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Instagram and TikTok users aren’t going for news, Pew finds, reports Marketing Brew

General

Jun 13, 2024

News Publishing

Less than half of users on TikTok, Facebook, and Instagram regularly seek news on these platforms, according to Pew Research. Around 40% of TikTok users, 37% of Facebook users, and 30% of Instagram users get news from these platforms.

In contrast, 50% of X (formerly Twitter) users regularly use it for news, with 65% stating it as their primary reason. TikTok ranks second for news, with 41% of users relying on it.

Notably, 68% of TikTok news consumers get information from influencers or celebrities, while 85% of Facebook users obtain news from friends, family, and acquaintances.

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TAG Restores X's Brand Safety Seal, reports MediaPost

General

Jun 13, 2024

The Trustworthy Accountability Group has restored X's (formerly Twitter) “brand safety” certification, reassuring advertisers that their ads won't appear near inappropriate content. X announced the recertification, highlighting the deployment of new Brand Adjacency Controls, Sensitivity Settings, and third-party measurement partnerships over the past year.

This follows DoubleVerify's report indicating X's brand safety rating was 99.9% between October 2023 and March 2024.

Despite the recertification, watchdog Check My Ads criticised the decision, citing ongoing issues with hate content on the platform. Previously, major brands paused advertising on X due to ads appearing next to pro-Nazi posts.

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Spotify announces an in-house creative agency, tests generative AI voiceover ads, reports TechCrunch

General

Jun 13, 2024

Artificial Intelligence

Spotify has launched its first in-house creative agency, Creative Lab, to help brands create custom marketing campaigns. It is also testing generative AI ads. This initiative aims to attract advertisers to its platform, which has 615 million listeners.

Additionally, Spotify is developing an AI tool called "Quick Audio" for creating scripts and voiceovers, soon to be available in Spotify Ads Manager.

Creative Lab will assist brands in producing video and audio ads, in-app digital experiences, and interactive ad formats. Examples include campaigns for Rockstar Energy Drink and Aperol, demonstrating the agency's ability to create tailored brand experiences.

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Reddit adds third-party verification for advertisers, reports Search Engine Land

General

Jun 13, 2024

Reddit is partnering with ad measurement firm Integral Ad Science (IAS) to offer advertisers third-party validation for campaign delivery, enhancing brand safety, viewability, and invalid traffic metrics. This integration aims to boost advertiser confidence by providing trusted, independent measurement and insights.

Reddit advertisers will benefit from GARM-aligned brand suitability metrics, AI-powered video insights, and enhanced brand protection through IAS’s Total Media Quality suite.

This move reflects a growing trend among social platforms to combine first-party data with third-party verification, aiming to increase transparency and justify ad spend. The IAS integration will be available globally later this year.

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Cookieless browsers improve ad performance, trial finds, reports The Media Leader

General

Jun 13, 2024

Cookie Deprecation

A study by ID-less ad platform Anonymised, in collaboration with the AOP and CMA, found that cookieless browsers outperformed those with cookies in ad performance.

Anonymised's technology delivered higher CPMs and slightly better click-through rates. It sold 68% of impressions on cookieless browsers, achieving 83% audience addressability per publisher within 90 days. Anonymised's tech performed well on Safari and Firefox due to prioritising non-ID signals.

While the study shows potential, adtech systems still favour cookies. Fosci of Anonymised emphasises the need to look beyond Google's Privacy Sandbox and consider alternatives, despite industry reluctance due to the convenience of existing methods.

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Albertsons Media Collective Launches Effort To Boost Retail Media, CTV Campaigns, reports MediaPost

General

Jun 13, 2024

Albertsons has launched Collective TV under its retail media arm, Albertsons Media Collective, to enhance advertising effectiveness by combining retail media with premium video campaigns. This initiative leverages first-party data, closed-loop measurement, shoppable ads, and premium inventory.

Partnering with ad tech and demand-side platforms like Google Display & Video 360, The Trade Desk, LiveRamp, and iSpot, Collective TV offers three channels: a premium channel with iSpot for measurement and YouTube content, a DIY CTV channel via The Trade Desk, and a Collective Syndication Channel for publishers and streaming services.

This aims to improve video measurement and optimisation across all channels.

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Nielsen Teams With LiveRamp To Power Big Data+ Panel Measurement, reports MediaPost

General

Jun 13, 2024

Nielsen announced it is now interoperable with data management platform LiveRamp, enhancing its Nielsen One Big Data-plus panel audience-measurement platform.

This integration allows customers to seamlessly connect first- and third-party data sources for planning and measuring audience reach across various platforms.

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Media Seller Samsung Ads Joins The U.S. JIC, reports MediaPost

General

Jun 13, 2024

The U.S. Joint Industry Committee (JIC) will now include Samsung Ads, the advertising division of Samsung Electronics, which joins with full voting rights to certify advertising currencies. This marks the first time a smart TV original equipment manufacturer (OEM) has become a member of the JIC.

Unlike typical international JICs, which include advertisers, agencies, and media sellers, the U.S. JIC does not have direct advertiser participation, only agencies. Samsung Ads will contribute its expertise, particularly its automatic content recognition (ACR) data, to enhance measurement accuracy.

The JIC has also introduced a certification process for streaming data used in transactional currencies.

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Google search head says: we won’t always find mistakes with AI products and have to take risks rolling them out, reports CNBC

General

Jun 13, 2024

Artificial Intelligence

Google's new head of search, Liz Reid, has emphasised the importance of pushing out new AI-integrated search features despite potential issues. Speaking at an all-hands meeting, she highlighted the need for thoughtful risk-taking and swift problem-solving.

Google's recent AI product, AI Overview, faced criticism for inaccurate and nonsensical results. Reid acknowledged the challenges, including user-generated "troll-y" content, and detailed Google's efforts to fix errors and improve response quality.

Despite past embarrassments, Reid stressed that live testing is essential to identify and address issues, urging employees to report any problems they encounter.

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Meta Hit With Complaint in Norway for Training AI on User Data, reports Bloomberg

General

Jun 13, 2024

Artificial Intelligence

Meta Platforms Inc. faces a Norwegian complaint regarding its use of Facebook and Instagram users' images and posts to train AI models. The Norwegian Consumer Council argues that the opt-out process breaches EU data protection rules and is deliberately cumbersome, employing deceptive design patterns and vague wording.

Meta has previously been criticised in Europe for not obtaining proper consent for data collection used in targeted advertising.

The complaint, prepared by the European Center for Digital Rights, will be submitted to the Norwegian Data Protection Authority and other European authorities, with Ireland's Data Protection Commission leading due to Meta’s EU base in Dublin.

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Spotify Hit With FTC Complaint by Songwriters Association Over Royalties, reports Bloomberg

General

Jun 13, 2024

The National Music Publishers’ Association (NMPA) has filed a complaint with the US Federal Trade Commission against Spotify for bundling audiobooks with its premium subscriptions, which has led to reduced royalty payments to songwriters.

Spotify reclassified its subscription as a "bundle," allowing it to pay discounted rates under US Copyright Royalty Board rules. The NMPA claims this move is unlawful as users were automatically enrolled without an option for a music-only tier, potentially reducing payments to songwriters by $150 million annually.

The NMPA has also reached out to state attorneys general and consumer groups to encourage further investigations and possible class action lawsuits.

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Apple to Pay OpenAI for ChatGPT Through Distribution, Not Cash, reports Bloomberg

General

Jun 13, 2024

Artificial Intelligence

Apple's CEO Tim Cook announced a partnership with OpenAI to integrate ChatGPT into iPhones, iPads, and Macs, without disclosing financial details. The collaboration is not expected to generate significant revenue initially. Apple is not paying OpenAI; instead, it values promoting OpenAI's technology on its devices. The integration will enhance Apple's Siri and new writing tools.

Although ChatGPT will be free on Apple products, both companies could profit from converting free users to paid accounts. Apple is also exploring partnerships with Google's Gemini and Anthropic to offer diverse AI services.

The initiative aims to expand Apple's AI capabilities globally, despite challenges in markets like China.

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X's lawsuit against Media Matters to head to trial in April 2025, reports Reuters

General

Jun 13, 2024

Social media platform X's defamation lawsuit against Media Matters will go to trial on April 7, 2025, as ordered by a U.S. District judge.

X, owned by Elon Musk, sued Media Matters in November after the group reported that ads appeared next to posts praising Adolf Hitler and the Nazi Party.

Media Matters President Angelo Carusone stated that the organisation stands by its reporting and looks forward to winning in court.

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Alphabet hit with Austrian privacy complaint over alleged browser tracking, reports Reuters

General

Jun 13, 2024

Austrian advocacy group NOYB has lodged a complaint against Alphabet's Google, alleging it tracks users of its Chrome browser without proper consent. Although Google is phasing out third-party cookies to enhance privacy, its Privacy Sandbox tools are said to track users within the browser.

NOYB claims Google should seek users' explicit consent under EU privacy laws. Chrome users are prompted about enabling the ad privacy feature, but NOYB argues this misleads them into accepting Google's tracking.

The complaint has been filed with the Austrian data protection authority, continuing NOYB's efforts against big tech privacy violations.

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ANA is launching cross-media measurement with Kantar and Accenture, reports AdAge

General

Jun 13, 2024

The Association of National Advertisers (ANA) plans to launch its cross-media measurement program, Aquila, next year, backed by partners like Accenture and Kantar Media. Aquila aims to provide planning, optimisation, post-campaign reporting, and outcome measurement with unduplicated reach and frequency capping across platforms. Major digital platforms, including Google, Meta, Amazon, and TikTok, are involved.

Aquila will use a privacy-compliant virtual identification system to operate across platforms. The program, operational by Q2 2025, is designed for accreditation by the Media Rating Council.

Despite concerns about digital platforms' influence, the ANA invites broader industry participation and assures funding will largely come from advertisers.

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Pinterest launches AI ad format it plans to showcase at Cannes, reports AdAge

General

Jun 13, 2024

Artificial Intelligence

Pinterest has introduced Pinterest Ad Labs, enabling brands to generate product backgrounds based on users' shopping preferences and use AI-powered Collages for ads. The program, currently tested by brands like Nike and Wayfair, also updates performance marketing and brand safety measures. Collages allow users to create mood boards with cut-out products, now promotable by brands as interactive ads.

Pinterest aims to leverage AI to enhance user experience and campaign results, highlighted at the Cannes Lions Festival.

Additionally, Pinterest's new Performance+ tools automate campaign creation, and a partnership with DoubleVerify improves brand safety measurement.

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Disney Debuts New Advergames and Shoppable Ads Across Its Portfolio, reports AdWeek

General

Jun 13, 2024

Disney has launched two new ad products on its streaming platforms: advergames and shoppable ads.

Advergames, including Quiz Show and Beat the Block, are interactive games on Hulu and ESPN, powered by Brightline. Shoppable ads, created by Kerv, feature QR codes allowing viewers to purchase products directly via their phones. These innovations aim to enhance viewer engagement and drive conversions.

The ad products are part of a broader strategy to leverage CTV’s interactivity and precise targeting capabilities. They are currently available on Disney platforms and other streaming services, reflecting the evolving landscape of television advertising.

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Reddit Partners With DoubleVerify Despite Reportage Doubt, reports MediaPost

General

Jun 12, 2024

Reddit has partnered with DoubleVerify to enhance its ad business by providing global brand safety and suitability measurement for its ads. This integration allows advertisers to ensure their ads are placed next to appropriate content based on industry standards.

Advertisers can use DoubleVerify's tools to exclude certain keywords and subreddits, reducing the risk of their ads appearing next to offensive content.

Initial tests showed over 99% of impressions were adjacent to safe content. However, the accuracy of such high safety ratings across entire platforms remains uncertain, as verifiers may lack full access to major social media data.

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Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement, reports Digiday

General

Jun 12, 2024

Yahoo’s DSP is enhancing third-party measurement support for connected TV (CTV) campaigns by integrating Comscore, iSpot.tv, and VideoAmp, joining its existing support for Samba TV. This move aims to encourage advertisers to shift more budget from traditional TV to CTV by providing comprehensive data for both direct and programmatic buys.

The integration, effective by Q4, aligns with the industry's shift to a multi-currency measurement approach. This supports advertisers' need for consistent reporting across different platforms, ultimately improving the efficiency and effectiveness of ad buys.

Yahoo’s initiative also includes plans to reconcile varying measurement providers' data through its Connect ID identity spine.

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Roku Will Pass More Data In The Bidstream, reports AdExchanger

General

Jun 12, 2024

Roku has launched the Roku Exchange to provide a more direct link between its ad supply and programmatic demand. This initiative aims to offer programmatic buyers the same data access as direct buyers, enhancing transparency about the content surrounding ads.

This move is part of Roku's strategy to encourage advertisers to spend more through its DSP by accommodating transparency requests. Integrated with various DSPs and supply-side partners like Magnite, the Exchange improves data flow in the bid stream.

Future plans include programmatic packages for home screen ads, aiming to make Roku advertising more personalised and efficient.

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Advertisers Are Misinformed About The Ad Industry’s Misinformation Problem, reports AdExchanger

General

Jun 12, 2024

Researchers from Stanford and Carnegie Mellon Universities have found that two-thirds of advertisers bought ads on sites flagged for misleading content between 2019 and 2021, despite many ad executives believing their companies avoid such placements.

The study highlights a significant discrepancy between perception and reality regarding ad placements. Programmatic advertising, which automates ad buys, often results in ads appearing on dubious sites far more than direct purchases. The researchers suggest improved transparency and public rankings to help mitigate this issue, as current brand safety solutions are not fully effective.

This indicates ongoing challenges in preventing ads from funding misinformation.

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YouTube critics ask US to probe video site's living room dominance, reports Reuters

General

Jun 12, 2024

Tech and competition watchdog groups have urged the U.S. Department of Justice to investigate YouTube, expressing concerns that its growth could enable Google and its parent company, Alphabet, to dominate home entertainment.

In a letter to the Justice Department, groups like the American Economic Liberties Project and Demand Progress highlighted YouTube’s competitive edge due to its pre-installation on smartphones and TVs in the U.S. They cited YouTube’s ability to crowd out competitors and lock in customers.

YouTube's success, including its $8 billion quarterly ad revenue, adds to Google's existing dominance in internet search and digital advertising technology.

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Apple Becomes the World's First $1 Trillion Brand, reports AdWeek

General

Jun 12, 2024

For the third consecutive year, Apple is the world’s most valuable brand, according to Kantar’s BrandZ report, now exceeding a $1 trillion valuation. Kantar attributes Apple’s resilience and ability to justify premium prices to its strong brand differentiation and salience.

The top 100 brands collectively saw their value rise to $8.3 trillion, a 20% increase from last year. Among the top 10 brands, which include Google, Microsoft, Amazon, and McDonald’s, only China’s Tencent saw a decline (4%). Nvidia’s brand value surged by 178%, reaching sixth place.

Notably, the top 10 brands now account for half of the total brand value.

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Priceline selects Omnicom’s PHD as media AOR, reports AdAge

General

Jun 12, 2024

Priceline has appointed Omnicom Media Group’s PHD as its new media agency of record after a competitive review process lasting over three months. Previously, Priceline worked with Ocean Media.

PHD will assist Priceline in attracting a new generation of travellers and developing impactful opportunities, including the continuation of Priceline’s “Go to Your Happy Place” brand platform. Priceline spent $413 million on U.S. measured media last year.

The new partnership aims to target specific traveller segments with a data-driven media strategy. Priceline will continue its creative collaboration with Mirimar.

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Oracle Is Shutting Down Its Ad Business, reports AdWeek

General

Jun 12, 2024

Oracle announced the closure of its ads business during its earnings call for the quarter ending 31 March. CEO Safra Catz cited a revenue decline to $300 million for the fiscal year 2024 as the reason.

Oracle had previously made significant investments in the advertising sector, acquiring companies like DataLogix and Moat for substantial sums. However, its efforts were hindered by Facebook's data restrictions post-Cambridge Analytica and the GDPR's impact, leading to the cessation of several data services in Europe.

Oracle's exit from the advertising industry follows these setbacks and ongoing class action lawsuits over user privacy.

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ByteDance to Cut 450 Jobs in Indonesia After Tokopedia Deal, reports Bloomberg

General

Jun 12, 2024

ByteDance Ltd. is cutting approximately 450 jobs, or 9% of its workforce, at its Indonesian e-commerce division following the merger of TikTok Shop with local competitor Tokopedia. This restructuring aims to reduce costs and eliminate duplicate roles across advertising and operations.

The move is part of a $1.5 billion deal with GoTo Group’s Tokopedia. ByteDance is facing intense competition from Sea Ltd.'s Shopee and Alibaba Group's Lazada in Indonesia, a key market for its e-commerce ambitions.

The job cuts align with broader cost-cutting efforts by Chinese tech giants amid economic slowdowns. ByteDance has not commented on the layoffs.

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As DE&I efforts stall, Pinterest expands Inclusion Fund for underrepresented creators, reports Digiday

General

Jun 12, 2024

Diversity & Inclusion

Despite widespread dismantling of inclusivity efforts, Pinterest continues to support its Inclusion Fund, focusing on underrepresented creators. Since 2021, Pinterest has invested over $3.3 million in ad credits, cash payments, and content creation equipment for over 150 creators.

This year, in collaboration with Shopify, the program expanded to include small businesses and independent publishers. Participants must be 50% owned by underrepresented communities. Each cohort receives $25,000 in grants, ad credits, and equipment. Metrics like reach and impressions measure success.

Pinterest's ongoing commitment contrasts with the declining diversity efforts seen in other brands and platforms.

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TikTok comes for Google as it quietly rolls out image search capabilities in TikTok Shop, reports TechCrunch

General

Jun 11, 2024

TikTok is testing a new feature allowing users to take or upload photos to find similar products on TikTok Shop, directly challenging Google’s search dominance. Available in the US and Southeast Asia, this feature mimics Google Lens and Amazon’s visual search tools. Users can snap pictures of items they like to find comparable products on TikTok Shop, enhancing shopping convenience without relying on text searches.

This move follows TikTok's broader e-commerce ambitions, with TikTok Shop now hosting over 15 million sellers.

Despite potential US regulatory challenges, TikTok aims to boost revenue and retain users through its expanding e-commerce platform.

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Michael Kassan to Launch Competitor to UTA-Owned MediaLink at Cannes Lions, reports The Wrap

General

Jun 11, 2024

Michael Kassan, former MediaLink CEO, will launch a new company at the Cannes Lions Festival, competing with his former firm now owned by United Talent Agency (UTA).

Kassan aims to establish an alternative networking hub at the Hotel du Cap-Eden-Roc and host VIP events. The new firm, initially called Michael Kassan Incorporated, already has nine clients.

This year's festival could be contentious due to Kassan's legal disputes with UTA, which accused him of overspending and reneging on agreements. Despite the tension, Kassan plans to participate actively in the festival, underscoring his continued influence in the industry.

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LinkedIn tests AI assistant for Premium members, reports Axios

General

Jun 11, 2024

Artificial Intelligence

LinkedIn is testing an AI assistant for Premium members, utilising Microsoft's AI technology. This AI prompts users to learn more about companies or topics via chat, making it LinkedIn’s first major consumer-focused AI product. The assistant delivers insights from LinkedIn's user base and Microsoft's Bing search engine.

This new feature, currently in beta, appears on LinkedIn feed content and provides personalised responses based on users' skills and experience. It aims to enhance user engagement and career development by connecting members to relevant content and insights.

LinkedIn plans to reveal more AI-driven features soon.

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FTC Chair Lina Khan shares how the agency is looking at AI, reports TechCrunch

General

Jun 11, 2024

Artificial Intelligence

The U.S. Federal Trade Commission (FTC) will scrutinise AI technology comprehensively, said FTC Chair Lina Khan at TechCrunch’s StrictlyVC event. While not aiming to stifle startups with heavy regulations, the FTC seeks to ensure fair competition.

Khan emphasised the importance of open commerce pathways for innovative ideas. The agency is aware of AI's potential harms, noting an increase in consumer complaints, such as voice-cloning fraud. The FTC is monitoring all AI layers and is adopting innovative methods, like a voice-cloning challenge, to combat fraud.

Additionally, the FTC is wary of AI hype and deceptive marketing practices, aiming to maintain genuine openness in AI development.

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Redstone’s National Amusements Ends Deal Talks With Skydance, reports WSJ

M&A

Jun 11, 2024

Shari Redstone has halted discussions to sell her controlling stake in Paramount Global to Skydance Media, ending months of negotiations. National Amusements, the Redstone family company, cited failure to reach a deal.

Redstone, initially supportive of the merger, changed her mind due to fraying trust between parties. Paramount’s shares dropped 8% following the news. The proposed deal involved Skydance injecting significant capital and merging with Paramount.

Despite Redstone’s decision, she will explore selling National Amusements separately. Paramount, facing business challenges and a decline in value, continues to seek ways to enhance shareholder value.

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Spotify to Introduce More Expensive Subscription Tier for Music Lovers, reports Bloomberg

General

Jun 11, 2024

Spotify Technology SA plans to launch a higher-priced premium plan later this year, charging at least $5 more per month. This new tier, dubbed "Supremium," will offer better audio quality and advanced tools for playlist creation and library management. It will be an add-on for existing users, leading to a 40% price increase on average.

The plan follows global price hikes, including a recent $1 monthly increase in the US.

While the new tier aims to generate significant additional revenue, it remains to be seen how many users will opt for it, especially as competitors already offer high-quality audio in standard plans.

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Four more states join US monopoly lawsuit against Apple, reports Reuters

General

Jun 11, 2024

Four more U.S. states—Indiana, Massachusetts, Nevada, and Washington—have joined the Justice Department's lawsuit against Apple Inc., alleging the company monopolises smartphone markets. Initially filed in March, the lawsuit now includes 19 states and the District of Columbia.

The suit claims Apple exploits its market power to extract more money from consumers and various business partners, including developers and content creators, by imposing restrictive contracts and hidden charges. Apple, accused of maintaining an illegal monopoly, plans to request the case's dismissal, arguing it faces significant competition from established rivals.

Apple has yet to comment on the recent developments.

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IAB Tech Lab Announces Ad Creative ID Framework to Improve Connected TV Advertising Experience for Consumers and Brands

General

Jun 11, 2024

IAB Tech Lab has introduced the Ad Creative ID Framework (ACIF) to enhance digital video and Connected TV (CTV) advertising by using unique creative IDs. This initiative aims to improve frequency capping, competitive separation, cross-platform reporting, campaign reconciliation, and ROI.

The framework, developed with support from AD-ID and ANA, includes a common specification for an Ad Registry Metadata API and a VAST Addendum for standardized creative IDs.

The public is invited to comment on the framework until July 12, 2024. ACIF aims to streamline ad management and enhance the overall consumer advertising experience.

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Advertisers can now buy media on the Uber Rides app via their favorite DSP, reports The Drum

General

Jun 11, 2024

Uber Advertising is expanding its Journey Ads platform, launched in 2022, to enable programmatic media buying within the Uber Rides app.

The platform, which offers targeted display and video ads, will now work with Google's Ad Exchange and leading demand-side platforms like Google's Display & Video 360, The Trade Desk, and Yahoo DSP. This allows programmatic buyers to purchase ad inventory within the app.

Uber’s affluent and young user demographic is notably receptive to ads. Early campaigns have shown increased favourability and purchase intent. Uber collaborates with top measurement vendors to ensure ad performance and legitimacy.

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Photo-sharing app BeReal acquired by Voodoo for €500mn, reports FT

M&A

Jun 11, 2024

French video game and app developer Voodoo has acquired photo-sharing platform BeReal for €500 million. BeReal, known for promoting authenticity without filters, has seen stagnant user growth since 2022. The sale, advised by JPMorgan, was deemed wise amid the rise of AI investments.

Aymeric Roffé, head of Voodoo-owned app Wizz, will become BeReal’s CEO, with founder Alexis Barreyat remaining involved.

Voodoo plans to introduce paid advertising on BeReal to boost profitability and expand its user base. Despite slowed growth, BeReal's active users remain engaged, making it a promising prospect for monetisation and expansion.

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The New York Times And Instacart Integrate For Shoppable Recipes, reports AdExchanger

General

Jun 11, 2024

The New York Times and Instacart have partnered to make NYT Cooking recipes shoppable via Instacart and embed cooking videos in the Instacart app. This collaboration aims to enhance user experience by allowing easy grocery ordering from recipes.

NYT readers get a 50% discount on the first year of Instacart+ and a free Peacock subscription. Unlike typical PR stunts, all recipes will be shoppable. Instacart’s algorithms select in-stock items, and users confirm choices. No sponsored elements are involved.

The partnership focuses on media and audience engagement rather than direct revenue generation, expanding Instacart’s reach to NYT readers.

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Musk warns that he will ban Apple devices if OpenAI is integrated at operating system level, reports Reuters

General

Jun 11, 2024

Elon Musk announced on Monday that he would ban Apple devices at his companies if Apple integrates OpenAI at the OS level, calling it an "unacceptable security violation." Musk stated that visitors would need to check their Apple devices at the door, where they would be stored in a Faraday cage.

This follows Apple's announcement of new AI features across its apps and platforms, including a partnership with OpenAI to integrate ChatGPT technology.

Apple claims its AI prioritises privacy, using a mix of on-device processing and cloud computing to power these features.

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Yahoo releases Blueprint Performance: Yahoo's More Transparent Answer to Set-It-and-Forget-It Tools, reports AdWeek

General

Jun 10, 2024

Artificial Intelligence

Yahoo has launched Blueprint Performance, an AI-powered media buying tool designed to enhance transparency, similar to Google Performance Max and Meta Advantage+.

The tool, part of Yahoo's Blueprint AI engine, can now execute media buying recommendations, showing significant performance improvements. Over 50 advertisers in early tests reported a 30% improvement in campaign performance. Blueprint Performance, leveraging Yahoo's first-party data, provides transparency on savings and performance enhancements, a feature advertisers appreciate.

Available to all Yahoo DSP buyers, the tool promises higher conversions at lower costs and increased return on ad spend, positioning Yahoo favourably against competitors like The Trade Desk.

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States Take Up A.I. Regulation Amid Federal Standstill, reports NYT

General

Jun 10, 2024

Artificial Intelligence

California lawmakers have advanced about 30 new measures aimed at regulating artificial intelligence (AI) to protect consumers and jobs, seeking the toughest restrictions in the nation.

The proposed "Digital Competition Bill" would apply to significant digital companies with substantial turnover and a large user base. The law aims to ensure fair practices, prevent discrimination in housing and healthcare, and protect intellectual property and jobs.

This move follows California's history of setting tech regulations, and other states have also proposed similar laws. The measures will now proceed to further legislative scrutiny, with a final vote expected by August 31.

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Facebook parent Meta Platforms working on AI technology for Europe, reports Reuters

General

Jun 10, 2024

Artificial Intelligence

Meta Platforms is developing artificial intelligence technology tailored for Europe, considering linguistic, geographic, and cultural factors. The AI will be trained using publicly shared content from Instagram and Facebook within the EU, excluding private posts to respect user privacy.

Meta's top policy executive confirmed this approach in a September interview. The company began informing users in the European region and the UK about the use of their public data to enhance AI.

This move reflects Meta's commitment to creating region-specific AI while maintaining privacy standards.

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US Supreme Court to hear Facebook bid to scuttle shareholder lawsuit, reports Reuters

General

Jun 10, 2024

The U.S. Supreme Court will hear Meta's appeal to dismiss a securities fraud lawsuit against Facebook. The lawsuit, led by Amalgamated Bank, accuses Facebook of misleading investors in 2017 and 2018 about user data misuse, especially in connection with the Cambridge Analytica scandal. This breach exposed data from up to 87 million users, affecting stock prices.

Initially dismissed in 2021, the lawsuit was reinstated by the 9th U.S. Circuit Court of Appeals.

Facebook argues that disclosing past incidents with no current threat is unnecessary. The Supreme Court will hear the case in its next term starting in October.

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Google TV introduces FAST advertising options, reports StreamTV Insider

General

Jun 10, 2024

Google TV has introduced new advertising options, allowing brands to add Connected TV (CTV) inventory to media buys from its free live TV experience. Advertisers can now target 20 million monthly active devices with in-stream video ads via the Google TV network, including live sports, TV shows, and movies.

This new network, accessible through Google Ads and Google Display & Video 360, simplifies CTV ad buying. The platform supports various ad formats and plans to introduce more.

Google aims to enhance the CTV ad experience by leveraging AI to optimise ad breaks, extending reach, and improving audience targeting.

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Edgar Bronfman Eyes $2 Billion-Plus Bid for Company That Controls Paramount, reports WSJ

M&A

Jun 10, 2024

Former media executive Edgar Bronfman Jr., backed by Bain Capital, is interested in buying National Amusements, which controls Paramount Global, for $2 billion to $2.5 billion. This interest arises as Shari Redstone is negotiating to sell a majority stake in National Amusements to Skydance Media.

Meanwhile, Steven Paul is preparing a $3 billion bid. The Skydance deal would merge Paramount with Skydance, providing $1.5 billion to reduce Paramount's debt and $4.5 billion to buy out non-voting shares.

Advisors are addressing final deal hurdles, while Bronfman and Bain would require due diligence and approval before formalising a bid.

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Apple Unveils AI for the Rest of Us in Bid to Retake Spotlight, reports Bloomberg

General

Jun 10, 2024

Artificial Intelligence

Apple has unveiled new AI features, including a partnership with OpenAI, at its Worldwide Developers Conference. The new AI platform, Apple Intelligence, will offer text summarisation, image creation, and improved Siri capabilities. This move aims to help Apple catch up with rivals in the AI market, leveraging its user base and streamlined interface.

Apple also introduced updates to iOS, iPadOS, and macOS, enhancing customisation and productivity. Additionally, Vision Pro headset updates and new AirPods software were announced.

CEO Tim Cook highlighted AI as crucial for Apple's future, aiming to increase user loyalty and encourage more frequent upgrades.

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Global Ad Revenue Will Hit $1 Trillion Faster Than Expected, GroupM Forecast Says, reports WSJ

General

Jun 10, 2024

Global advertising revenue is projected to grow by 7.8% in 2024, reaching nearly $990 billion, according to a revised forecast by GroupM.

This increase, up from a previous estimate of 5.3%, suggests the industry will surpass $1 trillion in revenue by 2025, a year earlier than expected. Improved economic conditions and revised modelling of certain sectors, particularly digital and out-of-home advertising in China, have influenced this optimistic outlook.

GroupM now estimates U.S. ad revenue to hit $365.9 billion and China's to reach $199.4 billion this year. Additionally, AI is expected to inform 69.5% of advertising revenue in 2024, growing to 94.1% by 2029.

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Turkey competition board fines Google 482 million lira over hotel searches, reports Reuters

General

Jun 10, 2024

The Turkish competition authority has fined Google approximately 482 million lira ($14.85 million) for not meeting obligations related to hotel searches.

The fine was imposed due to Google's failure to address concerns about fair competition with other local search engines.

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Apple Is Under Pressure to Deliver on AI at Monday’s WWDC Event, reports WSJ

General

Jun 10, 2024

Artificial Intelligence

Apple is set to unveil significant AI features at its Worldwide Developers Conference, addressing investor concerns over its stagnation compared to rivals. Expected announcements include enhancements for Siri and partnerships for advanced AI capabilities.

Amidst regulatory scrutiny and declining sales in China, investors are hopeful that these innovations will reinvigorate Apple’s market position. Despite spending over $100 billion on R&D in the past five years, Apple's growth has lagged behind competitors like Microsoft and Google.

AI integration could boost iPhone sales and service revenues, potentially positioning Apple to reclaim its market leadership.

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New York lawmakers pass measure to protect youths on social media, reports Reuters

General

Jun 8, 2024

Responsible Media

New York state lawmakers have passed legislation barring social media platforms from exposing users under 18 to "addictive" algorithmic content without parental consent. A companion bill also restricts online sites from collecting and selling the personal data of minors.

Governor Kathy Hochul is expected to sign both bills into law, which she describes as crucial for addressing youth mental health and creating a safer digital environment. The legislation, dubbed the SAFE for Kids Act, mandates parental consent for minors to view algorithmically recommended content.

The industry group NetChoice has criticised the measures as unconstitutional.

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United Launches Airline Industry's First Media Network

General

Jun 7, 2024

Agency Management

United Airlines has introduced Kinective Media, the first airline media network leveraging travel behaviour insights to deliver personalised advertising and experiences.

The adtech platform uses anonymised audience segments based on United's data, reaching customers via the airline's mobile app and inflight entertainment screens. Partners include Norwegian Cruise Line, Macy's, and Dentsu. A commercial launch is set for the Cannes Lions International Festival of Creativity.

Kinective Media aims to enhance customer loyalty through tailored offers while maintaining privacy. The initiative reflects a strategic shift towards personalised, effective consumer engagement in the adtech sector.

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Google Pays $2.3 Million for Trial by Judge, Not Jury, in US Antitrust Case, reports Bloomberg

General

Jun 7, 2024

A federal judge ruled that Alphabet Inc. will face a bench trial instead of a jury in the US Justice Department’s antitrust case alleging monopolisation of the advertising technology market.

This decision followed Google paying $2.3 million to satisfy damages claimed by federal agencies. With damages resolved, Judge Leonie Brinkema determined a jury was no longer needed. The Justice Department had alleged Google overcharged for online ads, claiming damages of $750,000. Google’s payment was triple this amount plus interest.

Google faces multiple antitrust suits, including one for monopolising the search market and another for the Android app distribution market.

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LinkedIn disables tool for targeted ads to comply with EU tech rules, reports Reuters

General

Jun 7, 2024

Microsoft's LinkedIn has discontinued a tool that allowed the use of sensitive personal data for targeted advertising to comply with the EU's Digital Services Act (DSA). This decision follows a complaint by civil society organisations and a subsequent request for information from the European Commission.

The DSA prohibits using sensitive personal data, such as race or political opinions, for targeted ads.

LinkedIn's Vice President, Patrick Corrigan, announced the removal of the tool to prevent targeting based on special data categories. The move has been welcomed by the EU industry chief and civil society groups, who urge broader application globally.

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US sets stage for antitrust probes into Microsoft, OpenAI and Nvidia, reports Reuters

General

Jun 7, 2024

The U.S. Justice Department and the Federal Trade Commission have agreed to divide potential antitrust investigations into Microsoft, OpenAI, and Nvidia due to their dominant roles in the AI industry. The agreement reflects growing regulatory scrutiny over Big Tech's control in AI, including concerns about data access and potential anticompetitive practices.

The Justice Department will investigate Nvidia, while the FTC will examine Microsoft and OpenAI.

This move follows the FTC's demand for information on AI investments from major tech firms and ongoing probes into Microsoft's $650 million deal with Inflection AI, which raised merger disclosure concerns.

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Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier, reports AdExchanger

General

Jun 7, 2024

Retailers like Albertsons are expanding into non-endemic advertising to attract ad revenue from brands not sold in their stores.

This involves using data-driven ad platforms to target consumers post-purchase with offers from unrelated brands. Albertsons, for instance, partners with Rokt to serve ads from brands like Hulu and AARP on order confirmation pages.

A challenge in this new strategy is the high cost of retail data, which can be more expensive than the media itself in campaigns. However, this cost reflects the data's value. Successful non-endemic advertising requires brands to understand and utilise their own data effectively.

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AI’s energy needs conflict with media agencies’ carbon reduction efforts, reports Digiday

General

Jun 7, 2024

Artificial Intelligence

AI's massive energy needs present a significant challenge, counteracting media agencies' efforts to reduce carbon emissions. The International Energy Agency projects a doubling in global data centre electricity demand by 2026.

Agencies are yet to fully address this issue, with only some like Dentsu starting to consider the environmental impact of AI. Early reactions indicate bespoke solutions are being explored, but comprehensive strategies are still lacking.

The high energy consumption of AI, particularly generative AI, is prompting companies to seek optimisation solutions, with the hope that future technology will reduce AI’s power demands, aligning with sustainability goals.

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Ad industry insiders say the vibe has soured on verification giants DoubleVerify and Integral Ad Science, A broken system, reports Business Insider

General

Jun 7, 2024

DoubleVerify and Integral Ad Science (IAS) are facing scrutiny from investors, publishers, and advertisers over ad misplacement scandals and keyword blocking issues. Advertisers question their effectiveness, while publishers criticize the use of brand safety technology that impacts ad revenue.

Both companies' share prices have halved in the past year. They aim to expand into social media, connected TV, and AI.

Despite these challenges, DoubleVerify and IAS are investing in new technologies to maintain their leadership in the ad verification space. Industry experts suggest the need for radical changes to address these issues.

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Silicon Valley in uproar over Californian AI safety bill, reports FT

General

Jun 7, 2024

Artificial Intelligence

Silicon Valley is opposing a Californian bill requiring tech firms to implement a "kill switch" for powerful AI models. The legislation mandates safety assurances and reporting, targeting major AI start-ups like OpenAI, Anthropic, and Cohere, as well as larger firms like Meta.

Critics argue it stifles innovation and could force start-ups to relocate. Proponents claim it addresses significant risks posed by advanced AI. The bill, set for an assembly vote in August, includes amendments to limit its impact on open-source models and smaller companies.

The debate reflects broader global efforts to regulate AI technology.

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Disney is sold out of ads in the first 2 games of the NBA Finals, reports Marketing Brew

General

Jun 6, 2024

The NBA Finals are proving highly lucrative for Disney, which has sold out advertising inventory for Games 1 and 2 between the Dallas Mavericks and Boston Celtics. Game 3 is expected to sell out soon, with limited availability for Games 4 and 5.

With 95 brands across almost 40 categories, tech and financial services are prominent, and new advertisers include Chime and ESPN Bet.

Increased demand in the scatter market has driven prices up. Despite slightly lower playoff ratings, high advertiser interest is attributed to compelling storylines and Boston's large market size.

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Turkey launches probe into Apple on limitations over payment systems, reports Reuters

General

Jun 6, 2024

The Turkish Competition Board announced on Thursday it has initiated an investigation into Apple’s contracts with application developers and its refusal to permit alternative payment systems on the App Store.

This investigation is part of a broader review of mobile smart devices and related software, the Competition Board stated.

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Amazon slammed with GBP1.1B data abuse lawsuit from UK retailers, reports TechCrunch

General

Jun 6, 2024

Amazon has agreed to a settlement with the UK competition watchdog to adopt fairer practices for Marketplace sellers.

However, the British Independent Retailers Association (BIRA) is filing a £1.1 billion damages claim against Amazon, accusing it of misusing sellers' data for competitive advantage and manipulating the "Buy Box" algorithm. BIRA claims Amazon's actions have harmed small retailers, who are forced to use its platform despite high commissions and risks.

The case, related to a 2022 CMA probe into Amazon’s market practices, is the largest collective action by UK retailers and aims to recover damages for affected businesses.

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Meta faces call in EU not to use personal data for AI models, reports Reuters

General

Jun 6, 2024

Artificial Intelligence

Meta's plan to use personal data for AI model training without consent has drawn criticism from the advocacy group NOYB.

The group urged European privacy enforcers to act against Meta's privacy policy changes, effective June 26, allowing use of personal posts, images, and tracking data. NOYB filed 11 complaints across Europe, challenging Meta’s compliance with privacy laws.

Meta defended its approach, citing legitimate interest and industry norms, but NOYB's founder Max Schrems argued that the European Court of Justice had previously rejected similar claims, emphasising the need for explicit user consent.

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Walmart testing AI shopping assistant, instant drone delivery, reports AdAge

General

Jun 6, 2024

Artificial Intelligence

Walmart is testing a generative AI shopping assistant for natural conversations, helping customers find products like the best gifts for children. This feature follows Walmart's AI-enabled search and product reviews.

Unveiled during Associates Week in Bentonville, Arkansas, other innovations include drone deliveries in Dallas-Fort Worth and an expansion of the Walmart InHome delivery program. This service, costing $19.99 a month, will cover 50 markets and 45 million households.

Walmart also plans to introduce digital shelf labels in 2,300 stores by 2026, allowing instant price updates, enhancing efficiency and reducing paper use.

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Amazon buys Indian video streaming service MX Player, reports TechCrunch

M&A

Jun 6, 2024

Amazon has agreed to acquire key assets of Indian video streaming service MX Player from Times Internet. The deal values MX Player at under $100 million, significantly lower than its previous $500 million valuation.

Amazon aims to enhance its presence in smaller Indian cities and towns, leveraging MX Player's popularity among these demographics. Many MX Player executives will join Amazon post-transaction, and the MX Player brand will be retained. This acquisition follows nearly two years of negotiations.

Amazon continues to expand its video streaming offerings in India, including low-cost and ad-supported services. Times Internet bought MX Player in 2018 for $140 million.

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Meta’s AI Project Faces Privacy Complaints in Europe, reports WSJ

General

Jun 6, 2024

Meta Platforms' new AI project is facing complaints from the Noyb-European Center for Digital Rights in eleven European countries. The NGO has urged data-protection authorities to stop Meta's project before its privacy policy changes on June 26.

The complaints highlight the challenges big tech companies face regarding data privacy as they develop AI tools. Meta claims its approach complies with privacy laws.

The complaints focus on Meta's plan to use both public and non-public user data from Facebook and Instagram, collected since 2007, without offering users an opt-out option.

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FTC Opens Antitrust Probe of Microsoft AI Deal, reports WSJ

General

Jun 6, 2024

The Federal Trade Commission (FTC) is investigating if Microsoft structured its recent deal with Inflection AI to avoid antitrust review.

Microsoft hired Inflection AI's co-founder and most employees, agreeing to pay $650 million as a licensing fee. This arrangement might bypass the $119 million reporting threshold for acquisitions. The FTC, concerned about tech giants monopolising AI, is scrutinising the deal's impact on competition.

Microsoft did not acquire Inflection outright but focused on hiring its specialised AI workforce. Inflection continues as an independent company with new investors. The investigation could lead to fines and transaction suspension if reporting requirements were evaded.

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Meta's WhatsApp launches new AI tools for businesses, reports Reuters

General

Jun 6, 2024

Artificial Intelligence

Meta has launched AI-driven ad targeting tools for businesses on WhatsApp. The tools were announced by CEO Mark Zuckerberg at a conference in Brazil. This marks a significant change for WhatsApp, which has traditionally avoided targeted advertising.

The new tools will use behaviour on Facebook and Instagram to target messages to users who have opted in with the same phone number.

WhatsApp will also introduce an AI chatbot for handling business inquiries and add Brazil’s PIX digital payment method to its payment tool. These efforts aim to enhance WhatsApp's revenue generation.

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Costco is building out an ad business using its shoppers’ data, reports Marketing Brew

General

Jun 6, 2024

Costco, the third-largest US retailer, is developing an ad network using its loyalty membership data. With 74.5 million household members, the company aims to enhance targeted advertising on and off its website.

Currently testing these capabilities and seeking ad-tech vendors, Costco plans to use its vast membership data to attract advertisers. Other major retailers like Walmart and Target have already established successful retail media networks. Costco’s ad revenues will be reinvested to maintain low prices.

Despite being late to the retail media market, Costco sees significant potential in leveraging its member data to drive advertising revenue growth.

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US antitrust enforcer says urgent scrutiny needed over Big Tech’s control of AI, reports FT

General

Jun 6, 2024

Artificial Intelligence

The US antitrust enforcer, Jonathan Kanter, has stressed the urgent need for scrutiny in the AI sector due to concerns about major tech companies dominating the market. Kanter is examining the competitive landscape, including computing power, data, cloud services, and engineering talent.

Regulators are focused on ensuring dominant companies like Google and Apple do not monopolise services, such as search engines and digital advertising. Highlighting Microsoft's investment in OpenAI, Kanter also mentioned concerns over partnerships that may affect competition.

Nvidia's control over GPUs and their allocation is another area under review to maintain fair market conditions.

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Australia drops case against Elon Musk’s social media platform X over church stabbing footage, reports CNBC

General

Jun 5, 2024

Australia has dropped its legal battle against Elon Musk's X (formerly Twitter) to remove graphic footage of a Sydney church stabbing. This case tested Australia's ability to enforce online safety standards on social media platforms.

Julie Inman-Grant, Australia’s online safety commissioner, decided that ending the proceedings would better ensure online safety, especially for children. X welcomed the decision, emphasising the importance of free speech.

The footage showed a stabbing during a livestreamed sermon in April, which led to a temporary legal injunction against X. The dispute sparked a public argument between Musk and Australian officials, with Musk criticising the government’s approach.

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Australia should force Meta to pay for news, News Corp executive says, reports Reuters

General

Jun 5, 2024

News Publishing

Australia should mandate that Meta Platforms pay news companies for content on Facebook and implement broader social media regulation, said News Corp Australia executive chairman Michael Miller.

Meta stopped paying Australian news publishers in March, leading the government to consider enforcing a 2021 law requiring such payments.

Miller argued that Meta should honour previous agreements and accused them of walking away from their obligations. He also criticised social media's impact on mental health and the spread of misinformation. Miller proposed regulations for tech firms, including liability for content, competition laws for digital advertising, improved consumer complaint handling, and contributions to mental health programmes.

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Alphabet brings on Eli Lilly’s Anat Ashkenazi as CFO, reports TechCrunch

General

Jun 5, 2024

Leadership Transitions

Alphabet has appointed Anat Ashkenazi, formerly CFO at Eli Lilly, as its new finance head. She will start on 31 July, succeeding Ruth Porat, who will become Alphabet and Google’s president and chief investment officer.

Ashkenazi joins Alphabet after 23 years at Eli Lilly, an $800 billion pharmaceutical company. Her experience aligns with Alphabet's interests in healthcare through subsidiaries like Verily and Calico, and the AI-enabled drug-discovery firm Isomorphic Labs.

CEO Sundar Pichai expressed enthusiasm for Ashkenazi’s strategic focus on innovation and growth, highlighting the opportunities in the AI era.

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Starcom lays off two top US executives, reports AdAge

General

Jun 5, 2024

Leadership Transitions

Starcom has dismissed two top U.S. executives, Chief Operating Officer Karla Knecht and Chief Client Officer Maureen Glure, both longstanding employees since the 1990s. The Publicis media agency confirmed the changes, stating the move aims to better serve clients and staff.

Knecht, COO since 2022, joined in 1995, while Glure, CCO since 2020, started in 1999. Their departure follows a series of significant account losses for Starcom U.S., including clients Kraft Heinz, Grupo Bimbo, and Lowe’s Home Improvement.

The agency expressed gratitude for their contributions and wished them well for the future.

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Publicis hires Renato Fernandez to lead creative across its US agencies, reports AdAge

General

Jun 5, 2024

Leadership Transitions

Renato Fernandez, a longtime creative leader at TBWA\Chiat\Day, is joining Publicis Groupe as the chief creative officer for Publicis Creative U.S. Starting on 1 August, he will report to CEO Susie Nam, who aims for Fernandez to enhance creativity across Publicis' U.S. agencies, including Leo Burnett and Saatchi & Saatchi.

Fernandez is enthusiastic about Publicis’ innovative approach and Nam’s support for creativity. Both intend to work with agency CCOs to boost their potential without imposing mandates.

Fernandez’s hire aims to elevate agency standards while preserving their unique identities. His past work includes campaigns for brands like Gatorade and Adidas.

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Google Ads inviting some advertisers to join Advisors Community, reports Search Engine Land

General

Jun 5, 2024

Google Ads is inviting select customers to join its Advisors Community, allowing them to influence product development.

This initiative aims to address advertisers' concerns over ineffective updates by involving them early in the process. Members provide monthly feedback through brief surveys and receive quarterly updates on how their input is used.

The move is seen as a way for Google to better align its tools with user needs and maintain its position in the ad tech space.

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Price hikes hit Max ahead of House of the Dragon sophomore season, reports Marketing Brew

General

Jun 5, 2024

Warner Bros. Discovery's streaming service, Max, has raised its ad-free subscription prices.

As of June 4, new subscribers will pay $16.99 monthly, a $1 increase, and $169.99 annually, up by $20. The Ultimate Ad-Free plan now costs $20.99 monthly, a $1 increase, and $209.99 annually, up by $10. The ad-supported tier remains $9.99 monthly or $99.99 annually.

This price hike precedes the release of "House of the Dragon" season two and reflects industry trends of making ad-free viewing more expensive to drive users to ad-supported plans. Max aims for $1 billion in streaming profits and 125 million subscribers by 2025.

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NBA Nears $76 Billion TV Deal, a Defining Moment for Media and Sports, reports WSJ

General

Jun 5, 2024

The NBA is nearing deals with NBC, ESPN, and Amazon worth around $76 billion over 11 years. This follows negotiations with Warner Bros. Discovery and Disney, who were initially hesitant due to financial issues.

NBC is set to pay $2.5 billion annually for 100 games, half on Peacock. Amazon's $1.8 billion package includes regular-season and playoff games. Disney will retain its NBA package and the Finals, paying $2.6 billion yearly.

The deals will take effect after the 2024-2025 season and include WNBA rights. Warner may still match offers or seek new sports content, but faces significant challenges and criticism.

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OneTrust Integrates with the IAB Diligence Platform, Powered by SafeGuard Privacy

General

Jun 5, 2024

OneTrust has announced its integration with the Interactive Advertising Bureau (IAB) Diligence Platform, powered by SafeGuard Privacy, becoming the first company to do so.

This integration allows OneTrust users to incorporate IAB Diligence Platform vendor assessments into their system, enhancing efficiency, accuracy, and compliance in digital advertising. The IAB Diligence Platform, launched in January, facilitates secure sharing of compliance information among digital advertising entities.

This partnership helps OneTrust streamline compliance with global privacy laws and IAB Europe’s Transparency and Consent Framework (TCF) 2.2. IAB plans to expand the Diligence Platform across the industry, with OneTrust leading this initiative.

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Google sued by top textbook publishers over ads for pirated e-books, reports Reuters

General

Jun 5, 2024

Educational publishers Cengage, Macmillan Learning, McGraw Hill, and Elsevier have filed a lawsuit against Google, accusing it of promoting pirated copies of their textbooks.

The lawsuit, lodged in the U.S. District Court for the Southern District of New York, claims Google ignored thousands of copyright infringement notices and profited from the sale of pirated digital textbooks advertised through its search engine. The publishers allege Google prioritises ads for pirated e-books over legitimate ones and has ignored their complaints since 2021.

They are seeking unspecified monetary damages for copyright and trademark infringement and deceptive trade practices.

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X officially allows consensually produced adult content, reports Campaign

General

Jun 5, 2024

X, formerly Twitter, has formalised its policy to permit consensually produced and labelled adult content, including nudity and pornography.

This move aims to provide clarity and ensure posts containing adult content are properly marked to avoid "not safe for work" issues. The new policy also prohibits content that promotes exploitation, non-consent, harm to minors, or obscene behaviours.

Users posting adult content must adjust their settings to place warnings on their media. This policy differs from those of other major social media platforms like Meta, TikTok, and YouTube, which have stricter guidelines on adult content.

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$17 bln UK adtech lawsuit against Google can go ahead, tribunal rules, reports Reuters

General

Jun 5, 2024

The UK Competition Appeal Tribunal (CAT) has ruled that a £13.6 billion ($17.4 billion) lawsuit against Alphabet can proceed. The lawsuit, led by Ad Tech Collective Action, accuses Google of abusing its dominance in the online advertising market, causing losses for UK publishers.

Google attempted to have the case blocked, labelling it incoherent and rejecting the allegations. However, the CAT has certified the case for trial.

This follows other significant cases at the CAT, including lawsuits against Meta and Apple. The outcome of this trial could have major implications for Google's business practices.

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Italian watchdog fines Meta for unfair commercial practices, reports Reuters

General

Jun 5, 2024

Italy's antitrust regulator, AGCM, has fined Meta, the owner of Facebook and Instagram, €35 million for unfair commercial practices. The watchdog found that Instagram users were not adequately informed about the use of their personal data for commercial purposes.

Additionally, both Facebook and Instagram users lacked proper information on contesting account suspensions.

Meta stated that it disagrees with the decision but has made changes since August 2023 to address the regulator's concerns, including improving transparency on data use for advertising on Instagram.

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Matalan’s AI search ads are performing better than ones written by humans, reports Digiday

General

Jun 5, 2024

Artificial Intelligence

UK retailer Matalan has found that AI-generated product descriptions for Google Shopping ads outperform human-written ones, increasing impressions by up to 16%.

Using AI, Matalan's ads for men's suits saw more visibility due to keyword optimisation preferred by Google's algorithms. This success has led Matalan to test AI-written copy for other product categories.

Havas Media UK, Matalan's agency, reported that AI ads drove 11,900 more impressions per week during a four-week test. This approach highlights AI's potential in improving ad performance and efficiency in digital marketing.

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LinkedIn’s publisher revenue share program is entering its next phase, reports Digiday

General

Jun 5, 2024

News Publishing

LinkedIn is launching the beta phase of its Wire Program, which allows media companies to sell pre-roll ads on editorial videos. Major publishers like Barron’s, Bloomberg, and Forbes are participating. The program includes a 50-50 revenue split, with prices moving to an auction model.

LinkedIn's auction, part of its Campaign Manager, integrates various ad types. Publishers are optimistic about the potential for monetisation, leveraging LinkedIn's targeting capabilities.

The Wire Program is seen as a way to maximise revenue and drive efficiency, despite the lack of revenue guarantees from LinkedIn.

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OpenAI and Google DeepMind's current and former employees warn about AI risks, reports Reuters

General

Jun 4, 2024

Artificial Intelligence

A group of current and former employees from AI companies, including OpenAI and Google DeepMind, have raised concerns about the risks posed by emerging AI technology.

In an open letter, they argue that financial motives hinder effective oversight and that current corporate governance structures are insufficient. They warn of dangers such as misinformation, loss of independent AI systems, and deepening inequalities, which could potentially lead to "human extinction."

The letter highlights the weak obligations of AI companies to share information with governments and urges these firms to allow employees to raise risk-related concerns without enforcing restrictive confidentiality agreements.

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Scope3 Tool Shows How Reducing Carbon Impacts Media Performance, reports AdWeek

General

Jun 4, 2024

Carbon Emissions

Green adtech firm Scope3 has launched a Media Reporting dashboard to show how reducing carbon emissions impacts campaign performance. The dashboard features a simulator to forecast changes in metrics like click-through rate and cost per acquisition when high-emitting publishers are removed.

Developed earlier this year, it is used by four brands and connects to buying platforms to calculate real-time campaign emissions. The tool aims to encourage greener media planning by highlighting the relationship between emissions and performance.

Scope3 charges a per-impression fee or a flat software-as-a-service fee, aiming to meet the industry's need for integrating sustainability with advertising effectiveness.

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Paramount mulls streaming joint venture, job cuts as merger talks loom, reports Axios

M&A

Jun 4, 2024

Paramount's co-CEOs unveiled a transformation plan, including a potential joint venture or strategic partnership to expand Paramount+. This comes as Paramount approaches a merger with Skydance Media and faces an unprofitable streaming business.

The plan aims to streamline operations, reduce non-content costs, and achieve $500 million in near-term savings, including job cuts. Paramount also plans to license more content to other platforms and divest some businesses to reduce debt.

The board approved Skydance's revised offer, allowing some non-voting shareholders to cash out at $15 per share, pending approval from controlling shareholder Shari Redstone.

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X CEO Linda Yaccarino Loses Top Lieutenant, reports WSJ

General

Jun 4, 2024

Leadership Transitions

Joe Benarroch, Chief Executive Linda Yaccarino’s right-hand man and head of business operations at X Corp., is leaving the company. Benarroch, a trusted adviser to Yaccarino from their time at NBCUniversal, was significant in overseeing corporate communications at X.

X, formerly Twitter, has struggled financially, heavily reliant on advertising revenue which dropped sharply after Elon Musk's takeover. Yaccarino has been working to rebuild the ad-sales business. Benarroch, known for his confrontational style, was involved in the rollout of X’s adult-content policy this week.

The company has experienced significant executive turnover since Musk acquired it in late 2022.

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Canada says online streaming services must hand over 5% of their domestic revenues, reports Reuters

General

Jun 4, 2024

Major online streaming services in Canada will be required to contribute 5% of their Canadian revenues to support the domestic broadcasting system, raising approximately C$200 million annually.

The Canadian Radio-television and Telecommunications Commission (CRTC) announced this measure to boost funding for local and Indigenous broadcasting.

The decision, effective from September, follows a law passed last year ensuring companies like Netflix and YouTube contribute to Canadian culture. The funds will support local news, French-language content, and Indigenous programming, and will not apply to services affiliated with Canadian broadcasters.

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Roku's New Ad Sales Leader Expands Team With First Major Hires, reports AdWeek

General

Jun 4, 2024

Leadership Transitions

Roku has appointed Sarah Harms and Sal Candela as VP of Advertising Marketing and VP of Global Agency Partnerships, respectively. These are the first major hires by Jay Askinasi, who became Roku’s ad sales leader in February.

Harms, formerly of Microsoft, will handle marketing and measurement strategy, while Candela, previously with Spotify, will strengthen partnerships with major ad clients. The appointments aim to boost Roku’s ad sales amid the TV upfront season.

Additionally, Roku has partnered with The Trade Desk, iSpot.tv, and NBCUniversal to enhance programmatic buying, measurement, and create a hub for the 2024 Paris Olympics.

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Keith Enright is leaving Google after 13 years as the tech giant restructures its privacy and compliance teams. Matthew Bye, director of competition law, is also departing, reports Forbes

General

Jun 4, 2024

Leadership Transitions

Google's chief privacy officer, Keith Enright, will leave after 13 years, with no replacement planned. His departure, announced in mid-May, surprised staff due to his respected tenure. Enright guided Google through scrutiny over its data practices. Matthew Bye, Google's head of competition law, will also leave during a crucial antitrust period for the company.

Google's spokesperson confirmed the departures and stated that the company is restructuring its privacy and compliance teams. Enright will stay until September, having been with Google since 2010 and becoming chief privacy officer in 2018.

This change is part of broader company restructuring and layoffs.

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Google leak reveals a list of past privacy mishaps, from recording children's voices to exposing user addresses in Waze, according to new report, reports Insider

General

Jun 4, 2024

A leaked Google database revealed thousands of privacy incidents from 2013 to 2018, according to a 404 Media report. The incidents, flagged by employees, included issues like exposed YouTube images and Waze sharing home addresses. All incidents have since been resolved, with private information deleted, according to Google.

Some incidents involved internal security simulations or third-party issues, not actual data breaches. This leak follows another recent leak that exposed Google's web organisation methods, causing distrust among SEO experts. The latest leak raises concerns about Google's handling of user privacy and its reputation.

Google stated it has implemented numerous protections and independent verifications to ensure security and privacy, including updated YouTube policies for children's data in 2019.

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The pros and cons of publishers’ AI licensing deals, reports Digiday

General

Jun 4, 2024

Artificial Intelligence

OpenAI has entered content licensing and tech development agreements with major publishers like Vox Media and The Atlantic, compensating them for content used to train large language models.

This trend addresses publishers' concerns over unauthorised content scraping. Benefits include monetisation of archives and access to advanced AI tools for content optimisation. However, critics argue that compensation might be insufficient and deals could compromise publishers' control over their content.

There is also concern about long-term impacts and transparency, as smaller publishers may lack negotiating leverage. Additionally, these deals might inadvertently support the development of tools that could replace traditional publishing.

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Ad market braces for M&A surge, reports Digiday

M&A

Jun 3, 2024

Investment Rounds

The media landscape is poised for a surge in mergers and acquisitions. Recent deals include Publicis buying Spinnaker SCA, Mediaplus acquiring Target Media, and MediaSense buying PwC’s U.K. consultancy.

Companies like Inspire Brands, Skydance Media, and Sony Pictures are eyeing media giant Paramount. Consolidation is driven by the need to manage ad repetition and slim profit margins in ad tech.

Higher interest rates push dealmakers to act swiftly. The U.S. market leads this trend, with Europe cautiously following. Influencer marketing and ad tech companies are prime targets, with significant deals expected in the latter half of the year.

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TV’s Upfront Ad-Sales Talks Start to Heat Up, With Some Rollbacks Expected, reports Variety

General

Jun 3, 2024

TV networks and advertisers are engaging in early negotiations in the annual "upfront" marketplace. Media agencies are focusing on Disney and NBCUniversal due to their extensive entertainment portfolios.

During the "upfront," media companies aim to sell 70-80% of their commercial inventory. Disney is pushing digital volume with favourable rates for Hulu and Disney+. Pricing for streaming is crucial, with media buyers seeking to reduce the cost per thousand viewers (CPM).

Advertiser budgets remain uncertain, mirroring last year's delayed start. If agreements are made, it will mark the second consecutive year of TV networks conceding ground to advertisers, with previous years showing declines in ad commitments.

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X tweaks rules to formally allow adult content, reports TechCrunch

General

Jun 3, 2024

X (formerly Twitter) has officially updated its rules to permit users to post adult and graphic content, provided it is consensually produced and clearly labelled as NSFW. This change includes AI-generated content and aims to respect adult autonomy while restricting exposure to minors.

Although X has never explicitly banned porn, this formalisation could lead to the development of services similar to OnlyFans. The platform still disallows excessively gory content and sexual violence.

With 13% of posts in 2022 containing adult content, regulators will closely monitor X to ensure the removal of non-consensual and child sexual abuse material.

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Spotify to increase premium pricing in the US to $11.99 per month, reports TechCrunch

General

Jun 3, 2024

Audio Advertising

Spotify has announced its second price increase in the U.S. within a year. From July, the Premium subscription will rise from $10.99 to $11.99, a 10% increase. Duo and Family plans will increase to $16.99 and $19.99, respectively, while the student plan remains at $5.99.

Despite Spotify's recent 20% revenue growth and 14% increase in premium subscribers, this new pricing makes it more expensive than rival Apple. The previous price hike was in July last year.

Existing subscribers will see the new prices on their July billing date, while new subscribers will be charged immediately.

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Netflix Christmas NFL Games Could Meet Early Resistance From Advertisers, reports Variety

General

Jun 3, 2024

Netflix is set to air two NFL games on Christmas Day 2024, aiming to attract advertisers despite early resistance. Discussions suggest a 30-second ad could cost $400,000. Netflix plans to bundle these ads with other programming, which some executives believe won't be well-received.

The games, featuring the Kansas City Chiefs, Pittsburgh Steelers, Baltimore Ravens, and Houston Texans, will stream after most holiday shopping is done, reducing advertiser demand. This move highlights concerns about oversaturation in sports broadcasting. Similar challenges have faced Major League Baseball and ESPN in selling game packages.

Netflix's NFL push underscores its investment in live content.

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Paramount and Skydance agree to terms of a merger deal, reports CNBC

M&A

Jun 3, 2024

A Paramount special committee and David Ellison’s Skydance, backed by RedBird Capital and KKR, have agreed on a deal awaiting approval from Paramount’s controlling shareholder, Shari Redstone. Redstone would receive $2 billion, Skydance would buy nearly 50% of class B shares for $4.5 billion, and contribute $1.5 billion to reduce Paramount’s debt.

Post-deal, Skydance and RedBird would own two-thirds of Paramount, with class B shareholders holding the rest. The deal, valued at $8 billion, does not require a shareholder vote.

The agreement follows a competing offer from Apollo and Sony, and recent leadership changes at Paramount.

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Instagram confirms test of unskippable ads, reports TechCrunch

General

Jun 3, 2024

Instagram is testing unskippable ads that prevent users from browsing more content until they view the ad, similar to YouTube's model. This change aligns with Instagram's shift towards video-sharing features like Stories and Reels.

A Meta spokesperson confirmed the tests, stating they aim to drive value for advertisers. User reactions have been largely negative, with some threatening to stop using the app. The ad breaks appear in the app's Feed while watching videos.

The test indicates Meta's willingness to alter Instagram's user experience to boost ad revenue, but it remains uncertain if this feature will become permanent.

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