AdExchanger reports:
DoubleVerify (DV) showcased robust growth in Q3, with a 28% increase in revenue to $144 million, buoyed by its fixed-fee, volume-based model. Activation revenue led the way, growing 31% to $81.7 million, largely due to a surge in programmatic product usage.
DV's success in short-form video and social media platforms, particularly with Meta, has been significant, with a notable increase in content classification. Although smaller, the CTV segment shows potential for growth.
Key client acquisitions, attributed to DV's attention metric product, have bolstered its prospects. Consequently, DV has raised its full-year revenue forecast, reflecting confidence in its ongoing growth and market position.