Publicis Media has secured Sky's European media account, valued at around $500 million, following a review that began earlier this year. Zenith, a Publicis Media agency, is expected to lead the account, though this has not been confirmed. The account covers media planning for the UK, Ireland, Italy, Germany, Switzerland, and Austria.
This win adds to a successful summer for Publicis, which also acquired Rocket’s $320 million media business, Hershey’s $300 million account, and retained Kellanova’s North America media account.
Sky representatives had not responded to queries about the appointment at the time of publication.