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CNBC Seeks $14.99 Per Month for New CNBC+ Streaming Service, reports Variety

General

Jan 1, 2025

CNBC has announced CNBC+, a streaming service priced at $14.99 per month or $99.99 annually, aimed at expanding its audience among business-news enthusiasts.

The platform will offer access to global programming from Asia, Europe, and the U.S., advanced market data, and an on-demand library. Higher tiers include additional features, such as stock ratings and a Jim Cramer-led investment club, with annual subscriptions priced up to $599.99.

CNBC+ aligns with the network's strategy to increase viewer engagement and revenue, as Comcast plans to spin off its cable networks, allowing them to reinvest earnings into their own initiatives.

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Advertisers Keep Avoiding News Sites, and Publishers Have Had Enough of It, reports WSJ

General

Jan 1, 2025

News Publishing

Advertisers’ growing aversion to news media is causing financial strain for publishers, with blunt keyword-blocking tools often misclassifying harmless content as unsafe, such as crossword puzzles or recipes. This trend, exacerbated by election-related concerns, has reduced ad spending on news to less than 5% of budgets for major buyers like GroupM.

Publishers, including The Washington Post and The Wall Street Journal, are developing advanced tools and collaborations to address the issue, promoting studies that show ads near sensitive stories perform as well as those by positive content.

Some publishers are rebranding to attract advertisers, while others seek sophisticated solutions.

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More Marketers Disapprove of Omnicom Acquiring IPG Than Approve, reports AdWeek

M&A

Dec 30, 2024

Agency Management

A survey of over 350 ADWEEK readers revealed mixed opinions about Omnicom’s potential acquisition of Interpublic, with 27% disapproving and only 15% in favour. Concerns were also raised about principal-based media buying, where agencies resell inventory to clients at higher prices, with 41% opposing the practice. Despite these divisions, 44% of respondents view brand-agency relationships positively, compared to 22% with a negative outlook.

Overall, nearly half of respondents feel optimistic about the advertising industry’s prospects in 2025, while 30% remain pessimistic.

The merger, if completed, would create the industry’s largest advertising conglomerate, sparking significant debate.

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Social Media Companies Face Global Tug-of-War Over Free Speech, reports NYT

General

Dec 30, 2024

President-elect Donald Trump aims to challenge social media "censorship" in the US, appointing regulators to reduce platform moderation and penalise advertisers boycotting platforms like X. This contrasts with Europe's stricter content regulations, including laws requiring platforms to remove harmful material quickly.

Proposed US changes include revising Section 230 to expose platforms to lawsuits for moderation decisions. Critics warn this could discourage content moderation, affecting public discourse.

Companies like Meta and X are already adjusting strategies to align with shifting US policies, while the EU continues to enforce robust measures against disinformation and hate speech under frameworks like the Digital Services Act.

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Trump Asks Supreme Court to Pause TikTok Shutdown, reports WSJ

General

Dec 28, 2024

President-elect Donald Trump has requested the Supreme Court to block a federal law banning TikTok, set to take effect on January 19. Trump expressed concerns about the First Amendment implications, stating the law could suppress free speech for 170 million American users.

The ban, passed earlier this year, mandates TikTok’s Chinese parent, ByteDance, to sell its US operations, citing national security risks. While Trump supported TikTok's continued operation, he did not declare the law unconstitutional, proposing instead to negotiate a resolution.

The law prohibits app stores from offering TikTok updates and bars hosting services, effectively shutting down the platform in the US.

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TikTok and Biden Administration Spar at Supreme Court Over US Ban, reports Bloomberg

General

Dec 27, 2024

TikTok and the Biden administration presented opposing arguments to the US Supreme Court regarding a law set to ban the app on January 19 unless its Chinese parent, ByteDance, divests ownership.

The Justice Department claimed that Chinese control of TikTok poses national security risks, enabling propaganda and data collection. TikTok argued the ban would violate free speech rights for 170 million US users.

The Supreme Court, operating on an expedited schedule, will hear arguments on January 10 to determine the law’s constitutionality. The decision comes just before President-elect Donald Trump’s inauguration, intensifying the case's political and legal stakes.

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Meta envisages social media filled with AI-generated users, reports FT

General

Dec 27, 2024

Artificial Intelligence

Meta is focusing on integrating AI-generated characters into its social media platforms, aiming to enhance engagement with its 3 billion users. These AI characters, with profiles and the ability to generate and share content, are central to Meta’s strategy for making its apps more interactive and entertaining. The initiative includes tools for creating AI assistants and text-to-video generation, set for wider release next year.

Competitors like TikTok and Snapchat are also leveraging generative AI for content creation.

However, experts warn of risks like misinformation and content quality issues, prompting Meta to mandate clear labelling of AI-generated material on its platforms.

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Netflix Attracts 24 Million Viewers to First Christmas NFL Games, reports Bloomberg

General

Dec 27, 2024

Netflix’s first-ever NFL broadcasts on Christmas Day attracted over 24 million viewers each, surpassing the season’s average NFL audience of 18 million. The games featured playoff-bound teams, with the Kansas City Chiefs defeating the Pittsburgh Steelers and the Baltimore Ravens beating the Houston Texans. Beyoncé’s halftime show, showcasing songs from her latest album, was a highlight, peaking at over 27 million viewers.

Netflix paid $150 million for the matches as part of a three-season deal to bolster its live-event capabilities and ad-supported model.

The broadcasts, produced by CBS Sports, had minor technical issues compared to Netflix’s earlier live-streamed boxing event.

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OpenAI says it needs more capital than we’d imagined as it lays out for-profit plan, reports CNBC

General

Dec 27, 2024

Investment Rounds

OpenAI plans to transition into a public benefit corporation (PBC) in 2025 to enable greater capital raising, citing the need for substantial investment to remain competitive in the booming AI market. This move will create a dual structure, separating for-profit operations from its nonprofit arm focused on healthcare, education, and science.

The restructuring has faced criticism, including legal challenges from Elon Musk, a co-founder, who opposes the profit-driven approach.

Concerns over safety priorities and commercial focus have also led to notable executive departures, raising questions about OpenAI’s balance between ethical commitments and commercial ambitions amidst intense market competition.

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Google ads rolls out Brand Report for enhanced advertiser insights, reports Search Engine Land

General

Dec 26, 2024

Google Ads has launched Brand Report, a new dashboard tool designed to consolidate and streamline reach and frequency insights across campaigns. Accessible under “Insights and reports” in the Google Ads dashboard, it provides deduplicated metrics, eliminating the need for piecing together data from multiple sources.

Advertisers can analyse KPIs and demographic performance, filtered by age, gender, and other demographics, but only at a single account level. Metrics cover up to 92 days for campaigns with over 10,000 impressions. Exclusions include Search, Shopping, and Performance Max campaigns.

This tool aids in identifying audience overlaps and optimising brand advertising investments.

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Apple seeks to defend Google's billion-dollar payments in search case, reports Reuters

General

Dec 24, 2024

Apple has requested to participate in Google's U.S. antitrust trial over online search to protect its interests in their revenue-sharing agreements, which earned Apple an estimated $20 billion in 2022. These agreements make Google the default search engine on Apple’s Safari browser. Apple stated it cannot rely on Google to defend these deals, as the trial may lead to measures such as the breakup of Google’s business units.

Prosecutors aim to restore competition in online search, potentially requiring Google to sell its Chrome browser or Android system.

Apple clarified it does not plan to create its own search engine.

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Google's proposed search result changes get thumbs up from EU airlines, reports Reuters

General

Dec 24, 2024

Alphabet's Google has gained support from lobbying group Airlines for Europe, representing airlines like Air France KLM and Lufthansa, for its proposed search result changes to comply with the EU's Digital Markets Act (DMA). The DMA prohibits favouring Google’s own products, with non-compliance risking fines of up to 10% of global turnover.

Airlines for Europe backed Google's horizontal layout with equal-sized boxes for airlines and comparison sites, but raised concerns over indicative booking dates and price accuracy.

Google may revert to its old "10 blue links" format if disagreements with competitors on DMA-compliant solutions persist.

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Trump says it could be worth keeping TikTok in US for a little while, reports Reuters

General

Dec 23, 2024

President-elect Donald Trump has expressed support for allowing TikTok to continue operating in the U.S., citing its significant role in his presidential campaign, which garnered billions of views on the platform.

His comments contrast with a U.S. law requiring TikTok's Chinese parent, ByteDance, to divest the app by 19 January due to national security concerns. The Supreme Court is set to review the law, which could lead to TikTok's ban if no divestiture occurs.

TikTok argues its U.S. operations are secure, with user data stored domestically by Oracle and moderation decisions made in the U.S., countering security concerns raised by lawmakers.

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Universal Music Group Expands Partnership With Amazon Music, reports Bloomberg

General

Dec 23, 2024

Audio Advertising

Universal Music Group (UMG) has expanded its partnership with Amazon Music to enhance fan engagement, improve product features, and address issues such as AI-generated unlawful content and fraud.

Representing artists like Taylor Swift and Drake, UMG is working to protect royalties from being diverted by bots and fake AI-generated music. The partnership aligns with UMG's broader efforts to reform streaming deals and combat copyright infringement, as evidenced by its recent $500 million lawsuit against French label Believe SA.

This move follows TikTok's discontinuation of its music streaming service and a resolved dispute that briefly removed UMG artists from TikTok.

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Google to Fight Japan’s Claims That It Hobbles Rivals in Search, reports Bloomberg

General

Dec 23, 2024

Alphabet Inc. is preparing to challenge allegations from Japan’s Fair Trade Commission (JFTC) accusing Google of anticompetitive practices, including prioritising Google Search on smartphone default screens. The JFTC has issued a cease-and-desist order, claiming Google obstructed competition.

Alphabet expressed disappointment, stating the regulator overlooked its proposed solutions and confirmed its intent to argue its case. This follows earlier actions where the JFTC accused Google of limiting Yahoo Japan’s ability to compete in targeted search ads.

The case aligns with global scrutiny of big tech firms accused of using their market dominance to unfairly restrict competition.

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Elon Musk's X lifts price for premium-plus tier to pay creators, reports Reuters

General

Dec 23, 2024

Elon Musk-owned X has increased its premium-plus subscription price in the US from $16 to $22 per month as of December 21, aiming to enhance creator payouts. Other subscription tiers remain unchanged at $3 (basic) and $8 (premium). The change prioritises content quality and engagement over ad views in revenue-sharing practices. Current subscribers keep existing rates until January 20.

Premium-plus benefits include ad-free browsing, enhanced access to the Grok AI chatbot, and real-time analytics via Radar.

The move aligns with Musk's strategy to diversify X’s revenue beyond advertising by expanding its subscription offerings.

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News Corp and Telstra to Sell Australian Pay TV Company Foxtel to DAZN Group, reports WSJ

M&A

Dec 22, 2024

News Corp and Telstra have agreed to sell their pay-TV business, Foxtel, to sports streaming platform DAZN Group in a deal valuing Foxtel at over $2.1 billion. News Corp, which owns 65% of Foxtel, will receive a 6% equity stake in DAZN, a board seat, and repayment of $362 million in loans. No additional cash will be exchanged.

The sale allows News Corp to focus on growth areas such as Dow Jones, digital real estate, and book publishing. DAZN gains 4.7 million subscribers and a stronger foothold in the Australian sports market.

The deal is expected to close in 2025.

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Paramount’s Media Heiress Will Leave the Stage After Last Act in a Chaotic Drama, reports WSJ

M&A

Dec 22, 2024

Leadership Transitions

Shari Redstone, Paramount Global's leader, has struck an $8 billion deal to merge with Skydance Media, ending her family’s control of the company. Skydance, led by David Ellison, will gain key assets including Paramount Studios, CBS, and MTV.

The merger follows Paramount's struggles with declining cable revenue despite streaming growth. Redstone initially hesitated to sell but secured financial benefits for her family. Skydance plans significant cost cuts and management restructuring, including roles for former Netflix and NBC executives.

While stepping back from direct involvement, Redstone promises to remain an advocate for the company, emphasising its transformation under new leadership.

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Japan's antitrust watchdog to find Google violated law in search case, reports Reuters

General

Dec 22, 2024

Japan’s competition watchdog, the Japan Fair Trade Commission (JFTC), is expected to find Google guilty of antitrust violations and issue a cease-and-desist order to halt monopolistic practices, according to Nikkei Asia. The investigation into Google’s potential breach of antimonopoly laws began last October, following similar actions in Europe and the US.

Google’s Chrome browser, central to its business, helps the company gather user data to target ads effectively.

Recently, the US Department of Justice argued for Google to divest its Chrome browser and refrain from re-entering the browser market for five years to address its search monopoly.

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Google Proposes Fix to Solve Search Monopoly, reports NYT

General

Dec 20, 2024

Google has proposed limited changes to address a U.S. ruling that it illegally maintained a search monopoly.

The company suggests allowing Apple and Android devices to use multiple search engines, while still paying for default placement, though with less restrictive agreements. Google opposes broader remedies, including the sale of Chrome or Android, proposed by the government.

The case, filed in 2020, alleges Google locked out competitors through $26.3 billion in deals with companies like Apple and Samsung. Google plans to appeal the ruling, which could reshape its business and influence other antitrust cases involving major tech firms.

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Nielsen Increases Pressure On Paramount By Cutting Agency Access To Transaction Tool, reports AdAge

General

Dec 20, 2024

Nielsen has escalated its contract dispute with Paramount by removing the company’s ratings data from its “media information tape” (MIT), a tool widely used by agencies for TV ratings transactions. While Nielsen continues to measure Paramount’s networks and streaming services, the removal disrupts agencies’ ability to process transactions using Nielsen guarantees.

Paramount has adopted VideoAmp as its preferred currency since October 1, despite some agency resistance.

The dispute complicates data access during a critical period for agency reporting and holiday staffing. Both companies have pledged to manage operational disruptions while negotiating future terms for collaboration.

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Omnicom Media Group Taps Katie Klein as Chief Investment Officer, reports AdWeek

General

Dec 20, 2024

Leadership Transitions

Katie Klein has been appointed Chief Investment Officer at Omnicom Media Group (OMG), overseeing $20 billion in media spend across traditional and digital channels. Previously CIO at PHD USA, Klein managed clients like Burger King and Uber and pioneered cross-screen deals and CTV strategies. With 16 years at Zenith, she brings extensive investment expertise. Klein aims to drive innovation and transformative client outcomes. Based in New York, she succeeds Geoff Calabrese, reporting to OMG North America CEO Ralph Pardo.

Her appointment follows Omnicom’s agreement to acquire Interpublic Group, creating the world’s largest advertising group.

Klein’s PHD replacement will be announced in January.

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Senators urge Biden to grant ByteDance 90-day reprieve from law requiring sale, reports Reuters

General

Dec 20, 2024

Democratic Senator Ed Markey and Republican Senator Rand Paul have urged President Joe Biden to extend by 90 days the January 19 deadline for ByteDance to sell TikTok's U.S. assets or face a ban. The Supreme Court will hear arguments on January 10 regarding TikTok and ByteDance's challenge to the law, which they argue violates First Amendment free speech protections.

The Justice Department claims TikTok poses a significant national security risk, while TikTok denies any imminent threat.

Republican President-elect Donald Trump, who previously attempted to ban TikTok, has since expressed support for the app, pledging to reassess the situation.

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Italian Privacy Watchdog Fines OpenAI $15.5 Million Over ChatGPT Data Use, reports WSJ

General

Dec 20, 2024

Italy’s privacy regulator has fined OpenAI €15 million for processing personal data to train ChatGPT without a legal basis, violating transparency rules, and failing to notify a 2023 data breach. The regulator also criticised the lack of age verification measures, which risk exposing minors to inappropriate content.

OpenAI has been ordered to launch a six-month public awareness campaign about ChatGPT’s data handling.

OpenAI plans to appeal, calling the fine disproportionate and detrimental to Italy’s AI ambitions, noting the penalty is nearly 20 times its revenue in the country during the relevant period. The company remains committed to working with regulators.

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OpenAI Unveils More Advanced Reasoning Model in Race With Google, reports Bloomberg

General

Dec 20, 2024

Artificial Intelligence

OpenAI is set to launch its o3 model, an advanced AI capable of solving complex multi-step problems with improved reasoning. A smaller version, o3-mini, will also be introduced. The company plans to release these models early next year and will seek input from safety researchers before full deployment.

The o3 model outperforms its predecessor, o1, in areas like coding, leveraging a "deliberative alignment" approach to enhance safety and alignment with ethical standards.

This announcement concludes a series of product launches, including ChatGPT Pro and the AI video tool Sora, amid increasing competition from Google’s Gemini and Meta’s upcoming Llama 4.

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Potential TikTok bidder seeks a CEO, prepares business overhaul, reports Reuters

General

Dec 20, 2024

U.S. billionaire Frank McCourt is leading a $20 billion investor-backed bid to acquire TikTok, proposing a business model overhaul to address legal challenges and reduce reliance on ads. McCourt plans to shift control of ad preferences and data usage to users, enabling revenue through e-commerce and AI data licensing with user consent.

To ease ByteDance's concerns, the bid excludes TikTok’s content algorithm, subject to Chinese export controls.

With TikTok facing a potential U.S. ban on January 19 unless it divests from ByteDance, McCourt is engaging with Trump’s incoming administration and seeking a CEO for a restructured TikTok built on open-source protocols.

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IPG's Initiative Wins Volvo’s $500 Million Media Account, reports AdWeek

General

Dec 20, 2024

Volvo has selected IPG Mediabrands’ Initiative as its global media agency, replacing WPP’s Mindshare after 25 years. The account, covering key markets like the U.S., U.K., Germany, and Sweden (excluding China), is valued at $500 million. Work begins in 2025 after a transition period.

Volvo’s review aimed to ensure agility and efficiency. Initiative’s win follows IPG’s recent acquisition by Omnicom, raising questions about account management under the merged entities.

Volvo cited economic challenges, with a 12% decline in net sales reported, as a backdrop to its decision to enhance its media strategy. Mindshare declined to comment.

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Google releases its own reasoning AI model, reports TechCrunch

General

Dec 19, 2024

Artificial Intelligence

Google has introduced Gemini 2.0 Flash Thinking Experimental, a reasoning AI model designed for advanced problem-solving in areas like programming, maths, and physics.

Available in AI Studio, the model uses a self-checking process to improve reasoning but sacrifices speed, taking longer to generate responses. It aims to deliver more accurate answers by pausing and analysing related prompts before providing conclusions. Despite its promise, the model has shown inconsistencies during testing, such as miscounting letters in a word.

Reasoning models, while gaining traction across AI labs, face challenges like high computational costs and questions about long-term effectiveness in refining AI systems.

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Instagram teases AI tools for editing appearances, backgrounds in videos using prompts, reports TechCrunch

General

Dec 19, 2024

Artificial Intelligence

Instagram head Adam Mosseri has revealed upcoming generative AI editing tools powered by Meta’s Movie Gen AI model, enabling creators to alter videos with text prompts. Features include changing outfits, backgrounds, and appearances, as demonstrated in a preview where Mosseri’s environment shifted to a snowy scene and he transformed into an animated figure.

Expected to launch in 2024, the tools aim to give creators greater control over their content.

Meta’s Movie Gen, introduced in October, follows similar AI video tools by OpenAI and Adobe. It remains to be seen if the user-facing tools will match the quality shown in previews.

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UK data regulator criticises Google for irresponsible ad tracking change, reports The Guardian

General

Dec 19, 2024

The UK Information Commissioner’s Office (ICO) has criticised Google as "irresponsible" for enabling advertisers to track users via digital "fingerprinting," which the regulator argues undermines user control over data collection. Fingerprinting collects unique signals from devices, making it harder to block or consent to compared to cookies.

Google plans to introduce this for connected TV advertising from February, citing improved privacy technologies. The ICO warns it may replace third-party cookies and reduce user choice, violating data protection laws.

Google has committed to further discussions with the ICO and stated it will prioritise responsible data use and user privacy.

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The Trade Desk Integrates Programmatic Podcast Tool, reports MediaPost

General

Dec 19, 2024

Audio Advertising

The Trade Desk has integrated Barometer’s AI-powered contextual targeting and brand-safety features for programmatic audio advertising, marking a first for podcast ad buys. Barometer’s tool enables pre-bid targeting, allowing advertisers to align their brand values with suitable podcast content. This integration aims to make podcast advertising more accessible and trustworthy by improving content transparency and control.

SiriusXM Media, a long-term partner in this initiative, highlights that the collaboration has enabled a shift from post-campaign measurement to pre-bid curation.

Currently in beta, the solution addresses advertisers’ demands for greater control over where and how their ads are placed within the podcast space.

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X Must Face Suit Over Data Breach, Judge Rules, reports MediaPost

General

Dec 19, 2024

A federal judge has allowed a class-action lawsuit against X (formerly Twitter) to proceed, alleging that a security vulnerability exposed the personal data of 200 million users between June 2021 and January 2022.

The plaintiffs, including New York resident Stephen Gerber, claim X was negligent and falsely promised to protect users' privacy. The court rejected X's argument that its terms of service disclaim liability, though the disclaimer may limit damages.

Some claims, including breach of terms of service, were dismissed, but allegations of negligence and failure to safeguard user data remain. The case predates Elon Musk’s ownership of X.

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Apple hits out at Meta's numerous interoperability requests, reports Reuters

General

Dec 19, 2024

Apple has criticised Meta Platforms for its 15 requests to access Apple’s software tools under the EU’s Digital Markets Act (DMA), citing privacy and security concerns. Apple claims Meta's requests, including those unrelated to Meta’s devices like Quest headsets, could compromise user data, allowing access to messages, emails, and photos. Meta dismissed the claims as anti-competitive.

The EU Commission has proposed measures requiring Apple to clarify and facilitate interoperability requests and ensure fair dispute resolution. The measures also cover features like iOS notifications and device compatibility.

The EU will decide on Apple’s compliance with the DMA in March 2024.

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Perplexity’s value triples to $9bn in latest funding round for AI search engine, reports FT

General

Dec 19, 2024

Artificial Intelligence

Perplexity, an AI-driven search engine, has raised $500 million in its fourth funding round of the year, tripling its valuation to $9 billion. Led by Institutional Venture Partners, the round included investors like SoftBank, Nvidia, and Jeff Bezos.

The San Francisco-based company has grown rapidly, attracting 15 million monthly users, mostly from the US. The funding will support competition with Google and OpenAI in search advertising and talent acquisition.

Perplexity’s annualised revenues rose from $5 million in January to $35 million in August, but concerns persist about a potential AI valuation bubble amid fierce investment interest in the sector.

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Apple in talks with Tencent, ByteDance to roll out AI features in China, sources say, reports Reuters

General

Dec 19, 2024

Artificial Intelligence

Apple is reportedly in early discussions with Tencent and ByteDance to integrate their AI models into iPhones sold in China, where regulatory approval is required for generative AI services. ChatGPT, unavailable in China, has prompted Apple to seek local partnerships to enhance its Siri assistant with AI capabilities.

pple faces declining market share in China due to competition from domestic brands like Huawei, which recently launched AI-powered smartphones.

Apple’s talks with Baidu have stalled over technical issues, including disputes about iPhone user data. Successful integration of local AI models could help Apple regain competitiveness in the world's largest smartphone market.

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Apple urged to remove new AI feature after falsely summarizing news reports, reports CNN

General

Dec 19, 2024

Artificial Intelligence

Reporters Without Borders has urged Apple to remove its AI news summarisation feature after it falsely summarised a BBC article, claiming a suspect in a murder case had shot himself. The BBC raised concerns, but Apple has not responded.

Critics argue the probabilistic nature of AI disqualifies it as a reliable tool for news, risking misinformation and damaging media credibility. Similar errors, including one about Israeli Prime Minister Netanyahu, have occurred since the feature’s October launch.

Media outlets are grappling with AI’s impact, with some filing lawsuits over content scraping and others pursuing licensing agreements with AI developers.

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Publicis Hires Amazon Exec Amy Armstrong As It Leans Further Into Connected Media, reports AdAge

General

Dec 19, 2024

Leadership Transitions

Publicis Groupe has appointed Amy Armstrong, formerly of Amazon Ads, as its chief revenue officer for connected media, effective 1 March.

Armstrong, who was also the first female global CEO of IPG Mediabrands’ Initiative, will focus on uniting sales teams within Publicis’ connected media unit. This division integrates capabilities across paid, earned, shared, and owned media, alongside data services from Epsilon. Reporting to Dave Penski, CEO of connected media, Armstrong will work to implement transparent processes and commercial models.

Publicis emphasises clean data practices, ensuring client data remains exclusive and is not used to enhance its own data resources.

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Google experiments with double ad placements for same advertiser, reports Search Engine Land

General

Dec 18, 2024

Google is testing a feature allowing the same advertiser to display two ads on a single search results page, conflicting with its current policy of showing one ad per account per keyword. The experiment was observed by Anthony Higman of ADSQUIRE, who raised concerns.

Google Ads Liaison Ginny Marvin confirmed the test, stating no immediate action is needed, and its outcomes will assess value for advertisers and users.

This change could affect competition, ad performance, and costs, raising concerns amidst rising search ad expenses about whether the approach generates increased revenue or merely adds to costs.

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EU Escalates Pressure on Apple to Open Up Its Features to Rivals, reports Bloomberg

General

Dec 18, 2024

The EU's European Commission has urged Apple to open its iOS operating system to third-party developers under the Digital Markets Act (DMA), prompting privacy concerns from the tech giant. Regulators demand compatibility with rival devices and greater transparency for developers accessing iPhone features. Apple argues these requirements risk user privacy, singling out Meta for excessive access requests and raising concerns over Meta’s privacy record.

The DMA aims to enhance competition, allowing access to features like Siri and payment systems. Apple warns the rules stifle innovation.

Non-compliance could lead to EU probes and fines of up to 10% of Apple’s global sales.

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Netflix Fined $4.8 Million by Dutch Watchdog Over Data-Handling Disclosures, reports WSJ

General

Dec 18, 2024

The Dutch Data Protection Authority fined Netflix €4.57 million for failing to provide sufficient and clear information on personal data processing between 2018 and 2020, violating the EU’s General Data Protection Regulation.

The regulator found Netflix’s privacy statements and responses lacked clarity on why data was collected, its retention period, and sharing with third parties. Netflix claims it now complies with GDPR and criticised the DPA’s strict enforcement for creating legal uncertainty.

The investigation followed a complaint by Austrian privacy group None of Your Business. Netflix has objected to the decision and stated it has enhanced its privacy disclosures.

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Disney’s Decision to Settle Trump Defamation Suit Prompts Backlash at ABC News, reports WSJ

General

Dec 18, 2024

News Publishing

Disney’s decision to settle President-elect Donald Trump’s $15 million defamation lawsuit against ABC News has sparked internal backlash, with staff questioning the move’s implications for press freedom. The case involved anchor George Stephanopoulos, whose comments misrepresented Trump’s liability in a legal case.

Disney cited concerns over costly litigation and potential risks to media protections like New York Times v. Sullivan. Critics fear the settlement prioritises corporate interests and could embolden future defamation claims, chilling media coverage.

ABC News avoided addressing the matter on-air, raising reputational concerns for Stephanopoulos and frustrations over Disney’s approach to political and legal challenges.

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Supreme Court to Consider TikTok Ban, reports WSJ

General

Dec 18, 2024

The US Supreme Court will fast-track a decision on the constitutionality of a law that could ban TikTok unless its Chinese owner, ByteDance, divests the app's US operations. Scheduled for Jan. 10, the case will determine if the ban violates the First Amendment.

The law, set to take effect on Jan. 19, prohibits app stores and internet services from supporting TikTok, potentially rendering it inoperable. While Congress enacted the ban citing national security concerns, TikTok denies evidence of misuse by China and argues it is being unfairly targeted.

The case will proceed under a compressed timeline, with briefs due by Jan. 3.

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LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools, reports Digiday

General

Dec 18, 2024

Artificial Intelligence

LinkedIn’s AI-powered campaign tool, Accelerate, focuses on improving B2B advertising efficiency and transparency. Globally launched in 2024 after beta testing, Accelerate reduces campaign creation time from 15 hours to five minutes, offering features like video ads, website conversions, and lead generation. It provides insights into campaign performance, attributing results to factors like audience or creatives.

LinkedIn claims campaigns using Accelerate deliver a 42% lower cost per action compared to traditional methods.

The tool aims to level the playing field for businesses of all sizes by enabling faster and more effective access to B2B decision-makers, driving measurable results.

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The DOJ wants a Perplexity executive to testify in its Google antitrust case, reports TechCrunch

General

Dec 17, 2024

The U.S. Department of Justice (DOJ) is considering penalties for Google after a court ruled it holds a search monopoly. As part of its case, the DOJ wants Dmitry Shevelenko, chief business officer of AI search firm Perplexity, to testify about generative AI’s impact on search access points like Chrome.

Generative AI tools, such as Perplexity and ChatGPT Search, are seen as emerging competitors to Google’s search dominance. Google has subpoenaed Perplexity for documents to argue it faces viable competition. Perplexity claims it is cooperating but disputes the scope of Google’s requests.

Both sides seek data to support their cases.

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Paramount Merger Faces FCC Protest From Media Watchdog Group, reports Bloomberg

M&A

Dec 17, 2024

The Center for American Rights has petitioned the FCC to scrutinise the Paramount-Skydance merger, citing concerns over foreign influence due to Tencent’s investment in Skydance and alleging ideological bias at Paramount’s CBS News. The group urged Paramount to commit to avoiding foreign control and enhancing diversity.

FCC Commissioner Brendan Carr indicated interest in examining CBS’s alleged censorship, including a Kamala Harris interview, within the merger context. While the merger is expected to gain FCC approval as it aligns with regulatory rules, political concerns may delay the process.

Other parties, including LiveVideo.AI Corp., have also raised objections to the merger.

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Trump ramps up legal threats against news outlets, reports Axios

General

Dec 17, 2024

News Publishing

President-elect Donald Trump has intensified his legal battles against the media, filing new defamation lawsuits and vowing to target more outlets and influencers over coverage he deems unfavourable.

Following ABC's surprising $15 million settlement over misstatements by anchor George Stephanopoulos, Trump has sued the Des Moines Register and pledged further action.

Despite a history of lawsuits, many of which were dismissed, Trump’s actions are raising concerns about press freedom. Critics fear these lawsuits will create a chilling effect, forcing news organisations to avoid critical reporting to evade legal challenges, potentially undermining journalistic integrity and free expression.

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EU Opens TikTok Probe of Role in Romanian Election Interference, reports Bloomberg

General

Dec 17, 2024

Responsible Media

The European Union has launched an investigation into TikTok over its alleged failure to prevent fake accounts and foreign interference in Romania’s recent elections. The probe will assess whether TikTok breached the Digital Services Act by allowing bad actors to manipulate its recommendation system and failing to label political content.

A pro-Russia candidate, Călin Georgescu, initially won the first election round, but the results were annulled due to alleged foreign meddling.

TikTok claims it has provided extensive information to the EU, disrupted influence networks, and updated its in-app Election Center. Potential penalties for violations could reach 6% of global annual revenue.

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UK looks at forcing greater transparency on AI training models, reports FT

General

Dec 17, 2024

Artificial Intelligence

The UK government has announced a consultation to address AI use of copyrighted material, proposing an exemption allowing tech companies to use creative works for AI training unless rights holders opt out via a "rights reservation" system.

The plan aims to balance transparency and legal clarity for both tech firms and creators, enabling copyright holders to track and license their work more easily. While some in the creative industries argue the system is burdensome and risks economic harm, AI companies seek clarity for UK operations.

The consultation may lead to enforcement measures, including legislation or a regulator, to ensure compliance.

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EDO-DoubleVerify deal brings outcome signals to CTV programmatic buying, reports AdAge

General

Dec 17, 2024

EDO has partnered with DoubleVerify’s Scibids to optimise programmatic connected TV (CTV) advertising using viewer engagement data. EDO’s metrics, based on online activity like search behaviour, will power DV Scibids AI to target and measure CTV ad outcomes.

Advertisers can leverage the system via demand-side platforms like Google, The Trade Desk, and Xandr to prioritise high-engagement markets, dynamically adjusting ad spending. This collaboration aims to enhance ROI and level the playing field with digital platforms like Google and Meta.

EDO CEO Kevin Krim highlighted the significance of outcome-optimised programmatic campaigns for the industry in 2025.

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Meta’s Irish Arm Fined €251 Million by Watchdog Over Data Breach, reports Bloomberg

General

Dec 17, 2024

Ireland’s Data Protection Commission fined Meta €251 million for a 2018 data breach affecting 29 million users, including 3 million in the EU. The breach, caused by the exploitation of Facebook user tokens, exposed personal data such as names, email addresses, and phone numbers.

The DPC found Meta violated GDPR by failing to document the breach adequately and not ensuring default data protection measures. Meta has appealed the decision, stating it acted swiftly to address the issue.

This follows previous fines, including a record €1.2 billion penalty in 2022, highlighting the EU’s ongoing scrutiny of major tech companies.

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Influencer shops hope to entice creators with talent platforms that offer CTV, AI features, reports Digiday

General

Dec 17, 2024

Influencer Marketing

Influencer companies are increasingly integrating artificial intelligence and connected TV solutions to streamline talent management and attract brands.

Tools like Swell.AI from Blue Hour Studios enable rapid creation of TV-ready content from social posts, adapting based on location and engagement. Meanwhile, Whalar’s Foam offers managers access to 40,000 creators with data-driven insights to simplify talent management.

The industry is shifting from manual processes to scalable tech platforms, with mergers and acquisitions targeting independent platforms. These innovations aim to meet rising demand for seamless collaboration between creators, managers, and brands, potentially driving more significant brand partnerships and campaign efficiency.

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Facebook-parent Meta settles with Australia's privacy watchdog over Cambridge Analytica lawsuit, reports Reuters

General

Dec 17, 2024

Meta Platforms has agreed to a A$50 million ($31.85 million) settlement with Australia’s privacy watchdog, resolving legal proceedings over the Cambridge Analytica scandal. The Office of the Australian Information Commissioner alleged Facebook shared personal data of users with the quiz app This is Your Digital Life. The breaches, first reported in 2018, led to fines in the US and UK.

Australia’s regulator pursued Meta since 2020, winning key legal battles. Mediation was ordered in June 2023.

Cambridge Analytica used improperly obtained data for political advertising, including Donald Trump’s campaign and Brexit. Meta has not yet commented.

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Google Ads tests AI-powered reporting tool

General

Dec 16, 2024

Artificial Intelligence

Google Ads is testing an AI-driven beta feature that simplifies report creation, allowing advertisers to generate custom reports using natural language prompts, such as "Show me ad performance by region." This tool aims to save time, streamline data analysis, and make insights more accessible, enhancing decision-making for campaign optimisation.

While still in beta and available to select users, this innovation signals Google's push towards user-friendly AI tools to boost productivity.

The broader rollout details remain unknown, but the feature could redefine reporting standards for advertising platforms.

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TikTok Asks Supreme Court to Intervene on U.S. Ban, reports WSJ

General

Dec 16, 2024

TikTok has asked the U.S. Supreme Court to delay enforcement of a law requiring its Chinese parent company, ByteDance, to sell the app by 19 January or face a U.S. ban. The law, signed by President Biden, prohibits app stores and hosting services from supporting TikTok.

TikTok argues this infringes on free speech and seeks time for the incoming Trump administration to reassess the issue. Trump, previously supportive of a ban, now appears open to reconsideration.

ByteDance has refused to sell TikTok’s U.S. operations, while China opposes any forced sale, citing control over TikTok’s algorithm and source code.

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OpenAI Rolls Out ChatGPT Search Features to All Users, reports Bloomberg

General

Dec 16, 2024

Artificial Intelligence

OpenAI is launching ChatGPT Search for all users starting Monday, expanding its challenge to Google. Previously available only to paid subscribers, the feature is now accessible across ChatGPT’s mobile apps and website. Users can also set it as their default search engine in web browsers. OpenAI showcased additional capabilities, including verbal chatbot responses.

This move follows tech companies integrating generative AI into search tools since ChatGPT’s 2022 success.

The announcement is part of OpenAI’s 12-day product launch series, which has introduced a premium ChatGPT Pro subscription and the Sora AI video generation tool.

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TikTok CEO Chew Met Trump at Mar-a-Lago Ahead of US Ban, reports Bloomberg

General

Dec 16, 2024

TikTok CEO Shou Chew met with president-elect Donald Trump at Mar-a-Lago on Monday, weeks before the app faces a US ban on January 19 over national security concerns. Trump, who previously tried to ban TikTok in 2020, suggested he may reconsider, saying he has a “warm spot” for the platform. The meeting’s details remain unclear.

TikTok’s parent company ByteDance must sell the app to an American owner to avoid the ban under a law signed by President Biden.

Chew joins other tech leaders, including Mark Zuckerberg and Tim Cook, who have recently met with Trump ahead of his inauguration.

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UK to Tweak Social Media Rules in Response to Summer Riots, reports Bloomberg

General

Dec 16, 2024

The UK will expand its Online Safety Act to include crisis response protocols for social media platforms following violent riots in August.

Regulator Ofcom outlined initial guidelines requiring companies to assess illegal harms on their platforms within three months, with failure risking fines up to 10% of global revenue or service bans. New measures targeting child sexual abuse, terrorism, and emergency content removal will be introduced next spring.

The move follows Prime Minister Keir Starmer’s appeal to curb online incitement during riots. Technology Secretary Peter Kyle warned companies to comply with society’s expectations under the new regulations.

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UK creative sector seeks copyright protection from AI companies, reports FT

General

Dec 16, 2024

Artificial Intelligence

Nearly 40 British creative organisations, including publishers, authors, and photographers, have urged the government to safeguard copyright laws ahead of an AI policy consultation. The Creative Rights in AI Coalition emphasised the need for a licensing market to ensure fairness and growth for both AI and creative sectors.

Concerns have risen over AI companies using UK creative output without payment or attribution. The coalition advocates for content creators’ control and monitoring of their work. Public polling shows strong support for transparency and royalties.

The government aims to balance innovation with protecting creators’ rights amid ongoing disputes over AI training practices.

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Skydance Deal Sparks Studio Protest Over Redstone Payout, reports Bloomberg

M&A

Dec 16, 2024

Fuse Media has raised objections to the Skydance-Paramount merger, claiming Paramount Chair Shari Redstone is receiving an excessive premium, harming the business and undermining public interest. In a filing with the FCC, Fuse also criticised Paramount’s Pluto TV, alleging it prioritises its own streaming content over independent programmers, similar to Amazon's practices.

The complaint aligns with concerns from investor Mario Gabelli and labour unions, who have urged commitments to workers' rights.

Republican FCC Chairman Brendan Carr’s recent remarks about CBS further complicate the deal, which initially appeared uncontroversial under current media ownership rules.

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Meta restructures biz leadership, names new CRO, reports Axios

General

Dec 16, 2024

Leadership Transitions

Meta has appointed John Hegeman as its new Chief Revenue Officer, its first since 2021, aiming to align business and product development more closely. Hegeman, previously leading monetisation, will also oversee Meta's small and medium business group. Justin Osofsky expands his role to lead partnerships, business development, and strategy for Meta's AI language model, Llama. Both report to COO Javier Olivan.

This restructure reflects Meta's focus on AI-driven products and innovation, moving beyond traditional ad sales.

The changes follow the 2023 departure of Marne Levine, whose responsibilities were split between Osofsky and Nicola Mendelsohn, who continues leading global ad sales.

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Google DeepMind unveils a new video model to rival Sora, reports TechCrunch

General

Dec 16, 2024

Artificial Intelligence

Google DeepMind has unveiled Veo 2, a next-generation AI video-generation model capable of creating two-minute, 4K clips, surpassing OpenAI’s Sora in resolution and duration. Currently, videos are capped at 720p and eight seconds in Google’s VideoFX tool. Veo 2 improves physics, motion, and camera control but still struggles with consistency and realism.

Google is collaborating with creators like Donald Glover to refine the model. Concerns remain over training data origins, likely including YouTube, and copyright risks.

Additionally, Google upgraded Imagen 3 for richer image generation and improved prompts, enhancing its ImageFX tool for diverse creative outputs.

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Havas Is Officially a Public Company, reports AdWeek

General

Dec 16, 2024

Artificial Intelligence

Havas has officially spun off from Vivendi, becoming an independent, publicly traded company with a $2.6 billion valuation on Euronext Amsterdam. Led by CEO Yannick Bolloré, Havas gains flexibility to accelerate growth and pursue acquisitions, following 10 deals this year. The move aligns with Vivendi’s wider break-up plan, which also floated Canal+ and Louis Hachette Group.

Havas’ listing comes amid Omnicom's $13.25 billion acquisition of IPG, reshaping the advertising landscape.

Competing with larger networks like WPP and Publicis, Havas is investing $400 million in AI-powered solutions, including its cookieless platform, Havas Converged, despite a slight Q3 revenue decline.

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Snapchat to Roll Out Expanded Creator Monetization Program Just Days After Possible TikTok Ban, reports The Hollywood Reporter

General

Dec 16, 2024

Influencer Marketing

Snapchat is expanding its creator monetisation programme on 1 February, enabling monetisation for Spotlight videos alongside Stories. Spotlight, similar to TikTok, focuses on entertaining content for wider audiences and now reaches over 500 million monthly users.

Creators with at least 50,000 followers, 25 monthly posts, and specific viewership metrics can qualify. Snapchat reports a 25% year-on-year increase in total viewing time and is promoting this update to marketers as a key opportunity.

The move comes as TikTok faces a potential U.S. ban on 19 January, positioning Snapchat to attract creators and boost its presence in the short-form content market.

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YouTube will now let creators opt in to third-party AI training, reports TechCrunch

General

Dec 16, 2024

Artificial Intelligence

YouTube has introduced a feature allowing creators to control how third-party AI companies train their models using their content. Creators can now opt in via YouTube Studio to permit specific companies, including OpenAI, Adobe, and Apple, to use their videos. By default, third-party training is not allowed.

This initiative addresses concerns over unauthorised use of creators’ material for AI training, though Google will continue training its own AI models under existing agreements. YouTube plans further developments, like allowing direct video downloads for authorised companies.

Creators will be notified globally, while YouTube strengthens its AI detection tools to prevent misuse.

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WPP’s Mark Read Calls Omnicom-IPG Deal An Opportunity To Stand Out, reports AdAge

M&A

Dec 15, 2024

WPP CEO Mark Read described Omnicom’s proposed acquisition of IPG as an opportunity for WPP to “stand out” by focusing on clients rather than internal restructuring. In a memo to employees, Read highlighted WPP’s strategy of championing creativity, AI, data, and technology, while its competitors concentrate on achieving $750 million in savings post-merger.

WPP, which risks losing its status as the largest agency holding company, aims to leverage recent wins, including Johnson & Johnson’s media account.

Read emphasised that WPP will maintain momentum while rivals are “distracted,” positioning itself to deliver results and win in 2025.

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US court rejects TikTok request to temporarily halt pending US ban, reports Reuters

General

Dec 14, 2024

A U.S. appeals court rejected TikTok and ByteDance's request for more time to challenge a law requiring ByteDance to divest TikTok by 19 January or face a U.S. ban. TikTok plans to appeal to the Supreme Court, arguing the law violates free speech rights. The U.S. government claims Chinese control of TikTok poses national security risks, while TikTok insists U.S. user data is stored domestically with Oracle.

President Biden may extend the deadline, but the final decision could rest with President-elect Trump, who opposes a ban.

Lawmakers have urged Google and Apple to prepare to remove TikTok from app stores.

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Musk's xAI offers free access to Grok-2 AI chatbot, reports Reuters

General

Dec 14, 2024

Artificial Intelligence

Elon Musk's AI startup, xAI, announced that its updated Grok-2 chatbot will now be available for free to all users of X (formerly Twitter).

Premium and Premium+ subscribers will enjoy higher usage limits and priority access to future capabilities.

xAI revealed it has been quietly testing the improved Grok-2 model over the past few weeks.

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Google Performance Max negative keyword exclusions now in beta, reports Search Engine Land

General

Dec 13, 2024

Artificial Intelligence

Google is testing a beta feature allowing advertisers to add negative keyword exclusions at the campaign level for Performance Max campaigns. This long-requested update aims to give advertisers greater control over preventing ads from appearing for irrelevant or unwanted search terms.

Despite the rollout announcement, many advertisers report they have yet to access the feature. Google Ads Liaison Ginny Marvin confirmed the beta rollout is underway and will expand in early 2025.

If successful, the feature could significantly improve ad targeting. For now, advertisers must rely on contacting account managers to implement negative exclusions in Performance Max campaigns.

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Musk has until Monday to respond to SEC Twitter settlement, source says, reports Reuters

M&A

Dec 13, 2024

The U.S. Securities and Exchange Commission (SEC) has given Elon Musk until Monday to respond to a settlement offer regarding its probe into his $44 billion Twitter takeover in 2022. The investigation focuses on Musk’s delayed disclosure of Twitter share purchases, potentially saving him $140 million, and whether he violated securities laws. If unresolved, the SEC may proceed with formal charges.

Musk’s lawyer accused the SEC of political motives, suggesting White House influence. The SEC also reopened an inquiry into Musk’s Neuralink startup.

Musk, a Trump ally, will co-lead a government cost-cutting initiative, raising further political speculation.

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US lawmakers tell Apple, Google to be ready to remove TikTok from app stores Jan. 19, reports Reuters

General

Dec 13, 2024

The chairs of a U.S. House committee on China have urged Apple and Google to prepare to remove TikTok from their app stores by 19 January, following a court decision requiring ByteDance to divest the app or face a ban. Lawmakers also urged TikTok’s CEO to sell the platform, citing national security concerns over Chinese government influence.

TikTok warned the ban would cripple its U.S. operations, rendering the app unusable. ByteDance and TikTok are seeking Supreme Court intervention, while President-elect Donald Trump has promised to block the ban.

Lawmakers insist ByteDance must comply with the divestiture requirement.

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OpenAI Says Musk Backed For-Profit Structure Before Calling Shift Illegal, reports Bloomberg

General

Dec 13, 2024

Artificial Intelligence

OpenAI has refuted Elon Musk’s claims against its plan to become a for-profit company by releasing emails suggesting Musk initially supported a corporate structure with a for-profit component.

Musk, who co-founded OpenAI but left in 2018, has accused the company of abandoning its nonprofit mission after securing billions from Microsoft. OpenAI revealed Musk registered a for-profit entity in 2017 but withdrew when denied majority control.

Musk’s latest court filing seeks to block OpenAI’s restructuring, while OpenAI argues his motives stem from competing interests through his startup xAI. A hearing is scheduled for 14 January in California.

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Meta Urges California Attorney General to Stop OpenAI From Becoming For-Profit, reports WSJ

General

Dec 13, 2024

Artificial Intelligence

Meta has urged California’s attorney general to block OpenAI’s transition to a for-profit structure, aligning with Elon Musk’s concerns. Meta argues the move sets a dangerous precedent, allowing startups to exploit nonprofit benefits before becoming profitable.

Musk, a former OpenAI co-founder, claims OpenAI betrayed its nonprofit mission, favouring Microsoft’s interests. OpenAI countered, releasing documents suggesting Musk initially supported a for-profit model but left when denied control.

Meta’s intervention highlights escalating competition among AI giants, particularly as OpenAI’s valuation rises. The dispute underscores tensions over AI governance, with both Meta and Musk challenging OpenAI’s evolving business structure and dominance.

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TV News Has Become a Madison Avenue Hot Potato, But It Still Helps Ads, reports Variety

General

Dec 13, 2024

News Publishing

A Mediaprobe study reveals that TV news programmes drive stronger emotional engagement and brand recall compared to primetime shows.

Analysing 41 programmes across 11 networks from November 2023 to September 2024, the research shows commercials in news and political content increase viewer recall by 5% over primetime slots. Ads placed first in breaks during news programming were 2% more memorable. The study attributes this to the relevance and timeliness of news, fostering higher viewer involvement.

Despite falling ad revenues in news channels, the findings suggest advertisers could benefit significantly by leveraging news content for greater emotional impact and brand recall.

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Turkey Antitrust Body Fines Google $75 Million in Ad Tech Probe, reports Bloomberg

General

Dec 13, 2024

Turkey’s antitrust regulator has fined Google 2.61 billion liras ($75 million) for favouring its own supply-side platform (SSP) over competitors, violating competition laws. The ruling applies to Google International LLC, Google LLC, Google Ireland Ltd., and Alphabet Inc.

Google has six months to comply by offering equal conditions to third-party SSPs or face further daily fines. The company can appeal the decision.

This follows other global antitrust challenges, including a U.S. ruling on Google’s search monopoly and a European inquiry into its advertising partnership with Meta. In June, Turkey fined Google 482 million liras over its hotel search service.

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Netflix to launch in-house adtech stack in US in April, reports The Media Leader

General

Dec 13, 2024

Netflix will roll out its in-house advertising technology in the US in April 2025, following its Canadian launch in November. The platform allows advertisers to control ad buys directly on Netflix without third-party services. A global release is planned for later in 2025, using a "test-iterate-learn" approach. Netflix aims to create flexible, innovative ad solutions for long-term use.

Programmatic ad-buying partnerships with The Trade Desk and Google’s DV360 will expand to Europe in February, enhancing advertiser options.

Despite technical challenges during its live-streamed Jake Paul vs Mike Tyson fight, Netflix is leveraging these experiences to refine its adtech and streaming capabilities.

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Elon Musk reveals SEC sent him settlement demand after Twitter buyout probe, reports CNBC

General

Dec 13, 2024

The SEC has issued a settlement demand to Elon Musk, alleging potential securities fraud linked to his 2022 Tesla share sales and Twitter stock purchases before his buyout of the platform, now X. Musk shared his attorney’s letter, accusing the SEC of harassment and claiming improper motivation. The letter also criticises the reopening of an investigation into Musk’s Neuralink.

The SEC seeks a settlement or could escalate to formal charges. Musk and Tesla previously faced SEC action in 2018, resulting in fines and oversight measures.

Separately, Musk is accused of misleading Twitter investors in a lawsuit filed by a pension fund.

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Meta releases AI model to enhance Metaverse experience, reports Reuters

General

Dec 13, 2024

Artificial Intelligence

Meta has unveiled Meta Motivo, an AI model designed to enhance digital agents' movements for a more lifelike Metaverse experience. The model aims to resolve common body control issues in avatars, supporting realistic animations and immersive interactions.

Meta has heavily invested in AI and Metaverse technologies, with 2024 capital expenses projected at $37–40 billion.

Additionally, it introduced the Large Concept Model (LCM), a novel AI tool for language modelling that predicts concepts rather than individual tokens. Meta also released Video Seal, an AI tool embedding invisible yet traceable watermarks in videos, as part of its commitment to open AI development.

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X tries to win back advertisers with self-reported video stats, reports Digiday

General

Dec 13, 2024

Elon Musk’s X is focusing on video content to attract advertisers, reporting a 40% year-on-year growth in video views to over 8.3 billion in 2024. Original series like The Offseason and upcoming projects with Serena Williams and Khloe Kardashian highlight this strategy.

Despite rising engagement and loyalty among users, X faces challenges due to advertiser scepticism over self-reported metrics and brand safety concerns. While efforts like transparency reports and brand safety measures aim to rebuild trust, experts see X remaining niche compared to rivals like Instagram and TikTok.

Advertisers remain cautious, citing reputation issues and unverified performance metrics.

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Data licensing lawsuit adds a legal wrinkle to Omnicom’s planned acquisition of IPG, reports Digiday

M&A

Dec 13, 2024

A lawsuit against IPG’s Acxiom and Kinesso by data firm Adstra alleges misuse of Adstra data to create Acxiom’s Real ID identity-resolution product, breaching a data-supply agreement. Adstra claims Acxiom improperly used its data to gain a competitive edge and seeks extensive discovery to assess potential damages.

Recent filings revealed Acxiom earned less than $2 million from agreements involving Adstra data, but questions remain about Real ID’s adoption and value. If Acxiom is forced to purge Adstra data, it could face significant setbacks.

The lawsuit may impact the role of Acxiom and Kinesso in IPG and Omnicom’s adtech strategies.

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YouTube Enhances Comment Section With AI-Generated Nonsense, reports 404 Media

General

Dec 12, 2024

Artificial Intelligence

YouTube’s AI-generated reply feature, aimed at helping creators respond to comments, has faced criticism for producing misleading, nonsensical, or overly personal responses. Clint Basinger, creator of LazyGameReviews, showcased bizarre examples, including replies suggesting non-existent content or making assumptions about his personal life. YouTube claims these suggestions are customisable starting points, but the errors highlight AI’s limitations. Basinger criticised the feature as disingenuous, undermining creator-audience relationships.

Additionally, YouTube’s new “Inspiration” tab generates inaccurate video ideas and flawed thumbnails, further raising concerns about AI’s rapid, unrefined integration into content creation tools.

YouTube did not comment on these issues.

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Microsoft revamps advertising tracking, consent features, reports Search Engine Land

General

Dec 12, 2024

Microsoft has introduced updates to its advertising platform, focusing on household attribution and regulatory compliance.

Household attribution tracks ad engagement across devices within a household, offering deeper audience insights, cross-device behaviour tracking, and improved campaign optimisation. New compliance tools include UET Consent Mode, Transparency and Consent Framework 2.0 integration, and Google Tag Manager support, aiding adherence to privacy regulations in the UK, EEA, and Switzerland. Microsoft is also pausing Store Visits and Footfall Measurement tools but retains historical data.

These updates enhance targeting accuracy and compliance, enabling advertisers to refine strategies while navigating complex privacy requirements effectively.

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Jeff Bezos’ Amazon Plans to Donate $1 Million to Trump’s Inauguration, reports WSJ

General

Dec 12, 2024

Amazon founder Jeff Bezos will meet with President-elect Donald Trump next week, as Trump continues discussions with key tech leaders, including Elon Musk and Mark Zuckerberg. Bezos, whose businesses like Blue Origin and Amazon have significant federal contracts, expressed optimism about Trump’s second term, particularly his focus on deregulation. Despite past tensions over Washington Post coverage, Bezos said he is willing to support Trump’s goals.

Musk, another major federal contractor, has been a frequent guest of Trump and is aiding a government cost-cutting initiative.

Trump stated his intent to collaborate with business leaders to foster innovation and economic growth.

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US asks court to reject TikTok's bid to stave off law that could ban the app, reports Reuters

General

Dec 12, 2024

The U.S. Justice Department urged a federal appeals court to reject TikTok's emergency bid to block a law requiring its Chinese parent ByteDance to divest the app by 19 January or face a ban.

TikTok argues the law threatens its 170 million U.S. users' access and freedom of speech. The Justice Department claims Chinese control of TikTok poses a national security threat. The ban would eventually render TikTok unworkable, despite not directly prohibiting its use.

President Joe Biden may grant a 90-day extension before President-elect Donald Trump, who opposes the ban, takes office on 20 January.

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Mark Zuckerberg’s Meta Donates $1 Million to Trump’s Inaugural Fund, reports WSJ

General

Dec 12, 2024

Meta Platforms has donated $1 million to President-elect Donald Trump’s inaugural fund, marking a shift in CEO Mark Zuckerberg's approach towards the Republican leader. The move follows years of fluctuating relations, including a 2021 Facebook ban on Trump after the Capitol riots.

Zuckerberg has recently sought to rebuild ties with Republicans, meeting Trump and his team while expressing optimism about a second Trump presidency. The donation aligns with efforts by tech leaders to improve relations with a government expected to increase regulatory scrutiny.

Trump has signalled a tough stance on Big Tech, with nominees like Andrew Ferguson targeting industry practices.

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US media groups warn UK over AI content-scraping rules, reports FT

General

Dec 12, 2024

Artificial Intelligence

The US Copyright Alliance, representing major media groups like Disney and Universal Music, has warned the UK government against weakening copyright laws to allow AI companies to scrape content unless publishers and artists opt out. In a letter to UK ministers, the group argued such changes would discourage investment and collaboration between US and UK creative industries.

The UK is set to launch a consultation on AI and copyright, sparking fears of reduced protections for creators. The Alliance strongly opposes AI exceptions, emphasising that copyright underpins US-UK creative partnerships, including franchises like Harry Potter and James Bond.

The government declined to comment.

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YouTube Raises Price on TV Streaming Service to $82.99, reports WSJ

General

Dec 12, 2024

YouTube TV will raise its monthly subscription price from $72.99 to $82.99 starting 13 January 2024, citing rising content costs. The service, launched in 2017 at $35 per month, provides live TV and channels like ESPN and CNN. This marks its second price increase in under a year.

Streaming services, once cheaper alternatives to cable, are raising prices, diminishing savings for cord-cutters. YouTube TV's NFL Sunday Ticket deal, costing $2 billion annually, highlights its expansion ambitions.

Other platforms, like Disney+ and Hulu, also raised prices recently, reflecting an industry trend of regular increases as companies push ad-supported plans.

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Texas probes tech platforms over safety and privacy of minors, reports Reuters

General

Dec 12, 2024

Texas Attorney General Ken Paxton has launched investigations into 15 technology platforms, including Character.AI, Reddit, Instagram, and Discord, over their privacy and safety practices for minors. The probes will examine compliance with Texas laws, including the SCOPE Act, which regulates the sharing of minors' personal data, and the Texas Data Privacy and Security Act, which mandates notice and consent for data collection.

Social media platforms, which earned $11 billion from under-18 users in 2022, face criticism for their impact on young users’ mental health.

Paxton emphasised rigorous enforcement of state privacy laws, while platforms pledged to cooperate with officials.

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Google Unveils Mixed-Reality Headset With Samsung, Taking on Apple and Meta, reports Bloomberg

General

Dec 12, 2024

Google and Samsung have partnered to enter the mixed-reality market, unveiling Android XR, an operating system for extended reality, alongside Samsung’s Project Moohan headset, set to launch in 2024. Android XR integrates AI to support tasks such as virtual assembly instructions and immersive navigation.

Samsung’s headset offers lighter, more comfortable wear compared to Apple’s Vision Pro, at an expected lower price. The platform supports apps like Maps, YouTube, and Chrome, and allows third-party app development.

Google is also developing XR glasses under Project Astra, featuring advanced AI and microLED technology, though no release date has been set for these devices.

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Google says feedback shows old search result format is bad for hotels, reports Reuters

General

Dec 12, 2024

Google warned that reverting to the old "10 blue links" search format could harm hotel traffic, citing results from a recent test in Germany, Belgium, and Estonia. The test, conducted to comply with the EU’s Digital Markets Act (DMA), showed that users were less satisfied, searches took longer, and hotel traffic dropped by over 10%.

Google is navigating conflicting demands from price comparison sites and hotels to avoid favouring its own services. Price comparison websites criticised Google’s latest proposal, urging EU regulators to take enforcement action.

Google will now seek feedback from the European Commission to find a balanced solution.

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Warner Bros. Divides Cable Assets From Streaming Businesses, reports Bloomberg

General

Dec 12, 2024

Warner Bros. Discovery is restructuring its operations by creating separate divisions for cable and streaming businesses. A new Global Linear Networks division will manage cable brands in news, sports, and programming, while the Streaming & Studios unit will oversee streaming services like Max and its film and entertainment studios.

CEO David Zaslav stated that the reorganisation aims to enhance flexibility, adapt to the changing media landscape, and deliver shareholder value. Similar moves have been made by competitors like NBCUniversal.

Warner Bros. plans to finalise the restructuring by mid-2025 and has previously explored spinning off certain assets.

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Australia Plans Tech-Platform Charge to Shore Up News Media, reports WSJ

General

Dec 12, 2024

News Publishing

Australia plans to introduce a levy on major tech platforms that refuse to renew or establish commercial agreements with local news publishers, aiming to support the struggling media industry. Platforms like Meta, which ended deals with Australian publishers earlier this year, would be affected regardless of whether they feature news content.

News Corp. Australia praised the initiative, citing its potential to bolster journalism after significant job losses. Meta criticised the proposal, arguing it disregards the mutual value exchange between platforms and publishers.

The government will finalise details after consultations, emphasising platforms' responsibility to support quality journalism in Australia.

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ITV to put hundreds of hours of programmes on YouTube, reports FT

General

Dec 12, 2024

ITV will make full series of its programmes, including I’m A Celebrity and The Masked Singer, available on YouTube for the first time, alongside clips, compilations, and fan content. This move reflects ITV’s effort to broaden its reach beyond traditional TV and its ITVX streaming service, as audiences increasingly watch via smart TVs and online platforms.

Similar to Channel 4’s strategy, the initiative allows ITV to directly sell targeted advertising on YouTube.

ITV aims to attract younger, digital-first audiences, while addressing the decline in traditional TV viewing, which is only partially offset by digital growth.

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IPG Mediabrands To Lay Off 103 Staffers, reports AdWeek

General

Dec 12, 2024

IPG Mediabrands will lay off 103 employees from its media buying unit on 2 January 2025, according to a California WARN notice. The company attributed the layoffs to a recent client loss, not its merger with Omnicom Group announced earlier this week. Affected employees will receive severance and transitional support.

While the merger is not expected to close until mid-2025, IPG CEO Philippe Krakowsky assured staff there would be no immediate changes and emphasised employee care.

Omnicom CEO John Wren stated revenue-generating employees would retain their jobs, though the companies aim to save $750 million, likely leading to brand consolidation.

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Shopify Is Buying Meta and Google Ads for Brands to Acquire Customers, reports AdWeek

General

Dec 12, 2024

Shopify is expanding its ad product, Shop Campaigns, to all U.S. and Canadian merchants, moving beyond its enterprise-level Shopify Plus customers.

The service helps merchants find new customers by placing ads on Meta, Google, and Shopify’s Shop app, offering a pay-per-sale model with a minimum budget based on customer acquisition cost. Shopify claims Shop Campaigns can drive up to 24% of new customers for brands.

While experts see potential for large-scale impact across merchants, questions remain about the app’s audience size and sales performance. Marketplace Pulse estimates Shop as a $1 billion marketplace, with limited ad volume currently detected.

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WPP Hires IPG McCann's AI Chief to Lead Strategic AI Partnerships, Solving Real Client Needs, reports AdWeek

General

Dec 12, 2024

Leadership Transitions

WPP has appointed Elav Horwitz, formerly McCann Worldgroup's AI lead, as EVP and Global Head of Strategic Partnerships and Solutions. With nearly a decade at McCann and experience at Meta’s creative council, Horwitz will drive WPP’s AI-first, human-led solutions. This aligns with WPP’s $300 million AI investment in 2024 and partnerships with companies like Nvidia.

Horwitz aims to expand WPP’s AI platform, Open, by integrating startups offering data, user experience, and creativity tools. Open, which supports tasks like ad creation and media planning, already serves major clients like Nestlé and Unilever.

Horwitz’s team will develop scalable AI-driven solutions for clients.

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Google Ads tests video asset option, reports Search Engine Land

General

Dec 11, 2024

Google Ads is testing a new "Video" option in the Assets section, allowing advertisers to upload video content directly, simplifying integration into search campaigns.

While currently in a limited pilot, this feature could significantly expand the role of video in Google Ads strategies for 2025. Advertisers can expect streamlined upload processes and opportunities to boost click-through rates with engaging content.

Google confirmed the test is running with select customers but provided no timeline for a broader rollout. Advertisers are advised to monitor developments and explore how video could enhance their campaigns as Google innovates in the ad space.

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Barb’s Advanced Campaign Hub overestimating BVOD reach by 40%, reports The Media Leader

General

Dec 11, 2024

Barb's Advanced Campaign Hub has been overestimating broadcaster VOD (BVOD) reach by an average of 40%, undermining trust in its measurement system, according to Omnicom Media Group’s Vicky Fox. The discrepancy, uncovered after Barb assumed governance of CFlight in January 2024, does not affect linear TV data.

Barb is collaborating with industry stakeholders to adjust its methodology for alignment with CFlight, potentially lowering VOD reach estimates from January 2025.

Fox highlighted the challenges of integrating BVOD and linear TV data for holistic audience insights, noting that while CFlight offers a unified metric, further progress is needed for comprehensive measurement.

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TikTok Files Legal Challenge Against Canada Unit Shutdown Order, reports Bloomberg

General

Dec 11, 2024

TikTok Technology Canada Inc. is seeking a judicial review to overturn Canada’s order for its closure, citing national security concerns. The company claims the decision is disproportionate, exceeds legal authority, and was procedurally unfair.

Filed in Vancouver, TikTok’s application argues it was not given adequate opportunity to address the government’s concerns. TikTok Canada, which sells advertising, highlighted its cooperation with Canadian agencies during the 2021 election to support integrity. A government spokeswoman stated the decision followed a thorough national security review.

TikTok has over 14 million monthly users in Canada. The case highlights escalating tensions over TikTok’s operations globally.

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Amazon Targets Influencer Reviews on TikTok, YouTube and Instagram, reports Bloomberg

General

Dec 11, 2024

Influencer Marketing

Amazon is investigating paid product reviews on platforms like TikTok, YouTube, and Instagram, sending questionnaires to reviewers about their interactions with sellers. This initiative aligns with a broader crackdown on fake reviews, including new US Federal Trade Commission rules prohibiting paid testimonials without disclosure.

Amazon, which already employs automated and manual fraud detection, claims it blocked over 250 million suspicious reviews in 2023. The move raises concerns among sellers, as improper use of influencers could lead to account suspensions.

Paid reviews are particularly tempting during the lucrative holiday shopping season, making enforcement critical in maintaining consumer trust.

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Apple adds ChatGPT to iPhone in latest iOS update, reports Reuters

General

Dec 11, 2024

Artificial Intelligence

Apple has begun integrating OpenAI's ChatGPT into its devices, enhancing Siri's capabilities and introducing new AI-powered tools in its latest operating system updates. The features include query assistance, content creation, and image generation across compatible apps.

Available on the latest iPhone 16 models, previous iPhone 15 Pro versions, and select iPads and Macs with M1 or A17 Pro chips, the rollout coincides with the peak holiday shopping season.

While expected to boost sales, the gradual introduction of these AI features has raised concerns among investors about the strength of the iPhone 16 sales cycle.

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