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Google Parent Alphabet Shelves Efforts to Acquire HubSpot, reports Bloomberg

M&A

Jul 10, 2024

Google parent Alphabet Inc. has abandoned its efforts to acquire HubSpot Inc., a move that would have been one of the largest tech deals of the year. HubSpot's shares fell by up to 19%, reducing its market value to approximately $25 billion. Although Alphabet expressed interest earlier this year, discussions did not progress to detailed due diligence.

Acquiring HubSpot, which caters to small and midsize enterprises, would have enhanced Alphabet's competitiveness against Microsoft, Oracle, and Salesforce. However, the deal likely faced significant scrutiny from US antitrust regulators under the Biden Administration.

Alphabet's shares have risen about 37% this year.

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Yandex split nears completion as Russian traders finalise share exchange, reports Reuters

M&A

Jul 10, 2024

Russian traders have finalised a share exchange for investors in Yandex, Russia's largest technology company, enabling local investors to gain control of its main business operations.

This $5 billion deal, involving a consortium of Russian investors buying out Yandex from its Dutch parent company Yandex NV, is the largest Western-held company exit from Russia since the Ukraine war began. The deal covers Yandex's search, advertising, e-commerce, and ride-hailing businesses, while smaller units in cloud, data solutions, self-driving cars, and education tech will remain with Yandex NV.

Trading of the new Russian entity's shares will commence on July 24.

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Amazon expands Sponsored TV ads to UK, mirroring U.S. success, reports Search Engine Land

General

Jul 10, 2024

Amazon is introducing its Sponsored TV ads in the UK, currently in beta, after a successful launch in the US. This development offers brands new advertising opportunities on popular streaming platforms like Freevee and Twitch, utilising Amazon's extensive data for targeted ads.

The service is available to sellers in the Amazon Brand Registry, vendors, agencies, and US brands not selling on Amazon, although some categories, like health and personal care, are ineligible.

This expansion signifies Amazon's growing impact in digital advertising, potentially challenging traditional TV ad models. UK brands will need to adapt to this new advertising channel.

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Pete Markey named new Isba president, reports The Media Leader

General

Jul 10, 2024

Leadership Transitions

Pete Markey, the Chief Marketing Officer at Boots, has been appointed the new president of Isba, succeeding Margaret Jobling from NatWest. Markey, who has served as Isba's vice-president for five years, began his new role immediately.

In his inaugural speech at Isba’s President’s Lunch, he praised the "game-changer" Origin project, which aims to enhance the effectiveness of media planning by providing comprehensive data, reducing redundant targeting, and restoring public trust in advertising. As president, Markey will chair the Isba Council and work closely with director-general Phil Smith.

Outgoing president Jobling announced the winners of the inaugural President’s Awards, recognising significant contributions to the industry.

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FTC study finds dark patterns used by a majority of subscription apps and websites, reports TechCrunch

General

Jul 10, 2024

The U.S. Federal Trade Commission (FTC) and international consumer protection networks revealed findings from a study on "dark patterns" in subscription services, highlighting that nearly 76% of 642 websites and apps used manipulative design techniques. These dark patterns, such as sneaking auto-renewals, obstructing cancellations, and using social proof, can compromise user privacy or pressure them into unwanted actions.

The study's release indicates the FTC's increasing focus on consumer protection. It arrives amid the U.S. Department of Justice's antitrust lawsuit against Apple.

The FTC's continued scrutiny suggests a heightened regulatory approach to these deceptive practices.

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Dentsu Invests In US Data Security Firm Skyflow, reports MediaPost

General

Jul 10, 2024

Dentsu has invested in Skyflow Inc., a Palo Alto-based developer of data privacy vaults aimed at protecting personally identifiable information. This investment is part of a $30 million Series B funding round led by Khosla Ventures. Dentsu's specific investment amount was not disclosed.

Founded in 2019, Skyflow supports nearly a billion user data records globally. This investment comes amid increasing concerns about privacy and data handling.

Skyflow’s CEO, Anshu Sharma, highlighted the urgent need for privacy in technology as AI and large language models continue to process more personal data, emphasising Skyflow’s unique capability to integrate privacy without overhauling existing infrastructure.

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Instagram Furthers Commitment To Short-Form Video Content, reports MediaPost

General

Jul 10, 2024

Instagram will not support long-form video content, emphasising short-form videos to enhance user connection and engagement, according to head Adam Mosseri.

He stated that long videos don't align with Instagram's focus on connecting friends and exploring interests through brief videos. Mosseri highlighted that long-form content reduces interactions with friends and sharing rates. Consequently, Instagram's algorithm will prioritise short-form videos. This shift is part of Instagram's identity, despite the platform's historical focus on photo-sharing.

The move contrasts with TikTok's push for longer videos, and Instagram may be positioning itself to attract TikTok users if the app is banned in the US.

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NewsGuard Launches Monitor To Measure AI-Powered Misinformation, reports MediaPost

General

Jul 10, 2024

NewsGuard has launched the AI News Misinformation Monitor to assess how generative AI models respond to news-related falsehoods. The monitor evaluates ten leading chatbots, including OpenAI’s ChatGPT-4, Microsoft’s Copilot, and Google’s Gemini.

Initial findings reveal that these chatbots repeated misinformation 30% of the time, offered non-responses 29%, and debunked falsehoods 41%. The worst-performing model repeated misinformation 70% of the time, while the best did so 6.67%.

NewsGuard uses its Misinformation Fingerprints and Reliability Ratings for analysis. Results will be shared monthly with the European Commission and the US Department of Commerce’s AI Safety Institute.

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TikTok ad spend growth slows amid ban talks, reports Search Engine Land

General

Jul 10, 2024

TikTok's advertising growth is slowing amid uncertainty over a potential U.S. ban. Ad spend increased 19% year-over-year in March but cooled to 6% by May. From January to May 2024, ad spend reached $1.5 billion, up 11% from 2023.

Advertisers are shifting focus from brand awareness to performance-driven ROI goals, with CPMs for upper-funnel metrics up 15% and click-through rates increasing 27% in April. Despite the stagnation in user growth, particularly among younger demographics, TikTok remains valuable for its strong engagement metrics.

Advertisers are watching closely how discussions about TikTok's future in the U.S. will unfold.

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CNN Plans Launch of Digital Subscription Product by End of 2024 Amid Newsroom Layoffs, reports Variety

General

Jul 10, 2024

News Publishing

CNN plans to launch a new subscription product on CNN.com and two free ad-supported digital offerings by the end of the year, as announced by CEO Mark Thompson. This move aims to enhance CNN’s digital presence amidst newsroom restructuring, resulting in 100 job cuts. The new subscription will focus on "news you can use" with opportunities for monetisation.

Thompson emphasises integrating US and international news teams and digital and TV production. CNN’s subscriber base is expected to drop to 66.3 million by 2024.

Additionally, CNN will introduce a TV Futures Lab to develop new programming for Warner’s Max service and other digital environments.

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Microsoft and Apple Avoid OpenAI’s Board as US Scrutiny Grows, reports Bloomberg

General

Jul 10, 2024

Artificial Intelligence

Microsoft Corp. and Apple Inc. have decided against becoming observers on OpenAI's board, reflecting growing antitrust scrutiny over Big Tech's influence on artificial intelligence.

Microsoft, which has invested $13 billion in OpenAI, withdrew from the board, and Apple will also not take up a similar role. This follows European regulators' survey of Microsoft's rivals concerning OpenAI's exclusive use of its technology and a separate US antitrust investigation into Microsoft's dominance in AI.

Microsoft expressed confidence in OpenAI's direction and deemed its observer role unnecessary. OpenAI acknowledged Microsoft's support and looks forward to their continued partnership.

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Disney bundling found to lower churn in US, reports The Media Leader

General

Jul 10, 2024

New research by Ampere Analysis reveals that US subscribers who bundle Disney+, Hulu, and ESPN+ are 59% less likely to churn compared to those with only Disney+. 70% of Disney+ solo subscribers churned within 12 months, versus 29% for bundle subscribers.

The study shows a prevalent "toggle behaviour" among users, frequently cycling between subscribing, cancelling, and re-subscribing to save costs. This trend is observed in the UK too, where bundling Disney+ with pay-TV providers results in lower churn.

The principle of bundling is effective, suggesting more such initiatives may emerge in the UK despite Hulu and ESPN’s US-centric focus.

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UK SMBs turn to new tech for advertising opportunities, reports The Media Leader

General

Jul 10, 2024

A study by Amazon Ads reveals that UK small and medium-sized businesses (SMBs) are keen to embrace new technologies for advertising, with 28% planning to invest in streaming TV ads within the next year.

Ludovic de Valon, director of global SMB marketing at Amazon Ads, highlighted the potential of self-service streaming TV for SMBs, enabling cost-effective TV-like advertising.

The study found 45% of SMBs believe AI will enhance ad performance, and 18% are training teams to use AI. Additionally, 54% of UK SMBs are using advertising to expand internationally. Despite challenges, 44% increased ad spend in the past year, with social media being the most popular channel.

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Meta expands hate speech policy to remove more posts targeting Zionists, reports Reuters

General

Jul 9, 2024

Meta Platforms announced it will remove posts targeting "Zionists" when the term is used to refer to Jewish people and Israelis rather than supporters of the political movement. This change aims to address antisemitic content that uses stereotypes or threats against Jews or Israelis.

Meta's existing policies, which only partially covered this issue, have been updated following consultations with 145 stakeholders from civil society and academia.

This policy update comes amid increased tensions in the Middle East and longstanding criticism of Meta's handling of content related to the region, particularly accusations of suppressing pro-Palestinian content on Facebook and Instagram.

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Skydance CEO Ellison says new Paramount will become a tech-media hybrid, reports Reuters

M&A

Jul 9, 2024

Skydance Media CEO David Ellison outlined a vision for Paramount Global as a hybrid technology-media company, drawing inspiration from his mentor Steve Jobs. The merger aims to integrate Skydance’s tech prowess with Paramount’s legacy, enhancing Paramount+ through improved algorithms and advanced advertising technology.

Ellison emphasised the symbiotic relationship between art and technology, proposing the use of AI to streamline content creation. The partnership with Oracle for cloud-based animation and collaborations with Disney and Marvel exemplify Skydance’s tech-driven approach.

Jeff Shell, joining as president, praised Ellison’s unique blend of creative and technical skills, anticipating significant transformations for Paramount.

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Microsoft Ads releases AI-powered asset recommendation for video and display ads, reports Search Engine Land

General

Jul 9, 2024

Artificial Intelligence

Microsoft Advertising has introduced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations to follow soon. This development aims to enhance advertisers' creative efficiency by generating video ad recommendations from landing page URLs, which marketers can then refine.

The move is part of a broader trend of integrating AI in marketing tools to boost creativity and productivity. Microsoft positions itself as a leader in AI-powered advertising, competing with major ad platforms. The impact on ad performance and potential standardisation of creative content across brands will be key areas to watch.

Microsoft plans further innovations in this space.

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Nielsen Names Akhil Parekh Chief Solution Officer of Digital Product, reports NextTV

General

Jul 9, 2024

Leadership Transitions

Nielsen has appointed Akhil Parekh as chief solutions officer of digital product, a newly created role.

Parekh, formerly an executive at Publicis Groupe, will focus on developing Nielsen’s planning and ad products as the industry shifts from traditional TV to digital media. He will collaborate with Deirdre Thomas, chief product officer for audience measurement.

Nielsen CEO Karthik Rao emphasised the importance of innovation in their streaming and convergent TV strategy. Parekh, who has previously worked at Mediaocean, 4C Insights, Rovi, and Amp’d Mobile, expressed his commitment to driving growth in Nielsen’s digital audience measurement.

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X Petitions To Revive Claims Against Hate Speech Researchers, reports MediaPost

General

Jul 9, 2024

X Corp is appealing to revive a lawsuit against the Center for Countering Digital Hate (CCDH) after a U.S. District Court dismissed it, citing California's anti-SLAPP law.

The case was initially thrown out by Judge Charles Breyer, who ruled that X, formerly Twitter, aimed to penalise CCDH for its speech. X contends that its lawsuit concerns "data security" and not free speech.

The lawsuit arose after CCDH issued a report criticising X for not removing offensive posts. X alleges CCDH violated its terms of service by scraping data. The 9th Circuit Court of Appeals will now consider the appeal.

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The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising, reports AdExchanger

General

Jul 9, 2024

The Department of Justice (DOJ) has released a witness list for its upcoming antitrust trial against Google, featuring 68 names from the online advertising industry. The bench trial, starting on 9 September, will be presided over by Judge Leonie Brinkema in Virginia.

The DOJ alleges Google monopolised the digital advertising market by controlling both sides of the ad stack. Witnesses include former and current Google employees, SSPs, exchanges, publishers, and academics. This case follows Google's $2.3 million settlement for overcharging US government agencies.

The outcome may have significant implications for Google's business practices and the wider digital advertising industry.

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Omnicom Media Group inks UK sponsorship with Ehrenberg-Bass Institute, reports The Media Leader

General

Jul 9, 2024

Omnicom Media Group (OMG) UK has sponsored the Ehrenberg-Bass Institute for Marketing Science, the world’s largest marketing research centre, becoming the only UK and European media agency group to do so. Led by Professor Byron Sharp, author of How Brands Grow, the independent, non-profit institute advances marketing knowledge.

The partnership provides OMG UK with early access to the Institute’s latest research and direct access to its 65 marketing scientists. OMG has already applied this knowledge, notably developing the Category Entry Points tool for National Lottery operator Allwyn.

The partnership began with an in-person event featuring a discussion with Professor Sharp.

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Microsoft-owned adtech Xandr accused of EU privacy breaches, reports TechCrunch

General

Jul 8, 2024

The European privacy group noyb has filed a GDPR complaint against Xandr, a Microsoft-owned adtech company, alleging breaches of data protection laws. The complaint, supported by an individual in Italy, accuses Xandr of failing to respond to data access and deletion requests and using inaccurate data for microtargeted advertising.

Xandr is accused of violating several GDPR articles, potentially facing fines up to 4% of Microsoft’s global turnover. Noyb’s research highlights discrepancies in Xandr's data and its refusal to honour GDPR rights.

This complaint could increase regulatory risks for Microsoft and prompt further scrutiny across the EU.

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TikTok tightens teen ad targeting and boosts AI transparency, reports Search Engine Land

General

Jul 8, 2024

Advertising To Children

TikTok has introduced new restrictions on ads targeting teens and AI disclosure requirements for advertisers to protect younger users and enhance ad transparency.

U.S. advertisers can now only target teens using broad options like location, language, and device information. Additionally, users will gain more control over ad interests and off-TikTok data sharing. TikTok has also mandated new AI-generated content labels for ads.

With about 25% of TikTok’s audience under 20, these changes could significantly impact advertising strategies, particularly for brands relying on this demographic. Advertisers will need to reassess their TikTok marketing approaches to adapt to these new regulations and maintain user trust.

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Things are looking up for NBC ahead of the Paris Olympics, reports Marketing Brew

General

Jul 8, 2024

With the Summer Olympics in Paris just three weeks away, preparations are nearly complete. Tickets are almost sold out, with over 10 million purchased.

NBC Sports president Rick Cordella announced $1.2 billion in ad sales for the games. Television viewership is strong, with Olympics trials ratings up 60% from 2021. NBC and Peacock had their highest Olympic trials viewership since 2016 during the gymnastics team qualification event.

NBCU has exclusive rights to the games through 2032 and aims to attract more viewers with new programming like "Primetime in Paris" and additional features on Peacock, including AI-generated daily recaps narrated by Al Michaels.

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Media and Tech Titans Head to Sun Valley With Biden Future in Doubt, reports Bloomberg

General

Jul 8, 2024

At the Sun Valley Conference, global politics and the future of US President Joe Biden are key topics among business leaders.

The event, hosted by Allen & Co. in Idaho, follows significant elections in the UK and France and Biden's challenging debate against Donald Trump. Potential Biden replacements, including Governors Gretchen Whitmer, Josh Shapiro, and Wes Moore, are attending. The media industry's upheaval, with the decline of cable TV and the rise of streaming, is also a focus.

High-profile attendees include Mark Zuckerberg, Jeff Bezos, and Bob Iger. Discussions will likely cover M&A activities, the future of Hulu, and competitive broadcast rights deals.

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Musk’s Cannes Charm Offensive Falls Flat as Marketers Doubt X Brand Safety Improvements, reports AdWeek

General

Jul 8, 2024

Elon Musk's efforts to regain advertisers on X (formerly Twitter) are progressing slowly despite his recent attempts to mend relations at the Cannes Lions Festival.

Musk’s moderated comments and promises of improved AI-driven ad targeting have yet to convince many buyers. Brand safety concerns persist, and significant product updates are necessary. X has seen a decline in daily active users and a reduction in advertising spend and advertiser numbers. While partnerships with Integral Ad Science and DoubleVerify aim to enhance brand safety, the upcoming U.S. elections and Musk’s controversial stances add to the platform’s instability.

Further tangible improvements are needed to rebuild advertiser confidence.

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Electronic Arts’ ad tech hiring plans signal the publisher’s streamlined advertising dreams, reports Digiday

General

Jul 8, 2024

Gaming / Metaverse

Electronic Arts (EA) is making significant moves into ad tech, as highlighted by recent key hires aimed at enhancing its advertising capabilities. This follows CEO Andrew Wilson's statement that ads are a "meaningful driver of growth" for EA.

Currently, EA has job listings for roles such as ad tech program manager and ad tech software engineers, focused on unifying advertising across its various game studios.

This initiative reflects EA's strategy to streamline its ad offerings and potentially shift from hard-coded in-game ads to a more scalable, programmatic approach. This move is expected to help EA monetise effectively amid fewer game releases.

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Paramount agrees to Skydance merger, marking end to Redstone era, reports Bloomberg

M&A

Jul 8, 2024

Paramount Global is set to merge with Skydance Media, transferring control to producer David Ellison, ending Shari Redstone's tenure.

Redstone's family company, National Amusements Inc., will sell its 77% voting stock for $2.4 billion. The Ellison family and RedBird Capital Partners will invest over $8 billion in Paramount, including $1.5 billion for debt reduction and $4.5 billion for shares. Paramount shares surged 7.2% in premarket trading.

This merger aims to revive Paramount, burdened by $14 billion in debt and struggling in the streaming market. Ellison will become CEO, while Jeff Shell will be president.

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Apple okays Epic Games marketplace app in Europe, reports Reuters

General

Jul 5, 2024

Apple has approved Epic Games' marketplace app on iPhones and iPads in Europe, following a dispute where Epic accused Apple of obstructing its efforts to set up a game store on its devices. This approval does not include the Fortnite app, which was previously accepted.

Epic criticised Apple's initial rejections of their app design, claiming it violated the Digital Markets Act and involved arbitrary decisions. The European Commission, currently investigating Apple’s app validation practices, has not commented.

This is part of a broader legal conflict between Epic and Apple, dating back to 2020, over Apple’s 30% commission on in-app payments.

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Musk suggests late Twitter disclosure was a mistake, seeks to end lawsuit, reports Reuters

M&A

Jul 5, 2024

Elon Musk seeks to dismiss a lawsuit by former Twitter shareholders claiming he delayed disclosing his large ownership stake in early 2022.

The shareholders allege Musk, aware of the SEC rule requiring disclosure by March 24, 2022, waited 11 extra days to save over $200 million by purchasing more shares at lower prices. Musk argues the delay was an honest mistake, not a scheme to defraud, and revealed his 9.2% stake promptly upon realising his misunderstanding.

This lawsuit, led by an Oklahoma public pension fund, follows Musk's $44 billion acquisition of Twitter in October 2022. The SEC is also investigating Musk's stock purchases.

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European regulators crack down on Big Tech, reports Reuters

General

Jul 5, 2024

European regulators have intensified scrutiny of Big Tech, launching various probes. The European Commission (EC) has demanded Amazon comply with the Digital Services Act (DSA).

Meta faces fines for its advertising practices under the Digital Markets Act (DMA). Apple and Microsoft are under investigation for antitrust violations, with Apple fined €1.84 billion in March and Microsoft challenged over its Teams bundling. Alphabet's Google also faces scrutiny for DMA breaches.

In Britain, Amazon and Microsoft's cloud dominance is being reviewed. France, Germany, Italy, the Netherlands, and Spain are similarly taking action against these tech giants.

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Netflix and Paramount Ask Canada Court to Amend New Trudeau Tax, reports Bloomberg

General

Jul 4, 2024

News Publishing

US streaming giants, including Netflix, Paramount Global, and Walt Disney, are challenging Canadian Prime Minister Justin Trudeau's new 5% tax on their revenues in Canada, aimed at funding local news.

Represented by the Motion Picture Association-Canada, they are seeking to overturn the new requirements of the Online Streaming Act in the Federal Court of Appeal. Wendy Noss, the association’s president, called the tax discriminatory and contradictory to the goal of modernising media regulations.

The Canadian Radio-television and Telecommunications Commission estimates the tax will generate C$200 million annually for local news and content production. The CRTC has yet to respond.

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Apple Seeks to Scrub Dominance From China Antitrust App Ruling, reports Bloomberg

General

Jul 3, 2024

Apple Inc. is seeking to amend a Chinese court ruling in a lawsuit it won, reflecting the sensitivity of its market position in China.

Apple has petitioned the Supreme People’s Court to remove references to its "dominant position" and suggestions that "unfair pricing may hurt consumers" from the lower court's decision, which dismissed the case due to insufficient evidence. This move aims to mitigate potential future legal and regulatory challenges.

The case involves app store fees, with Apple defending its 30% commission amid global scrutiny and competitive pressures from rivals like Huawei. Apple has not commented on the petition.

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Meta’s ad attribution update gives clearer view of conversions, reports Search Engine Land

General

Jul 3, 2024

Meta has launched new attribution settings in its Ads platform, enabling advertisers to distinguish between all conversions and first-time conversions. Advertisers can now choose between "All Conversions," which shows every conversion after an ad view or click, and "First Conversion," which displays only the first conversion.

This update aims to resolve discrepancies between Meta’s ad data and advertisers' backend numbers, providing more accurate insights into ad performance and customer acquisition costs. Previously, Meta's method inflated performance metrics by counting all subsequent conversions from the same customer.

The new feature is accessible in Ads Manager under Attribution settings.

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TV upfront ad deals are still trading on Nielsen instead of new currencies, reports AdAge

General

Jul 3, 2024

Despite efforts to shift away from Nielsen's legacy panel for TV upfront negotiations, it remains the primary currency, as industry-wide adoption of alternative measurement systems like VideoAmp, iSpot, and Comscore is slow. Concerns over data stability, pricing adjustments, and the cost of maintaining multiple measurement contracts hinder the transition.

Although some companies, like TelevisaUnivision and NBCUniversal, are pushing for deals using new currencies, the majority of deals still rely on traditional metrics.

Future progress depends on achieving reliable accreditation and consensus among buyers and sellers on which measurement providers to use.

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Google announces new Display & Video 360 features, reports Search Engine Land

General

Jul 3, 2024

Google has announced new features for Display & Video 360, including a new report files download list for Display & Video 360 and Campaign Manager 360, allowing users to view and access downloaded reports. User ID redaction will affect Data Transfer files in Florida, Texas, Oregon, and Montana due to new privacy laws. First position targeting for YouTube Instant Reserve, available for in-stream and shorts campaigns, aims to boost brand awareness.

Additionally, Audience Project now supports default-enabled third-party reach measurement.

These updates aim to enhance Google's advertising platforms, improve visibility, and address privacy concerns, rolling out over the next few weeks.

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Meta’s Threads Considers Ads as Rivalry With X Approaches First Anniversary, reports Bloomberg

General

Jul 3, 2024

Meta's Threads, launched by Mark Zuckerberg in response to changes at Elon Musk's X (formerly Twitter), is set to introduce ads, intensifying the business rivalry.

Launched in July 2023, Threads now has 175 million monthly users, offering features similar to X. While still smaller than X, Threads is growing rapidly, attracting notable users. Instagram boss Adam Mosseri aims to capture ad revenue, as X's ad income has dropped significantly.

Threads plans to offer more targeted ads, competing with Meta's successful ad products on Instagram and Facebook. This move could pose a significant threat to Musk’s platform.

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The Trade Desk holds fire on full Yahoo suspension, reports Digiday

General

Jul 3, 2024

Media buyers can still purchase Yahoo video inventory via The Trade Desk after a dispute over video ad inventory representation. The conflict began when The Trade Desk considered limiting access to Yahoo’s inventory, citing issues with how Yahoo signalled its video ad space.

The Trade Desk initially throttled Yahoo’s access on June 17, but the proposed July 1 full switch-off did not occur. Yahoo met with IAB Tech Lab to adjust its signalling approach. Although an agreement hasn't been confirmed, Yahoo claims minimal revenue impact.

The Trade Desk's actions highlight its commitment to maintaining high-quality, premium inventory standards.

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Nearly 60% of Google searches end without a click in 2024, reports Search Engine Land

General

Jul 2, 2024

A new study by SparkToro CEO Rand Fishkin reveals that the majority of Google searches result in zero clicks, with 58.5% in the U.S. and 59.7% in the EU.

This means users often find answers directly on Google without clicking through to websites. Additionally, nearly 30% of all clicks go to Google-owned properties like YouTube and Google Maps.

Despite concerns about Google's dominance, it's noted that many zero-click searches may not have targeted specific businesses. For every 1,000 searches, around 360 clicks in the U.S. and 374 in the EU go to external websites, highlighting the changing search landscape.

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X Rejoins GARM To Win Back Advertisers, reports MediaPost

General

Jul 2, 2024

After drifting away from the World Federation of Advertisers’ Global Alliance for Responsible Media (GARM) during Elon Musk's takeover, the social platform now known as X has decided to rejoin the coalition. This move aims to uphold GARM’s brand-safety requirements and potentially regain advertisers.

X's relationship with GARM faltered in late 2022 when Musk cut the content-moderation team, leading to harmful content alongside ads and a significant decline in ad revenue.

Despite efforts to improve brand safety, including partnerships with Integral Ad Science and DoubleVerify, X's stagnant user base remains a challenge for attracting major advertisers.

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Apple Poised to Get OpenAI Board Observer Role as Part of AI Pact, reports Bloomberg

General

Jul 2, 2024

Artificial Intelligence

Apple Inc. will gain an observer role on OpenAI’s board as part of a recent agreement, with Phil Schiller, head of Apple’s App Store, taking the position. This role allows Schiller to attend board meetings without voting rights, providing Apple insights into OpenAI’s decision-making.

This partnership follows Apple’s June announcement to integrate ChatGPT into its devices. The collaboration offers OpenAI access to millions of users while Apple benefits from popular AI features. This arrangement also puts Apple on par with Microsoft, OpenAI’s major backer.

Apple is in talks with Google and others for additional chatbot integrations.

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Paramount and Skydance Near Merger Deal, reports NYT

M&A

Jul 2, 2024

Paramount Global and Skydance have reached a preliminary agreement to merge, pending approval by Paramount’s board of directors. This deal would unite Paramount, which owns CBS, MTV, and Nickelodeon, with Skydance, the studio behind "Top Gun: Maverick," forming a significant new entity in Hollywood.

This follows stalled negotiations in June and ongoing challenges for Paramount amid the decline of cable TV and costly streaming services.

Shari Redstone, controlling Paramount through National Amusements, negotiated better financial terms, valuing National Amusements’ equity at $1.75 billion. The deal includes a 45-day period for Paramount to consider other offers.

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Paramount in Talks to Sell BET Network for $1.6 Billion, reports Bloomberg

M&A

Jul 2, 2024

Paramount Global is in exclusive negotiations to sell Black Entertainment Television (BET) to a group led by BET CEO Scott Mills and private equity firm CC Capital’s Chinh Chu. The group is discussing an offer of $1.6 billion to $1.7 billion. Previously, media mogul Byron Allen offered $3.5 billion for BET and VH1, while Tyler Perry also expressed interest.

BET, founded in 1980 and sold to Viacom in 2001 for $3 billion, has strong connections with prominent Black entertainment creators.

Paramount aims to cut $500 million in costs to enhance profitability. Shares rose 4.2% following the news.

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Dentsu appoints Annette Male to drive integrated growth and innovation

General

Jul 2, 2024

Leadership Transitions

Dentsu has appointed Annette Male as Chief Business Officer, EMEA, and Chief Client Officer, UK&I, to enhance its integrated services across key clients and drive growth through innovative approaches in creativity, media, data, and technology. Reporting to EMEA CEO Andre Andrade and UK&I CEO Angela Tangas, Male will join the executive leadership teams.

She brings nearly 30 years of experience, having worked with brands like HSBC and Disney, and held leadership roles at Meta, Wunderman Thompson, and Digitas in APAC.

Male's appointment is part of Dentsu’s strategy to expand its client portfolio and integrate business transformations. She starts on 8 July 2024.

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Less than half of UK publishers ready for cookieless future, reports The Media Leader

General

Jul 2, 2024

Cookie Deprecation

According to research by digital ad platform Teads, only 48% of UK publishers are actively preparing for a cookieless future.

While Google has delayed the full deprecation of cookies, 37% of UK publishers plan to take action this year, which is 16% higher than the global average. Furthermore, 85% are considering direct sales to advertisers using first-party data.

Challenges include encouraging logins, with 67% worried about disrupting user experience and 59% expecting traffic impacts. Despite this, 52% see an opportunity to leverage first-party data. Teads surveyed 555 publishers across 58 countries in March.

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AudienceProject partners Google for YouTube measurement in the UK, reports The Media Leader

General

Jul 2, 2024

AudienceProject has become the first UK cross-media measurement partner to offer third-party reach measurement of YouTube campaigns across all devices, including connected TV with co-viewing. This is achieved through the integration of Google’s Ads Data Hub with AudienceProject’s platform.

The service provides marketers with third-party audience measurement for YouTube, comparing it with linear TV, connected TV, online video, social media, and the open web, adhering to the Media Rating Council’s video ad viewability standard.

Google UK's Biren Kalaria and AudienceProject's Brian Meritam Larsen emphasised the importance of this integration for better campaign planning and optimisation.

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Fox streaming platform Tubi rolls out in the UK, reports The Media Leader

General

Jul 2, 2024

Tubi, Fox's ad-supported streaming platform, is set to launch in the UK with over 20,000 films and TV episodes from companies like Disney, Lionsgate, NBCUniversal, and Sony, plus original programming.

Available as a free app on major TV platforms, iOS, Android, and desktops, Tubi uses machine learning for personalised viewing experiences. An ad campaign, "Watch What You Actually Want to Watch", will begin on 15 July.

David Salmon, Tubi's EVP, and CEO Anjali Sud emphasised their commitment to UK audiences. Tubi, the fastest-growing US streaming service with nearly 80 million monthly users, is also available in several other countries.

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Brazil authority suspends Meta's AI privacy policy, seeks adjustment, reports Reuters

General

Jul 2, 2024

Brazil's National Data Protection Authority (ANPD) has immediately suspended Meta's new privacy policy for using personal data to train generative AI systems. This suspension affects all Meta products, including data from non-users. Non-compliance will incur a daily fine of 50,000 reais.

The ANPD cited potential harm to fundamental rights as the reason for this preventive measure. Meta must amend its privacy policy and officially confirm the cessation of data processing for AI training.

Meta expressed disappointment, calling the decision a setback for innovation and asserting that their approach complies with Brazilian privacy laws.

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Programmatic pushes its way into the upfront bazaar, reports Digiday

General

Jul 2, 2024

The upfront marketplace, traditionally driven by relationships between TV sellers and agency buyers, is increasingly incorporating programmatic investment. Media agency heads report a rise in programmatic spending, allowing for more precise targeting, optimisation, and control across various video investment options.

This shift, driven by a need for flexibility and efficiency, sees deals handled by machines rather than handshakes. Programmatic investment, which accounted for 30% of upfront spending in 2023, could rise to 50%.

This method provides advertisers with the optionality to adapt their strategies and ensure their spending is more effective, emphasising product outcomes over content.

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Barry Diller Explores Bid to Take Control of Paramount, reports NYT

M&A

Jul 1, 2024

Billionaire Barry Diller is considering a bid to take control of Paramount, the parent company of CBS, MTV, and Nickelodeon.

Diller's digital media company, IAC, has signed nondisclosure agreements with Paramount’s controlling shareholder, National Amusements, following the collapse of a potential deal between Paramount and Skydance in June. Other interested parties include media executive Edgar Bronfman Jr. and Hollywood executive Steven Paul. Acquiring National Amusements would grant control over Paramount without a direct acquisition but would also involve managing significant liabilities, including $14 billion in debt.

Diller previously attempted to acquire Paramount in the early '90s but was outbid by Sumner Redstone.

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Paramount is hunting for a streaming partner, could kick off a wave of deals, reports CNBC

General

Jul 1, 2024

Paramount Global is in talks to merge its Paramount+ streaming service with another platform, potentially Warner Bros. Discovery's Max, to better compete with Netflix and Disney. This merger aims to reduce subscriber churn and shift losses off Paramount Global's balance sheet.

Discussions include other tech partnerships and possible mergers with NBCUniversal's Peacock. Paramount Global's streaming service currently has 71 million subscribers, while Max has around 100 million.

The media industry, facing heavy losses, is focusing on bundling and strategic partnerships to improve profitability and streamline offerings.

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Google to require disclosures for digitally altered content in election ads, reports Reuters

General

Jul 1, 2024

Google has announced that it will require advertisers to disclose election ads using digitally altered or synthetic content. This measure aims to combat election misinformation, particularly due to the rise of generative AI and deepfakes.

Advertisers must select a checkbox for "altered or synthetic content" in campaign settings. Google will generate in-ad disclosures for mobile, computer, and TV formats, while other formats will need a prominent disclosure.

This move follows incidents of AI-generated fake videos in India's general election and OpenAI's disruption of covert influence operations. Meta has also mandated similar disclosures for AI-altered political ads on its platforms.

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YouTube now lets you request removal of AI-generated content that simulates your face or voice, reports TechCrunch

General

Jul 1, 2024

Artificial Intelligence

YouTube has updated its policy to allow users to request the removal of AI-generated or synthetic content that simulates their face or voice under its privacy request process.

This change, introduced in June, aims to address privacy violations rather than misleading content claims. YouTube will evaluate complaints based on factors like disclosure of synthetic content, public interest, and potential harm. If the uploader doesn't act within 48 hours, YouTube will review the content.

The policy, part of YouTube's responsible AI agenda, distinguishes privacy violations from Community Guidelines strikes and may result in content removal without penalising the creator.

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IPG Marketplace Will Reduce, Not Just Minimize, Carbon In Media Buys, reports MediaPost

General

Jul 1, 2024

Carbon Emissions

IPG Mediabrands has announced the launch of the "Climate Action Marketplace," aimed at reducing the carbon footprint of digital media buys by minimising data transfer. Developed in collaboration with adaptive streaming supplier SeenThis and supply-side platform Pubmatic, the marketplace will soon be available to all clients.

Initially partnering with SeenThis in 2021, IPG Mediabrands' new initiative goes further to actively cut carbon emissions. The marketplace will also utilise Orion’s barter media deals, converting unsold goods into media credits.

Martin Bryan, IPG Mediabrands' Global Chief Sustainability Officer, emphasised the significant positive impact and carbon reduction this initiative will achieve.

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Brussels follows up Apple charges with Meta pay or consent case, reports FT

General

Jul 1, 2024

The EU has charged Meta, Facebook's parent company, with violating the Digital Markets Act (DMA), a week after filing similar charges against Apple.

The European Commission, exercising its new powers under the DMA, expressed concerns over Meta's "pay or consent" model, where users either consent to data collection or pay to avoid it. Regulators argue this model could coerce users into consenting to data tracking. If found guilty, Meta could face fines up to 10% of its global turnover.

This move reflects the EU's commitment to addressing anti-competitive behaviour and ensuring fair data usage practices by major tech companies.

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US Supreme Court throws out rulings on state laws regulating social media, reports Reuters

General

Jul 1, 2024

The U.S. Supreme Court has dismissed two judicial decisions concerning Republican-backed laws in Florida and Texas aimed at restricting the content moderation powers of large social media companies. The justices have instructed lower appeals courts to reconsider their rulings on these 2021 laws, which allow the states to regulate content moderation.

The tech industry trade groups NetChoice and the Computer & Communications Industry Association (CCIA) had challenged these laws, arguing that they violate the First Amendment. Lower courts had previously split on the issue, blocking parts of Florida's law while upholding the Texas measure.

Neither law has yet taken effect due to ongoing litigation.

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Adtech M&A Is Up, But With Fewer Buyers and Lower Valuations, reports AdWeek

M&A

Jul 1, 2024

Mergers and acquisitions in adtech are increasing after a slow 2023, with twice as many significant transactions in the first half of 2024 compared to the same period in 2023.

Notable deals include LiveRamp's acquisition of Habu, Walmart's purchase of Vizio, and Cadent's acquisition of AdTheorent. Recently, four more acquisitions occurred in June, with companies like Equativ acquiring Sharethrough.

The uptick is driven by revised market expectations and companies seeking to streamline their assets. However, the market still faces challenges with stagnant companies consolidating and fewer high-value buyers, including Meta, Google, and Amazon, due to antitrust scrutiny.

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Brands Fear TikTok Shops Promo Pullback Will Dent Revenue, reports AdWeek

General

Jul 1, 2024

In March, Ghost Agency’s co-CEO Nicole Rechtszaid saw clients achieving six-figure monthly sales on TikTok Shop, with an impressive 8% click-through rate. However, Rechtszaid now questions the longevity of this success due to TikTok scaling back its discounts and increasing the threshold for free shipping.

Initially, TikTok incentivised merchants with free shipping, zero commissions, and covering discounts, boosting sales significantly. Recently, fewer discounts and higher shipping costs have impacted margins, leading to concerns about profitability.

TikTok’s evolving strategy, which includes asking merchants to partially fund discounts, aims to focus on long-term value rather than temporary subsidies.

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Lego Hands Global Media Account to Publicis One, reports AdWeek

General

Jul 1, 2024

The Lego Group has appointed Publicis One as its global media agency, ending a seven-year relationship with IPG’s Initiative. Publicis Groupe, led by Starcom, will oversee Lego's estimated $410 million annual media budget. Julia Goldin, Lego’s chief product and marketing officer, praised Publicis One for their expertise and cultural alignment.

Lego aims to enhance its ecosystem and create meaningful experiences for its audience with Publicis One. Despite a recent 5% decline in profit, Lego plans to drive long-term growth through new products, including a collaboration with Fortnite owner Epic Games.

Publicis will begin onboarding in July, working with Initiative for a smooth transition.

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Australia PM Says Arrogant Meta Should Pay Outlets for News, reports Bloomberg

General

Jun 29, 2024

News Publishing

Australian Prime Minister Anthony Albanese criticised social media companies, calling them arrogant and irresponsible, amidst the government's effort to make Meta Platforms Inc. pay local media organisations for content.

Meta’s regional policy director, Mia Garlick, indicated that Meta might ban news on its platforms if designated under the 2021 news media bargaining code. This would force Meta into payment discussions with news organisations or risk fines. Albanese emphasised that Meta has a responsibility to keep news on their platforms.

Meta had struck deals in 2021 but decided not to renew them, affecting media companies like Seven West Media and Nine Entertainment.

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Digital Rights Groups Ask Court To Nix TikTok Ban, reports MediaPost

General

Jun 28, 2024

A coalition of digital rights groups argues that a new law potentially banning TikTok violates free speech rights for both users and the company. In a brief filed with the D.C. Circuit Court of Appeals, the groups claim the law unfairly targets TikTok, imposes a blanket prohibition, and prevents users from accessing information and associating through the app.

The law, signed by President Biden, mandates the divestment of TikTok from its China-based parent company ByteDance within a year. The groups assert that national security concerns do not justify the infringement of First Amendment rights.

The appeals court will hear arguments on September 16.

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Amazon beefs up AI development, hiring execs from startup Adept and licensing its technology, reports CNBC

General

Jun 28, 2024

Artificial Intelligence

Amazon is enhancing its AI capabilities by hiring key personnel from AI startup Adept and licensing its technology. Rohit Prasad, Amazon's head of artificial general intelligence (AGI), announced that Adept co-founder and CEO David Luan, along with other team members, will join Amazon’s AGI Autonomy division.

Amazon is competing with AI advancements from Microsoft and Google. This move includes licensing Adept’s technology to develop AI agents that automate software workflows.

Despite this integration, Adept will continue to operate independently. This strategic hire aims to bolster Amazon's AI offerings, including advancements in their Alexa voice assistant.

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Amazon set to take on Temu and Shein with new discount section, reports FT

General

Jun 28, 2024

Amazon is launching a new direct-from-China discount section on its app to compete with rivals Temu and Shein. This new channel aims to ship ultra-low-cost goods from Chinese warehouses to American shoppers within nine to 11 days.

The initiative targets consumers willing to wait longer for cheaper prices compared to Amazon's typical delivery times. Goods sold will be under $20, weighing less than a pound. This strategy takes advantage of the de minimis rule, which exempts packages under $800 from import tariffs.

Amazon plans to start signing up sellers this summer and roll out the service in the autumn.

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Forget the debate, the Supreme Court just declared open season on regulators, reports TechCrunch

General

Jun 28, 2024

The U.S. Supreme Court has overturned Chevron v. Natural Resources Defense Council, a 1984 decision that allowed regulatory agencies to interpret ambiguous laws. This ruling, decided 6-3, undermines the authority of agencies like the EPA and FCC, transferring interpretative power to the courts.

This change impacts the tech industry significantly, as regulatory decisions on issues like net neutrality and AI will now be made by potentially less knowledgeable judges.

The tech industry, which has long resisted strict regulation, may benefit from this ruling, leading to a less regulated environment. However, this could result in increased exploitation and legal challenges.

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Labour plans to force tech giants to compensate online fraud victims, reports FT

General

Jun 28, 2024

Labour plans to make tech companies liable for reimbursing victims of online fraud, shifting the burden from banks. This proposal addresses authorised push payment (APP) fraud, where victims are deceived into sending money to fraudsters. Last year, Britons lost £460m to APP fraud.

Labour criticised big tech firms for contributing little to tackling online fraud. Under the proposal, banks would refund victims but could later recoup some money from tech companies.

The plan also includes giving statutory footing to the Online Fraud Charter and expanding the Economic Crime Act to create offences for tech companies failing to prevent fraud on their platforms.

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Apple expands 30% fee on Facebook and Instagram ads globally, reports Search Engine Land

General

Jun 28, 2024

Apple will extend its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide from July 1. This could significantly impact digital advertising costs and strategies for businesses, potentially shifting budget allocation towards desktop platforms.

Initially applied to U.S. advertisers in February, the fee can be avoided by using desktop web browsers. Meta has updated its web platforms to offer the same ad-boosting features as mobile apps.

Critics, including EU regulators and a U.S. federal judge, label the fee as "anti-competitive," while Apple argues it is entitled to charge for platform access. Advertisers will need to adapt their strategies accordingly.

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GroupM to supercharge retail media capabilities with Tesco Media tie-up, reports The Media Leader

General

Jun 28, 2024

GroupM, the world's largest media investment group, has entered a long-term strategic partnership with Tesco Media and Insight Platform.

This agreement, the most significant for Tesco Media, includes an agency-first in-store screen partnership for Tesco Connected Store, on-site and off-site offerings, and early access to platform innovations. GroupM clients will benefit from Tesco's 22 million Clubcard households' data for targeted planning.

Nick Ashley of Tesco Media hailed the partnership as a major landmark, enhancing retail media's strategic and commercial advantages. GroupM’s David Fieldhouse highlighted the rapid growth of retail media, predicting significant market share increases globally and in the UK.

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The White House will host a conference for social media creators, reports TechCrunch

General

Jun 28, 2024

Influencer Marketing

President Joe Biden’s administration is focusing on the creator economy by hosting the first-ever White House Creator Economy Conference in August. This event will bring together social media influencers and industry experts to discuss data privacy, fair pay, AI, and mental health with senior White House officials.

Announced by Christian Tom, the director of the White House Office of Digital Strategy, at VidCon, the conference aims to highlight the administration’s commitment to creators and their economic and cultural value.

The conference will feature mainstage discussions and breakout sessions, and it aligns with the administration's ongoing efforts to engage digital creators on significant issues.

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Microsoft’s $13 Billion OpenAI Pact Faces Extra EU Scrutiny, reports Bloomberg

General

Jun 28, 2024

Microsoft's $13 billion investment in OpenAI is under scrutiny from the EU’s antitrust watchdogs. The EU will question Microsoft's rivals about exclusive cloud usage clauses with OpenAI and potential negative impacts on competition. The EU will also investigate Google’s pre-installation deal with Samsung.

This follows the US FTC's probe into Microsoft’s hiring practices. Microsoft Azure is the exclusive cloud provider for OpenAI, a focus of the EU’s examination. While the EU has ruled out a merger investigation, it will assess if these practices hamper competition.

Microsoft welcomed the review, stating readiness to address further questions.

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Meta says it may block news from Facebook in Australia, reports Reuters

General

Jun 28, 2024

News Publishing

Meta, the owner of Facebook, may block news content in Australia if the government enforces a law requiring payment of licensing fees. Meta's regional policy director, Mia Garlick, stated that "all options are on the table" to avoid paying these fees. This follows Meta's approach in Canada when similar laws were introduced.

Meta had previously struck deals with Australian media firms but will not renew them beyond 2024. Australia's assistant treasurer must decide whether to enforce the law. Meta claims it would comply with the law by blocking news content.

Concerns were also raised about Meta's handling of misinformation and scam ads.

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Meta starts testing user-created AI chatbots on Instagram, reports TechCrunch

General

Jun 27, 2024

Artificial Intelligence

Meta CEO Mark Zuckerberg announced that Meta will begin testing AI characters created by users through the Meta AI studio on Instagram in the U.S.

These AI chatbots, clearly marked as such, will appear in messaging and are being developed with creators like Wasted and Don Allen Stevenson III. The aim is to enable creators and small businesses to use AI to interact with their communities and customers.

Initially, the feature will be tested with around 50 creators and a small user base, with a full rollout expected by August. This follows Meta’s AI studio announcement at last year’s developer conference.

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TikTok to challenge Amazon Prime Day with its own sales event in July, reports TechCrunch

General

Jun 27, 2024

TikTok is launching a "Deals For You Days" sales event in the U.S. starting on July 9, aiming to rival Amazon's Prime Day on July 16 and 17.

The event will feature exclusive deals on fashion, beauty products, decor, and more from brands like L’Oréal Paris and Maybelline. During the event, brands will engage in content challenges and LIVE shopping events offering real-time discounts.

TikTok aims to grow its U.S. e-commerce business significantly, targeting $17.5 billion in sales this year. This move aligns with the rising trend in social commerce, projected to reach $144.5 billion by 2027.

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Amazon hit with fresh class action-style suit in UK: $3.4B in competition damages sought for over 200,000 sellers, reports TechCrunch

General

Jun 27, 2024

Amazon faces a £2.7 billion competition lawsuit in the UK, filed by Professor Andreas Stephan on behalf of over 200,000 third-party sellers.

The lawsuit claims Amazon has abused its dominant position by favouring its own retail and logistics services and restricting cheaper sales on other platforms, causing sellers to lose sales and incur higher costs. Funded by Innsworth Capital, the opt-out collective action automatically includes eligible sellers.

Amazon, confident the claims are baseless, has previously faced similar antitrust scrutiny and settled with regulators without financial penalties, though the settlements did not compensate affected sellers directly.

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Google inks partnerships to ground its AI models in facts, reports Axios

General

Jun 27, 2024

Artificial Intelligence

Google is expanding its efforts to ground enterprise AI chatbots in real-world facts, including partnering with Moody's to use its financial data. This initiative aims to reduce AI-generated misinformation by anchoring systems in factual data.

Initially, partnerships with Moody's, Thomson Reuters, and ZoomInfo will support this effort. Google Cloud CEO Thomas Kurian emphasised the importance of trustworthy models for business tasks.

Additionally, Google is introducing features like a "confidence score" for AI responses and a focus mode for finding answers in specific documents. Google also announced the availability of its Gemini 1.5 Flash and Pro models, enhancing AI reliability.

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OpenAI and Microsoft sued by Center for Investigative Reporting as news industry bolsters attack on AI, reports CNBC

General

Jun 27, 2024

Artificial Intelligence

The Center for Investigative Reporting (CIR) has sued OpenAI and Microsoft for alleged copyright infringement, following similar lawsuits from other major publications. CIR claims OpenAI used its content without permission or compensation.

OpenAI’s ChatGPT has been criticised for using news stories in its training data without authorisation. The CIR seeks damages for the alleged violations. OpenAI, however, claims it collaborates with news publishers to display and optimise content.

While some news organisations, like Time magazine and News Corp., have partnered with OpenAI, others, including The New York Times and Chicago Tribune, have pursued legal action to protect their content.

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OpenAI and Time strike multiyear deal to improve ChatGPT with journalistic content, reports CNBC

General

Jun 27, 2024

Artificial Intelligence

OpenAI and Time magazine have announced a multi-year content deal allowing OpenAI to access over 100 years of Time's current and archived articles.

OpenAI will use this content within its ChatGPT chatbot and to train its AI models, with proper citations and links to the original sources. Time will also leverage OpenAI’s technology to develop new products for its audiences.

This follows similar agreements OpenAI has with News Corp. and Reddit. Meanwhile, OpenAI faces lawsuits from The New York Times and several authors for alleged copyright infringement related to using their works for AI training without consent.

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Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon, reports AdExchanger

General

Jun 27, 2024

Cookie Deprecation

Criteo's latest tests on Google's Chrome Privacy Sandbox reveal that publishers could lose around 60% of ad revenue if third-party cookies were removed today. However, Criteo's Chief Product Officer, Todd Parsons, believes the Sandbox could be viable if Google makes crucial modifications.

Despite a significant increase in ad load times and concerns over Google's potential market dominance, Criteo remains committed to testing and improving the Sandbox. They propose several changes to enhance performance, audience value, fraud prevention, and governance.

Google's response highlighted the evolving nature of performance metrics and the need for broader industry adoption and testing.

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FIFA Looking to Raise Up to $2 Billion for Streaming Service, reports Bloomberg

General

Jun 27, 2024

Investment Rounds

FIFA is seeking to raise $1 billion to $2 billion to expand its free streaming service, FIFA+, by working with UBS Group AG, according to insiders. The fundraising, targeting mainly US and Middle Eastern investors, is set to start in July.

FIFA+ was launched in April 2022, streaming 40,000 live games annually, including women's matches. It has primarily served smaller markets, like offering the Women's World Cup for free in countries without sold TV rights.

Previous fundraising efforts, including a 2018 SoftBank-led $25 billion deal and a $1 billion attempt in 2020, were unsuccessful. FIFA now struggles to secure a major broadcaster for the 2024 Club World Cup.

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YouTube reportedly wants to pay record labels to use their songs for AI training, reports Engadget

General

Jun 27, 2024

Artificial Intelligence

YouTube is negotiating with major music labels, including Sony Music Entertainment, Universal Music Group, and Warner Records, to license songs for AI training, as reported by the Financial Times. Despite these talks, final participation decisions lie with individual artists, many of whom oppose AI's use of their work.

In April 2023, over 200 artists signed a letter opposing AI's use of their voices and likenesses. YouTube’s Dream Track tool, launched in November, allowed limited creator access to artists' voices, aiming to expand this feature.

Recently, the major labels sued AI music generators Suno and Omio for large-scale copyright infringement.

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Yahoo taps 30-year ad vet Rob Wilk as new head of sales, reports Axios

General

Jun 27, 2024

Leadership Transitions

Yahoo has appointed Rob Wilk, former head of Microsoft Advertising, as its head of sales across all major consumer franchises.

Wilk will manage advertising revenue for Yahoo's News, Sports, Mail, Finance, Search, AOL, and Engadget platforms.,Reporting to CEO Jim Lanzone, Wilk will work with Elizabeth Herbst-Brady, Yahoo's chief revenue officer.

Yahoo, owned by Apollo Global Management since 2021, aims to boost its profitability through new investments in its ad tech division. Yahoo is the second-most trafficked web property globally, and Wilk's role is crucial for monetising its vast user base effectively.

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Streaming platforms are lagging in TV upfront deals, reports AdAge

General

Jun 26, 2024

Negotiations for TV upfronts have seen traditional media companies like Disney and NBCUniversal closing deals ahead of streamers like Netflix and Amazon. Advertisers are prioritising traditional networks due to their broad portfolio, including sports, entertainment, and streaming.

While streaming services offer ample inventory, there is no rush to commit upfront. Price reductions are being sought, with Disney agreeing to rollbacks of 30-40%. Netflix and Amazon, meanwhile, face challenges with higher initial pricing and packaging issues.

Despite the influx of streaming inventory, Amazon's anticipated market disruption has not materialised, leading to more competitive deals with traditional media companies.

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Supreme Court Rules for Biden Administration in Covid-Era Speech Case, reports WSJ

General

Jun 26, 2024

The Supreme Court dismissed a lawsuit claiming that Biden administration officials unlawfully pressured social-media platforms to remove content flagged as disinformation.

The lawsuit, initiated by Republican state attorneys general from Missouri and Louisiana, had initially succeeded in the lower courts, leading to an injunction against government officials communicating with social-media companies about removing content. The states alleged that executive branch officials, particularly after President Biden took office, pressured digital platforms to censor conservative speakers.

However, the Supreme Court ruled that neither the two states nor the five private parties had the right to bring their allegations before a judge.

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Political ads review panel seeks to dismantle argument against regulation, reports The Media Leader

General

Jun 26, 2024

Reform Political Advertising has established a panel of seven experts to review factual claims in election ads, chaired by Lord Puttnam. The Electoral Advertising Review Panel will determine if ads in the general election are "truthfully presented" according to the group's electoral advertising code.

The panel includes representatives from fact-checking organisations and journalistic outlets and operates similarly to the Advertising Standards Authority. Ads and evidence of any transgressions will be reviewed within 24 hours.

The initiative aims to demonstrate the feasibility of regulating electoral advertising to combat disinformation, with support from various political figures.

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NBCU is pursuing ad dollars around this year’s Olympics, reports Digiday

General

Jun 26, 2024

NBCUniversal aims to be the leading seller of online audiences during the 2024 Paris Olympic Games, aggressively pushing beyond traditional TV into digital ad markets.

It controls exclusive U.S. rights for official sponsorships and media, surpassing previous records with $1.2 billion in digital ad sales.

Advertisers can place ads around social coverage or sponsor content directly across platforms like TikTok, YouTube, and Snapchat. NBCUniversal's strategy includes offering media-only opportunities and social sponsorships, such as TikTok's daily Olympics shows and Snapchat's curated Olympic content. This approach targets engaged audiences and aims to capture a larger share of the expanding digital ad market.

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AP launching nonprofit group to raise at least $100M for local news, reports Axios

General

Jun 25, 2024

News Publishing

The Associated Press (AP) is establishing a new independent charitable organisation, The AP Fund for Journalism, to raise at least $100 million to expand state and local news coverage. This new group will enable AP to access philanthropic funds, which it cannot do as a not-for-profit organisation.

The organisation, awaiting IRS approval, will have an independent board and aims to support AP's local journalism and other local news services.

AP CEO Daisy Veerasingham highlighted the urgent need for such support due to the financial crisis in local newsrooms, which are increasingly being replaced by misinformation.

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Reddit to update web standard to block automated website scraping, reports Reuters

General

Jun 25, 2024

Artificial Intelligence

Reddit announced it will update the Robots Exclusion Protocol ("robots.txt") to block automated data scraping, following reports that AI startups were bypassing the rule to gather content. This update aims to prevent tech companies from using Reddit's content without permission to train AI algorithms. Reddit will also maintain rate-limiting and block unknown bots and crawlers.

This move follows accusations against AI firms for plagiarising content from publishers.

Despite these changes, researchers and organisations like the Internet Archive will still have access to Reddit’s content for non-commercial use.

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WPP, IBM and LinkedIn Partner On AI-Driven B2B Service, reports MediaPost

General

Jun 25, 2024

Artificial Intelligence

WPP and IBM have launched a new B2B solution integrated into WPP Open and powered by IBM’s AI and data platform, watsonx, designed specifically for B2B marketers. This solution aims to improve the identification and engagement of buying groups.

WPP and IBM will collaborate with LinkedIn to enhance brands' understanding of buying groups for more effective marketing. The solution includes an AI-powered "Buying Group Brain," built with IBM watsonx.ai, to provide channel mix and content recommendations and track marketing effectiveness.

An AI assistant also helps senior marketing executives plan, predict results, and make data-driven decisions.

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Microsoft Expands IAS Ad Measurement Partnership, reports MediaPost

General

Jun 25, 2024

Microsoft has extended its partnership with Integral Ad Science (IAS) to offer advertisers independent analysis of brand safety, suitability, viewability, and invalid traffic across its advertising platforms.

This collaboration supports all Microsoft-owned inventory and direct partnerships, including Microsoft Advertising, Audience Ads, and Microsoft Invest. Advertisers can access third-party brand safety and viewability measurements across sites like MSN, Outlook, Bing, and others.

The partnership aims to enhance engagement with verified users and ensure ads run alongside brand-safe content. IAS reports that 71% of consumers feel less favourable towards brands advertising near inappropriate content, underscoring the importance of this partnership.

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Interpublic Explores Sale of Digital Marketing Agency to Consulting Giant TCS, reports WSJ

M&A

Jun 25, 2024

Agency Management

Interpublic Group is in discussions to sell its digital marketing agency R/GA to Tata Consultancy Services (TCS), which aims to expand its digital marketing division, TCS Interactive, in the US. R/GA, known for its work with top brands like Nike and Google, could be valued at around $300 million.

This move aligns with consulting firms like Accenture and Deloitte, which have strengthened their marketing services through acquisitions. Interpublic is also considering a strategic partnership with TCS.

This sale is part of Interpublic’s broader strategy to streamline its business and reduce dependence on lower-margin creative services.

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PubMatic Announces Key Executive Hires to Bolster Commerce Media Growth and Innovation

General

Jun 25, 2024

Leadership Transitions

PubMatic has appointed Tim Rogers and Somesh Bindu to its commerce media team to enhance its Convert product and expand in the commerce media sector.

Tim Rogers, with over 20 years of experience in advertising technology, will lead global commerce media strategy, while Somesh Bindu, from Amazon Advertising and Walmart Connect, will head product management.

Convert, launched in July 2023, offers a self-service platform for commerce media networks, streamlining campaign execution and measurement. This expansion aligns with PubMatic's aim to leverage the growing retail media market, projected to reach $220 billion globally by 2027.

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Netflix Extends Microsoft Advertising Partnership, reports MediaPost

General

Jun 25, 2024

Microsoft Advertising has extended its partnership with Netflix to support connected television (CTV) ads, enabling advertisers to reach Netflix viewers through the Microsoft Advertising network. This extension allows CTV campaigns in the US, Canada, Brazil, Mexico, the UK, France, Germany, Italy, Spain, and Australia. Advertisers must accept Netflix's inventory policy in their ad group settings.

Netflix, with 269.6 million subscribers as of Q1 2024, aims to build its own advertising platform by the end of 2025.

Microsoft notes that video creatives must meet specific quality requirements for a chance to be served on Netflix, but delivery is not guaranteed.

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As Oracle’s ad business collapses, layoffs and uncertainty ripple through the industry, reports Digiday

General

Jun 25, 2024

Oracle has closed its advertising division, leading to several hundred layoffs.

Despite initial interest from companies like Integral Ad Science, Oracle's executives showed no desire to sell the division, preferring to shut it down due to privacy concerns and the division's declining value. The decision follows Oracle's history of data privacy issues, including the Cambridge Analytica scandal and GDPR challenges.

While many laid-off employees are likely to find new roles quickly, Oracle’s exit leaves unserviced accounts and potential gains for other ad tech firms seeking new partnerships.

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Marketers’ post-cookie preparedness has dropped by 23% since 2022, reports Digiday

General

Jun 25, 2024

Cookie Deprecation

A study by Adobe reveals that marketers are less prepared for the deprecation of third-party cookies, with 49% still reliant on them. This reflects a decrease in readiness from 78% in 2022 to 60% in 2024.

Despite efforts, the technology provided is deemed insufficient. Marketers are shifting spend to walled gardens and prioritising first-party data. Adobe found only 28% of budgets are spent on cookieless activations, with clean rooms and CDPs not meeting expectations.

The Epsilon survey supports this, showing 75% reliance on third-party cookies and only 44% feeling prepared for their deprecation. First-party data strategies are increasingly important for future planning.

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EU to take further action against Apple over digital market rules, Breton says, reports Reuters

General

Jun 24, 2024

The EU will take additional action against Apple on Monday regarding its compliance with the Digital Markets Act, according to Commissioner Thierry Breton.

In a post on X, Breton criticised Apple for stifling innovation and denying consumers new opportunities and choices.

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Streamers’ efforts to keep subscribers around are yielding mixed results: report, reports Marketing Brew

General

Jun 24, 2024

The growth of SVOD subscriptions in Q1 2024 slowed to 10.2% YoY, compared to 18.8% YoY in Q1 2023, according to Antenna’s report.

Ad-supported subscriptions reached 38%, signalling potential for marketers, despite ongoing churn issues. Streamers are now focusing on profitable growth rather than just subscriber acquisition, using tactics like pricing variations, ad tiers, new content, and bundling. Netflix led in net additions with 7.3 million new subscribers, aided by its ad tier and password-sharing crackdown.

While price increases haven’t significantly impacted retention, sports programming has boosted subscriber numbers for Paramount+ and Peacock. Bundling's effectiveness varies by service.

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Apple Spurned Idea of iPhone AI Partnership With Meta Months Ago, reports Bloomberg

General

Jun 24, 2024

Artificial Intelligence

Apple Inc. rejected a proposal from Meta Platforms Inc. to integrate Meta’s AI chatbot, Llama, into iPhones, due to concerns about Meta’s privacy practices. Brief talks occurred in March, but no formal discussions or plans were made.

Instead, Apple opted to partner with OpenAI’s ChatGPT and plans to use Alphabet Inc.’s Gemini. Apple unveiled its own AI features, Apple Intelligence, but seeks external partnerships due to its less advanced chatbot technology.

Apple also remains in talks with AI startup Anthropic. The ChatGPT deal will allow subscription access within iOS, potentially generating revenue for both companies through App Store commissions.

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Google rolls out new shopping tools ahead of summer sales, reports Search Engine Land

General

Jun 24, 2024

Google is introducing enhanced shopping features to help consumers navigate the summer sales season.

These include an updated deals destination that showcases the latest promotions from various retailers in a carousel, organised by product categories, and available on mobile and desktop in the U.S. Additionally, a membership price display will show regular and discounted prices for loyalty program members at retailers like BestBuy, Petco, and Minted.

With 44% of shoppers influenced by deal days, these tools aim to centralise shopping experiences and leverage Google’s Shopping Graph, potentially increasing its role in the e-commerce ecosystem.

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Paramount Global Is Raising Streaming Prices by $1 to $2 a Month, reports Bloomberg

General

Jun 24, 2024

Paramount Global is raising the prices of its streaming service to reduce losses in its online business.

From August 20, new subscribers will pay $12.99 per month for the ad-free Paramount+ with Showtime, up by $1, and $7.99 for Paramount+ Essential with ads, up by $2. Current subscribers to Paramount+ with Showtime will see the price increase around September 20. Existing Paramount+ Essential subscribers will continue paying $5.99 per month, with annual subscription prices unchanged.

This price hike follows the company's efforts to cut costs and increase profitability, amidst rejecting a merger proposal from Skydance Media.

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Facebook Tests Automated Variations Of Branded Reels, reports MediaPost

General

Jun 24, 2024

Artificial Intelligence

Meta is testing a new AI-driven creative tool, "Auto A/B Testing," for Facebook Reels, which suggests top-performing variations of advertiser content before posting. This feature, part of Meta’s Advantage suite, aims to optimise engagement by testing different captions, covers, and more, automatically selecting the best performer. Introduced to a few Facebook Page managers, the tool saves time by enhancing future Reels for better interaction.

Meta’s Advantage suite, launched in 2022, includes automated ad tools for Instagram and Facebook.

This initiative aims to recover ad revenue impacted by stricter data regulations and privacy updates, showing significant growth in ad impressions and revenue.

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Google tightens EU consent rules for Customer Match ads, reports Search Engine Land

General

Jun 24, 2024

Google Ads is updating its EU user consent policy for advertisers using Customer Match lists for ad personalisation in the European Economic Area (EEA).

This change, driven by stricter privacy regulations in Europe, mandates that advertisers explicitly pass user consent signals to Google. Advertisers can use Google Ads API, Partner and Audience Partner API, manual input in Audience Manager, or conversion-based Customer lists (with Consent Mode enabled) to transmit consent.

This update requires advertisers to ensure compliance, impacting campaign reach and effectiveness. Failure to adapt may limit ad personalisation options for EEA audiences.

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Ad Industry Blasts Possible Nationwide Ban On Behavioral Advertising, reports MediaPost

General

Jun 24, 2024

The ad industry is strongly criticising the latest version of the American Privacy Rights Act, which would ban targeted ads based on users' activity across sites and apps. Previously, the bill allowed for behavioural targeting on an opt-out basis. Privacy for America argues the bill would hinder the American economy and limit consumer access to products and services.

Initially introduced by Senator Maria Cantwell and Representative Cathy McMorris Rodgers in April, the bill has undergone several revisions.

The House Energy and Commerce Committee is set to review the measure on Thursday.

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