Dentsu is expanding its retail media business, led by Brian Monahan as Head of Retail Media Solutions, Americas. This expansion aims to enhance consumer insights, retail media dynamics, and create advanced shopping experiences, aligning buy and sell sides for increased sales.
The initiative, supported by a team of over 150 retail experts, combines consultation, implementation, and activation at scale. It integrates Merkle and iProspect's strengths, managing both buy and sell sides to optimize efficiencies and create effective strategies.
Merkury, a leading data and identity platform, powers Dentsu's Retail Media Solution. It develops comprehensive consumer profiles and targeted advertising strategies, informed by Merkle's research on evolving retail media networks and e-commerce trends.