Yahoo has appointed Rob Wilk, former head of Microsoft Advertising, as its head of sales across all major consumer franchises.
Wilk will manage advertising revenue for Yahoo's News, Sports, Mail, Finance, Search, AOL, and Engadget platforms.,Reporting to CEO Jim Lanzone, Wilk will work with Elizabeth Herbst-Brady, Yahoo's chief revenue officer.
Yahoo, owned by Apollo Global Management since 2021, aims to boost its profitability through new investments in its ad tech division. Yahoo is the second-most trafficked web property globally, and Wilk's role is crucial for monetising its vast user base effectively.