness artificial intelligence (AI) applications, ensuring safeguards and worker rights, based on a draft accessed by POLITICO.

The order aims to embed AI across sectors like healthcare, education, and housing while introducing protocols for data privacy, cybersecurity, and industry fairness.

This extensive draft touches on multiple sectors, from cybersecurity, health, and competition, to privacy, education, and labour, emphasising both the potential advantages of AI and the need for strict governance and protective measures in its implementation.

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Elon Musk's X launches two new premium subscription plans, reports Reuters

General

Oct 27, 2023

Elon Musk's social media platform, X (previously Twitter), unveiled two subscription plans, introducing a Premium+ tier offering an ad-free experience.

Priced at approximately $16 monthly, the Premium+ option provides all platform features without advertisements, but will be initially available only to users on web browsers. In contrast, the basic subscription costs $3 per month and includes ads.

Musk, having acquired the platform for $44 billion in October 2022, is ambitiously looking to monetise it further, even considering incorporating video and audio calling to make X an all-encompassing app.

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WPP’s Mark Read says it will rival ad tech buyers, reports Digiday

General

Oct 27, 2023

WPP's CEO, Mark Read, aims to strengthen the firm's foothold in the programmatic advertising sector following the establishment of the Nexus unit, consolidating specialist teams. This move hopes to present a unified tech platform for clients, competing with external technology providers.

The Trade Desk's earlier success with a similar approach has been noted, with WPP aspiring to enhance its programmatic offerings, reflecting a trend seen with other major agencies like IPG and Publicis.

Analysts observe these strategies as preparatory, anticipating market challenges. Despite previous mixed results in programmatic, industry leaders are optimistic about refining their tactics and learning from past missteps.

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Google Commits $2 Billion in Funding to AI Startup Anthropic, reports WSJ

General

Oct 27, 2023

Artificial Intelligence

Google plans to invest $2 billion in AI company Anthropic, deepening its stake in the firm. This follows Amazon's recent $4 billion investment pledge. Anthropic, launched by former OpenAI engineers, secured a $3 billion Google Cloud contract earlier.

Anthropic and OpenAI are considered AI industry frontrunners. Anthropic, co-founded by the Amodei siblings after parting ways with OpenAI, has introduced its AI assistant, Claude, as a contender to ChatGPT. The company amassed almost $7 billion in investments within the last year.

Google, aiming to rival Amazon and Microsoft in cloud computing, is aggressively backing AI innovations, both externally and through in-house projects like the Gemini algorithm.

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Meta Will Ignore Ethics Board’s Advice on Restricting Drug Posts, reports Bloomberg

General

Oct 26, 2023

Meta Platforms, overseeing Facebook and Instagram, has opted not to tighten its control over drug-related posts as suggested by its Oversight Board. This follows a controversial 2022 post promoting ketamine treatment.

While Meta agreed to clarify rules on "paid partnerships", it bypassed the board's advice on user posts about drugs with both therapeutic and recreational uses. The company also refrained from committing to an audit until potentially 2024.

The decision has implications for companies like Mindbloom, advocating for broader discussions on drugs like ketamine. As social platforms navigate this space, they juggle free speech, medical perspectives, and misuse concerns.

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Google adds search themes to Performance Max, reports Search Engine Land

General

Oct 26, 2023

Artificial Intelligence

Google is rolling out "search themes" in Performance Max, enabling advertisers to provide additional details about their business or customer behaviour to boost ad efficacy. While search themes amplify reach across all Google Ads platforms, exact match keywords will remain a priority.

These themes aim to bridge knowledge gaps. They're beneficial when landing pages lack details or for enhancing reach during promotions and new product launches.

Functionally, up to 25 unique themes can be added per group, with respect for brand exclusions. Themes guide users to designated landing pages and retain the same prioritisation as other keyword matches in search campaigns.

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Comcast Earnings For Q3 2023 Show +0.9% YoY Revenue Growth, Net Income Up By +188.0% YoY

+ 1% YoY Opinions

Earnings

Oct 26, 2023

Bloomberg reports:

Comcast Corp. shares plummeted by 8%, marking their largest intraday drop since July 2022, despite reporting Q3 profits that surpassed analysts' expectations. The company, which oversees Xfinity broadband, NBCUniversal, and Sky TV, is shifting its focus from traditional cable-TV towards other ventures, including Universal theme parks and the Peacock streaming service.

Amid the rise of streaming platforms, Comcast lost 490,000 cable-TV subscribers. The broadband sector also faced challenges with the firm losing 18,000 subscribers, although revenue per user rose due to competition from mobile providers.

Comcast's streaming service, Peacock, added 4 million subscribers, reaching 28 million. However, the film studio revenue fell by 24%, while theme park revenue increased by 17%.

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AMC Networks Brings Programmatic Ad Buying to Linear, reports AdWeek

General

Oct 26, 2023

AMC Networks is introducing programmatic ad buying on its channels AMC, WE tv, and BBC America. Through partnerships with FreeWheel, The Trade Desk, and Canoe Ventures, this integration lets advertisers combine linear and digital ad buys.

During the pilot, L'Oréal was the first to trial this method. AMC successfully showcased several adverts in one commercial slot using real-time bidding, underscoring the potential of this approach.

This strategic blend of programmatic and addressable TV advertising offers advertisers more streamlined control and increased efficiency in their campaigns.

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United Nations creates advisory body to address AI governance, reports Reuters

General

Oct 26, 2023

Artificial Intelligence

The UN Secretary-General, António Guterres, has initiated a 39-member advisory panel to oversee global artificial intelligence governance. Comprising tech executives, academics, and government officials from countries including the U.S., Russia, and Japan, members feature Sony CTO Hiroaki Kitano and OpenAI CTO Mira Murati.

Guterres highlighted AI's enormous positive potential but cautioned against its malicious use potentially eroding trust in institutions and jeopardising democracy. The global interest in AI, particularly since OpenAI unveiled ChatGPT, has spurred concerns about societal risks.

The UN's advisory body aims to produce preliminary recommendations by year-end, finalising them by summer 2024. Their debut meeting is set for Oct. 27.

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TikTok, YouTube and Meta eye Indonesia e-commerce licenses, reports Reuters

General

Oct 26, 2023

TikTok and YouTube are mulling e-commerce licences in Indonesia after the country banned online shopping on social media. The ban aims to safeguard offline merchants and ensure user data protection in a market worth $52 billion in e-commerce last year.

TikTok's ambitions in Southeast Asia, especially its 125 million-strong Indonesian user base, have been impacted. The firm is discussing collaborations with local players and planning a distinct TikTok Shop app for Indonesia.

YouTube is also considering a similar licence application. Concurrently, Meta seeks a permit allowing product promotions, without direct e-commerce activities, across its platforms in the region.

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Amazon Earnings For Q3 2023 Show +12.6% YoY Revenue Growth, Net Income Up By +244.0% YoY

+ 13% YoY Opinions

Earnings

Oct 26, 2023

Bloomberg reports:

Amazon.com Inc. exceeded analysts' forecasts with enhanced retail sales and major cost-cutting. However, the cloud computing sector's growth marginally missed expectations, and the holiday sales outlook disappointed investors. CEO Andy Jassy has steered Amazon towards more lucrative services, including advertising and logistics.

Amazon Web Services (AWS) saw a 12% sales increase to $23.1 billion, outperforming predictions. Despite this growth, concerns persist about a continuing slowdown in corporate spending on cloud services.

The firm's Q3 revenue rose by 13% to $143.1 billion. Both the central online stores and advertising revenues surpassed expectations, suggesting promising momentum for the festive season.

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Tech Investors Don’t Believe the Digital Ad Recovery Is Real Yet, reports Bloomberg

General

Oct 26, 2023

The digital ad market is seeing a resurgence, with Meta Platforms Inc., Snap Inc., and Alphabet Inc. reporting increased ad spending. However, challenges persist from past industry turbulence, notably the post-pandemic spending slump and Apple's altered privacy policies affecting ad efficacy.

Despite these promising trends, concerns about macroeconomic stability are causing stock market jitters. Meta's shares, after an initial rise, declined due to concerns voiced by CFO Susan Li about revenue unpredictability for 2024. Similarly, geopolitical events, like the Israel-Hamas conflict, have clouded Snap's revenue outlook.

Alphabet's consistent ad business faced overshadowing by the underperformance in its cloud unit, leading to a significant share price drop.

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Online Safety Bill: divisive internet rules become law, reports BBC

General

Oct 26, 2023

The UK government has passed the contentious Online Safety Bill, intending to enhance internet security for minors by making tech companies more accountable for their platforms' content.

Michelle Donelan, Technology Secretary, championed the law as a significant step in safeguarding the British online community for years ahead.

However, privacy concerns have arisen, with messaging services like WhatsApp threatening UK withdrawal in response to the legislation. The bill mandates companies to block minors from accessing certain detrimental yet lawful content, with the watchdog, Ofcom, getting augmented oversight capabilities. Ofcom's codes of conduct, to help businesses adhere to these regulations, are anticipated on 9 November.

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Nielsen Won’t Sunset C3 And C7 Ratings Next Year, reports AdExchanger

General

Oct 26, 2023

Nielsen has altered its plans to retire its average commercial minute ratings (C3 and C7) by September next year, despite previous announcements.

Instead of completely sidelining these metrics, Nielsen will use audience panels combined with larger TV viewing datasets, rooted in C3 and C7 metrics, as the main method for national TV ad purchases. This decision came after feedback from the industry showed it was too premature to rely solely on larger datasets.

Although Nielsen will primarily depend on C3 and C7 metrics, they've established partnerships, such as with LG and Comcast, to strengthen their access to expansive TV viewing data.

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WPP Cuts Growth Outlook Citing Weakness From Tech and China, reports AdAge

General

Oct 26, 2023

WPP has revised its revenue growth forecast, now anticipating a 0.5% to 1% increase, down from a previous 1.5% to 3%. This adjustment, influenced by reduced tech spending and China's fragile economy, prompted a 5% decline in early Thursday share prices.

CEO Mark Read noted a 13% Q3 drop in tech client spending, while turbulence in China, intensified by bribery accusations involving WPP staff, has compounded challenges.

Compared to peers, WPP's slower adoption of tech and data-analytics has raised concerns. As a result, WPP shares have seen an 18% decrease this year.

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Comscore Adds Social Media To Cross-Platform Digital Measurement, reports NextTV

General

Oct 26, 2023

Comscore has incorporated social media metrics into its digital audience measurement, enabling a holistic view across all digital platforms. Greg Dale of Comscore emphasised their privacy-first "Social Incremental methodology", allowing publishers to maximise audience insights across platforms.

The enhanced metrics will assist brands and publishers with audience overlap analysis and holistic audience reach. Furthermore, Comscore's Digital Industry Rankings will now include social metrics for collaborating partners.

Both Buzzfeed and iHeartMedia praised the move, highlighting its potential in enhancing partnerships and underlining their significant social media reach respectively.

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Google executive testifies innovation key to avoid becoming next road kill, reports Reuters

General

Oct 26, 2023

Google's Prabhakar Raghavan testified in an antitrust trial, highlighting competition challenges Google faces from smaller entities.

Raghavan, a senior vice president, recognised emerging competitors such as TikTok, indicating younger users are moving away from Google for certain search needs. He also referenced the term "Grandpa Google", suggesting a shift in user perception.

The trial, concluding in mid-November, scrutinises Google's alleged market dominance, contrasting with Raghavan's depiction of the company striving to stay relevant amidst evolving competition.

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European Commission confirms requests for information on harmful content, reports Reuters

General

Oct 26, 2023

The European Commission clarified that it has not commenced formal investigations into Meta, TikTok, and X regarding the removal of harmful content. Instead, they've issued requests for information to these platforms. This clarification follows EU industry chief, Thierry Breton's statement which suggested otherwise.

A TikTok representative confirmed the company's receipt of the information request and expressed its intent to respond accordingly.

These tech firms are under increased observation due to a rise in harmful content and disinformation, especially post the Hamas attack on Israel. The EU's Digital Services Act mandates stringent action from tech platforms on such content.

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Buyers Find Their Ads Still Play When the TV Is Off, reports AdWeek

General

Oct 25, 2023

Advertisers are concerned about wastage, with a 2022 study by GroupM and iSpot showing 8-10% of connected TV impressions occurred when TVs were off, costing around $1 billion annually. This issue is attributed to external streaming devices unaware of TVs being switched off.

A year later, the problem persists. While some notice improvements, there's debate over the root cause, with possibilities ranging from tech issues to deliberate fraud.

Efforts to rectify include agencies like MediaMonks pursuing direct deals with content creators. Additionally, new tech solutions aim to better track these 'ghost' impressions, promoting industry transparency.

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Google announces tools to help users fact check images, reports TechCrunch

General

Oct 25, 2023

Google is introducing tools to offer deeper context for images, aiming to tackle misinformation. The "About this image" features, accessible to English speakers globally, shed light on an image's history, metadata, and its depiction on different websites, challenging false information.

Additionally, Google will highlight if an image is AI-generated and has introduced symbols to clearly identify such images, an effort echoed by companies like Adobe and Microsoft.

To further promote transparency, Google is providing journalists and fact-checkers with the FaceCheck Claim Search API. Simultaneously, the tech giant is experimenting with generative AI to describe unfamiliar online sources.

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Google launches AR beauty ads for lip and eye products, reports TechCrunch

General

Oct 25, 2023

Google has unveiled AR Beauty ads, allowing consumers to virtually "try on" beauty products via Google Shopping. Instead of standard product images, users can preview how products might appear on themselves or a chosen model, complemented by product details and an efficient checkout.

The AR ads will be featured on mobile-specific Google channels, including the Shopping tab, Search, and Google Images. Lilian Rincon, senior director of consumer shopping at Google, suggests such interactive tools could revolutionise the industry.

Data indicates AR ads outpace conventional display ads in performance, with projections suggesting global AR ad revenue might surge to $6.68 billion by 2025.

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Apple Raises Prices of TV+ to $9.99, reports Bloomberg

General

Oct 25, 2023

Apple Inc. has raised subscription prices for its Apple TV+, Arcade gaming, and News+ services. TV+ now costs $9.99 monthly, up from $6.99, with its yearly fee now $99. Arcade's price has risen to $6.99 from $4.99, and News+ to $12.99 from $9.99.

Apple One's bundled services have also seen increases. The basic package, including Music, TV+, Arcade, and 50GB of iCloud storage, is now $19.95, up from $16.95. Family and Premier plans experienced similar hikes.

These price revisions come after Apple TV+ expanded its content, and as other platforms, like Netflix, also raised their subscription costs.

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Disney Uses Self-Service To Attract New Buyers, With A Focus On Local, reports AdExchanger

General

Oct 25, 2023

Disney has enhanced its advertising strategy by introducing self-serve programmatic features to the Disney Campaign Manager. This move aims to broaden the platform's scope beyond just Hulu, preparing to incorporate Disney+ and ESPN+ in the near future.

The primary goal is to lure local TV advertisers with superior geotargeting capabilities. Jennifer Donohue, SVP of local sales, emphasised the edge over traditional linear targeting methods, which can be inaccurate.

Since its inception, the Campaign Manager has attracted approximately 800 new agencies. Disney cites a 50% increase in local ad buyer engagement, facilitated by the platform's self-service features and integrated third-party data sets.

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Amazon Ads launches AI image generation, reports Search Engine Land

General

Oct 25, 2023

Artificial Intelligence

Amazon has introduced an AI tool allowing select advertisers to enhance product images by adding backgrounds or sceneries. Products presented in a 'lifestyle scene' can achieve up to 40% higher click-through rates.

Using the Amazon Ad Console, advertisers can select a product and generate brand-themed images via generative AI. These images can be further customised or set to display as a looping slideshow.

Currently, the AI feature is available to a limited number of advertisers. Amazon emphasises its user-friendliness and anticipates it will benefit a range of advertisers, from small businesses to major brands.

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One Year On, Twitter Continues to Burn a Hole Through Bank Balance Sheets, reports WSJ

General

Oct 25, 2023

Banks that financed Elon Musk's $44 billion Twitter acquisition, now renamed X, face challenges as they retain significant debt. Institutions like Morgan Stanley and Barclays lent Musk $13 billion but have struggled to offload the discounted debt due to X's reduced market allure.

They now anticipate a 15% loss, or about $2 billion, when they finally sell this debt. Major stakeholders, including Morgan Stanley and Barclays, are set to incur substantial losses.

Having held onto the debt longer than usual, banks are preparing to divest some, dependent on a credit rating. A low rating for X could further exacerbate these losses.

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Amazon discloses 181 mln users in EU in first store transparency report, reports Reuters

General

Oct 25, 2023

Amazon reported over 181 million users in the EU and employs 150,000 people there, per its first transparency report, aligned with the EU Digital Services Act (DSA).

Introduced in August, the DSA set rules for platforms with over 45 million EU users. Amazon contests its categorisation, asserting it isn't the top retailer in any EU countries.

The firm identifies Germany as its primary EU market with 60 million users. In the first half of 2023, it autonomously removed 274 million content pieces violating its rules and received 8,863 legal EU governmental requests for user information.

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UK digital ad growth slows despite surge in video spend, reports The Media Leader

General

Oct 25, 2023

The UK's digital ad market rose by 5% to £13.8bn in the first half of 2023, with display video ads, including platforms like YouTube, seeing an 11% growth, as reported by IAB UK and PwC.

However, classified ads declined by 13%. Meanwhile, mobile ad spend grew 9%, highlighting the surge in short-form video content, especially among the 15-24 age group.

Search ads continued to lead, representing 50% of all digital expenditure, at £7bn. IAB UK CEO, Jon Mew, commended the digital ad sector's resilience amidst economic challenges, emphasising the substantial investment in video formats.

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Microsoft and OpenAI-backed AI safety forum names first director and plans advisory board, reports Reuters

General

Oct 25, 2023

Artificial Intelligence

The Frontier Model Forum, supported by major players like OpenAI, Microsoft, and Google, announced its inaugural director, Chris Meserole, previously of the Brookings Institution.

This forum, initiated in July, centres on "frontier AI models", surpassing current top-tier models. These models have led to concerns regarding their potential harmful impacts on public safety.

With AI regulation on the agenda for numerous countries and the UK hosting a global AI safety summit this November, the forum is set to play a key role. It has also secured over $10 million for technology research from its sponsors and collaborators.

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Insiders question WPP CEO Mark Read's bounceback plan after chaotic period of mergers, account losses, and a stock market slump, reports Insider

General

Oct 25, 2023

WPP insiders are expressing doubts over CEO Mark Read's plans to revitalise the company following challenging times for its GroupM media business, which recently faced significant account losses, diminishing their global ad spend influence.

Despite these setbacks, Christian Juhl, GroupM CEO, convened with global agency CEOs to discuss WPP's media investment strategy, which drives a significant portion of the company's growth.

Amidst these discussions, speculations have arisen around WPP's broader strategy, particularly as numerous agency mergers take place within the conglomerate. The overarching sentiment suggests a need for clarity and direction, especially with rivals such as Publicis making notable strides in the advertising space.

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Amazon launches European sovereign cloud as EU data debate rages, reports CNBC

General

Oct 25, 2023

Amazon is introducing a unique cloud service in Europe for entities in highly-regulated sectors.

The Amazon Web Services European Sovereign Cloud will operate entirely within Europe, ensuring data remains within the EU and is controlled solely by EU-resident AWS staff.

This move emphasises the significance of Europe's strict data privacy rules and its push for "digital sovereignty", aiming for the EU to control its own data and technology. With rising concerns about data storage with non-European companies, Amazon's endeavour seeks to address these worries, mirroring similar efforts by tech giants like Google Cloud and Microsoft to meet EU requirements.

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Meta Earnings For Q3 2023 Show +23.2% YoY Revenue Growth, Net Income Up By +163.5% YoY

+ 23% YoY Opinions

Earnings

Oct 25, 2023

WSJ reports:

Meta Platforms celebrated its largest quarterly revenue since going public, posting $34.1 billion, a 23% surge compared to the previous year. This growth, attributed to enhanced ad-targeting and AI advancements, comes after the tech giant's struggles following Apple's 2021 privacy changes.

Mark Zuckerberg highlighted AI as a major investment for 2024, intending to divert more resources towards its evolution. Additionally, the company's new microblogging app, Threads, aims to rival Twitter, targeting one billion users.

However, concerns loom over Meta's Reality Labs division, which saw a 26% sales dip and reported a significant operating loss, drawing attention despite the company's overall positive trajectory.

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Amazon Prime Video Ad Package Receives Advertiser Pushback, reports AdAge

General

Oct 25, 2023

Amazon is in talks with major ad agencies regarding its new Prime Video ad tier, setting rates at $30 to $38 CPMs. Although these rates undercut some competitors like Netflix, they're still considered steep by several media buyers, given the market conditions.

Last month, Amazon unveiled its plan to introduce ads to Prime Video, targeting the same market as premium streamers. While its rates are more market-responsive than initial competitors, Amazon's demands for substantial upfront investments from media firms have raised eyebrows.

Media buyers criticise Amazon's timing, as many budgets are already allocated for the year. Despite this, Prime Video's vast potential audience remains attractive for advertisers.

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Google Ads testing new overview dashboard for advertisers, reports Search Engine Land

General

Oct 25, 2023

Google is trialling a revamped dashboard within its Ads console, enabling users to personalise the data they view and browse more information using a carousel format.

Anthony Higman first noticed the changes, highlighting the enhanced flexibility in metric selection and time-segmentation directly from the overview. Google's Ads Liaison, Ginny Marvin, confirmed they are conducting an experiment involving select advertisers to offer increased versatility on the overview page.

If introduced broadly, this feature could significantly expedite the advertising process on Google Ads, allowing users to access tailored, pertinent data more efficiently.

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Amazon unboxes a suite of new media tools at its flagship advertising conference, reports Digiday

General

Oct 25, 2023

Amazon showcased its burgeoning role in digital advertising at its "Amazon unBoxed" event. Predictions suggest Amazon will capture $33.96 billion in U.S. ad revenue, although still behind Alphabet and Meta. The firm is optimistic about bridging this revenue chasm with new initiatives.

Among the launches are an advanced clean room service for publishers and upgrades to its demand-side platform. These enhancements promise advertisers improved audience insights and cross-channel strategies.

Furthermore, Amazon's new "Publisher Cloud", built on AWS Clean Rooms, offers stronger privacy assurances. Initial trials with this tool highlight its potential to revolutionise advertising efficiency and interoperability.

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PayPal Hires GroupM As Global Media Agency Of Record, reports AdAge

General

Oct 25, 2023

PayPal has appointed GroupM as its global media agency of record, a decision reached after a year-long review. The digital payments company was particularly impressed by GroupM's full-funnel performance marketing strategy, employing data and analytics to connect with both businesses and consumers, noted PayPal's Chief Marketing Officer, Leanne Sheraton.

Highlighting PayPal's extensive global reach with over 431 million active accounts, Sheraton emphasised their ambition to evolve beyond just online payments, aiming to further empower their customers in the global economy.

While financial details remain undisclosed, PayPal's 2022 US media expenditure totalled $112.2 million. Prior to this, Havas Media managed most of PayPal’s European media activities.

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Meta Outlines Brand and User Safety Approaches With Mini-Site, reports SocialMediaToday

General

Oct 24, 2023

Meta has unveiled a "Media Responsibility" framework to enhance user safety and protection in its apps. This initiative comprises four pillars: safety & expression, diversity & inclusion, privacy & transparency, and sustainability.

Contrastingly, Elon Musk's X platform relies on crowd-sourced moderation through Community Notes, leading to potential misinformation on contentious issues.

Meta's new approach draws from its extensive experience, aiming for transparency and accountability, especially in managing misleading content.

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Microsoft Earnings For Q3 2023 Show +12.8% YoY Revenue Growth, Net Income Up By +27.0% YoY

+ 13% YoY Opinions

Earnings

Oct 24, 2023

Reuters reports:

Microsoft's Q1 revenue rose by 13% to $56.5 billion, surpassing Wall Street expectations, driven by anticipations around its AI services and strong performance of its Intelligent Cloud unit, including a 29% growth for Azure.

Compared to Google-parent Alphabet’s cloud outcomes, Azure is seemingly gaining a competitive edge, with experts speculating Microsoft's robust AI communications are influencing corporate decisions.

Financial highlights revealed Microsoft's Q1 profit reached $2.99 per share, outdoing the forecasted $2.65. The company's capital expenditure was noted at $11.2 billion, reflecting a rise in AI-centric investments.

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Alphabet Earnings For Q3 2023 Show +11.0% YoY Revenue Growth, Net Income Up By +41.5% YoY

+ 11% YoY Opinions

Earnings

Oct 24, 2023

NYT reports:

Alphabet, Google's parent, reported an 11% year-on-year revenue rise to $76.7 billion, with profits increasing by 42% to $19.7 billion. However, Google's Cloud Platform performance raised concerns among investors, leading to a 5% decline in share price post-trading.

The company has prioritised generative artificial intelligence, undergoing workforce reductions and reorganisation, resulting in a current employee count of 182,381.

Google's Cloud division, heavily invested in AI, posted a 22% revenue increase to $8.4 billion, slightly missing analyst predictions. Concurrently, Google search and YouTube ad revenues saw positive growth, aligning with or surpassing expectations.

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Dentsu’s Merkury Charts A Post-Cookie Future, reports AdExchanger

General

Oct 24, 2023

User Identifiers

Dentsu introduced identity solutions for Merkury, aiming for a unified customer view. By merging tech resources and centralising data, marketers can better control their first-party data.

Historically, creative and media teams operated separately, leading to fragmented campaigns. Merkury’s tools aim for cohesive brand messaging by linking loyalty programs to media outreach.

As the industry gravitates towards first-party data, Dentsu's Merkury still utilises cookies but is emphasising relevant indicators like device IDs. This aligns with the industry's post-cookie direction, focusing on personalised consumer interaction.

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Spotify Earnings For Q3 2023 Show +10.6% YoY Revenue Growth, Net Income Up By +139.2% YoY

+ 11% YoY Opinions

Earnings

Oct 24, 2023

FT reports:

Spotify reported a Q3 profit, attributing it to price increases and cost-cutting measures. The streaming giant announced a net income of €65mn on €3.4bn revenue, a sharp contrast to its €166mn loss the previous year.

Operating expenses were reduced by 13% after significant investment in podcasting faced investor scrutiny. Despite the price rise, Spotify added 6 million subscribers in Q3, outpacing Wall Street's expectations.

Shares in Spotify rose 10%, and the firm revealed plans to introduce 15 hours of monthly audiobook content, partnering with major publishers, as it aims to expand its audio offerings.

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Snap Earnings For Q3 2023 Show +5.3% YoY Revenue Growth, Net Loss Up By +2.4% YoY

+ 5% YoY Opinions

Earnings

Oct 24, 2023

Bloomberg reports:

Snap Inc. reported a 5.4% rise in Q3 revenue to $1.19 billion, outperforming the predicted 2% decrease. This uptick follows Snap's consistent efforts to enhance its Snapchat app's advertising capabilities, with CEO Evan Spiegel highlighting their focus on better advertiser ROI.

Snapchat's subscription model, Snapchat+, has amassed over 5 million subscribers. In contrast, an initiative aimed at providing augmented reality services to businesses was discontinued due to its complexity and high costs.

Despite a Q3 net loss of $368.3 million, Snap's shares surged 15%. The company also announced the impending retirement of COO Jerry Hunter, who played a pivotal role in streamlining their ad business.

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Apple to Revamp TV App in Step Toward Simplifying Video Services, reports Bloomberg

General

Oct 24, 2023

Apple is set to revamp its TV app, aiming to unify its varied video offerings by December with an upcoming tvOS update. This redesigned app will consolidate content from platforms like iTunes, Apple TV+, and third-party services.

In the overhaul, Apple will eliminate standalone apps on Apple TV that allow movie and show rentals and purchases. The intent is to funnel users towards the main TV app, simplifying its video strategy and rendering the iTunes option redundant.

The Cupertino-based tech giant, investing heavily in content such as Martin Scorsese's 'Killers of the Flower Moon', wants to become the primary hub for streaming content and a prominent content provider.

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Italy backs calls for tech firms to help fund EU telecoms networks, reports Reuters

General

Oct 24, 2023

Italy's Industry Minister, Adolfo Urso, has expressed tentative support for EU proposals requiring Big Tech firms to contribute to telecoms infrastructure costs. At an EU meeting in Spain, he highlighted the importance of fair contributions from digital beneficiaries.

Major telecoms companies argue that giants like Google, Facebook, and Netflix should shoulder some high-speed network expenses due to their significant internet traffic volume, terming it "fair-share funding". In contrast, Big Tech views it as an "internet tax".

The EU's industry chief, Thierry Breton, is set to propose a strategy on this issue, with Italy advocating for a comprehensive evaluation of Big Tech's network impact.

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US states' lawsuit: Meta's Instagram linked to depression, anxiety and insomnia in kids, reports Reuters

General

Oct 24, 2023

33 US states have sued Meta Platforms, including its subsidiary Instagram, accusing them of intensifying a youth mental health crisis through their addictive designs. The suit claims Meta concealed platform risks, purposely ensnaring young users for profit.

Studies have correlated Meta's platforms with children's mental health issues, including depression and educational disruptions. Responding, Meta criticised the decision, advocating for industry-wide age-appropriate standards.

The legal challenge is among several against social media giants, spotlighting their impact on youth. Previous exposures, like a 2021 whistleblower's disclosures, highlighted Instagram's negative effects on young users. Potential penalties for Meta could be substantial.

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Comscore’s Proximic Adds New Political Segments To The Trade Desk, reports AdExchanger

General

Oct 24, 2023

Comscore's Proximic has introduced new audience segments for political advertisers on The Trade Desk. These aim to refine targeting based on viewers' TV habits, potentially a more reliable metric than voter registration.

Using Comscore’s set-top box data, advertisers can adapt their content for Connected TV (CTV) and online video according to viewers' news preferences. This helps political parties reach their desired audience more efficiently.

As the importance of streaming grows in political campaigns, this precision targeting is set to minimise wastage seen in traditional broadcasting. The goal: maximise reach to potential voters by understanding their viewing habits.

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VAB Halts ANA Talks, TV Trade Group Cites Google And Meta’s Influence On Marketer Group, reports AdAge

General

Oct 24, 2023

The Video Advertising Bureau (VAB) has suspended talks with the Association of National Advertisers (ANA) due to concerns over Google and Meta's influence on the ANA. They seek consistent measurement standards across all platforms, ensuring complete transparency.

Cunningham, VAB's CEO, highlights Google and Meta's significant roles at ANA's upcoming conference in Orlando, suspecting this prominence is due to their sponsorships. He's also concerned about ANA's silence on Google's video ad controversies.

The industry is currently grappling with transparency issues. While Google advocates for a two-second view standard, VAB members are pushing for duration-based metrics, reflecting wider industry tensions around digital advertising.

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Massachusetts to update multistate probe on Instagram's impact on kids, reports Reuters

General

Oct 24, 2023

Advertising To Children

The Massachusetts attorney general's office has announced it will release an update on Tuesday concerning a multistate investigation into Meta Platforms, primarily focusing on claims that its subsidiary, Instagram, poses harm to children. Initiated in 2021, this bipartisan probe has been scrutinising allegations that Meta pushed Instagram on children, regardless of potential negative impacts.

In response, a representative from Meta expressed disappointment, suggesting that attorneys general should collaborate with the industry to set clear standards for apps targeting teens.

Meanwhile, states like Connecticut and Vermont hinted at forthcoming legal actions, while Tennessee and Virginia have scheduled press conferences on Meta and larger tech companies.

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Paramount+ Sets International Rollout Plans for Ad Tier and Premium Offers in Australia and Canada, Among Other Markets, reports Variety

General

Oct 23, 2023

Paramount+ is expanding its international distribution with plans to introduce premium and advertising-based subscription tiers. The premium subscription, featuring blockbusters, exclusive shows, and enhanced viewing formats, will debut in Australia, Brazil, Canada, and Mexico on Nov. 16. This tier allows for four simultaneous streams, double the standard offer.

The advertising-supported tier will be introduced in select international markets, including Australia and Canada, from 2024. Paramount+ in Mexico and Brazil will maintain their mobile-only streaming option initiated in April.

Marco Nobili, VP for Paramount+, emphasised the company's goal to diversify its offerings for different consumer segments and to engage more with advertisers.

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