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Microsoft Approached Apple With Offer To Sell Bing Search Engine, reports MediaPost

General

Feb 25, 2024

Google's antitrust case revealed Microsoft's offer to sell or partner Bing with Apple, repeatedly proposed between 2009 and 2020. Apple consistently declined, citing Bing's inferior quality compared to Google.

In 2018, Microsoft highlighted Bing's improvements, but Apple's senior VP, Eddy Cue, criticised Bing's search quality and investment levels as lacking compared to Google. Microsoft had invested nearly $100 billion in Bing since 2009.

Google, paying over $26 billion in 2021 to remain the default search engine on platforms like Apple, benefits from extensive data collection. Despite increasing ad prices, Google's market dominance and customer loyalty ensure its profitability and appeal to advertisers.

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Supreme Court to Decide How the First Amendment Applies to Social Media, reports NYT

General

Feb 25, 2024

The U.S. Supreme Court will review major First Amendment cases to determine whether platforms like Facebook and YouTube are akin to newspapers, shopping centers, or phone companies. These cases, arising from Florida and Texas laws, question the platforms' right to editorial control.

The decisions will crucially impact online free speech, discerning if platforms can curate content like newspapers or must remain neutral. This reflects broader debates on digital speech regulation amidst claims of anti-conservative bias.

As these landmark cases stir discussions, they confront the challenge of balancing free speech protection with the risks of unchecked harmful content in a politically polarised landscape.

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Warner Bros. Discovery Earnings For CY2023 Show +22.2% YoY Revenue Growth, Net Loss Down By -57.8% YoY

+ 22% YoY Opinions

Earnings

Feb 23, 2024

CNBC reports:

Warner Bros. Discovery reported a fourth-quarter net loss of $400 million, missing analyst targets for both profit and revenue. Advertising revenue slumped, and the company declined to provide free cash flow guidance for 2024, resulting in a 10% drop in share value.

The company's studio revenue decreased by 17% to $3.17 billion, with a 29% fall in adjusted EBITDA. Despite these challenges, Warner Bros. Discovery's free cash flow increased significantly, ending the year with $6.16 billion.

Max, the company's flagship streaming service, ended 2023 profitably. Plans include expanding Max's advertising tier internationally and launching a sports joint venture with Disney and Fox for non-cable subscribers. Warner Bros. Discovery maintains a disciplined approach to sports rights investments.

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Google claims the U.S. Government is trying to penalize it for being successful in a post-trial brief submitted to a DC Judge, reports Search Engine Land

General

Feb 23, 2024

Google has criticised the U.S. government for allegedly trying to penalise its success in the search market. In a legal battle with the Department of Justice, Google contends that its dominance results from hard work, not unlawful monopolising, and argues that a negative verdict would defy U.S. antitrust law.

In its defense, Google claims penalising it for outperforming competitors is contrary to antitrust principles. The company insists that promoting less successful rivals would harm, not help, market competition.

The DOJ accuses Google of stifling competition through exclusive contracts. The case outcome, expected soon, could reshuffle the search engine landscape, impacting Google's default status on devices and offering chances to competitors like Microsoft and Yahoo.

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Florida Passes Sweeping Bill to Keep Young People Off Social Media, reports NYT

General

Feb 23, 2024

Advertising To Children

Florida's Legislature has approved a bill that could prohibit under-16s from using social media platforms like TikTok and Instagram. Awaiting Governor Ron DeSantis's decision, this potential law may significantly affect young Floridians' online presence and faces possible constitutional challenges.

The proposed bill mandates social networks to prevent under-16s from registering and to delete existing underage accounts, impacting major platforms. This measure is more comprehensive than other states' laws, which require parental consent for minors' social media use.

Civil liberties groups and tech industries have raised concerns over the bill's potential restrictions on young people's information access and communication. This reflects a broader national debate on the impact of social media on youth well-being.

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Amazon Jumps Into Upfronts Fray, Slating An Event During Mid-May Series Of Network And Streamer Pitches To Ad Buyers, reports Deadline

General

Feb 22, 2024

Amazon is joining the annual upfronts event on May 14, highlighting its streaming services like Prime Video and Twitch to ad buyers. This inaugural participation aligns with Amazon's growing focus on streaming video advertising, evidenced by recent successes like Thursday Night Football.

While Amazon has traditionally been involved in the NewFronts for digital media, it is now broadening its approach to include upfronts, reflecting the changing dynamics of advertising in the streaming era where tech and traditional media converge.

Amidst evolving advertising strategies, Amazon reiterates its commitment to Freevee, its ad-supported platform, amidst industry speculation. Unlike most major companies participating in upfronts, Paramount Global is notably absent this year.

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The next wave of TikTok stars is here to sell you stuff, reports Insider

General

Feb 22, 2024

Influencer Marketing

TikTok is developing a new influencer focus, the "shopping star," to enhance product sales through its TikTok Shop platform. The company is assembling a specialised team, recruiting in the US and UK, to nurture influencers who excel in e-commerce.

These chosen Shop stars receive strategic support and partnership opportunities from TikTok, integral to the platform's goal of boosting its e-commerce presence and drawing in smaller businesses.

Adopting a strategy similar to its Chinese counterpart Douyin, TikTok aims to leverage the influence of these shopping stars to compete in the e-commerce space, potentially attracting larger consumer brands by capitalising on the influencers' reach and popularity.

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Apple reveals new details about Spotify’s business as possible EU fine nears, reports TechCrunch

General

Feb 22, 2024

The European Commission is considering a ruling on Spotify's complaint against Apple, potentially leading to a €500 million fine for Apple's alleged anti-competitive practices in the music streaming market. Apple, disputing this, emphasises its support for developers, including Spotify, and its significant market share.

Apple defends its practices, asserting they benefit consumers and developers, while critiquing Spotify's motives. Apple has introduced a new payment system in response to the EU's regulations, highlighting its competition with Spotify, especially with preinstalled Apple Music on its devices.

The European Commission remains silent on potential fines. Spotify accuses Apple of creating an unfair market and eagerly awaits the Commission's decision.

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Spotify follows Meta, YouTube and others by offering AUX, a service to connect brands and creators, reports TechCrunch

General

Feb 22, 2024

Influencer Marketing

Spotify introduces AUX, a service linking brands with artists for collaborative campaigns, exemplified by Coca-Cola's partnership with Peggy Gou. This initiative offers artists, particularly those impacted by Spotify's new royalties model, alternative income through brand engagements.

AUX aims to support artists financially by facilitating brand partnerships, countering challenges posed by Spotify's streaming royalties structure. It serves as a strategic response to assist artists in a competitive music industry.

AUX addresses the need for alternative revenue avenues for artists in today's streaming-dominated music landscape, offering solutions amidst challenges of exposure and fair compensation. Spotify's move underscores the growing importance of brand collaborations for artists.

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Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience Measurement

General

Feb 22, 2024

Comscore's update to its Campaign Ratings now includes local market audience measurement across various platforms like TV, digital, and streaming. The new Comscore Campaign Ratings Local (CCR Local) allows for precise advertising optimisation in the top 100 US local markets.

CCR Local's integration of linear TV and digital strategies at the local level is essential for impactful advertising campaigns. This feature enhances campaign precision and effectiveness.

The Trade Desk has integrated CCR Local, providing clients with enhanced insights for targeted local market campaigns. This integration is particularly beneficial for sectors like automotive and politics, where local focus is crucial. CCR Local has already shown significant increases in campaign reach. For further details, visit Comscore's product page.

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Reddit files to list IPO on NYSE under the ticker RDDT, reports CNBC

General

Feb 22, 2024

Reddit, preparing for an IPO under "RDDT," reported a 20% increase in 2023 sales to $804 million, but faced a $90.8 million net loss. This IPO, the first major tech debut since 2019, reflects Reddit's struggle to match ad revenue giants like Meta and Google.

Despite being highly visited in the U.S., Reddit's advertising business lags behind, with a decreasing average revenue per user. The company eyes the $1.4 trillion global ad market by 2027, enhancing its AI and data capabilities.

Reddit's IPO includes a $203 million data-licensing deal with Google. It offers unique stock classes and IPO participation for its moderators, but warns of potential stock volatility due to fluctuating user engagement.

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Performance Max Takes Its First Steps Into Auto-Generated Video, reports AdExchanger

General

Feb 22, 2024

Artificial Intelligence

Google's Performance Max (PMax) ad product is enhancing its AI-generated creative capabilities, including more complex images and first-time auto-generated videos from static images. This update aims to simplify advertising across Google’s platforms, aiding brands in aligning with consumer trends.

PMax combines predictive and generative AI for customer targeting and content creation. The update features an “Ad Strength” meter and necessitates a variety of creative assets for effective AI utilisation. This approach helps brands efficiently reach audiences across Google’s network.

The platform’s new "steering" feature allows advertisers to influence campaigns using their data and creative inputs. PMax, recommended to be used with Google Search, is becoming a key tool for multi-channel advertising, offering comprehensive performance optimisation.

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WPP Earnings For CY2023 Show +2.9% YoY Revenue Growth, Net Income Down By -74.6% YoY

+ 3% YoY Opinions

Earnings

Feb 22, 2024

Bloomberg reports:

WPP reported a 4.5% decrease in US sales last quarter, citing reduced spending in technology, healthcare, and retail sectors. While there was growth in the UK and India, this was offset by declines in Germany and China, resulting in a total revenue of £11.9 billion for 2023.

CEO Mark Read anticipates cautious ad spending from luxury brands and a mixed outlook in the automotive sector, but positivity in consumer goods. WPP forecasts flat to 1% growth in revenue, contrasting with Publicis Groupe SA's expected 4-5% increase.

Facing a global slowdown and reduced tech spending, WPP is restructuring and investing £250 million annually in AI to enhance performance, similar to Publicis' strategy.

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Amazon, Disney+, Netflix, Vevo and Warner Bros Discovery join Thinkbox, reports The Media Leader

General

Feb 22, 2024

Thinkbox, the UK's marketing body for commercial TV, has welcomed five new associate members: Amazon, Disney+, Netflix, Vevo, and Warner Bros Discovery. These streaming giants will contribute to Thinkbox’s marketing efforts and research, enhancing the organization's influence in TV advertising.

This collaboration signifies a pivotal moment in the TV industry, reflecting the transformation of TV, especially in streaming. It also represents a unified commitment to maintaining high-quality, emotionally engaging advertising inventory as commercial TV evolves.

The union of traditional broadcasters and streaming services under Thinkbox marks a significant step in addressing the challenges of a rapidly changing media landscape, ensuring high advertising standards, and fostering industry-wide collaboration.

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Instagram launches its marketplace to connect brands and creators in 8 new countries, reports TechCrunch

General

Feb 22, 2024

Influencer Marketing

Instagram is extending its marketplace tool to eight more countries, including Canada and the UK, facilitating paid partnerships between brands and creators. Initially tested in the U.S., the platform has successfully onboarded numerous creators and brands, with additional API features and agency involvement.

The expansion allows brands to connect with creators for paid collaborations or ad promotions. Creators can showcase their content and interests, optimizing brand matches within the app.

Meta's algorithm assists brands in finding suitable creators, complemented by manual searches and filter options. All communications and campaign details are accessible to creators through a dedicated "Partnership messages" folder in the Instagram app.

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X says withholding accounts, tweets in India to obey orders, reports TechCrunch

General

Feb 22, 2024

X, formerly known as Twitter, is complying with Indian government orders to block specific accounts and posts related to the farmers' protests, a move it disagrees with. Non-compliance risks significant legal penalties. X aims to challenge these orders for transparency and has informed affected users.

India's amended IT rules grant the government extensive power over internet content. The blocking orders, particularly around the farmers' protests, reflect increased government control and reduced transparency in digital content regulation.

Privacy concerns are heightened as X's approach under new ownership and the Indian government's lack of disclosure lead to reduced transparency. This trend raises significant questions about free speech and civil liberties in India.

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Reddit in AI content licensing deal with Google, reports Reuters

General

Feb 22, 2024

Artificial Intelligence

Reddit has finalized a deal with Google to use its content for AI model training, valued at $60 million annually. This move aims to bolster Reddit's revenue streams amidst competitive ad market challenges and as it gears up for a significant IPO.

As Reddit preps for an IPO, potentially revealing its financials, this agreement marks a strategic step to diversify income. The IPO, expected soon, follows Reddit's valuation at around $10 billion in 2021, highlighting its growth trajectory.

This collaboration showcases Reddit's initiative to navigate the evolving digital landscape, aligning with AI developments while expanding its financial footprint in the lead-up to its public market debut.

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Meta believes it is not required to pay for Indonesia news content posted voluntarily, reports Reuters

General

Feb 22, 2024

News Publishing

Meta Platforms, Facebook's parent company, asserts that Indonesia's new law, mandating digital platforms to pay news publishers, does not apply to them.

This law requires digital platforms to establish financial partnerships with media outlets, but Meta believes it's exempt for content freely posted by publishers on its platforms.

This Indonesian law mirrors global efforts to balance power between digital platforms and news publishers, similar to Australia's 2021 News Media Bargaining Code. Under such codes, platforms like Meta and Google have agreed to compensate media outlets for content that generates traffic and advertising revenue. The practical application and impact of Indonesia's law remain unclear.

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CTV providers court SME ad spend as the streaming wars enter a new era, reports Digiday

General

Feb 22, 2024

Roku is shifting its advertising focus to small-to-medium enterprises (SMEs), planning to discontinue its OneView platform by late 2023. Resources will be redirected to Roku Ads Manager, a self-service platform with a lower campaign spend, making it more accessible to SMEs.

Roku Ads Manager will become Roku's primary platform for SMEs, while third-party DSPs will continue providing access to Roku's ad inventory. This move aims to better accommodate SMEs' advertising needs within Roku's extensive streaming network.

This strategy aligns with industry trends, as competitors like Hulu and Paramount also target SMEs for advertising revenue. Roku's reliance on ad revenues from its substantial user base positions the platform to benefit from the growing SME market.

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Apple rivals lobby EU over App Store dominance, reports FT

General

Feb 21, 2024

Apple faces criticism from Meta and Microsoft over its proposed EU Digital Markets Act compliance, as rivals claim the changes don't go far enough. Apple's plan to open its platform to alternative app sources and payment systems is seen as potentially costly and restrictive for developers.

Critics argue Apple's proposal could increase costs for developers, creating a disadvantage in using alternative app stores. This raises concerns about the effectiveness of the EU's regulatory efforts to ensure fair competition in the tech industry.

The EU must assess Apple's compliance with the DMA, amidst doubts about whether the company's approach fulfils the regulation's intent. This situation highlights the challenges in implementing tech regulations and their impact on the industry.

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Amazon to launch special store for value fashion in India, reports TechCrunch

General

Feb 21, 2024

Amazon is launching "Bazaar" in India, targeting the fashion and lifestyle sector to compete with Flipkart, Reliance's Ajio, and Meesho. Focused on affordable, trendy items, Bazaar will feature products under 600 rupees ($7.2) and offer sellers prominent placement on Amazon without extra charges.

The platform promises significant customer exposure, easy delivery, and no referral fees for sellers. Bazaar's introduction aligns with Amazon's strategic pivot towards fast fashion, challenging established players in India's expanding market.

Amazon's Bazaar is part of a larger $2.3 billion investment in Indian e-commerce by 2030, shifting focus from previous ventures to bolster its e-commerce and AWS presence, diverging from Flipkart's strategy.

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Amazon Denies Report Saying Freevee Is Shutting Down, reports Variety

General

Feb 21, 2024

Amazon has denied reports of discontinuing its free, ad-supported streaming service Freevee.

Despite speculations following the introduction of ads on Prime Video, Amazon affirmed that Freevee remains integral for providing a wide array of movies, shows, and originals at no cost to both Prime and non-Prime users.

Originally launched as IMDb Freedive in 2019 and later rebranded, Freevee operates under Amazon Studios, offering various original series like "Jury Duty" and "Bosch: Legacy." Additionally, it features several Prime Video originals such as "Reacher" and "The Wheel of Time," accessible for free, demonstrating Amazon's commitment to a diverse streaming experience.

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Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts, reports AdWeek

General

Feb 21, 2024

Amazon plans to phase out its free TV app, Freevee, focusing on Prime Video's ad-supported tier. The closure, expected in Q2, will consolidate Amazon's streaming services, eliminating redundancy between Freevee and Prime Video.

The decision to shutter Freevee addresses confusion among viewers and advertisers due to similar content on both platforms. It's part of Amazon's cost-efficiency strategy, emphasising streamlined advertising and marketing.

Integrating Freevee's content into Prime Video, Amazon aims to create a cohesive service with multiple tiers, including an enhanced premium, ad-free option. This transition seeks to convert Freevee viewers into Prime subscribers, optimising Amazon's streaming offerings.

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Meta, Alphabet Pushed to Enter Deals With Indonesia News Firms, reports Bloomberg

General

Feb 21, 2024

News Publishing

Meta Platforms Inc. and Alphabet Inc. must now negotiate commercial deals with Indonesian news outlets to use their content, as per new rules to support journalism. This regulation, effective six months post-February 20, necessitates arrangements like licensing or revenue-sharing with local media.

Indonesian President Joko Widodo has outlined the importance of structured cooperation between digital platforms and news companies, though implementation may face challenges from platform responses and user reactions.

Reflecting global trends seen in Australia and Canada, this policy compels tech giants to compensate news publishers, impacting platforms like Instagram, Facebook, and Google. Indonesian news outlets like PT Media Nusantara Citra and PT Tempo Inti Media may see stock benefits from this move.

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Walmart Earnings For CY2023 Show +6.0% YoY Revenue Growth, Net Income Up By +44.1% YoY

+ 6% YoY Opinions

Earnings

Feb 20, 2024

WSJ reports:

At Walmart, customers are spending less per visit for the first time in two years, although U.S. comparable sales grew by 4% due to increased footfall. The retailer's overall revenue rose to $173.39 billion. Inflation varies across categories and is expected to remain constant this year.

The company's global ad revenue reached $3.4 billion, up 28% from the previous year. Despite consumers spending more on essentials and less on discretionary items, Walmart has attracted more high-income shoppers, contributing to its market share growth.

Walmart's fourth-quarter profit declined by 12%, but it anticipates a 3-4% sales increase this year, excluding currency impacts. The company's focus on online services and delivery options has supported its growth amid changing consumer spending patterns.

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Amazon Ads Integration With LiveRamp Moves To Next Security Phase, reports MediaPost

General

Feb 20, 2024

LiveRamp, facing cookie loss and privacy laws, collaborates to let brands control their data within cloud services, reducing internal anxiety and costs. The collaboration offers Amazon advertisers secure use of LiveRamp IDs on Amazon DSP, enabling more efficient ad bidding and frequency capping.

The integration with Amazon Ads enhances brands' data control, linking Amazon Marketing Cloud and Amazon DSP for better measurement and security. This results in faster, more efficient data processing and integrates audience data to mitigate signal loss.

LiveRamp explores generative AI for user interfaces, focusing on precise, consent-based user identification. Emphasising user consent, the company avoids probabilistic approaches to ensure compliance with privacy regulations.

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FuboTV sues Disney, Fox, Warner Bros. over sports joint venture, reports CNBC

General

Feb 20, 2024

FuboTV is suing Disney, Fox, and Warner Bros. Discovery, alleging their sports streaming joint venture suppresses U.S. market competition. Slated for a fall launch, the venture combines major live sports, but FuboTV contends it monopolizes the market and harms consumer choice.

The lawsuit accuses the media giants of colluding to evade bundling requirements and licensing fees, creating an unfair competitive edge. This has raised concerns among traditional pay-TV providers about potential increases in cable cancellations.

Analysts anticipate antitrust challenges, highlighting issues of market domination and its impact on consumer pricing and choice in the sports streaming sector.

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FTC, States to Sue Over Kroger-Albertsons Deal Next Week, reports Bloomberg

M&A

Feb 20, 2024

The US Federal Trade Commission and some states are reportedly planning to sue, blocking Kroger Co. and Albertsons Cos.' merger, amid concerns over market competition. The lawsuit, expected before February 28, aims to prevent the $24.6 billion deal, which critics say could lead to higher grocery prices and lower wages.

The merger involves around 5,000 stores, combining Kroger's and Albertsons' multiple brands. Despite plans to sell over 400 stores to address antitrust worries, states like Washington and Colorado have initiated legal challenges, with Colorado seeking an independent injunction.

The move signals the Biden administration's increased focus on antitrust enforcement, emphasising concerns about market monopolies and consumer impact.

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NYT plans to debut new generative AI ad tool later this year, reports Axios

General

Feb 20, 2024

Artificial Intelligence

The New York Times is testing a new generative AI ad-targeting tool, planned for release in the second half of the year. This tool will recommend optimal ad placements and target niche audiences, aligning with the Times' ongoing exploration of AI's potential in business.

Developed internally, the tool will utilise various large language models to tap into the Times' vast audience and content. Select advertising partners are involved in a closed beta test, starting next quarter, to refine its application in ad campaigns.

This initiative aims to enhance real-time ad planning and optimisation, offering contextual targeting while avoiding misaligned content. It's part of the industry's shift towards AI-driven solutions in advertising, aligning with the Times' broader AI integration strategy.

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YouTube dominates TV streaming in U.S., per Nielsen’s latest report, reports TechCrunch

General

Feb 20, 2024

Nielsen's report shows YouTube as the U.S.'s leading streaming service with 8.6% of TV screen viewing, outpacing Netflix's 7.9%. Highlighting user-generated content's appeal, over 1 billion hours of YouTube are watched daily on TVs, with significant viewership growth for top YouTubers.

Despite YouTube's dominance in TV streaming, TikTok continues to excel in the mobile domain, experimenting with longer video formats and new technologies. This competition may influence YouTube's strategic decisions.

YouTube's success extends to its paid services and YouTube Shorts, boasting 100 million subscribers for Music and Premium, over 8 million for YouTube TV, and 70 billion daily views on Shorts, respectively.

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US House forms AI task force as legislative push stalls, reports Reuters

General

Feb 20, 2024

Artificial Intelligence

The U.S. House of Representatives is establishing a bipartisan task force to tackle artificial intelligence (AI) concerns. Chaired by House Speaker Mike Johnson and Democratic Leader Hakeem Jeffries, the task force will produce a report considering protective measures against AI-related threats.

This initiative responds to worries about generative AI's potential effects on employment, politics, and societal stability. Recent incidents, such as AI-generated impersonations of President Biden, have heightened these concerns.

The task force, led by Representative Jay Obernolte and co-chaired by Ted Lieu, aims to propose regulatory standards and legislative actions for AI, aligning with broader efforts to ensure AI's safe and beneficial use.

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Walmart to buy TV maker Vizio for $2.3 billion in move to grow its ad business, reports CNBC

M&A

Feb 20, 2024

Walmart has announced the acquisition of TV manufacturer Vizio for $2.3 billion, a move to strengthen its advertising business through Vizio’s SmartCast Operating System. The deal, revealed during Walmart's fourth-quarter earnings report, sees Vizio shares rise by 15% in premarket trading.

The acquisition aims to boost Walmart Connect, its media business, which saw a 22% increase in advertising sales in the fourth quarter. Walmart's strategy focuses on higher profit margins through ad-supported content streaming on Vizio's platform.

Walmart's takeover of Vizio positions it to compete with Amazon's advertising segment. The acquisition offers Walmart a wider advertising reach and the potential for innovative television and media experiences, leveraging Vizio's 18 million active SmartCast accounts.

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TikTok violates Indonesian in-app transactions ban, says minister, reports Reuters

General

Feb 20, 2024

TikTok is reportedly breaching Indonesia's ban on in-app transactions, despite the country's efforts to protect smaller merchants and user data. This has led to the closure of TikTok Shop, TikTok's e-commerce service in Indonesia, highlighting ongoing regulatory challenges.

Indonesian Minister Teten Masduki criticises TikTok for non-compliance with the ban, calling for enforcement actions by the trade minister. The situation raises concerns about government authority being undermined if rules are not followed.

Despite these issues, TikTok, under ByteDance, continues its expansion in Southeast Asia, notably acquiring a majority stake in Indonesia's largest e-commerce platform, Tokopedia, indicating strong investment interests in the region.

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Consent Mode V2: Google Shares Shares Key Details For Advertisers, reports Search Engine Journal

General

Feb 19, 2024

Google Ads is enforcing stricter EU User Consent Policy for European Economic Area (EEA) traffic. The updated consent mode v2 requires advertisers to obtain user consent for personal data use, affecting ad personalization and remarketing. Non-compliance by March 2024 will impact advertising capabilities in the EEA.

Advertisers are urged to transition to Google Analytics 4 (GA4) for enhanced conversions and compliance with EEA regulations. GA4's new settings ensure proper transmission of consent signals, vital for ad targeting and measurement.

Google's Ginny Marvin advises advertisers to prepare for the March deadline, suggesting collaboration with certified consent management platforms and ensuring tag compliance. Educating internal stakeholders and staying informed on updates is crucial for seamless EEA market operations.

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TikTok Facing Threat of EU Fines in Digital Content Clampdown, reports Bloomberg

General

Feb 19, 2024

The European Union (EU) has initiated a formal investigation against ByteDance's TikTok under the Digital Services Act (DSA). The probe focuses on alleged failures in protecting minors, examining TikTok's design, screen time limits, privacy settings, and age verification measures. Non-compliance could result in substantial fines or EU bans.

EU Commissioner Thierry Breton announced the investigation, targeting TikTok's potential addictive nature and efficacy in safeguarding young users. TikTok has expressed willingness to cooperate and highlight its protective measures to the European Commission.

This action reflects the EU's stringent regulatory approach under the DSA, targeting major tech companies for content management and user safety, including previous probes into platforms like X and Meta Platforms Inc.

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EU to hit Apple with first ever fine in €500mn music streaming penalty, reports FT

General

Feb 18, 2024

The European Commission plans to fine Apple around €500 million for anti-competitive practices in its music streaming services. The action follows a complaint from Spotify in 2019, accusing Apple of hindering cheaper subscription alternatives outside the App Store.

Apple faces charges of breaking EU competition rules by restricting user access to more affordable music services. The impending fine is part of the EU's efforts to maintain competitive fairness in the digital market.

This marks a significant step in the EU's scrutiny of big tech companies, reflecting ongoing challenges in balancing tech innovation with market fairness. Apple's previous compliance efforts are viewed critically in light of this development.

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The majority of traffic from Elon Musk's X may have been fake during the Super Bowl, report suggests, reports Mashable

General

Feb 16, 2024

During Super Bowl 2024, X, formerly known as Twitter, experienced significant online engagement. However, cybersecurity firm CHEQ reported that a staggering 75.85% of X’s traffic to advertisers’ websites during this period was fake, indicating a prevalent bot issue on the platform.

CHEQ's analysis of 144,000 website visits from X revealed extensive inauthentic activity, casting doubt on the platform's reliability for advertisers. This high level of fake traffic is unprecedented compared to other social media platforms.

Advertisers have noticed inconsistencies in X's traffic data, with discrepancies between X’s reported clicks and actual website visits. This raises serious concerns about the authenticity of X's user engagement and its impact on advertising effectiveness.

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The EU’s tough new moderation rules are about to cover a lot more of the internet, reports The Verge

General

Feb 16, 2024

Effective February 17th, the EU's Digital Services Act (DSA) expands to include all online platforms with EU users, previously applying only to 19 major platforms. Small services with fewer than 50 employees and less than €10 million in annual turnover are exempt.

The DSA introduces stringent rules, such as a ban on targeted ads based on sensitive data, and mandates platforms to justify content moderation decisions and allow user appeals.

Platforms like Facebook and Instagram now fall under the DSA, along with hosting services and ISPs, each required to submit transparency reports. Enforcement challenges arise as only a third of EU countries have nominated local regulators. Non-compliance risks fines up to 6% of global annual turnover.

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Threads is running a fact-checking program, but the system isn’t fully rolled out, reports TechCrunch

General

Feb 16, 2024

Meta's Threads service is incorporating fact-checking to address misinformation in the lead-up to elections. While full direct fact-checking isn't yet active, existing fact-checks are currently being matched to similar Threads content.

In December, Meta announced plans for direct fact-checking on Threads by early 2024. At present, Threads uses a system to match existing fact-checks to its content, as indicated by warning labels on posts. This interim solution aligns with Meta's cautious approach towards news and misinformation on its platforms.

Threads differentiates from platforms like X by planning direct fact-checking, contrasting with X's crowdsourced Community Notes. Meta is focusing on reducing political content amplification, reflecting a cautious stance towards news and misinformation.

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Paramount+ Owner Discussed Combining It With Comcast’s Peacock, reports WSJ

General

Feb 16, 2024

Paramount is discussing strategic options, including a partnership or joint venture with Comcast. This collaboration could integrate Paramount+ and Comcast's Peacock streaming services. Paramount+ features "Star Trek," Taylor Sheridan's "1883," and CBS football games, while Peacock is known for live sports, "Poker Face," and shows like "The Office."

Uniting these platforms could offer cost savings in programming and marketing, enhancing consumer offerings, particularly in live sports. Possible arrangements include a commercial partnership or joint venture.

Amidst declining pay TV subscribers, entertainment companies are seeking new streaming partnerships to expand their customer base and mitigate the costs of direct-to-consumer services. Disney’s ESPN, Fox, and Warner Bros. Discovery recently formed a sports streaming joint venture.

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Italy watchdog forces TikTok to remove French scar challenge videos, reports Reuters

General

Feb 16, 2024

Italy's AGCOM enforced TikTok to remove videos of the "French scar" challenge, a trend causing self-harm among youths. This action followed an investigation into the harmful practice popular among Italian TikTok users.

TikTok adhered to AGCOM's order under new regulations to protect minors, deleting the flagged videos within the stipulated five-day window. The platform had already implemented measures like content restriction and geoblocking in Italy.

This move reflects a broader global effort to regulate social media's impact on youth. It coincides with New York City's lawsuit against companies like Facebook and Instagram, addressing the mental health crisis among young users.

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OpenAI introduces AI model that turns text into video, reports Reuters

General

Feb 16, 2024

Artificial Intelligence

OpenAI introduces Sora, an innovative video generation software that crafts minute-long videos from text prompts. Primarily targeting visual artists and filmmakers, Sora, in its current phase, undergoes rigorous testing to refine its AI capabilities. This advanced tool can generate dynamic scenes, encompassing multiple characters and intricate backgrounds.

Sora's versatility extends beyond video creation, enabling the animation of still images. This development aligns with the growing trend in generative AI, following OpenAI's successful ChatGPT launch.

Sora, though groundbreaking, remains a work in progress. It occasionally struggles with spatial accuracy and camera trajectories. OpenAI is also developing methods to verify videos generated by Sora, emphasising authenticity.

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UN chief calls on tech firms to stop profiting from toxic content, reports Reuters

General

Feb 16, 2024

U.N. Secretary-General Antonio Guterres criticised technology companies for profiting from toxic content on their platforms, emphasising the need for responsibility in curbing antisemitism, racism, and anti-Muslim bigotry. His comments were made at the Munich Security Conference.

Highlighting the rise in religious and racial hatred, Guterres called for regulation and greater transparency of social media companies. He stressed that divided societies are vulnerable to extremist narratives and violence, undermining democratic values.

Despite social media firms' efforts to remove harmful content, particularly post the Israel-Hamas conflict, Guterres underscored the necessity for more effective actions to combat the spread of toxic content on digital platforms.

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Reddit Signs AI Content Licensing Deal Ahead of IPO, reports Bloomberg

General

Feb 16, 2024

Artificial Intelligence

Reddit Inc. has signed a $60 million annual contract with a major AI company to train AI models using its content, ahead of its potential IPO. This significant agreement indicates Reddit's strategy to leverage AI advancements for growth.

Reddit, with a 20% revenue increase to $800 million last year, is eyeing a valuation of at least $5 billion for its IPO. This move could enhance investor interest, capitalising on the AI sector's momentum.

The deal exemplifies the trend of AI firms seeking content for model training, with Reddit joining other companies in lucrative data licensing agreements. The planned IPO involves leading banks, showcasing Reddit's strategic positioning at the AI and digital economy nexus.

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Tech companies make more commitments to address AI-generated election misinformation, reports Digiday

General

Feb 16, 2024

Artificial Intelligence

Over 20 tech companies, including Google, Meta, and Amazon, have pledged to fight AI-generated misinformation in upcoming global elections. This initiative, announced at the Munich Security Conference, aims to tackle AI-generated deceptive content and includes commitments from AI startups and major social platforms.

The agreement, focusing on detecting and preventing harmful AI content, is symbolic, aiming to maintain election integrity and address AI misinformation. The commitments involve developing tools against misinformation, understanding AI model risks, and ensuring transparency in content moderation.

Companies are advocating for media literacy campaigns to help people discern the authenticity of online content, especially during a year with numerous global elections.

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EU privacy watchdogs urged to oppose Meta's paid ad-free service, reports Reuters

General

Feb 16, 2024

A group of 28 organizations, including NOYB and the Irish Council for Civil Liberties, has called on European privacy regulators to reject Meta Platforms' paid no-ads subscription service.

This service, launched in Europe, offers users ad-free Facebook and Instagram access for a fee, avoiding data tracking for ads. The groups argue this model could weaken GDPR protections, forcing users to choose between privacy and payment.

The European Data Protection Board (EDPB) is set to provide guidance on this 'consent or pay' model, amidst concerns it could promote surveillance capitalism. The organisations believe that most users won't pay for privacy, leading to widespread data exploitation.

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Google to launch anti-misinformation campaign ahead of EU elections, reports Reuters

General

Feb 16, 2024

Google is launching an anti-misinformation campaign in five EU countries, including Belgium, France, Germany, Italy, and Poland, ahead of the European Parliament elections. The initiative, organized by Google's Jigsaw unit, targets online misinformation that could influence voters.

The campaign employs "prebunking" methods to educate viewers on spotting manipulative content. It will feature animated ads on platforms like TikTok and YouTube, complemented by interactive quizzes to evaluate viewers' understanding of misinformation.

This effort responds to increasing concerns about misleading information affecting democracy, like the pro-Russian propaganda in the EU. The campaign, translated into all EU languages, will run for a month with potential extensions, and its effectiveness will be assessed and reported in summer 2024.

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Facebook GBP 3bn legal action given go-ahead in London, reports BBC

General

Feb 15, 2024

A UK judge has approved a lawsuit against Meta, potentially worth £3bn, on behalf of 45 million Facebook users. Led by Dr. Liza Lovdahl Gormsen, the lawsuit claims Facebook unfairly required users to share data for using the platform, benefiting its targeted advertising business.

The lawsuit seeks £2.07-3.1bn for Facebook users active between February 2016 and October 2023, with the case to be heard at the Competition Appeal Tribunal. Meta disputes the claim, emphasizing its commitment to users' data control.

Funded by Innsworth, the case reflects growing legal challenges to big tech over privacy, following a similar $725m settlement by Meta in the US in 2023.

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Pay TV distributors may be planning their attack against new sports joint venture, reports CNBC

General

Feb 15, 2024

Following Disney, Warner Bros. Discovery, and Fox's announcement of a joint sports streaming venture, pay TV providers like Comcast and DirecTV are evaluating its impact. This new service will offer channels such as ABC, ESPN, and Fox, but it's unclear if providers can offer similar bundles, potentially challenging traditional cable models.

The venture's strategy may involve restricting providers from offering comparable packages, benefitting programmers but risking increased cable cancellations. This could lead to disputes or lawsuits due to most-favoured-nation contracts ensuring fair terms among providers.

Details about the joint venture are limited, with ongoing negotiations and leadership decisions. The venture's approach could significantly affect pay TV landscape and subscriber dynamics.

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OpenAI's Web Search Product Aims to Challenge Google's Search Supremacy, reports AdWeek

General

Feb 15, 2024

OpenAI's development of a web search product, partly powered by Microsoft Bing, aims to compete with Google Search. The specifics of its integration with ChatGPT are unclear, and the challenge lies in adapting large language models for real-time search engine functions.

Google dominates the search market, with competitors like Bing, integrating ChatGPT, having minimal impact. Advertisers focus their spending based on audience presence, indicating the importance of understanding audience behaviour across different platforms.

Despite Bing's lesser popularity, OpenAI's new search interface could potentially disrupt Google's dominance, drawing from its innovative approach in AI technology as seen with ChatGPT.

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The Trade Desk Earnings For CY2023 Show +23.3% YoY Revenue Growth, Net Income Up By +235.2% YoY

+ 23% YoY Opinions

Earnings

Feb 15, 2024

CNBC reports:

The Trade Desk's shares surged over 18% following a revenue beat and optimistic first-quarter guidance. The company reported $606 million in revenue, surpassing the $582 million forecast, with a notable increase in fourth-quarter sales and net income.

The Trade Desk anticipates a robust first quarter, projecting minimum revenues of $478 million, exceeding expectations. Additionally, they've expanded their share repurchase program to $700 million.

This success stems from their focus on connected TV and streaming platform advertising, capitalising on the shift from traditional TV. The growing Connected TV market forecasts a favourable outlook for major digital ad firms like Meta, Alphabet, and Amazon in 2024.

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Roku Earnings For CY2023 Show +11.5% YoY Revenue Growth, Net Loss Up By +42.5% YoY

+ 12% YoY Opinions

Earnings

Feb 15, 2024

CNBC reports:

Roku reported a greater fourth-quarter loss than anticipated, with shares dropping 15% post-trading. Their loss stood at 55 cents per share, surpassing the forecasted 52 cents. The company attributes this to stiff competition and reduced consumer spending.

Roku anticipates challenging conditions in streaming service distribution and media & entertainment for the remainder of the year. However, they expect to sustain their Q4 2023 year-over-year platform growth rates into Q1. Their first-quarter revenue projection is $850 million, slightly above analysts' expectations.

The fourth quarter saw a 4% decrease in Roku's average revenue per user, down to $39.92, reflecting the platform's current challenges.

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Meta apologizes after ad error causes campaigns to overspend by thousands, reports Search Engine Land

General

Feb 15, 2024

Meta Platforms has apologized for an Ads Delivery outage that caused campaigns to overspend, promising refunds within four to eight weeks. Advertisers impacted by this issue are advised to contact Meta support for potential compensation.

To request a refund, advertisers should report the issue directly to Meta, using a specific message format suggested by marketing consultant Barry Hott. This includes detailing the overspending and inefficiency caused by the outage and following a step-by-step guide for submitting a complaint.

The outage has caused financial losses for many advertisers, with reports of thousands spent unexpectedly. Advertisers are now awaiting resolution and refunds from Meta.

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Google to repay advertisers with credits after overcharging glitch, reports AdAge

General

Feb 15, 2024

Google notified some ad agencies about overcharges due to a "technical issue" in their Display and Video 360 platform, affecting campaigns from July to December last year. The company has resolved the issue and plans to issue credits to compensate the affected advertisers.

The exact amount of overcharges and the number of affected advertisers remain unclear, with agencies only receiving automated emails about the incident. Google advised advertisers to contact their sales teams for more details.

This billing error follows Google's recent advertising organisation restructuring, where they reduced staff in the 'large customer solutions' team and focused more on 'global customer solutions' for smaller clients.

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Disney-Fox-Warner Streaming Deal Faces DOJ Antitrust Review, reports Bloomberg

General

Feb 15, 2024

The U.S. Justice Department is set to review the new streaming service by Disney, Fox, and Warner Bros. Discovery, focusing on potential consumer and market impacts. This inquiry will examine the finalized joint venture terms, assessing its influence on the sports broadcasting landscape.

This streaming venture combines ESPN, ABC, Fox, TNT, and TBS content, potentially commanding over half of U.S. sports broadcasting rights. The initiative aims to offer an alternative to traditional cable packages for sports fans.

Concerns arise over market dominance and limited sports leagues' options. The service, despite its broad content range, might restrict access to some NFL games, highlighting the Justice Department's focus on maintaining competitive balance in media and sports sectors.

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Meta is passing on the Apple tax for boosted posts to advertisers, reports The Verge

General

Feb 15, 2024

Meta Platforms is imposing a 30% fee on Facebook and Instagram advertisers on iOS, in response to Apple's App Store policy mandating a similar charge for digital purchases. Advertisers can avoid this fee by using Meta's desktop or mobile websites for boosts, ensuring small businesses and influencers still have this promotional tool.

Meta's new payment system for iOS app users involves prepaying with an added 30% charge to cover Apple's fee. Initially applied in the US, this system will expand globally later.

Meta's move reflects growing discontent with Apple's policies, such as taxes on alternative payments and allowing EU apps on third-party stores. Apple maintains that in-app purchases, like post boosts, require their system.

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Google touts AI to vet troves of content in seconds, CEO predicts profit, reports Reuters

General

Feb 15, 2024

Artificial Intelligence

Google unveils Gemini 1.5, an AI model with enhanced capabilities, processing up to 1 million data tokens. It can analyse extensive content, such as thousands of code lines, hours of audio, or videos, rapidly surpassing competitors like Anthropic's Claude 2.1.

Alphabet CEO Sundar Pichai highlights Gemini 1.5's potential to revolutionise data analysis and inquiries. The AI efficiently evaluates complex content, demonstrated by its ability to process lengthy videos quickly and respond to mixed text-image prompts.

Gemini 1.5 is aimed at bolstering Alphabet's cloud services, attracting business customers and developers. Pichai notes the AI's profitability and efficiency, employing a 'mixture of experts' for streamlined data collection.

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Fox News Media Names Trey Gargano Head of Ad Sales, reports NextTV

General

Feb 15, 2024

Leadership Transitions

Fox News Media has appointed Trey Gargano as Executive VP of Ad Sales, succeeding Jeff Collins, now President of Ad Sales at Fox Corp. Gargano, previously Senior VP, has a rich background with Turner and CNN, similar to Collins.

Ryan Roelle has been elevated to Senior VP, National Sales, under Gargano. Based in Chicago, she will lead both linear and digital sales, focusing on endemic and national advertising. Her promotion is attributed to enhancing sales team performance.

Gargano's 20-year tenure at Turner Broadcasting System and Roelle's extensive experience, including roles at CNBC and Viant, contribute to their suitability for these key positions in Fox News Media.

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Google warns its cookie plan won’t support some ad tech practices, reports AdAge

General

Feb 15, 2024

Cookie Deprecation

Google's response to IAB Tech Lab's critique of its post-cookie ad tech, Privacy Sandbox, emphasises that some current ad operations can't continue due to privacy concerns. Google highlights the incompatibility of certain IAB Tech Lab requests with privacy goals, specifically the ability to perform cross-site tracking.

Privacy Sandbox significantly alters online advertising, necessitating changes in systems for Chrome, the leading browser. This transformation has raised complexity and adaptability issues in the ad industry, challenging existing practices.

Google addresses IAB Tech Lab's report on Privacy Sandbox, recognising over 90% of cookie use cases are supported by the new APIs. The ongoing dialogue aims for collaborative improvements and industry evolution.

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MediaMath’s New Owner Is On A Mission To Resign Former Partners, reports AdExchanger

General

Feb 15, 2024

Ad tech firm Infillion reestablishes its partnership with AdLib, a programmatic media buying platform, after MediaMath's bankruptcy. The reintegration with MediaMath, now part of Infillion, helps AdLib recover and diversify its DSP integrations, enhancing services for midsize marketers.

AdLib, founded by ex-MediaMath executives, initially simplified MediaMath's interface for smaller clients. Post-bankruptcy, it now facilitates access to multiple DSPs, including MediaMath, underscoring adaptability in ad tech.

Infillion's strategic acquisition of MediaMath focuses on regaining partnerships and expanding its client base, including through AdLib. This move bolsters Infillion's comprehensive offerings, catering to both large enterprises and smaller businesses with diverse data and advertising capabilities.

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Dentsu Earnings For CY2023 Show +1.6% YoY Revenue Growth, Net Income Down By -117.9% YoY

+ 2% YoY Opinions

Earnings

Feb 14, 2024

Campaign reports:

Dentsu's FY2023 results displayed moderate net revenue growth but a significant drop in organic revenue due to delays in Customer Transformation & Technology projects. The decline was seen globally, except in Japan, influenced by global economic factors.

APAC region faced a substantial impairment loss, affecting future outlooks. Despite these setbacks, Dentsu's leadership remains focused on returning to growth in FY2024, highlighting the challenges of the past year.

Looking ahead to FY2024, Dentsu aims for a return to organic growth, driven by a strategic review of business operations and investment in data and technology. The 'One Dentsu' model remains central to improving operational efficiency and client service.

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Most Influencers Fail to Admit to Advertising, EU Study Shows, reports Reuters

General

Feb 14, 2024

Influencer Marketing

An EU study found that 80% of influencers on platforms like Instagram and TikTok fail to disclose advertising in their posts, violating EU law. Out of 576 influencers checked, only 20% consistently identified their content as ads, despite 97% posting commercial content.

The European Commission, with 22 EU member states, Norway, and Iceland, conducted the study to ensure compliance with consumer protection laws. The investigation highlighted the need for robust digital legislation and identified 358 influencers for further scrutiny and potential action.

The study also revealed influencers promoting unhealthy or risky activities, influencing the EU's evaluation of consumer laws for effective digital consumer protection.

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SMBs Still Cautious Advertising on X Despite Lower CPMs, reports AdWeek

General

Feb 14, 2024

X (formerly Twitter) is actively courting small and midsize businesses (SMBs) to counter ad revenue drops. However, SMBs are cautious due to inconsistent results and brand safety issues. Despite low costs, X's conversion rates lag behind competitors like Meta and TikTok, making it less attractive for SMBs seeking reliable outcomes.

To enhance SMB engagement, X outsourced ad sales and integrated with Google Display Network, simplifying ad purchases. New features and focus on SMBs aim to boost platform use, but brand safety remains a concern.

SMBs are enticed by X's cost-effective advertising, but content moderation issues and bot activity make it challenging for brands to maintain a positive presence, necessitating cautious platform management.

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GroupM North America’s new CEO appoints his first executives, reports AdAge

General

Feb 14, 2024

Leadership Transitions

WPP's GroupM North America names JiYoung Kim as Chief Operating Officer and Lynne Reilly as Chief Growth Officer under CEO Sharb Farjami.

Kim, previously at GroupM Nexus, will enhance market strategies using digital media and data-driven investment. Reilly, formerly at Wavemaker, will drive growth across GroupM's agencies and manage global pitches.

These appointments aim to bolster GroupM's operational capabilities and client relationships, focusing on growth and innovation in a changing market. CEO Farjami emphasises adapting to evolving technology and consumer expectations, aligning with WPP's strategy for AI investment and revenue growth targets for 2024.

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Terrorists Are Paying for Check Marks on X, Report Says, reports NYT

General

Feb 14, 2024

X, formerly Twitter, faces accusations of violating U.S. sanctions by accepting subscription payments from groups like Hezbollah and Houthi, as per the Tech Transparency Project report. Despite terms forbidding transactions with sanctioned entities, 28 such accounts had premium subscriptions.

X's response to the allegations is pending. The platform's verification process under Elon Musk's ownership, which includes paid blue check marks without strict identity verification, has raised concerns about rule violations and impersonator accounts. X recently removed check marks from some flagged accounts.

The issue underscores X's challenge in complying with U.S. sanctions and responsibly managing its platform amidst operational changes and reduced staff.

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New York City sues social media companies for negligence, public nuisance, reports Axios

General

Feb 14, 2024

New York City has filed a lawsuit against TikTok, Meta, Snap, and YouTube, accusing them of contributing to the youth mental health crisis. The suit, filed in California Superior Court, alleges that these platforms intentionally addict young users.

The lawsuit demands a jury trial, changes in company practices, and financial compensation, citing the negative impact on schools, hospitals, and community services. Mayor Eric Adams emphasised the detrimental effect on teenagers' mental health and social skills.

In response, the tech companies insist on their commitment to online safety for young users. This legal action reflects the increasing trend of holding tech firms accountable for children's online safety.

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TikTok to ramp up fight against fake news, covert influence ahead of EU elections, reports Reuters

General

Feb 14, 2024

TikTok is escalating its efforts against misinformation for the June European Parliament elections by launching app-based 'election centres' in 27 EU states. These localised platforms will clarify electoral processes and distinguish fact from fiction, building on TikTok's ongoing initiatives since 2021.

Partnering with electoral bodies and civic organisations, TikTok's election centres are designed to be reliable information sources. The platform's collaboration with news checkers and educational content production highlights its commitment to electoral integrity.

Expanding its fact-checking network, TikTok also plans to introduce specific reports on covert influence operations. These measures are intended to increase transparency and educate users, combating misinformation in critical electoral times.

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US judge sets October 2026 trial for FTC antitrust suit against Amazon, reports Reuters

General

Feb 14, 2024

A U.S. federal judge has set an October 2026 trial date for the FTC's antitrust lawsuit against Amazon. The FTC accuses Amazon of monopolistic behavior by restricting sellers from offering lower prices on other platforms. The lawsuit, supported by 17 state attorneys general, follows a four-year investigation.

The FTC seeks a permanent injunction against Amazon's alleged unlawful conduct, potentially requiring Amazon to divest parts of its business. The agency argues Amazon's practices harm consumers by inflating prices.

Amazon refutes the FTC's claims, stating the lawsuit misinterprets its retail practices and denies any consumer harm. The company clarifies that the contested 'Project Nessie' algorithm, aimed at preventing unsustainable low prices, is no longer in use.

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EU lawmakers ratify political deal on artificial intelligence rules, reports Reuters

General

Feb 13, 2024

Artificial Intelligence

European Parliament committees have ratified a provisional agreement on the AI Act, a landmark legislation regulating AI across various industries. The Act, set for a legislative assembly vote in April, aims to establish safety standards and compliance with fundamental rights.

The AI Act targets foundation models like Microsoft-backed OpenAI's generative AI, focusing on AI systems trained on large datasets for diverse tasks. This move highlights the growing need to regulate AI technology comprehensively.

EU countries have supported the Act with amendments to ease the burden on high-risk AI systems. Big Tech companies, however, remain cautious, concerned about the law's ambiguous language and its impact on innovation.

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DoubleVerify Says Classifying MFA Means Considering Shades Of Gray, reports AdExchanger

General

Feb 13, 2024

Made For Advertising

DoubleVerify introduces a tiered system for Made-for-Advertising (MFA) sites, offering a more nuanced approach for advertisers. This classification into high, medium, or low MFA levels allows advertisers to better align their campaigns with suitable sites, considering factors like ad density and organic traffic.

The system recognises that not all MFA sites are detrimental to advertising goals. By categorising MFA characteristics, advertisers can selectively filter impressions, tailoring their strategies to specific campaign needs and avoiding broad exclusions.

DoubleVerify's approach provides advertisers with enhanced control, focusing on specific site sections for targeted ad placements. This refined strategy addresses the sophisticated demands of contemporary advertisers, facilitating more effective ad campaigns.

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Google Ads launches email series delivering tailored optimization advice, reports Search Engine Land

General

Feb 13, 2024

Google Ads has introduced an email series offering personalised optimisation advice for partners' client accounts. This initiative aims to improve campaign performance with tailored suggestions based on specific account setups.

The series identifies clients needing optimisation, streamlining the review process. Each email contains direct links to clients' Google Ads accounts, accompanied by actionable steps, enhancing campaign efficiency.

Chris Ridley from Evoluted highlights the series' potential benefits, especially for team leaders. However, he suggests the advice might resemble existing Recommendations Tab content. This initiative is part of Google's broader effort to integrate AI in improving advertiser results and simplifying campaign management.

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Federal judge blocks Ohio law regulating kids’ access to social media, reports CNN

General

Feb 13, 2024

Advertising To Children

A U.S. federal judge temporarily blocked an Ohio law aimed at regulating children's access to social media, deeming it likely unconstitutional. This law, if enacted, would have mandated parental consent for social media accounts for those under 16.

Judge Algenon Marbley described the Ohio law as "breathtakingly blunt," arguing it ineffectively addresses the potential harms of social media to children. The law only required one-time parental consent for account creation, lacking specific safeguards against social media risks.

This injunction, a win for the tech industry group NetChoice, challenges similar legislative efforts in Arkansas, California, and Utah, underscoring the legal complexities of regulating social media access for minors.

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Former Apple Executive Among CEO Candidates for New Sports-Streaming Venture, reports WSJ

General

Feb 13, 2024

Leadership Transitions

Disney's ESPN, Fox, and Warner Bros. Discovery are vetting CEO candidates for their upcoming joint live-sports streaming service. Pete Distad, a former Apple executive, is a top contender. The CEO selection, expected soon, will lead the service's launch later this year.

The platform will combine 14 networks from the three companies, offering extensive sports content, including NFL, NBA, and MLB. It's projected to control about 55% of U.S. sports broadcasting rights.

The CEO will face challenges in attracting subscribers to the service, priced near $50 monthly, without undermining traditional cable TV. They will also manage the interests of the three parent companies and sports league relationships.

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Walmart in Talks to Buy TV Maker Vizio, reports WSJ

M&A

Feb 13, 2024

Walmart is negotiating to acquire Vizio, a TV manufacturer, for over $2 billion to expand its advertising capabilities. This acquisition aims to enhance Walmart's advertising reach, mirroring Amazon's strategies in the retail media space.

Walmart's interest in Vizio aligns with its strategy to bolster Walmart Connect, its advertising arm. This move is part of a broader plan to diversify revenue sources and increase profitability beyond its primary grocery business.

The acquisition would provide Walmart access to Vizio's TV operating system and viewer data, enhancing its advertising potential. This is especially significant in the current landscape where retailers' data is crucial for targeted advertising post-Apple's privacy updates.

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Paramount Global to Cut 800 Jobs in Drive to Boost Profitability, reports Bloomberg

General

Feb 13, 2024

Paramount Global is cutting about 800 jobs, about 3% of its workforce, in response to challenges like the loss of TV subscribers to streaming services and underperformance of its own service, Paramount+. This move reflects broader issues impacting major US media companies.

CEO Bob Bakish communicated these layoffs in a memo, with immediate notifications for U.S. staff and gradual updates for international employees. The company's shares fell following the announcement.

Paramount's restructuring includes merging Showtime with streaming operations and asset sales to reduce debt. Chair Shari Redstone is exploring options like selling the family's stake, with potential buyers showing interest.

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Apple and Microsoft win exemptions for iMessage and Bing from EU rules, reports Reuters

General

Feb 13, 2024

The European Union Commission declared that certain services from Apple and Microsoft don't qualify as 'gatekeepers' under EU regulations.

This decision came after an investigation initiated in September, which examined Apple's iMessage and Microsoft's Bing, Edge, and Microsoft Advertising.

Despite this specific determination, the Commission clarifies that this outcome doesn't alter the overall gatekeeper status of Apple and Microsoft concerning their other key platform services. This distinction means these services won't face the stringent requirements typically imposed on gatekeeper platforms under EU rules.

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Netflix sets upfront plans after skipping presentations last year, reports AdAge

General

Feb 13, 2024

Netflix unveils "The Netflix Experience" for its May 16 upfront presentation at New York's Pier59 Studios. This immersive event allows advertisers to explore interactive rooms themed after popular Netflix shows, including "Stranger Things" and "Squid Games," offering a unique twist on traditional TV network upfronts.

Ahead of the main event, Netflix will conduct a smaller first-look presentation for advertisers on May 15. This initiative marks Netflix's first in-person upfront, transitioning from last year's successful virtual format prompted by Writers’ Guild of America strike concerns.

Netflix's 2023 upfront, featuring Amazon Prime Video as another newcomer, highlights the evolving dynamics and competition in the streaming advertising landscape.

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The Trade Desk's Media-Quality Product, SP500+, Puts Publishers at the Center, reports AdWeek

General

Feb 13, 2024

The Trade Desk has launched SP500+, a beta product enabling advertisers to target about 500 premium publishers, including The New York Times and Spotify. This initiative shifts focus from audience to media environment, aligning with evolving programmatic advertising needs.

Emphasising publishers in ad buying, SP500+ addresses the decline in cookie efficacy. Will Doherty, VP at The Trade Desk, acknowledges the need to prioritise inventory selection in the ad industry, countering past practices.

As part of The Trade Desk's broader Kokai suite, SP500+ differs from OpenPath by integrating supply-side platforms. It aligns with the company's commitment to open internet standards, offering transparency and quality in media buying.

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Super Bowl’s 123 Million Viewers Set US TV Record, CBS Says, reports Bloomberg

General

Feb 13, 2024

Super Bowl LVIII set a viewership record with 123.4 million tuning in across CBS, Paramount+, and Nickelodeon, marking a 7% increase from 2023. The Kansas City Chiefs' thrilling overtime win against the San Francisco 49ers added to the historic viewership, showcasing the event's massive appeal.

The event generated unprecedented betting with a record $185.6 million wagered, highlighting its commercial impact. Additionally, the game's allure was amplified by the public interest in the relationship between Kansas City's Travis Kelce and pop star Taylor Swift.

Despite minor technical issues on Paramount+, the Super Bowl's success arrived at a crucial time for Paramount Global, amidst potential sale deliberations for the company's vast media assets.

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Amazon Prime Video Ad Tier Sparks Class Action Lawsuit From Subscribers, reports The Hollywood Reporter

General

Feb 12, 2024

Amazon faces a lawsuit for allegedly misleading Prime subscribers by introducing an ad-supported tier, impacting over 100 million users. Subscribers, who previously enjoyed ad-free content, now must pay an extra $2.99 monthly. The suit claims this change violates their original commercial-free agreement.

The lawsuit accuses Amazon of deceptive practices, affecting annual subscribers and falsely promoting Prime Video as ad-free prior to the tier change. Plaintiffs seek compensation and a court order against further misleading conduct.

Following similar legal issues, this case highlights Amazon's alleged deceptive subscription tactics and the role of Prime in its market dominance, particularly regarding content accessibility on Prime Video.

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Google tests Branded Local Service Ads with opt-out option, reports Search Engine Land

General

Feb 12, 2024

Google's new Direct Business Search ads, part of Local Service Ads, automatically enrol brands, allowing opt-out from February 13. This ad type appears in search results for specific businesses, offering visibility against competitors but raising concerns about paying for clicks obtainable organically.

Advertisers worry about incurring costs when users click ads rather than free organic listings. Google clarifies that charges apply only to new customer leads, not existing ones, providing some cost control.

Opting out of Direct Business Search ads is possible through settings. Google assures widespread access to this feature soon, emphasising customer choice and transparency in the rollout.

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Google expands generative AI capabilities for automatically created assets, reports Search Engine Land

General

Feb 12, 2024

Artificial Intelligence

Google has rolled out generative AI for automatically created assets (ACAs) to all English-speaking advertisers in the U.S. and UK. This allows for the use of AI in crafting ad campaigns, offering efficiency and innovative content creation.

ACAs automatically generate headlines and descriptions for responsive search ads, supplementing advertiser-provided assets. This enhances ad relevance and effectiveness.

Generative AI within ACAs produces content relevant to search queries, working alongside responsive search ads to combine manual and AI-generated assets. Google Ads liaison Ginny Marvin clarifies that ACAs aim to supplement existing ad content, ensuring enhanced ad performance.

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TikTok publishes best practice guide for optimal campaign performance, reports Search Engine Land

General

Feb 12, 2024

TikTok's new guide offers advertisers strategies for optimising ad campaigns, covering account structure, campaign setup, and data connections. It emphasises the importance of a well-structured account and advises starting campaigns with broader conversion goals, focusing on sustainable growth.

The guide suggests practical budgeting and bidding tactics, aligning strategies with key performance indicators for campaign efficiency. It also provides insights into managing ad fatigue and maximising the effectiveness of advertising spend.

TikTok's comprehensive guide also includes tips on creative development, attribution, and measurement. It advocates for combining Click Through and View Through Attribution methods, offering a holistic view of campaign performance and ensuring reliable, repeatable results.

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BBDO New York’s president and CEO is set to depart this summer, reports AdAge

General

Feb 12, 2024

Leadership Transitions

Kirsten Flanik, President and CEO of BBDO New York, is leaving after 18 years with the agency, effective July 15. Nancy Reyes, recently appointed Americas CEO, will oversee her duties temporarily. Flanik's departure follows her roles as President since 2016 and CEO since 2017, and comes amidst leadership changes including Chris Beresford-Hill's arrival as Chief Creative Officer.

During her tenure, Flanik contributed to BBDO's multiple accolades and campaign successes. She leaves to pursue new opportunities, confident in BBDO's future leadership and direction.

Flanik expresses gratitude for her time at BBDO, looking forward to both the agency's continued success and her own new chapter, with details of her next steps undisclosed.

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Havas is relaunching its B2B division following Ledger Bennett deal, reports The Drum

M&A

Feb 12, 2024

Havas has acquired London-based B2B marketing firm Ledger Bennett, planning to integrate its own B2B division, Havas Business, into it. This move aims to capitalise on the increasing B2B advertising spend, with Havas targeting growth in this sector.

Patrick Affleck, CEO of Havas Media Network UK & Ireland, highlights Ledger Bennett's role as a disruptor in B2B marketing. The focus will be on digital advertising, particularly on LinkedIn, responding to the trend of increased B2B spending.

The merger positions Ledger Bennett as Havas's primary B2B brand. Under CEO Andrea Glenn's leadership, Ledger Bennett has experienced significant growth, aligning with Havas's strategy to expand its B2B marketing capabilities.

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X Hopes to Lure Creators, Take On YouTube With New Ad Targeting, reports Bloomberg

General

Feb 12, 2024

Elon Musk's X, previously Twitter, is enhancing its advertising features to compete with YouTube. Advertisers will soon be able to target videos from specific creators on X, with ads appearing in timelines and on creators' profiles. The platform is introducing a revenue-sharing model for its 80,000 creators, but the exact split details remain undisclosed.

Musk's push for premium video content includes partnerships with high-profile individuals and organizations. His goal is to position X as a formidable YouTube competitor, engaging with popular content creators for this purpose.

These changes aim to revive X's advertising revenue, which significantly declined following Musk's takeover, falling short of its $3 billion goal.

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Biden campaign debuts official TikTok account, but app is still banned on most government devices, reports CNBC

General

Feb 12, 2024

President Joe Biden's reelection campaign launched a TikTok account, "@bidenhq," aligning with the platform's popularity among young U.S. voters. This move comes despite TikTok's ban on federal government devices, highlighting the app's critical role in reaching younger demographics.

TikTok, owned by China-based ByteDance, is a key news source for a significant portion of U.S. youth, driving Biden's campaign to capitalise on this reach. The decision demonstrates a strategic approach to engage younger voters, leveraging TikTok's widespread influence.

The administration's use of TikTok reflects a complex stance: embracing its powerful outreach among young voters while navigating security concerns and ongoing debates over the platform's regulation and safety.

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The Trade Desk is rolling out OpenPath to CTV, reports Digiday

General

Feb 12, 2024

The Trade Desk's OpenPath initiative, originally challenging traditional ad buying models, is now expanding to CTV media. This move, incorporating partners like Cox Media Group and Zilio, aligns with the industry's shift towards CTV's growing significance in advertising.

OpenPath's foray into CTV is well-received by media buyers, recognising its potential for better performance and alignment with current market trends. This expansion reflects The Trade Desk's strategic positioning in the evolving digital landscape.

OpenPath's development reflects changing dynamics in the digital advertising sector, indicating collaboration between DSPs and SSPs. Its integration with platforms like SpringServe underscores The Trade Desk's influential role in the CTV advertising arena.

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California Can Immediately Enforce Privacy Regs, Court Rules, reports MediaPost

General

Feb 11, 2024

An appellate court in California ruled in favour of immediate enforcement of new privacy regulations, overturning a previous decision to delay until March 2024. These regulations, linked to the state's 2018 Privacy Protection Act and 2020 Consumer Privacy Rights Act, enable consumers to restrict the sharing or selling of their personal data.

The California Privacy Protection Agency's appeal contested the claimed necessity of a one-year compliance period for businesses. The court agreed, emphasising the laws' intent to protect consumer privacy without a mandatory delay.

Justice Elena Duarte, supported by two other justices, asserted the regulations' immediate applicability, reinforcing the voters' intent for strong privacy protections and dismissing the need for a one-year enforcement gap.

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US judge orders Elon Musk to testify in SEC's Twitter probe, reports Reuters

General

Feb 11, 2024

Elon Musk is mandated by a U.S. federal judge to undergo further questioning by the SEC regarding his acquisition of Twitter. This order follows Musk's initial refusal to participate in the September interview for the SEC's probe.

The SEC's investigation focuses on Musk's adherence to legal requirements during the Twitter buyout and the truthfulness of his public statements. Judge Beeler dismissed Musk's objection, confirming the SEC's authority to subpoena him.

Musk's longstanding friction with the SEC, which began with a 2018 lawsuit over a tweet concerning Tesla's privatisation, continues. He is currently appealing to the U.S. Supreme Court, arguing that the agreement to vet his Tesla-related tweets infringes on his free speech rights.

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Disney harnesses AI to drive streaming ad technology, reports Reuters

General

Feb 9, 2024

Artificial Intelligence

Walt Disney introduces "Disney's Magic Words," an AI-driven advertising tool for Disney+ and Hulu, enabling precise ad placement based on the mood of specific scenes. This innovative approach utilises AI to analyse scenes, providing metadata for targeted advertising.

Key advertising firms, including Omnicom Media Group, participate in Disney's early beta test. This tool signifies a shift in advertising strategies, focusing on audience emotions rather than broad demographics, promising a transformative impact on contextual advertising.

Disney's investment in streaming ad technology aligns with the trend towards digital platforms. Despite a recent decline in ad revenue, the ad-supported Disney+ version has attracted a significant advertiser base, showcasing the platform's potential in the evolving ad landscape.

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WPP Takes Stake Agency Startup OH-SO Digital, reports MediaPost

M&A

Feb 9, 2024

WPP acquires a minority stake in OH-SO Digital, a new digital agency launching on March 1st. The agency aims to synergise marketing, commerce, and technology for digital product, platform, and software co-creation with clients.

OH-SO Digital, founded by industry veteran Mattes Schrader, features a leadership team with experience from Accenture Interactive, Accenture Song, C3, and Diconium. Schrader led Accenture Interactive/Song in Germany, Switzerland, and Austria until last year.

The agency will initially operate from Hamburg and Prague, with future expansions planned for Berlin and Munich. WPP CEO Mark Read emphasises the strategic role of OH-SO Digital in strengthening client partnerships in Germany, WPP's third largest market.

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Sports betting is coming to X with BetMGM partnership, reports TechCrunch

General

Feb 9, 2024

Elon Musk's X, previously Twitter, partners with BetMGM to introduce sports betting on the platform, initially featuring U.S. professional football odds. This collaboration reflects X's broader vision to integrate diverse services, enhancing user engagement with direct betting access.

The integration, starting with football, will expand to other sports, allowing X users to access BetMGM's betting odds and place bets via the platform. This move aligns with X's goal to offer a more dynamic and interactive sports experience.

X's venture into sports betting with BetMGM is part of its evolution into a multifaceted app, potentially driving new user growth and diversifying revenue streams beyond traditional advertising, amidst financial challenges.

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Super Bowl set to break US advertising records, reports FT

General

Feb 9, 2024

Super Bowl 2024 is set to break US advertising records with an estimated $650 million spent on TV ads. Brands are paying about $7 million for a 30-second slot, with Paramount expected to reap substantial ad revenues. High-profile celebrities are featured to enhance viewer engagement and boost ad impact.

The event is increasingly leveraging digital platforms, with brands integrating social media and influencer campaigns to augment traditional TV ads. Paramount's strategy includes broadcasting on children-focused Nickelodeon, diversifying its audience reach.

Super Bowl remains a key advertising event, with its unique blend of sports and entertainment appealing to a wide audience, reflecting a shift towards digital engagement alongside traditional TV viewership.

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Amazon’s Prime Video Gets Exclusive NFL Playoff Game Next Season, reports WSJ

General

Feb 9, 2024

Amazon will exclusively stream its first NFL playoff game next season on Prime Video, following Peacock's streaming success last month. The game, which NBCUniversal's Peacock streamed, attracted 23 million viewers, becoming the most streamed U.S. event.

The NFL's move towards streaming platforms, seen with Amazon's upcoming exclusive game, has sparked mixed reactions. Concerns about access and pay-per-view models have been raised, but the strategy aims to engage younger audiences less likely to have traditional TV subscriptions.

The NFL's approach to game rights distribution remains cautious, avoiding reliance on a single broadcaster. Peacock's recent Chiefs-Dolphins game led to a significant increase in subscribers, with 2.8 million new sign-ups in three days.

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TikTok Faces Fine as EU Prepares Probe Over Risks to Minors, reports Bloomberg

General

Feb 9, 2024

The EU is preparing to investigate TikTok over concerns about protecting minors under the new Digital Services Act. This probe could result in significant fines if TikTok's compliance measures are deemed insufficient.

This investigation reflects the EU's stringent approach to content moderation on major platforms, with TikTok joining other tech giants like Elon Musk's X under scrutiny. The focus is on user safety, particularly for minors.

TikTok is in ongoing dialogue with the EU but has not yet received formal notice of the investigation. The EU's inquiries, including into Meta's Instagram, aim to assess compliance with regulations and protection measures for underage users.

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TikTok Owner Bytedance Loses EU Court Bid to Put New Digital Rules on Hold, reports Bloomberg

General

Feb 9, 2024

ByteDance, TikTok's parent company, lost a European Union court case attempting to pause EU antitrust rules enforcement. The EU's General Court dismissed ByteDance's request for interim measures, finding no urgent need to prevent serious damage during its appeal against the Digital Markets Act's (DMA) application to TikTok.

TikTok, though disappointed, is ready for the appeal process. The DMA, effective in March, introduces strict regulations for large platforms, such as prohibiting favouring their services, combining user data, and using merchant data for competition.

The DMA aims to create a fairer digital market, enforcing rules that prevent dominant platforms from exploiting their position and requiring them to facilitate access to third-party apps and services.

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Amazon steers consumers to higher-priced items, lawsuit claims, reports Reuters

General

Feb 9, 2024

Amazon is being sued in a proposed U.S. class action for allegedly directing customers to higher-priced items via its "Buy Box" algorithm, contrary to consumer beliefs of finding the best prices.

The lawsuit claims this practice benefits third-party sellers in Amazon's Fulfillment By Amazon program, prioritising Amazon's profits over customer welfare.

The lawsuit, filed by Californians Jeffrey Taylor and Robert Selway, accuses Amazon of deceptive trade practices under Washington state law. It seeks damages for perceived harm to consumers since 2016, focusing on the impact on shoppers rather than antitrust or seller issues. This approach sets it apart from other Amazon-related lawsuits.

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Influencers say Slack is now a gold mine for brand deals, reports Insider

General

Feb 9, 2024

Influencer Marketing

Slack is increasingly popular among creators and marketers for its efficiency in networking and job discovery. Influencers like Lissette Calveiro and Kristen Bousquet leverage Slack for rapid communication and direct engagements with brands, facilitating quick job opportunities.

Specific Slack communities, such as the Women in Influencer Marketing (WIIM) group, offer invaluable resources for creators to connect with industry experts and marketers. These communities enable direct access to brand contacts and opportunities, enhancing professional collaborations.

The organiser of WIIM, Jessy Grossman, plans to launch a Slack channel dedicated to creators. This initiative aims to provide creators with education on self-promotion and access to essential industry connections, highlighting Slack's significant role in the influencer ecosystem.

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Instagram and Threads will no longer proactively recommend political content, reports TechCrunch

General

Feb 9, 2024

Meta announced it will limit the recommendation of political content on Instagram and its new app, Threads, to avoid the toxicity often associated with political debates. This move aligns with Meta's reduced political content on Facebook and extends to Instagram Reels and Explore, as well as In-Feed Recommendations.

The change affects Instagram's recommendation algorithm, not the visibility of political posts from followed accounts. Professional accounts can monitor their recommendation status and adjust content to comply with new guidelines.

Users desiring political content can opt-in via settings. The gradual rollout aims to mitigate Meta's role in spreading divisive content and addresses regulatory concerns.

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