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Paramount to launch premium plans, ad-supported tier in global streaming expansion, reports Reuters

General

Mar 19, 2024

Paramount Global is launching its ad-supported streaming service in Canada and Australia, and its premium tier across Europe, following a surge in streaming subscribers and a quarterly profit. The service debuts in Canada at C$6.99 per month and in Australia at A$6.99, presenting an alternative to Netflix's offerings.

In Europe, the premium plan launches starting with France at €10.99 per month. This expansion includes several European countries throughout the year, building on Paramount's existing presence in various international markets.

Amidst this expansion, Paramount is restructuring and considering potential takeovers, illustrated by selling its stake in Viacom 18 Media to Reliance Industries in India.

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Facebook’s Algorithm Is Boosting AI Spam That Links to AI-Generated, Ad-Laden Click Farms, reports 404 Media

General

Mar 19, 2024

Artificial Intelligence

Facebook's algorithms are promoting bizarre AI-generated images by spammers, confusing users who engage without realising they're artificial. Images like the viral "Shrimp Jesus" drive traffic to ad-heavy websites or scam sellers.

AI-generated spam effectively deceives Facebook audiences, exemplified by the viral spread of absurd images like "Shrimp Jesus." These images, unrecognised as AI creations by many users, gain massive interaction and exposure through Facebook’s algorithm.

Research reveals many Facebook users can't identify AI-generated content. Pages initially posting oddities shift to funnelling traffic to ad-saturated websites or selling low-quality products, exploiting user unawareness and Facebook's algorithmic amplification.

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YouTuber MrBeast teams up with Amazon’s MGM Studios for biggest reality competition series ever, reports CNBC

General

Mar 18, 2024

YouTube influencer MrBeast, real name Jimmy Donaldson, collaborates with Amazon MGM Studios on "Beast Games," a grand reality show with a $5 million prize. His venture into television-like productions mirrors the quality and scale of his YouTube content.

Donaldson's shift to streaming offers creative liberation from YouTube's constraints, though it faces the challenge of attracting Amazon Prime's smaller viewer base compared to his massive online audience.

"Beast Games" reflects a growing trend of social media creators diversifying into streaming platforms. Promising innovative, longer-form content, Donaldson aims to enhance storytelling and character development, pushing the boundaries of creator-driven entertainment.

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US Supreme Court seems wary of curbing US government contacts with social media platforms, reports Reuters

General

Mar 18, 2024

At the U.S. Supreme Court, justices expressed skepticism over a challenge to the Biden administration's involvement in social media content moderation related to misinformation. The administration defended its actions as an attempt to mitigate the spread of false information, particularly about COVID-19 and elections.

Plaintiffs, including states and social media users, argued this government influence violated free speech, suggesting a bias against conservative content. The justices focused on the legitimacy of these claims and the extent of governmental impact on platforms' decision-making processes.

A Louisiana judge's preliminary injunction, limiting government communication with platforms on content moderation, awaits the Supreme Court's ruling by June, reflecting the complexity of balancing free speech and misinformation control in the digital age.

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US officials to brief senators Wednesday on threats posed by TikTok, aide says, reports Reuters

General

Mar 18, 2024

U.S. national security officials are scheduled to brief senators on the Commerce and Intelligence committees about risks posed by foreign access to American data, focusing on concerns around Chinese-owned TikTok.

The briefing, arranged by committee chairs Mark Warner and Maria Cantwell, alongside top Republicans Marco Rubio and Ted Cruz, will address the potential exploitation of sensitive U.S. data by foreign entities.

This meeting comes as the Senate deliberates the future of TikTok following the House of Representatives' recent vote. The bill in question could mandate ByteDance, TikTok's Chinese parent company, to sell its short-video app within six months or risk being banned in the U.S.

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Apple says it's complying with EU's Digital Markets Act amid criticism, reports Reuters

General

Mar 18, 2024

Apple defended its efforts to comply with the EU's Digital Markets Act, emphasising updates like direct app distribution for developers, bypassing the App Store in the EU. At a European Commission hearing, Apple’s lawyer, Kyle Andeer, stressed their focus on user experience and adherence to both the DMA and the company's values.

The company's approach to DMA compliance has been scrutinised, but Apple insists on aligning with legal requirements without compromising their long-standing user interface.

Upcoming hearings will feature other tech giants like Meta and Amazon, each detailing their DMA compliance strategies, with potential hefty fines for non-compliance.

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Google’s Adoption Of New Instream and Outstream Standards Could Spell Disaster For Some Online Video Platforms, reports AdExchanger

General

Mar 18, 2024

On April 1, Google AdX implements IAB Tech Lab's new video standards, affecting instream and outstream video definitions. This change, potentially lowering CPMs for certain inventory, could impact publishers' ad revenues.

The IAB Tech Lab guidelines, distinguishing instream and outstream videos, affect programmatic bid requests. Google's adoption of these standards signals major shifts in video ad pricing and strategies for publishers and platforms.

Publishers report revenue drops in AdX for accompanying content under the new categorisations, prompting them to reassess video monetisation approaches. This industry shift could necessitate strategic adaptations in video advertising.

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A server anomaly that made it look like some advertisers were bidding billions of dollars sent the adtech industry into chaos, reports Insider

General

Mar 18, 2024

US publishers were stunned to discover ad revenues spiked due to a glitch causing $1 billion CPMs. This aberration, far above typical CPMs, was traced back to a 40-second server anomaly at adtech company PubMatic, which affected various advertisers from large brands to smaller local businesses.

PubMatic’s glitch, promptly rectified, highlighted the complex interdependencies in the adtech ecosystem. While the error inflated ad bids, it didn't result in real financial transactions, as it was a reporting issue, not actual overspending.

Despite no financial losses, this incident created significant reporting headaches for adtech vendors and publishers.

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TikTok pitches new ad formats as it faces US ban threat, reports AdAge

General

Mar 18, 2024

TikTok is expanding commerce capabilities, incorporating Video Shopping Ads into search results to enhance the shopping experience on the app. Announced at Shoptalk, this integration aims to improve product visibility and drive sales, part of TikTok's broader business strategy.

Amid potential U.S. ban threats, TikTok strengthens its e-commerce sector. The platform is encouraging brands and creators to promote products through TikTok Shop, collaborating with retailers like Coca-Cola and Walmart to transform viral content into direct sales.

Despite political challenges, TikTok maintains strong advertising partnerships. The company's presence at Shoptalk underscores its focus on shoppable video collaborations, positioning it as a key player in online and mobile commerce.

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Kristen Cavallo retires from advertising to pursue political activism, reports AdAge

General

Mar 18, 2024

Leadership Transitions

Kristen Cavallo, MullenLowe’s global CEO, is retiring from advertising to engage in politics and social activism. Her decision comes after managing multiple roles and reflects a desire for greater societal impact amidst global divisiveness.

Cavallo intends to support political campaigns and align with organisations addressing social issues, with a focus on rights and democracy. Her decision is driven by current challenges like abortion rights, particularly in Virginia.

Cavallo's departure involves succession planning at MullenLowe, with Alex Leikikh resuming the global CEO role. She leaves a legacy of advocating diversity in leadership, focusing on creatively-driven CEOs. Her future includes political volunteering and personal exploration.

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Google promotes Liz Reid to head of Search, reports Search Engine Land

General

Mar 18, 2024

Leadership Transitions

Google Search sees leadership changes with Liz Reid becoming Head of Search. Cheenu Venkatachary takes over Search quality and ranking from Pandu Nayak, who is now Chief Scientist of Search, focusing on technical and AI advancements.

Reid, a Google stalwart since 2003, has significantly contributed to Google Maps and Local Search development. Her work in incorporating AI into mapmaking and various Search features highlights her impact.

These executive shifts, including Cathy Edwards’ move to the Long-term Bets team, signal Google’s continuous commitment to innovating Search. These changes could shape future search technology and user experience developments.

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Google Search Ads 360 gains retail media capabilities, reports Search Engine Land

General

Mar 18, 2024

Google Search Ads 360 introduces a closed beta for offsite retail media campaigns, aimed at enhancing product visibility and sales for retailers and brands. This initiative integrates retailer-specific audiences with Google AI, offering extensive cross-channel reach.

The beta features a privacy-focused method allowing brands to utilize retailers' first-party data for AI-driven Performance Max campaigns. It promises upcoming self-service options and wider global access, along with precise, product-level reporting to optimize advertising spend.

Lowe's partners with Google in this beta, exploring offsite retail media on Google platforms. Brands interested in this beta can contact their Google account team, though broader rollout details remain uncertain.

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Apple Is in Talks to Let Google Gemini Power iPhone AI Features, reports Bloomberg

General

Mar 18, 2024

Artificial Intelligence

Apple is in discussions to integrate Google's Gemini AI into iPhone features. While also considering OpenAI, Apple's focus is on a partnership for cloud-based generative AI functions, as it prepares iOS 18 enhancements based on its AI models.

Google's Gemini could gain a vast user base through this deal, but Apple's need for an AI partnership suggests its own AI development might be lagging. Regulatory scrutiny is likely, as Apple and Google already face legal challenges over their search engine agreement.

This potential collaboration, which could significantly impact the AI landscape, is under close watch, with implications for industry competition and consumer data privacy.

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Meta Defends Its Decision To Pull Out Of News In Australia, reports MediaPost

General

Mar 17, 2024

News Publishing

Meta is resisting the Australian government's demand for payments to publishers for news content use, deciding not to renew $70 million annual contracts under the News Media Bargaining Code. Australian officials criticised Meta's decision as neglecting responsibilities to users.

In a blog post, Meta refuted claims of taking news content, highlighting it sent 2.3 billion free clicks to Australian publishers in 2023, generating an estimated AUD $115 million in value. They argue news is substitutable on Facebook and users remain active even with less news content.

Meta also opposes the Illinois Journalism Preservation Act, threatening to remove news links if passed, requiring social platforms to pay a journalism fee.

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Reddit's IPO as much as five times oversubscribed, sources say, reports Reuters

General

Mar 17, 2024

Reddit's IPO, likely to achieve its $6.5 billion valuation, is significantly oversubscribed, suggesting it might hit the $31-$34 per share range. This revised goal follows a decrease from its $10 billion valuation in 2021, with plans to raise up to $748 million.

Reddit, known for user engagement, has consistently operated at a loss since 2005, facing challenges in monetizing its platform as effectively as Meta's Facebook and Twitter (now X).

The company, home to notable forums like "wallstreetbets," is allocating 8% of its IPO shares to its community, board members, and employees' families. As of December 2023, Reddit reported having 73.1 million daily active users.

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LinkedIn plans to add gaming to its platform, reports TechCrunch

General

Mar 16, 2024

Gaming / Metaverse

LinkedIn, known for professional networking, is venturing into gaming to engage its over 1 billion users. They're developing puzzle games like "Queens", "Inference", and "Crossclimb", inspired by the success of viral games like Wordle.

The company confirmed its foray into gaming without a set launch date. The move is aimed at adding fun, fostering relationships, and encouraging conversation within LinkedIn's professional community.

This shift towards gaming marks a new direction for LinkedIn, traditionally focused on professional and career-related services. The initiative reflects LinkedIn's ongoing strategy to integrate popular features into its platform, enhancing user interaction and experience.

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Apple Veteran Pete Distad to Lead New Sports Streaming Venture, reports Bloomberg

General

Mar 15, 2024

Leadership Transitions

Pete Distad, formerly of Apple Inc., has been appointed as the head of a new sports streaming service created by Fox Corp., Walt Disney Co., and Warner Bros. Discovery Inc. His role will encompass strategy, distribution, and marketing for the venture.

This upcoming service, yet to be named, plans to offer content from ESPN and TNT, including major sports events, at a lower cost than traditional cable packages. It targets younger viewers who don’t subscribe to cable or satellite TV.

Slated for a fall launch, this joint venture is currently under scrutiny by the US Justice Department for potential anti-competitive issues.

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Court Rejects Meta's Claim That FTC Hearings Violate Constitution, reports MediaPost

General

Mar 15, 2024

Meta's challenge against the Federal Trade Commission's (FTC) structure was deemed unlikely to succeed by Judge Randolf Moss, representing a setback for Meta in its attempt to halt an FTC hearing about teen data monetization.

The dispute involves Meta's opposition to the FTC's dual role in administrative hearings, which Meta argues violates due process rights. The case relates to potential revisions of a 2020 settlement about data access issues.

Judge Moss dismissed Meta's constitutional claims and found no grounds for halting the FTC's proceedings. Despite this, Meta appealed the decision, maintaining their privacy practices are strong and contesting the FTC's claims.

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TikTok’s US revenues hit $16bn as Washington threatens ban, reports FT

General

Mar 15, 2024

TikTok, part of ByteDance, achieved $16 billion in US sales in 2023. The platform's significant growth comes amidst discussions in Congress about a forced sale due to national security concerns. ByteDance's global revenues reached $120 billion, challenging Meta's market position.

Following a recent bill in the US House advocating TikTok's sale or ban, potential buyers, including ex-Treasury Secretary Mnuchin, have shown interest, facing challenges like high valuation and required Chinese government approval.

ByteDance, despite TikTok's ongoing investments and unprofitability, reported a $28 billion net profit in 2023. A US market loss for TikTok could impact its global presence, amidst strong opposition from China to a forced sale.

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Reddit removes CEO pay incentives in signal of reduced hopes for IPO, reports FT

General

Mar 15, 2024

Ahead of its IPO, Reddit adjusted CEO Steve Huffman's compensation, replacing incentives linked to a $25bn valuation with rewards based on a more modest $5bn market value. This change reflects lowered expectations for Reddit's market debut, which will likely see a listing below its $10bn valuation as a private company.

Expert Sven Riethmueller critiqued the revision in Huffman's pay, suggesting a diminished drive for significant post-IPO growth. Reddit's IPO strategy aligns with its current valuation prospects, marking a cautious approach.

Huffman, a co-founder, returned as CEO to diversify revenue and grow Reddit's user base. Despite revenue increases, Reddit has not achieved profitability, reporting a $91mn loss in 2023.

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FTC launches inquiry into Reddit's AI deals, ahead of IPO, reports Axios

General

Mar 15, 2024

Artificial Intelligence

The FTC is investigating Reddit's use of user data in AI model training. This inquiry, revealed days before Reddit's IPO, marks the FTC's expanding focus on AI data deals.

Reddit disclosed the FTC's non-public inquiry into its licensing of user content for AI. The FTC plans to request a meeting and documents, examining Reddit's content-sharing with third parties.

This scrutiny, part of wider industry oversight, doesn't imply imminent formal investigations. Reddit, anticipating such interest, maintains it hasn't practiced deceptive trade. This development highlights potential AI-related revenue streams for Reddit and other tech firms.

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TikTok urges US users to call senators to vote no on TikTok ban, reports Reuters

General

Mar 15, 2024

TikTok notified U.S. users to oppose a bill threatening a ban unless divested from ByteDance. Users received prompts to contact senators, showing the urgency TikTok places on this issue.

The U.S. House has passed a bill mandating ByteDance's divestment of TikTok's U.S. assets within six months or face a ban. President Biden supports the bill, heightening the stakes for TikTok.

TikTok's proactive user engagement reflects its strategy to mobilise support against the proposed ban. The app faces critical times, relying on its user base to influence legislative outcomes.

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India antitrust body to probe Google's in-app billing amid dispute with startups, reports Reuters

General

Mar 15, 2024

India's Competition Commission is probing Google over its in-app billing system, following disputes with local startups. Google recently removed, then reinstated, over 100 Indian apps from its Play Store, highlighting the tension over in-app payment fees.

The probe aims to determine if Google enforces its billing policies discriminatorily. This investigation was prompted by complaints from startups and is expected to conclude within 60 days.

At the heart of the issue is Google's in-app payment fees, challenged by Indian startups. Google argues these fees support their platforms, while the Competition Commission investigates compliance with a directive on alternative billing methods.

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Microsoft singles out Google's competitive edge in generative AI, reports Reuters

General

Mar 15, 2024

Microsoft highlighted Google’s competitive advantage in generative AI to EU regulators, citing Google's integrated AI ecosystem, including AI-optimised chips and extensive data from platforms like Google Search and YouTube.

Google's access to vast proprietary data and self-supply AI semiconductors positions it favourably in AI development. Microsoft also noted the strength of Google and Apple's AI-powered voice assistants, asserting their potential dominance in generative AI.

Microsoft defended partnerships in AI development as crucial for competition, mentioning its investment in OpenAI and other AI start-ups with backing from tech giants, emphasising the importance of such collaborations to counter the rise of vertically integrated, potentially anti-competitive players.

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Amazon Says It Sold Ads For Products Shoppers Couldn’t Buy, reports Bloomberg

General

Mar 14, 2024

Amazon faces criticism for charging sellers like Rob Robinson for advertising products that weren't available to customers, such as in California. This error caused Robinson to lose profits, and Amazon has acknowledged the problem, promising refunds and process updates.

The incident exposes a flaw in Amazon's advertising, lacking effective geographic targeting and aligning with FTC accusations of selling irrelevant ads. These issues confused customers and degraded their shopping experience.

Robinson's case underscores deeper issues with Amazon's ad system, affecting seller rankings and financials. In response, Robinson is moving his focus away from Amazon, opting for direct sales through his website and Google ads.

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NBCUniversal Working With Google, LiveRamp To Use First Party-Data for Personalized CTV Ads, reports NextTV

General

Mar 14, 2024

User Identifiers

NBCUniversal is partnering with Google and LiveRamp to deliver more effective, personalized commercials on connected TV, using Google’s Display & Video 360 PAIR system. This integration makes NBCU the first major connected TV provider to use PAIR, enhancing compatibility between its own first-party data and client data for targeted advertising.

The collaboration allows marketers to use LiveRamp's clean room for relevant ad targeting without third-party signals. Initial studies show a significant increase in conversion rates using this privacy-focused solution, emphasising improved performance alongside consumer privacy protection.

LiveRamp is facilitating the global rollout of PAIR with Google's Display & Video 360, assisting publishers and advertisers worldwide in adopting this new advertising approach.

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EU dials up scrutiny of major platforms over GenAI risks ahead of elections, reports TechCrunch

General

Mar 14, 2024

Artificial Intelligence

The European Commission has sent inquiries to Google, Meta, and Microsoft, among others, under the Digital Services Act (DSA), focusing on how these platforms manage risks related to generative AI. This includes concerns about AI-generated misinformation and its impact on elections.

The Commission is conducting stress tests to evaluate these platforms' readiness for AI challenges, especially in the context of the upcoming European Parliament elections. These tests are part of the EU’s effort to ensure platforms are prepared for incidents like political deepfakes.

Beyond election security, the RFIs cover wider generative AI risks like deepfake pornography and illegal content. Platforms are required to respond by April 24, contributing to the EU's comprehensive strategy for managing generative AI threats.

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Europe eyes LinkedIn’s use of data for ads in another DSA ask, reports TechCrunch

General

Mar 14, 2024

The EU has requested information from LinkedIn, scrutinising its use of sensitive user data for ad targeting, potentially breaching the Digital Services Act. LinkedIn must clarify compliance by April 5, amid concerns about transparency in ad origins and a publicly accessible ad archive.

LinkedIn asserts its adherence to the DSA and awaits the EU’s assessment. Non-compliance could lead to hefty fines, following a complaint demanding rigorous enforcement of the DSA.

The EU is also probing other platforms like Meta for similar concerns. This forms part of a wider EU focus on issues such as illegal content, election security, and risks posed by generative AI.

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Steven Mnuchin Says He Is Putting Together a Group to Buy TikTok, reports WSJ

M&A

Mar 14, 2024

Former Treasury Secretary Steven Mnuchin is forming a consortium to bid for TikTok, amid Congressional efforts to separate the app from its Chinese owners. With the app valued over $100 billion, Mnuchin aims to buy TikTok, should a forced sale occur due to a House-approved bill banning TikTok unless divested by ByteDance.

The Senate's review of the bill and potential acquisition complexities, including regulatory and fundraising challenges, make the outcome uncertain. TikTok has criticised the bill as impractical and damaging to its global appeal.

Mnuchin's interest aligns with U.S. concerns over data privacy and national security risks posed by TikTok's Chinese ownership. He advocates for U.S. ownership, drawing on his government insights and previous investment experiences.

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Apple Buys Canadian AI Startup as It Races to Add Features, reports Bloomberg

M&A

Mar 14, 2024

Artificial Intelligence

Apple Inc. acquired DarwinAI, a Canadian AI startup, enhancing its AI capabilities, with DarwinAI’s team joining Apple’s AI division. Specialising in AI for manufacturing and optimising AI systems, DarwinAI's expertise is crucial for Apple's device-based AI focus.

The acquisition aligns with Apple’s 2024 AI expansion, including generative AI features in iOS 18. CEO Tim Cook has highlighted AI as a key area for innovation this year, as Apple seeks to enhance its competitive edge in the AI market.

DarwinAI's previous $15 million fundraising and collaborations with firms like Lockheed Martin and Intel illustrate its industry impact. Apple's acquisition signals a significant step in embracing AI, particularly in customer service and software development.

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Canada reviewing TikTok's expansion plan for national security risks, reports Reuters

General

Mar 14, 2024

Canada is reviewing TikTok's business expansion for national security concerns, following the U.S. move to potentially ban the app. This review could lead to mitigation measures or restrictions, adding to TikTok's challenges globally.

The security review, a standard procedure for foreign investments like TikTok's proposal, aims to address privacy and security risks. Canada previously restricted TikTok on government devices due to these concerns, although an outright ban like the U.S. is not expected.

TikTok is engaging with the Canadian government's investigation, emphasising its commitment to platform security. The Canadian industry ministry is observing developments, especially in relation to U.S. legislative actions against TikTok.

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US Senate not moving to fast-track House bill for TikTok divestiture, reports Reuters

General

Mar 14, 2024

U.S. senators urge careful consideration of the House's bill to divest ByteDance from TikTok or face a ban. Although the bill quickly passed in the House, the Senate seeks a robust, enduring solution for foreign app threats.

Senators have diverse views, ranging from concern over rushed tech legislation to support for decisive action. Senate Majority Leader Schumer has not set a timeline for Senate review.

While some senators back the bill, others raise concerns about its impact on voters and online creators. The Senate’s stance remains undecided, with varying opinions on the urgency and approach of the bill.

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US Pushes for Global AI Regulations at UN, reports Bloomberg

General

Mar 14, 2024

Artificial Intelligence

The U.S. has introduced a resolution at the United Nations to guide the global development of AI, focusing on legal, security, and human rights concerns.

Supported by over 50 countries, the non-binding proposal encourages responsible and inclusive AI advancements through national governance and law compliance, particularly emphasising safeguards and risk management.

While contrasting with the lack of stringent AI regulations in the U.S., this initiative aims to align international approaches, amidst China’s strict AI policies and the EU’s comprehensive rules. The resolution underscores closing technological gaps between developed and developing nations, promoting global collaboration in AI, excluding military uses.

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Italy regulator fines TikTok $11 million over content checks, reports Reuters

General

Mar 14, 2024

Responsible Media

Italy's antitrust authority, AGCM, has fined TikTok 10 million euros for failing to adequately monitor harmful content for young or vulnerable users. Amid global regulatory pressures, TikTok's shortcomings in ensuring a "safe" platform, particularly concerning risky challenges, have led to this penalty.

AGCM highlights dangerous TikTok trends like the "French scar" challenge, which prompted intervention from Italy's communications authority AGCOM. Despite such content being harmful, TikTok's algorithms may increase user engagement, further spreading such material.

TikTok faces significant international challenges, including a potential U.S. ban unless its Chinese ownership changes, reflecting escalating concerns over the app's impact and regulatory compliance.

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Reddit’s new ad format looks like user posts, reports AdAge

General

Mar 14, 2024

Reddit launches "Free-Form Ads," enabling advertisers to create posts with text, images, and videos, mimicking Reddit's user content style. This new ad format is designed to deepen user engagement by allowing brands to delve into topics more extensively.

In initial testing, brands like Kraft Heinz achieved higher engagement and click-through rates using Free-Form Ads. The format supports extensive customisation and interactive content, boosting brand presence on Reddit's forums.

The introduction of Free-Form Ads is part of Reddit’s broader strategy to enhance its advertising capabilities, particularly as it heads towards an IPO. This initiative, alongside Reddit Pro, aims to facilitate more seamless and effective brand interactions on the platform.

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Meta to Replace Widely Used Data Tool and Largely Cut Off Reporter Access, reports WSJ

General

Mar 14, 2024

Meta Platforms plans to shut down CrowdTangle, a widely-used data tool for Facebook and Instagram, replacing it with the Meta Content Library. This new tool will be restricted to academics and nonprofit researchers, limiting access for news outlets and other for-profit organisations.

Researchers express concerns over the Meta Content Library's limitations, such as reduced geographic analysis and restrictive data accessibility. The timing of CrowdTangle's closure, coinciding with U.S. elections, raises additional apprehensions about researching political content.

The transition to the Meta Content Library marks a significant shift in data tool accessibility, reflecting Meta's control over data dissemination and its impact on transparency in social media research.

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The ANA is planning a programmatic benchmarking service, reports Digiday

General

Mar 14, 2024

Reports have underscored inefficiencies in programmatic advertising, leading the Association of National Advertisers (ANA) to launch a transparency project. This initiative aims to enhance members' understanding and management of media spending, following revelations of opaque ad tech practices.

Adalytics research revealed that many advertisers unintentionally support questionable online content. The ANA's response involves scrutinizing programmatic ad spend and advocating for better budget control and industry education.

The ANA's benchmarking project, partnering with TAG TrustNet, will help marketers evaluate their programmatic supply chains' efficiency. This initiative will focus on log-level data and ad viewability, aiming to ascertain more accurate cost metrics and combat trust issues in the ad tech sector.

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Google's Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss, reports AdWeek

General

Mar 13, 2024

Artificial Intelligence

Google's Search Generative Experience (SGE) may lead to a 20% to 60% decrease in organic search traffic, potentially costing publishers up to $2 billion annually in lost ad revenue. Raptive, managing ads for various publishers, foresees a 25% traffic drop, especially in travel and family verticals.

SGE is available in over 120 countries, yet doesn’t respond to all queries. Studies indicate an 18% to 64% decline in organic traffic. Publishers are adopting new strategies, such as optimizing for SGE, exploring AI partnerships, and diversifying revenue streams.

Publishers are adjusting to SGE’s potential impact by leveraging intellectual property, enhancing SEO strategies, and experimenting with different content formats to maintain visibility and ad revenue in this evolving digital landscape.

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Teads Expands LG Ads Partnership, Builds One Platform To Buy and Run Global CTV Ads, reports MediaPost

General

Mar 13, 2024

Jeremy Arditi of Teads proposes centralising global TV ad buys for efficiency, similar to digital platforms. Teads is expanding its partnership with LG Ads Solutions, moving towards a more data-driven and centralised ad buying approach.

This collaboration focuses on Connected TV (CTV), with Teads dedicating significant R&D efforts. The expanded partnership will increase access to LG’s exclusive CTV ad inventory, facilitating campaigns across multiple countries from a single platform.

Teads and LG Ads Solutions utilise LG’s audio content recognition data to target specific audiences based on their TV viewing habits. This approach enhances ad targeting and viewer understanding, ensuring privacy compliance while optimising TV advertising effectiveness.

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Google And Apple Prevail In Privacy Battle Over Streaming Video Records, reports MediaPost

General

Mar 13, 2024

A federal appellate court ruled against reinstating lawsuits alleging Google and Apple violated state privacy laws by retaining streaming video rental data. The decision supports lower courts' findings that New York and Minnesota laws don't allow suing over data retention.

Filed in 2022, the class-action complaints accused Google and Apple of improperly holding users' streaming histories and credit card details. Both companies countered that the states’ laws don’t permit private lawsuits for keeping this data.

The appellate court upheld this interpretation, determining that while the laws allow action for unauthorised disclosure of video records, they don’t include provisions for suing over wrongful data retention.

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4A's: Shift To Multi-Currency National TV Ratings Not Ready For Prime Time, reports MediaPost

General

Mar 13, 2024

The 4A’s report suggests the ad industry isn't ready for multi-currency national TV ratings in 2024. Citing numerous challenges, it points to difficulties in transitioning from current systems deeply integrated with existing currency data.

The report highlights significant barriers to adopting big data solutions, emphasising the importance of data trust, requiring rigorous auditing and testing. Despite the potential benefits, the transition presents numerous complex issues.

Short-term concerns focus on product accreditation and readiness for upcoming negotiations, while long-term issues revolve around system flexibility, cost implications, and measurement inconsistencies. The 4A’s emphasises the need for a realistic and collaborative approach to this complex transition.

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Samsung Ads joins Origin as first CTV-led member, reports The Media Leader

General

Mar 13, 2024

Samsung Ads has joined the UK's cross-media measurement initiative Origin as its first connected TV (CTV) member. Their involvement, driven by client demand, aims to shape CTV's role in media measurement. Origin, currently transitioning to an independent entity, focuses on unifying measurement approaches across various platforms.

Samsung's participation reflects the industry's shift towards standardized media measurement, aligning with advertiser needs. Matt Bryan from Samsung Ads highlights the significance of media owners addressing these evolving demands.

Origin's unified measurement approach, supported by Samsung Ads, is essential for accurate campaign insights. Tom George, Origin's CEO, acknowledges Samsung's commitment to enhancing advertising measurement in a diverse media landscape.

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Amazon now lets sellers create listings through a URL by using AI, reports TechCrunch

General

Mar 13, 2024

Artificial Intelligence

Amazon has introduced a new AI-powered feature that simplifies listing creation for sellers. By using a product URL from another site, the AI generates an Amazon listing, streamlining the process for U.S. sellers. This builds on Amazon's efforts to use AI for efficient online retail operations.

Previously, Amazon launched an AI tool for advertisers to create product backgrounds from text prompts, which enhanced engagement rates. This innovation underscores AI's growing impact in online marketing.

With over 100,000 sellers using Amazon’s AI tools and 80% adopting AI suggestions, the trend towards AI integration is echoed by other tech giants like Google, eBay, and Shopify, reflecting AI's expanding role in e-commerce.

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India's Reliance to buy Paramount's stake in Viacom18, reports Reuters

M&A

Mar 13, 2024

Reliance Industries has agreed to acquire Paramount Global's 13.01% stake in Viacom 18 Media for approximately $517 million. This move will further consolidate Reliance’s ownership in the Indian entertainment network.

Viacom18, majority-owned by Reliance, operates 40 television channels including popular names like Comedy Central, Nickelodeon, and MTV. Paramount will continue to license its content to Viacom18, maintaining its content presence through Reliance's JioCinema platform.

The completion of this transaction depends on Reliance’s previously announced merger with Walt Disney for their television and streaming media assets in India. This deal represents a significant shift in the media landscape within the country.

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FTC can reopen Meta privacy case despite $5 billion fine, court rules, reports Reuters

General

Mar 13, 2024

The U.S. Federal Trade Commission (FTC) can reopen an investigation into Meta’s Facebook privacy practices, a decision made despite Meta’s previous $5 billion fine and safeguards. The FTC aims to enhance the 2020 settlement, particularly concerning minors' data and facial recognition technology.

Meta's attempt to freeze the FTC case was overruled by the U.S. Court of Appeals, emphasising the importance of addressing privacy concerns. Meta retains the right to challenge any final agency actions.

Despite Meta's claim that the FTC's allegations lack merit, the company faces ongoing legal challenges. The FTC insists their settlement terms are not absolute, while Meta also confronts a lawsuit accusing it of monopolising the social network market.

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YouTube is revamping its TV app to make videos feel way more interactive, reports The Verge

General

Mar 13, 2024

YouTube is updating its TV app to enhance interactivity, focusing on making features like chapters, comments, and descriptions more accessible. The update slightly reduces the video size to accommodate these elements, offering an optional interactive mode distinct from the default full-screen view.

This design change, guided by user feedback, positions interactive features on the screen’s right side. It also introduces a shopping feature, displaying products in videos with QR codes for mobile purchases, though full transactions can't yet be completed on TV.

YouTube's redesign will extend to YouTube TV, improving features like score tracking for sports games. The updates will gradually roll out to users over the coming weeks.

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Don Lemon Says Elon Musk Canceled His Show on X After Tense Interview, reports WSJ

General

Mar 13, 2024

Don Lemon reports that Elon Musk cancelled a deal with him due to dissatisfaction with an interview, despite Lemon’s view that it was conducted respectfully. Musk's decision followed the interview covering a range of topics, and Lemon plans to publish it on various platforms.

Musk critiqued Lemon's interview style, equating it to CNN’s approach and lacking authenticity. Lemon, a long-time CNN anchor, left the network after controversy and is now exploring new media opportunities.

Despite the deal's cancellation, Lemon intends to proceed with his show, aiming to release more episodes, including the interview with Musk, on different platforms.

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US Senator Urges Microsoft to Pull Bing Out of China, reports Bloomberg

General

Mar 13, 2024

Senator Mark Warner criticises Microsoft for Bing's compliance with Chinese internet censorship, following a report revealing restricted information on human rights. He suggests Microsoft should withdraw Bing from China, aligning with U.S. free speech values.

Microsoft defends its presence in China, stating Bing is the least censored search engine there, and compliance is limited to legal obligations. They value offering information access within China’s restrictions.

Investigations show Bing's growing censorship on sensitive topics in China, contradicting Microsoft's human rights commitments. While Bing's censorship is less than China’s Baidu, it still significantly restricts Chinese citizens' access to a wide range of information.

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Epic Asks Judge to Hold Apple in Contempt for Breaking Order, reports Bloomberg

General

Mar 13, 2024

Epic Games has asked a federal judge to find Apple in contempt for not fully complying with a court order to allow alternative payment options in the App Store. Epic argues Apple's implementation of external payment links is inadequate due to additional fees and rules.

Epic's filing criticises Apple for restricting developers from effectively using external links and communicating about alternative web-based purchases. They claim Apple’s tactics aim to protect its revenue from in-app purchases.

This legal battle follows a 2023 ruling on Apple's App Store practices under antitrust laws. The dispute began when Apple removed Epic's Fortnite game for circumventing their payment system. Apple maintains they have complied with the court's decision, focusing on user security and ecosystem integrity.

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ChatGPT users to get access to news content from Le Monde and Prisa Media, reports Reuters

General

Mar 13, 2024

Artificial Intelligence

OpenAI, the Microsoft-backed company, has announced a partnership with Le Monde and Prisa Media to provide French and Spanish news content to ChatGPT users. This content will also be utilised to train generative AI models, aligning with the growing influence of AI technology.

Le Monde's CEO emphasises the strategic importance of this partnership in distributing reliable information and protecting journalistic integrity and revenue. This collaboration follows similar deals between global news publishers and OpenAI to integrate generative AI in news.

However, concerns like copyright infringement and fair compensation arise as news organisations, including The New York Times, have sued OpenAI and Microsoft for using their content without permission to train AI models.

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House passes bill that could lead to TikTok ban, reports Axios

General

Mar 13, 2024

The U.S. House has passed a bill mandating ByteDance to divest TikTok or face a ban, reflecting growing concerns over the app’s impact on national security. This swift legislative action, however, lacks a parallel bill in the Senate.

Lawmakers, briefed on security concerns, showed mixed reactions, with some questioning the bill's implications for American users. Despite these concerns, the bill gained substantial bipartisan support.

In the Senate, the bill faces hurdles, including potential opposition from Sen. Rand Paul. While receiving support from key senators, the bill's ultimate effect on TikTok and its American users remains uncertain, pending further legislative processes and potential legal challenges.

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Spotify to test full music videos in potential YouTube faceoff, reports Reuters

General

Mar 13, 2024

Spotify is entering the music video domain with a beta launch for premium subscribers, stepping into a space dominated by YouTube. This expansion aims to boost its user base as Spotify seeks significant growth.

The service is rolling out in select countries, positioning itself against competitors like Apple Music and YouTube. Spotify’s goal is to attract a broader audience and achieve an ambitious user milestone by 2030.

Spotify’s venture into music videos complements its existing offerings of short "clips", podcasts, and audiobooks. The company's growth strategy includes increasing its premium subscriber count, showing optimism in its evolving content portfolio.

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World’s first major act to regulate AI passed by European lawmakers, reports CNBC

General

Mar 13, 2024

Artificial Intelligence

The European Parliament has approved a groundbreaking AI Act, establishing the world's first major regulatory framework for artificial intelligence. This landmark decision positions Europe as a leader in setting global AI standards.

The AI Act categorises risks associated with AI technology, with enforcement expected to start by May and phased implementation from 2025. This act signifies a shift from self-regulation to more stringent government-led control within the EU.

Regarded as a major milestone in AI regulation, the AI Act could set a precedent for other countries. As AI evolves rapidly, ongoing collaboration between businesses and lawmakers will be essential for effective implementation.

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Google restricts AI chatbot Gemini from answering queries on global elections, reports Reuters

General

Mar 13, 2024

Artificial Intelligence

Google is restricting its AI chatbot Gemini from answering questions about this year's global elections to avoid misinformation risks. This measure reflects growing concerns about AI-generated content's potential for spreading fake news.

The company has extended its initial U.S. restrictions to worldwide elections, including major ones in South Africa and India. Governments are increasingly regulating AI tools to prevent misinformation, with India requiring tech firms to gain approval for public AI releases.

Following inaccuracies in Gemini’s historical content, Google is addressing AI's challenges. Similarly, Meta Platforms is forming a team to combat generative AI abuse in European Parliament elections.

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DoubleVerify will rate NBCU CTV programs for brand safety, reports AdAge

General

Mar 12, 2024

NBCUniversal collaborates with DoubleVerify to vet its streaming content for brand safety, offering advertisers clarity on where their ads are placed. This addresses a gap in ad-supported streaming, ensuring ads match the surrounding content.

DoubleVerify's CEO Mark Zagorski points out the challenge of lacking transparency in connected TV content. Through this partnership, content on NBCUniversal's platforms, like Peacock, will be categorised at the program level to better align with advertiser standards.

The solution employs AI and data technology to match ads with appropriate content. This marks a significant advance in managing brand safety and suitability in the evolving streaming media sector, enhancing advertiser confidence.

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MRC Taps SiriusXM, Pandora's Bolcar To Direct Measurement Audit Ops, reports MediaPost

General

Mar 12, 2024

Leadership Transitions

The Media Rating Council (MRC) has appointed Hannah Bolcar as the Director of Measurement Audit Operations, a newly established role within the organisation.

Bolcar brings experience from her previous position at SiriusXM/Pandora, where she served as Senior Manager of Sales Development. In her new role at MRC, she is tasked with leading audit and accreditation processes across various media and advertising measurement sectors.

Her responsibilities will focus on an array of media types, including digital, TV, radio, print, and out-of-home, as well as emerging measurement methods. Bolcar's background includes roles at several media agencies, such as Mindshare, Carat, and Giovatto Advertising.

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TikTok reportedly developing new app to rival Instagram, reports Search Engine Land

General

Mar 12, 2024

TikTok is reportedly developing "TikTok Photos," a new app to compete with Instagram. This speculation arises from code references within TikTok's app, suggesting future prompts for users to share still images to engage with photo enthusiasts.

The platform's introduction of a "photo mode" in 2022 and recent encouragement for users to post still images point to a strategic shift towards photo-sharing. This indicates TikTok's expanding focus beyond its video-centric platform.

With the success of Xiaohongshu, China's Instagram alternative, and potential U.S. bans, TikTok's exploration of a still image app could be a proactive move to diversify and tap into new markets.

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Microsoft Ads introduces faster and easier access to performance data, reports Search Engine Land

General

Mar 12, 2024

Artificial Intelligence

Microsoft Advertising has unveiled Insights Navigator, a new tool for easier access to key data and performance insights. It allows advertisers to swiftly analyse metrics like click-through rates and conversions for campaign optimization.

The tool offers Category and Query Insights, revealing online behaviour trends and top consumer queries. Additionally, it facilitates quick generation of data reports for efficient campaign management.

Currently exclusive to Microsoft Advertising representatives, Insights Navigator is set for future upgrades with 'smart narratives' using generative AI. These enhancements aim to provide deeper insights and summaries, helping advertisers improve their strategies on the Microsoft Advertising platform.

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Google Play will show AI-powered FAQs and recent YouTube videos for games, reports TechCrunch

General

Mar 12, 2024

Gaming / Metaverse

At the Google for Games Developer Summit, Google announced new Google Play features for games, including AI-powered FAQs, integration of YouTube videos in listings, immersive ad formats, and support for native PC game publishing. These enhancements are designed to attract more users to game listings.

Developers can now offer special discounts to Play Pass subscribers and use Play Points for exclusive in-app offers. The Play Points program, with a large member base, is set to expand to Brazil.

Google is introducing immersive in-game ads via AdMob and enabling developers to target specific user groups. The expansion of the Play Games for PC program will include native PC games, broadening the platform's gaming offerings.

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Apollo reaches out to Paramount about deal, reports Axios

M&A

Mar 12, 2024

Apollo Global Management is considering a takeover or asset purchase of Paramount Global, with potential interest in Paramount's key assets like CBS and Paramount Pictures. Apollo's approach faces competition from other groups, including one led by Skydance Media.

Paramount, controlled by National Amusements Inc., is evaluating offers amidst its considerable debt. Apollo's interest re-emerges after previous speculation and a period of disinterest earlier this year.

As Paramount seeks a strategic partner or buyer to manage its debt, Apollo's bid might encounter regulatory challenges, especially concerning CBS' broadcast stations, based on historical precedents in Apollo's media dealings.

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AP launches e-commerce site with Taboola, reports Axios

General

Mar 12, 2024

The Associated Press (AP) is launching AP Buyline, an e-commerce site developed with Taboola, as part of its strategy to diversify revenue beyond traditional content licensing. This move aims to enhance consumer engagement and advertising income.

AP Buyline, debuting on March 18th, will initially offer personal finance products, with plans to expand into home, beauty, and fashion. The site’s content, created by Taboola's team, aligns with AP's editorial standards and is led by AP’s Drew Stoneman and Taboola’s Will Kenton.

Taboola, transitioning from native advertising to e-commerce, acquired Connexity and introduced Taboola Turnkey Commerce. Its partnership with Time for the “Time Stamped” site exemplifies this strategic shift.

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TikTok Plans Legal Fight If US Divestment Bill Becomes Law, reports Bloomberg

General

Mar 12, 2024

TikTok plans to legally challenge US legislation before considering separation from its parent company, ByteDance. A sale, needing Chinese government approval, is a last resort and depends on how the situation evolves.

CEO Shou Chew is lobbying against a US bill that could force a sale or ban of TikTok. The bill is advancing further than previous attempts, prompting TikTok to increase its advocacy efforts.

The bill's progress in Congress is countered by former President Trump's recent opposition to a ban. TikTok, which mulled separation in 2023, is still awaiting a conclusion from a national security review by the Biden administration.

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Meta has new AI tools for mobile video and retail media, reports AdAge

General

Mar 12, 2024

Artificial Intelligence

Meta is advancing its ad platform Advantage+ with AI enhancements, enabling more automated and efficient advertising on Facebook and Instagram. This includes integrating video in shopping ads and streamlining processes for retail media partners, demonstrating a shift towards AI-driven marketing.

The platform’s focus is on utilising generative AI to create diverse ad variations, aiding brands in targeted campaigns. Wear Felicity and Fresh are examples of brands experimenting with these AI tools to improve ad performance and audience engagement.

Meta's updates include AI-generated video formats for shopping ads, catering to trends in automated advertising. Despite challenges around data privacy and AI's role in marketing, Meta aims to balance automation with responsible AI development, including customisation options for brands.

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Epsilon and Comscore aim to boost contextual classification and brand safety in new deal, reports AdAge

General

Mar 12, 2024

Artificial Intelligence

Epsilon, a Publicis Groupe company, is partnering with Comscore to use its AI technology for contextual categorization in advertising across various platforms. This collaboration aims to enhance inventory quality and align with industry standards, amidst the shift towards contextual advertising as cookies become obsolete.

The decline of cookie usage has increased the relevance of Comscore’s Proximic in Epsilon’s strategy, focusing on the growing importance of contextual data. Kate Roganti from Proximic highlights a resurgence in interest in this type of data due to cookie deprecation.

Epsilon’s approach includes custom integration with Comscore, ensuring global coverage and responding to rising demands for brand safety. This collaboration leverages Comscore's strong publisher relationships for accurate page-level classifications, extending to diverse media formats.

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Apple Makes Further Concessions to App Developers in Europe, reports WSJ

General

Mar 12, 2024

Apple has announced it will let iPhone users in Europe download apps directly from developers' websites. This move is in response to the EU's Digital Markets Act, aimed at fostering competition by altering big tech firms' practices. Earlier approaches by Apple to comply with the Act faced criticism for being overly restrictive.

Under the new system, launching this spring, developers will still owe Apple a fee for exceeding a certain number of downloads. This change from Apple's former policy signifies a major shift in its app distribution model.

It follows a decision allowing Epic Games to establish its own app store in Europe, showcasing Apple's ongoing adaptation to regulatory pressures.

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TikTok fires back at House China committee over anti-ban campaign, reports Axios

General

Mar 12, 2024

TikTok is actively defending itself against a potential U.S. ban, countering the House China Select Committee's claims. With a key Congressional vote looming, the company is escalating its communications to safeguard its operations in the U.S.

Michael Beckerman, TikTok's VP of Public Policy, has challenged the Committee's accusations and the constitutionality of the proposed ban. He highlighted inconsistencies in lawmakers' portrayal of the bill as a ban.

Beckerman expressed concerns about the security of U.S. user data under a divestment scenario, citing TikTok's significant investment in data protection. He remains open to further dialogue with Congress on these issues.

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Criteo is exploring a services layer for Privacy Sandbox, reports Digiday

General

Mar 12, 2024

Cookie Deprecation

Criteo is poised to assist ad tech vendors with Google's Privacy Sandbox transition. As Todd Parsons, Criteo's Chief Product Officer, engages with Google's team, Criteo's acquisition of IPONWEB, owner of Bidswitch, underscores its integral role in ad tech infrastructure.

The high cost of adapting to Google's Privacy Sandbox poses a challenge for ad tech companies. Criteo's potential solution, leveraging IPONWEB's capabilities, could ease this transition for many, offering a cost-effective alternative to developing individual technologies.

Criteo's commitment is evident with about 50 engineers focusing on Privacy Sandbox projects. As the industry grapples with the shift to a cookieless environment, Criteo's initiative may prove critical, especially with Google's firm stance on discontinuing third-party cookies by 2024.

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Adalytics report exposes the intricacies of made-for-advertising sites, reports Digiday

General

Mar 11, 2024

Made For Advertising

Advertisers unknowingly place ads on deceptive made-for-advertising (MFA) sites, a pervasive issue revealed by Adalytics. These sites inflate ad costs through tactics like aggressive ad refreshes, leading to unrealistic rates, as highlighted in Kroger and Comcast's exorbitant costs for single consumer reaches.

Industry efforts to address MFA site issues have been ineffective, as highlighted by the Adalytics report. Tactics like frequency capping fail against MFAs, suggesting a misunderstanding of how these sites operate and their impact on ad costs.

Major DSPs and media agencies are implicated in placing ads on MFA sites, contradicting responsible advertising claims. The Adalytics report exposes a widespread industry problem, undermining the credibility of advertising efficiencies and practices.

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ANA Opposes Proposed Restrictions On Behavioral Advertising To Children, reports MediaPost

General

Mar 11, 2024

Advertising To Children

The advertising industry opposes a Federal Trade Commission (FTC) proposal demanding stricter parental consent for serving targeted ads to children under 13. The Association of National Advertisers argues this would overly burden parents and limit children's access to online services.

The FTC's proposal requires a double opt-in from parents for collecting children's data and using it for targeted ads, tightening regulations under the Children's Online Privacy Protection Act. This change aims to increase control over children's personal information online.

The Association supports the FTC's decision to retain the "actual knowledge" standard for parental consent. They advocate for the continued use of contextual advertising without additional permissions, balancing child privacy with digital advertising needs.

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Spotify Picks Publicis For $240M Global Media Assignment, reports MediaPost

General

Mar 11, 2024

Spotify has appointed Publicis Media for its global media assignment, following a review initiated last year. The streaming service, which spent approximately $240 million on media in the previous year, will transition from Interpublic agencies to Publicis in June.

Publicis Media has formed OneVibe, a bespoke unit, to manage Spotify’s account. The collaboration will focus on global and regional brand media, alongside performance marketing, while Spotify maintains in-house control over social performance buying.

This partnership aligns with Spotify's evolving business goals, amidst a backdrop of recent workforce reductions. The company seeks to connect with its extensive global audience, striving for media and marketing excellence with Publicis OneVibe.

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Microsoft Ads expands Copilot to more advertisers, reports Search Engine Land

General

Mar 11, 2024

Artificial Intelligence

Microsoft Ads is extending its Copilot trial to more advertisers, enhancing data collection and optimisation. This expansion, spotted by expert Thomas Eccel, indicates the tool's growing use in Bing Ads.

Copilot, designed for advertisers and agencies, uses AI to generate marketing asset suggestions. It creates product images, headlines, and descriptions based on user input, streamlining content creation.

The significance of Copilot lies in its efficiency and quality improvements for asset creation. Kya Sainsbury-Carter from Microsoft emphasises the transformative potential of generative AI in advertising, highlighting benefits across the industry, from advertisers to consumers.

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Advertisers plan to go back to Sunday Ticket on YouTube TV, reports Marketing Brew

General

Mar 11, 2024

This NFL season, YouTube TV's first with the NFL’s Sunday Ticket package, costing around $2 billion annually, garnered significant attention. With about 1.3 million subscribers by October, its performance paralleled its predecessor, DirecTV.

YouTube has been discreet about the package’s exact subscriber count and advertising earnings. Media buyers are cautious, especially with YouTube’s strategy of bundling Sunday Ticket ads with other content, influencing future ad purchases.

The Sunday Ticket's subscriber base, paying over $400 per season, is more vital to YouTube than ad revenue. The audience's loyalty and spending power make it attractive, but YouTube's bundled advertising approach presents challenges for media buyers.

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The Chinese government is using TikTok to meddle in elections, ODNI says, reports Politico

General

Mar 11, 2024

The ODNI report alleges that China uses TikTok for global influence operations, aiming to affect U.S. democracy. This includes possible interference in this year's elections through online influence and disinformation campaigns.

The report indicates Chinese propaganda targeted U.S. midterm candidates via TikTok, showing advanced influence techniques including generative AI. This revelation comes as U.S. lawmakers consider legislation to address ByteDance's ownership of TikTok.

Despite the lack of public evidence linking TikTok to national security threats, U.S. lawmakers have been briefed privately. TikTok maintains it combats deceptive practices and works with electoral bodies to ensure platform integrity, echoing concerns raised by other social media platforms about foreign influence campaigns.

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Disney paid ValueAct millions in fees before winning its support in proxy fight, activist says, reports CNBC

General

Mar 11, 2024

Leadership Transitions

Blackwells Capital accused Disney of not disclosing ValueAct Capital's financial ties when endorsing Disney's board. This scrutiny follows Disney CEO Bob Iger's praise of ValueAct as a "constructive" shareholder, securing their support against a proxy fight with Nelson Peltz’s Trian Partners.

Blackwells revealed that ValueAct has managed over $350 million in Disney pension funds since 2013. This disclosure questions the independence of ValueAct's support for Disney’s board, suggesting a conflict of interest.

Disney is embroiled in a proxy fight with Trian, defending CEO Iger and board decisions. Blackwells queries if shareholders can fully assess ValueAct’s endorsement without knowing its financial relationship with Disney.

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TikTok lobbying surges ahead of House vote this week, reports Axios

General

Mar 11, 2024

The U.S. House is poised to vote on a bipartisan bill potentially banning TikTok, amidst high tensions and lobbying. This follows concerns over TikTok's Chinese ownership, with implications for U.S. national security and the digital landscape.

Former President Trump, once a proponent of banning TikTok, now expresses mixed views, highlighting its popularity and potential benefits to Facebook. His stance adds complexity to the debate, reflecting a shift in political perspectives.

As the House vote approaches, TikTok's lobbying intensifies, drawing criticism for alleged misinformation. The issue highlights deep divisions, with various groups debating the bill's impact on national security and corporate control.

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Apple has begun testing an AI-powered ad product similar to Google's Performance Max as it looks to supercharge its $7 billion ad business, reports Insider

General

Mar 11, 2024

Artificial Intelligence

Apple is trialling an AI-driven system for App Store ad purchases, similar to methods used by Google and Meta. This system automatically assigns ad placements and is currently tested with selected advertisers.

The approach allows advertisers to define their budget, target audience, and regions. The algorithm then distributes ads across four formats within the App Store, aimed at enhancing ad efficiency.

This initiative, part of Apple's expanding ad strategy, could extend to other platforms. Growing its advertising business, Apple is exploring new areas like sports app sponsorships and possibly Apple TV+. The company's ad revenue is expected to significantly increase this year.

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Apple's Choice Screen Is Unlikely to Achieve EU Goal, reports Bloomberg

General

Mar 11, 2024

Under the EU's Digital Markets Act, iPhone users in Europe now see a choice screen in Safari, offering alternatives to Apple's default browser. This regulatory move, aimed at boosting competition, has a track record of limited impact, with similar initiatives by Google and Microsoft yielding confusing results for users.

The choice screen, triggered by an iOS update, presents up to 11 web browser options, mixing familiar and obscure names. However, its random presentation has sparked doubts about its effectiveness in facilitating informed decisions among consumers.

Despite suggestions for more effective implementations, such as an app store defaults tab, Apple remains skeptical about choice screens, with a focus on user experience over regulatory compliance.

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Trump says a TikTok ban would empower Meta, slams Facebook as enemy of the people, reports CNBC

General

Mar 11, 2024

Donald Trump expressed concerns about banning TikTok, suggesting it would benefit Facebook, which he views critically. In a CNBC interview, Trump recognised TikTok's popularity, especially among youth, and acknowledged the platform's mixed impact, highlighting both positive and negative aspects.

Trump acknowledged TikTok's security risks due to its Chinese ownership but warned that a ban could disproportionately empower Facebook. He emphasised Facebook's privacy and security issues, and its influence on elections, suggesting that addressing TikTok shouldn't bolster a competitor like Facebook.

Efforts to address TikTok's security concerns continue, with U.S. legislation proposing either a forced divestiture or a complete ban. Trump's comments reflect his nuanced stance, acknowledging national security risks while cautioning against strengthening other tech giants like Facebook.

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The FTC’s PrivacyCon Was Chock-Full Of Warning Signs For Online Advertising, reports AdExchanger

General

Mar 11, 2024

PrivacyCon showcased research on consumer privacy, highlighting challenges to the surveillance advertising model. FTC Chair Lina Khan emphasised targeting illegal data practices, especially those undermining sensitive personal information.

Studies presented at PrivacyCon revealed consumer dislike for 'roach motel' subscription patterns, viewing them as threats to decision-making freedom. The FTC's focus is on more transparent subscription processes.

Further research indicated that while privacy-enhancing technologies don't necessarily change consumer perceptions of privacy, contextual targeting and non-tracking methods are favoured. This points to a need for the advertising industry to adapt, prioritising consumer perceptions and privacy in their practices.

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Reddit, Investors Seek Up to $748 Million in Planned IPO, reports Bloomberg

General

Mar 10, 2024

Reddit Inc. is set to raise up to $748 million in its impending IPO, offering shares at $31 to $34 each, targeting a $6.5 billion valuation. This marks a decrease from its $10 billion valuation in 2021, reflecting the recent downturn in U.S. IPOs.

The company's plan includes allocating shares for its early users, underscoring its community-driven ethos. This approach is a key part of Reddit's strategy as it navigates a challenging IPO market landscape.

Despite a large user base, Reddit reported a significant net loss in 2023. Its IPO and ventures like AI data licensing signal crucial steps in its evolving business model.

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Musk Says X's Long-Form Videos Will Soon Be Available on Smart TVs, reports Reuters

General

Mar 9, 2024

Elon Musk announced that long-form videos will be accessible on smart TVs, following Fortune magazine's report of a forthcoming TV app for Amazon and Samsung users. This development is part of X's evolution into a super app, which began with the introduction of video and audio calling.

Responding to a user's post on X, Musk confirmed the imminent arrival of this feature. X's transformation aligns with Musk's vision to compete with platforms like YouTube, as indicated by Fortune's insights.

X's strategy to become a "video-first platform" involves collaborations with notable media figures. The platform, amid retention challenges since Musk's 2022 acquisition, plans to integrate video ads alongside select content creators' work.

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Uber and Instacart Are Showing More Ads in Their Apps, reports WSJ

General

Mar 8, 2024

Uber, Lyft, and Instacart are incorporating more ads into their services, tapping into higher ad margins to boost profitability. While Uber eyes $1 billion in ad revenue and Instacart enjoys significant earnings from ads, user reactions to this increase are mixed.

Uber and Lyft are using personalised ads to engage riders, carefully balancing ad content with user experience. DoorDash and Instacart focus on ads related to their core services, like food and groceries, to maintain relevance.

Ad strategies are evolving, with companies like Instacart experimenting with AI-driven product suggestions. User feedback has led to adjustments, like Uber retracting intrusive push-alert ads, showing a keen awareness of the fine line between effective advertising and user annoyance.

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Google Must Face Antitrust Claims For Phasing Out Flash, reports MediaPost

General

Mar 8, 2024

Inform's lawsuit against Google, alleging antitrust law violations with the shift from Adobe Flash to HTML5 in YouTube and Chrome, can proceed. This ruling by Judge Castel suggests possible monopolisation by Google of the online video ad market.

Inform's claims focus on the 2016 transition from Flash to HTML5, which, according to them, hurt their business by promoting Google's ad tools at the expense of others. They argue this forced advertisers and publishers to depend on Google's platforms.

The court, however, dismissed some claims regarding Google's ad auction practices but upheld the main allegation of market manipulation through the Flash to HTML5 transition. Google, responding to the decision, plans to defend against these claims.

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Sam Altman Rejoins OpenAI Board Along With Three New Directors, reports WSJ

General

Mar 8, 2024

Leadership Transitions

OpenAI reinstated CEO Sam Altman to its board after a review, adding new members and governance enhancements, including a whistleblower hotline. This follows a challenging period involving Altman's temporary ousting in 2022.

The reinstatement comes after Altman's brief removal caused internal and regulatory turmoil. An investigation by law firm WilmerHale concluded there was no need for his removal. OpenAI is adjusting its governance approach in response.

Altman's return settles a period of instability at OpenAI. The board, including Quora CEO Adam D’Angelo, is focused on reinforcing governance, following internal conflicts and issues of trust that led to Altman's initial dismissal.

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Apple Reverses Course and Allows Epic Games to Start Competing App Store, reports NYT

General

Mar 8, 2024

After Epic Games criticised Apple for hindering its app store launch in Europe, Apple reversed its stance. This aligns with the Digital Markets Act, enforcing alternatives for app sales on iOS devices.

This development is expected to benefit consumers through lower prices. Epic's proposed app store charges less commission than Apple, suggesting potential market growth and reduced app costs.

The decision follows a dispute between Apple and Epic regarding App Store commissions. Apple initially blocked then allowed Epic's venture, responding to European regulatory scrutiny. This marks a significant step for developer freedoms and showcases the impact of European regulations on global tech giants.

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Joe Biden says he supports bill to ban TikTok from US app stores, reports FT

General

Mar 8, 2024

President Biden confirmed he would sign a bill aimed at banning TikTok from US app stores unless its Chinese owner divests it. The bill has bipartisan support in Congress and is motivated by national security concerns related to TikTok's ties to China.

The proposal has drawn criticism from former President Trump, who sees it as potentially beneficial to Facebook. Trump's previous attempts to ban TikTok in 2020 were legally challenged.

The bill will soon be voted on in the House. It aims to sever TikTok's links to China, amidst concerns about data privacy and political influence, despite TikTok's denial of any Chinese government control.

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Reddit pilots new tools to help brands boost engagement, reports Search Engine Land

General

Mar 8, 2024

Reddit has introduced Reddit Pro, a free tool suite aimed at enhancing business engagement on the platform. It offers AI insights, performance analytics, and publishing tools for effective participation, catering to both organic and ad-based interactions.

Reddit Pro simplifies post promotion into paid ads and monitors overall engagement, aiding businesses in meaningful consumer interactions and potentially increasing conversions. The tool is accessible on a first-come, first-served basis, with ongoing enhancements planned.

During alpha testing, participating businesses, including Taco Bell and the NFL, saw a significant increase in engagement. Reddit Pro is poised to revolutionise business interaction on the platform, fostering genuine community-building around brands.

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Instagram overtakes TikTok in app downloads in race for new users, reports FT

General

Mar 8, 2024

In 2023, Instagram surpassed TikTok in app downloads, achieving 768 million downloads, a 20% increase from the previous year. This growth, attributed to Instagram's introduction of the "reels" feature, mimics TikTok's short-form video format, indicating Meta's successful strategy to expand its user base amidst competition.

TikTok's downloads increased marginally to 733 million, indicating a possible plateau in its expansion. Despite this, TikTok retains higher user engagement, with users spending significantly more time on the platform compared to Instagram.

Instagram's strategy, combined with ByteDance's approach of allowing TikTok-watermarked videos to be shared across platforms, has fuelled competition. TikTok's burgeoning e-commerce sector, with TikTok Shop, underscores the evolving landscape of social media revenue generation.

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In new disclosure, LinkedIn says premium subscriptions bring in $1.7 billion, reports Reuters

General

Mar 7, 2024

Artificial Intelligence

In 2023, LinkedIn's premium subscription revenue reached $1.7 billion. This growth is attributed to new AI features and an expansion of the service, which starts at $39.99 per month. This detailed financial performance is a first-time disclosure since Microsoft's acquisition of LinkedIn.

The premium service's growth is driven by AI enhancements, assisting job seekers in matching with postings and optimising profiles. This innovation caters to both individual users and job seekers, offering significant value.

LinkedIn COO Dan Shapero reported a 25% rise in premium subscribers in 2023, with substantial user engagement in AI tools. Despite a tight labor market, there's a persistent demand for effective job-matching, highlighted by LinkedIn's data showing two applicants for every job.

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Vivendi Earnings For CY2023 Show +9.5% YoY Revenue Growth, Net Income Up By +140.1% YoY

+ 10% YoY Opinions

Earnings

Mar 7, 2024

The Media Leader reports:

Vivendi achieved a €405m net profit in 2023, rebounding from a €1bn loss in 2022. This success is attributed to exceeding €10bn in revenue, with a 9.5% increase. The consolidation of Lagardère greatly contributed to this growth.

Havas, led by Yannick Bolloré, saw a 3.9% rise in revenue to €2.9bn, while Canal+ Group's revenue grew by 3.2% to over €6bn. Canal+ expanded by acquiring new subscribers and through successful ventures in film production and international markets, notably in South Africa and Asia.

Vivendi announced a division into four entities by early 2025: Canal+, Havas, a combined Lagardère-Prisma group, and an investment company. While Havas and Canal+ flourished, other segments like Prisma Media and Gameloft experienced revenue declines.

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Tracking-ads industry faces another body blow in the EU, reports TechCrunch

General

Mar 7, 2024

The EU's top court ruled that data strings from the ad industry's consent tool are personal data under GDPR, making IAB Europe jointly responsible for compliance. This follows a Belgian court's challenge to IAB Europe's "Transparency and Consent Framework," citing GDPR violations.

The CJEU's decision criticises the ad industry's manipulative consent practices, which burden users with complex choices, hindering genuine privacy consent. These tactics, aimed at skirting GDPR compliance, are now deemed inadequate, signalling a shift towards stricter adherence to privacy laws.

This ruling challenges the online tracking-based ad industry, indicating an end to widespread "consent spam" and urging a move towards transparent, GDPR-compliant practices. The outcome may reshape the industry, prioritising user privacy and compliance with evolving regulations.

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Microsoft Performance Max Expands Globally, Features And Platforms On Roadmap, reports MediaPost

General

Mar 7, 2024

Artificial Intelligence

Microsoft has unveiled Performance Max, an AI-driven platform uniting its advertising services for efficient, cross-channel ad optimisation. Planned upgrades in 2024 include cost-per-sale bidding and video assets, enhancing ad campaign effectiveness.

The platform streamlines ad creation for shopping campaigns by allowing marketers to link a Microsoft Merchant Center store without needing asset creatives. This innovation enables more straightforward campaign management, particularly for e-commerce advertisers.

Newly launched Feed Labels facilitate cross-border ad campaigns, allowing advertisers to group products by common traits like language. This mid-March feature contrasts with custom labels, which provide detailed campaign control within a single feed, supporting refined bid strategies and reporting.

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Google Ads now limits country-level location exclusions, reports Search Engine Land

General

Mar 7, 2024

Google Ads has set a new limit of 120 entities for country-level location exclusions in advertising campaigns. Exceeding this limit triggers a warning notification, as noted by a Google Ads marketing agency and illustrated in a shared screenshot.

Ginny Marvin, Google Ads Liaison Officer, explained on social media that this change is designed to simplify location targeting workflows. Google recommends using positive geographic targeting instead of extensive exclusions.

Advertisers are advised that excluding areas not specifically targeted is unnecessary, as ads are only shown in explicitly targeted locations. This update aims to balance effective ad placement with streamlined campaign management.

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Adobe is making it easier to create social content on mobile with AI, reports TechCrunch

General

Mar 7, 2024

Artificial Intelligence

Adobe has released a beta version of Adobe Express, enhancing mobile social content creation with Firefly AI models. New features include a "Text to Image" generator and advanced image editing capabilities, positioning Adobe to compete with Canva's AI tools.

The app integrates with Adobe's Creative Cloud, allowing direct access to assets from Photoshop and Illustrator. Users can easily publish content to social media, access Adobe Stock resources, and maintain brand consistency with custom assets.

Available for Android on Google Play, iOS users can sign up for beta access. This release follows Adobe's collaboration with TikTok, integrating TikTok’s AI-powered Creative Assistant in Adobe Express.

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Reddit’s pre-IPO roadshow to kick off next week, reports FT

General

Mar 7, 2024

Reddit plans to go public on the New York Stock Exchange, with its IPO scheduled for March 21. The social media platform aims for a $6.5 billion valuation, lower than its 2021 private valuation. Seeking an anchor investor, Reddit emphasises its growing advertising business.

Despite no historical profits and a $91 million loss in 2023, Reddit's appeal lies in its $800 million annual sales, mainly from advertising. The company compares its model to Pinterest's less intrusive advertising approach.

Reddit also intends to license user data for AI training, already striking a $60 million deal with Google, showcasing its diverse revenue potential beyond advertising.

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US House to vote next week on TikTok crackdown bill, reports Reuters

General

Mar 7, 2024

The U.S. House is set to fast-track a vote on legislation requiring ByteDance to divest from TikTok within six months to avoid a U.S. ban. This significant step reflects bipartisan concern over national security issues linked to the app's Chinese ownership.

TikTok criticises the bill, asserting it infringes on free expression and challenges its enforceability. The debate emphasises the tension between technological reach and national security, underscoring the app's widespread use and impact on free speech.

Should the bill pass, it will intensify scrutiny of foreign-owned apps in the U.S., spotlighting the delicate balance between technology and privacy in the digital age.

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Oscars ad demand rises, reports AdAge

General

Mar 7, 2024

The Oscars are experiencing a revival in advertiser interest, inspired by the surprising success of the Grammys and Golden Globes. Disney reports a fully booked ad space, highlighting increased demand from advertisers for these high-profile events.

Advertisers are valuing awards shows for their large, live TV audiences, with ad spots for the Oscars priced between $1.7 and $2.2 million. This shift signifies a renewed focus on prominent, live non-sports events as key advertising platforms.

The current trend in media buying shows a sustained interest in awards shows like the Oscars for their unique ability to provide broad audience reach, maintaining their relevance in a fragmented entertainment landscape.

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TikTok Divestment Push Advances With House Committee Approval, reports Bloomberg

General

Mar 7, 2024

The U.S. Congress is advancing legislation targeting TikTok over national security fears, pushing for its parent company, ByteDance, to sell the platform. The House Energy and Commerce Committee passed the bill, which aims to block app stores and ISPs from offering TikTok if it remains under ByteDance's ownership.

Bipartisan concerns focus on potential data access by the Chinese government and the spreading of propaganda through TikTok. While the Biden administration shows cautious support, the proposed law would give ByteDance six months for divestiture.

TikTok opposes the bill, arguing it violates free speech and impacts businesses relying on the platform. The company refutes claims of sharing user data with China, framing the legislation as an effective ban.

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EU's Breton warns gatekeepers against silencing developers in Apple and Epic Games spat, reports Reuters

General

Mar 7, 2024

EU Industry Chief Thierry Breton criticised Apple's decision to block Epic Games' own marketplace on iOS devices in Europe, emphasising the need for fair competition under the new Digital Markets Act (DMA). This act requires platforms like Apple to open their ecosystems to rivals.

Apple's termination of Epic Games' new developer account in Sweden, created to reintroduce Fortnite via its own game store, has sparked regulatory scrutiny. This move was in response to previous contract breaches by Epic.

Breton prioritised investigating Apple's action against Epic under the DMA, highlighting the EU's commitment to enforcing fair competition and preventing gatekeepers from silencing developers.

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Walmart, TikTok and Shein Lure Amazon Merchants at Vegas Event, reports Bloomberg

General

Mar 7, 2024

At the Prosper Show, predominantly for Amazon sellers, Amazon’s dominance in U.S. e-commerce was evident. Despite FTC's lawsuit alleging Amazon's monopoly, merchants focused more on their own strategies than government intervention. Walmart, TikTok Shop, and Shein presented as alternatives, offering attractive terms to diversify sales sources.

Walmart and Shein lured sellers with commission-free offers and fulfilment services, promoting growth opportunities beyond Amazon’s crowded marketplace. Their presence at the show signified strong competition against Amazon’s hold on sellers.

Online retail is evolving, with merchants using multiple platforms for broader reach. Strategies include leveraging TikTok for visibility, then directing consumers to Amazon for purchases, thus balancing platform dependence while optimising sales and marketing efforts.

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