Nielsen expands its connected TV (CTV) measurement for YouTube ads to 11 markets, including the UK, enhancing cross-device insights. This integration into Nielsen One Ads offers a comprehensive view of YouTube's audience reach and compares it with traditional TV, aiding in informed ad spending.
Advertisers across multiple countries, like Australia, Germany, and Japan, can now assess YouTube's reach alongside other platforms. This development offers a clearer picture of ad impact and audience engagement, crucial for strategic planning.
Starting in Q2 2023, Nielsen will introduce deduplication across mobile, computer, and CTV in the UK, followed by other markets. By the year's end, four-screen deduplication, including linear TV, will be available in several markets, providing advertisers with detailed cross-platform audience insights.