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Amazon eyes $20 bln exports by 2025 from India, says company official, reports Reuters

General

Nov 17, 2023

Amazon is targeting $20 billion in merchandise exports from India by 2025, increasing its small seller base on its e-commerce platform. The demand for 'Made in India' products is growing globally, particularly during major sales events.

The Amazon Global Trade platform in India has grown substantially, now featuring over 100,000 small manufacturers, many of whom are new to exporting. These sellers are experiencing significant growth through access to global markets.

To boost Indian exports, Amazon has reduced its subscription fees for new exporters. This initiative aligns with the need to counter India's recent decline in goods exports, leveraging international holiday sales.

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No more ads on Elon’s X, EU Commission tells staff, reports Politico

General

Nov 17, 2023

The European Commission has ceased advertising on social media platform X, citing concerns over the spread of disinformation. This decision, particularly related to disinformation around the Israel-Hamas conflict, aims to protect the Commission's reputation.

The move comes as X faces scrutiny under the EU's Digital Services Act (DSA) for its content moderation practices. While the EU services will continue to use X for communication, paid advertising has been halted.

The Commission is exploring alternatives like LinkedIn, Instagram, Facebook, or digital advertising on websites. This change follows controversy over the Commission's targeted advertising on X, which had raised privacy and regulatory concerns under the DSA.

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Google’s revised Chrome extension standard loosens restrictions on ad blockers, reports The Verge

General

Nov 17, 2023

Google has resumed its Manifest V3 update for Chrome extensions, initially paused due to concerns over ad blocker limitations. The update includes enhanced content filtering for ad-blocking extensions, addressing some of the previous criticisms.

Manifest V3 changes the way browser extensions function, including restricting developers from using remote server code. Set for June 2024, this update will disable existing Manifest V2 extensions in Chrome.

Despite improvements in Manifest V3, critics argue it still imposes excessive restrictions on developers, hindering innovation. This development follows Google's recent moves against ad-blockers, notably YouTube's efforts to limit video access for users with ad-blocking extensions.

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TikTok to prohibit videos promoting bin Laden's Letter to America, reports Reuters

General

Nov 17, 2023

TikTok has banned content promoting Osama bin Laden's 2002 letter, following its recent circulation on the platform amid discussions about the Israel-Hamas conflict. The letter, containing justifications for attacks against Americans and antisemitic comments, violates TikTok's policies against supporting terrorism.

The platform has taken measures to ensure the letter's content does not appear in search results, aligning with guidelines against extremist content. This proactive step responds to growing concerns among U.S. lawmakers about TikTok's potential role in spreading extremist views.

The Guardian has removed the letter's full text from its website to prevent misinterpretation. TikTok's efforts to control content dissemination highlight the challenges in moderating controversial material on social media platforms.

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Online hate watchdog moves to dismiss lawsuit from Elon Musk’s X, reports CNN

General

Nov 16, 2023

The Center for Countering Digital Hate (CCDH) is contesting a lawsuit from X Corp., previously Twitter, arguing it's an attack on free speech. X Corp. accuses CCDH of harming its advertising revenue by criticizing the platform's handling of hate speech.

Since Elon Musk's takeover, CCDH reports increased hate speech on X, contributing to advertiser withdrawals. X Corp. blames CCDH for significant revenue losses, citing breaches of terms and federal laws.

CCDH has filed a motion to dismiss under California's anti-SLAPP law, asserting their research used public information and did not violate X Corp.’s terms. They accuse Musk of failing to address platform issues.

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X Races to Contain Damage After Elon Musk Endorses Antisemitic Post, reports NYT

General

Nov 16, 2023

Elon Musk's recent endorsement of an antisemitic post on X has caused internal turmoil at the company. Employees are grappling with the fallout as advertisers question Musk's controversial comments and the platform's content moderation policies.

This incident has intensified concerns among X's workforce, particularly regarding the handling of hate speech and discriminatory content under Musk's leadership. The situation reflects broader challenges within the company in moderating offensive content and maintaining a responsible social media environment.

The controversy at X highlights the internal struggle in managing and responding to problematic content and leadership decisions.

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Google Antitrust Judge Says He Has No Idea How He Will Rule, reports WSJ

General

Nov 16, 2023

The U.S. Justice Department's antitrust case against Google is nearing a decision, with Judge Amit Mehta set to rule on whether Google's dominance in search queries constitutes an illegal monopoly. The trial, which lasted 10 weeks with over 50 witnesses, has left Mehta uncertain about his verdict.

If found guilty, Google could face measures to restore market competition, though a complete breakup of the company is considered unlikely. Alternatives like injunctions to promote competition are more probable.

The trial highlighted Google's financial arrangements with Apple, revealing shared revenues from search ads. The outcome will significantly impact how antitrust laws apply to modern tech giants and Google's market practices.

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Jewish Celebrities and Influencers Confront TikTok Executives in Private Call, reports NYT

General

Nov 16, 2023

Jewish TikTok creators, including prominent figures like Sacha Baron Cohen, confronted TikTok executives in a meeting about the surge of antisemitism on the platform. Cohen criticized TikTok for failing to curb hate speech and misinformation effectively.

TikTok executives acknowledged the challenges in moderating content but admitted there's no simple fix. The discussion also focused on the platform's handling of the controversial slogan “from the river to the sea,” often perceived as antisemitic.

The meeting underlined TikTok's struggle to balance free speech with effective moderation. The platform pledged to tackle hateful content and improve support for creators facing harassment.

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Elon Musk’s X Loses Bid to Scrap FTC Privacy Order, reports WSJ

General

Nov 16, 2023

A federal judge has denied X Corp.'s request to alter or end a consent order with the FTC regarding user data handling, also rejecting a move to stop an FTC deposition of Elon Musk. X Corp., formerly Twitter, was acquired by Musk last year.

The platform agreed to FTC oversight and a $150 million fine in May 2022 to settle a privacy lawsuit. X Corp. later sought to terminate this agreement, claiming excessive FTC scrutiny post-Musk's acquisition.

The FTC's intensified information requests followed substantial layoffs at X Corp., affecting security and compliance. The 2022 settlement stemmed from allegations that Twitter misused user data, breaching a 2011 FTC order.

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The EU will finally free Windows users from Bing, reports The Verge

General

Nov 16, 2023

Microsoft is updating Windows 11 in the European Economic Area (EEA) to comply with the European Commission's Digital Markets Act. By March 2024, users will be able to disable Bing web search, remove Microsoft Edge, and add custom web search providers.

These changes are specific to EEA users, allowing the uninstallation of certain apps and the integration of alternative search providers in Windows Search. Microsoft is using the region settings during device setup to determine user eligibility for these updates.

Microsoft is currently testing these updates in Windows 11 and plans to make similar changes to Windows 10, ensuring compliance with the Digital Markets Act by March 6th, 2024.

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IBM pulls adverts from X after report finding they ran next to Nazi content, reports FT

General

Nov 16, 2023

IBM has halted its global advertising on Elon Musk’s X following a report that linked its ads with pro-Nazi content. The report by Media Matters highlighted major brands' adverts appearing beside material promoting Adolf Hitler and the Nazi Party.

This move reflects IBM's stance against hate speech, with other companies like Comcast also reviewing their advertising on the platform. Musk's relaxed moderation policies have previously led to a decline in ad revenues due to brands withdrawing over content concerns.

X's efforts to reassure advertisers of a safe environment face setbacks with these developments. Musk's own controversial posts add to the challenges in maintaining a brand-safe platform.

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US SEC presses judge to force Elon Musk to testify in Twitter probe, reports Reuters

M&A

Nov 16, 2023

The U.S. Securities and Exchange Commission (SEC) has requested a federal judge to mandate Elon Musk's testimony for its investigation into his takeover of Twitter, now called X. The investigation centers on Musk's stock purchases and related activities in 2022.

Musk has resisted the SEC's demand, arguing he has already testified twice and accusing the SEC of overreaching. The SEC, however, insists it is within its legal rights to seek further information for its inquiry.

This request deepens the ongoing contentious relationship between Musk and the SEC, highlighting the regulator's determination to thoroughly probe the high-profile acquisition of Twitter.

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Twitch launches Privacy Center to educate users about their personal data, reports TechCrunch

General

Nov 16, 2023

Twitch has introduced a Privacy Center to educate users on data privacy, responding to research showing many users are unaware of how their data is used. The center aims to provide clear, actionable information, enhancing transparency and understanding.

The initiative targets Twitch's young user base, clarifying how personal data is collected and utilized. Twitch discovered users often forgot their privacy settings and lacked clarity on data usage, prompting a need for straightforward, accessible privacy information.

Twitch's Privacy Center offers resources and tools for users to manage their data, aligning with the platform's Privacy Principles of transparency, control, and choice. Despite these efforts, skepticism remains about the sincerity of social platforms' data practices.

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Uber and Spotify Are Tapping Into Changing Consumer Behaviors, reports AdWeek

General

Nov 16, 2023

Audio Advertising

Uber and Spotify are observing a shift towards longer-form content, particularly among younger audiences. Spotify's extensive daily user engagement offers valuable opportunities for in-depth brand storytelling, challenging the notion of short attention spans in younger people.

Spotify's studies reveal that podcasts are popular during morning routines and evening relaxation, suggesting a need for marketers to consider both ad content and the listening environment. This approach can enhance ad effectiveness and cost-efficiency.

Uber's advertising strategy, leveraging its average 20-minute rides, allows for tailored content based on combined data from Uber Eats and ride experiences. This environment offers potential for innovative, integrated ad campaigns, combining branding with performance tactics for more efficient customer engagement.

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Meta teases new AI-powered editing tools coming to Facebook and Instagram, reports The Verge

General

Nov 16, 2023

Artificial Intelligence

Meta CEO Mark Zuckerberg has announced new AI-powered creative tools for Facebook and Instagram, based on the company's Emu image generation model. These tools aim to simplify photo editing and video creation using text descriptions.

"Emu Edit" is the first tool, allowing users to modify images through text inputs. This feature enables precise changes, like removing or replacing objects in photos, without professional editing skills. The second tool, "Emu Video," creates videos from text or images. The release dates for these tools on Facebook and Instagram are still to be confirmed.

These AI-based editing features, integrated into Meta's social platforms, offer users a convenient alternative to third-party editing services.

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LiveRamp Elevates Lauren Dillard to Chief Financial Officer

General

Nov 16, 2023

Leadership Transitions

LiveRamp has promoted Lauren Dillard to Chief Financial Officer, following a period of financial growth including improved revenue and strong operating cash flow. Dillard has significantly contributed to the company's strategic developments and acquisitions, bolstering its data collaboration and privacy capabilities.

CEO Scott Howe commended Dillard's impact and leadership, anticipating her role will further propel LiveRamp's success. Dillard's promotion aligns with the company's strong financial performance and growth trajectory.

The company continues to expand its customer base and has reported notable revenue increases, alongside strategic global partnerships.

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Amazon will allow auto dealers to sell cars on its site, starting with Hyundai, reports CNBC

General

Nov 16, 2023

In 2024, Amazon will start allowing auto dealers to sell cars on its site, beginning with Hyundai. This marks a significant expansion from its existing digital showrooms and car product sales, offering a direct purchase option to consumers.

The new service will enable online car purchasing, with local dealership delivery or pickup options. Amazon's venture into car sales includes a collaboration with Hyundai to incorporate Alexa into their vehicles from 2025.

Amazon's entry into the car sales market impacted shares of existing car dealers, highlighting the distinction between Amazon's dealer-centric model and the direct-to-consumer approach used by companies like Tesla and Carvana.

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One-third of U.S. newspapers as of 2005 will be gone by 2024, reports Axios

General

Nov 16, 2023

News Publishing

The U.S. is experiencing an accelerated decline in local newspapers, with a third of them expected to disappear by the end of next year. This loss typically leaves communities without a replacement, exacerbating the emergence of news deserts.

About 6,000 newspapers remain, down from 8,891 in 2005. The majority now publish weekly, and closures continue at a rate of over two per week. This decline disproportionately affects minority and low-income communities, often in areas with limited broadband access.

Efforts to counter this trend include significant philanthropic funding and potential regulatory solutions. However, the gap in access to quality local news continues to grow, posing a challenge to democracy and civic engagement in America.

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UK will refrain from regulating AI in the short term, reports FT

General

Nov 16, 2023

Artificial Intelligence

The UK has chosen not to regulate its artificial intelligence (AI) sector, diverging from the EU, US, and China. Viscount Jonathan Camrose, the UK's minister for AI, voiced concerns at a Financial Times conference that strict regulations might inhibit industry growth.

Camrose warned against the risks of premature AI regulation, suggesting it could stifle innovation. This decision comes as other global powers actively work on AI regulation.

The UK government, emphasising a pro-innovation stance, has decided against immediate legislation for the AI sector. Critics, however, worry this approach may cause the UK to lag behind the US and EU in AI governance.

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Spotify launches podcast ad marketplace in 5 countries, reports Reuters

General

Nov 16, 2023

Audio Advertising

Spotify is expanding its Spotify Audience Network, a podcast advertising marketplace, to five additional markets including Sweden and India. This expansion is part of its strategy to monetise podcast content globally.

The company, having invested heavily in its podcast division, is now focused on enhancing advertisement revenues. This addresses the need for better audience targeting and wider reach in podcast advertising.

Spotify's latest financial reports show a 16% increase in advertising revenue year-on-year, with a notable double-digit growth in podcast advertising. This highlights the growing importance of podcasts as a revenue stream for the streaming giant.

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Ad Tech Lags The Rest Of The Industry In Setting Decarbonization Targets, reports AdAge

General

Nov 16, 2023

Carbon Emissions

Ad tech firms are trailing in setting decarbonization targets in the advertising industry, as revealed by Ad Net Zero's report. The focus is on the progress of global supporters, including companies like WPP and Google, in achieving zero carbon emissions.

Tech platforms and marketers are leading in setting net zero targets, with agencies and production companies still catching up. Ad Net Zero urges all supporting companies to establish targets by June 2024 to promote sustainable practices.

The report highlights a gap in the industry's sustainability efforts. While some sectors show progress, agencies and ad tech firms lag, underscoring the need for concerted action towards decarbonization goals.

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EU faces privacy complaint over CSAM microtargeting ads it ran on X, reports TechCrunch

General

Nov 16, 2023

Privacy rights group noyb has filed a complaint against the EU Commission for "unlawful micro-targeting" on Twitter related to a legislative proposal. noyb is also considering action against Twitter for enabling ad targeting based on sensitive data, potentially without proper consent.

This case underscores the tension between ad targeting practices and EU data protection laws, highlighting the legal risks of using personal data, especially sensitive categories, for advertising.

noyb's complaint alleges the Commission used targeted ads to sway public opinion, contravening EU standards for political advertising transparency. They urge a full investigation and potential fines for the violations affecting many individuals.

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Microsoft launches a deepfakes creator at Ignite 2023 event, reports TechCrunch

General

Nov 16, 2023

Artificial Intelligence

At the Microsoft Ignite 2023 event, Microsoft unveiled a tool to create and animate photorealistic avatars using Azure AI Speech text to speech avatar. Users can generate videos of avatars speaking scripted content, with the avatars resembling uploaded images and using text-to-speech technology.

This tool serves various purposes, from training videos to conversational agents, supporting multiple languages and dynamic AI interactions. However, it also presents ethical concerns, especially in scenarios like chatbots.

While acknowledging potential misuse, Microsoft has limited access to custom avatars and hasn’t addressed issues around actors’ rights and compensation. The technology's ethical implications, particularly in digital likeness creation, remain a significant concern.

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Spotify to use Google's AI to tailor podcasts and audiobooks recommendations, reports Reuters

General

Nov 16, 2023

Artificial Intelligence

Spotify is expanding its collaboration with Google Cloud, employing large language models (LLMs) to analyze user preferences in podcasts and audiobooks for tailored recommendations. These AI-powered LLMs are adept at generating diverse content forms.

This integration aligns with Spotify's earlier adoption of AI for music suggestions, now extending to its growing non-music offerings like podcasts and audiobooks. The company aims to boost earnings through these formats.

Spotify's enhanced partnership with Google Cloud also focuses on utilizing LLMs for a safer user experience, including the identification and management of potentially harmful content.

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TikTok joins Meta in appealing against EU gatekeeper status, reports Reuters

General

Nov 16, 2023

TikTok is appealing against its "gatekeeper" status under the EU's Digital Markets Act, joining Meta in challenging the designation which imposes stricter rules on tech companies. Meta's appeal excludes Facebook, Instagram, and WhatsApp, focusing on Messenger and Marketplace.

The EU labelled 22 services as "gatekeepers," including those from six major tech firms. Microsoft, Google, and Amazon accepted their status, while Apple's response is pending. The appeal deadline is November 16.

TikTok contends its designation by the EU, based on ByteDance's global value, is inaccurate. It argues it doesn't meet the revenue criteria in Europe, positioning itself as a challenger, not an incumbent, in the digital advertising market.

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Defining Premium Video: VAB And Comcast’s Freewheel Are Trying To Settle TV Industry Debate, reports AdAge

General

Nov 15, 2023

The U.S. media market is debating the definition of "premium video." The Video Advertising Bureau (VAB) and Comcast’s FreeWheel suggest a comprehensive definition encompassing quality, trusted delivery, and optimal viewing, applicable to both TV and digital platforms like YouTube.

Their definition, grounded in marketer and agency research, emphasizes quality content, brand safety, and transparent measurement. It aims to level the playing field between traditional TV and digital platforms, challenging the notion that 'premium' is limited to studio-produced or TV network content.

The FreeWheel-VAB checklist proposes industry-wide standards like brand safety and transparency, sparking a broader dialogue. This initiative seeks a cross-industry consensus on defining premium video, reflecting the evolving media landscape.

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Meta Challenges EU’s Crackdown on Dominance of Big Tech Firms, reports Bloomberg

General

Nov 15, 2023

Meta Platforms Inc. is legally challenging the EU's decision to include Facebook Marketplace and Messenger under the new Digital Markets Act (DMA). The appeal, filed in EU courts, questions specific legal aspects of the DMA but doesn't affect Meta's commitment to compliance.

The DMA, enforceable from March, requires user consent for data sharing across Meta services and compatibility with rival messaging platforms. It aims to prevent dominant platforms from prioritizing their services and restricts data use against competitors.

The DMA affects 22 major platforms, including Google and Apple, the latter also planning an appeal. Meta's move follows disputes over competition in the EU and a settled case in the UK.

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Brands No Longer Need To Build A Roblox Experience To Advertise On Its Platform, reports AdExchanger

General

Nov 15, 2023

Gaming / Metaverse

Roblox is expanding its ad business in 2024, introducing Immersive Ads with video and targeted options. The aim is to enhance ad revenue while maintaining their virtual and real-world economies, with more comprehensive features planned.

The platform's current ad strategy targets users over 13, a segment comprising 57% of its audience. Although still in its early stages, Roblox's ad business is growing, with a shift towards more diverse advertising options including open auction billboard ads.

To compete with major platforms, Roblox is focusing on hiring experts, improving ad measurement, and developing industry partnerships. Enhancements in ad targeting and developer monetisation are part of their strategy to attract a broader advertiser base.

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Google testing new SGE ad format, reports Search Engine Land

General

Nov 15, 2023

Artificial Intelligence

Google is testing a new ad format in its Search Generative Experience (SGE), combining AI-generated answers with sponsored content. This feature displays a product carousel in response to follow-up search queries.

The impact of this ad format on click-through rates (CTR) is uncertain, with potential decreases for both organic and sponsored content. Brands achieving higher placements in SGE might see positive CTR effects. However, these ad formats are still in the testing phase, and their cost implications remain unclear.

SEO consultant Glenn Gabe observed this integration of sponsored content in SGE, particularly following follow-up questions. This indicates Google's active experimentation with new ad formats within its search experience.

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Bing adds AI-generation captions to some search result snippets, reports Search Engine Land

General

Nov 15, 2023

Artificial Intelligence

Bing has integrated AI-generated captions in its search results, using GPT-4 to make snippets more relevant and informative. This feature is designed to help users quickly find the websites they're searching for.

The AI-generated captions are created by analyzing the user's search query and extracting key insights from web pages, resulting in tailored and concise snippets. These captions may vary for different queries and are crafted for accuracy and relevance.

Users and webmasters can opt out of AI-generated captions using NOCACHE or NOARCHIVE tags. It's important for website owners to monitor how these changes affect their site's visibility and click-through rates in Bing Search.

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Omnicom Media Group Is Investing In Chief Media Officers, reports AdAge

General

Nov 15, 2023

Leadership Transitions

Omnicom Media Group (OMG) has been focusing on appointing chief media officers across its network, with Alex Siddall being the latest to be promoted to this role at Hearts & Science USA.

This move is part of OMG's strategy to enhance integration across its agencies.

Siddall's appointment at Hearts & Science USA follows the naming of Suhaila Hobba and Melissa Wisehart as chief media officers at OMD and PHD, respectively. These appointments in the last two months signal a significant investment by OMG in its leadership structure.

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FTC Warns Influencers and Trade Groups Over Aspartame Ads, reports MediaPost

General

Nov 15, 2023

Influencer Marketing

The FTC has warned the American Beverage Association, the Canadian Sugar Institute, and online influencers about inadequate disclosures in aspartame ads on Instagram and TikTok. These ads failed to clearly disclose dieticians' relationships with trade groups or had insufficient disclaimers.

In some instances, disclosures were only made in accompanying text, not in the videos themselves. The FTC emphasizes that disclosures should be easily noticeable in both visual and audible parts of an ad to ensure consumer awareness.

This move highlights the FTC's focus on transparency in influencer marketing, particularly the clear and prominent placement of disclosures like “#sponsored” or “#ad” in social media posts to ensure consumer awareness.

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The Holiday Shopping and Online Ad Outlook Isn’t Very Merry, reports Bloomberg

General

Nov 15, 2023

The online retail and ad markets are preparing for a subdued holiday season. Google's Philipp Schindler reports a surge in deal-related searches, emphasizing consumers' focus on price and convenience, particularly free shipping.

In Asia, the shift in consumer trends is evident during Singles' Day, a major online shopping event. This year, platforms like Alibaba and JD.com may have seen reduced sales, indicating a preference for more significant discounts.

These consumer trends are affecting the advertising industry, with companies like Facebook and Google expecting modest growth. The broader advertising market, including agencies like WPP Plc., is adjusting to lower revenue forecasts due to cautious spending by clients and consumers alike.

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New Yahoo Search experience to start rolling out in the first weeks of 2024, reports Search Engine Land

General

Nov 15, 2023

Artificial Intelligence

Yahoo Search is set to unveil a redesigned search experience in early 2024. This announcement was made by Brian Provost, Senior VP and General Manager of Yahoo Search, during the Q&A session at the Search Marketing Expo Next event.

The initial rollout will focus on basic features, such as a refreshed interface, expected to launch within the first few months of 2024. More advanced AI-driven features are planned to be introduced gradually.

This update signifies Yahoo's anticipated re-entry into the search engine market, sparking interest among those looking forward to experiencing the new Yahoo Search.

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Kroger Precision Marketing Announces Programmatic Solution with Flexible Controls and Decoupled Pricing

General

Nov 15, 2023

Kroger Precision Marketing (KPM) introduces a new programmatic feature with The Trade Desk, enabling advertisers to use Kroger audiences within their DSP setups. This enhances KPM's ad effectiveness measurement, supporting diverse digital campaign formats.

The Hershey Company, an early tester, reports reduced ad waste and increased efficiency. The Trade Desk highlights the feature's precision in targeting and measuring ad performance.

KPM's innovation offers flexible campaign management, effective measurement against sales data, and transparent pricing, addressing the need for transparency in programmatic advertising. The initiative represents KPM's efforts to reduce ad waste, with plans to expand to more platforms.

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Amazon next in line for EU scrutiny over product risks and user rights, reports TechCrunch

General

Nov 15, 2023

Amazon is under European Union scrutiny for its compliance with the Digital Services Act (DSA). The EU Commission seeks information on Amazon's measures against the sale of illegal products and protection of user rights, especially regarding its recommender systems.

The DSA, applying to large platforms, demands transparency in algorithm use and an opt-out for profiling-based recommendations. Amazon's response to these regulations, particularly in managing illegal goods sales and recommendation algorithms, is under examination.

Following DSA disclosures, the EU Commission issued information requests to major platforms, including Amazon, focusing on e-commerce risks, child safety

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Google overhauls Search with tools to follow interests, annotate web pages and more, reports TechCrunch

General

Nov 15, 2023

Google introduces two features to enhance search utility. The first allows users to personalize search by 'following' topics, integrating user interests into search results. The second, an experimental feature in the U.S. and India, lets users add notes to web pages, akin to a Reddit-style model, potentially influencing Google's algorithm.

The notes feature, subject to policy adherence, includes a feed displaying user annotations with visual elements. This aims to enrich AI systems with human-generated insights.

Google's 'Follow' button offers curated content updates in search results and Google Discover, aligning with user interests. Available on mobile devices, it signals a shift towards personalized, user-informed search experiences.

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Meta seeks legislation that would require parents to approve teens’ app downloads, reports TechCrunch

General

Nov 15, 2023

Advertising To Children

Meta proposes that parents should approve app downloads for teens under 16, aligning with a federal legislative push. This follows Pew Research showing 81% of U.S. adults support parental consent for teens' social media use. The efficacy of parental control in teen social media safety remains debated.

The company faces lawsuits from multiple states over alleged harms to young users. Despite self-regulatory steps for teen safety on its platforms, effectiveness concerns persist, highlighted by whistleblower Frances Haugen's revelations.

Meta's latest stance urges app stores to enforce age guidelines, a response to the absence of federal online child safety laws in the U.S.

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Senators demand documents from Meta on social media harm to children, reports Reuters

General

Nov 15, 2023

Advertising To Children

U.S. Senators have demanded documents from Meta Platforms CEO Mark Zuckerberg about the company's research into social media's harmful effects on children. This follows revelations that Instagram, a Meta-owned app, can be addictive and negatively impact teenage girls' body image.

The request aligns with recent hearings involving whistleblowers and a Massachusetts Attorney General lawsuit, indicating Meta executives might have concealed the harmful effects from Congress and the public.

Meta is also facing a multi-state lawsuit for allegedly exacerbating a youth mental health crisis through addictive social media platforms. The company has not yet responded to these recent developments.

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Meta allows ads saying 2020 election was rigged on Facebook and Instagram, reports The Guardian

General

Nov 15, 2023

Meta has revised its political ad policy on Facebook and Instagram, now permitting ads that claim the 2020 U.S. election was rigged. This change, introduced quietly post-2022 U.S. midterm primaries, marks a shift from previously banning such claims during campaigns.

Similar policy adjustments are seen across other social media platforms. X (formerly Twitter) rescinded its ban on political ads, and YouTube stopped removing content falsely alleging U.S. presidential election fraud.

This decision by Meta, influenced by free speech considerations, allows greater visibility for ads disputing election integrity. The move coincides with significant layoffs at Meta, particularly in election policy roles, intensifying concerns about misinformation.

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Americans flock to TikTok for news, reports Axios

General

Nov 15, 2023

News Publishing

TikTok's user base for news consumption has almost doubled since 2020, highlighting a shift towards digital channels. About 58% of Americans now prefer digital news over TV at 27%, with radio and print remaining low in preference.

The growth in news audiences is most notable on TikTok and Instagram. Significantly, one-third of adults under 30 use TikTok for news, marking a 255% rise since 2020. This trend spans across all age groups, not limited to younger demographics.

However, the preference for short-form video news on platforms like TikTok might face challenges from search engines like Google, which prioritize authoritative and credible content in their algorithms.

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Biden bets big on early ads over door-to-door campaigning, reports Axios

General

Nov 15, 2023

President Biden's re-election campaign contrasts with Obama's 2012 approach, allocating over $50 million on TV and digital ads in swing states. Focusing on digital engagement, the campaign believes effective ground operations can commence in 2024, adapting to today's digital-heavy political landscape.

Biden's strategy, led by White House deputy chief of staff Jen O'Malley Dillon, involves an advertising blitz rather than early field organizing. The campaign prioritizes reaching voters through various digital channels, reflecting a shift in campaign tactics.

Amidst debates on field program effectiveness, Biden's strategy is a test case. With limited ground presence so far, the campaign targets specific voter groups digitally, navigating the evolving dynamics of voter engagement.

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A Watchdog Group Calls for an Investigation of X’s Sneaky New Ads, reports Wired

General

Nov 15, 2023

In October, X introduced an ad format potentially violating U.S. laws, failing to label paid posts as ads. Check My Ads filed a complaint with the FTC, citing risks of user deception and scams due to unclear ad labeling.

The complaint highlights issues with ad targeting transparency, leaving users uncertain about the use of their data. Concerns are raised over X's handling of consumer information and ad disclosures.

Since Musk's takeover, X's ad revenue has plummeted, with potential FTC action posing further risks. If the complaint is upheld, X could face significant fines, exacerbating its existing legal and financial challenges.

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GroupM agrees to new program that lets clients experiment within Google’s Privacy Sandbox, reports Digiday

General

Nov 15, 2023

In January 2024, Google's Chrome browser will start phasing out third-party cookies, significantly impacting digital media given Chrome's dominant market share. WPP's GroupM responds by launching a 'post-cookie readiness program' in collaboration with Google, testing Privacy Sandbox APIs to adapt to new privacy standards.

The initiative involves selected clients, aiming to understand privacy technologies and maintain advertising effectiveness under the new guidelines. This forms part of GroupM's strategy to navigate the shifting digital landscape, focusing on privacy-compliant advertising solutions.

GroupM's approach reflects its historical adaptability to digital changes, echoing past strategies like the mPlatform initiative, which addressed evolving privacy laws and client data concerns.

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X is leaving up antisemitic and Islamophobia hate, new report shows, reports TechCrunch

General

Nov 14, 2023

X, previously known as Twitter, faces criticism for failing to moderate hate speech related to the Middle East conflict.

The Center for Countering Digital Hate (CCDH) reported 200 posts with hate speech, yet 196 remain online. This content includes antisemitic, dehumanizing, and violent material, with some posts from verified accounts receiving over 100,000 views.

Despite X's guidelines against hate speech, the platform struggles to enforce them, especially under Elon Musk’s leadership, which saw reduced content moderation. The CCDH's report contrasts with X's claims of addressing over 325,000 violations, highlighting the platform's challenges in moderating content during sensitive global events.

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Web browsing data collected in more detail than previously known, report finds, reports FT

General

Nov 14, 2023

A new report reveals that internet browsing data is being sold in greater detail, increasing risks to individual privacy. This data, segmented by brokers into specific categories like judges or military personnel, can potentially identify individuals, leading to concerns about surveillance and exploitation.

Privacy advocates warn that such detailed data could be misused for surveillance or blackmail, particularly for those in sensitive positions. This highly specific information is widely available for purchase, heightening the risks.

Google and Microsoft are implicated in this data trade, sharing user data for personalized advertising. Despite assurances of privacy protection, the sale of such detailed data segments raises significant privacy and security concerns.

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WPP's GroupM is in the midst of a multiyear transformation plan, reports Insider

General

Nov 14, 2023

Under CEO Christian Juhl, WPP's GroupM has grown but recently lost $1.6 billion in US business. The company, managing $63 billion in media spending, is transitioning to a country-level profit and loss model to streamline operations.

Juhl's strategy centralizes GroupM's media agencies, focusing on collective technology and processes. This aims to enhance efficiency across the enterprise, maintaining distinct agency identities.

Despite restructuring, GroupM confronts challenges like bribery allegations in China and a leadership vacancy in North America. The company will reveal more about its simplification plans at the upcoming Capital Markets Day.

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Yandex to Fully Divest Russian Assets and Distribute Proceeds, reports Bloomberg

General

Nov 14, 2023

Yandex NV, facing investor concerns over its founder's criticism of Russia's Ukraine invasion, is selling its entire Russian operation, including its leading search engine. This marks a shift from earlier plans to sell just a majority stake.

Under pressure from EU sanctions against its founder, Yandex's board will soon discuss the sale, with potential for a deal announcement and payout to investors through dividends or buybacks.

To facilitate the sale, Yandex will form a new unit in Russia's Kaliningrad to consolidate Russian assets, allowing shareholders to convert their stakes. This follows the suspension of Yandex's Nasdaq shares after Russia's invasion of Ukraine.

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IAB Privacy Unveils Accountability Program as Part of its Multi-State Privacy Agreement for Signatories to Earn Certification

General

Nov 14, 2023

IAB Privacy introduces a voluntary Accountability Program within the Multi-State Privacy Agreement (MSPA) framework. Participants can earn an 'MSPA Certified' seal, evidencing compliance with state privacy laws. This seal reassures partners and regulators of a company’s commitment to privacy standards.

Michael Hahn from IAB highlights the program's role in ensuring compliance with unified privacy terms under state laws. The MSPA Certified seal signifies a company’s adherence to privacy requirements, enhancing its credibility and fulfilling legal obligations.

To become MSPA Certified, ad tech firms undergo an assessment by an Authorized Assessor, proving their compliance in transparency, data processing, and adherence to Global Privacy Platform standards. This program is initially open to MSPA-signed ad tech companies.

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TikTok disputes claims of anti-Israel bias amid calls to ban the app, reports TechCrunch

General

Nov 14, 2023

TikTok is under scrutiny from U.S. politicians, including Senator Josh Hawley, who allege the platform promotes pro-Palestinian content, influencing young voters' views on the Israel-Hamas conflict. TikTok refutes these claims, asserting its algorithm does not favor any side and emphasizing the flawed analysis of hashtag comparisons.

The debate centers on TikTok's impact on American perceptions of the conflict. Critics like Senator Marco Rubio suggest TikTok shapes anti-Israel sentiment among youth. TikTok counters, highlighting the neutrality of its content generation and recommendation algorithm.

Gallup polls, however, indicate American youth's sympathy towards Palestine predates TikTok, suggesting deeper, long-standing political shifts rather than social media influence.

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X says 325K posts and 375K accounts actioned over Israel-Hamas war violations, reports TechCrunch

General

Nov 14, 2023

X, previously Twitter, faces scrutiny over handling Israel-Hamas conflict content. Their report, lacking external verification and comparative data, claims action on 325,000 posts for violating terms, including violent speech. Over 3,000 accounts, some linked to Hamas, were removed.

X's efforts include targeting antisemitic content and training staff, yet details on method and scale are unclear. Over 25,000 pieces under synthetic media policy were actioned, with 375,000 accounts suspended or restricted.

Their report raises concerns about data accuracy and comprehensiveness, highlighting challenges in managing platform content amidst complex geopolitical issues.

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Alphabet CEO Pichai Grilled on Record-Keeping at Google Play Trial, reports Bloomberg

General

Nov 14, 2023

Sundar Pichai, CEO of Alphabet Inc., faced tough questioning at an antitrust trial about Google Play. Epic Games Inc.'s lawyer grilled him over allegations of hiding internal communications from antitrust scrutiny.

Pichai admitted using attorney-client tags on emails for legal advice, preventing forwarding. He confessed to not saving Google chats, defying a court order for record preservation.

The scrutiny is linked to Google’s "Communicate with Care" program, which instructed staff to involve lawyers in discussions and use chat features that delete conversations after 24 hours. Pichai, with a long history at Google, has been instrumental in developing Android and the Chrome browser.

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YouTube To Require Disclosure When Videos Include Generative AI, reports Bloomberg

General

Nov 14, 2023

Artificial Intelligence

YouTube will soon require creators to disclose AI-manipulated or synthetic content in videos, especially on sensitive topics like elections and health. Creators who don't comply may face penalties including content removal.

The new policy mandates a disclosure label for digitally manipulated content, with more prominent labels for videos on critical issues. YouTube is developing tools for enforcement and will label content created using its AI tools.

Google, YouTube's parent company, emphasizes responsible AI deployment amidst misinformation concerns. YouTube plans to allow removal requests for AI-generated content impersonating individuals or artists, evaluating each request based on specific criteria.

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Meta, Alphabet, ByteDance and Snap must face social media addiction lawsuits, reports Reuters

General

Nov 14, 2023

Advertising To Children

A U.S. judge rejected attempts by social media giants like Alphabet, Meta, ByteDance, and Snap to dismiss lawsuits accusing them of addicting children to their platforms, causing mental health issues.

The ruling, by Judge Yvonne Gonzalez Rogers, applies to numerous cases alleging negative effects like anxiety and depression in children due to social media use.

The suits demand compensation and cessation of the companies' alleged harmful practices, with over 140 school districts and 42 states filing similar actions. The plaintiffs celebrated the ruling as a significant win. The judge dismissed the companies' immunity claims under the First Amendment and the Communications Decency Act but did drop some design flaw allegations.

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Microsoft and Google will not challenge EU gatekeeper status, reports Reuters

General

Nov 14, 2023

Microsoft and Google will not oppose the EU's Digital Markets Act (DMA), requiring them to facilitate user movement between competing services.

The DMA affects 22 services from major tech firms like Alphabet, Amazon, Apple, Meta, Microsoft, and ByteDance. Google, with the most services under DMA, chooses cooperation over conflict with EU regulators.

Despite Google's compliance, others like Zalando and Amazon challenge the related Digital Services Act. Amazon remains non-committal, while Microsoft accepts its gatekeeper role for Windows and LinkedIn. Meanwhile, Meta and TikTok may contest their classifications, with TikTok already disagreeing with its designation. Apple's response is pending amidst reports of a potential challenge.

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Harsh Visuals of War Leave Newsrooms Facing Tough Choices, reports NYT

General

Nov 14, 2023

News Publishing

The conflict between Israel and Hamas is being chronicled through graphic and manipulated images, leading to a disinformation crisis in photojournalism. Both sides use these images to sway public opinion, challenging newsrooms globally in deciding what to publish.

Newsrooms are grappling with the ethical dilemma of showcasing graphic content. Factors like viewer tolerance, sensationalism, and respect for victims guide these decisions. The shift from narrative-driven to practicality-led coverage, amid high-stakes situations like war, adds complexity to the editorial process.

Journalists face logistical challenges and misinformation risks in covering the Israel-Hamas conflict. Access restrictions and the need for verified sources complicate reporting, as they strive to accurately represent events through photography and video.

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For Google Play, Dominating the Android World Was Existential, reports Bloomberg

General

Nov 14, 2023

Google's $8 billion deal with Samsung ensures Google's search engine and Play Store are defaults on Samsung devices. This agreement, revealed in Epic Games' antitrust trial, highlights Google's strategy to dominate app distribution and search engine markets.

Epic Games accuses Google of antitrust practices, focusing on Google's efforts to stifle competition and maintain Google Play's profitability. The trial underscores Google's significant financial commitments to secure market supremacy.

The case critically examines Google's tactics, particularly its lucrative arrangements for default app placements, questioning the fairness of its competitive methods in the tech industry.

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Google fined $164,000 for failing to store user data inside Russia, reports Reuters

General

Nov 14, 2023

Google was fined 15 million roubles ($164,000) by a Moscow court for not storing Russian users' data within Russia, escalating tensions between Russia and foreign tech firms, especially after Russia's 2022 military actions in Ukraine.

The fine follows issues with Google's Russian subsidiary, which struggled with Moscow's content regulations and filed for bankruptcy in 2022 after Russia seized its bank account. Despite these challenges, Google's search engine and YouTube continue to operate in Russia.

This development underlines Russia's firm stance on data sovereignty and internet control, with Google yet to respond to the fine, highlighting ongoing complexities in global tech compliance with Russian laws.

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Google in talks to invest in AI startup Character.AI, reports Reuters

General

Nov 13, 2023

Artificial Intelligence

Google is discussing a significant investment in Character.AI, an AI chatbot startup co-founded by ex-Google employees. Leveraging Google's cloud services and hardware, Character.AI has rapidly gained popularity, especially among younger users, offering virtual celebrity chatbots and subscription services.

Character.AI's user base, mainly aged 18-24, has helped position it as a leading provider of entertaining AI companions. The startup, valued at $1 billion, might see its worth soar over $5 billion with new funding.

This potential investment reflects a broader trend of tech giants like Google and Microsoft investing in AI startups, a practice now under FTC scrutiny for potential anti-competitive behaviour.

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Google Sues to Block AI Ads Preying on Small Businesses, reports WSJ

General

Nov 13, 2023

Artificial Intelligence

Google has sued unknown individuals in India and Vietnam for scamming U.S. small businesses using fake Facebook ads. These ads falsely offer a downloadable version of Google's Bard AI, leading victims to malware that steals their social media account passwords.

The lawsuit aims to stop the scam and seeks damages, marking a significant move to protect users of a major tech AI product. The scam has prompted Google to file around 300 takedown requests, though the total number of victims remains unclear.

This scheme is part of a broader trend of malware attacks targeting businesses with fraudulent AI tools, as highlighted by Meta Platforms.

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Media companies announce more layoffs to cut costs, blaming a relentlessly challenging ad market, reports Digiday

General

Nov 13, 2023

Recent layoffs across major media companies like G/O Media, Vice Media, and Vox Media reflect a challenging advertising market and economic pressures. Over 19,000 media jobs were cut by October 2023 due to these difficulties.

These layoffs are driven by increased competition from larger platforms, leading to revenue declines and cost-saving measures. The trend is expected to continue, affecting media companies' financial planning for 2024.

Significant layoffs include G/O Media's closure of Jezebel, Vice Media's cutbacks on Vice News shows, and Vox Media's staff reductions at PopSugar. Other impacted companies include CNBC, Reach plc, and Condé Nast, indicating an industry-wide trend.

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Google's expert in US antitrust trial defends billions paid to device makers, reports Reuters

General

Nov 13, 2023

Google's defense in an antitrust trial argues that its payments to Apple and others for default search engine status, totaling $26.3 billion in 2021, are competitive actions, not monopolistic. Expert witness Kevin Murphy asserts these payments benefit consumers through cheaper devices or better plans.

Despite Microsoft's dominance in browser defaults, Bing only garners a minor search query share. This underscores consumer preference for alternatives, challenging the notion that defaults dictate choice.

The trial scrutinizes Google's practices amid broader antitrust actions against tech giants, questioning whether such payments are competitive strategies or abuses of monopoly power to maintain market dominance.

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Dark Patterns Charges Against Amazon Threaten All Online Advertising, IAB Says, reports MediaPost

General

Nov 13, 2023

The Interactive Advertising Bureau (IAB) has expressed concern that the FTC's lawsuit against Amazon over "dark patterns" could negatively impact all online advertising. IAB's court filing warns that the lawsuit might unfairly regulate truthful advertising and enforce standards inconsistently.

FTC's complaint alleges Amazon misled customers into signing up for Prime with deceptive interface designs. Amazon has countered, arguing the techniques are standard marketing practices, and has requested dismissal of the case.

IAB supports Amazon, arguing the FTC's subjective analysis of design elements could disrupt online advertising. The FTC, however, disputes IAB's expertise, challenging their involvement in the case.

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TikTok Presses Judge To Toss Privacy Claims Over Pixel Tracking, reports MediaPost

General

Nov 13, 2023

TikTok is contesting a California lawsuit accusing it of improperly tracking users on external sites like Hulu and Etsy. The company asserts in a court motion that there were no false privacy assurances, no sensitive data collection, and no sharing of personal information, challenging the lawsuit's merits.

The lawsuit, initiated by resident Bernadine Griffith, alleges TikTok's pixel tool collected browsing data across various websites, even against users' privacy efforts. Griffith claims this tracking violated privacy expectations.

In response, TikTok argues the complaint fails to prove it gathered sensitive or identifiable information. The company is urging dismissal of all claims, maintaining its data collection practices didn't infringe on privacy norms.

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Practicality may trump purpose in 2024 marketing, report says, reports Marketing Brew

General

Nov 13, 2023

Responsible Media

Forrester predicts a shift in B2C marketing for 2024, with a focus on practicality over purpose. CMOs are expected to prioritize AI and data privacy, moving away from purpose-driven strategies due to increasing economic and cultural tensions.

There's a noted decrease in consumers buying from brands matching their values. Consequently, most US brands may reduce their involvement in social justice and ESG issues, given the heightened risks and contentious nature of these topics.

In 2024, AI will become crucial in marketing, with 20% of CMO roles requiring AI expertise. Additionally, enhancing privacy teams will be key, indicating a significant shift towards prioritizing data security in marketing strategies.

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Amazon to sell shopping ads on Snapchat, reports Reuters

General

Nov 13, 2023

Amazon is collaborating with Snapchat, allowing U.S. users to purchase directly from Amazon's Snapchat ads, streamlining the shopping process without leaving the app.

This initiative, mirroring a recent partnership with Meta Platforms, enables customers to view real-time prices, Prime status, delivery times, and product specifics within Snapchat.

The move aims to enhance Amazon's presence on social media platforms, fostering a seamless shopping experience. It's a strategic gain for Snap too, following their recent revenue and user growth, indicating a resurgence of advertiser interest in smaller platforms like Snapchat. Snap, however, has not issued a comment on this development.

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Amazon cuts games unit jobs in broader restructuring, reports Reuters

General

Nov 13, 2023

Amazon has recently cut 180 jobs in its games division, part of wider layoffs affecting streaming music and podcast sectors. Christoph Hartmann, VP of Amazon Games, cited the necessity of focusing on high-growth areas. These layoffs follow an earlier reduction in April.

Prime Gaming remains a key focus, offering free monthly games to Amazon Prime members. This move aligns with customer preferences, as highlighted by Hartmann.

Despite these job cuts, Amazon reported strong third-quarter net income. The company is still recruiting for other roles in the gaming division, with Hartmann affirming his confidence in the division's future amidst these organisational changes.

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Kellanova Considers Agency Review For Pringles, Pop-Tarts And Other Snack Brands After Kellogg Split, reports AdAge

General

Nov 13, 2023

Kellanova, recently separated from Kellogg Co., is reassessing its North American agency partnerships. This review could impact brands like Pringles and Pop-Tarts. They're currently evaluating information from various agencies, with decisions expected in the New Year.

Post-split, Kellanova houses key snack brands, representing 80% of former Kellogg Co.’s sales, and anticipates net sales of approximately $13.4-$13.6 billion in 2024. Meanwhile, WK Kellogg Co. now manages North American cereal brands.

Kellanova seeks agencies with a digital-first approach, emphasizing innovation, diversity, and creativity. Publicis Groupe, currently managing many of the brands, and others are under review, with R3 potentially overseeing the process. 2022 media spend for the involved companies was $426 million.

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Apple Gets 36% of Google Revenue From Search Deal, Witness Says, reports Bloomberg

General

Nov 13, 2023

Google pays Apple 36% of the revenue from search ads on Safari, as revealed by a University of Chicago professor during the Justice Department's antitrust trial. This detail underscores the longstanding partnership since 2002, making Google the default search engine on Safari, pivotal due to the iPhone's US market dominance.

The trial examines this deal as part of allegations that Google illegally maintains its search engine and search advertising supremacy. Both companies previously opposed disclosing the specifics of their agreement.

Apple, requested for comment, has yet to respond, highlighting the significance of this revenue-sharing insight in the context of Google's market conduct scrutiny.

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TikTok in talks with Indonesian e-commerce firms about partnerships, says minister, reports Reuters

General

Nov 13, 2023

TikTok is negotiating with Indonesian e-commerce companies, adapting to Indonesia's ban on social media-based online shopping. The ban impacted TikTok's Shop service, prompting discussions with GoTo's Tokopedia, Bukalapak.com, and Blibli for potential partnerships.

TikTok and YouTube are considering e-commerce licenses in Indonesia, adapting to regulatory changes. Minister Teten Masduki is set to meet TikTok's CEO to ensure their business model supports domestic SMEs and complies with the new rules.

With the Indonesian e-commerce market expected to reach $160 billion by 2030, major platforms like Shopee and Lazada are eyeing opportunities, underlining the sector's growth potential amidst regulatory shifts.

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Buyers Find YouTube Select Reports Filled With Broken Links, reports AdWeek

General

Nov 13, 2023

YouTube Select's transparency issues are affecting advertisers, who struggle to verify where their premium ads are placed due to broken links in post-campaign reports. This raises concerns about the accuracy of YouTube's ad placement and reporting.

Dead links have also been found in standard YouTube campaigns, suggesting reporting errors rather than issues with ad placement. This complicates digital reporting and undermines trust in YouTube's advertising system.

Advertisers express frustration over the lack of clarity, particularly with the high costs associated with YouTube Select. Broken links, accounting for significant portions of campaign spend, challenge the platform's credibility in providing quality ad placements.

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WPP Taps Geraghty For Chief Client Officer Role, reports MediaPost

General

Nov 10, 2023

Leadership Transitions

Jane Geraghty will become WPP's Chief Client Officer from January 1, 2024, succeeding Lindsay Pattison. Currently the CEO of WPP's Landor & Fitch, she will oversee key client relationships and global client leaders from New York, continuing as Landor & Fitch's executive chairman.

With over 30 years in marketing and communications, Geraghty has significantly grown Landor & Fitch, leading mergers and earning industry recognition. Her career includes roles at Saatchi & Saatchi, McCann-Erickson, and Ogilvy New York.

Christian Schroeder returns to Landor & Fitch as Global President, directing the leadership team and operations. His previous experience includes CEO of Lambie-Nairn and a stint with WPP’s global client leaders team.

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India proposes new law with self-certification for broadcasters and streaming giants, reports Reuters

General

Nov 10, 2023

India's new draft broadcasting law targets streaming giants like Netflix and Disney, mandating Content Evaluation Committees (CEC) for content regulation. This reflects increased scrutiny of online content for obscenity and violence.

The proposed law requires broadcasters to form a CEC with diverse members to certify content, contrasting with the current lack of regulation for streamed content. The government will define the CEC's structure and operation, ensuring content is appropriately certified.

Critics argue this move towards censorship limits liberalisation and increases government control over online content, potentially stifling digital media freedom and creativity.

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Apple Set to Challenge Latest EU Crackdown on Big Tech Dominance, reports Bloomberg

General

Nov 10, 2023

Apple Inc. is challenging the EU's Digital Markets Act, specifically contesting the inclusion of its App Store and iMessage under new antitrust regulations. The appeal, still in draft form with a November 16 deadline, marks another potential legal battle between Apple and the EU, alongside ongoing tax and antitrust disputes.

The DMA imposes strict rules on large digital firms to prevent anti-competitive practices. Despite the appeal, Apple must comply with the DMA starting March 6, anticipating App Store changes.

The DMA impacts major tech services like Google Search, Apple's Safari, Amazon's marketplace, TikTok, and Facebook, reflecting the EU's effort to regulate Big Tech's market dominance.

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Disney Plots Future of Its Traditional TV Networks, reports WSJ

General

Nov 10, 2023

Disney is rethinking its TV network portfolio, focusing on channels like ABC, Disney Channel, and FX that support its streaming services Disney+ and Hulu. Other networks, such as Freeform and National Geographic, are identified as less crucial, leading Disney to consider cost-cutting measures.

The company is exploring options for some TV networks, including potentially incorporating them into the A+E Networks joint venture with Hearst. This strategy aims to improve negotiation leverage with cable companies and advertisers.

Simultaneously, Disney is actively seeking strategic partners for ESPN to facilitate its transition towards a streaming-centric future, in response to the overall decline in traditional TV network revenues.

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Meta and Snap must detail child protection measures by Dec. 1, EU says, reports Reuters

General

Nov 10, 2023

Advertising To Children

Meta Platforms and Snap have been set a December 1st deadline by the EU to detail how they protect children from illegal and harmful content. This follows a similar request to Alphabet's YouTube and TikTok, as the European Commission intensifies its scrutiny of major social media platforms.

The EU's actions align with the recently enforced Digital Services Act (DSA), which demands major online platforms to actively remove illegal and harmful content. The Commission has the authority to investigate these companies if their responses are deemed unsatisfactory.

These measures, including potential fines of up to 6% of global turnover, aim to enhance online safety and content regulation across major digital platforms.

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Musk's X has a fraction of rivals' content moderators, EU says, reports Reuters

General

Nov 10, 2023

Elon Musk's X social media platform, with only 2,294 content moderators in the EU, falls significantly behind rivals like Google and TikTok in complying with the EU's Digital Services Act (DSA).

This act requires major platforms to combat illegal and harmful online content. In contrast, Google's YouTube has 16,974, Google Play 7,319, and TikTok 6,125 moderators.

The EU anticipates that peer pressure will prompt X to increase its moderation team. Meanwhile, the European Commission has expanded its DSA enforcement team to 120 members to effectively manage Big Tech companies. From February 2023, all intermediary service providers are required to adhere to the DSA, broadening its enforcement.

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Google wants AI chatbot Bard to help it reach billions of users, reports Reuters

General

Nov 10, 2023

Artificial Intelligence

Google's Bard, an AI-driven chatbot, represents a strategic move for Google to expand its user base, integrating with Google Assistant to enhance interaction on mobile devices. This development, discussed at the Reuters NEXT conference, is part of Google's broader AI ambitions, competing with Amazon's Alexa and OpenAI's ChatGPT.

Despite its growth, Bard faces challenges, including generating inaccurate information and handling high user demand. Google prioritizes improving Bard's user experience over immediate monetization strategies.

Google's approach with Bard focuses on refining its functionality amidst growing demand, drawing from past experiences like the influx of searches during major events, such as Michael Jackson's death in 2009.

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The Match-Google antitrust settlement netted the dating app maker over $300M, reports TechCrunch

General

Nov 9, 2023

Google's settlement with Match over app store fees significantly benefits Match, potentially exceeding $300 million. The deal involves Match using Google's User Choice billing, but Swidler's comments during Match's Q3 earnings call revealed they're exempt from paying service fees since October 2021, saving $162 million, plus $40 million in escrow.

Additionally, Match's broader partnership with Google offsets costs related to User Choice Billing over three years, amounting to around $216 million. This substantial financial gain highlights Match's incentive to settle.

The settlement's scale raises questions about Google's strategy, especially regarding its implications for similar settlements with U.S. states in related antitrust cases. The terms remain confidential, pending future disclosure.

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Google and Meta Win EU Court Fight to Avoid Austrian Content Curbs, reports Bloomberg

General

Nov 9, 2023

Google, Meta, and TikTok successfully challenged an Austrian law at the EU’s highest court, which found Austria exceeded its authority by mandating platforms monitor illegal content.

The court stated that national laws affecting firms in other EU states are subject to EU law, implying the Austrian law conflicts with the bloc's rules and should have been communicated to the European Commission and Ireland.

This ruling precedes the EU's Digital Services Act, which demands stricter content moderation. The companies involved and the Austrian regulator have yet to comment.

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Netflix and Warner’s Max Team Up With Verizon to Offer Discounted Streaming Bundle, reports WSJ

General

Nov 9, 2023

Verizon is set to offer a bundled package of Netflix and Warner Bros. Discovery's Max ad-supported services for about $10 monthly, undercutting the standard $17 rate. This tactic is designed to attract more subscribers and curb the trend of viewers switching services after specific shows.

With ad-free streaming costs rising, Verizon's bundle aims to boost subscriber numbers and appeal to advertisers, given Netflix's ad tier's lukewarm start. The bundle, expected to be announced soon, is part of Verizon's churn reduction strategy.

The partnership, which involves revenue sharing with content providers, reflects a shift towards bundled streaming services as a competitive business model, especially as Netflix focuses on growing its ad-tier subscriptions.

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Google Play tightens up rules for Android app developers to require testing and increased app review, reports TechCrunch

General

Nov 9, 2023

Google is tightening Play Store protocols, mandating new developers to test apps with over 20 users for two weeks before release, aiming to elevate app quality.

Mandatory testing for new developers aims to improve pre-launch debugging and user experience, reflecting Google’s commitment to higher standards.

Investment in rigorous app reviews will increase, with warnings of potential delays in approval. Google is also preparing to introduce a badge for official government apps by 2024, enhancing user trust and app authenticity.

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Double Verify Earnings For Q3 2023 Show +28.3% YoY Revenue Growth, Net Income Up By +29.2% YoY

+ 28% YoY Opinions

Earnings

Nov 9, 2023

AdExchanger reports:

DoubleVerify (DV) showcased robust growth in Q3, with a 28% increase in revenue to $144 million, buoyed by its fixed-fee, volume-based model. Activation revenue led the way, growing 31% to $81.7 million, largely due to a surge in programmatic product usage.

DV's success in short-form video and social media platforms, particularly with Meta, has been significant, with a notable increase in content classification. Although smaller, the CTV segment shows potential for growth.

Key client acquisitions, attributed to DV's attention metric product, have bolstered its prospects. Consequently, DV has raised its full-year revenue forecast, reflecting confidence in its ongoing growth and market position.

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David Zaslav and John Malone offer clues on Warner Bros. Discovery’s next move, reports CNBC

General

Nov 9, 2023

Warner Bros. Discovery, led by CEO David Zaslav and board member John Malone, is eyeing acquisitions of distressed media assets. With a focus on using free cash flow, the company plans to capitalise on market instability and the challenges faced by competitors in the next two years.

Despite these ambitions, Warner Bros. Discovery has not met its year-end leverage target due to declining TV ad and subscription revenues. Paramount Global, struggling with a significant debt load, is seen as a potential acquisition target.

Malone suggests that distress in the media industry could lead to regulatory leniency, opening doors for acquisitions and consolidation in the next two years, potentially enhancing the company's market position.

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Disney Must Face Privacy Suit Over Oracle Pixel, reports MediaPost

General

Nov 9, 2023

Disney faces legal challenges over alleged wiretap law violations, with a U.S. District Court Judge allowing a lawsuit to proceed.

The case, brought by residents from Pennsylvania and California, accuses Disney of enabling Oracle to illicitly collect user data from ESPN.com for ad targeting. The plaintiffs allege Oracle's Blue Kai Pixel tool covertly tracked their online actions, enhancing both Oracle's and Disney's marketing capabilities.

Disney sought to dismiss the case, claiming the plaintiffs lacked standing and that no personal information was intercepted. However, Judge Chen found sufficient grounds for the case, noting the allegations involved specific, potentially personal data that wasn't anonymized, thus warranting further examination.

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Meta unveils five new lead generation ad tools for Facebook and Instagram, reports Search Engine Land

General

Nov 9, 2023

Artificial Intelligence

Meta introduces new lead generation tools on Facebook and Instagram, including AI features and CRM partnerships with HubSpot. These enhancements aim to streamline campaign performance, focusing on high-quality leads for better conversion rates and ROI.

Key features include Click to WhatsApp Lead Gen for direct chats, an instant form ad format to connect users with multiple businesses, and calling leads through Facebook for business verification. Meta's Advantage+ offers full campaign automation to optimize lead generation.

These tools, particularly when integrated with the Conversions API, have shown to significantly reduce costs per quality lead and increase conversion rates, offering efficient and effective lead generation for businesses.

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The Trade Desk Earnings For Q3 2023 Show +24.9% YoY Revenue Growth, Net Income Up By +148.0% YoY

+ 25% YoY Opinions

Earnings

Nov 9, 2023

Reuters reports:

Trade Desk forecasts a below-expectation Q4 revenue of at least $580 million, contrasting with the higher ad spending benefiting giants like Meta Platforms and Google. Economic uncertainties are leading to a 30% share price drop in extended trading, impacted by reduced ad spending from automakers and media companies.

The company, an ad-buying platform collaborating with entities like ESPN and Hulu, reported a Q3 revenue of $493.3 million, surpassing the anticipated $487 million. However, October saw a noticeable slowdown in ad investments.

Trade Desk's Q3 adjusted earnings outperformed analyst predictions, achieving 33 cents per share, thanks to partnerships with major retailers including Walmart.

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News Corp. Earnings For Q3 2023 Show +0.8% YoY Revenue Growth, Net Income Down By -12.1% YoY

+ 1% YoY Opinions

Earnings

Nov 9, 2023

Reuters reports:

News Corp exceeded Q1 revenue and profit expectations, engaging in talks to use its content for generative AI, aiming to boost profitability. CEO Thomson focuses on leveraging AI for the company's premium content. The revenue hit $2.50 billion, just above the $2.49 billion estimate.

Amid investor pressure for restructuring, CEO Thomson reviews the company's structure after Murdoch's board departure. Murdoch's family trust retains significant shareholding, influencing stock value perceptions.

The Dow Jones segment saw a 4% revenue increase to $537 million, with a notable rise in professional data services. Conversely, the Digital Real Estate Services unit, including Realtor.com, reported a 4% drop in revenue.

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IAB Tech Lab Announces Changes to OpenRTB Specification Update Cadence

General

Nov 9, 2023

The IAB Tech Lab, a digital advertising standards body, has shifted its OpenRTB specification release approach from annual to multiple smaller releases, adapting to the digital ad industry's rapid changes. Two full releases have occurred in 2023, with another planned for December.

This change, led by Hillary Slattery, aims to promote meaningful feature-based conversations. The previous annual release system, with extensive updates, often complicated the identification of relevant changes for stakeholders.

2023 enhancements include better identification of Made for Advertising Inventory, advanced Connected TV (CTV) support, and the introduction of provisional attributes to streamline updates. This agile approach allows the advertising community to swiftly adapt to evolving digital landscapes.

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S4 Capital shares drop after falling revenues warning, reports FT

General

Nov 9, 2023

S4 Capital, led by Sir Martin Sorrell, warned of lower revenues than last year, citing a challenging recent quarter. Revenue fell nearly a fifth to £245.9 million, and billings declined by 7% to £450.3 million, impacted by tough economic conditions and cautious clients, especially in technology.

Shares in S4 Capital plunged, significantly dropping from their peak two years ago. The company's value has diminished by over two-thirds since early 2023, following multiple profit warnings and tough trading conditions.

Despite these challenges, Sorrell remains optimistic about S4's digital marketing focus. The firm plans to shift towards dividends and share buybacks, reducing merger payments in 2024.

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Meta’s AI Restrictions On Political Ads Draw Industry Skepticism And Renew Call For Federal Regulation, reports AdAge

General

Nov 9, 2023

Artificial Intelligence

Meta's introduction of AI identification in political ads has been met with skepticism, highlighting the need for federal regulation. Authentic CEO Mike Nellis doubts the effectiveness of existing technologies to detect AI-generated content, emphasizing a broader requirement for digital campaign oversight.

The policy aims to align with the Digital Services Act, mandating AI use disclosure in political ads. However, this approach is questioned for its impact on broader regulatory requirements, particularly in combating disinformation and ensuring ethical online practices.

Meta's concentration on AI regulation, rather than broader issues like misinformation, is critiqued for potentially restricting legitimate political activity on the platform, underscoring the necessity for comprehensive digital regulation.

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Amazon Allies With Meta For Shopping Via Instagram and Facebook, reports Bloomberg

General

Nov 9, 2023

Amazon and Meta are piloting a feature enabling direct purchases from Amazon through Instagram and Facebook ads, a move aiming to attract advertisers and challenge rising competitors like TikTok and Chinese e-commerce entrants.

The collaboration allows U.S. users to see live Amazon product details and prices within the social platforms, streamlining shopping without leaving the app.

This synergy could significantly boost revenues for both tech giants, compensating for Meta's e-commerce setbacks and enhancing Amazon's product discovery, while also navigating tighter ad-targeting restrictions due to Apple's privacy updates.

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YouTube and TikTok must detail child protection measures by Nov 30, EU says, reports Reuters

General

Nov 9, 2023

Advertising To Children

YouTube and TikTok have until November 30 to inform the EU how they're upholding the Digital Services Act's child protection standards.

The EU Commission seeks details on their compliance with the Digital Services Act, emphasising minor safety amidst potential hefty fines for non-compliance.

Breton's push for action follows discussions with TikTok and Google executives, underscoring the urgency of safeguarding young users in the digital realm.

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Google Planned to Go Big in Europe After EU Android Case, reports Bloomberg

General

Nov 9, 2023

Google bolstered its search engine in the EU, responding to a hefty antitrust fine, with the "Go Big in Europe" strategy to enhance features like local content and streaming information. This followed a 2018 EU mandate for a user-choice search engine screen on Android phones.

The company planned significant investment and staffing for the initiative, suggesting the choice screen's introduction was a major influence on their actions, despite Google’s claims of consistent investments in Europe.

Facing a lawsuit by the US Justice Department, Google's alleged monopoly practices are under scrutiny, while it disputes the charges and awaits an EU court's decision on its appeal against the antitrust ruling.

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UK’s online safety regulator puts out draft guidance on illegal content, saying child safety is priority, reports TechCrunch

General

Nov 9, 2023

Ofcom introduces preliminary codes for the Online Safety Act, outlining expectations for user-generated content services to tackle illegal online material.

Prioritising child safety, the draft mandates protective measures on platforms to limit friend suggestions and direct messaging to children, aiming to reduce online risks for young users.

The guidelines suggest a tailored approach, with stringent rules for larger platforms and leniency for smaller ones. Feedback will refine these proposals, with a focus on proportionate enforcement during the initial compliance period.

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Disney’s board is in focus as activist investor Nelson Peltz considers his next move, reports CNBC

General

Nov 8, 2023

Leadership Transitions

Nelson Peltz's Trian Fund Management, with significant Disney shareholding, is scrutinizing Disney's financial strategies and may initiate a proxy battle for board changes post-earnings report.

Trian, silent since January, awaits Disney's earnings to decide on board nomination action. The company's cost-cutting measures and new CFO are of particular interest, yet Trian and Disney have withheld comments.

Peltz seeks direct board entry, avoiding formal nominations. Should Trian challenge, it will highlight Disney's stock decline and governance issues, pushing for potential strategic changes amid industry upheaval and Disney's lack of a long-term CEO successor.

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Omnicom Merges Organic And Barefoot Within Precision Marketing Group, reports AdAge

M&A

Nov 8, 2023

Leadership Transitions

Omnicom merges Organic and Barefoot agencies, retaining the Organic name and appointing former Barefoot President Kristen Houston Hitch as the leader. The merged entity boasts around 100 employees across three major cities.

Ex-CEO of Organic, Cathy Butler, has departed to focus on mentorship, while the agency commemorates its 30th anniversary, highlighting its enduring presence since the dot-com era and notable campaigns like U by Kotex.

The merger combines Barefoot's performance marketing with Organic's digital creativity, aiming to provide comprehensive brand and performance solutions, and marking a strategic enhancement of services within Omnicom's portfolio.

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NBCU Names Roku Exec President Of Advertising And Partnerships, reports AdAge

General

Nov 8, 2023

Leadership Transitions

Alison Levin has been appointed as NBCUniversal's President of Advertising and Partnerships, arriving from Roku. She will spearhead various sales sectors, including NBCU's novel audience-centric sales approach, reporting to Mark Marshall.

Karen Kovacs is promoted to President of Client Partnerships, where she will develop new client relationships. These leadership changes follow Linda Yaccarino’s departure and Mark Marshall's appointment as Chairman.

Kelly Abcarian, an influential figure in TV measurement innovation, has been unexpectedly laid off amidst NBCUniversal's executive reshuffles, which industry insiders note could impact the company's reputation for innovation in the advertising space.

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The IAB Tech Lab is seeking comment on a new data deletion framework, reports Marketing Brew

General

Nov 8, 2023

The IAB Tech Lab proposes a standardized framework for processing consumer data deletion requests, aligning with privacy laws like GDPR and state-level legislation in the US.

This initiative responds to the complex data sharing practices in the advertising industry and involves key stakeholders like SSPs, DSPs, and publishers. The public can review and comment on the framework until December 2.

The framework aims to ensure global compliance, from the US to Europe, amidst increasing privacy legislation. It will be adapted to accommodate new laws, such as California's upcoming Delete Act, which demands more frequent data deletions by brokers from 2026.

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Magnite Earnings For Q3 2023 Show +2.9% YoY Revenue Growth, Net Loss Down By -28.3% YoY

+ 3% YoY Opinions

Earnings

Nov 8, 2023

AdExchanger reports:

Magnite's Q3 earnings saw a 6% decline in CTV revenue, despite it forming 39% of their total income, with overall revenue up by 3% year-over-year to $150.1 million. The company's shares dropped slightly following the report.

Lower ad spends affected Magnite's performance, with a particularly soft start to the fourth quarter. Travel sectors did well, whereas retail and entertainment lagged, the latter hit by industry strikes affecting content availability.

Optimistic about 2024, CEO Barrett plans to enhance CTV offerings and expects growth, especially with the presidential election and new ad-supported streaming tiers on the horizon, indicating a shift towards more programmatic CTV deals.

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